The font collection is called "Retrokia", it is a display font for logotype. These collections contain script and sans serif font. Every font comes with 4 style typefaces (regular, rounded, rough and textured). This script font includes some alternates and ligatures. The Retrokia matches apply in some designs such as the logo, poster, label, badge, packaging, t-shirt, branding, quotes and more custom design. Retrokia features : 4 style typefaces (regular, rounded, rough and textured) Uppercase, lowercase, numeral, symbol, punctuation, alternate and ligature in script font All-caps, numeral, symbol and punctuation in sans serif font Multilingual PUA Encoded Thank you for your support and choosing us.

Hi! Celtic Nova font is available. The font is presented in regular and color versions. This is a new classic Celtic font with spirals and knots. Celtic Nova font is perfect for printing of graphic arts, posters, packaging and t-shirts. The font is given in regular and colored versions. *You can use color fonts in PS since CC 2017, AI since CC 2018, ID since CC 2019, QuarkXPress since 2018, Pixelmator, Sketch, Affinity Designer Since macOS 10.14 Mojave, Paint.NET Windows only.* *Please note that the Canva doesn't support color fonts!* You'll get: * A-Z letters * Numbers If you have any questions or issues, please contact me: kaer.pro@gmail.com Best, Roman.

Y'know the real trouble with Spider-man, Superman and the rest of the soulful superheroes, gloating supervillains and musing muckmonsters is They Just Don't Shut Up! For Crying Out Loud, give those iron jaws a REST willya?!? Yak Yak Yak! Blah Blah Blah! Yada Yada Yada... "With Great Power Comes Great Responsibility!" "You won't get away with this, Luthor!" "I'm the best there is at what I do!" SHUT UP!!! Letterers don't get paid by the WORD you know! QUIT YER WHINING! Yeah, yeah, yeah this font IS the much requested typeset -- featuring upper AND lower case characters -- created by Starkings & Roshell for the X-Men back in the Age of Apocalypse. Hell's Squakkin' Teeth -- The X-MEN... don't even get me started on THOSE guys! What THEY need is the mutant ability to put a freakin' sock in it!

Inspired by the lettering on a perfume, Halmos extrapolated a complete uppercase alphabet, and he also created a matching lowercase. Now the character set has been expanded completely, and this stylish Art Deco font is ready to create some headlines, new logos and wordmarks in many more languages. ALL fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual "western" glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.

When your handwriting is that good... make a font! Now you can "Be Me." Give your text a little attitude with this fun font! This font is great for beauty, fashion, announcements and so much more! With a variety of swashes and fun symbols to create quirky posters. Regular & Bold fonts include: 1821 Glyphs Including Basic Latin, Latin-1 Supplement, Latin Extended-A, Latin Extended-B, Greek and Coptic, Cyrillic, Thai, Miscellaneous Symbols, Hiragana, Katakana, CJK Unified Ideographs, & More.

Wappenbee is a 28 pixel bitmapped dingbat system for building crests for the modern, noble life. The dingbat allows you to build memorable crests like the skatepark crest, the smelly sock crest, the mixtape crest and many more. Vowels are mythical shield-holding creatures (upper- and lowercase are right- and leftfacing beasts), consonants are the various shields and numerals are 'crowns' above the crests.

As he eyed the bloody corpse of Lefty Jones in the hallway, Mac figured the crook had it coming: he always seemed to end up in the wrong place at the wrong time. Mac sighed, his head heavy with last night's alcohol; this meant another day behind his desk, typing endless reports and drinking the bureau's poor excuse for coffee…

The concept of this font are Inspired by stories of space travel, interstellar war. social life in the galaxy. So we chose the name Chronosfer, which was said to be similar to Chromosphere. The chromosphere is the second most outer layer of the Sun. Several thousand kilometres thick, it resides above the photosphere and beneath the corona. Due to its low density, it is relatively transparent, resulting in the photosphere being regarded as the visual surface of the Sun. What Featured on this font? Glyphs count is 281 glyphs each style. Have some alternate characters International Language Support Best to use on Hi-Tech Style design Space or cosmos theme design

Monolite occupies a space of its own, ignoring the common rules dictated to it. At once simple to look at and complex to perceive, this font is solid and resilient, perfect for making a stand. This font speaks in the language of the Resistance fighting for their freedom, stubbornly opposing blind conformity.

