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  1. Koliba JY by JY&A, $39.00
    Inspired by architecture and hand-lettered posters of the 1940s, JY Koliba makes a statement that is very 21st century. With an ultra-light weight plus an elegant book and bold, Koliba was designed to be flexible. Fine-tuned with a full Latin glyph complement, and Windows kerning support for designer Jure Stojan’s Slovenian mother tongue, Koliba is set to be one of the foundry’s best-loved sans serifs.
  2. Polyline by Mårten Nettelbladt, $-
    Polyline is based on a small 3x5 grid giving it a rather crude and technical look, further emphasized by the monospacing. ‘Polyline’ is a command often found in CAD-software that is used to create a series of connected lines. The typeface can also be installed as an AutoCAD .shx font, included in the download along with the .shp source file and the stroke shapes for all characters as .pdf
  3. Neogrotesk by Los Andes, $39.00
    Not of the Alps but from Los Andes. It tastes a lot more like wine than cheese. Neogrotesk is a versatile and functional workhorse typeface with a neutral look and Latin flavor. The font includes multiple typographic features such as alternates, ligatures, small caps, case-sensitive punctuation, arrows as well as lining, old style and tabular figures. Neogrotesk is the perfect choice for editorial, corporate and advertising design. This 40-style type comes in 5 weights with matching italics and contains 770 glyphs. The complete set consists of 4 sub-families: Essential, Essential Alt, Pro and Small Caps.
  4. Monni by Matt Chansky, $29.00
    Meet Monni, a clean and balanced sans-serif typeface family—fresh-faced and cosmopolitan with a high x-height. Monni sports finely crafted angles, complemented by confident squared punctuation. This sans-serif has a universal appeal accentuated by select modern angles. Perfect for campaign work with its memorable lines, clear consistency, and optimization for screens. Noteworthy for both headline and body copy needs. Monni is sure to aid in brand retention. Monni is generously multilingual, including Ukrainian and comes in 5 weights, from light to black. With nearly 800 total glyphs, Monni’s versatility will make an excellent addition to any professional font collection.
  5. Zapatista by MADType, $29.00
    Zapatista is derived from a typeface that I designed in 1998 but never released. It is a playful slab serif with a texture that is sometimes subtle and reminiscent of the irregularities of letterpress printing. Like a fine wine, this face has been aged to perfection and is now ready for public consumption. It includes a full character set with accented characters as well as a second full set of alternate uppercase, lowercase, and numbers. OpenType makes it easy to mix and match the two sets of letters to create custom designs. It's like having 2 fonts in one!
  6. Karsten by Nasir Udin, $25.00
    The first development of Karsten typeface was inspired by signs on some old Dutch-buildings in Java. Then in the making, it blends with modern style. It's a synthesis between two cultures, the East & the West. The typeface was named after the Dutch architect who gave major contributions to architecture and town planning in Indonesia, Herman Thomas Karsten. It comes in nine weights from thin to black with matching italics. Its mixture of weights provide a wide range of styles that will help you find the best vibe for your projects, for headlines or a short paragraph. See the full presentation on Behance
  7. BR Shape by Brink, $30.00
    A contemporary geometric type family in 18 styles. Built with precision, simplicity and a subtle warmth. Flexibility is the founding principle around which BR Shape was designed. The family is open, accessible and puts content first. Perfect for displaying text with complete clarity and purity. BR Shape is available in 18 finely crafted styles, with nine weights ranging from Hairline to Super. The fonts also provide advanced typographic support with OpenType features such as case sensitive forms, icons, stylistic alternates and multiple figure sets. Also containing advanced language support as standard. For custom inquiries please contact: mail@brinktype.com
  8. Krong by Joelmaker, $18.00
    Krong is a set of font family, modern Geometric in which there are several combinations of unique style sets, so ready to help you to make your designs look elegant. Krong Each contains nine weights ranging from Thin to ExtraBold, all with companion italics. The font includes more than 819 glyphs, covering all European languages written in Latin script. Krong OpenType features: Stylistic Alternates, Sylistic Set, Standard Ligatures, Discretionary Ligatures for lowercase and uppercase, Case Sensitive Forms, Arrows, Circled and Black Circled Figures, Proportional Old Style figures, Tabular Lining figures, Slashed Zero, Fractions, Superscript and Subscript figures.
