TT Marxiana useful links: Specimen | History of creation | Graphic presentation | Customization options Please note! If you need OTF versions of the fonts, just email us at commercial@typetype.org About TT Marxiana: TT Marxiana is a project to reconstruct a set of pre-revolutionary fonts that were used in the layout of the "Niva" magazine, published by the St. Petersburg publishing house A.F. Marx. In our project, we decided to focus on a specific set of fonts that were used in the preparation and printing of the "Niva" magazine in 1887, namely its Antiqua and Italic, Grotesque and Elzevir. As part of the TT Marxiana project, we sought to adhere to strict historicity and maintain maximum proximity to the paper source. We tried to avoid any “modernization” of fonts, unless of course we consider this to be kerning work, the introduction of OpenType features and creation of manual hinting. As a result, with the TT Marxiana font family, a modern designer gets a full-fledged and functional set of different fonts, which allows using modern methods and using modern software to create, for example, a magazine in a design typical of the late 19th century. The TT Marxiana project started in the late summer of 2018 and from the very beginning went beyond the traditional projects of TypeType because of the importance of preserving the historical identity. Since up to this point, we had never before reconstructed the font from historical paper sources and with such a level of elaboration and attention to detail, it took us two years to implement this project. You can read more about all stages of the project in our blog, and here we will briefly talk about the result. As it turned out, drawing a font following the scanned pages of a century-old magazine is a very difficult task. In fact, such a font reconstruction very much resembles archaeological excavations or solving a complex cipher, and all these efforts are needed only in order to finally understand what steps need to be taken so that the resulting font is not just an antiqua, but the specific and accurate antiqua from "Niva" magazine. In addition, due to the specifics of printing, same characters in the old magazine setting looked completely different, which greatly complicated the task. In one place, there was less ink than needed, and the letter in the reference was not well-printed and thin, in some other place there was more ink and the letter had flooded. An important task was to preserve and convey this feeling of typographic printing, but at the same time it was important to identify the common logic and character of the dot gains so that the font would form a harmonious, single, but at the same time lively picture. Since the "Niva" magazine was historically published in Russian, the magazine had no shortage of references for the reconstruction of Cyrillic characters, but there were not many Latin letters in the magazine at all. In addition, the paper source lacked a part of punctuation, diacritics, there were no currency signs nor ligatures at all—we developed all these characters based on font catalogs of the 19–20 centuries, trying to reflect characteristic details from the main character composition to the max. So, for example, the Germandbls character, which is not in the original "Niva" set, we first found in one of the font catalogs, but still significantly redesigned it. We decided that in such a voluminous project, only graphic similarities with the original source are not enough and we came up with a feature that can be used to exchange modern Russian spelling for pre-revolutionary spelling. When this feature is turned on, yat and yer appear in the necessary places (i, ѣ, b, ѳ and ѵ), the endings of the words change, and so appears a complete sensation of the historical text. This feature works in all fonts of the TT Marxiana font family. TT Marxiana Antiqua is a scotch style serif, the drawing of which carefully preserved some of the artifacts obtained by printing, namely dot gain, a slight deformation of the letters and other visual nuances. TT Marxiana Antiqua has an interesting stylistic set that imitates the old setting and in which some of the signs are made with deliberate sticking or roughness. Using this set will provide an opportunity to further simulate the setting of that great time. TT Marxiana Grotesque is a rather thick and bold old grotesk. Its drawing also maximally preserved the defects obtained during printing and characteristic of its paper reference. In addition to pre-revolutionary spelling, TT Marxiana Grotesque has a decorative set with an inversion. This is a set of uppercase characters, numbers and punctuation, which allows you to type inverse headers, i.e. print white on black. As a result of using this set, you get the text against black bars—this way of displaying was very characteristic for print advertising at the turn of the century. In addition, about 30 decorative indicator stubs were drawn for this set: arrows, hands, clubs, etc. TT Marxiana Elzevir is a title or header font and is a compilation of monastic Elzevir that were actively used in the "Niva" magazine for all its prints. Unlike the antiqua, TT Marxiana Elzevir has sharper forms, and the influence of deformations from typographic printing is not as noticeable in the forms of its signs. This is primarily due to the specifics of its drawing and the fact that it was usually used as a heading font and was printed in large sizes. The height of the lowercase and uppercase characters of Elsevier is the same as the heights of the antiqua, but the font is more contrasting and lighter, it has a lot of white and, unlike the antiqua and the grotesque, there are a lot of sharp corners. An exclusive feature of the TT Marxiana Elzevir is an alternative set of uppercase characters with swash. • TT Marxiana Antiqua consist of 625 glyphs each and and it has 23 OpenType features, such as: aalt, ccmp, locl, subs, sinf, sups, numr, dnom, frac, ordn, lnum, pnum, tnum, onum, salt, calt, liga, ss01, ss02, ss03, ss04, ss05, case. • TT Marxiana Antiqua Italic consist of 586 glyphs each and and it has 22 OpenType features, such as: aalt, ccmp, locl, subs, sinf, sups, numr, dnom, frac, ordn, lnum, pnum, tnum, onum, salt, calt, liga, ss01, ss02, ss03, ss04, case. • TT Marxiana Grotesque consists of 708 glyphs and it has 22 OT features, such as: aalt, ccmp, locl, subs, sinf, sups, numr, dnom, frac, ordn, lnum, pnum, tnum, onum, salt, calt, liga, ss01, ss02, ss03, ss04, case. • TT Marxiana Elzevir consists of 780 glyphs and it has 21 OT features, such as: aalt, ccmp, locl, ordn, frac, tnum, onum, lnum, pnum, calt, ss01, ss02, ss03, ss04, ss05, ss06, salt, c2sc, smcp, case, liga. FOLLOW US: Instagram | Facebook | Website TT Marxiana language support: Acehnese, Afar, Albanian, Alsatian, Aragonese, Asu, Aymara, Banjar, Basque, Belarusian (cyr), Bemba, Bena, Betawi, Bislama, Boholano, Bosnian (cyr), Breton, Bulgarian (cyr), Catalan, Cebuano, Chamorro, Chiga, Cornish, Corsican, Cree, Danish, Dutch, Embu, English, Erzya, Estonian, Faroese, Fijian, Filipino, Finnish, French, Friulian, Gaelic, Galician, German, Gusii, Haitian Creole, Hiri Motu, Hungarian, Icelandic, Ilocano, Indonesian, Interlingua, Irish, Italian, Javanese, Judaeo-Spanish, Kabuverdianu, Kalenjin, Karachay-Balkar (cyr), Kashubian, Khasi, Khvarshi, Kinyarwanda, Kirundi, Kongo, Kumyk, Ladin, Leonese, Luganda, Luo, Luxembourgish, Luyia, Macedonian, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Manx, Mauritian Creole, Minangkabau, Montenegrin (cyr), Mordvin-moksha, Morisyen, Nauruan, Ndebele, Nias, Nogai, Norwegian, Nyankole, Occitan, Oromo, Palauan, Polish, Portuguese, Rheto-Romance, Rohingya, Romansh, Rombo, Rundi, Russian, Rusyn, Rwa, Samburu, Sango, Sangu, Scots, Sena, Serbian (cyr), Seychellois Creole, Shambala, Shona, Soga, Somali, Sotho, Spanish, Sundanese, Swahili, Swazi, Swedish, Swiss German, Tagalog, Taita, Tetum, Tok Pisin, Tsonga, Tswana, Ukrainian, Uyghur, Valencian, Volapük, Võro, Vunjo, Walloon, Xhosa, Zulu.

