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  1. KG Build A Game by Kimberly Geswein, $5.00
    Build your own board game! This unique font contains lots of bits and pieces to put together your very own custom board game. Print the backgrounds large on cardstock and use the blank die outline to createa custom die! This is a great creativity builder for kids – let them create their own game with their own rules! Alisha Peare of The Bubbly Blonde has come up with a great free synonym/antonym game to showcase some of the ways you can use this font. Download her excellent game for free here: http://www.teacherspayteachers.com/Product/Lost-Leprechaun-AntonymSynonym-Game-Board-FREEBIE
  2. Duck Footprint by AaAAaAlena, $10.00
    This font looks like a natural gel pen handwriting. It supports both uppercase and lowercase Cyrillic and Latin alphabets, numeral, punctuation, symbols, currencies. The story of creating is short: I made a font that would support the concept of the website. And then it seemed to me that this font could have more uses, so I decided to share it. You can use it for any creative project, I’m not going to list examples not to limit you. I am sure that with this font you will convey the vibe you want. Just use imagination, and your masterpiece will look perfect)
  3. Martini at Joe's by steve mehallo, $19.56
    Googie Architecture, also known as "Midcentury Coffee Shop Modern," was born in California during the Atomic Age. Martini at Joe's is based on lettering from several historic Googie sources - many of which no longer exist. The futuristic Martini at Joe's collection was named for Northern California's famous Italian-themed "Joe's" restaurants, some of which are still serving up large portions of charbroiled beef steak, canned buttered veggies and pretty decent martinis. Martini at Joe's contains many fabulous typographic extras – and is available in single font packages or as a 15 font interchangeable Megaset (with "italic-esque" obliques and "retro obliques"). Martini at Joe's is perfect for use as commercial signage, on the menu for your coffee shop, supper club, tiki bar, fish grotto, smorgy, space port or destination casino. It also holds its own in any vintage store, on greeting cards, t-shirts, hi-brow gallery announcements, product skins, your 'zine masthead, on the faceplate of your futuristic microwave oven, tv dinner packaging, at millionaire's conferences or even embellishing the fuselage of your latest jet airline venture. Martini at Joe's: there's no better way to say, "Hold the olive, I'm having a moment."
  4. Baby Stingrays by Gassstype, $27.00
    Introducing our latest display typeface called Baby Stingrays - Strong Bold All Caps Font Display Vintage Serif with can make your logotype become more interesting. Font is 2 Style Best Vintage font and multilingual support. inspired by the decorative arts and architecture movement Baby Stingrays fonts is perfect for your project and allows you to create designs, headlines, posters, logos, badges and many more that are beautiful.
  5. Kramps by Mvmet, $16.00
    Kramps is a very cool horror display font. It will be perfect for your horror and Halloween-themed needs! You can use it for anything ranging from t-shirts and clothing, to your scary book designs, Halloween party needs, greeting cards, stickers, posters, banners, or anything that needs a horror touch. Try it to create fabulous designs and feel the horror and Halloween vibes with it!
  6. Reloaded by Almarkha Type, $25.00
    Reloaded - Military Serif Font, first conceptualize was inspired by the classic vintage military stencil design . I wanted a typeface that could be a solid base for any military inspired project Reloaded Fonts can be used for wallpaper, pattern fills, web page background, surface textures. Perfect for making army posters , scrapbooking,invitation cards, stationary, gift wrap, packaging, buttons, pendants, holiday gifts, print on fabrics and so much more.
  7. Running Hipster by Hanoded, $15.00
    Running Hipster is a tall, thin and all caps font with a funny name. The upper and lower case letters differ and can be mixed. You don’t necessarily have to use it to market your free range sheep woolen jumpers or organic button squash and soy based sour cream soup, feel free to use it for just about anything. Comes with a vintage amount of diacritics.
  8. White Hiltony by Nathatype, $29.00
    Your selected font type has a big influence on your customers’ perceptions on your designs. It can even beautify or destroy them. With White Hiltony, worry no more about a perfect font for your designs as it is a lovely display sans serif font applicable for elegant, stylish designs. This font has no serif making it look more modern and simple. Furthermore, White Hiltony has regular structures to make it legible enabling you to freely use the font due to its great legibility. Enjoy the features available here. Features: Alternates Ligatures Multilingual Supports PUA Encoded Numerals and Punctuations White Hiltony fits best for various design projects, such as brandings, posters, banners, logos, magazine covers, quotes, headings, printed products, greeting cards, merchandise, social media, etc. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.
