I wanted to capture a sense of California with this font - generous, warm, open, bold and sunny - all this imagery is captured in Santa Cruz. It is the quintessential California beach town like the world-famous Boardwalk with everything from the Giant Dipper roller coaster to cotton candy, corn dogs on a stick and chocolate-coated bananas. In fact, the Santa Cruz Boardwalk is the West Coast's last remaining seaside amusement park. It has miles of sandy beaches, giant redwood forests and great wineries. I know you will find many great applications to use SantaCruz, the font, whenever you have a need to extress a warm, sunny and generous spirit! SantaCruz is available in Opentype, PostScript and Truetype formats for both Mac and Windows.

Penitentiary Gothic is a digital recreation of the letters used on California state license plates, designed in order to make props for movies and television shows. The regular style is meant to be used on its own, but the other four styles are meant to be used one on top of another in different colors to create an embossed 3D effect. For best results, use the fill style in a dark color on top of a light colored background. Put the lolite style directly on top of the fill style in 10 - 30% of the background color. Put the hilite style directly on top of that in 10 - 30% of your fill color. Put the shadow style directly on top of that using your background color plus 50 - 80% black.

Googie Architecture, also known as "Midcentury Coffee Shop Modern," was born in California during the Atomic Age. Martini at Joe's is based on lettering from several historic Googie sources - many of which no longer exist. The futuristic Martini at Joe's collection was named for Northern California's famous Italian-themed "Joe's" restaurants, some of which are still serving up large portions of charbroiled beef steak, canned buttered veggies and pretty decent martinis. Martini at Joe's contains many fabulous typographic extras – and is available in single font packages or as a 15 font interchangeable Megaset (with "italic-esque" obliques and "retro obliques"). Martini at Joe's is perfect for use as commercial signage, on the menu for your coffee shop, supper club, tiki bar, fish grotto, smorgy, space port or destination casino. It also holds its own in any vintage store, on greeting cards, t-shirts, hi-brow gallery announcements, product skins, your 'zine masthead, on the faceplate of your futuristic microwave oven, tv dinner packaging, at millionaire's conferences or even embellishing the fuselage of your latest jet airline venture. Martini at Joe's: there's no better way to say, "Hold the olive, I'm having a moment."

Hollyweird is another original, funky work of California designer Jill Bell, a bold display script with intentionally shaky strokes and tightly curled flourishes. The capitals are ideal as initials and the lowercase is best used tightly set. Hollyweird is a good choice for any work requiring a casual chic appearance.

ITC Stranger is the work of California designer Jill Bell, a slashing, almost menacing calligraphic typeface in a narrow, upright style. In small sizes, the strokes themselves draw more attention than the letterforms. In larger sizes, the effect is a little rougher and more diffuse, as the bristled ends of some strokes become apparent.

Here is another attempt to create a font for invitation work unlike any already out in the world. In casting about for a name, I decided to call it Valerie after Valerie Hope, a mindreader of days long gone, who played California theatres in the 1930s and 1940s. And who, incidentally, was my mother.

Trencher JNL is based on hand-cut stencils spray-painted onto a vintage 1947 Cleveland Trencher acquired by the Marine Corps Mechanized Museum at Camp Pendleton, California. Restoration volunteer Brian Platzer supplied to Jeff Levine the images of the stencil markings - and they were quickly re-drawn and turned into a digital type face.

“Kamenica” - named after a beautiful small mountain river in Serbia - is a font family containing 3 weights: Light, Regular and Bold. The Kamenica river is only a few meters wide. Mostly shallow and cold, clear and green, it was the direct inspiration source for the creation of this condensed typeface. As our other typefaces, “Kamenica” also combines traditional shapes with modern forms, tall x-height and a collection of more than 300 glyphs. Comparing the river with the font, we could say that letters are the fishes that lives in the Kamenica river and that the font weights are the seasons in which this river shows most of its own character.

PARMA is a type-writer style face with the form and elegance of a Bodoni. Functional beauty was the aim of mating the two disparate ideas in one type, creating a utilitarian face with graceful features. We�re even converting the keys on our beloved old Olivetti portable to type in Parma Typowriter. And then we�re going to get a Lambretta scooter to go zipping around in and maybe one of those front opening Fiat cars for drives in the countryside. Hey, waiter! Where�s my order of Giambotti? And more Sangiovese for everyone!

Mechanized JNL is a solid interpretation of Jeff Levine's stencil font Trencher JNL. Both fonts were based on a photo of hand-cut stencils found on a 1940's trenching machine in the collection of the Marine Corps Mechanized Museum at Camp Pendleton, California. Thanks to restoration volunteer Brian Platzer for providing the images of those stencils.