Kilkenny is a decorative, Victorian-style font based on the metal type named Nymphic that was designed by Hermann Ihlenberg. Ihlenburg was born in Germany in 1843 where he studied art and worked for several German type foundries. He moved to the USA in 1866 and worked for the L. Johnson & Co. foundry, later MacKellar, Smiths & Jordan. American Type Founders acquired this typeface when they took over the MacKellar, Smiths & Jordan foundry and Nymphic appears in the ATF catalog of 1896. For this digital version, the character set has been expanded to include accented characters, punctuation, and currency symbols—and most everything you would expect to find in a digital font. The original metal font consisted of swash caps, upper case characters, and a “morticed” lower case, which was raised off the baseline. This mortcied form was designed to nestle inside the ornate swash caps as well as to work with the upper case. The five digital versions contained in this set are basically different configurations of these different alphabet sets, they differ as follows: Kilkenny—the original upper case version with a modified lower case that has been enlarged, shifted to align along the baseline, and given taller ascenders to give it a more “regular” appearance. Kilkenny Eureka—true to the original design with the “morticed” or superior lowercase forms. Kilkenny Swash—original swash caps with the modified lower case. Kilkenny Swash Caps—original swash caps with the original caps as the lower case. Kilkenny Swash Eureka—swash caps that have been adjusted to match the weight of the original lower case forms. The OpenType version contains all of the above, plus additional Central European and Cyrillic characters for a total of almost 1000 glyphs.

Honua means “Earth” in Hawaiian. Honua is a decorative typeface inspired by nature, and gives back to it by planting trees and corals around the world for every font sold.

A 1940s-era package of "Herald Square" carbon paper sold by the F.W. Woolworth 5 & 10 cent stores offered up the hand lettered Art Deco design of Stationery Department JNL.

Inkster breaks all the rules. The serifs vary from letter to letter, if they have any serifs at all. The upper and lower case letters intermingle and the contrasting characters bounce all over the baseline. Loosely based on the character shapes of Frisco, I developed a tightly spaced calligraphic version and called it Inkster. Use this artistic font when youre looking for a distinctive style!

Codex was designed by Georg Trump and introduced by the font foundry C.E. Weber in 1954. Based on the German Gothic script of the 13th century, this font has the character of handwriting. Its capital letters are extremely big in comparison with the lower case, hence good for contrast in short text, however, this characteristic makes the font better suited to languages which use fewer capital letters.

Glence family is a geometric sans-serif type family with 9 weights, from thin to black,with corresponding italics. Glence is designed based on geometric shapes that looks simple and clean. Each font includes opentype features such as Stylistic Alternates, Proportional Figures, Tabular Figures, Numerator, Superscript, Subscript, Case-Sensitive, Denominators, Scientific Inferiors, Ordinals, Ligatures and Fractions. Glence will make your artworks better with its simple & clean shapes.

This lettering style is unusual in that combines aspects of several lettering styles. It is essentially a Germanic Blackletter but with many romanized capital letters and also features an italic slant along with some italic lower case traits. It is evocative of “old world” craftsmanship and early 20th century romanticism. The font was developed based on the logo of the Lakin Company of Buffalo, NY circa 1900.

Little is known of the origin of these decorative Initial Caps. Series 448 at 24 point were a different design from the 36 point on which this digital version is based. In addition to the basic 26 characters, there is a negative version contained in the lower case position and a fill character (for two color caps) option in the number and punctuation key positions.

Waterman is a display font, its form is based on the figure of a fluid, creating a texture of undulating forms, rhythmic and free to make reading a stream wave experience. Waterman comes in Regular and Bold. The letter shape was developed from the design of the letter "a" and “l” lower case. The curve model is related on a stylized form of a fluid wave.

Running Hipster is a tall, thin and all caps font with a funny name. The upper and lower case letters differ and can be mixed. You don’t necessarily have to use it to market your free range sheep woolen jumpers or organic button squash and soy based sour cream soup, feel free to use it for just about anything. Comes with a vintage amount of diacritics.

A blocky and bold geometric sans with inner angles and outer curves. No ascenders; lower case characters are as big as the upper case. Mix cases for variety.

What was the inspiration for designing the font? Parks and nature. What are its main characteristics and features? Wooden, Children, kids. Usage recommendations: in advertisement for parks, for animation films, Cartoons, as you like.