  9. PF Adamant Sans Pro by Parachute, $45.00
    Adamant Sans on Behance. Adamant Sans: Specimen Manual PDF. Adamant Sans is a contemporary and very functional typeface. It stands out from the crowd with its uniquely designed rounded corners and beautiful italics. This carefully designed family consists of 18 fonts, including true italics. Its extreme weights, such as hairline and black are ideal for setting big and powerful headlines, while intermediate weights work very well in long texts at small point sizes. Weights are finely balanced so that they can be easily combined, depending on the type of paper and other conditions. Thanks to its proportions, high x-height and wide apertures, this typeface is very legible and suitable for setting books, magazines, newspapers, but is also valuable for use in large sizes, as well as for complex corporate projects. It supports advanced typographic features such as small caps, lining and oldstyle figures in proportional and tabular widths, fractions, ligatures, etc., and provides simultaneous support for Latin and Cyrillic as well as kerning for these languages. Adamant Sans is the ideal companion of the Adamant serif version.
  10. Loominaire by IbraCreative, $37.00
    Introducing Loominaire - A Modern Futuristic Font! Step into the future with Loominaire, a captivating and cutting-edge font that embodies the essence of modernity and innovation. Designed to make your designs stand out and leave a lasting impression, Loominaire brings a touch of sleek sophistication to your creative projects. With its clean lines and geometric precision, Loominaire exudes an aura of futuristic elegance. Each letter is meticulously crafted to create a harmonious balance between contemporary aesthetics and legibility, ensuring that your message is conveyed with clarity and style. This font is perfect for those seeking to add a touch of modernity to their branding, advertisements, websites, posters, and more. Captivate your audience with Loominaire's versatility, whether you're creating a high-tech logo, a sci-fi movie poster, or a forward-thinking website interface. Loominaire unleashes your creative potential with its extensive character set, including uppercase and lowercase letters, numerals, punctuation marks, and a variety of special symbols. Its versatility extends beyond the confines of traditional design, allowing you to explore endless possibilities and push the boundaries of visual communication. Embrace the future of typography with Loominaire - a font that bridges the gap between contemporary design and futuristic aesthetics. Let your creativity soar and watch as your designs come to life with a touch of modern elegance. Unlock the power of Loominaire today and revolutionize your creative projects with this extraordinary modern futuristic font.
  11. Ducky - Unknown license
  12. Hippie Mojo by Mysterylab, $18.00
    Set the wayback machine for about 1967. Smell the patchouli? Now you can inject just the right dose of swirly-licious mojo into your retro design with this original vintage-styled sixties font. But as with many psychedelic hippie lettering designs, the history reaches back even further; it owes a designer's debt of gratitude to the designs of the Art Nouveau era as well. This is predominantly a uni-case alphabet, but also features a few alternative characters in the lower case – at the full height of the capitals. With an extensive character set and multilingual glyphs, you can use Hippie Mojo to say "Groovy baby" in many languages. Evoke the carefree and tripped-out vibe of the psychedelic era with Hippie Mojo; it's pure retro fun!
  13. Stonechips by FadeLine Studio, $10.00
    Stonechips is a new Display Font with a bold and unique style. This font is carefully made to maintain the balance of each letter, so that creating a bold and strong style in this font. And very easy and convenient to use! With a style like this, this font will be suitable in use for logo's, branding projects, homeware designs, product packaging, mugs, quotes, posters, shopping bags, logo's, t-shirts, book covers, name card, invitation cards, greeting cards, and all your other lovely projects.
  14. Park Avenue by URW Type Foundry, $35.99
    Park Avenue Park Avenue was designed by R.E. Smith in 1933 for American Type Founders. Park Avenue is an elegant and light script with freely drawn capitals. Park Avenues pen-drawn quality is particularly evident in the lowercase. The ascenders and descenders of this script font are long; the ascenders are bent-over at the top. Park Avenue has a small 'x' height with tall ascenders, giving the face a refined, elegant appearance. The full elegance and lightness of Park Avenue are only apparent when combining upper and lowercase. It would be worthwhile trying this script in display sizes, for personal messages, invitations, business cards and greetings cards.
  15. BORCHA by Top Type, $9.00
    Hello there.. I introduce to you a new work by the name of BORCHA. This font has an attractive style as well as elegant. In addition, this font is also equipped with several ligature features, stylistic alternate and stylistic set so that it can be the best work in each of your work. This font can be used to create letters, advertisements, logos, banners, web, and everything else. Thank you, glad to be able to contribute to your best work.