Cairoli was originally cast by Italian foundry Nebiolo in 1928, as a license of a design by Wagner & Schmidt, known as Neue moderne Grotesk. Its solid grotesque design (later developed as Aurora by Weber and Akzidenz-Grotesk by Haas) was extremely successful: it anticipated the versatility of sans serif superfamilies thanks to its range of weights and widths, while still retaining some eccentricities from end-of the century lead and wood type. In 2020 the Italiantype team directed by Cosimo Lorenzo Pancini and Mario De Libero decided to produce a revival of Cairoli, extending the original weight and width range and developing both a faithful Classic version and a Now variant. The Cairoli Classic family keeps the original low x-height range, very display-oriented, and normalizes the design while emphasizing the original peculiarities like the hook cuts in curved letters, the high-waisted uppercase R and the squared ovals of the letterforms. Cairoli Now is developed with an higher x-height, more suited for text and digital use, and adds to the original design deeper ink-traps and round punctuation, while slightly correcting the curves for a more contemporary look. Born as an exercise in subtlety and love for lost letterforms, Cairoli stands, like its lead ancestor from a century ago, at the crossroads between artsy craftsmanship and industrial needs. Its deviations from the norm are small enough to give it personality without affecting readability, and the expanded weight and width range make it into a workhorse superfamily with open type features (alternates, stylistic sets, positional numbers) and coverage of over two hundred languages using the latin extended alphabet.