Nuyork Arabic was designed to emphasize on the individual Arabic letter visual traditional characteristics. Including 5 weights, it was designed with both text and display applications in mind. This font is intended to produce virtually cursive texts without eliminating the clarity or look-and-feel of the individual Arabic letters. Offering glyphs for the full Extended Arabic Unicode Standards 6.1, including the latest Arabic Supplement and Extended-A Unicode blocks, Nuyork Arabic incorporates comprehensive support for Quranic texts and other Arabetic scripts, including African sub-Saharan scripts. Careful design considerations were given to make sure that composed Arabetic text is visually prominent and stands well next to Latin. To insure legibility in all sizes, vertical strokes are emphasized when possible, while utilizing multiple x-heights to give a traditional Arabic feel. The design of this font follows the general guidelines of the Mutamathil type style developed by the designer, a decade ago, to enrich and diversify user typographic options, and to address the Arabetic scripts challenges of literacy, education, economics, and technology. Based on this style, it uses one glyph for every basic Arabic Unicode character or letter, as defined by the latest Unicode Standards, and one additional final form glyph, for each freely-connecting letter in the traditional Arabic cursive text. Nuyork Arabic includes the required Lam-Alif ligatures in addition to all vowel diacritic ligatures. Soft-vowel diacritic marks (harakat) are selectively positioned, with most of them appearing on similar high and low levels to clearly distinguish them from the letters. Tatweel, or Kashidah, is a zero-width glyph. Arabetics Latte includes both Arabic and Arabic-Indic numerals. Available in Open Type format, the Nuyork Arabic font family includes regular, light, bold, extra bold, and black.

Bluestar is a roundhand script with modern touch. It has round terminals and quite low stroke contrast. It has five weights in upright and italic styles. Bluestar has two sets of capital letters; one is more basic and subtle and the other (Stylistic Set 1) is bigger and fancier. Bluestar has also lots of alternates for ascender, descenders, end swashes etc. to give a good amount of possibilities to play with and make some unique designs. It also has few options for tails and underlines.

Ryno Slab is a superslab that was born out of a need for an aggressive, heavy, geometric display face that did not appear clunky. Its serifs are so thick, you could create reasonably legible word shapes by using all caps and masking the words out. Ryno Slab’s tough geometric exterior and squarish forms make it suitable for tight setting in posters, t-shirts, and artwork. Also, an extended character set with support for European languages make Ryno Slab a good fit for magazine headlines.

Inspired by the basic letter concept of Walter Huxley's 1935 gem Huxley Vertical, Dining Room JNL is a completely re-drawn typeface, adding even more of an Art Deco feel to an already classic Deco-era letter form consisting of condensed, rounded letters. Thick vertical lines balance against lighter weight ones, giving a dramatic contrast so typical of the Streamline Era of design concepts. This font marks another milestone in the Jeff Levine library of retro-inspired type faces. Beginning in 2006 with only ten designs, the collection has grown steadily with Dining Room JNL being the 750th font in the library.

Meet Grand Cru – a new approach to serif type. The type family is divided to three groups – Small, Medium and Large – according to the amount of contrast in letterforms. Forget about those old Text/Display categories – it’s up to you how to use your typeface. While the Grand Cru Large fonts are highly decorative, the Small versions function as reliable workhorses. All Grand Cru fonts come with thoughtful Open Type features – built-in small capitals are found in all of them, while the italics come with handsome Swash capitals. The romans are equipped with intelligent numeral styles including subscript and superscript and fractions.

Sandbox was inspired by designs created by the Robert D. DeLittle Foundry in York, England, sometime after 1888. At the time, the fonts were simply grouped under the title #260 in the DeLittle catalog. This new font family was completely redrawn and engineered by Steve Jackaman, and several additional weights were designed to give the family improved flexibility. Sandbox was given its new name because it showcases a playful and bold feel, and contains many fun alternate characters and ligatures. It excels in display, but can still lend a carefree feel to subhead and text sizes.