  16. Herkings by Sarid Ezra, $17.00
    Herkings is a serif based font with unique lowercase & uppercase that will make your design looks minimalist yet modern. You can use this font for any purpose, especially for logotype. This font also suitable for branding. You can mix and match the uppercase and lowercase to make your logo more unique and stand-out. This font also support multi language!
  17. Hisquins by Sarid Ezra, $17.00
    Hisquins is a serif based font with unique lowercase & uppercase that will make your design looks minimalist yet modern. You can use this font for any purpose, especially for logotype. This font also suitable for branding. You can mix and match the uppercase and lowercase to make your logo more unique and stand-out. This font also support multi language!
  18. ITC Ancestor by ITC, $29.99
    Canadian Serge Pichii was inspired by decorative lettering produced during the early 1920s by Jan Tschichold to create Ironwork. Similarly, his ITC Ancestor family was influenced by early work, but in this case, much earlier work: the characters carved by native British Columbian people on solid rock. He worked with anthropologists and linguists to produce a series of books dedicated to the history and culture of the people.
  19. Regatino by Kulokale, $17.00
    Regatino is an geometric display sans font, and with a style that is very different from the others. This font comes in Regular and Oblique Version. Regatino is well-suited for posters, social media, headlines, magazine titles, clothing, large print formats - and wherever you want to be seen. Inspired by the style of design that is currently popular, and this is the answer to all the needs of every idea that you will pour in this modern era. We highly recommend using a program that supports OpenType features and Glyphs panels such as Adobe Illustrator, Adobe Photoshop CC, Adobe InDesign, or CorelDraw, so you can see and access all Glyph variations. This font is encoded with Unicode PUA, which allows full access to all additional characters without having special design software. Mac users can use Font Book, and Windows users can use Character Map to view and copy one of the extra characters to paste into your favorite text editor / application. Thank You.
  20. FM Bebel by FontMeister, $29.95
    Bebel is a straight forward font. A modern geometric typeface influenced by architectural reproduction drawings such as blueprints and dyelines. It's medium weight makes it very legible, even in small sizes. You can use this font to create posters, greeting cards, scrapbooks, CD labels, T-shirts, coffee mugs, digital videos websites and banners.
  21. Chica Maravilla by Artisan Studio, $16.00
    Chica Maravilla is a work that is purely a result of handwriting, and has a natural characteristic. This is perfect for invitations, signatures, blogs, social media, business cards, product brands. OpenType features can be accessed by using OpenType smart programs such as Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Corel Draw and Microsoft Office.
  22. Machinas Typeface by Gian Studio, $16.00
    The Machines Typeface is a retro and classic typeface inspired by the 70s - 90s designs with more unique explored styles like swosh and alternate characters. This font is made from a manual sketch with many many scratches then finished with the font. there are 493 glyphs, so many options that you can use for your projects, Make your designs project with this font and extras illustration to give more superb. This font is also suitable to design like logos, stickers, tees design, banners, posters, sign, display design, packaging, and more superb designs! Enjoy our product and feel free to contact us for support! Features : Full set of Upper & Lowercase Character Number & Punctuation Swosh Alternate Extras Illustration Multilingual Language PUA encoded Opentype Features Thank You for your purchase!