Francesco Canovaro designed Asgard as a way to mix his passion for the raw energy of extra bold sans serif typography with the expressivity of high contrast and calligraphy-inspired letterforms. He built the typeface around a strong geometric sans skeleton, to make the letters feel solid and powerful while using wood-type vernacular solutions to solve density through high contrast details. The typeface name was chosen as an homage to the mythical homeland of the Norse Gods, evoking a land of fierce warriors, power and strength - but also of divine, delicate beauty. Thanks to the help of Andrea Tartarelli and Mario de Libero the original design was extended along with the design space, expanding the number of weights and widths with a "workhorse typeface" approach, and adding also a slanted axis to experiment with italics. The result is a super-family of 9 styles of 8 weights for a total of 72 fonts, each coming with an extended set of 968 glyphs covering over 200 languages using Latin, Greek and Cyrillic scripts. The three variation axes (width, weight, slant) are also all accessible in a variable font version that is included with the whole family. This gives the designer a full range of options for typesetting, with the Roman and Fit widths providing basic display and text-sized alternatives, and the Wide width adding more display and titling options. The inclusion of backslant italic styles gives Asgard an extra chance to add its voice to the typographic palette. To complement this, all Asgard fonts have been given a full set of Open Type Features including standard and discretionary ligatures, stylistic sets, positional numerals and case sensitive forms. Dynamic and expressive, Asgard is a super-family that manages to look brutal and refined at the same time, quoting the vernacular typographic practices of letterpress print while expressing the contemporary zeitgeist. • Suggested uses: perfect for contemporary branding and logo design, bold editorial design, dynamic packaging and countless other projects. • 73 styles: 8 weights + 8 italics + 8 backslant italics, 3 different widths + 1 variable font. • 968 glyphs in each weight. • Useful OpenType features: Access All Alternates, Contextual Alternates, Case-Sensitive Forms, Glyph Composition / Decomposition, Discretionary Ligatures, Denominators, Fractions, Kerning, Standard Ligatures, Lining Figures, Localized Forms, Mark Positioning, Mark to Mark Positioning, Alternate Annotation Forms, Numerators, Oldstyle Figures, Ordinals, Scientific Inferiors, Stylistic Set 1, Stylistic Set 2, Stylistic Set 3, Subscript, Superscript, Slashed Zero • 219 languages supported (extended Latin, Greek and Cyrillic alphabets): English, Spanish, Portuguese, French, Russian, German, Javanese (Latin), Vietnamese, Turkish, Italian, Polish, Afaan Oromo, Azeri, Tagalog, Sundanese (Latin), Filipino, Moldovan, Romanian, Indonesian, Dutch, Cebuano, Igbo, Malay, Uzbek (Latin), Kurdish (Latin), Swahili, Greek, Hungarian, Czech, Haitian Creole, Hiligaynon, Afrikaans, Somali, Zulu, Serbian, Swedish, Bulgarian, Shona, Quechua, Albanian, Catalan, Chichewa, Ilocano, Kikongo, Kinyarwanda, Neapolitan, Xhosa, Tshiluba, Slovak, Danish, Gikuyu, Finnish, Norwegian, Sicilian, Sotho (Southern), Kirundi, Tswana, Sotho (Northern), Belarusian (Latin), Turkmen (Latin), Bemba, Lombard, Lithuanian, Tsonga, Wolof, Jamaican, Dholuo, Galician, Ganda, Low Saxon, Waray-Waray, Makhuwa, Bikol, Kapampangan (Latin), Aymara, Zarma, Ndebele, Slovenian, Tumbuka, Venetian, Genoese, Piedmontese, Swazi, Zazaki, Latvian, Nahuatl, Silesian, Bashkir (Latin), Sardinian, Estonian, Afar, Cape Verdean Creole, Maasai, Occitan, Tetum, Oshiwambo, Basque, Welsh, Chavacano, Dawan, Montenegrin, Walloon, Asturian, Kaqchikel, Ossetian (Latin), Zapotec, Frisian, Guadeloupean Creole, Q’eqchi’, Karakalpak (Latin), Crimean Tatar (Latin), Sango, Luxembourgish, Samoan, Maltese, Tzotzil, Fijian, Friulian, Icelandic, Sranan, Wayuu, Papiamento, Aromanian, Corsican, Breton, Amis, Gagauz (Latin), Māori, Tok Pisin, Tongan, Alsatian, Atayal, Kiribati, Seychellois Creole, Võro, Tahitian, Scottish Gaelic, Chamorro, Greenlandic (Kalaallisut), Kashubian, Faroese, Rarotongan, Sorbian (Upper Sorbian), Karelian (Latin), Romansh, Chickasaw, Arvanitic (Latin), Nagamese Creole, Saramaccan, Ladin, Kaingang, Palauan, Sami (Northern Sami), Sorbian (Lower Sorbian), Drehu, Wallisian, Aragonese, Mirandese, Tuvaluan, Xavante, Zuni, Montagnais, Hawaiian, Marquesan, Niuean, Yapese, Vepsian, Bislama, Hopi, Megleno-Romanian, Creek, Aranese, Rotokas, Tokelauan, Mohawk, Onĕipŏt, Warlpiri, Cimbrian, Sami (Lule Sami), Jèrriais, Arrernte, Murrinh-Patha, Kala Lagaw Ya, Cofán, Gwich’in, Seri, Sami (Southern Sami), Istro-Romanian, Wik-Mungkan, Anuta, Cornish, Sami (Inari Sami), Yindjibarndi, Noongar, Hotcąk (Latin), Meriam Mir, Manx, Shawnee, Gooniyandi, Ido, Wiradjuri, Hän, Ngiyambaa, Delaware, Potawatomi, Abenaki, Esperanto, Folkspraak, Interglossa, Interlingua, Latin, Latino sine Flexione, Lojban, Novial, Occidental, Old Icelandic, Old Norse, Slovio (Latin), Volapük.