  9. Teenage Tropics by Teenage Foundry, $19.00
    Teenage Tropics is a vintage typeface display font that exudes a unique blend of retro style and tropical vibes. This font is designed to capture the essence of the 1950s and 1960s, with its bold and playful letterforms that are reminiscent of old-school signages and advertisements. The characters have an artistic touch, featuring curved lines and ornate flourishes that add a sense of whimsy and nostalgia. Teenage Tropics is perfect for projects that aim to evoke a sense of fun, adventure, and a retro aesthetic, such as retro-themed designs, vintage-inspired logos, posters, and packaging.
  10. Wild Soul by Pixel Colours, $24.00
    Wild Soul is a handwriting font duo designed for projects with a hand drawn, organic vibe. Imperfect with a subtle texture, great for artsy designs! This artistic font is perfect for product packaging, movie posters, art posters, quotes, logo design, etc. Includes a dingbats font full of extra doodles for decorating texts or creating beautiful quotes for social media posts. This font pair is a must have if you love handwritten fonts! Includes: Wild Soul Regular: a script hand drawn font with imperfect lines and texture Wild Soul Extras: a dingbats font full of hand drawn doodles
  11. Editors Note by Jen Wagner Co., $17.00
    Say hello to the Editor's Note Family, an editorial serif display that includes 16 fonts, regular and italic, from Hairline weight to Bold, and still has all the clean lines, tight curves, and trendy minimalist vibes! I've been loving the clean, editorial type trend happening in design right now (let's be real, there's always a place for timeless editorial type). Editor's Note is a stunningly crisp upper and lowercase typeface that looks incredible in both large settings as a display text (think big headers, pretty quotes, calls to action, etc.). I've been loving combining the regular and italic, especially in big, bold quotes.
  12. Oxlaide by Four Lines Std, $15.00
    Introducing OXLAIDE: The Bold and Playful Display Font that's designed to capture attention and add a touch of whimsy to your projects. With its rounded corners and playful style, Oxlaide font is the perfect choice for a wide range of creative endeavors. Its robust, thick lines ensure that your message stands out, whether you're designing posters, banners, logos, or any other project that needs to grab attention. Oxlaide font also plays exceptionally well with others. Its bold and playful style complements handwritten fonts beautifully, creating a harmonious balance between structure and personality in your designs.
  13. Nerve Agent - Personal use only
  14. Coldera by Haniefart, $12.00
    Coldera is a sans serif typeface deliberately modified to make it look beautiful, attractive and modern, available in uppercase, lowercase, ligature and alternative letters. Coldera is suitable for business brands, brochures, posters, magazines, comics, t-shirts, banners and many others.
  15. Flower Doodles by Outside the Line, $19.00
    Flower Doodles... 15 line drawings, 15 reverse drawings... this font is drawn so that you can use a line drawing and its corresponding reverse together or use all the line drawings together or all the reverse ones together. Lots of looks with these 30 flowers.
  16. Industrial Gothic by Monotype, $29.99
    Industrial Gothic recalls the Industrial Revolution of the 19th century. There are four styles: Single-Line, Double-Line, Banner, and Small Caps.
  17. Ragistan by Mokatype Studio, $25.00
    Hello Introducing, Ragistan - Elegant Display Sans Serif is a unique font that uses ligatures to smoothly link letters. Perfect for adding a unique twist to word-mark logos, monograms, or pull quotes. Ragista has 32 ligatures and 6 Alternates as well as numbers and punctuation making it super fantastic. Ligature can be turned off if required standard writing needs. Any question? Just ask! What's Included : Standard glyphs Alternate glyphs Ligatures Web Font Works on PC & Mac Simple installations Accessible in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters - Fully accessible without additional design software. Fonts include multilingual support Image used: All photographs/pictures/vectors used in the preview are not included, they are intended for illustration purposes only. Language Support: Danish, English, Finnish, French, German, Italian, Luxembourgish, Norwegian Portuguese, Spanish, Swedish, Swiss, German and More Cheers! Thank You
  18. Konseric by Picatype, $18.00
    Konseric is an elegant serif display font of a classic style that has been modernized with unique curves and cut-ins making it one of the most memorable top fonts on the market. It represents vintage aesthetics in a modern and minimalist way. Fonts include special uppercase letters, alternative characters and beautiful ties and multilingual support. This versatile font can be used for wordmark logos, mastheads, pull quotes & monograms that show feminine and masculine qualities, elegant packaging or invitation cards and almost all creative designs. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. We hope you enjoy the font, please feel free to comment if you have any thoughts or feedback. Or simply send me a PM or email me at picatypestudio@gmail.com. Thanks for purchasing and have fun!
