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  1. Platinor by Larin Type Co, $16.00
    Platinor this is a beautiful and elegant Display Serif font. You can use this font in the classical style, with it you can highlight exactly what you need. But Platinor can also be more expressive, playful and looking vintage due to the many alternatives and ligatures that are harmoniously combined in this font. Try changing alternatives, ligatures and you will get many options for your project, which will make it unique. This font is easy to use as it has OpenType features.
  2. Glendale by Sarid Ezra, $15.00
    Introducing, Glendale - an extreme expanded sans family! Glendale is a basic sans font with unique lowercase form. With expanded lowercase, this font will standout and make a great choice for your next project! The important things is, you can access the special features with any software. You can use this font for any designs. Cool for logos and powerful for posters! With light, regular, and bold version, you can make your headline text more standout! This font also support Multi Language.
  3. Ripped Bam Boom by Comicraft, $19.00
    It’s stronger than the Thing AND the Hulk! It can bench press 500 pound gorillas and send them scurrying into the corner. RIPPED BAM BOOM is a font that can tear through the alphabet faster than you can say “A to Z” and will work your chest, shoulders and triceps and help YOUR characters gain upper-body strength and muscle mass! Features alternate uppercase characters, Western & Central Europe, Vietnamese & Cyrillic support, Crossbar I Technology™ and 18 Chinese Sound Effects
  4. Lubaline by Lián Types, $39.00
    Who haven't heard the phrase that ‘any past time was better’?. Although I sometimes find this phrase a little too pessimistic (because I try to think that the best is yet to come), it may be true regarding my passion, typography. I'm too young (29) unfortunately, and this means I did not have the pleasure of being contemporary with maybe the man who has influenced my work the most (1). The man that showed that letters are more than just letters to be read. Herb Lubalin (1918-1981), also called sometimes as ‘the rule basher’ (2), smashed the taboos and sacred rules of type design and gave it personality. He rejected the functionalist philosophy of europeans in favor of an eclectic and exuberant style. To him, letters were not merely vessels of form, they were objects of meaning. (3). Nowadays, when looking at his portfolio, who dares to deny that the term ‘typography’ and ‘beauty’ may go hand-in-hand without any problem? Ed Benguiat, one of Herb’s partners, still likes making jokes with the phrase “screw legibility, type should be beautiful” and what I understand of this is not to forget the rules, but to know and break them carefully. In an era of pure eclecticism, we, the lovers of flourishes and swashes, can't do nothing but admire all the legacy that Lubalin, this wonderful type-guru, left. My font Lubaline read as “the line of Lubalin” is my humble tribute to him. Those who know his work, may see the influences easily like in his ‘Beards’ (1976) and ‘The Sound of Music’ (1965) posters; the art-deco forms in many of his amazing logos and practically in all his creations where letters seem to be alive just like you and me. I really hope that the future finds me still learning more and more about type-design and letterforms, and like him, always willing to make innovations in my field: Because letters are not just letters to be read. NOTES (1) These are some of my fonts in which some of Lubalin’s influences can be seen (in order of creation): Reina, Aire, Erotica, String, Beatle, Heroe, Selfie, Model, Seventies, and many others that are still in progress. (2) (3) Steven Heller. Herb Lubalin: Rule Basher. U&lc (1998) http://www.printmag.com/imprint/my-favorite-lubalin/
  5. Adelle Sans by TypeTogether, $45.00
    The Adelle Sans font family by José Scaglione and Veronika Burian provides a more clean and spirited take on the traditional grotesque sans. As is typical with TypeTogether typefaces, the most demanding editorial design problems were taken into consideration during its creation. The combination of lively character and unobtrusive appearance inherent to grotesque sans serifs make it an utterly versatile tool for every imaginable situation. Whether for global branding, screens, signage and advertising, or UI, the keyword behind Adelle Sans’s use is flexibility. To save space and keep legibility high, Adelle Sans is available in eight weights with matching italics and includes a condensed width of seven weights with their matching italics. Each of these 30 styles hits the perfect tone as a headline punch or subdued background hum, and the condensed widths are adept at