Cairoli was originally cast by Italian foundry Nebiolo in 1928, as a license of a design by Wagner & Schmidt, known as Neue moderne Grotesk. Its solid grotesque design (later developed as Aurora by Weber and Akzidenz-Grotesk by Haas) was extremely successful: it anticipated the versatility of sans serif superfamilies thanks to its range of weights and widths, while still retaining some eccentricities from end-of the century lead and wood type. In 2020 the Italiantype team directed by Cosimo Lorenzo Pancini and Mario De Libero decided to produce a revival of Cairoli, extending the original weight and width range and developing both a faithful Classic version and a Now variant. The Cairoli Classic family keeps the original low x-height range, very display-oriented, and normalizes the design while emphasizing the original peculiarities like the hook cuts in curved letters, the high-waisted uppercase R and the squared ovals of the letterforms. Cairoli Now is developed with an higher x-height, more suited for text and digital use, and adds to the original design deeper ink-traps and round punctuation, while slightly correcting the curves for a more contemporary look. Born as an exercise in subtlety and love for lost letterforms, Cairoli stands, like its lead ancestor from a century ago, at the crossroads between artsy craftsmanship and industrial needs. Its deviations from the norm are small enough to give it personality without affecting readability, and the expanded weight and width range make it into a workhorse superfamily with open type features (alternates, stylistic sets, positional numbers) and coverage of over two hundred languages using the latin extended alphabet.

Peepz AF features 100 different faces and has been designed to raise much needed money for Keech Hospice Care, a UK charity that runs two hospice services - one for adults and one for children. Their aim is to help patients enjoy the highest quality of life, while providing vital support for their family and friends throughout their loved one's illness and in their bereavement. All of the charity's services are offered free of charge, every single day of the year. This is all made possible because of the generous support of people like you. Profits from the sale of this font will be donated to Keech Hospice Care.

Cal Roman Black is one more font from the PKG “Cal” (Calligraphic) group. This time for calligraphic sketches we used a wide brush instead of the iron pen. Instead of minuscule letters, there are Small Caps (which are almost the same weight as capitals). There was an intention to keep the spacing as small as possible, because of that, there is no obvious difference in the stroke thickness of the capitals and the lowercase capital letters. The difference in height is only one-third of the brush-width. Cal Roman Black font is rhythmic, informal, dark and hefty... romantic and strong at the same time (just like Ferdinand). As such, this font is widely used in the typographic creation of shorter and closely packed text forms such as magazine headlines, brochures and book covers, t-shirt designs, logos, posters, movie spots, banners...

Bitumen is a sticky, black, and highly viscous liquid form of petroleum. When I created this font, it reminded me a bit of asphalt, hence the name. Bitumen is a handmade font based on Schmallfette Grotesk by Walter Haettenschweiler and Haettenschweiler font. The font was made with a Japanese brush pen, hence the bold lines. Bitumen comes in two styles: the regular, fat display font and a lighter version - both with italics.

Naïve Inline Sans is a layered sans serif handwritten font designed by Fanny Coulez and Julien Saurin in Paris. Our goal was to draw a font with finely irregular lines that give a human and whimsical feeling. We designed three weights to assure a good readability whatever the size. They can be enhanced with five different interior patterns and three shadows to improve your designs and bring a charming and unusual feeling. To do so, you can simply superimpose the layers with a compatible software like Photoshop, the weight above and the pattern(s) below, then choose a color for each. This font is part of our Naïve superfamily that contains lot of variations: Line, Inline, Serif, Sans Serif, and a special Art Deco one. Just click on our foundry name to see them all! We hope you will enjoy our work. Merci beaucoup!