Malabar is a type family for extensive text. Its design was developed with a nod toward newspapers. Malabar's characters are seriffed and of the Old Style genre. A strong diagonal axis is apparent within the curves. Sturdy serifs help strengthen the line of text in small point sizes, as well as define the overall feeling of the face. Malabar's x-height is very high, a deliberate choice that makes the most important parts of lowercase letters visibly larger in tiny settings. The height of the capital letters is also rather diminutive, allowing for better character fit, as well as eliminating a bit of clumsiness in German, which often includes quite a few uppercase letters. Diacritical marks and additional alphabetic forms required by many Western, Central, and Eastern European languages are naturally a part of the character set, including those needed in the Baltic states, for Romanian, and for Turkish. Malabar's accents are bold and direct, sitting well with their base glyphs. The family includes three weights, each with a companion Italic. Malabar Regular is equipped with small caps, and both it and Malabar Italic include oldstyle figures. All members of the family have both proportional and tabular-width lining figures, as well as special variants of certain punctuation marks vertically adjusted for all-caps text setting. Malabar is informed both by contemporary ideas of typeface design (sheared terminals, the wider-drawn s) as well as by 16th-century masters. Malabar Heavy and Heavy Italic are very loud; their blackness almost shouts out from the page. The Regular's wedge serifs become more slab-ish in nature as the letters' weight increases. Malabar Heavy and Heavy Italic are best relegated to headline use only. Malabar Bold and Bold Italic may be used for text emphasis, a job for which the Heavy is to dark. Malabar received a Certificate of Excellence in Type Design at the Type Directors Club of New York TDC2 competition in 2009.

Aromatron is a friendly yet striking display typeface with a balanced and consistent rhythm. Drawing inspiration from the shapes of nature, unique solutions were employed to achieve a rich, dark, creamy texture. The font is equipped with numerous OpenType features: lining and old-style numerals, automatic fractions, small caps, petite caps, and “medium caps” sized between capitals and small caps, subscript and two sets of superscript characters (one aligned with the ascender and one exceeding it), contextual swash capitals. Petite cap glyphs compose well with regular lowercase and are employed by stylistic sets for a unicase effect or compact typesetting. Aromatron offers support for most Latin-based languages, including: Afrikaans, Aghem, Aja, Akan, Albanian, Alsatian, Asturian, Azeri, Basaa, Breton, Catalan, Central Yambasa, Chinese Pinyin, Croatian, Czech, Dagbani, Danish, Dinka, Duala, Dutch, English, Esperanto, Estonian, Ewe, Ewondo, Finnish, Fon, French, Fula, Gagauz, German, Guarani, Hausa, Hungarian, Icelandic, Igbo, Indonesian, Irish, Italian, Jula, Kabyle, Khoekhoe, Koyra Chiini, Koyraboro Senni, Latin, Latvian, Lingala, Lithuanian, Livonian, Maasai, Maltese, Mapudungun, Marshallese, Mundang, Navajo, Ngiemboon, Ngomba, Northern Sami, Norwegian, Polish, Portuguese, Riffian, Romanian, Scottish Gaelic, Serbian, Shawiya, Shilha, Slovak, Slovenian, Spanish, Swedish, Tagalog, Tlapanec, Turkish, Uzbek, Uzbek (planned reform), Vai, Vietnamese, Walser German, Welsh, West Frisian, Yoruba, Zarma, Zazaki, Zulu. The International Phonetic Alphabet with mark attachment is supported too. A selection of symbols and ornaments completes the vast character set.