Cordial is a solid, friendly font. Like other informal script fonts, Cordial works in nearly any context. This font was originally named Pulpatoon, but the designer's wife made him change it.

Rockwell font appeared with Monotype Design Studio in 1934, a time which saw the return to popularity of slab serif fonts. Rockwell's strong and harmonious characters make this font particularly flexible.

Isaac Newton, father of the theory of gravity, used several forms of handwriting in his life, in numerous texts about numerous scientific subjects. Here, we propose a handwritten font, using a particularly legible script form, coming from texts written in 1672, the year he presented a new reflecting telescope to the Royal Society. It is a Pro font containing Western, Eastern, Central and Northern European, Icelandic, Baltic, and Turkish diacritics. The alternates and ligatures allow the font to look as closely as possible to the real thing. The features allow OTF software to vary the characters of a word automatically, with no more work than selecting contextual alternates and standard ligatures.

The original Jessen typeface, named in reminiscence of the great supporter of the printing art at the end of the 19th century, Peter Jessen, was designed in the years of 1924 until 1930. Bible Gothic was created by the famous German designer Rudolf Koch. Ralph M. Unger digitized this font exclusively for profonts in 2005, keeping his digitization as close as possible to the original design of Koch in order to preserve the distinguished character and the partly unconventional, original forms. The concept of a Bible Gothic was developing for years in Koch's mind and drove the direction of his work, but only after the experience with his Neuland design could he start the creation of his Peter Jessen typeface. Produced quite like Neuland, Jessen, however, is much more refined and more accurate in detail than Neuland. At first glance, it seems to look plain and simple, but if you look closer, the richness of its distinguished upper case forms unfold to a perfectly clear flow of text

Payload began as an early concept for Loaded magazine, and here is developed into a clean outline and rough splattery spraycan version. In this font, the upper and lower case characters are subtly different enabling a more realistic appearance to be achieved by ßipping between cases whenever characters occur together in pairs. Wide and Narrow styles of this popular font have been subsequently been added. This font is reminicent of military stencilling, urban graffiti and freight packaging. The "Outline" version, as before, is a carefully weighted addition where the thickness of the stroke is identical to the stencil gap. It has also been respaced and rekerned to allow for the additional character spread.

Having spent all of my teenage years in the 90s, it's no surprise that this very particular decade resonates so deeply in me. As a graphic designer, I still think the strongest visual languages of the last 50 years or so come from that time. Bold aggressive attitude is what most people remember from those designs. What they seem to forget—or, rather, to have completely ignored—is that some incredibly elegant and subtle styles emerged from those years. It still amazes me how they reflected so well the period in which they were conceived, taking style construction to the next level. Riff is a natural development of some of my thoughts about the 90s. Mixed with a very contemporary feel, it embodies several idiosyncrasies I absorbed over years of exposure to favorite design pieces, fonts, music, films and other cultural products that share the same spirit.

Bo Berndal's handwriting was terrible in his younger days, and he could not even read his own notes. When he started out as an apprentice in a printing shop, he started to copy Garamond italic and formed his own style of writing. Later he was inspired by both Alfred Fairbanks and his reform-writing and by Paul Standard in the U.S.A and created the Boscribe font.

This font is dedicated to the glory of the human spirit and honor. Osovec is a fortress of World War I. On the 6 August 1915, the defenders of the fortress, the Russian soldiers, against whom the enemy had used poison gas; though half-dead, were able to rise to the counter. Thus it was that 60 Russian soldiers routed the 2 thousand strong enemy army. This heroic episode has gone down in history as"Attack of the dead". The font contains more than 700 glyphs, support for all 104 European languages, all Slavic languages, a variety of OT features, including ligatures, old numerals, alternatives, ordinals, and many others.