  23. Divina Proportione by Intellecta Design, $29.00
    Divina Proportione is based from the original studies from Luca Pacioli. Luca Pacioli was born in 1446 or 1447 in Sansepolcro (Tuscany) where he received an abbaco education. Luca Pacioli was born in 1446 or 1447 in Sansepolcro (Tuscany) where he received an abbaco education. [This was education in the vernacular (i.e. the local tongue) rather than Latin and focused on the knowledge required of merchants.] He moved to Venice around 1464 where he continued his own education while working as a tutor to the three sons of a merchant. It was during this period that he wrote his first book -- a treatise on arithmetic for the three boys he was tutoring. Between 1472 and 1475, he became a Franciscan friar. In 1475, he started teaching in Perugia and wrote a comprehensive abbaco textbook in the vernacular for his students during 1477 and 1478. It is thought that he then started teaching university mathematics (rather than abbaco) and he did so in a number of Italian universities, including Perugia, holding the first chair in mathematics in two of them. He also continued to work as a private abbaco tutor of mathematics and was, in fact, instructed to stop teaching at this level in Sansepolcro in 1491. In 1494, his first book to be printed, Summa de arithmetica, geometria, proportioni et proportionalita, was published in Venice. In 1497, he accepted an invitation from Lodovico Sforza ("Il Moro") to work in Milan. There he met, collaborated with, lived with, and taught mathematics to Leonardo da Vinci. In 1499, Pacioli and Leonardo were forced to flee Milan when Louis XII of France seized the city and drove their patron out. Their paths appear to have finally separated around 1506. Pacioli died aged 70 in 1517, most likely in Sansepolcro where it is thought he had spent much of his final years. De divina proportione (written in Milan in 1496–98, published in Venice in 1509). Two versions of the original manuscript are extant, one in the Biblioteca Ambrosiana in Milan, the other in the Bibliothèque Publique et Universitaire in Geneva. The subject was mathematical and artistic proportion, especially the mathematics of the golden ratio and its application in architecture. Leonardo da Vinci drew the illustrations of the regular solids in De divina proportione while he lived with and took mathematics lessons from Pacioli. Leonardo's drawings are probably the first illustrations of skeletonic solids, an easy distinction between front and back. The work also discusses the use of perspective by painters such as Piero della Francesca, Melozzo da Forlì, and Marco Palmezzano. As a side note, the "M" logo used by the Metropolitan Museum of Art in New York City is taken from De divina proportione. “ The Ancients, having taken into consideration the rigorous construction of the human body, elaborated all their works, as especially their holy temples, according to these proportions; for they found here the two principal figures without which no project is possible: the perfection of the circle, the principle of all regular bodies, and the equilateral square. ” —De divina proportione
  24. Overland Brush by Gatype, $10.00
    Overland Brush is a beautiful uppercase display brush font, designed with a modern vibe. The Overland Brush is best suited for any design project, such as posters, banners, logos, book covers, album covers, quotes, invitations, greeting cards, business cards, titles, print products, merchandise, social media, etc. Find out more ways to use this font by previewing the font. Thank you and happy designing
  25. Broline Script by Tebaltipis Studio, $15.00
    Introducing, Broline Bold Script is a typeface with personality. You can use it as a logo, badge, insignia, packaging, headline, poster, etc The alternative characters in this font were divided into several OpenType features such as Stylistic Alternates, Stylistic Sets, and Ligature. The OpenType features can be accessed by using OpenType program such as Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. Thank you!
  26. Acceptable JNL by Jeff Levine, $29.00
    Acceptable JNL is a typeface modeled from hand lettering on a piece of 1940s sheet music, and has a distinctly casual, yet Art Deco flair. It's name can also be mischievous, for when you're asked "which font should I use for the job" you can answer "the Acceptable font". This may well start a dialogue reminiscent of Abbott and Costello's "Who's On First?"
  27. Barinde Brush by Tebaltipis Studio, $12.00
    Barinde Brush is a typeface with personality. You can use it as a logo, badge, insignia, packaging, headline, poster, etc The alternative characters in this font were divided into several OpenType features such as Stylistic Alternates, Stylistic Sets, and Ligature. The OpenType features can be accessed by using OpenType program such as Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. Thank you!.
  28. Redters Brush by Tebaltipis Studio, $12.00
    Redters Brush is a typeface with personality. You can use it as a logo, badge, insignia, packaging, headline, poster, etc The alternative characters in this font were divided into several OpenType features such as Stylistic Alternates, Stylistic Sets, and Ligature. The OpenType features can be accessed by using OpenType program such as Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. Thank you!
  29. Bhuron by Twinletter, $15.00
    Introducing the Bhuron Blackletter Font. fonts that can give you the option to mix and match for a unique and attractive look. This font can be used in a variety of projects to create a vintage and elegant style. Use it to enhance visual projects, titles, or banners, packaging with a bold classic look that exudes style, elegance, and strong personality.
  30. Braylend Script by Tebaltipis Studio, $15.00
    TebTipsudio, Braylend is a script typeface with personality. You can use it as a logo, badge, insignia, packaging, headline, poster, etc The alternative characters in this font were divided into several OpenType features such as Stylistic Alternates, Stylistic Sets, and Ligature. The OpenType features can be accessed by using OpenType program such as Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.
  31. Hand Real by Alit Design, $15.00
    Hand Real This font is inspired by the signature that makes writing cool and unique. The limp and natural monoline script style is perfect for a young, bold and cool design. Hand Real font is perfect for designs with a girly, love and relaxed concept. Very well applied to wedding invitation card designs, logotypes, business card designs and so on.