The Sabon® Georgian design translates the original Sabon typeface into Georgian language. Its old style Latin-based design traits and proportions have been carefully and beautifully interpreted as Georgian script characters. In the early 1960s, a group of German master printers wanted a typeface family which would provide them with consistent and predictable results, whether it was used as machine or hand-set composition. They approached one of Germany’s most distinguished type designers, Jan Tschichold, to undertake the design task. The end result of the design commission is a typographic tour de force, and the face that establishes Tschichold’s reputation as a type designer. The completed design, released in 1966, not only solved the imposed design problem of the early 1960s, it is also an exceptionally beautiful and useful digital design. The Sabon® Georgian design further extends the range of this remarkable typeface

Halley is a modern, funny and casual script with an irregular base line that gives it a unique and modern look. All the glyphs have been carefully painted giving the texts a wonderful flow. A fat and thin blow in this font impresses the harmony. Halley family pack comes in three styles: regular, italic and Shadow. Each font contains 746 “regular or irregular" glyphs, including up to seven alternatives in upper case and six in lower case, standard and discretionary ligatures for a genuine handwriting effect. It also includes a Central European language support with its corresponding alternative characters to have more options in those languages. We have added some useful ornaments that will serve for the most demanding design project! Halley looks good in children's books, fashion, magazines, restaurant menus, book covers, wedding invitations, greeting cards, logos, business cards and is perfect for use in designs based on ink or watercolor, and more

Freehand 471 is the Bitstream version of Cascade Script by Matthew Carter. Released by Mergenthaler Linotype in 1965, this design is based on an earlier type by the Ludlow foundry. It's a dark, disconnected script with angular forms. It seems written by heavy marker and thus suitable for informal posters and signage and for advertising and display typography as well. Central European, Cyrillic, and Greek Monotonic characters were designed by Oleg Karpinsky. Released by ParaType in 2011.

Conica is a bold, condensed typeface that aims to grab your attention. By playing with heavy, dark shapes and small counters, this single weight typeface explores the contrast between defined shapes and gentle curves to produce a surprising headline font. It equally includes a range of Opentype features, with a set of small capitals, stylistic alternates and ligatures, users can choose which forms best suit their needs. Conica includes an extended Latin glyph set covering most Latin based languages.

The font was intended primarily to have a stronger body. It has a simple geometrical surface. This font has a strong personality, that makes it perfect for use in headline sizes but means it also works gracefully within text blocks. "Finalist Round Slab" is carefully crafted and a unique slab serif. Use for websites, print, motion graphics, logo design, packaging design, t-shirts and more. The designation “Finalist Round Slab Regular” forms the central point. The first figure of the number describes the stroke thickness: Thin to Black. "Finalist Round Slab" comes 7 weights and italics total 14 types. The family contains a set of 450+ characters. Case-Sensitive Forms, Classes and Features, Fractions, Superior, Inferior, Denominator, Numerator, Old Style Figures just one touch easy In all graphic programs. You can enjoy using it. UPDATES: - 30 December 2015 Opentype Feature (fractions) and some kerning. - 11 June 2018 Solving some UNICODE problems on the internet. - 12 March 2019 Some error has been fixed. - 19 November 2019 Some error has been fixed. - 16 August 2021 New Version - 2.0 Some error has been fixed.

The Monotype Janson font family is based on types originally cut by the Hungarian punch-cutter, Nicolas Kis circa 1690. Named after Anton Janson, a Dutch printer. The original matrices came into the hands of the Stempel foundry in Germany in 1919. New type was cast and proofs made; these were used as the source for Monotype's version of Janson. The original hand cut Janson types have a number of small design irregularities which give the typeface its unique charm. These have been carefully incorporated into the new version. The overall effect is of even color and an easy readability that makes Monotype Janson most at home in book and publishing work.

