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  1. Lets study by Jehansyah, $9.00
    Let's Study the font is this handcrafted font, with bold and round style which is very beautiful to use as a design font of choice for your project, its unique character will make this font design look very natural, there are some additions that let you make your creation more real, suitable for all designs, posters, magazines, covers, invitations, media stories, social media, novels, story books and many more, this font will support your feelings when you want to express something cheerful or enthusiastic about learning
  2. Bankal by Hugo Kuder, $10.00
    After a few months my new typeface "Bankal" is here! To create it, I always tried to keep a 90 degree angle. In French when you say that something is "bancal" it means that it's not right. This is why I choose this as a name because despite the name she is right. And for the K it's just for the style here. Bankal is a sans-serif font with 3 variations (bold, regular, light) Check more on my website : https://www.hugokuder.com/ or my instagram : hugokuderdesign
  3. Didona by ParaType, $30.00
    Designed at ParaType (ParaGraph) in 1992 by Vladimir Yefimov. Based on letterforms of Firmin Didot, a French typographer from the 18th century, ITC Didi, of 1970, by Herb Lubalin and Tom Carnase, and Russian typefaces of the 18th-19th centuries. A little extragerrated decorative stylization of letterforms in the spirit of Modern Serif, with elements of an irony. For use in headlines, in advertising and display typography. Improved and added with Extra Bold, old style figures, ligatures and other symbols in 2010 by the same author.
  4. Kicaps by Grontype, $13.00
    Kicaps is an unique all caps sans serif and bold modern look font. This Font design presents a unique display of each characters that created awesome typeface. Also Kicaps design gives a bit more of a restrained option by keeping with more classic sans serif letterforms. Kicaps font provides a distinct, creative, and expressive message for branding, advertising, packaging, headlines, magazines, websites, logos, and more. Kicaps Features: Uppercase glyphs Numeral and Punctuations Currencies Standard Ligatures Stylistic Alternates Thankyou for choosing this font, Enjoy Regards, Grontype
  5. Criteria CF by Connary Fagen, $35.00
    Criteria CF is a geometric sans, efficiently built from lines and circles. Its strong, thoughtful construction allows for cleanly-stacked lowercase text and stunning headlines and logotypes. Criteria CF pairs nicely with any serif. Typefaces designed for body copy, such as Artifex CF and Addington CF, are a great match. It also looks great with bold display serifs like Wayfinder CF, or a humanist sans, like Artifex Hand CF. All typefaces from Connary Fagen include free updates, including new features, and free technical support.
  6. Floats Around by Epiclinez, $18.00
    Are you looking to add some personality to your next project? Then Floats Around is the answer! This fun, playful font is just what your work needs to stand out. With its unique character, Floats Around can create bold headlines that grab attention. Plus, it's also great for branding and logotypes, making it a versatile choice for any project. Floats Around Font includes : Standard Latin Uppercase & Lowercase Numbers, symbols, and punctuations Multilingual Support. Fully accessible without additional design software Simple Installations Works on PC & Mac Thank You.
  7. Vadelma by Melvastype, $29.00
    Vadelma is a script type family of four fonts. It is inspired by brush lettering and has soft and friendly looks. Vadelma can be used for branding, packaging and where ever you need a legible and smooth script font. Vadelma has lots of ligatures, swashes and alternative characters that will make your design unique and beautiful. You can also buy Vadelma as Variable Font and adjust the weight of Vadelma smoothly between Light and Bold weights. Notice that you need design software that supports Variable Fonts.
  8. Markova by Graphicxell, $19.00
    **Minthe Ligature Typeface** inspired by the famous minimalist logo perfect for the purposes of designing templates, brochures, videos, advertising branding, logos and more. **What's Included:** + Standard glyphs + Web Font + Ligatures + International Accent + Works on PC & Mac + Simple installations Accessible in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and even work on Microsoft Word. PUA Encoded Characters - Fully accessible without additional design software. Fonts include multilingual support **Image used**: All photographs/pictures/vectors used in the preview are not included, they are intended for illustration purposes only. **Thank You**
  9. Flagellum Dei by Hanoded, $20.00
    Flagellum Dei is Latin for ‘The Scourge of God’. It is a title given by later generations to Attila the Hun (406-453 C.E.). Flagellum Dei is also a rather scary font, which I made with the use of a stiff brush and some China ink. Of course you could use this quite versatile font to scare the bejesus out of your friends, but I’d much rather see it used on book covers, posters and album artwork. Flagellum Dei comes with a horde of diacritics.
