Frans Masereel wrote or should I rather say cut some "novels in pictures" around 1927. They are written in powerful black and white woodcuts and were apparently printed from the original cuttings, at least that what it looks like. On the cover he cut the titles in rough wooden letters. Those letters inspired me to produce Woody. Maybe some day I will add a second weight, wich will be an extended cut. But for the time being this is enough woodwork. Your woodcutter Gert Wiescher

Unlike the modest fonts in your menu content with discreetly imparting information, Carnival is conspicuous by design. Deliberately engineered to attract eyeballs, the typeface’s unmistakable silhouette produces a dramatic visual texture that stands out in print, on screen, or in any environment where your message demands to be noticed. The steady yet vibrant rhythm created by its letterforms also makes Carnival ideal for fashioning alphabet patterns and graphic devices. Flaunting a lean slender body anchored by stout stroke endings, Carnival turns conventional typographic thinking on its head by inverting the relative thickness of its stems and serifs. This reverse-contrast approach stretches all the way back to the roots of modern advertising, when similar types became the favorite for posters, packaging, and loads of consumer products during the 1800s. The striking style prevailed well into the next century, as Harold Horman, co-founder of New York City-based Photo-Lettering. Inc., modernized a version for the company’s popular film-typesetting service in the early 1940s. Digitized and expanded by Dan Reynolds in 2013, Carnival had previously been used exclusively for House Industries projects. Now you can get in on the action, and use this stunning slice of type history anytime you want your work to turn heads. SUGGESTED USES Carnival’s unique character commands attention, making it the perfect voice for promotional pieces, editorial design, labels, packaging, posters, and any other application that needs to strike the right tone. Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Originally made for a health food store chain we cannot name, Pipa is the embodiment of organic display typography. Although it draws inspiration from some cold type ideas, like the uncredited Atlantis from VGC and a couple of older photo-lettering faces, its overall expression is right in line with what has become today's vernacular in integrity organic display packaging. Pipa's construct approaches the thick-and-thin idea from a rarely used perspective, where the flow in form contrast naturally seeps out from within each stroke, while minimizing the amount of strokes helps the totality of the setting come positively alive. This is bead and lava lamp psychedelia for the 21st century. Pipa comes with plenty of alternates, including some very cool unicase variations, and extended Latin language support.