Looking for a font that's fun and expressive? Look no further than City Park! This playful hand-lettered font is a good option for posters, headlines, logotypes, product packaging, movie titles, and more. With its unique character and charm, City Park can make your next project stand out from the crowd. City Park font includes : Standard Latin Uppercase and Lowercase Numbers, symbols, and punctuations Multilingual Support. Cheers

A 1949 piece of piano solo sheet music entitled "Playing Jacks" contained the title beautifully hand-lettered in a stencil-like alphabet. Finery JNL is the digital version of this design.

Almost every type designer feels the need, from time to time, to interrupt his or her serious work on complex text type systems for something more playful. In Luc(as)'s case this has often meant designing more typefaces. In the early 1990s, while working on Thesis, Luc(as) drew several display faces which were based on the shapes of TheSans but were either de(con)structive versions or experimental variations. Jesus Loves You All is a heretic thorny typeface vaguely based on the outlines of TheSans. Jesus Loves You was given a remarkable three-dimensional treatment in Abbott Miller's Dimensional Type project.

Citrine is a study in curves, based upon word-processing and in-game text. A tall lowercase makes for easy reading, curved joints give it friendliness, and broad spacing delivers distinctive all-caps treatments. Here’s a downloadable PDF specimen. Citrine’s basic idea began as “a Havelock for reading.” Essential geometry delivers a sense of harmony, and forms sit broadly next to each other to be easily read, even onscreen and very small. Citrine includes case-sensitive alternate shapes for smooth all-caps typesetting, small caps, and a wide range of diacritics to cover a multitude of latin-based languages.

Breitkopf Fraktur was designed by Johann Gottlob Immanuel Breitkopf (1719-1794), the well-known type designer and printer of Leipzig. Breitkopf's high reputation is based on a system of printing musical notes which was developed by him. 1793, in the final stage of his life, he designed this beautiful broken script named after himself.Breitkopf Fraktur is classified as broken", something created by the German renaissance. Broken, because all round parts of the lower case characters in such typefaces look broken.Ralph M. Unger redrew and digitized this font exclusively for profonts in 2003. His work is based on artwork taken from old font catalogues."

Sukothai is a traditional Thai design based on early metal type. The classic and distinct forms make it excellent for setting text at small sizes or in large passages. Originally released by Linotype for digital photocomposition, now both the Light and Bold weights are available in OpenType format. This makes it possible to dynamically and precisely position the various levels of superscript and subscript vowel signs and tonal marks. In addition to this, the complete Unicode page range for Thai is covered to ensure flawless conversion between other OpenType fonts using Unicode. The accompanying Latin design matches well in scale and texture and supports most Western European languages making it ideal for setting bilingual texts.

Malnor Sans is a normal sans serif family of 18 fonts. With modern style or neo-grotesque, Malnor sans has balanced proportions in every letter, and it's clean, minimal and cool. There are several alternative letters that can be used in both upright and oblique styles. Single story 'a' can give a more geometric impression, even though it is not purely geometric. There is also an alternative double story 'a' with a tail, a double story 'g' and an alternative 'l' that can be applied together via the 'salt' or 'stylistic sets' features for a slightly warmer feel. Malnor Sans currently has around 900 glyphs, including diacritical marks, that support a broad Latin-based language.

Based on the type style used for the Superior Sign and Chart Printer No. 929, this simple and clean sans serif font was perfectly suited for use by teachers in the classroom and for businesses and organizations that needed to make signs, price cards, charts and notices. Digitally redrawn as Schoolroom JNL, it is available in both regular and oblique versions. The Superior Marking Equipment Company [formerly of Chicago] was not only a major supplier of materials for the rubber stamp industry, but for most of its existence manufactured date and numbering stamps, sign and chart printers (such as the one used for this font), and a line of children’s printing toys (amongst other items).

Main Street is a revival of the old font Soutache, the original version of this decorative alphabet was created in 1873 by Julius Herriet, a type designer active during the period marked by the Western expansion. Main Street with its split serifs and ornate scrollwork reflects the romantic splendor of the old west from fancy garb and Cowboy Saddles to Ice Cream Parlors and painted window signage. Main Street goes one step further by creating a base fill font which can be placed behind the regular Main Street font giving this font more of an inline appearance. You will need an application that allows layering of your fonts in order to take advantage of FontMesa Fill fonts.

Statistics Prove. Near and Far. That Folks Who Drive Like Crazy. Are! Burma-Shave. In the days before the Interstate Highway system, you were likely to encounter a series of signs like this, somewhere in the backwoods between the large and small towns connected by the U.S. Highway system. The fonts in this series are based on the typefaces used on U.S. Highway signs from the 1930s to the 1950s. Included in each font are a sign shield in the backslash position, and a Burma-Shave logo in the section mark position. The Truetype and Opentype versions contain the complete Latin language character set (Unicode 1252) plus Central European (Unicode 1250) languages as well.

