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  1. Cochin by URW Type Foundry, $35.99
    The Cochin font is based on the work of eighteenth-century punchcutter, Cochin. Charles Peignot commissioned the revival of this strong typeface in 1912. The capitals are squarish. The lowercase has long ascenders and sharp serifs, giving Cochin an unusual elegance. The curved ascender in the italic lowercase d is a major characteristic and the p and q lack foot serifs. Cochins overall vivacity derives from the engravings on copper, produced in France in the eighteenth century. Cochin is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH.
  2. BB Anonym (Pro) by Bold Studio, $49.00
    BB Anonym™ (Std/Pro) is based on the research and realizations of the BB Noname™ Typeface and complements the font family with a rounded version. The idea and design are based on the principle of outsourcing and encryption: an intermediate step in the design process and production is inserted: "Designer, reseller, client". The process is not visible to the end user, but it affects the visual result. Compared to the sharp version, the font looks simpler and the craft and technical requirements are more complex. ● 3 Variants: designer, retailer, client ● 20 Stylistic-sets ● 17 Styles ● 39 OpenType features ● 93 Languages support ● 16,371 Glyphs (963/style)
  3. Caturrita by Armasen, $12.00
    Caturrita is a versatile family for use in both long texts, and can be used in titles. The characters have fluidity, contemplating the principle of continuity. It has structural strength of the glyphs to be drawn by considering aspects calligraphy. The name comes from the similarity between the characteristics of the bird well known in southern Brazil: drawing the loose, fluid that resembles a flying bird. Moreover, a clear reminder that some of the glyphs are the serifs beak of the animal. Prize Winner Bornancini - Porto Alegre RS - Academic Category Selected Project Muestra de Estudiantes for the Ibero-American Biennial of Design - Madrid - Spain
  4. Binner Poster by Monotype, $29.99
    Binner was designed by John F. Cumming in 1898 and is an alphabet with a strongly historic character. It takes the reader back to the early part of the 20th century, when typefaces of this kind could be found in advertisements on houses and posters. The robust figures display a marked stroke contrast. Particularly striking are the high middle strokes of the E and F as well as the wavy connecting stroke of the H. The curves of the R and P extend well into the lower third of the characters. With its robust figures, Binner is best used for headlines in middle and larger point sizes.
  5. Brushland by Type-Ø-Tones, $50.00
    Brushland was initially born as custom type project, where the goal was to achieve a natural feeling as if it was really written. The project raised some questions, how natural should be this script typeface? How to simulate this writing feeling? For this, four different glyphs were drawn for the same character. This “Feature” or “Behavior”, programmed in the font, combines the variants in the sequence of 1, 2, 3 & 4 and replaces the letters at the time the words are composed, in order to avoid the repetition of glyphs. Through the “Contextual Alternates” OT Feature, the user can decide if they appear or not.
  6. DXOldStandard Condensed No2 by DXTypefoundry, $25.00
    The font DXOldStandard Condensed No2 was revival on the basis of the Antiqua Condensed type, which was issued by type foundry of Russian from the beginning of the 20th century.
  7. Cleveland Neon JNL by Jeff Levine, $29.00
    The channel letters in the neon sign for the iconic Clevelander Hotel located in the Art Deco district of Miami Beach was the inspiration and basis for Cleveland Neon JNL.
  8. Getho Semi Sans by deFharo, $12.00
    Getho is a Semi Sans family of geometric construction with 6 weights plus the italic versions all include small letters, the symbol of Bitcoin and other monetary symbols. It is an exclusive typography with neo-grotesque modulations and maximum readability in any size. The typeface has alternative letters and numbers, small caps and advanced OpenType functions. The complete Pack includes versions of the Variable Fonts type. The drawn of the vectors is meticulous to obtain smooth curves of elegant aspect to which also contributes the subtle rounding of the corners, the thicker versions have of traps of ink in the knots of the unions to be able to use them in small sizes. The Metric and the Kerning of all the versions I have reviewed individually to obtain a fluent reading in any type of text and size.
