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  1. Mc Lemore by Galapagos, $39.00
    Back when OpenType hadn't yet opened and Apple was developing the Line Layout Manager called GX Typography I created a test font that I name after my stepdaughter, Kristen (now ITC Kristen). Not wanting to offend my wife I started on a font project and gave her name to this new set of glyphs, Roberta. Unfortunately, the name was already in use so I needed to find another name for the fonts. After September 11th I decided that there were people I'd met during my life who were truly cut from the cloth of the hero. Master Sargent McLemore of the 75th Ranger Battalion was one of these people. I met the Sarge when I was in basic training at Fort Gordon. I saw him 2 weeks before he died in 1970. All of the heroes we see on the silver screen pale in comparison to this man. John Wayne and Clint Eastwood both have played the type well, both could have taken lessons from the Sarge.
  2. Tatty by Scrowleyfonts, $-
    Tatty is a sans serif, monoline font that is distinguished by the gentle, rounded, backward curves on the ascenders. I created it because I had a picture in my mind of a font that I wanted to use when designing images and logos for clients' websites but I could never find one that was just exactly right. Many years ago I worked for a sign-writing company. My job was to copy and enlarge letter sets from printed copy and then cut masks for airbrushing. One morning I arrived at my desk to find that the airbrush artist had written on a rough, rubbed out, scribbled on drawing of the letter ‘a’ - “make a letter happy, make it beautiful”. That was the brief I set myself in the design of Tatty - to make every letter happy and beautiful. The result is a flowing, elegant yet simple type which I believe works particularly well for poetry.
  3. Vermost by Putracetol, $28.00
    Vermost is display retro sans serif font. This font is very unique and unlike other fonts, the difference is that the horizontal body is thicker than the vertical. This font also goes into a classic style, with a neat and soft shape. There is a rough/texture version too. I strengthen the vintage/retro impression with the character ligatures, there are 88 ligatures in this font. But if you want to use this font with a neater impression, you can disable this ligature feature. This font is perfect for projects with vintage/retro and classic themes. But this font is also suitable for logos, branding, greeting cards, invitation cards, advertisements, titles, healines, book titles, stickers, packaging, quotes, posters, t-shirts/apparel, billboards and others. This font is also support multi language. To access the alternate glyphs, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw.
  4. Baldwin by Pen Culture, $15.00
    Introducing Baldwin, a modern retro serif font that seamlessly blends contemporary design with vintage flair. With its clean lines and classic letterforms, Baldwin exudes a timeless elegance that is perfect for a wide range of design projects. Whether you're creating branding materials, editorial layouts, or web designs, this versatile font will add a touch of sophistication to your work. Featuring a distinctive, slightly geometric serif style, Baldwin offers a fresh take on traditional serifs. Its balanced proportions and subtle detailing create a harmonious look that is both refined and approachable. Available in a variety of weights and styles, this font is designed to adapt to any design setting, from headlines to body copy. I really hope you enjoy it – please do let me know what you think, comments & likes are always hugely welcomed and appreciated. More importantly, please don’t hesitate to drop me a message if you have any issues or queries. Thank you
  5. TA Bankslab by Tural Alisoy, $33.00
    The building of the Northern Bank of St. Petersburg's Baku branch was built in 1903-1905. It was the first Art Nouveau-style building in Baku, Azerbaijan. Later the bank was transformed into the Russian-Asian Bank. After the oil boom in Baku in the 19th century, branches of many banks and new banks were opened in the city. The branch of the Northern Bank of St. Petersburg was among the first banks that was opened in Baku. N.Bayev was the architect of the building for the branch of the Northern Bank of St. Petersburg located at Gorchakovskaya 3 in 1903-1905. The building currently houses the Central Branch of the International Bank of Azerbaijan. My purpose in writing this is not to copy and paste the information from Wikipedia. What attracted me to the building was the word "Банкъ" (Bank) written in Cyrillic letters, which was also used in Azerbaijan during the Soviet era. The exact date of the writing is not known. Every time I pass by this building, I always thought of creating a font of this writing someday. I