  10. The Razels by ijemrockart, $15.00
    The Razels Font is a bold calligraphy script with dramatic moves and strong styles for your latest project that requires the look of a hand bulletin. This is perfect for branding projects, logos, wedding designs, social media posts, advertisements, product packaging, product design, labels, photography, watermarks, invitations, stationery, and any project that requires a handwriting style. The Razels Font comes with uppercase letters, lowercase letters, numbers, punctuation, and many variations of each character, including OpenType alternatives and general binders to allow you to customize the design.
  11. Origin Story by Comicraft, $49.00
    Down in his secret underground font laboratory, mild mannered John Roshell was tinkering with his iPad when the Apple Pencil suddenly bit him and he found himself feverishly creating letterforms on the tablet... Before long his hand was burning and glowing with superspeed — his penstrokes were longer than one-eighth of a mile; he was suddenly able to letter a twenty-story omnibus with newfound fontastic strength and could create tremendous weights with more leading than an express train... And thus was born: ORIGIN STORY!
  12. Tuxedo Stencil JNL by Jeff Levine, $29.00
    The sheet music for the 1934 tune "Two in A Dream" had the title hand lettered in a bold type style that utilized some stencil and some solid lettering. Following through on the stencil portion of the design, Tuxedo Stencil JNL was created in both regular and oblique versions. The 1930s were the era of elegant supper clubs and night spots, and it was not unusual to find gentlemen all decked out in formal wear for an evening on the town, hence the font's name.
  13. Certiveit by Ridtype, $28.00
    Certiveid is a serif display font inspired by the history of peace in the Third Crusade (1189–1192). Therefore, with a modern classic touch and combined with some serif (pointed) ornaments that signify this font is sharp, dashing, and bold, This font also has complementary ornaments such as arrows sign, enclosed alphanumerics, fractions, and ligatures, which function as a complement to text works as well as in support as a design if needed. Thanks for your support of our product, and using it in your project.
  14. Sierra by Linotype, $29.99
    Sierra is an antiqua with a high x-height and generous, open counters. Many curves of the letters are almost right angles, which was particularly suited to the Digiset machines from Dr. Ing. Rudolf Hell, Kiel. The forms of Sierra with their flowing stroke contrast and half serifs have a calligraphic touch, which is especially highlighted in the italic weights. This is a graceful text type and its bold weights look almost like woodcuts. Sierra is an excellent choice for both texts and headlines.
  15. Wellington by Masinong Studio, $14.00
    Wellington is simple and easy to create awesome lettering. Just type your words and then you will immediately see the great results. Wellington also includes Stylistic alternatives, swashes, ligatures, initials and finals, and symbols. If you don't have a program that supports OpenType features such as Adobe Photoshop or Illustrator, you can access all the alternate glyphs using Font Book (Mac) or Character Map (Windows). If you have any question, do not hesitate to contact me by email masinong.studio@gmail.com Thanks and happy designing :-)
  16. Carllosta by Letterhend, $17.00
    Introducing, Carllosta, a Victorian style font. Carllosta is a layered typeface which is inspired by vintage lettering sign and art. While this font has a victorian touch, it still looks bold and solid. Very suitable for for headline, logotype, apparel, invitation, branding, packaging, advertising etc. This typeface contains with beautiful decorative ornaments that ready to use to create a vintage lettering in sec. It also comes in uppercase, lowercase, punctuations, symbols & numerals, stylistic set alternate, ligatures, etc also support multilingual and already PUA encoded.
  17. Clarendon No 1 by URW Type Foundry, $35.99
    The first Clarendon was introduced in 1845 by R Besley & Co, The Fan Street Foundry, as a general purpose bold for use in conjunction with other faces in works such as dictionaries. In some respects, Clarendon can be regarded as a refined version of the Egyptian style and as such can be used for text settings, although headline and display work is more usual. Clarendon is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.
  18. Bella Donna by Java Pep, $17.00
    Bella Donna is a delicate and slim handwritten font. Its distinct and well balanced letters make this font a masterpiece. This font is PUA encoded which means you can access all of the glyphs and swashes with ease! Bella Donna comes with opentype features such alternate set, beginning and ending swash, and ligatures set. This font also come with two weight regular and bold, you can switch it. Bella Donna is perfect for branding, logo font, qoute text, wedding invitations, advertising, publishing, headline text, and etc.