setting short texts while retaining the expected personality. Rooted in the belief that broad language support is crucial to modern global type design, the Latin-matching variants are yet another push in TypeTogether’s ongoing multilingual efforts. The Latin script may have been first, but Adelle Sans has thus far been expanded into an exhaustive nine script family with extensive language support. Careful research and close collaboration with type experts yielded typographic consistency, legibility, and cultural awareness among all scripts, as well as filling the need for quality editorial typefaces in Arabic, Armenian, Chinese, Cyrillic, Devanagari, Latin Extended, Greek, and Thai, with more planned for the future. In addition to the 30 Latin styles, all other scripts have between seven and fourteen styles, each of which has been engineered to optically match the proportions of its counterparts. And each script comes bundled with the Latin script to ensure an harmonious fit amongst any two or more Adelle Sans families in the same block of text. The full Adelle Sans family delivers consistent, flexible, and personable results in multilingual documents, in apps, and multicultural branding worldwide. Its wide character set includes typographic niceties, small caps, several sets of figures, icons, and support for over 245 Latin-based languages. Be sure to check out the companions for Adelle Sans: Adelle, for a versatile and authoritative slab serif with no shortage of personality; and Adelle Mono, a two-width family flexible enough for developers and graphic designers alike.
  6. Migae by Jolicia Type, $25.00
    Migae is a versatile and elegant display font designed to captivate and engage audiences across a wide range of design applications. With 14 distinct weight variants spanning from delicate Light to commanding Black, and complemented by a refined set of italics, Migae offers a harmonious balance of strength and elegance to fulfill your typographic needs. Key Features: 1. 14 Weight Variants: Migae's extensive weight range, including Light, Regular, Medium, Semi-Bold, Bold, Extra Bold, and Black variants, allows you to choose the perfect weight for your design, whether it's a subtle headline or a bold statement. 2. Italics: In addition to its standard upright styles, Migae boasts a comprehensive set of italics that adds versatility to your typography, conveying an air of sophistication and style. 3. Strong to Elegant Styles: Migae's design philosophy seamlessly combines strength and elegance. Its strong weights provide a bold and impactful presence, while the lighter weights exude an effortless elegance, making it suitable for a wide array of creative projects. 4. Modern Aesthetic: Migae's clean, contemporary lines and carefully crafted details make it an ideal choice for modern graphic and web design, editorial layouts, branding, and advertising. 5. Legibility: Migae prioritizes legibility across all weights and styles, ensuring that your messages are communicated effectively, regardless of the chosen variant. 6. Versatile Applications: From branding and packaging to posters, editorial design, and web headings, Migae adapts to various design contexts, making it a versatile choice for graphic designers, typographers, and creative professionals. Design Inspiration: Migae draws inspiration from the harmony of nature, where strength and elegance coexist. Its name, derived from the Korean word "미래" (miraee), meaning "future," reflects its forward-thinking design approach that is equally rooted in tradition and innovation. Ideal Usage: Migae is an ideal choice for those seeking a display font that can effortlessly transition between bold and delicate, exuding confidence and refinement in every style. It's perfect for branding, packaging, advertising, editorial layouts, and any design project where typography plays a pivotal role. Migae is more than just a font; it's a design companion that empowers creatives to achieve a perfect balance between strength and elegance in their visual communications. Explore the world of Migae and let your design projects shine with its captivating charm and versatility.
  7. Bigtyles by Forberas Club, $16.00
    Hi this is Bigstyles our new handwritten font, maybe this playful font theme can suits your upcoming event, party, or your personal project. This font is free for personal use, If you need an extended license or corporate license you can contact me at gasforberas@gmail.com.
  8. Junlyne by Forberas Club, $16.00
    Hi this is Junlyne our new handwritten font, maybe this playful font theme can suits your upcoming event, party, or your personal project. This font is free for personal use, If you need an extended license or corporate license you can contact me at gasforberas@gmail.com.