had taken a photo of the building and saved it on my phone. I did a lot of research on the font and asked a lot of people. However, some did not provide information at all and some said they did not have any information. I was interested in the history of this font but I do not know if this font really existed or it was created by the architect out of nowhere. If there was such a history of this font, I wanted to recreate this font and make it available. If not, I had to create it from scratch in the same way, using only existing letters on the building. Finally, I made up my mind and decided to develop the font with all letters I have got. It was difficult to create a font based on the word, Банкъ. Because in the appearance of the letters, the midline of the letters on A, H, K was very distinct, both in the form of inclination and in more precise degrees. The serif part of the letters, the height of the upper and lower sides, differed from each other. I don't know whether it was done this way when the building was constructed or it happened over time. I prepared and kept the initial version of the font. I took a break for a while. I started digging on the story of the font again. Meanwhile, I was researching and got inspired by similar fonts. Unfortunately, my research on the font's history did not yield any results. I decided to continue finishing up the font. After developing the demo, I created the font by keeping certain parts of these differences in the letters. In addition, I had to consider the development of letters in the Cyrillic, as well as the Latin alphabet, over the past period. Thus, I began to look at the appearance of slab-serif or serif fonts of that time. In general, as I gain more experience in developing fonts, I try to focus on the precision of the design for each font. In recent years, I specifically paid attention to this matter. YouTube channel and articles by Alexandra K.'s of ParaType, as well as, information and samples from TypeType and Fontfabric studios on the Cyrillic alphabet were quite useful. I gathered data regarding the Latin alphabet from various credible sources. I do not know if I could accomplish what I aimed at but I know one thing that I could develop the font. Maybe someday I'll have to revise this font. For now, I share it with you. I created the font in 10 styles. 7 weight from Thin to Extra Black, an Outline, Shadow, and Art Nouveau. The Art Nouveau style was inspired by the texture in the background used for the text on the building. The texture I applied to capital letters adds beauty to the font. If you like the font feel free to use it or simply let me know if your current alphabet doesn't support this font.
  6. TA Bankslab Art Nouveau by Tural Alisoy, $40.00
    TA Bankslab graphic presentation at Behance The building of the Northern Bank of St. Petersburg's Baku branch was built in 1903-1905. It was the first Art Nouveau-style building in Baku, Azerbaijan. Later the bank was transformed into the Russian-Asian Bank. After the oil boom in Baku in the 19th century, branches of many banks and new banks were opened in the city. The branch of the Northern Bank of St. Petersburg was among the first banks that was opened in Baku. N.Bayev was the architect of the building for the branch of the Northern Bank of St. Petersburg located at Gorchakovskaya 3 in 1903-1905. The building currently houses the Central Branch of the International Bank of Azerbaijan. My purpose in writing this is not to copy and paste the information from Wikipedia. What attracted me to the building was the word "Банкъ" (Bank) written in Cyrillic letters, which was also used in Azerbaijan during the Soviet era. The exact date of the writing is not known. Every time I pass by this building, I always thought of creating a font of this writing someday. I had taken a photo of the building and saved it on my phone. I did a lot of research on the font and asked a lot of people. However, some did not provide information at all and some said they did not have any information. I was interested in the history of this font but I do not know if this font really existed or it was created by the architect out of nowhere. If there was such a history of this font, I wanted to recreate this font and make it available. If not, I had to create it from scratch in the same way, using only existing letters on the building. Finally, I made up my mind and decided to develop the font with all letters I have got. It was difficult to create a font based on the word, Банкъ. Because in the appearance of the letters, the midline of the letters on A, H, K was very distinct, both in the form of inclination and in more precise degrees. The serif part of the letters, the height of the upper and lower sides, differed from each other. I don't know whether it was done this way when the building was