  19. Minnak by Esintype, $18.00
    Minnak, as a whole geometric display type is our take on Square Kufic (Makili) style Latin script fonts, comes in eleven weights with linear progression. It is an Uniwidth typeface at the core. From Hairline to Black, all multiplexed weights take up the same space in width and can be used interchangeably. Supports wide range of Open Type features, with many stylistic alternates in 12 context. Minnak is also have a close relation with pixel fonts, because in spite of its based on Makili forms, it all started as a pixel font in the drawing stage before further steps came into play. The key difference between Minnak and Makili style is that the latter must have the exact square counters with no diagonal strokes, and any other components of a letterform must conform to be proportional. Such style-specific requirements determine the overall dimensions of the glyphs and therefore, there can be only minor differences between the typefaces. In Minnak, counters are rectangular because of its narrow and condensed proportions, but the Makili form influence is still manifest. This impression is best confirmed with Medium weight where negative spaces and stem thickness are equal. Contrast and virtually no optical correction were presented, as characteristic of its genre had to have equal horizontal and vertical line thicknesses. As per the minimal and authentic look of the type, all glyphs are drawn as straight or only as 45-degree diagonal strokes. The representation of the ‘diagonalless’ approach is preserved by stylistic alternatives, making its similarity in visual aesthetics clearly visible. Marks and punctuation is another feature that doesn’t follow the strict rules of the origin style. Although not a pixel font, all building parts of the glyphs in Minnak share the same unit precision as they are designed with pixel equivalents in mind. Even space characters are designed to match glyph widths, meeting the demands of certain typesetting or multi-line lettering compositions. With its Pseudo Ancient and Runic alternates, extention parts and ornaments included in all weights, Minnak is suitable for branding, logo and monogram designs, the screen titles and headlines, packaging, posters, book covers and more, where it shines at big sizes. Its pixel font-like appearance makes it a significant choice for the modern compositions. Thanks to mostly uniform width design, it is possible to use Minnak also as a system for lettering. This feature can be used as vertical fitting of the letters between the lines. As a casual expression in Turkish, “Minnak” is one of the seven typeface designs in Esintype's ancient scripts of Anatolia project, Tituli Anatolian series — representing Seljuk period in the medieval Anatolia and their tradition of architectural stone ornamentation.
  20. Hua by YXType, $14.99
    Hua type family is a sans-serif with very humanist details to represent the essence of nature. It features 14 weights from the very thin to the very bold, generously covering a wide range of the natural spectrum. Aiming to represent the soft and elegant side of nature, Hua features very unique italics that have their own take on the identity. The letterforms of the italic fonts are inspired by the lineage of both traditional calligraphic approaches for serifs and much simpler forms for sans-serifs. Hua provides very crisp performances on screens and its large x-height combined with fine-tuned proportions help it retain legibility very well on smaller sizes.  Features: • Support for 200+ Latin languages • Double & single storie “a” & “g” • Unique italic letterforms • Low contrast with unique details • Small caps with symbols • Arbitrary and defined fractions • Support for superscript & subscript in normal & scientific alignments • Proportional lining, proportional old-style, tabular lining, tabular old-style
  21. The Vintage Town by Nathatype, $29.00
    Looking for a font that will make your branding stand out? Do you sometimes have an appetite for a bit more wholesome typography? Looking for a fabulous, retro, and adventure font? We've got what you want. The Vintage Town- A Script Font The Vintage Town is a script font that has a varied base line, fine lines, retro, and fun touches. This font features thick and angular letters that easy on the eyes and nice to look while it’s also easy to read. It is becomes more special with extruding version option. Fall in love with it's authentic feel and use it to create gorgeous titles., beautiful poster designs, eye-catching social media posts, cute logos, and many more. Our font always includes Multilingual Support to make your branding reach a global audience. Features: Ligatures Stylistic Set Swashes PUA Encoded Numerals and Punctuation Thank you for downloading premium fonts from Natha Studio
  22. Biargabara Script by IM Studio, $13.00
    Biargabara is a Script font that has various basic lines, fine lines, classic, elegant, modern touches. Can be used for various purposes. if you want to use it for your work, this font can be used easily and simply because there are many features in it to load a lower complete set of letters and include initial letters and terminals, alternatives, binding and support for many languages. Files include: * Biargabara OTF * Biargabara TTF To activate the alternative OpenType Stylistic, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or newer versions And this font has provided PUA Unicode (code-specific fonts). There are additional ways to access alternatives / swash, using Character Map (Windows), Nexus Fonts (Windows), Font Books (Mac) or software programs like PopChar (for Windows and Mac). If you need help or advice, please contact me via email "ikhsanm240@gmail.com" Thank you!