  19. Honeyguide by Hanoded, $15.00
    Description: Honeyguide is a beautiful, handmade set of fonts. One is a brushed script font; the other a playful all caps font. Both come with italic styles. Use these two babies for your product packaging and book covers, happy holiday greeting cards and products in need of some quality packaging. A honeyguide, by the way, is a bird species (fam. Indicatoridae) from Africa and Asia. They are famous for leading humans to bee colonies, so they can feast on the grubs and beeswax that are left behind.
  20. Irakly BT by Bitstream, $50.99
    Perhaps one of the more difficult typeface styles to space convincingly, Irakly, a serif-sans by Russian designer Oleg Karpinsky imparts an unfamiliar elegance. The odd mixture of superficial details such as the half serifs and the protruding horizontal strokes confuse your visual senses, yet the simple geometric roots of the letterforms are apparent and ultimately reassuring. Irakly Light and Bold make a great addition to any library. The OpenType versions have alternates that are more conservative in design and broaden the usefulness of the typefaces
  21. Gretania by Gatype, $12.00
    Gretania includes a full set of upper and lower case letters, multilingual symbols, numbers, punctuation, alternatives and ligatures.This font has a Modern Elegant Style, perfect for branding, logos, invitations, masterheads and more. Gretania features OpenType style alternatives, International binders and support for most Western Languages included. To enable the OpenType Stylistic alternative, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later. Thank you so much for viewing and Enjoying it.
  22. SK Mutka by Shriftovik, $32.00
    SK Mutka is a geometric sans serif made in the style of Art Deco. Its graceful forms are emphasized by the arched structure typical for the style and spirit of Art Deco. The typeface is suitable both for decorative work and for typing because it includes uppercase and lowercase. Moreover, it supports a wide language range. SK Mutka typeface supports extended Cyrillic, Latin, as well as an extensive character set. SK Mutka is perfect for bold and classic designs, for print and web works.
  23. Golga by Gassstype, $23.00
    Here comes a New font, Golga is Unique Bold Display Font this is strong Font, that is written casually and quickly amazing. Then crafted carefully drawn into vector format. This font is great for your next creative project such as logos, printed quotes, invitations, cards, product packaging, headers, Logotype, Letterhead, Poster, Label, and etc.It is perfect for any design project as Invitation,logo, book cover, craft or any design purposes.this font is great for your creative projects such as watermark on photography, and perfect for logos & branding.
  24. FF Engine by FontFont, $47.99
    Dutch type designer Alex Scholing created this display and sans FontFont in 1995. The family has 6 weights, ranging from Light to Bold (including italics) and is ideally suited for book text, editorial and publishing as well as software and gaming. FF Engine provides advanced typographical support with features such as small capitals, alternate characters, case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths.
  25. Raphika by MC Creative, $19.00
    **Raphika** is handwritting script font which natural movement and elegant style. **Raphika** perfect for branding projects, logo, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, stationery and any projects that need handwriting taste. What’s Included : Standard glyphs Ligature Works on PC & Mac Simple installations Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters – Fully accessible without additional design software. Fonts include multilingual support for; ä ö ü Ä Ö Ü ß ¿ ¡
  26. TF Madloud by Teenage Foundry, $19.00
    TF Madcloud - This bold and playful graffiti font is perfect for any project that needs an eye-catching touch. Its thick, rounded letters will grab attention and communicate a fun, carefree vibe. The hand-drawn style of this font gives it a unique, personal touch that sets it apart from more standard typefaces. With both regular and outline versions, you can use this font in a variety of ways to suit your needs. Features: Uppercase, Lowercase, Numeral, Punctuation & Multilingual. For any questions please contact me 🙂 Thanks!
  27. Jacko Frosta by Siwox Studios, $11.00
    JACK FROST is an authentic handmade style font with stunning characters. Real written with a brush and high quality water-based ink. Ideal for name tag, handwritten quotes, product packaging, merchandise, social media, greeting cards, etc. It contains a full set of lower & uppercase letters, a large range of punctuation, numerals. Full accessible in the Adobe Illustrator Glyphs panel, or under Stylistic Alternates in the Adobe Photoshop OpenType menu. Corel, Ms. Word, Ms. Powerpoint, etc. No special software is required to access any of the standard letters.