The real handwriting script. Very powerful impression because of its heavy, wide and speedy shape. Award Winning No. 1 font 2007 at MyFonts and Rising Star. There is one more script designed by in the same concept. -Banana -Nothing

Based on some script in the 19th century. Inky texture gives realistic handwriting appearance. Smooth writing feeling creates antiqued and nostalgic atmosphere. There are two other script designed by in the same concept. -Daisy Lau -Lily Wang -Pansy Bo

Zemestro from 2003 was one of the first of the new “squarish sans-serifs”. Its designer David Farey says: “There’s nothing calligraphic about it, and there are no defining or identifiable single characters – it’s just clean and simply constructed.”

Many fabulous creatures were created for use on heraldic crests. The Heraldic Creatures font is an assortment of simplified renderings of some of these creatures. There is a total of 47 creatures all located under the normal character keys.

Miscellany JNL collects numerous images of various genres into one dingbat font. There are vintage stencil patterns, old-time ad cuts and decorations, line spacers [number keys 1 through 7], conversation balloons, parking lot symbols and other assorted goodies.

Second Impression JNL is the solid version of Lasting Impression JNL by Jeff Levine. It emulates the look of ink-stamped letters and numerals. Based on a 1930s-era set of rubber stamps, there is a limited character set.

Introducing Rajomon the hand drawn script made with dry brush. All European languages are in. More of all there are initial, final and alternative letters for making your lettering on a high level as a peak of the rock!

Mavblis fonts have playful and fancy look, which may recall that seen in fifties ads. The look, which is quite bold may well allow for using this font in titles, packaging, or catchphrases. There are also some ligatures and alternates encoded, so you are not stuck with one look in case you require to add some variety to your text. There are over 900 characters in each font, and many languages are served.

Brilliant Signature is a handwritten font which is very elegant and modern for you to use and your design interests, be them for logos, branding names, posters, podcasts and so on. There it is! I really hope you enjoy it - comments & likes are always welcome and accepted. More importantly, don't hesitate to send a message if you have a problem or question. Now just read this, go there and make it happen :)

Match and Kerosene is proud to present its debut font, Slab Sheriff. The design was inspired by Caslon's Italian type work from the early 1800s and a general love for western and heavy slab serif fonts. Slab Sheriff is an all-caps font, but there are display options easily accessed in any program using the lowercase glyphs. There are 2 ampersands as well; one of which can be accessed in the Stylistic Alternate OpenType Feature.

Friedrichsfeld is a small town near there where I live. Friedrichsfeld, Voerde and Wesel was Part of the Preussen Kingdom till 1912. Friedrichsfeld was a Parade ground of the preussen troops and get the name of the King Friedrich II (the old Fritz). Today there is a Preussen Museum near Friedrichsfeld in Wesel. The Font comes in two ground Version, one in the history Letters and old Ligatures and a modern Version.

Search is a brush script font, seasoned with unconventional choices here and there – 'Hey, they are everywhere!', one may say, and that's okay. This is a contemporary upbeat font with loads of personality and yet some alternates: there are two choices for each letter, delivering that nice, organic, tasty handmade feel. Available in two flavors: with and without a dry brush texture. Isn't it what you've been searching for? We bet! Cheers!

After the success of our best-selling Mr Black, we decided to once more use my grandfather’s dry transfer lettering sheets. My grandfather was a Polish military cartographer and he left us some used-up sheets. The letters didn't transfer so well but we liked the way they were damaged. Mr Tiger has upper- and lowercase characters with up to four alternate glyphs. First three variations are only slightly damaged but the fourth one is usually more distorted. All of the glyphs have a very high resolution so they can be used in a large scale and they will still look great. One of the best things in Mr Tiger is the OpenType Contextual Alternates feature. It will automatically set alternate glyphs depending on frequency of appearance of the same character. The script doesn’t throw random glyphs. For example in the word “HIPPOPOTAMUS” you will automatically get three different “P” glyphs and two “O” glyphs. It really works great but of course you can always fine tune it by hand.