  9. Ongunkan Irk Bitig Viking by Runic World Tamgacı, $99.00
    This is the Viking font that I developed based on the letters in the Irk Bitig book, which is written with the brush line of the old Turkish runic alphabet, the information below. It was interesting work. Irk Bitig or Irq Bitig (Old Turkic: 𐰃𐰺𐰴 𐰋𐰃𐱅𐰃𐰏‎), known as the Book of Omens or Book of Divination in English, is a 9th-century manuscript book on divination that was discovered in the "Library Cave" of the Mogao Caves in Dunhuang, China, by Aurel Stein in 1907, and is now in the collection of the British Library in London, England. The book is written in Old Turkic using the Old Turkic script (also known as "Orkhon" or "Turkic runes"); it is the only known complete manuscript text written in the Old Turkic script. It is also an important source for early Turkic mythology.
  10. Flying Dutchman by FontMesa, $25.00
    In nautical folklore, the Flying Dutchman is a ship that can never go home and is doomed to sail the seas forever as a ghost ship. The story of the Dutchman appeared in print in the 1820s. With different versions written over the years, some date the legend to the 1640s or the early 1700s. The Flying Dutchman font is a revival of an 1876 font from MacKellar, Smiths & Jordan Co. The Truetype and OpenType formats include a larger extended character set with Central and Eastern European accented letters. Extra characters in this font are left and right pointing hands in place of the less than and greater than keys and a pirate flag is on the bracket keys. New to this style is the distressed version where the letters look like they've been hacked by a cutlass.
  11. Monceau by URW Type Foundry, $19.99
    As a successor of Didots famous font, which marked the beginning of modern typography, the Monceau has inherited the spirit, elegance and sophistication of french style, although in a revamped design, typical for the first years of the 21st century. Liberated from its serifs and with soft and round small letters the Monceau approaches ornamental typography and thus perfectly lends itself to being enlarged: it’s a font that loves to be closely looked at. Its name, lent from the famous parc Monceau in Paris, evokes and reinvents in a modern graphical way all of the Parisian chic at the end of 18th and the beginning of the19th century (the time Didot was born), the French Revolution and Empire, the architecture of this business quarter and notably the arabesques of the monumental gates still present in our times.
  12. Genau by Aronetiv, $9.99
    The Genau family is a geometric sans serif designed under the influence of the constructivist schools of Vkhutemas and Bauhaus. Despite the traditional shapes, the family has characteristic features in the modern outline. The sharp junction of round and straight strokes repeats the sharp tails in “a” “d” “n” “u” and other. The family has an even, smooth texture. The family has been developed to advert materials for architecture, design, education, modern art. The family has high readability in a small size, and doesn't lose aesthetic qualities when enlarged. The font family contains 8 styles The font is equipped with a Variable file with two axes (weight and slope) Supports languages ​​of central Europe and some languages ​​of eastern Europe Contains small uppercase letters Contains tabular figures There are several alternates in the font The font has more than 1700 kerning pairs
  13. Toronto Subway by Quadrat, $35.00
    Toronto Subway is based on the lettering originally used for station identification and signs by the Toronto Transit Commission (TTC) in the Toronto, Canada, subway system. The first subway line opened in 1954. However, the original lettering remains unique. The lettering on the original signage consists only of uppercase characters and a few bits of punctuation in two weights: Regular and Bold, introduced in 2004. The Toronto Subway fonts were developed from rubbings of the lettering etched into station walls and photographs of painted signs. The overall style of the lettering is very mechanical, almost naive, yet still having a certain amount of elegance. This style was followed as much as possible in creating the extra lowercase, punctuation and other special characters. The Toronto Subway family was expanded in 2014 with the addition of the Light and Black weights.
  14. Alfina Notte by Eurotypo, $39.00
    Alfina Notte is a chancery typeface that shows a modern temperament, but is inspired by the eponymous town of Torre Alfina, one of the most beautiful medieval villages of Italy, situated on the edge of the plateau Alfina, a few miles from of Orvieto. The place where is the castle is steeped in history. Its roots date back to the Lombard kingdom (seventh century); later it was under the rule of Monaldeschi (1200-1700) and more recently (1880) the property of the rich French banker Count Edoardo Cahen of Antwerp, who was responsible for the present aspect of the Castle. Alfina Notte is the bold version of Alfina, a type with soft lines, very slender upper cases and thin overlapping strokes; The stylistic alternates are particularly important, and the type is enriched by many, different OpenType features.