  28. Sidehustle by Maulana Creative, $14.00
    Sidehustle is casual script font, with clean bold mono-line stroke, slant and fun character. It has Opentype features ligatures of character and some lowercase alternative option, To give you an extra creative work. Sidehustle script font support multilingual more than 100+ language. This font is good for logo design, Social media, Movie Titles, Books Titles, a short text even a long text letter and good for your secondary text font with sans or serif. Make a stunning work with Sidehustle font. Cheers, MaulanaCreative
  29. Revolancer Pro by Popskraft, $18.00
    The Revolancer Pro font was designed in addition to the unique Revolancer font, so this font looks more familiar. But this is only at first glance. This typeface combines the simplicity of classic grotesque typefaces with the freedom and independence of a Revolancer typeface. This font will give you freedom. The freedom to be unique, not like everyone else. Each character in Revolancer font knows its place, and it is impossible to achieve such a smooth and organic flow of words using a regular font.
  30. Linotype Zootype by Linotype, $29.99
    Zootype –the first original single font– was designed in 1997 by Victor Garcia of Argentina and as a winner of Linotype's Second International Type Design Contest is included in the TakeType Library. The three additional family styles –Zootype Air, Zootype Land, Zootype Water– were added in 1999. In the words of the designer, the design concept is meant to display the funny, happy joy of animal nature.’ Animal heads peek into the block forms of the letters, giving the font a unique whimsical character.
  31. Whitehaven by Greater Albion Typefounders, $8.95
    Whitehaven is the spirit of the Art Deco movement made into a very solid and blocky Sans Serif font. The name owes its inspiration to Whitehaven Mansions, a block of flats where that greatest of 1930s detectives, Hercule Poirot lived. Use this to make bold statements, to give posters and designs a taste of thee 30s, and wherever you want to be clear and definitive. Whitehaven is offered in two widths and a range of embossed and engraved styles for flexibility in design work.
  32. Matgard by Ronny Studio, $19.00
    Matgard is a high-contrast blackletter typeface, it adds a bold touch to your projects and will inspire you to create something unique and modern. This font also comes with alternative characters, and multi-language support. This font is ideal for titles, flyers, greeting cards, product packaging, book covers, printed quotes, logotypes, clothing designs, branding and album covers. Features : - Lowercase & Uppercase - numbers and punctuation - multilingual - ligature & alternates - PUA encoded Please contact us if you have any questions. Enjoy Crafting and thanks for supporting us! :) Thank you
  33. Pageantry Hebrew by Jonahfonts, $42.00
    Hebrew alphabets contain 22 Hebrew letters along with five final letters. These final letters are automatically activated when used in Applications such as Apple Pages® and MicroSoft Word®. Some alternate hebrew letters have been added. Pageantry Hebrew letters do not contain cantillation marks very much used in everyday modern Hebrew accompanied with the complete latin alphabet. View my other Hebrew fonts, Newmark Hebrew, Hebron Hebrew, Hanah Hebrew and Komunidad Hebrew which is a handwritten (script font). Pageantry Hebrew requires OpenType-aware software.
  34. Bhenay Signature by MC Creative, $10.00
    Bhenay Signature is script font which natural movement and elegant for signature style. is perfect for branding projects, logo, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, stationery and any projects that need handwriting taste. What’s Included : Standard glyphs Ligature Works on PC & Mac Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters – Fully accessible without additional design software. Fonts include multilingual support for; ä ö ü Ä Ö Ü ß ¿ ¡
  35. Vintage Waves by Raditya Type, $16.00
    Introducing Vintage Waves. A retro bold serif which will bring you back to 60s feel. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  36. Kaffemoster by Hanoded, $16.00
    Kaffemoster is a Swedish slang word for a lady, usually a bit older, who likes to drink coffee and gossip while she’s drinking it. I have decided to study a bit of Swedish, so I downloaded an app and I am practising my Swedish vocabulary every night! Det går långsamt, men jag klarar det! Kaffemoster is a nice, handmade pencil font. It comes with extensive language support (including Swedish) and a nice set of alternates for the lower case letters. Kaffemoster är ett riktigt bra typsnitt!