  23. Chokellate by Alfaraby Studio, $15.00
    INTRODUCING Chokellate font family a fonts of Chokellate font family duo stylish calligraphy that have a varied base line, fine lines, classic and elegant touches. Can be used for various purposes. Such as title, signature, logo, wedding invitation, t-shirt, letterhead, nameplate, label, news, poster, badge etc. Chokellate font family displays stylish calligraphy alternate characters. Includes initial letters and terminals, alternatives, ligatures and multiple language support. The Features of this fonts is: * Standart ligatures * Stylistic Alternates * PUA Unicode (Private Use Areas) * Swash Programs that support in this font is a Adobe Photo Shop, Adobe Illustrator, Adobe Indesign, Corel Draw and Microsoft Office. OpenType features can be accessed by using OpenType smart programs such as Adobe Photo Shop, Adobe Illustrator, Adobe Indesign, Corel Draw and Microsoft Office. can also be accessed through the character map. Special greetings for all, all of us all smoothly in running the routine. Thank you for your purchase!.
  24. 1565 Venetian by GLC, $20.00
    This set of initial decorated letters is an entirely original creation, drawn inspired by Italian renaissance engraver Vespasiano Amphiareo's paterns published in Venice circa 1568. It contains two roman alphabets : the first of large Initials, the second of small caps. Both containing thorn, eth, L & l slash, O & o slash. It can be used as variously as web-site titles, posters and flyers design, publishing texts looking like ancient ones, or greeting cards, all various sorts of presentations, as a very decorative, elegant and luxurious additional font... This font is conceived for enlargements remaining very smart and fine. The original height of the initials is at least about one inch equivalent to about four lines of characters, small caps may have the same height than the caps of the font used with, but cover two lines is better. This font may be used with all GLC blackletter fonts, but preferably with "1543 Humane Jenson", "1557 Italic", "1742 Civilite", "1776 Independence" without any fear for doing anachronism.
  25. Ponta Text by Outras Fontes, $25.00
    Ponta Text is an incise semi-serif type family designed for editorial purposes. It includes 18 fonts – 9 weights and their respective italics – providing you with versatility and flexibility for many of your typographic needs. Designed for legibility and readability, Ponta Text is specifically intended for long-form texts such as in books and magazines, in both print or digital media. Its letterforms and fine-tuned spacing ensures comfortable reading experiences, while its subtle details and elegant sharp corners add a touch of sophistication to your designs. These features allow you to fine-tune your typographic settings and create stunning layouts with ease. All the fonts include an array of typographic features such as ligatures, contextual alternates, lining, oldstyle, and tabular figures, as well as superscript / subscript numerals and fractions. The entire family can be used both as static instances or variable fonts. All of them come together in the Complete Family package.
  26. TE Nastaaliq by Tharwat Emara, $59.00
    TE Nastaaliq Font It is one of the Persian calligraphy or ta'liq line that appeared in Persia in the seventh century AH (thirteenth century AD), as it was extracted from the lines of naskh, patch and thuluth. It is a beautiful font whose letters are distinguished by precision and extension. It is also characterized by its ease, clarity and lack of complexity. It does not tolerate diacritics, despite its difference with the line of the patch, as it is one of the best fonts in the world and the best without a competitor and admires many Arab calligraphers, and no cultural or literary exhibition is devoid of a painting written in Persian script. It is one of the most beautiful lines that has a special character that distinguishes it from others, as it is characterized by gracefulness in its letters, so it appears as if it descends in one direction, and its beauty is increased by the soft and rounded lines in it, because it is more flexible in drawing and more flexible, especially if it is drawn with precision, elegance and good distribution, and the calligrapher may baptize In his use of decoration to reach strength in expression by taking advantage of arches and circles, in addition to the grace of painting, the artist may link the letters of one word and the two words to reach the composition of a frame or curved and wrapped lines in which he shows his genius in imagination and creativity.
