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  1. Mugi by Khoir, $15.00
    Not the usual bold serif, this is a bold serif that is unique, attractive and worth trying to apply to various backgrounds of your work, whether in branding, posters, logos, quotes, films, packaging and others. This serif has a magical curved shape that can be seen when you look at it, guaranteed to attract attention. Mugi Uppercase Lowercase 75+ Language So what are you waiting for? immediately purchase this font, feel free to comment, or send me my PM or email at khoirtypework@gmail.com Thank you for seeing
  2. Palmbell by Letterhend, $13.00
    Palmbell is a pair of fonts that bring a classy yet casual feel at the same time. The classic sans combined with the natural hand-writing script are the perfect match for you who needs a typeface for headlines, logotype, apparel, invitations, branding, packaging, advertising, and more. This typeface is comes in uppercase, lowercase, punctuation, symbols, numerals, stylistic set alternate, ligatures, etc also support multilingual. We hope you enjoy the font, please feel free to comment if you have any thoughts or feedback. Or simply send me a PM or email me at letterhend@gmail.com
  3. Debar by Prominent and Affluent, $30.00
    Inspired by newspaper headlines, this sleek and sophisticated font turns heads with its bold strokes and clean lines that exude professionalism. Debar is perfect for any project where you need a timeless design that's innovative at the same time. It comes in two styles: regular and oblique, making it highly flexible to use across various themes. With Debar at your fingertips, there are no limits to what you can achieve. Whether creating stunning logos or crafting captivating marketing materials, this versatile font will elevate every project to new heights of excellence.
  4. Toonerville NF by Nick's Fonts, $10.00
    The original sheet music for Ted (Is Everybody Happy?) Lewis’ signature tune, When My Baby Smiles at Me, inspired this whimsical wonder. The sheet music was discovered in the Library of Congress American Memory Collection, an incredible online resource. The typeface gets its name from a slightly loony early 1900s comic strip by Fontaine Fox. This new and improved version has beefed-up outlines, so it renders well even at smaller sizes. Both versions contain the complete Unicode 1252 (Latin) and Unicode 1250 (Central European) character sets, with localization for Romanian and Moldovan.
  5. Stellator JNL by Jeff Levine, $29.00
    The future is now with Stellator JNL! With all the clean lines and styling one would expect of a futuristic or space age font, your design projects will have a simple, yet effective type design that conveys modern technology and interplanetary travel.
  6. Lindore by Irina Vascovet, $16.00
    Lindore is a handwritten pointed pen calligraphy script that has a fun and whimsical personality. Perfect for posters, wedding invitations, and all of your favorite quotes! We would love to see how you use the font! Use #lindorefont to tag us on Instagram!
  7. De Rotterdam by Roland Hüse Design, $20.00
    This font is a clean, modern sans serif bold. Named after “De Rotterdam”* this huge and super cool building (read the story below). Great for headlines, Posters, Flyers but also well legible at small size in large texts. Contains All European language accents and characters. --- The Story --- *This complex is located in the Kop Van Zuid district of Rotterdam, on Wilhelminapier. I was lucky to see this building from the beginning (2009) growing up (2013) That time when I was working and living here. I was always amazed by the design and how huge it is every time I took a look at it while driving or walking on the Erasmus Bridge. When I was going to work or just hiking around the city. It has a special meaning and message for me: I started creating fonts in my free time in 2010 when I came to this city to work. I was factory worker, dishwasher etc. I grew together with this amazing construction from brick to brick, step by step. By the time its construction finished, I was able to quit my day job and become a full time freelance designer.