  37. Flirt by Canada Type, $25.00
    It's a very happy day when we stumble upon beautiful alphabets that were never digitized. It is even a happier day when the beautiful alphabet finds its way to us through friends and people who like our work. Some two months ago, the forms of this gorgeous font were pointed to us by a friend who saw it in an old Dover Publications specimen book showcasing historical alphabets. It was there under the name Vanessa, with nothing else to go by. We looked and researched for further information but found nothing else. So this gem comes to you like a coal that winked its way out of the ashes because it wanted to shine again. Flirt is very authentic art deco with a noticeable element of artistic pride, swashy delicate majuscules and very aristocratic, fashionable and flirty minuscules. The majuscules can be used as every other capitals usually are, or as initial caps. The minuscules can very nicely stand on their own quite independently from the caps whenever desired. These letters are quite similar to the hand lettering used on of the kind of theater posters, specifically burlesque and opera entertainment, which are now considered very retro-chic and fashionable to see hanging on walls in home or office. The initial specimen we worked from showed a single basic art deco alphabet with numerals which seemed as they belonged to another font. That alphabet became the base Flirt font, the numerals were redrawn to fit much better with the minuscules, and the character set was greatly expanded to include punctuation, accented characters, and many many alternates, especially for the majuscules. Majuscules with a descending right vertical stroke were a common artistic touch in the high days of theater posters, so we thought they would be great additions to the character set. These alternates can be found all over the font. So to maximize the design fun, have a character map or glyphs palette handy when you use Flirt. After the base font was finished, we thought it would be a good idea to give it a bold treatment unlike anything seen out there, and the farthest thing from the mechanical bolds seen everywhere now. This bolding treatment consisted of thickening the lowercase's vertical strokes inwards, but leaving the horizontal stroke weight as is, and thickening only the thicker vertical strokes of the uppercase. The result is quite the visual feat. We encourage you to test both the regular and bold weights and see for yourself.
  38. LAMPOH by Afkari Studio, $13.00
    LAMPOH - The Handmade Scratch Display Font LAMPOH is an artistic and captivating handmade display font, meticulously crafted by a talented type designer to bring uniqueness and authenticity to your creative projects. With its scratch-inspired design, LAMPOH stands out as a one-of-a-kind font that exudes a raw and artisanal charm, making it perfect for various artistic endeavors. Every character in LAMPOH has been meticulously hand-drawn with love and passion, ensuring that each glyph carries a distinct and organic feel. The imperfections and irregularities of the scratch strokes add an element of human touch, providing a genuine and authentic character to the font. LAMPOH comes in both regular and bold styles, giving you the flexibility to choose the perfect weight for your design needs. The regular style boasts elegance and subtlety, while the bold style makes a powerful statement, ideal for headlines and emphasis. LAMPOH's versatile design makes it an ideal choice for a wide range of projects. Whether you're creating eye-catching headlines, attention-grabbing posters, logo designs, merchandise branding, or anything that requires a touch of artistic flair, LAMPOH will effortlessly enhance the visual appeal of your work. The uppercase characters of LAMPOH are bold and expressive, demanding attention with their captivating presence. On the other hand, the lowercase letters bring a touch of playfulness, offering quirky alternatives to add delightful variations to your text. LAMPOH comes complete with a set of thoughtfully crafted standard characters and ligatures, allowing you to elevate your designs even further. These unique elements enhance the font's versatility, making it easy to create visually engaging and harmonious compositions. LAMPOH is designed to seamlessly integrate into various design software, making it effortless to use in your preferred creative tools. From Adobe Illustrator to Photoshop, InDesign, and beyond, the font's compatibility ensures a smooth and hassle-free design process. LAMPOH's high-quality design ensures that it looks equally stunning in both print and digital formats. Whether you're producing posters, brochures, social media graphics, websites, or any other project, this font will consistently deliver outstanding results. LAMPOH is not just a font; it's a work of art that adds a touch of human craftsmanship to your creative projects. With its handmade scratch-inspired design, versatile usage, and expressive characters, LAMPOH brings a unique and authentic flair to any design. Unlock your creativity and let LAMPOH illuminate your artistic vision with its captivating charm. Choose between regular and bold styles to create striking and memorable designs that leave a lasting impression on your audience.
