Chopsee is a fun, fluid, versatile font family of 8 weights and matching italics designed by Dan Jones for TypeUnion. The font aims to encompass movement and fluidity with its accentuated curves and terminals. The raised x-height creates more synergy between the lowercase and uppercase characters thus enhancing the visual appearance. The family of 8 weights & italics means you have plenty of usage options whether digital, branding or print - Chopsee black is perfect for that new brand idea you have, while the lighter weights provide a subtle support to clean layouts whether it’s call out text on a website or in print applications such as posters or magazine layouts.

Sequal is a handwritten graffiti tag script. It was drawn and created by Måns Grebäck between 2018 and 2020. Its round and soft letters are youthful and active, and cool while being cute. Sequal is a typeface family of five weights: Thin, Light, Regular, Bold and Black. The different weights ensures usability in any context, while also giving the ability to emphasize phrases or words. The font supports hundreds of languages, including European and Asian Latin scripts. Composed of over 1250 glyphs, it is guaranteed to contain all characters you'll ever need, including all punctuation and numbers. It also contains OpenType features such as alternates and ligatures.

"Foxes Storm" is a black metal-themed font with a menacing and scary look, making it perfect for a wide range of dark and horror-themed design projects. Whether you're designing a metal band's album cover, a horror movie poster or logo, or any other project that requires a dark and edgy aesthetic, "Foxes Storm" is the font you need. Its sharp and jagged letterforms, combined with the bold and intense appearance, make this font perfect for designs that require a powerful and impactful look. With "Foxes Storm," you can create designs that are both memorable and terrifying, bringing your dark and metal-inspired visions to life.

Qixohe is an elegant blend of tradition and modern style. With its strong Black letter characters, this font brings an irreplaceable classic element to your projects. It's the perfect choice for creating striking titles, memorable logos, or memorable prints. Qixohe's special features include alternative ligatures and characters that allow you to express your creativity to the fullest. With Qixohe, you can create a design like no other, one that will be remembered by all who see it. Whether for graphic design, branding, or printmaking projects, Qixohe will provide the character and notoriety you're looking for. So, grab Qixohe now and give your designs an unforgettable bold and elegant touch.

Stoxina. Pixel and Swashes. The screeching contrast between the historically extraneous ages of Baroque and the computer era characterises this new member oft the Atoxina family, “Atoxina family” with experimental character. Hazard the style-split, with Stoxina.

Gastella Night is a handwritten font family consist of script, casual handwritten, and unique all caps font. In other words you can get four styles of fonts at once, all styles in this family is well matched to each other. Gastella Night Script font comes with few ligatures to make it looks more natural, also comes with slant style named Gastella Night Script Italic to make it looks more delicate when used as signature. Gastella Night Regular is a casual handwritten font, so it will be suitable to all kind of design, as tagline, quotes, etc Gastella Night All Caps consist the uppercase only, add this font to beautify your design with it's unique style.

Distory Script Is a calligraphy Vintage script font that comes with beautiful alternate characters. copper plate mix calligraphy with handlettering style. Designed to convey stylish elegance. Pagoda attracts like a typeface that is smooth, clean, feminine, sensual, glamorous, simple and very easy to read. Distory Script comes with a Clean and Aged version, beautiful upper and lower case, binding and loved by many finishes. It has Multilingual support (Western European characters) and works with the following languages: English, Danish, Dutch, Estonian, Finnish, French, German, Hungarian, Icelandic, Italian, Norwegian, Polish, Portuguese, Spanish, Swedish. In my example I show how this script can be used. It's perfect for logos, wedding invitations, alcohol labels, romantic cards, and more. Thanks You.

Royal Banks - Retro Bold Font. In Royal Banks, I try to combine retro style with luxury and aesthetics touch. So the Royal Banks can be used in various projects with retro/vintage and luxury themes or another project with bold font. Such as logos, branding, posters, packaging, book covers, clothes/apparel, quotes, titles and others. Royal Banks come with clean and rough font version. Come with Opentype feature with a lot of alternates, its help you to make great lettering. Royal Banks is also support multi language. To access the alternate glyphs, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign, Corel Draw, Microsoft Office.