  15. Poetica by Adobe, $29.00
    Poetica font was designed by Robert Slimbach in 1992 with particularly generous characters. The typeface family consists of 21 weights to allow for an unusual variety of design possibilities within one typeface family. Numerous swash letters, ornaments and ligatures remind one of the early Renaissance and its unforgettable masters, for example, Giambattista Palatino, who later gave his name to Hermann Zapf's creation. Slimbach used the Lettera Cancellaresca as a model for his typeface, the cultivated humanistic italic which later served as a point of departure for the development of italics of the Renaissance and thereafter. Lettera Cancellaresca is very legible, extremely harmonic and impressively beautiful. The early forms display two different compositional tendencies, namely the static of the simple vertical capitals and the italic dynamic of the slanted lower case alphabet, as shown in the weight Chancery 4. The capitals later conform to the slant of the lower case, as shown in the weights Chancery 1-3. Poetica font should be set according to the included suggestion in order to see the full benefit of its grace and beauty.
  16. Tabwa by Scholtz Fonts, $19.00
    The design of the Tabwa font was inspired by the font Neuland designed by Rudolf Koch in 1923. Rather than attempting to re-create his font in a digital form as so many others have done, I have tried to capture the "spirit" of his font and merge this with the spirit of Africa. As a result the characters differ markedly from Koch's original styles and have much less of an "Art Deco" look to them. To further modernize the font I have included all the characters missing in Koch's original (a full lower case, as well as all punctuation, diacritics, special characters etc). The result is a thoroughly modern re-interpretation of the original "Neuland". The numbers (0 to 9) bear no relation to Koch's originals but, I believe, are far more in keeping with the alphabetic characters in the font. The triangles that decorate the characters of this African font are typical of the patterns found in the Tabwa culture of central and west Africa (in the Congo region).
  17. Pepone by Storm Type Foundry, $43.00
    This typeface is primarily optimized for the setting of belles-lettres. The regular styles are balanced to suit small text sizes and enable the reading of long portions of text. The development of the typeface was guided by the goal of creating a contemporary, discreet book serif, with modern expression and numerous functions. Letters feature reduced contrast, the lighter styles may evoke wired letters, while the heavier ones bear distinct slab serif references. The extremes thus work in harmony and fulfil the demanding requirements of advertising and magazine layout. The typeface is suitable for bottle labels, invitations, exhibition catalogs and posters, for printed and online presentations alike. The name Pepone was chosen as an homage to Josef Kroutvor. Of course, the typeface isn’t solely reserved for the setting of the works of Josef K. On the contrary – we’d like to present a universal typeface suited for literature, catalogs and magazines. It wouldn’t be the first and the last example of a typeface created with a specific purpose in mind, which later became used universally.
  18. APF Lagoon Regular by Pomegranate, $30.00
    In 2007-8, Carolyn Puzzovio developed this OpenType typeface: Lagoon which is based on an Armenian model from the Mechitarist monastery, Venice, 1810. This project was supported by a grant from the AHRC (Arts & Humanities Research Council, UK) and won a first prize in the Granshan 08 type design competition. Oſten, Armenian digital types are designed to match the forms of Latin type characters and ‘Latinized’, by uprighting the forms; truncating ascenders and descenders and raising the x-height – but in this case the Latin characters in the OpenType font have been designed to blend in with the traditional Armenian proportions which are based on cursive forms – also incorporating some of the quirky shapes from the original model. Faithfully following the original created difficulties of ‘clashing’ characters, particularly those with long descenders, so the font contains over 100 alternative characters in the Armenian part, which will normally substitute automatically where necessary. The sloping lower case characters and upright capitals are traditional in Armenian – capitals are used less in the Armenian language. Three new characters for the Armenian unicode range are included: the Armenian dram (currency) symbol; the eternity symbol; and the index number symbol. This font which will be one of the first OpenType fonts to incorporate these newly unicoded characters.