constructed or it happened over time. I prepared and kept the initial version of the font. I took a break for a while. I started digging on the story of the font again. Meanwhile, I was researching and got inspired by similar fonts. Unfortunately, my research on the font's history did not yield any results. I decided to continue finishing up the font. After developing the demo, I created the font by keeping certain parts of these differences in the letters. In addition, I had to consider the development of letters in the Cyrillic, as well as the Latin alphabet, over the past period. Thus, I began to look at the appearance of slab-serif or serif fonts of that time. In general, as I gain more experience in developing fonts, I try to focus on the precision of the design for each font. In recent years, I specifically paid attention to this matter. YouTube channel and articles by Alexandra K.'s of ParaType, as well as, information and samples from TypeType and Fontfabric studios on the Cyrillic alphabet were quite useful. I gathered data regarding the Latin alphabet from various credible sources. I do not know if I could accomplish what I aimed at but I know one thing that I could develop the font. Maybe someday I'll have to revise this font. For now, I share it with you. I created the font in 10 styles. 7 weight from Thin to Extra Black, an Outline, Shadow, and Art Nouveau. The Art Nouveau style was inspired by the texture in the background used for the text on the building. The texture I applied to capital letters adds beauty to the font. If you like the font feel free to use it or simply let me know if your current alphabet doesn't support this font.
  7. Midnight Asylum by Kitchen Table Type Foundry, $15.00
    I have no fantastic story on how I came up the name to share with you. I am currently not in an asylum, nor will I be in the near future. I also finished this font way before midnight, so it is just a crazy name for a scary looking font! Midnight Asylum was made with a pencil and Chinese ink. It comes with a full set of alternates for the lower case letters, extensive language support and a cute .notdef character, which is also the alternate asterisk glyph.
  8. QuickType by Wiescher Design, $39.50
    QuickType is a typeface I designed for demonstration purposes. I used it to illustrate my first book about type design. It has crooked slab serifs and looks very much like a typewriter font. But in order to make things clear I had to overdo some curves and so QuickType turned out a very distinct typewriter typeface. Since those days I worked on the shapes from time to time, so it got better and I extended it to include several neccessary cuts. Now it is a full fledged very usable font. Yours very quick Gert Wiescher.
  9. Apex Brush by Hanoded, $15.00
    I like playing around with brushes and Chinese ink. I always have some kind of idea of what the final design should look like, but once it’s done, it never ever looks like what I had in mind. Apex Brush is one of those designs: it started off as a few brush strokes, but before I knew it, I had a really nice set of matching brush fonts! Use it for any design that needs a bit of rough, a splash of ink and a pinch of rebel.
  10. Lachrymose by Hanoded, $15.00
    Lachrymose is a word that stems from ‘lacrima’, the Latin word for tear. It means ‘tearful’, or ‘given to weeping’. Now, before y’all think I am depressed or so - I am not. I just like the sound of this word and the way it is written. All I needed to do was to build a font for it! Lachrymose is a handmade brush font. I used my fantastic Chinese ink and a cheap brush to create the glyphs. Lachrymose is a display font, so use it for anything display-ish.
  11. Kapsalon by Hanoded, $12.00
    It could be you’ve never heard of Kapsalon and I will forgive you for that. Kapsalon is a Dutch word, meaning ‘hairdresser’s’. Since 2003 it is also a very popular snack food, which consists of french fries, döner kebab, lettuce, sambal, garlic sauce and melted Gouda cheese, served in an aluminium tray. I have to admit that I have never eaten a Kapsalon myself, as I am not too fond of fast food. I named this font package Kapsalon, because, like its namesake, it consists of several unrelated elements that work really well when combined.
  12. Backwash AOE by Astigmatic, $19.00
    Backwash AOE is a typeface I drew up back in 2000 inspired by various graffiti artists. Coming across all of my sketches recently and seeing a trend lately in graffiti inspired styles, I finally came around to finishing it up digitally for release. I love the break the rules, wildchild aspect, of graffiti lettering. And while this typeface is nothing like the wilder inspirations that I spawned this typeface from, it has a more legible direction to it, retaining just the flavor of the originals. I hope you enjoy it.