  8. Linotype Notec by Linotype, $29.99
    Franciszek Otto of Poland designed Linotype Notec in 1999. Linotype Notec is a low-tech" (or even "no tech!") typeface. By embracing handwriting's spontaneity, it has gotten as far away from technology as it can. Classified as an "inky"-style script face, for lack of a better term, Linotype Notec's informal design seems immediately artful and full of expression. Its irregularity and unexpectedness enlivens any composition, similar to how jazz or modern dance animate a room. Quite full of "ink," Linotype Notec's "strokes" are written in a sort of short-note-handwriting-style, which a slow-writing, thoughtful humanist might theoretically scribble to himself late at night. Yet Linotype Notec's character still maintains a jolt of energy; try Linotype Notec in small applications, in any size from 12-point on up."
  9. Jet by Brownfox, $39.99
    Jet is an assertive italic sans that anticipates the return of the simpler, optimistic times when progress was considered positive and forward seemed to be the only way to go. It may have felt right at home in the mid-1970s, the time of Sc-Fi, synthetics and disco, yet it unmistakably belongs to the present. Its dynamic sturdy forms and angular tapering of some horizontal forms convey movement and edgy impatience for change, with a few re-imagined details, like the reversed slant on top of the lowercase t and the atypical round counter of the lowercase a, showing a new hope for the bygone optimism. Available in five weights in Latin and Cyrillic, supporting many languages, with stylistic alternates and two sets of figures. Designed by Gayaneh Bagdasaryan and Vyacheslav Kirilenko, 2020
  10. PAG October by Prop-a-ganda, $19.99
    Prop-a-ganda offers retro-flavored fonts inspired by lettering on retro propaganda posters, retro advertising posters, retro packages all the world over. This is perfect font for your retrospective project. PAG October, there is a extremely strong transition of line wight, it is eye-catching and unique. This is a retrospective font with friendly and cute look which works well for your posters, packages, and logos.
  11. Journal Sans by ParaType, $30.00
    The typeface was designed at the Polygraphmash type design bureau in 1940-56 (project headed by Anatoly Shchukin) based on Erbar-Grotesk typeface of Ludwig & Mayer company, 1929 by Jakob Erbar, and on Metro typeface of Mergenthaler Linotype, 1929 by William A. Dwiggins. A sans serif of geometric style. For use for text and display typography. In 2014 designer Olexa Volochay made some corrections in original digital data and extended character set. The family was rereleased in ParaType in 2014.
  12. P22 Basel Roman by P22 Type Foundry, $24.95
    In mid 2001, P22 was approached by a Daniel Garrison, a Classics scholar at Northwestern University about possibly digitizing a long lost "Garamond" typeface. This font was used by Johannes Herbst (a.k.a. Ioannes Oporinus) in 1543 to publish Andreas Vesalius' "On the Fabric of the Human Body" (De humani corporis fabrica) in Basel. The story of the development of this font takes a few twists and almost becomes forgotten itself over time.Forteen years later it is available to the public.
  13. Publica Sans Round by FaceType, $22.00
    Publica Sans Rounded is the rounded version of Publica Sans. A clean geometric typeface, equipped with a variety of OpenType features to give you all you need for great typography: Alternates, arrows, rare currency symbols, case sensitive forms, various sets of figures and discretionary ligatures. Publica Sans Rounded has two other sisters: Publica Play and Publica Slab Take a close look at our gallery (especially ‘OpenType Features 1–6’) to discover the versatility of Publica Sans. Alternates Give your typography a certain spin with the variety of alternate letters provided. Currency You need to set prices in exotic countries? No problem: Publica Sans gives you loads of rare currency symbols. Case Sensitive Forms Sometimes you write in all caps and there are some symbols (e.g. brackets) that need some extra treatment to make it look perfect – that’s what case sensitive forms are for. Figures Publica Sans provides 6 sets of figures, like lining, tabular, oldstyle, numerators ... Discretionary Ligatures Ligatures can make your logo or headline look spicy. So there are plenty of them.