  19. Audace Std by Typofonderie, $59.00
    Between geometry & shapes inspired by nature, in 4 fonts Audace was born as a response to a simple brief: how to visually express human interaction and technology with abstract forms? The starting point is a humanistic sanserif, to which are added external references: design pieces, furniture, buildings. Architects shape our world with the intention to reconnect nature, human and address a perfect functionality. Not so far to typeface design which combines a personal vision and ensures good legibility in a certain context. Audace — like the works of those artists, designers, architects — is clearly influenced by the tension of the line, the play with negative space, the dynamics, the surprise, the nature that will influence the shapes of the letters. So if a v is asymmetrical, and the y based on similar asymmetry but in reverse, these two shapes help to distinguish from one to the other. This is a consequence of the influence of forms from design and art in the design of the Audace. And this small example illustrates the confrontations of the designer’s influences: the search for the most unique shapes, but without compromising on function: to be read, to be legible, even at very small size in the worst conditions. Audace, between geometry and shapes inspired by nature
  20. In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Times New Roman World Version is an extension of the original Times New Roman with several other scripts like with the Helvetica World fonts. It is part of the Windows Vista system. The following code pages are supported:1250 Latin 2: Eastern European 1251 Cyrillic 1253 Greek 1254 Turkish 1255 Hebrew 1256 Arabic Note: The Roman and Bold versions include the arabic scripts but they are not part in the corresponding italic versions. 1257 Windows Baltic 1258 Windows Vietnamese
  21. Inka by CarnokyType, $49.00
    Inka is the name by which the closest-ones called my partner. Inka is also the name of a text typeface – in its form very friendly and welcoming. The same way as relationships develop through the life, text typefaces develop, too. I had started the work on this typeface about the same time as I met Inka, while reaching the final output has been a long and progressive process. Inka is a modern serif typeface with wide universality in functions (various editorial usages as books, magazines, annual reports…). The concept and the scope of the complete type family are based on the principle of optical sizes of the typeface designed for the particular use of the size of typesetting. Inka consists of several drawing variations for the typesetting of small sizes (Small), text typesetting (Text), larger typesetting sizes (Title), and headlines sizes (Display). Two constructive alternatives, differing in the height of the construction of the font signs, further extend the variability of the usage of the typeface. Inka A has classical proportions ideal for book typesetting. Inka B has lower ascenders and descenders, lower uppercase glyphs and numbers. Typeface with such construction allows us to use the typesetting efficiently while using tighter leading and still looking more contemporary. Each of the font set (Display, Title, Text, Small) consists of four weights (Regular, Medium, Bold, Black), each has wide character set and a lot of OpenType features. “Inka is dedicated to Inka.”
  22. Jerk Chicken BT by Bitstream, $50.99
    British designer Thomas Oldfield, who brought you Hombre BT and Reaper, has scratched out another typeface, this one called Jerk Chicken BT. I guess, if you can imagine a quill tip pen somehow wedged 'tween a scrawny chicken's toes, you'd end up with the scrawl, blobs, blotches and bleeds that would make most type designers run for the hen house. Not Thomas; he saw only commercial potential. So lay down some scratch and order up some Jerk Chicken BT. Hey, while you're at it, why not extend the license to a dozen users? Available as an OpenType font, Jerk Chicken BT includes of a couple of ornaments, well parts, namely a drumstick and a whole fryer, and its extended character set supports Baltic and Central European languages.
  23. ITC Conduit by ITC, $45.99
    A no-nonsense modern sans serif design, the ITC Conduit type family embodies an earnest vernacular spirit. Its designer, Mark Van Bronkhorst, explains: “It’s the kind of lettering you might find on boilers, assembly diagrams, and desiccant packets,” he explains. “It’s plain, grid-based, visually incompetent, yet legible and direct.” Brilliantly assembled from a typographic kit of parts, ITC Conduit's letterforms project a coolness, without feeling austere or unapproachable. It's an excellent choice for publication, packaging, or even wayfinding design systems. The ITC Conduit collection is available in 14 styles, with weights from extra light to black—all with matching italic designs. An easy, efficient way to bolster your go-to typographic arsenal, add it to your type library today!
  24. Fred by E-phemera, $20.00
    The Fred family is based on the casual hand lettering of Fred G. Cooper: cover artist, cartoonist, and letterer for Life magazine in the 1920s and '30s. His relaxed style captures the flavor of the Roaring Twenties, and the digital font was developed for use in the credits and title cards for a 1920s-style silent movie, The Call of Cthulhu. In an effort to keep the hand-lettered look, the OpenType font has numerous discretionary ligatures and contextual alternates, along with fleurons and ornaments.