  9. Belton by Matra Creative, $12.00
    Belton is a unique handwritten font. It includes elegant swashes which can be used to give a luxurious look to your designs. It can be used for various purposes such as logos, wedding invitations, headings, t-shirts, letterhead, signage, labels, news, posters, badges and so much more.
  10. Delicatta by dooType, $40.00
    Delicatta is a beautiful and expressive script font by dooType. You can use it in many areas such as packaging, invitations, magazines and posters. This version contains Opentype Features including alternates and ligatures that you can use as needed. Check in gallery for some images. Enjoy!
  11. Brotusse by Forberas Club, $16.00
    Hi this is Brotusse our new handwritten font, maybe this playful font theme can suits your upcoming event, party, or your personal project. This font is free for personal use, If you need an extended license or corporate license you can contact me at gasforberas@gmail.com.
  12. Ocean by Arodora Type, $10.00
    Ocean font offers you unique experiences for your designs. It reflects the essence of your designs thanks to its distinctive writing lines and original style. You can use Ocean font character in every field, and you can use it in magazine and catalog cover designs, poster designs.
  13. Kurye by Arodora Type, $30.00
    Kurye, is an extremely elegant and emotional font. You can choose its large family for your magazine, brochure, catalog designs, furniture and architectural presentations. In this way, you can add a more aesthetic and unique atmosphere to your designs. Kurye, ligatures, alternative glpyhs and multilingual support.
  14. Aryaduta by Hrz Studio, $12.00
    Aryaduta is a romantic and gorgeous looking typeface. It can be used for various purposes, such as logos, wedding invitation, t-shirt, letterhead, signage, news, posters, badges and more. This font is PUA encoded which means you can access all of the glyphs and swashes with ease!
  15. Sin Original by FontHaus, $14.95
    Loosely inspired by the designs of Rudolf Koch and his Koch Antiqua, Sin Original Dark by Mondrey Sin is a curious monoline display face with small x-heights, and large caps. The design almost looks 1920s vintage. Interesting for book Jackets, editorial, and as drop caps.
  16. Pills by UNDT, $45.00
    PILLS is a modular font based on overlayed circular and square forms, the characters have been spaced mathematically. 'PILLS' can have interesting side effects, when the leading is set very close. Feelings of anxiety, loneliness and depression can be avoided by 'PILLS'. Do not exceed daily dose.
  17. MVB Solano Gothic by MVB, $39.00
    MVB Solano Gothic Bold was originally designed as a display face for the City of Albany, California (located on the San Francisco Bay facing the Golden Gate Bridge and bordering Berkeley). Named for the City’s main street, the typeface needed to work on signage in proximity to early 20th Century buildings, and in contemporary settings. Rather than creating a neutered design to cover all bases, Mark van Bronkhorst chose to develop a simple, strong, condensed face that would offer flexibility of style by providing both retro and more contemporary forms. Solano Gothic has since been expanded to a family offering five weights from Light to Bold. The basic fonts provide upper- and lowercase forms, with figures designed to harmonize within upper- and lowercase settings (the standard figures are not full cap height). The same figures are provided with Small Caps, and align to small cap height. For all-cap settings requiring figures and monetary symbols of full-cap height, there are the “Cap” fonts. An alternate tabular “1” is provided in all fonts so that both fitted and tabular settings of figures are possible (access to alternate characters subject to system or application support).
  18. Alright, diving into the world of typography, Phosphorus Selenide is one cool font that captures attention almost immediately. Crafted by the creative minds at Apostrophic Labs, this font isn’t your ...
  19. Font design frequently embodies the cultural and technological zeitgeist of its time, serving as a bridge between the expressive intentions of the creator and the aesthetic reception of the audience....