  14. Ico Time by Setup, $19.95
    Ico Time is a set of 115 symbols depicting time, clocks, watches and rhythm. To name a few, there are alarm clocks, binary watch, moon phases, calendars, 7-segments digits, hourglasses, sun dial as well as infinity symbol. The style of Ico is inspired by the look of symbols used on the classic monochrome LCD displays. The symbols are monolinear with rounded corners, composed of a smallest possible number of elements. In addition, the rounded style is accompanied by a second style with sharp corners and more detailed drawing. All symbols of Ico share the same width, making the font compatible with the LCD typeface ION. Together, they are the perfect solution for LCD style typography. Ico Time is a part of a larger set. Have a look at the other available Ico fonts and don't forget to check back soon for even more additions.
  15. FF Berlage Burcht by FontFont, $58.99
    FF Berlage started as a research project about the typography of the prominent Dutch architect Hendrik Pieter Berlage (1856 1935). Donald Beekman based the design on a great number of sources, but mainly lettering found in two of Berlage s most quintessential buildings, the Amsterdam Commodities Exchange building (called Beurs van Berlage), and the ANDB building for the Amsterdam diamond cutters union (called De Burcht). Berlage is considered the father of modern architecture in The Netherlands due to his revolutionary theories on architecture and design, that would greatly influence many Dutch architect groups, like the Amsterdam School and De Stijl.
  16. FF Berlage Beurs by FontFont, $58.99
    FF Berlage started as a research project about the typography of the prominent Dutch architect Hendrik Pieter Berlage (1856 1935). Donald Beekman based the design on a great number of sources, but mainly lettering found in two of Berlage s most quintessential buildings, the Amsterdam Commodities Exchange building (called Beurs van Berlage), and the ANDB building for the Amsterdam diamond cutters union (called De Burcht). Berlage is considered the father of modern architecture in The Netherlands due to his revolutionary theories on architecture and design, that would greatly influence many Dutch architect groups, like the Amsterdam School and De Stijl.
  17. Garish by Sylvestre Studios, $10.00
    Garish was inspired by how trees curl and twist their roots into the ground. At how they stretch up desperate to scratch up into heaven.
  18. Mono Condensed by ParaType, $30.00
    The typeface was designed at ParaType (ParaGraph) in 1990 by Alexander Tarbeev based on Pragmatica typeface, 1989 by Vladimir Yefimov. A monospaced condensed sans serif.
  19. Bluenote Demi by Wiescher Design, $39.50
    Bluenote is a font based on Franklin Gothic condensed. In the 60s and 70s the record label Blue Note published all those classic jazz records of my youth. Someone at their arts department cut letters to ribbons and designed wonderful record covers with those fragmented glyphs. I recently had a look at my music collection and rediscovered these letters. Being a hard-working type designer I couldn't resist the challenge, here is the result from your dilligent designer Gert Wiescher
  20. Neo Tech by Monotype, $29.00
    Neo Sans began as an intriguing assignment from a branding agency. The agency’s client wanted an “ultra modern” type family that was "futuristic without being gimmicky or ephemeral.” When a bureaucratic decision cancelled the project, Monotype staff designer Sebastian Lester decided to finish the design on his own. “I was left with a sketchbook full of ideas,” he said, “and thought it would be a shame not to see what came of them.” Lester decided that the principal ingredient of an "ultra modern" typeface was simplicity of character structure: a carefully drawn, monoline form, open letter shapes and smooth, strong curves. By further amplifying these qualities, he crossed the line from modern to futuristic. Two highly functional and versatile typefaces emerged. These are Neo Sans and Neo Tech, designs Lester describes as "legible without being neutral, nuanced without being fussy, and expressive without being distracting." Both the Neo Sans and the more minimalist Neo Tech families are available in six weights, ranging from Light to Ultra, with companion italics. Neo Tech offers a suite of alternate characters.