As he eyed the bloody corpse of Lefty Jones in the hallway, Mac figured the crook had it coming: he always seemed to end up in the wrong place at the wrong time. Mac sighed, his head heavy with last night's alcohol; this meant another day behind his desk, typing endless reports and drinking the bureau's poor excuse for coffee…

Tabac Slab was created by combining several contradictory influences, the result of which is a universal linear font. The combination of brisk serifs and refined calligraphic details in the structure of the characters serves to create an original concept that mixes influences from both book and advertising graphics. Serifs aid legibility in long texts, while small drawn details realise their full potential in sizes of twenty-four points and larger. The basis for our Egyptienne was Tabac Sans, with which Slab logically forms a harmonic duo. The addition of bracket-less serifs caused the typeface to thicken and become solidly anchored on the lines, giving a firm answer to all typographers who like to complain about the slight exuberance of grotesque fonts.

Gyst is a neo-humanist sans-serif typeface that artfully blends the principles of Grotesque and Antiqua. With its classic uprights and the serifs in its true italics, Gyst spans the arc from a modern humanistic sans serif to a captivating calligraphic serif. Contrasting strokes and luscious, on the other hand razor-edged terminals reflect a sense of grace, thriving at the intersection of geometric precision and flourishing sophistication. Made for body text as well a s display use. In any situation, you will find the autonomous cursive posture to be a perfect playmate for the upright. Gyst Variable is a TTF Variable Font with a weight axis and a whole lot Alternates and Ligatures. Gyst is also available in four static upright and italic weights.

Hatsch Sans is a modern uppercase typeface. With balanced letterforms in a fresh appearance, this grotesque font is a new take on classic sans-serif design. It is legible and clean, optimized for a non-complex design or headline. The Hatsch Sans font family consists of Thin, Regular and Bold, and each weight as Italic, totalling in six styles. The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from Northern Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.

Sansterdam is a modern condenced grotesque font family. It's great for titles, posters, logos. Condensed font allows to include more information in one line. Sansterdam has special Deco version with circle uppercase letters and oldstyle numbers for more vintage feeling. Also Sansterdam has signature script font with many ligatures and alternates for more unforgettable combinations! Font looks amazing as alone words and as full text blocks. Also it good for bright captions and logos. Language support more than 30 languages: Afrikaans, Basque, Bosnian, Catalan, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, Galician, German, Indonesian, Irish, Italian, Latvian, Lithuanian, Malay, Norwegian Bokmal, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swahili, Swedish, Zulu etc. Download Sansterdam for your next project today! Thank you and have a great day!

Nexus (2004) consists of three matching variants – a serif, a sans and a slab – which makes it a highly versatile typeface. Nexus started as an alternative to Seria, a typeface Majoor had designed some 5 years earlier. But soon the design developed into a new typeface, with numerous changes in proportions and in details and with a redrawn italic. Besides the three connected versions (Nexus Serif, Nexus Sans, Nexus Mix) Majoor designed a monospaced version called Nexus Typewriter. The Nexus family is a workhorse typeface system like Scala, with features such as small caps in all weights, four different sorts of numbers and an extensive set of ligatures. All fonts in the Nexus family come in regular, italic, bold and bold italic. Free bonus: there are more than 100 elegant Swash italics and dozens of arrows and other icons. The Nexus family was awarded the First Prize at the Creative Review Type Design Awards 2006.

Nexus (2004) consists of three matching variants – a serif, a sans and a slab – which makes it a highly versatile typeface. Nexus started as an alternative to Seria, a typeface Majoor had designed some 5 years earlier. But soon the design developed into a new typeface, with numerous changes in proportions and in details and with a redrawn italic. Besides the three connected versions (Nexus Serif, Nexus Sans, Nexus Mix) Majoor designed a monospaced version called Nexus Typewriter. The Nexus family is a workhorse typeface system like Scala, with features such as small caps in all weights, four different sorts of numbers and an extensive set of ligatures. All fonts in the Nexus family come in regular, italic, bold and bold italic. Free bonus: there are more than 100 elegant Swash italics and dozens of arrows and other icons. The Nexus family was awarded the First Prize at the Creative Review Type Design Awards 2006.