  20. Gemini Type Fontpack by Chank, $49.00
    INTRODUCING THE GEMINI TYPE FONTPACK, an industrial-strength OpenType font bundle inspired by and optimized for dimensional type. Chank Co is proud to introduce the new “Gemini Type Fontpack,” a collection of ten fonts available for use on your desktop computer or web pages, but also optimized for use as exterior cast-metal signage in bronze or aluminum in collaboration with Gemini, a family-owned industry leader in the wholesale manufacture of dimensional letters, logo and plaques based in Cannon Falls, MN. Gemini collaborated with Chank Co to assemble a line of fonts that would work well as dimensional, cast-letter signage for use on the sides of buildings, in stores, and other public spaces. The fonts included in the “Gemini Type Fontpack” are reinterpretations of previous Chank Fonts, now optimized for dimensional signage display, but then also repackaged and presented for your use as an OpenType desktop computer font collection: GT-Adrianna DemiBold GT-Adrianna Bold GT-Adrianna ExtraBold GT-Fairbanks GT-Forward Thinking GT-Hydropower ExtraCondensed GT-Kegger GT-Shopaganda GT-Shopaganda Condensed GT-Timeless Geometric. This is a multi-purpose collection of heavy-lifting fonts to convey your message strong and clearly, full of legibility and clarity, but also displaying personality and distinction. You can purchase and download these fonts in OpenType format for your desktop computer right now via MyFonts. Get it today and you'll also get a great introductory special sale price. These exclusive typefaces are also available as dimensional letters, manufactured by Gemini in bronze or aluminum, from 6" tall up to 18" tall, with a variety of finish options, for use in public signage and wayfinding systems. Gemini manufacture their products in 20 plants through out the US, Canada and Mexico, and all their products are backed by a lifetime guarantee. Chank Co is excited to offer these ten strong, industrial font designs in durable cast metal format via Gemini. ----- More about the fonts in the Gemini Type Fontpack: GT-Adrianna DemiBold, Bold, and Adrianna ExtraBold Clear, invisible, no-nonsense, multi-purpose. A versatile sans-serif heavy-lifting font family. GT-Fairbanks Vintage, silent film, speedball, old-timey, old-fashioned, retro. Based upon the lettering in the 1914 silent film, “The Good Bad Man.” GT-Forward Thinking Futuristic, semi-serif, clean, distinctive, contemporary, idiosyncratic. A font for tomorrow and the future. GT-Hydropower ExtraCondensed Extra-condensed, compressed, strong, rigid and concise. GT-Kegger Strong, sporty, collegiate, athletic. Nothing says “GO TEAM” quite like a big, bold slab-serif font. GT-Shopaganda and GT-Shopaganda Condensed Industrial, geometric, constructivist, propaganda, oh there’s so much to love about the strength and clarity of these two fonts. Based on Chank’s Liquorstore and Nicotine fonts, which have been married and unified here, with a few new twists and turns to their letterforms. GT-Timeless Geometric Bauhaus, anyone? The geometric and minimalist alphabet here is about as clean and straight-forward as a semi-condensed sans can get. ----- All of the fonts in this package are available individually, or save money when you purchase all ten of them as a collection. Download this digital font package from MyFonts today and you'll receive both OpenType and TrueType formats in your download for your desktop computer. Webfont format is also available. (If you'd like to use these fonts as cast-metal letters for exterior, architectural purposes, visit the Gemini website to learn more about how you can find a signage retailer near you.)
  21. Greex - Unknown license
  22. Dexy by Zang-O-Fonts, $25.00
    Dexy is an interesting font that seems reminiscent of car model brandings.
  23. Tow by Suomi, $30.00
    A headline font family, with old style numerals, ligatures and small caps.
  24. Rally Symbols 2D by 2D Typo, $24.00
    The Rally Symbols 2D font family has been developed for integrated graphical motor racing design. First of all that includes rally, rally raid, cross-country rally and hill climb. With the Rally Symbols 2D - Signs font one can create quality road maps with rally routes and various symbol books. The font also includes symbols that can serve as workpieces to create competition logos and other design solutions. The Rally Symbols 2D - Arrow font has been specially developed for building tulip diagram road books. It includes various ready-made combination of traffic direction indicators and individual elements that can be combined together. The Rally Symbols 2D - Picto font can be used for the same purposes but also contains a range of convention that can help to find one’s bearings on the ground. This is a a wide range of icons or pictograms of various scenery, for example: different buildings, churches, cemetery, bridges, tunnels, different types of trees, posts, etc.