  21. Orchid Key by Missy Meyer, $12.00
    I built the Orchid Key font family from the ground up with the idea that there would be several different styles; the Inline Spurs style was the first to be built, which let me then subtract the spurs, inline slices, or both to make the other styles. I've never made a font quite like this before, which shows in the time it took - it's been over 5 months since I started construction! Each style contains the same character set, with 700 total glyphs. Each has the usual basics: letters, numbers, and punctuation; plus over 300 extended Latin characters for language support, and almost 200 alternates for tons of variety! There's a swash alternate for every uppercase letter, at least 6 alternates for every single lowercase letter, and a set of 10 extra swashes and flourishes so you can customize! Whether you're looking for a western or country look, a retro look, or a modern hipster look for your project, check out Orchid Key!
  22. Ephemera Sickles by Ephemera Fonts, $35.00
    A debut from the most anticipated vintage digital typefoundry by Gilang Purnama and Ilham Herry, who stucked their mind, body and soul back into the first era of 18th century. They build this intense visual-time machine that no one capable before. Started by the visual branding of the Ephemera Fonts, they bring every letters of it to the another level of journey. They called it Ephemera Sickles. Ephemera Sickles is a ornamented letterhead style typeface-inspired by the era of victorian (1800-1900) and this style was commonly used by engrossers at the turn of the century to embellish official documents, such as diplomas and other certificates. Carefully crafted for every single letters with the soul of Sickels Lettering, Spencerian, and some research from the Penmanship Journal book. The style is named after Charles Sickels, who headed the art department of Electro-Light Engraving Co. in New York City during the early 20th century. There’s no doubt that such a very strong presence typeface like Ephemera Sickles will bring a powerful identity to your visual project. Will be a perfect joint for a logo, visual branding, poster, beer label, packaging, classic bar decor, vintage hotel, et cetera.
  23. Zaftig Pro by Typeco, $49.00
    Many current poster artists like to reference the graphic type styles that were popular in the ’60s and ’70s. Zaftig is a contemporary font that takes the geometric and blocky inspiration from that era but then steps off in a modern direction. At first glance, it may appear that the capitals of Zaftig all take up the same amount of space, but certain letters have been designed proportionally for a better flow. However, if the designer would prefer to stack the capital letters in even columns, like blocks, then one can use the Titling Alternates feature. In this feature the metrics of all the capital letters are the same, and certain letters have been designed narrower, allowing for seamless stacking. The space, bullet, asterisk have also been given the same monospaced metrics in this feature to make stacking easy. The Small Caps feature in Zaftig is designed so that the small cap glyphs are the same height as the lowercase. This allows the graphic designer not only the option of small caps, but also the ability to mix and match both kinds of letters to create a distinctive style. There are also alternate numerals in the Small Caps feature that match the height of the small caps. In Stylistic Alternates 1 you will find alternate designs for the Q, A, I, J, L, n, and u glyphs. Or you can find alternates in the Glyph Pallet of your favorite OpenType savvy application. Zaftig is more than it appears on the surface. This OpenType font contains over 1200 glyphs and language support. That makes it an international font which contains letters for most languages that use Latin, Central European, Cyrillic, and Greek scripts.
  24. Killer Garbage by PizzaDude.dk, $19.00
    Killer Garbage is a grunge version of my Spitzenklasse font. It's worn and torn real bad - but not more than the font is still legible even at very small sizes. I don't fancy grunge fonts that only has one or two versions of each letter available. The text usually gets very static and predictable, because the same letters are repeated again and again. That's why I have included 6 different versions of each letter in this font! And the great thing about this is that the letters automatically cycles as you type! Forget everything about repeating the same letters all the time!!!
  25. Along Sans Rounded by Brenners Template, $19.00
    Hi Designers. Everyone will try these soft and sweet typography at least once. All the angles and sharpness are transformed with soft and smooth. Each of these 18 styles has a unique personality and can be combined to showcase the designer's emotion more smoothly. Here is the advantage of being able to stay new without being bored. Of course, it can also be used in typography design for kids. And these soft styles include the following Ligatures. - La, Le, Lo, da, de, do, fi, fl, me, mo, mu, ne, no, nu, ta, te, th, to, tt
  26. Plaquette by FaceType, $24.00
    ‘Plaquette’ is a collection of retro typefaces ranging from victorian to bauhaus to the sixties. They are all equipped with a load of OpenType features such as alternates, catchwords, stylistics sets and others. Plaquette 3D A chromatic set of fonts including gradient and outline layers. Crisp and precise. Plaquette Lovecraft A vintage typeface with some sweet discretionary ligatures to make your typography exciting. Take a look at the many alternates. Plaquette Sittl A clean geometric style with many alternative letters, some inspired by Paul Renner’s original Futura. Plaquette Labels This set provides you with 220 different shapes ideal for logos, plates and… labels.