  32. Lafisken Signature by Tebaltipis Studio, $12.00
    Lafisken Signature is a typeface with personality. You can use it as a logo, badge, insignia, packaging, headline, poster, etc The alternative characters in this font were divided into several OpenType features such as Stylistic Alternates, Stylistic Sets, and Ligature. The OpenType features can be accessed by using OpenType program such as Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. Thank you!
  33. Designers Gothic by Jonahfonts, $30.00
    Occasionally a designer needs the combination of caps and lower case glyphs for a particular purpose, visually or otherwise. Designer’s Gothic was designed with the Caps equal to the x height.
  34. Brotherside Signature by Figuree Studio, $18.00
    The Brotherside is a signature decorative font with which you can achieve a handwritten-type lettering feeling. This signature style is perfect for your modern graphic design needs. This font has a really nice flow so you use it in a large text if you want to give them a touch of personality. It can be used on social media content, for branding or packaging. The Brotherside is the ideal typeface for organic products branding and packaging. Additionally, you can use this for adding romantic vibes for wedding invitation designs. Especially if you are looking for a font for Instagram quote posts or any other social media content, this typeface is for you! With your purchase you get: Uppercase and Lowercase Numbers and Punctuation Marks Ligature PUA Encoded open Support for MAC or PC Simple installation for Adobe Illustrator, Corel Draw, Photoshop, or Procreate (New Updated) Support Multilanguage I hope you make something cool with it. If you have any questions don't hesitate to ask! Stay Classy! Fadhil - Figuree Studio
  35. Kachelofen by Proportional Lime, $9.99
    Konrad Kachelhofen was a printer in the city of Leipzig beginning around 1483. He printed many works by contemporary authors and also many of the classics. He acquired an unusually large amount of typefaces for his shop, a place that included a wine bar and book store. This particular face is based on the Typ.8:170G GfT101 Gesamtkatalog der Wiegendrucke. He probably died in 1529 after passing his business on to his son-in-law Melchior Lotter.
  36. Bertram by ITC, $29.00
    Bertram Plain is the perfect font for setting titles in comic strips and similar designs. UK designer Martin Wait created this font 1991, after he was inspired by the casual style of circus graphics. In fact, this jolly and lighthearted font was even named after one circus in particular: the Bertram Mills Circus. Bertram Plain is an all-caps font, with capital letters placed on both the upper and lowercase keyboard strokes. Additionally, Bertram Plain letters sport a 3D-like drop shadow, a distinctive feature when comparing this to many other display fonts.
  37. Qarmilla by MonoLIne Calligraphy, $23.00
    Qarmilla Font is interesting because the typeface is pleasing to the eye, clean, feminine, sensual, glamorous, simple and very easy to read, because there are many fancy letter connections. I also offer a number of decent stylistic alternatives for multiple letters. Classic styles are very suitable to be applied in various formal forms such as invitations, labels, restaurant menus, logos, fashion, make up, stationery, novels, magazines, books, greeting / wedding cards, packaging, labels or all kinds of advertising purposes . . . Qarmilla has alternative characters, including support for multiple languages. With OpenType features with an alternative style and elegant binding. The OpenType feature does not work automatically, but you can access it manually and for the best results required for your creativity in combining these Glyph / Character variations. Font Features : I heavily use programs that support OpenType features and the Glyphs panel such as Adobe Illustrator, Adobe Photoshop CC, Adobe InDesign, or CorelDraw, so that you can view and access all the variations of the Glyph.
  38. Bembo MT by Monotype, $45.99
    The origins of Bembo go back to one of the most famous printers of the Italian Renaissance, Aldus Manutius. In 1496, he used a new roman typeface to print the book de Aetna, a travelogue by the popular writer Pietro Bembo. This type was designed by Francesco Griffo, a prolific punchcutter who was one of the first to depart from the heavier pen-drawn look of humanist calligraphy to develop the more stylized look we associate with roman types today. In 1929, Stanley Morison and the design staff at the Monotype Corporation used Griffo's roman as the model for a revival type design named Bembo. They made a number of changes to the fifteenth-century letters to make the font more adaptable to machine composition. The italic is based on letters cut by the Renaissance scribe Giovanni Tagliente. Because of their quiet presence and graceful stability, the lighter weights of Bembo are popular for book typography. The heavier weights impart a look of conservative dependability to advertising and packaging projects. With 31 weights, including small caps, Old style figures, expert characters, and an alternate cap R, Bembo makes an excellent all-purpose font family.