  25. Tessie Letters by Ingrimayne Type, $8.00
    A tessellation is a shape that can be used to completely fill the plane—simple examples are isosceles triangles, squares, and hexagons. Tessellation patterns are eye-catching and visually appealing, which is the reason that they have long been popular in a variety of decorative situations, such as quilting. The TessieLetters fonts contain letter shapes that can be used to construct tessellation patterns. Each family has two styles, an outline style and a filled or black style. The black style can be used to construct colored patterns. To see how patterns can be constructed, see the files here for TessieLettersACE, TessieLettersFQ, TessieLettersGJKMN, TessieLettersLL, TessieLettersTT, TessieLettersOSZ, and TessieLettersSingles. Many or these patterns were discovered/created by the font designer during the past twenty years in the process of designing maze books, coloring books, and a book about tessellations. The TessieLetters are picture or dingbat fonts. For fonts of tessellating letter shapes that can be used for text, see the Tescellations family.
  26. FWD Egyptian Tower by Fontwright Design, $39.99
    FWD Egyptian Tower is a designers stack-able Display family best purchased as one package. The four versions can be manipulated in your favorite graphics or sign making application to achieve the different effects as shown in the font family ad designs. All fonts are tightly spaced and are very often intentionally overlapped creating a balance for each very unique wider bottomed character. Being stack-able, the designer can duplicate the original text layer and by changing the font on the lower of the two layers to another of the family can then add another available effect. This can be repeated to add other of the available effects. Then by converting the text of the lower text layers to curves or outlines and welding the characters of the words together, the overlaps can be eliminated. This process is fairly common practice for a graphic designer and quite easy once done a few times.
  27. Talonica by Nantia.co, $24.00
    Greek Signature Font Talonica The Greek Signature Font Talonica is a signature decorative font with which you can achieve a hand-lettering style. Talonica is a multilingual lettering font with Greek (of course), Latin characters, and diacritics. Supports all European languages. This signature style is perfect if you want to achieve a modern-looking graphic design project. In addition, this font has a really nice flow so you can also use it in a larger body of text. It can also be used on social media content, for branding or packaging applications. Also, this is the ideal typeface for organic product wine branding and packaging. You can use it to create logotypes with character and natural flow. Additionally, you can use its romantic vibes for wedding invitation designs. Especially if you are looking for a handwritten font for Instagram quote posts or any other social media content, this signature typeface is for you!
  28. Planet Megapolis is a distinctive font that embodies the essence of urban innovation and architectural grandeur, designed by the creative entity known as The Planet. Its characteristic features refle...
  29. Kimberly by BonjourType, $15.00
    Kimberly Script is a stylish handwritten calligraphy font, combines from copper slabs to contemporary fonts with dancing baselines, classic and elegant touches. Can be used for various purposes.such as headings, signature, logos, wedding invitation, t-shirt, letterhead, signage, label, news, posters, badges etc. File included: Kimberly Script.otf How do I access the alternate characters? The alternates are accessible by turning on 'Stylistic Alternates' and 'Ligatures' buttons on in Photoshop Character panel, or via any software with a glyphs panel; e.g. Adobe Illustrator, Photoshop CC, Inkscape. If you have any question, don't hesitate to contact me by Email: bonjourtype@gmail.com
  30. William Costinavel by Hanzel Space, $25.00
    William Costinavel. i hope this font is perfect for creating signature logos and watermarks for photography studio or wedding invitation, Label, Logo, Magazine best for initial or branding logo signature. William Costinavel a full set of beautiful hand letters, numerals, a large range of punctuation and ligatures. Giving realistic hand-lettered style. What do you get, darling? In order to use the beautiful font, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw. but if your software doesn't have the Glyphs panel, you can install additional swashes font files
  31. Mongbeach Script by Almeera Studio, $17.00
    Introducing the elegant new Mongbeach Script. For those of you who are needing a touch of elegance and modernity for your designs, this font was created for you! Mongbeach was built with OpenType features and includes beginning and ending swashes, alternate swash characters for most lowercase letters, numbers, punctuation, alternates, ligatures and it also supports other languages :) Mongbeach is suitable for various products such as invitations, product packaging, quotes, product design, crafter, labels, photography, watermarks, logos & branding.Everything can be accessed using software that supports Opentype, such as Adobe Indesign, Adobe CS Illustrator, Adobe Photoshop CC, and Corel Draw.