  27. Smiley by Dear Alison, $24.00
    Ever think that supermarkets are becoming less personal and more clinical and cold? What will cost you less than a trip to the supermarket and put a smile on your face? Smiley was inspired by the hand-brush lettered signage at country grocery stores. There's something about the feeling you get when you visit a small town and stroll on over to the corner market. Everyone is pleasant, courteous, and they all have a smile on their face. You can have that local small town grocery store charm for yourself when you buy Smiley today.
  28. Abi by Bohloul Arabic Type Design, $30.00
    For everyone wishing for a modern serif that’s as clear and readable as a sans in restrictive digital environments, meet ABI by Reza Bohloul. Sans serifs are commonly used on small screens to save space and carry a modern tone and Abi is the best one. Abi now provides a serif option for these restrictive digital environments. The screen has met its serif match. Abi was created from and for the digital world. Abi supports Arabic, Persian, Urdu and Kurdish languages.
  29. Boucherie by Laura Worthington, $30.00
    Finding fonts that work together to capture the aesthetic of an era is one of the biggest challenges designers face. Boucherie captures the lively essence of 19th-century French advertising typography with a collection of original designs. Use Boucherie to create typographic compositions that are at once fresh and familiar. Boucherie provides four distinct display fonts – plus ornaments, catchwords, and frames – that beautifully complement each other. See what’s included! http://bit.ly/2dqI1Ov *NOTE* Basic versions DO NOT include swashes, alternates or ornaments These fonts have been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/
  30. Monticello by Linotype, $40.99
    Linotype Monticello was designed by C.H. Griffith in 1946. Its design is based on James Ronaldsons Roman No.1 and Oxford Typefaces from American Type Founders and was revised by Matthew Carter while he was working at Linotype between 1965 -1981.
  31. LiebeRuth by LiebeFonts, $29.90
    LiebeRuth is your 100 percent hand-made organic type. She absolutely loves to be typeset in large *and* small sizes, because Legibility is her middle name. (Yes, we know it’s not a typical girl’s name.) She is friendly and polite, but she also has a few quirks. Her friends are impressed with how natural she manages to look every day. Her four weights ensure that Ruth has the right boldness for any context: birthday invitation, personal correspondence, photo album, or billboard ad. During the creation of this font, her designer ate plenty of healthy, organic foods. We think this is the reason why Ruth looks so fresh and lively. And of course Ruth has been designed with lots of Liebe (which is German for “love”—and she speaks many other languages, too). One more thing Ruth is marvelous at: showing off her curly-swirly swashed alternative letterforms that can be activated via OpenType. (Please make sure your software supports OpenType if you wish to use the advanced features.) Each style contains more than 560 gluten-free glyphs—now that is great value! If you like this font, you may want to look at LiebeRuth’s bolder sister LiebeDoni and our best-sellers LiebeErika and LiebeKlara. Or add in some LiebeOrnaments to prepare a curly-licious feast. By the way: LiebeRuth also gets along great with our wide range of illustrative fonts, including LiebeCook, LiebeFish, and LiebeTweet.