Looking for a fun display font that makes your design bold and original? A great 3D font can be a real head-turner, leaving standard fonts in the dust. Introducing Ciubby - A Chubby Display Font. From T-shirts to headlines, Ciubby is perfect for any type of project. It works equally well for web and print, allowing you to use it across your brand. Let’s get creative! What you’ll get: Multilingual & Ligature Support Full sets of Punctuation and Numerals Compatible with: Adobe Suite Microsoft Office KeyNote Pages Software Requirements: The fonts that you’ll receive in the pack are widely supported by most software. In order to get the full functionality of the selection of standard ligatures (custom created letters) in the script font, any software that can read OpenType fonts will work. We hope you enjoy this font and that it makes your branding sparkle! Feel free to reach out to us if you’d like more information or if you have any concerns.

Introducing : Howli Playful fontpack with 7 Font Styles Howli are a combinations of fonts that fits with the playful concept. Purely created in a hand drawn to create a unique rough. An exploration of a playful theme with nice & cute look and you can combine within 7 style fonts from this FontPack! What's in this Pack : The **Boldest** on this pack are Howli layers, **3 Layered** fonts with *base, shadow and inline or hatch*. you can choose between inline or hatch for the Howli Layers. Howli Sans Serif Style comes with 3 Styles. Two of them are available for a Ligatures like I've shown on the display. Serif, A Dancing baseline serif gives you a freedom. Script, a Classic look of Script fonts Fun Script, a Cute and Fun Script. What's you'll get (10 Font Files) : Howli Layers Base.otf Howli Layers Hatch.otf Howli Layers Inline.otf Howli Layers Shadow.otf Howli Sans One.otf Howli Sans Two.otf Howli Sans Three.otf Howli Sans FunScript.otf Howli Sans Script.otf Howli Sans Serif.otf

The Slab American family of fonts is derived from a scientific letterpress manual published in the midwest in the 1890s. Slab American is an imperfect, chunky family ideally suited for any application where something non-digital is the desired effect. Slab American is part of the Grit History Series A font set. The set encompasses serif and sans-serif fonts in varying weights to meet the needs of designers.

Stone skipping creates water ripples. This font expands by the same principle. A small, narrow base growing to the top, right, bottom and left until it reaches the shores. In this case: from the mean line to the baseline and caps height with a max. of three lines. WBP Ripples is a beautiful, friendly looking and playful display font for everyday use.

Designs of characters that are almost forty years old can be already restored like a historical alphabet – by transferring them exactly into the computer with all their details. But, of course, it would not be Josef Tyfa, if he did not redesign the entire alphabet, and to such an extent that all that has remained from the original was practically the name. Tyfa published a sans-serif alphabet under the title Juvenis already in the second half of the past century. The type face had a large x-height of lower-case letters, a rather economizing design and one-sided serifs which were very daring for their time. In 1979 Tyfa returned to the idea of Juvenis, modified the letter “g” into a one-storey form, narrowed the design of the characters even further and added a bold and an inclined variant. This type face also shows the influence of Jaroslav Benda, evident in the open forms of the crotches of the diagonal strokes. Towards the end of 2001 the author presented a pile of tracing paper with dozens of variants of letter forms, but mainly with a new, more contemporary approach: the design is more open, the details softer, the figures and non-alphabetical characters in the entire set are more integral. The original intention to create a type face for printing children’s books thus became even more emphasized. Nevertheless, Juvenis with its new proportions far exceeds its original purpose. In the summer of 2002 we inserted all of this “into the machine” and designed new italics. The final computer form was completed in November 2002. All the twelve designs are divided into six variants of differing boldness with the corresponding italics. The darkness of the individual sizes does not increase linearly, but follows a curve which rises more steeply towards the boldest extreme. The human eye, on the contrary, perceives the darkening as a more fluent process, and the neighbouring designs are better graded. The x-height of lower-case letters is extraordinarily large, so that the printed type face in the size of nine points is perceived rather as “ten points” and at the same time the line spacing is not too dense. A further ingenious optical trick of Josef Tyfa is the figures, which are designed as moderately non-aligning ones. Thus an imaginary third horizontal is created in the proportional scheme of the entire type face family, which supports legibility and suitably supplements the original intention to create a children’s type face with elements of playfulness. The same applies to the overall soft expression of the alphabet. The serifs are varied; their balancing, however, is well-considered: the ascender of the lower-case “d” has no serif and the letter appears poor, while, for example, the letter “y”, or “x”, looks complicated. The only serif to be found in upper-case letters is in “J”, where it is used exclusively for the purpose of balancing the rounded descender. These anomalies, however, fit perfectly into the structure of any smoothly running text and shift Juvenis towards an original, contemporary expression. Tyfa also offers three alternative lower-case letters *. In the case of the letter “g” the designer follows the one-storey form he had contemplated in the eighties, while in “k” he returns to the Benda inspiration and in “u” adds a lower serif as a reminder of the calligraphic principle. It is above all the italics that are faithful to the tradition of handwritten lettering. The fairly complicated “k” is probably the strongest characteristic feature of Juvenis; all the diagonals in “z”, “v”, “w”, “y” are slightly flamboyant, and this also applies to the upper-case letters A, V, W, Y. Juvenis blends excellently with drawn illustrations, for it itself is modelled in a very creative way. Due to its unmistakable optical effect, however, it will find application not only in children’s literature, but also in orientation systems, on posters, in magazines and long short-stories.