  25. Robotik by ITC, $29.99
    The extremely narrow Robotik was created by the British typeface designer David Quai and appeared with ITC in 1989. The figures are robust and strong and form tightly packed, bar-like lines. The characters' slim, narrow and angular forms suggest mechanical exactness and cool distance. The similarity of the forms are also reminiscent of machinery and the letters form chains of words. The form principle shows parallels with the constructivism of Moscow after the First World War. Robotik is best used for headlines in large point sizes.
  26. ITC Ronda by ITC, $29.99
    ITC Ronda, with its constructed forms, was designed by Herb Lubalin in 1970. Behind its figures lie the clear geometric forms of the circle, triangle, and rectangle. The typeface presents a clear, modern look in any application. Distinguishing characteristics are the shapes of the upper right third of the capital B, P and R as well as the half-circle form of the descender of the Q. ITC Ronda is similar to Michael Neugebauer's Litera; both fonts display styles characteristic of the Bauhaus' work. "
  27. TE Hafs by Tharwat Emara, $49.00
    It is known as the Hafs Quraan Font for its extensive use in the copying and transmission of books because it helps the writer to write more quickly than any other font since the Islamic times and then Alnaskh Quraan font wrote the "Quran"And the advantages of Alnaskh Quraan font are clarifying the letters and show their beauty and splendor. Naskh Font for writing the Holy Qur’an by Raweya Hafs, for the first time, the possibility of coloring all its letters to learn Tajweed
  28. National Nouveau JNL by Jeff Levine, $29.00
    The hand lettered title on the cover for the (ca. 1917) sheet music for “After the War is Over” provided the design inspiration for National Nouveau JNL, which is available in both regular and oblique versions. A precursor to the Art Deco movement which would arrive within the next decade, this bold thick-and-thin design embraces the elements of both Art Nouveau and Art Deco in one type design and gets its name from the patriotic spirit of America during “The Great War”.
  29. Neuromancer by Harvester Type, $15.00
    NEUROMANCER is a font inspired by the novel of the same name by William Gibson, the TV series "The Lone Gunmen" and the game "Watch Dogs". Two versions of glitch and regular, for different purposes. I wanted to convey the atmosphere of all references. The atmosphere of cyberspace and the oppressive atmosphere of hacking. The font can be used in posters, covers, texts, titles, banners, and others. If you find an error in the font or kerning, please write to me at: bunineugene@gmail.com
  30. Linotype Zootype by Linotype, $29.99
    Zootype –the first original single font– was designed in 1997 by Victor Garcia of Argentina and as a winner of Linotype's Second International Type Design Contest is included in the TakeType Library. The three additional family styles –Zootype Air, Zootype Land, Zootype Water– were added in 1999. In the words of the designer, the design concept is meant to display the funny, happy joy of animal nature.’ Animal heads peek into the block forms of the letters, giving the font a unique whimsical character.
  31. Good Night JNL by Jeff Levine, $29.00
    The beautiful hand lettering on the sheet music cover for Will R. Anderson's "Good Night Dear" (circa 1908) features quaint, semi-calligraphic lettering in the Art Nouveau Style. The song itself was popularized by Billie Burke [best remembered as the Good Witch in “The Wizard of Oz”] in the musical comedy "Love Watches".
  32. Oily Brush by Pseudo, $21.00
    Oily Brush is the mix of funny, communicative, comic and sketchy directions. The font ist perfect in use with the food, doodle or the cartoon themes and has the small nuance from the oil-painting. This script designed to be informal, casual and easy in the perception and includes confidently positive emotions.
  33. Mengelt Basel Antiqua by Linotype, $29.99
    Inspired by the excellent serif fonts of the Basel printer of the 15th and 16 Century, Christian Mengelt designed the Mengelt Basel Antiqua. The typeface is a Renaissance Antiqua with stylistic reference to the historical model, but with the technical and typographic qualities of a modern text typeface with excellent reading quality.