  32. LTC Goudy Initials by Lanston Type Co., $24.95
    LTC Goudy Initials has been a best-seller since it was reformatted to font format by P22 in 2005. We decided that while it works very well at medium sizes, when it was used extra large, the outlines were not as true to Frederic Goudy’s 1917 drawings as they could be. We decided to redraw from the ground up—and here we have the NEW LTC Goudy Initials! Meticulously redrawn by Miranda Roth, these ornaments referenced original proofs of large sizes of Cloister Initials. In our quest for artwork for this project, we even arranged a quickly sold out recasting of the 120 point size and have produced a limited edition letterpress print from this casting This new digital version features two additional layers to allow for quick colorizing of the central letter and/or the floriated background. Registered users of the previous version of LTC Goudy Initials may upgrade to the set at a discount.
  33. Deco Banner JNL by Jeff Levine, $29.00
    Deco Banner JNL is composed of reverse lettering on a black background with Art Deco end caps. To create a banner, first type the plus sign for the left end cap, then your text. To add a space between words, use the bar on the shift position of the backslash key then continue on. To add the right end cap, type the equal sign.
  34. Khimany by Twinletter, $17.00
    Welcoming you to the dynamic and distinctive world of typography! A genuinely distinctive serif display typeface is Khimany. Khimany is the ideal option if you're seeking a bold and distinctive look for your numerous visual design tasks. What sets Khimany apart from other people? has incredible characteristics. Khimany provides you with the versatility to create distinctive and varied letter designs by making ligatures and alternates readily available. This is your chance to give each of your projects a unique touch. Khimany offers various languages since we realize how crucial it is to communicate with a worldwide audience. Your message will reach a global audience in a powerful and clear way with Khimany. So, are you prepared to differentiate your designs? Khimany is prepared to support your success. Get this font right away and see how Khimany can turn any of your projects into unforgettable works of visual art.
  35. Linoscript by Linotype, $29.99
    Linoscript was designed in 1905 by Morris Fuller Benton and displays the strong stroke contrasts of broken letter and the flowing quality of handwriting fonts of the 17th and 18th centuries. The font suggests a school book typeface common at the turn of the 20th century. Linoscript is suited for middle length texts and headlines, while its capitals can also be used as initials mixed with other alphabets.
  36. Bertie by ITC, $29.99
    Bertie was designed by Alan Meeks in 1986, an ornamented typeface with a light and elegant look. Such typefaces were at their peak in the middle of the 19th century, when they were created for the advertisements of booming industries. The sophisticated Bertie is based on forms of the transitional period and is best used in headlines with point sizes of 18 or larger to highlight its unique details.
  37. Gambado by Shinntype, $39.00
    ‘Bounced’ is the technical (!) term for a higgledy-piggledy style of lettering in which characters are shaken up by a combination of rotation and vertical displacement from the presumed norm of upright stance on a baseline. Now, by utilizing pseudo-random contextuality in the OpenType format, Nick Shinn has created complex, default bouncing automatically through the agency of a font, rather than letter-by-letter manual adjustments at the layout level.
  38. Banana Moonpie by Letterhanna Studio, $19.00
    "Banana Moonpie" is a fresh and whimsical addition to the world of fonts. This unique sans serif handwritten font combines the casual charm of handwritten script with the clarity of a sans serif typeface, resulting in a delightful and versatile font that's as fun as its name suggests.