Simple - The Bilingual Font. The process of Simple began with the usual alphabets followed by a series of icons and soon it was an avalanche of Chinese characters. The pool of proposed Chinese characters were loosely determined by the needs of a lunar calender. In a nutshell, Simple is a single-weight, minimal, grid-based Sans-serif display. Prudent with details and sturdy in form, the geometrically-driven structure marks the foundation of a cross-cultural assortment of Latin alphabets, Chinese characters and thematic icons. After months of extensive typesetting, Simple is also realized to be well-catered for use in graphical information design in games and tournaments, logotypes, advertisements and headlines. http://www.behance.net/gallery/Simple/847905

Patricia Pothin-Roesch's Tendria typeface bases its letterforms on the logo for the French “Tendriade” mark. Clearly inspired by writing and hand lettering, Patricia Pothin-Roesch began her work on Tendria in Adobe Illustrator. After a few letters, she went back to designing the old-fashioned way: drawing by hand on layers of tracing paper. Tendria is a sturdy upright script face with a warm, childlike feeling. Its letters are like the typefaces often used in primary schools; the counterforms are large and open. The name Tendria is reminiscent of the French word for tender, “tendre.” Designers who set Tendria lovingly will reap rewards; this is an excellent addition to a display heading toolkit.

Dwight is a Serif font family, which has a strong and bold character with eight variants, Dwight gives a clear and elegant look to logos, quotes, advertisements and more. Dwight is a versatile typography filled with the character you want, Dwight has standard styles, Stylistic Alternates and ligatures. and includes upper and lower case letters, numbers and punctuation marks. Multilingual support for various languages including: French, German, Spanish, Portuguese, Italian, Dutch, Finnish, Swedish, and more. Dwight works great in any branding, logos, magazines, films. The different weights give you full range to explore a whole host of applications, while the outlined fonts give a real modern feel to any project. OpenType features can be accessed by using OpenType smart programs such as Adobe Photo Shop, Adobe Illustrator, Adobe Indesign, Corel Draw and Microsoft Office. can also be accessed through the character map.

Remesterad - Modern & Signature Script Perfect, Font It includes a full set of upper and lower case letters, multilingual symbols, numbers, punctuation marks and 20 ligatures. This font has a smooth ballpoint pen texture. It has a lowercase start and end ligature! This font is PUA coded which means you can easily access all the glyphs full of signatures! It also features many special features including glyphs and alternate ligatures. font designs made for various vector designs, printing such as digital wedding blogs, online shops, social media, while printing can be used in the field of clothing products, accessories, bags, pins, logos, business cards, watermarks and many others... so it can make your product look cute and attractive, and also Multilingual support!!! If you have any other questions, feel free to drop me a message :) happy designing :), Mu Fazzal

Many times, when a new creative process is starting, it is triggered by an everyday action or item. In this case, the looks of a lady’s watch inspired Michael Herold to create his new typeface LUX. The sight of the chronograph sparked associations of the 1950s in Mr. Herold: While this decade was predominantly dominated by brush and feather scripts, there was also a bloom of strict and modern architecture. This special mix of strength and retro style is exactly what Michael Herold is trying to capture in his LUX. The result is a typeface which is perfectly suitable for use on book covers, posters and claims – thanks to its striking impression. The name LUX, Latin for light, is inspired by the high bright-dark contrast within the individual characters. Oft sind es alltägliche Gegenstände, die das Bestreben eines neuen kreativen Prozesses auslösen. So entspringt auch die Inspiration zur Erschaffung der LUX von Michael Herold dem Anblick einer Damenuhr. Der Chronograph löste bei Herrn Herold Assoziationen zu den 1950er Jahren aus: Während diese Zeit hauptsächlich von Schreibschriften aus Federn und Pinseln beherrscht wurde, nahm auch die streng und modern anmutende Architektur starken Einfluss auf die Epoche. Diese Mischung aus Strenge und 50er Jahre Retro-Stil soll in der LUX zum Ausdruck kommen. Das Ergebnis ist eine Schrift, die sich mit ihrer plakativen Wirkung perfekt für Buchumschläge, Poster und Claims eignet. Namensgebend war der starke hell-dunkel Kontrast innerhalb der Schrift – festgehalten in dem lateinischen Wort für Licht.