  13. Rondell by Scrowleyfonts, $12.00
    Rondell was originally designed in 2011 as a reasonably priced variable width and weight font. There were a couple of things about it that I didn't like and so I withdrew it from sale. Since then I have found myself using it for many different projects and have realised how useful and versatile it is. Therefore I have fixed the things I didn't like about it and it is now available again. Rondell is a simple, smart, sans serif font. Rounded corners make it slightly informal and friendly.
  14. Julienne by Wiescher Design, $39.50
    Cooks call thinly cut - like matchsticks - vegetables "Julienne". I found that was a fitting name for this very narrow typeface. Julienne Slim is the extreme cut of the two. Personally I do not use narrow typefaces very often, but from time to time they come in handy if there is much text to be crammed into little space. I could make a typeface that was even narrower, but I will not do it. This is as narrow as my typefaces get. Enjoy what I cut for you, Gert Wiescher.
  15. Gogobig by Bogusky 2, $25.00
    I have always been frustrated when looking for a bold condensed face. The choices were the usual? Helvetica Bold Condensed, Univers Bold Condensed or Alternate Gothic #2... all rather dated. I was looking for a really unique, clean, uncluttered sans serif face, so I decided to design one. I have since adapted it to many logo designs. So, in my terms and conditions, I decided to permit the modification of the letter forms for logos and monograms, but logos and monograms only, not the typeface in normal usage.
  16. Snippity Snap by Hanoded, $15.00
    Snippity Snap is a font made up of glyphs I cut out from black paper with some household scissors, then pasted onto white paper. When I was cutting out the shapes, my children asked me what I was doing, and when I told them, they thought it was pretty cool and started cutting out shapes from paper themselves. The result is a house filled with paper cuttings, which I keep finding everywhere - even in my bed. Snippity Snap is a very nice font for ads, book covers, packaging and children's books. Enjoy!
  17. Vegetability by Hanoded, $15.00
    Vegetability: “The quality or state of being vegetable”. Yes, I know: it’s kinda weird, but I quite like the name of this font! I am trying to become a vegetarian (I am a ‘flexitarian’ right now) and I was trying to find a good veggie recipe for dinner, when this name crossed my mind. Vegetability is a handwritten font with a dash of roughness, a splash of attitude and a pinch of class. Comes with a whole bunch of diacritics and double letter ligatures for the lower case letters.
  18. Baka Expert by Positype, $25.00
    Why Baka Expert? There’s actually a simple answer. The original Baka was done as an experiment of sorts. I wanted to quickly capture a rough, frenetic handwriting style that broke normal conventions. Commercially, it was successful, received some accolades ... but I wasn’t completely satisfied, so I went back to the master art and the lettering explorations and produced Baka Too. This addressed some of the line items I wanted to refine in Baka. I liked it. Each font has been out for a few years now, and I have seen them in use. I’m very critical of my work, and I could still see things—modulations of strokes, angle of the nib, ink swell, and so on—that I wanted to change, refine, and reorder. For me, it is typographic indulgence, but I wanted to take this handwriting ‘font’ and turn it into a robust ‘typeface.’ So I did just that and a bit more by adding back more of my initial flourish concepts; attaining tighter, consistent control of the modulation; optimizing points; adding titling options; and expanding the character language set. Baka and Baka Too had to exist to produce this entirely new re-envisioning of an old friend ... and they all play well together :)
  19. Zt Chablis by Khaiuns, $14.00
    Chablis is a serif font with two different design colors including a cyliric typeface. Chablis comes in 2 styles, and each style has 5 weights, Chablis Basic shape with a harmonious and classic look that makes you feel nostalgic for precious memories from the golden years that have passed, Chablis Slow shape with a sharp look at the bottom corner of small letters but very elegant and classy, ​​very suitable for presenting a new atmosphere of corporate identity design, websites, publications, titles, books, magazines, business cards, logos, product labels, packaging or any kind of purpose advertising. Includes: Numbers & punctuation Classic Numbers Ligature Foreign language support I hope you have fun using zt Chablis Thanks for using this font ~ Khaiuns X zelowtype
  20. Madani by NamelaType, $49.00
    Madani is a geometric sans serif consisting of 9 weights ranging from Thin to Black and matching Oblique. With a touch of character choice, adding tails to some glyphs on the stylistic set 1 and pointing joined at some of the tapered characters in the stylistic set 2, suitable for display and body text font.