  39. Vianova Serif Pro by Elsner+Flake, $59.00
    The font superfamily Vianova contains each 12 weights of Sans and Slab and 8 weights of the Serif style. The design from Jürgen Adolph dates back into the 1990s, when he studied Communication Design with Werner Schneider as a professor at the Fachhochschule Stuttgart. Adolph started his carrier 1995 at Michael Conrad & Leo Burnett. He was responsible for trade marks as Adidas, BMW, Germanwings and Merz. He has been honored as a member of the Art Directors Club (ADC) with more than 100 awards. On February 26, 2014, Jürgen Adolph wrote the following: “I was already interested in typography, even when I could not yet read. Letterforms, for instance, above storefronts downtown, had an irresistible appeal for me. Therefore, it is probably not a coincidence that, after finishing high school, I began an apprenticeship with a provider of signage and neon-advertising in Saarbrücken, and – in the late 1980s – I placed highest in my field in my state. When I continued my studies in communications design in Wiesbaden, I was introduced to the highest standards in calligraphy and type design. “Typography begins with writing” my revered teacher, Professor Werner Schneider, taught me. Indefatigably, he supported me during the development of my typeface “Vianova” – which began as part of a studies program – and accompanied me on my journey even when its more austere letterforms did not necessarily conform to his own aesthetic ideals. The completely analogue development of the types – designed entirely with ink and opaque white on cardboard – covered several academic semesters. In order to find its appropriate form, writing with a flat nib was used. Once, when I showed some intermediate designs to Günter Gerhard Lange, who occasionally honored our school with a visit, he commented in his own inimitable manner: “Not bad what you are doing there. But if you want to make a living with this, you might as well order your coffin now.” At that time, I was concentrating mainly on the serif version. But things reached a different level of complexity when, during a meeting with Günther Flake which had been arranged by Professor Schneider, he suggested that I enlarge the offering with a sans and slab version of the typeface. So – a few more months went by, but at the same time, Elsner+Flake already began with the digitilization process. In order to avoid the fate predicted by Günter Gerhard Lange, I went into “servitude” in the advertising industry (Michael Conrad & Leo Burnett) and design field (Rempen& Partner, SchömanCorporate, Claus Koch) and worked for several years as the Creative Director at KW43 in Düsseldorf concerned with corporate design development and expansion (among others for A. Lange & Söhne, Deichmann, Germanwings, Langenscheidt, Montblanc.”
  40. Vianova Slab Pro by Elsner+Flake, $59.00
    The font superfamily Vianova contains each 12 weights of Sans and Slab and 8 weights of the Serif style. The design from Jürgen Adolph dates back into the 1990s, when he studied Communication Design with Werner Schneider as a professor at the Fachhochschule Stuttgart. Adolph started his carrier 1995 at Michael Conrad & Leo Burnett. He was responsible for trade marks as Adidas, BMW, Germanwings and Merz. He has been honored as a member of the Art Directors Club (ADC) with more than 100 awards. On February 26, 2014, Jürgen Adolph wrote the following: “I was already interested in typography, even when I could not yet read. Letterforms, for instance, above storefronts downtown, had an irresistible appeal for me. Therefore, it is probably not a coincidence that, after finishing high school, I began an apprenticeship with a provider of signage and neon-advertising in Saarbrücken, and – in the late 1980s – I placed highest in my field in my state. When I continued my studies in communications design in Wiesbaden, I was introduced to the highest standards in calligraphy and type design. “Typography begins with writing” my revered teacher, Professor Werner Schneider, taught me. Indefatigably, he supported me during the development of my typeface “Vianova” – which began as part of a studies program – and accompanied me on my journey even when its more austere letterforms did not necessarily conform to his own aesthetic ideals. The completely analogue development of the types – designed entirely with ink and opaque white on cardboard – covered several academic semesters. In order to find its appropriate form, writing with a flat nib was used. Once, when I showed some intermediate designs to Günter Gerhard Lange, who occasionally honored our school with a visit, he commented in his own inimitable manner: “Not bad what you are doing there. But if you want to make a living with this, you might as well order your coffin now.” At that time, I was concentrating mainly on the serif version. But things reached a different level of complexity when, during a meeting with Günther Flake which had been arranged by Professor Schneider, he suggested that I enlarge the offering with a sans and slab version of the typeface. So – a few more months went by, but at the same time, Elsner+Flake already began with the digitilization process. In order to avoid the fate predicted by Günter Gerhard Lange, I went into “servitude” in the advertising industry (Michael Conrad & Leo Burnett) and design field (Rempen& Partner, SchömanCorporate, Claus Koch) and worked for several years as the Creative Director at KW43 in Düsseldorf concerned with corporate design development and expansion (among others for A. Lange & Söhne, Deichmann, Germanwings, Langenscheidt, Montblanc.”
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