Nexus (2004) consists of three matching variants – a serif, a sans and a slab – which makes it a highly versatile typeface. Nexus started as an alternative to Seria, a typeface Majoor had designed some 5 years earlier. But soon the design developed into a new typeface, with numerous changes in proportions and in details and with a redrawn italic. Besides the three connected versions (Nexus Serif, Nexus Sans, Nexus Mix) Majoor designed a monospaced version called Nexus Typewriter. The Nexus family is a workhorse typeface system like Scala, with features such as small caps in all weights, four different sorts of numbers and an extensive set of ligatures. All fonts in the Nexus family come in regular, italic, bold and bold italic. Free bonus: there are more than 100 elegant Swash italics and dozens of arrows and other icons. The Nexus family was awarded the First Prize at the Creative Review Type Design Awards 2006.

After I created my font Montello, I decided to continue with the classic connected font look. Meet Panettone. Panettone is a sweet bread loaf, originally from Milan, which is usually served during Christmas. Of course, you could use my Panettone script for your Christmas cards, but Panettone won’t look bad on invitations, book covers and products that need a classy look. Comes with ligatures for letters that just don’t connect well.

Moules is a mono spaced font family coming in three weights and three different forms, normal, italic and twisted. This font has more details than my first mono spaced font – Memory Square – and gives the possibility for more subtile typography.

Sheet music for the 1915 song "Is There Still Room for Me Neath the Old Apple Tree" had the title hand-lettered in a condensed, square sans serif. Although far from the more decorative lettering styles of the Art Nouveau period, this type of simple understatement was also a popular choice for the illustrators of the day. It is presented digitally as Nouveau Square JNL in both regular and oblique versions.

A casual sans that harks back to the very English style of book jacket and poster art of the late 50's and early 60's. The turned-in terminals are reminicent of Stephenson Blake's Grotesque 9, and the italic provides unique cursive versions of the lowercase characters. Available in a "narrow" version as well as two standard weights, this face lends itself to the wider letterspacing that evokes hot metal.

Developed by Indonesian designer Fadhl Haqq, Ordina is a grotesque-style superfamily with no less than 90 styles to choose from. It supports Latin including Pinyin and Vietnamese, Greek and Cyrillic, complete with Bulgarian alternates. Choose from Ordina’s eight figure sets, fine-tune its appearance with stylistic alternates for key lowercase letters, and put the reliable yet stylish sans-serif workhorse to good use in virtually any typographic application.

Tide Sans Condensed is fresh, carefree, and just as good looking as its extended brother, Tide Sans. The Tide Sans family includes beautiful italics and an overall affable look lost somewhere between a humanist and a neo grotesque. Tide Sans does the work for you by providing a ridiculously large stylistic alternates set, fine tuned small caps, and a whole beach of alternate (amper)sands to feel between your toes.

Developed by Indonesian designer Fadhl Haqq, Ordina is a grotesque-style superfamily with no less than 90 styles to choose from. It supports Latin including Pinyin and Vietnamese, Greek and Cyrillic, complete with Bulgarian alternates. Choose from Ordina’s eight figure sets, fine-tune its appearance with stylistic alternates for key lowercase letters, and put the reliable yet stylish sans-serif workhorse to good use in virtually any typographic application.

Kantarell is a calligraphic sans-serif typeface rooted in the traditions of Roman square capitals. In all-caps Kantarell has a very grotesque look to it, while in small x-height letters sustains it's ortodox form. The family available in single style and works best in headline and display settings. Typeface supports: Latin characters with diacritical marks; Cyrillic charecters (Ukrainian, Russian); Variety of symbols for use in commerce.

Vivala Unicase is a modern, rounded linear grotesque that is easy to read even in small font sizes. The composition of uppercase and lowercase letters results in a unique typeface. The new version contains five weights, including a boldface, which greatly expands the design possibilities. With an extensive set of characters and symbols, it is ideal for posters, t-shirt design, promotional products, car design, labeling, trademarks and headlines.

The grotesque workhorse: Substance fulfills the primary role of emphasizing content. Containing 8 weights + italics (800+ glyphs each) Substance is a workhorse with loads of subtle OpenType features (small caps, a choice of lining, tabular and old style figures, numerators, denominators, tabular figures and signs, fractions, ligatures), 21 currency signs and a diversity of symbols and arrows. Substance provides everything you need for demanding briefs like signage or corporate design.