  21. Sanzibar Script by ArtyType, $29.00
    Sanzibar Script is a classically styled, single weight typeface, complete with alternate style settings. A multi-functional all-rounder, ideal for both body copy and headline use. The third offering in the Sanzibar range following the earlier standard & Schreef sets, the Script variant adds warmth and further versatility to the ever expanding ArtyType collection.
  22. Glamure Serif by Fauzistudio, $15.00
    Glamure Serif is inspired by the Myriad font which has often been used by technology companies and governments since the 1990s. Glamure Serif is a clean, sleek and versatile font, using geomatrices to make this font more modern and elegant. Glamure Serif can function as a title, logo, body copy, subtitle, headline and others.
  23. Kwadrat by Malgorzata Bartosik, $19.00
    Kwadrat is a modern unusual typeface. Some of the letters have surprising shapes, so it can be used mainly for display purposes, but also as body text. It's available in 4 weights: Light, Regular, Medium, Bold and as a variable font. It's multilingual - contains Latin alphabet with Western, Central and South Eastern European diacritics. Enjoy!
  24. DyeLine by The Northern Block, $12.80
    A modern geometric typeface influenced by architectural reproduction drawings such as blueprints and dyelines. The concept was to create a font that displays a simple elegance at large scale and would also be able to produce great legibility for body text. Details include 5 weights, a complete character set, manually edited kerning and Euro symbol.
  25. Love Bubble by Mazkicibe, $10.00
    Love Bubble Font is a handwritten and modern font that combines a sweet touch and beautiful curves in every letter. using a touch of soft body curves so that it is pleasing to the eye Love Bubble Font is great for: Wedding invitations, Birthday invitations, fashion magazines, logos, signatures and is great for watermark photography.
  26. Budrick BB by Blambot, $8.00
    Budrick BB is a slick, clean body copy font family that's just a bit rounded. It is available in four weights: Regular, Italic, Bold, and Bold Italic. (And those Italics have some slightly different letter forms than the plain versions!) To top it all off, Budrick BB has a hefty collection of European characters.
  27. Quimby by Match & Kerosene, $25.00
    Quimby is a retro inspired design marrying love for wedge serifs with grotesque fonts. Inspiration comes from various signage in Detroit, MI. Great for headlines, displays, logos, and short bodies of text. Quimby comes in two styles, and features true small caps, lining numerals for both cap heights, catch phrase words, fractions, and alternates.
  28. Suorva by Sign Studio, $15.00
    Suorva from the sans serif family is made for display needs. Each side of his body is well-measured and consistent. Has a Stylistic Alternate Set ( S, Y, a, e, g, k, y) and also Discretionary Ligatures (uppercase). All Glyphs have PUA Encoded which will make it easier to use in general editor software.
  29. Borgis Pro by RMU, $45.00
    Borgis Pro is a robust Clarendon-style font family, intended for use in body texts even on rough papers as well as in web design. All styles include small caps and oldstyle figures. Users who want to type in the Serbian language and take the Italic style should activate the OT feature Stylistic Alternatives.