  32. Radenes by Gian Studio, $16.00
    Radenes is my new elegant serif font that will give your projects a touch of luxury and style. It's perfect for logotypes, branding, monograms and wedding invitations, blog headlines, and more. Browse through all the previews and get as inspired as I was when creating this font. What did you get? -Uppercase Letters, Numbers, Punctuation & Symbols. Multilingual Support Important information: To access the alternatives, you must have access to an older version of Photoshop to copy/paste the glyphs from the included PSD, OR the Glyphs Panel, which can be found in Photoshop CC or any Version of Adobe Illustrator. Thanks.
  33. Cresing by Gatype, $14.00
    Introducing the newest font Cresing is perfect for branding, poster design, t-shirts, invitations, designs for kids, and editorial designs. It comes with many styles, including fasteners. OpenType features include style sets, character variants, initial and final forms, and multilingual support. Important information: To access the alternative, you must have access to an older version of Photoshop to copy/paste the glyph from the included PSD, OR the Glyph Panel, which can be found in Photoshop CC or any Version of Adobe Illustrator. Thank you More about this source text Source text is needed to get additional translation information Send feedback Side panel
  34. Marlina Garden by Kotak Kuning Studio, $17.00
    Marlina Garden is a sweet modern script font with a contemporary atmosphere and impeccable form, inspired by timeless classic calligraphy. This font was designed to enhance the beauty of your projects. Marlina Garden is perfect for many different projects such as logos & branding, invitation, stationery, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, special events, or anything. We highly recommend using a program that supports OpenType features and Glyphs panels such as Adobe Illustrator, Adobe Photoshop CC, Adobe InDesign, or CorelDraw, so you can see and access all Glyph variations. Thanks and have fun!
  35. Bosento by Gatype, $12.00
    Hi everyone, come back from us The Bosento font is perfect for Your projects today are branding, poster design, t-shirts, invitations, designs for children, and editorial design. You will find a lot of glyphs, including ligatures, to look elegant in this bold serif. OpenType features include style sets, character variants, starting and ending forms, and multilingual support. Important information: To access the alternatives, you must have access to an older version of Photoshop to copy/paste the glyphs from the included PSD, OR the Glyphs Panel, which can be found in Photoshop CC or any Version of Adobe Illustrator. Cheer!
  36. Flanela by Gatype, $12.00
    Flanela is my new elegant serif font that will give your projects a touch of luxury and style. It's perfect for logotypes, branding, monograms and wedding invitations, blog headlines, and more. Browse through all the previews and get as inspired as I was when creating this font. What do you get? - Flanella (OTF,) -Uppercase Letters, Numbers, Punctuation & Symbols. Multilingual Support Important information: To access the alternatives, you must have access to an older version of Photoshop to copy/paste the glyphs from the included PSD, OR the Glyphs Panel, which can be found in Photoshop CC or any Version of Adobe Illustrator.