  27. Linotype American Indian by Linotype, $29.99
    German designer Georg Popp designed Linotype American Indian in 2002. This symbol font contains mostly-triangular elements, which were inspired by paintings and other arts practiced by the North American Plains Indians. The symbols in Linotype American Indian, and Popp's other fonts, add a delightful touch to any design, especially when used in repetition. Try setting them large in your next flyer or brochure.
  28. Madison Street by Studioways, $40.00
    Madison Street is a font family with 8 fabulously fun typefaces! Eliza Gwendalyn & Jim Lyles of Studioways have teamed up with Spencerian calligrapher Elaina DeBoard to create a classic pointed pen calligraphy font. From its ornamental monograms, to its variety of complimentary text styles, and to its Madison Street Pro, with its elegant stylistic swashes and OpenType goodies, there is a font for every designer. Enjoy the sleek Madison Street Sans, Serif or Script, paired with the Ornaments font, complete with ornate monograms, or use each typeface on its own! Madison Street Pro has all the OpenType bells and whistles. The Ligature feature automatically substitutes beginning and ending letterforms, as well as 100 ligatures. Turn on the Swash feature for elegantly sweeping swash lowercase forms. Enable Stylistic Alternates for even more variations. There are also 10 Style Sets to chose from. And many more OT features! Madison Street is a basic version of the Pro font, intended for users who do not have OpenType savvy applications. Madison Street Stylistic is also a basic version of the Pro font, intended for users who do not have OpenType savvy applications. It has stylistically different ascenders and descenders. Madison Street Swash is intended to be used with the basic fonts, Madison Street and Madison Street Stylistic. It has lowercase beginning and ending swash glyphs and cannot be used to set text by itself. Madison Street Sans, Serif, and Script are text fonts modeled after the handwriting of Elaina. They are intended to be complimentary to any of the script fonts. However, you'll need to set them at a smaller point size (about 1/3 the size) in order to get the preferred scale and weight. Finally, the hairline weight of the Madison Street script fonts is very thin, and at small sizes up to 40 pt, you may notice some breaking up when printing to desktop printers. To remedy this, we recommend outline stroking the text a small amount (.1 -.3 value). this should improve the output without adding to much weight overall.
  29. Sabrina Pamella by Bluestype Studio, $15.00
    This is our newest product called Sabrina Pamella. Sabrina Pamella is a stunning signature font with a bold vibe. It will turn any design idea into a true standout. This font is suitable for use on business cards, weddings, t-shirt designs, logos, magazines, quotes, fashion, watermarks, invitations, signatures. What's include: - Alternate Characters - Multilingual Support - Swashes Thank you, and don't forget to check out our other products.
  30. PF Fusion Slab by Parachute, $40.00
    Fusion Slab was developed based on Fusion Sans Pro, as an amalgamation of traditional early nineteenth-century letters. Fusion Slab is a family of 3 weights with very tall x-height which is suitable for long headlines. On the other hand, its ascenders and descenders are extremely short so text lines can be set with a very low leading value. It provides support for Latin and Greek.
  31. Brighton vintage by Dealita Studio, $18.00
    Brighton Vintage is a stylish font that is both retro and bold font. Its thick curves give a 70s groovy vibe with the serifs bringing it slightly back to traditional. This font is perfectly made to be applied especially in logos, and other various formal forms such as invitations, labels, logos, magazines, books, greeting/wedding cards, packaging, fashion, makeup, stationery, novels, labels, or any advertising purpose.
  32. Alayla by Ghuroba Studio, $15.00
    Alayla is modern calligraphy. It's feels both magical and elegant. It looks stunning for your design such as on wedding invitations, thank you cards, quotes, greeting cards, logos, business cards and every other design. This font is PUA encoded which means you can access all of the glyphs and swashes with ease! It features a varying baseline, smooth lines, gorgeous glyphs and stunning alternates.
  33. Ajuslly by Stringlabs Creative Studio, $29.00
    Ajuslly is an incredibly distinct, delicate and timeless handwritten font. It looks stunning on wedding invitations, thank you cards, quotes, greeting cards, logos, business cards and every other design which needs a handwritten touch. This font is PUA encoded which means you can access all of the glyphs and swashes with ease! It features a varying baseline, smooth lines, gorgeous glyphs and stunning alternates.