  30. Astera by ParaType, $25.00
    A set of astronomical signs  (symbolic representation of the Sun, the Moon, planets and other celestial bodies as well as zodiacal constellations, phases of the Moon, etc), signs of Chinese Zodiac and several ornamental symbols. Designed by Andrey Belonogov. The typeface (under the name Astra) was awarded a Diploma of TypeArt’05 Design Contest.
  31. Neues Haus by S6 Foundry, $80.00
    Neues Haus is a typeface with legible characters for maximum readability and legibility — perfect for a modern and stylish contemporary design, characterized by more generous oval proportions and slightly more open terminals. This font family can be used as a headline or as a body copy typeface, and also includes a useful icon set.
  32. Gritlen by Owl king project, $39.00
    Introducing the Gritlen font, a family of serif fonts that includes 18 styles including italics. Gritlen is designed to give a very minimalist and elegant impression, this font works very well for titles or short sentences, Gritlen can also be used as body text, for logos and types of designs that are minimalist in style.
  33. Glamure by Fauzistudio, $10.00
    Glamure was inspired by the Myriad font which has been frequently used by technology companies and governments since the 1990s. Glamure is a clean, sleek and versatile font, by applying geomattric shapes to create a fantastic, modern and humanistic font. Glamure can function as a title, logo, body copy, subtitle, headline and so on.
  34. Briery by HeadFirst, $16.99
    Briery is a unique san serif family, crafted for both display & body copy use — Available in 5x weights. It is a blend of original & functional, with a range of alternative characters created to inspire your design imagination. Designed by Morice Kastoun this typeface incapsulates his commitment, craft and expertise in typeface design for over 20years.
  35. Quickstep Sans by Holland Fonts, $30.00
    A 'quick' font, originally made for the 25th anniversary of SSP Printing Co. in Amsterdam. First used for an intro spread in Wired Magazine (#3.05, May 1995): "The problem with computers is that they don't have enough Africa in them. What's pissing me off is that they use so little of my body" (Brian Eno).
  36. Intropol by The Northern Block, $18.00
    A modern journalistic style typeface. The subtle condensed characters create great economy of space best suited to brochure, editorial and magazine layouts. Also using the contrasting weights you can add great dimension across headline and body copy. Details include 6 weights with italics, an extended European character set, manually edited kerning and Euro symbol.
  37. Soft2911 by Ivan Kostynyk, $15.00
    This font was a product of self-initiated project I started a while back. It started and finished as a project that I was working on while procrastinating at school, for fun; however, I spent enough time to not give it out for free.
  38. Boyish & Weird by Rachel White Art, $16.00
    Say hello to Boyish & Weird! (I actually don't know what boyish is, but I do like how that word looks with these letters.) I had a lot of fun making this weird little font. It has oval cutouts, heavy lines, and plenty of whimsical details.
  39. Uniform Pro by Miller Type Foundry, $29.00
    THE SPARK Uniform started as a spark of inspiration one day while I was shopping at the store. I was looking at some typography on a can of dog food and the idea popped into my head, “What if there was a geometric typeface with a circular O that when condensed, the O became straight sided, instead of becoming an oval?” I quickly sketched out the concept of Uniform and liked what I saw, the only problem was I was working full time as a graphic designer, and as a newly married husband, I didn’t have any time to make the extensive typeface. LETDOWN A year and a half later, shortly after the birth of my first child, my boss cut my hours in half. Although stressful, I saw this event as an opportunity to finally have time to complete the typeface I had in my head. I spent a couple months putting together a Kickstarter campaign, thinking it would be a smashing success, and I would be able to live off the donations long enough to complete the typeface. Wrong! The campaign was a flop and I was left discouraged and dejected, thinking that the great idea I had in my head would never become a reality... PERSEVERANCE At the end of the year, in December 2013, I decided to go for it and make this new type family no matter what it took. I began waking up a few hours before work each morning (getting only four hours of sleep each night) carefully crafting each individual glyph day by day. After nine months of hard work (and just about killing myself in the process!) in October 2014, I finally had a finished product ready to be released to the public! THE PINNACLE Fast forward a few years and now Uniform has reached it's pinnacle, Uniform Pro. Uniform Pro now offers extended language support including Cyrillic and Greek character sets, integrated italic styles, additional weights, and additional OpenType features.