  39. Paneuropa 1931 by ROHH, $19.00
    Paneuropa 1931™ is a faithful recreation of XX-century Polish classic, made by Idzikowski foundry in Warsaw, 1931. Original Paneuropa was a renowned and highly popular typeface in XX-century Poland, and was widely used in all kinds of design, editorial use and printed materials for decades. Paneuropa is a geometric, clean and versatile font family inspired by Paul Renner's famous Futura - it is a bit narrower, with different proportions and details in drawing, completely different figures and punctuation shapes than Futura. It is an interesting and refreshing alternative to Futura with its own distinct personality and a subtle authentic vintage flavour. Paneuropa 1931 contains separate styles for display and large sizes as well as styles for small text sizes - differing in spacing and the softness of letterforms. The family features an original Paneuropa Double font - a beautiful inline style for headlines and display use. The whole family is completed with added missing inbetween styles as well as italics. The original subfamily set is available for purchase and it contains solely the original Paneuropa styles (Thin, Regular, Bold, Text Regular, Text Italic, Double). Paneuropa 1931 characteristics: letter shapes and proportions are very faithful to the original, keeping its idiosycrasies and inconsistencies spacing and kerning are carefully adjusted in order to achieve the colour of the original fonts, keeping maximum possible consistency - a compromise between authentic vintage feel and legible consistent text colour (for hardcore users: just turn off the kerning) weights precisely matching the original (Thin, Regular, Bold, Text Regular, Text Italic, Double), inbetween weights were added (Light, Demi Bold, as well as missing italic styles) italic angle faithful to the original (8 degrees) softened corners help achieving the character of old imprecise printed display styles for big sizes are sharper and have tight spacing, text styles have softer shapes (recreating small print imperfect print) and broader spacing for use in paragraph text (spacing in both display and text styles matches the original as well) original style names in Polish for devices with Polish set as their primary language The family is very versatile. The Inline style as well as bold and thin weights are perfect for headlines and display use, other styles works wonderfully as paragraph text. Paneuropa 1931 consists of 18 fonts - 5 display weights with corresponding italics + 3 text weights with corresponding italics + 2 inline styles (for big and small print sizes). It has extended support for latin languages, as well as broad number of OpenType features, such as case sensitive forms, fractions, superscript and subscript, ordinals, currencies and symbols.
  40. ALS Direct by Art. Lebedev Studio, $63.00
    ALS Direct is an open and dynamic typeface with clear-cut letterforms that make it instantly readable. It lends text a neutral, yet agreeable and modern feel. Direct has nine font styles convenient for the purposes of navigation signage. Regular-style letterforms are rather wide, because direction signs are likely to appear before readers at an angle, so the type needs to withstand perspective distortions. And as signs and boards may vary in size, Direct was developed to include several width variations. Condensed fonts can be used where horizontal space is limited, allowing you to keep proper height and readability of the characters. A signage typeface must be easily readable from some distance away and have simple letterfoms with clear-cut features to quickly identify characters. Designing a type for a potentially wide range of purposes calls for a universal approach. If not destined to be used for navigation in a particular building, it shouldn’t incorporate any peculiar elements to agree with certain design or architecture. All of the above determined our choice of a sans serif with large apertures and definite features allowing readers to instantly recognize letters. Descenders are made compact not to interfere with the line below. And the low contrast between thick and thin strokes renders all elements equally perceptible. The x-height is significant, close to the cap height, which inhances readability of the lowercase type. There are two reasons why directions must not be set in all caps. Firstly, lowercase letters are more diverse and include ascenders and descenders identifying some of the letters in the line. And secondly, having learned to read, people recognize word shapes rather than individual letters, which makes lowercase text more readable. With Direct being a signage typeface, first to be developed were its width variations, and different weight styles and italics were added later. Another thing to be kept in mind was that signs often use dark background colors, and black type on a white background appears smaller than white type on a black background. Direct is the first Cyrillic typeface created for navigation purposes. Before that, designers could use the Cyrillic version of Frutiger (Freeset) developed by Adrian Frutiger for the Paris Charles de Gaulle International Airport, and a number of other, mostly body copy, neutral sans serif types. However, signs and boards were dominated by Arial, which Direct would be glad to replace offering elegance and lucidity of form instead of type bluntess. Direct was designed as a signage typeface, but its neutral style and clear-cut letterforms suggest various other ways of application.
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