  34. Giacometti by Linotype, $29.99
    Giacometti Letter is a fun design by Sine Bergmann and Leonore Poth. It has a rough, handwritten-looking style that is perfect for informal communications. The letters are light and narrow similar to her thin figures in the Pi font Giacometti." When combining Giacometti Letter with other fonts, try using "Jump" - another of Sine's designs - which contrasts well since is it wider and bolder."
  35. Fiesta De Los Muertos by Mvmet, $10.00
    Fiesta De Los Muertos is a fun and festive display font! Not only can be used for Halloween theme needs, you can use it too for other things for daily needs. Use it on t-shirts and clothing, book designs, greeting cards, stickers, posters, banners, or anything that needs a fun touch. Try it to create fabulous designs and feel the fun and cool vibes with it!
  36. Frames And Banners by Outside the Line, $19.00
    32 illustrations of 15 Frames and 17 Banners. Most are line drawings with a reverse version. Lots of dots and grids, scallops and stripes to mix and match. Quick way to add some punch to your layouts. Great for mailing labels, labeling for jars, borders for this and that. Nice scrapbook additions too. Take a look at Rae's other frame fonts... Frames & Borders and Frames & Borders Too.
  37. Agneia by Maculinc, $15.00
    Agneia is a display font with a line cut style on each letter to add a unique feel and is very helpful for layout design projects, posters, logos, brands, packaging, vintage and modern style designs or for any other design. Agneia is displayed in upper and lower case, and also comes with multilingual to support more of your needs. Email support: maculinc@gmail.com Thank you! Maculinc
  38. Colombard by Kitchen Table Type Foundry, $15.00
    The other day I drank a glass of white wine, which was partly made with Colombard grapes. When I created this font, I needed a bit of a ‘posh’ name, so I settled on Colombard. Colombard is a nice, handwritten font. Quite elegant, but cheeky at the same time. It comes with extensive language support and a full set of Discretionary Ligatures for double letter combinations.
  39. Hey Girl by Angele Kamp, $26.00
    Hey Girl is a fun, brush font with a a bouncy baseline. This playful font will give your designs that fresh, modern feel to it and will look lovely on quotes, cards, logo's and all your other lovely projects. Hey Girl has nice smooth lines which makes it perfect for crafters and cutting machines. Hey Girl contains standard characters, lowercase, uppercase, numbers, punctuation, ligatures, and international characters.
  40. ALS Direct by Art. Lebedev Studio, $63.00
    ALS Direct is an open and dynamic typeface with clear-cut letterforms that make it instantly readable. It lends text a neutral, yet agreeable and modern feel. Direct has nine font styles convenient for the purposes of navigation signage. Regular-style letterforms are rather wide, because direction signs are likely to appear before readers at an angle, so the type needs to withstand perspective distortions. And as signs and boards may vary in size, Direct was developed to include several width variations. Condensed fonts can be used where horizontal space is limited, allowing you to keep proper height and readability of the characters. A signage typeface must be easily readable from some distance away and have simple letterfoms with clear-cut features to quickly identify characters. Designing a type for a potentially wide range of purposes calls for a universal approach. If not destined to be used for navigation in a particular building, it shouldn’t incorporate any peculiar elements to agree with certain design or architecture. All of the above determined our choice of a sans serif with large apertures and definite features allowing readers to instantly recognize letters. Descenders are made compact not to interfere with the line below. And the low contrast between thick and thin strokes renders all elements equally perceptible. The x-height is significant, close to the cap height, which inhances readability of the lowercase type. There are two reasons why directions must not be set in all caps. Firstly, lowercase letters are more diverse and include ascenders and descenders identifying some of the letters in the line. And secondly, having learned to read, people recognize word shapes rather than individual letters, which makes lowercase text more readable. With Direct being a signage typeface, first to be developed were its width variations, and different weight styles and italics were added later. Another thing to be kept in mind was that signs often use dark background colors, and black type on a white background appears smaller than white type on a black background. Direct is the first Cyrillic typeface created for navigation purposes. Before that, designers could use the Cyrillic version of Frutiger (Freeset) developed by Adrian Frutiger for the Paris Charles de Gaulle International Airport, and a number of other, mostly body copy, neutral sans serif types. However, signs and boards were dominated by Arial, which Direct would be glad to replace offering elegance and lucidity of form instead of type bluntess. Direct was designed as a signage typeface, but its neutral style and clear-cut letterforms suggest various other ways of application.
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