  37. Darkness of the Night by Letterara, $10.00
    Darkness of the Night is a modern style sans serif brush font. What’s included: 1. Darkness of the night TTF 2. Style in this font include: Regular & Italic 3. Works both on Mac & PC 4. Simple installations 5. Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, CorelDraw, even work on Microsoft Word. 6. Support multilingual; ä ö ü Ä Ö Ü ß ¿ ¡ To access the alternate glyphs, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and CorelDraw. More information about how to access alternate glyphs, check out this link
  38. Mellyna by HandletterYean, $16.00
    Mellyna is an elegant and flowing handwritten font. It is PUA encoded which means you can access all of the glyphs and swashes with ease! It features a varying baseline, smooth lines, gorgeous glyphs and stunning alternates. It maintains its classy calligraphic influences while feeling contemporary and fresh. Fall in love with this font and bring your projects to the highest levels! To access the alternate glyphs, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign, and CorelDraw. More information about how to access alternate glyphs, check out this link: http://goo.gl/ZT7PqK
  39. Garinstae Script by Pista Mova, $19.00
    Garinstae Script Pro, is modern and classic handwritten calligraphy, so soft, perfect for your next designs, such as logos, printed quotes, invitations, cards, product packaging, headers and anything else from your imagination. Garinstae Script Pro allows you to create custom dynamic text. You can access by turning on; Alternative Styles, Swashes and binders in Photoshop, Adobe Illustrator, Adobe InDesign or via the glyph panel like Adobe Illustrator, Photoshop CC, Let's go from regular characters to alternate characters to get the text with the layout of your dreams. Garinstae Script Pro also includes glyphs, punctuation, numbers and multilingual. Thank you for your visit
  40. Ysans Std by Typofonderie, $59.00
    Fashion style meets typography in 9 styles The Ysans designed by Jean François Porchez is a sanserif influenced by Cassandre lettering pieces and the geometric sanserif style from the inter-war period. Since Chanel logo, the geometric sanserif style is the favorite typographic thing in fashion. Ysans asserts this reference. Not only Haute-Couture houses use these categories of typefaces for their visual identity, but fashion magazines usually strength their layout with these geometric sanserif when a Didot isn’t used. Details of Ysans drawings Nevertheless, Ysans takes its sources in certain details imagined by the graphic designer Adolphe Mouron Cassandre for the monogram then logotype Yves Saint Laurent (1961 …). One thing keeps coming in again and again in Cassandre’s post-war graphic work: the pointed finish and endings, the references to the Roman capitals engraved and unique features such as the open R or other details influenced by Antiqua and calligraphic forms or ductus (you should have in mind that an earlier typeface by Cassandre is the Peignot, a modern uncial based on researches of the palaeographer Jean Mallon.) Certain letters from the Ysans are directly an homage to the Yves Saint Laurent logo, the R, the narrow U, the apex of the N, and all the details of such pointed endings on the f and t lowercases. The Ysans, a typeface between diversity and synthesis There are several ways to approach the design of a new geometric sanserif. The first approach is to follow the Bauhaus philosophy by designing in the most rational way, typographic forms based on simple geometric elements: square, round, triangle. Another approach is to start a revival based on an historical geometric typeface and optimize the original ideas, in order to adapt certain details to the contemporary needs. For Ysans, the approach is somewhat different because this project started in 2011 at ZeCraft as a typeface designed specifically for Yves Saint Laurent Beauty, still in use by the brand under its original name Singulier. The Singulier-Ysans has been conceptualized by ZeCraft, both drawing its sources from Cassandre and various historical geometric typefaces. Some will spot specific traits as in Futura, others in Metro or Kabel. By closely observing the Ysans, the result can also recall the way Eric Gill draw the curves and endings of his typefaces, of which Jean François Porchez is a fervent admirer. In the end, Ysans is like fashion as envisioned by Yves Saint Laurent who constantly revealed multiple references in his new collections, without being recognisable any other than with his unique style. “Fashions pass, style is eternal. Fashion is futile, not style.” Cherry on the cake: Ysans Mondrian Ysans Mondrian, named in reference to the Mondrian dress created by Yves Saint Laurent, is the multi-layer version of the family. Ysans, fashion style meets typography Club des directeurs artistiques, 49e palmarès
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