  39. Bembo Infant by Monotype, $45.99
    The origins of Bembo go back to one of the most famous printers of the Italian Renaissance, Aldus Manutius. In 1496, he used a new roman typeface to print the book de Aetna, a travelogue by the popular writer Pietro Bembo. This type was designed by Francesco Griffo, a prolific punchcutter who was one of the first to depart from the heavier pen-drawn look of humanist calligraphy to develop the more stylized look we associate with roman types today. In 1929, Stanley Morison and the design staff at the Monotype Corporation used Griffo's roman as the model for a revival type design named Bembo. They made a number of changes to the fifteenth-century letters to make the font more adaptable to machine composition. The italic is based on letters cut by the Renaissance scribe Giovanni Tagliente. Because of their quiet presence and graceful stability, the lighter weights of Bembo are popular for book typography. The heavier weights impart a look of conservative dependability to advertising and packaging projects. With 31 weights, including small caps, Old style figures, expert characters, and an alternate cap R, Bembo makes an excellent all-purpose font family.
  40. Oceanwide Pro by California Type Foundry, $47.00
    A font perfect for not just one, but many projects! Introducing Oceanwide Pro, a sans that loves to be used in just about any situation! Designed with ultra clean lines and versatility in mind, Oceanwide wants to be your new favorite sans! Oceanwide’s ultra clean letters work anywhere you want to communicate orderliness and competence, and designed to build trust and rapport with your audience. Its wide proportions make it ideal for display and logo use. Oceanwide especially shines for white/bright letters on black/dark backgrounds! That’s because the inside shapes are nearly perfect circles in many weights. Here's a quick video tour of Oceanwide Pro by Dave Lawrence, including all the great things Oceanwide can be used for! We've tested Oceanwide for these industries, with stunning results!: Tech Arts Fashion & Style Business & Branding Corporations Logistics Architecture Food and many more... Oceanwide can be used for: Headers Subheadlines Logos Even body text, if tracked. Print & Screen The styles it can take are also many. It's great for: Modern/minimalist design Flat design Cut out design User Interface (UI) Technical designs In combination with text effects, even for grunge and other situations. And many others... DESIGN FEATURES Simplicity Tall x-height Hand-sloped obliques (italics) Narrow spacing Semi-wide proportions Expert kerning Well proportioned, usable lights & extra lights Large caps Great ALL CAPS MODE Uppercase punctuation Uppercase spacing with California Type Foundry’s Smart Tracking™ Advanced fraction support Proportional lining figures Thick joins Smooth curves Sturdy—great for textures and effects Variable font available Latin Pro character set for Central European languages. That's the writing for over 782 languages and transliterations worldwide! DESIGN STORY—THE FORGOTTEN SANS by Dave Lawrence, Lead Designer, California Type Foundry Adrian Frutiger was the 20th century master of sans, but I didn't realize he had made—not one—but TWO geometric sans! It wasn't until I had purchased the book “Adrian Frutiger: Typefaces”. I had hoped to someday meet Adrian Frutiger, but he passed away that very same year. Here is the story of Frutiger's forgotten sans. Back in 1968, Frutiger was approached by Pentagram to make a design for British Petroleum. They wanted a "new version of Futura". However, they wanted him to make a couple adjustments. First, they felt that Futura was "too fiddly." By this, they meant that it narrowed too much at the joins. (Joins are for example where the round and straight parts of the 'd' meet.) This is something that is necessary for small print text (to prevent ink clogging), but is not necessary at large sizes. Second, they wanted it to be entirely geometric, using the circular shape with minimal optical corrections. Unfortunately this font was not even used very consistently in the BP brand. A haphazard mix of Futura and Frutiger's BP font ensued. It was then replaced by another font design very soon after. My design is different in several ways. First, the commas and quotes are a more modern style. I tried his original commas, but these just didn’t work to 21st century eyes. Second, in his drawings, Frutiger went for a more standard u with a downstroke on the right. However, Oceanwide has a simpler u. Third, I made more optical adjustments. At the direction of his employer, Frutiger reluctantly put no font optical corrections into the letters. So I think my optical adjustments are similar to what Frutiger would have wanted. Fourth, I extended the weight into the light and extra light ranges. Fifth, the rest of the font I created according to the principles of Adrian Frutiger, but with no sources for inspiration. Here is Frutiger’s design philosophy, in his own words: “If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.” The words about the spoon were the ones I kept in my mind as I tried to make the curves ultra smooth, and the shapes ultra simple. Hopefully this font is a worthy successor to the font that inspired it. Released on the 93rd birthday of Adrian Frutiger, to celebrate the life and achievements of this amazing designer. ——————— Simplicity. Versatility. Oceanwide.
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