Creative greetings... Introducing the Northy fifty font which has a modern looking design. In this font there are additional arches at each foot of the letter so that it looks more elegant. Northy fifty has Alternate and Ligature that you can use in both modern and contemporary designs, and are suitable for use in a variety of fashion media, posters, modeling magazines, typography, promotions and other digital media. FEATURES; -Uppercase and lowercase letters. -Support Foreign, Numbers and Punctuation. -Alternative, Ligature -Regular & Italic. -Works on PC. -Simple installation. -Accessible in Adobe Illustrator, Adobe Photoshop. Adobe InDesign, it even works in Microsoft Word. -Fully accessible without additional design software. Northy fifty is coded with Unicode PUA, which allows full access to all additional characters without having to design any special software. Mac users can use the Font book, and Windows users can use the Character map to view and copy any extra characters to paste into your favorite text editor/app. Thanks for visiting, have a nice day ;)

In the 1960 edition of Samuel Welo’s “Studio Handbook for Artists and Advertisers” is an example of poster lettering with the accompanying blurb “call this Chrysler”. This casual brushstroke design was slightly modified and then reworked into what is now Show Poster JNL and is now available in both regular and oblique versions.

Hey there, cats and kittens! Are you tired of the same old fonts cramping your style? Well, look no further than Hickertown - The Cat's Pajamas of Retro Comical Fonts! Hickertown will transport you straight to the Roaring Twenties, where flappers and dapper gents ruled the scene! 🍸✨ It's the bee's knees for all your design needs! These fonts are the real McCoy, capturing the essence of the speakeasy era. Your designs will be the talk of the town! Whether you're jazzing up your posters, covers, websites, social media, logo, branding, or invitations, Hickertown Fonts will add that authentic touch of yesteryear. Your projects will be the duckiest thing since sliced bread! Packed up with many Ligatures and Stylistic Alternates to elevate your design experience furthermore. Don't be a flat tire. Get Hickertown now and let the good times roll!

Sandy is a handwritten sans serif font, based on shapes made with ink brush. Sandy is a lively and informal typeface with good readability. Most of European languages are supported.

Nosegrind is a bit of a departure from our usual more traditional font offerings. It's based on skate-culture graffiti gleaned from various samples of similar style found on walls in Austin and online. The font includes two character sets, one which is plain and one which is enhanced with outlines. In normal usage the characters should nest, with slight overlap from one character to the next as shown in the sample to the right, but the lower case characters in the font are spaced evenly but not pre-nested, leaving the degree of overlap up to the user - nesting is easily adjusted with the tracking option in programs like Photoshop, Quark or InDesign. Ultimately Nosegrind will be added to our Modern Fonts collection, where it ought to fit in nicely.

"Banana Moonpie" is a fresh and whimsical addition to the world of fonts. This unique sans serif handwritten font combines the casual charm of handwritten script with the clarity of a sans serif typeface, resulting in a delightful and versatile font that's as fun as its name suggests.