  40. Oceanwide Pro by California Type Foundry, $47.00
    A font perfect for not just one, but many projects! Introducing Oceanwide Pro, a sans that loves to be used in just about any situation! Designed with ultra clean lines and versatility in mind, Oceanwide wants to be your new favorite sans! Oceanwide’s ultra clean letters work anywhere you want to communicate orderliness and competence, and designed to build trust and rapport with your audience. Its wide proportions make it ideal for display and logo use. Oceanwide especially shines for white/bright letters on black/dark backgrounds! That’s because the inside shapes are nearly perfect circles in many weights. Here's a quick video tour of Oceanwide Pro by Dave Lawrence, including all the great things Oceanwide can be used for! We've tested Oceanwide for these industries, with stunning results!: Tech Arts Fashion & Style Business & Branding Corporations Logistics Architecture Food and many more... Oceanwide can be used for: Headers Subheadlines Logos Even body text, if tracked. Print & Screen The styles it can take are also many. It's great for: Modern/minimalist design Flat design Cut out design User Interface (UI) Technical designs In combination with text effects, even for grunge and other situations. And many others... DESIGN FEATURES Simplicity Tall x-height Hand-sloped obliques (italics) Narrow spacing Semi-wide proportions Expert kerning Well proportioned, usable lights & extra lights Large caps Great ALL CAPS MODE Uppercase punctuation Uppercase spacing with California Type Foundry’s Smart Tracking™ Advanced fraction support Proportional lining figures Thick joins Smooth curves Sturdy—great for textures and effects Variable font available Latin Pro character set for Central European languages. That's the writing for over 782 languages and transliterations worldwide! DESIGN STORY—THE FORGOTTEN SANS by Dave Lawrence, Lead Designer, California Type Foundry Adrian Frutiger was the 20th century master of sans, but I didn't realize he had made—not one—but TWO geometric sans! It wasn't until I had purchased the book “Adrian Frutiger: Typefaces”. I had hoped to someday meet Adrian Frutiger, but he passed away that very same year. Here is the story of Frutiger's forgotten sans. Back in 1968, Frutiger was approached by Pentagram to make a design for British Petroleum. They wanted a "new version of Futura". However, they wanted him to make a couple adjustments. First, they felt that Futura was "too fiddly." By this, they meant that it narrowed too much at the joins. (Joins are for example where the round and straight parts of the 'd' meet.) This is something that is necessary for small print text (to prevent ink clogging), but is not necessary at large sizes. Second, they wanted it to be entirely geometric, using the circular shape with minimal optical corrections. Unfortunately this font was not even used very consistently in the BP brand. A haphazard mix of Futura and Frutiger's BP font ensued. It was then replaced by another font design very soon after. My design is different in several ways. First, the commas and quotes are a more modern style. I tried his original commas, but these just didn’t work to 21st century eyes. Second, in his drawings, Frutiger went for a more standard u with a downstroke on the right. However, Oceanwide has a simpler u. Third, I made more optical adjustments. At the direction of his employer, Frutiger reluctantly put no font optical corrections into the letters. So I think my optical adjustments are similar to what Frutiger would have wanted. Fourth, I extended the weight into the light and extra light ranges. Fifth, the rest of the font I created according to the principles of Adrian Frutiger, but with no sources for inspiration. Here is Frutiger’s design philosophy, in his own words: “If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.” The words about the spoon were the ones I kept in my mind as I tried to make the curves ultra smooth, and the shapes ultra simple. Hopefully this font is a worthy successor to the font that inspired it. Released on the 93rd birthday of Adrian Frutiger, to celebrate the life and achievements of this amazing designer. ——————— Simplicity. Versatility. Oceanwide.
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