  34. Inspired by the excellent serif fonts of the Basel printer of the 15th and 16 Century, Christian Mengelt designed the Mengelt Basel Antiqua. The typeface is a Renaissance Antiqua with stylistic reference to the historical model, but with the technical and typographic qualities of a modern text typeface with excellent reading quality.
  35. Moonlit Walk JNL by Jeff Levine, $29.00
    Another variant to the ever-popular Art Deco sans lettering with solid centers (no counters) was found in the hand-lettered title on the cover of the 1933 song "There's A Ring around the Moon". This became the basis for the digital typeface Moonlit Walk JNL, available in both regular and oblique versions.
  36. P22 Spiggie Pro by IHOF, $24.95
    Spiggie is a sans-serif, whose name came to me on a Shetland beach. The beach traces a tight curve between the shoreline and the sea paralleled in the fonts controlled yet smooth character. The design language reaches back to the art deco period and the 1920s, yet retains a distinct modern flavor.
  37. Rick Griffin by K-Type, $20.00
    The Rick Griffin fonts are based on the 1960s psychedelic poster lettering of the Californian artist. Rick Griffin is the regular font without outlines. The Rick Griffin Contour font has the additional outline characteristic of many Griffin posters, and the matching Rick Griffin Contour Ground font can be overlapped to create bicolor artwork.
  38. Varidox by insigne, $35.00
    Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.
  39. Keep Calm by K-Type, $20.00
    Keep Calm is a family of fonts developed from the now famous World War 2 poster that was designed in 1939 but never issued, then rediscovered in 2000. As well as the original Keep Calm font, the medium weight of the poster, new weights are now available – Keep Calm Book (regular weight), Heavy and Light – and each weight comes with a complimentary italic. Version 2.0 (2017) is a comprehensive update which consists of numerous refinements and improvements across all weights. The family now contains a full complement of Latin Extended-A characters, Welsh diacritics and Irish dotted consonants. The four italics have been optically corrected with revised, ‘true italic’ forms of a and f. The crown motif from the top of the Keep Calm poster is located at the plus minus ± and section § keystrokes (Alt 0177 and Alt 0167 on Windows). The lowercase g follows the Gill/Johnston eyeglass model, but also included is an alternative, single-story g at the Alt G keystroke (Alt 0169 on a Windows keyboard), the normal location of the copyright symbol which has been relocated elsewhere in the fonts. An alternative lowercase t, without the curved wedge cutaway, is provided at the Alt T (dagger) keystroke (Alt 0134 on Windows). When I first saw the Keep Calm and Carry On poster, I wrongly assumed the letters to be Gill Sans. Recent research at the National Archive by Dr. Bex Lewis of Manchester Metropolitan University has revealed that the original poster was hand drawn by the illustrator and painter, Ernest Wallcousins. The Gill Sans influence is apparent, in the R particularly, the M’s perfectly pointed vertex is redolent of Johnston’s Underground, and the most anomalous character, the C, resembles the ‘basic lettering’ of engineers that provided the vernacular sources for the Gotham typeface. Developing the Keep Calm typeface has been an exercise in extrapolation; an intriguing challenge to build a whole, high quality font family based on the twelve available capitals of the Keep Calm poster, and on similar lettering from the other two posters in the original series. This has required the creation of new lowercase letters that are believably 1939; that maintain the influence of Gill and Johnston while also hinting at the functional imperative of a wartime drawing office. Wallcousins’s lettering balanced intuitive human qualities and the pure pleasure of drawing elegant contemporary characters, against an underlying geometry of ruled lines, perfect circles, 45° terminals, and a requirement for no-nonsense clarity.
  40. Kongress by Tipo Pèpel, $24.00
    Kongress is a typeface that includes all that is needed for building a proper corporate identity. The design relies on the use of straight lines and a squarish structure for the characters, which provides the text with a compact appearance. This feature helps to save space when required by the typographic composition. The design is also defined by wide counterforms and clean cuts for the strokes. All of this helps the shapes to adapt better to digital environments. Nevertheless, Kongress is not another techno typeface. The slight modulation of the strokes—especially in the italic letterforms—and the large apertures for most characters result in what we will call a techno-humanist style. The squarish structure of a techno-font blends with the calligraphic modulation of a humanist sans serif typeface.
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