Iranica is a new creation of Naghi Naghashian. It is extremely legible even in very small size. "Iranica" is reminiscence to my birthplace and my cultural root. Iranica is a modern Sans Serif font family. This innovation is a contribution to modernisation of Arabic typography, gives the font design of Arabic letters real typographic arrangement und provides more typographic flexibility. Iranica supports Arabic, Persian and Urdu. The highest degree of calligraphic grace and the clarity of geometric typography. This typeface offers a fine balance between calligraphic tradition and the Roman aesthetic common in Latin typography. It also includes proportional and tabular numerals for the supported languages. Iranica design fulfills the following needs: A. Explicitly crafted for use in electronic media fulfills the demands of electronic communication. B. Suitability for multiple applications. Gives the widest potential acceptability. C. Extreme legibility not only in small sizes, but also when the type is filtered or skewed, e.g., in Photoshop or Illustrator. Iranica's simplified forms may be artificial obliqued in InDesign or Illustrator, without any loss in quality for the effected text. D. An attractive typographic image. Iranica was developed for multiple languages and writing conventions. Iranica supports Arabic, Persian and Urdu. It also includes proportional and tabular numerals for the supported languages. E. The highest degree of calligraphic grace and the clarity of geometric typography. This typeface offers a fine balance between calligraphic tradition and the Roman aesthetic common in Latin typography.

Roos ST is a special version of the Roos family, engineered specifically for science writing. It is equipped with SciType, a combination of additional characters and OpenType programming included in the fonts to help with typesetting science text. For more information about SciType, please consult the SciType FAQ available in the Gallery section of this page. The Roos design is the Dutch classic made by S. H. de Roos during the years of the second World War, and subsequently used for a special edition of the Dutch Constitution on which Juliana took the oath during her inauguration as the Queen of the Netherlands. This design is widely regarded as de Roos's finest, and has one of the most beautiful italics ever drawn. Aside from the SciType additions, all the Roos ST fonts contain OpenType features for ligatures, ordinals, automatic fractions, and seven kinds of figures. For details about the functionality of Roos ST, please consult its Access Chart PDF available in the Gallery section of this page.

Kamane is a new font family, designed by Naghi Naghashian. It is based on classic calligraphic “Naskh” with the modern typographic metric. It is a Font family, in 3 weights, Light, Regular and Bold. This font is a contribution to modernisation of Arabic typography, gives the font design of Arabic letters real typographic arrangement und provides more typographic flexibility. Kamane supports Arabic, Persian and Urdu. It also includes proportional and tabular numerals for the supported languages. Kamane design fulfils the following needs: A Explicitly crafted for use in electronic media fulfills the demands of electronic communication. B Suitability for multiple applications. Gives the widest potential acceptability. C Extreme legibility not only in small sizes, but also when the type is filtered or skewed, e.g., in Photoshop or Illustrator. Nima’s simplified forms may be artificial obliqued in InDesign or Illustrator, without any loss in quality for the effected text. D An attractive typographic image. Kamane was developed for multiple languages and writing conventions. Kamane supports Arabic, Persian and Urdu. It also includes proportional and tabular numerals for the supported languages. E The highest degree of calligraphic grace and the clarity of geometric typography.

Katelyn is a sans serif font that reflects a straight and perfect handwritten note. In being in the middle of a sans serif font and completely handwritten, it will bring and lightness and playfulness to any design. Included in the face is a set of Ornaments that enhances the youthful font.

Godysun Arabic style font. Create the perfect Arabic and Islamic decorative design with this collection of exclusive value examples. With this stylish font, you can create all kinds of themes, from elegant to modern, and get the same result as shown. To get a variety of styles into your projects, they come in both upper and lower case, as well as several Alternates. You will be able to easily create quality designs.

The Tabac type system is a static typeface with modern shapes and distinct, wedge-shaped serifs. It is primarily designed for the setting of newspapers, magazines and books. Tabac boasts great variability in terms of letter weight in all of its styles. Each style works as a font of its own, featuring the full set of glyphs. The styles may be combined depending on the user; the choice of text and title face thus depends fully on the designer’s own taste, on the needs of the readers and the technologies of printing in use.