Please welcome our new Groovy Retro Typeface, Kelpo! Kelpo - Created from our explorations which were inspired by 70's retro style and pop culture visual design like old comics, cartoons, and posters. The strong bold character with groovy style makes us feel retro vibes and takes us to the 70's era Kelpo - Comes with 59 beautiful alternates which consist of 4 stylistic sets. Contains 2 styles regular and italic, this font is best used for headings, logotype, quotes, apparel design, posters, flyers, packaging, book cover, and many more. What you get : Letters, numbers, punctuation, multilingual support Has 59 beautiful alternates Come and say hello over on Instagram! https://www.instagram.com/dharmas.studio/ Dharmas Studio

Estefania is based on Retro Bold Script Typeface that could fit any Graphic Project. Using bold and contrast strokes to get eye-catchy and smooth looking, this project is just born and will come with other styles and more glyphs in the future. Drawn manually by hands, and reform into a clean Typeface. Natural stroke from original lettering. It can be used for Titles or even for writing. In this font, you will get : - TTF & OTF files - WOFF & WOFF2 - Over 299 Glyphs - 11 OpenType features - Support Multilingual languages Get Estefania now! It will be best used for any design requirement, many fonts will come with a unique concept. Thank you! Best Regards, FM-STCO.

Vasmook - Beauty Display Serif - Modern Classy Fancy Font Vasmook font comes with some ligatures, so you can combine it to make a perfect typography design. Vasmook Elegant Beauty Display Serif font is perfect for your up coming projects. Such as luxury logo and branding, classy editorial design, woman magazine, cosmetic brand, business, fashion promotional, art gallery branding, museum, historical of architectural, boutique branding, stationery design, blog design, modern advertising design, card invitation, art quote, home decor, book/cover title, special events and any more. The Vasmook also includes the full set: Uppercase and Lowercase Multilingual Symbol Number Punctuation Ligature Alternative multilingual That's it! Have fun with Vasmook Elegant Beauty Display Serif font . Thank you!

A tessellation is a shape that can be used to completely fill the plane—simple examples are isosceles triangles, squares, and hexagons. Tessellation patterns are eye-catching and visually appealing, which is the reason that they have long been popular in a variety of decorative situations. These Tessie fonts have two family members, a solid style that must have different colors when used and an outline style. They can be used separately or they can be used in layers with the outline style on top of the solid style. For rows to align properly, leading must be the same as point size. To see how patterns can be constructed, see the “Samples” file here. TessieOddsNEnds contains shapes that did not fit into the other Tessie fonts: TessieStandingBirds, TessieFlyingBirds, TessieMoreBirds, TessieXtraBirds, TessieSpinners, TessiePuzzlePieces, TessieAnimals, TessieBugs, TessieMiscellaneous, and TessieMoreStuff. (Earlier tessellation fonts from IngrimayneType, the TessieDingies fonts, lack a black or filled version so cannot do colored patterns. The addition of a solid style that must be colored makes these new fonts a bit more difficult to use but offers far greater possibilities in getting visually interesting results.)

Cabo Soft is the 2.0 version of our original Cabo Rounded Typeface, created back in 2015. With this new version, Cabo Soft, we have brought multiple upgrades and updates compared with the original version. Some of those consist in the addition of more glyphs and accents, alternate designs for many of the glyphs (including an alternate for @, #, some of the numbers and more), and most importantly, we have done a slight update in the design of the letters, which we'll give more details in the following paragraphs. The main style and thought behind our Cabo fonts has always been the rounded corners and the soft and welcoming vibe that it gives. It's friendly and familiar, but also modern and slightly elegant, especially the Thin and Light styles. With Cabo Soft we have worked on adding an extra touch to the design of the letters by working on the termination edges of each letter. If Cabo Rounded had an exact round termination for each letter, with Cabo Soft we have developed a unique non-equally rounded shape that is applied to all types of terminations for each letter. This new design approach makes it have a more clean style, a more modern and unique look, but it also gives stylish, exclusivist and elegant vibes, while still being friendly and familiar. Thanks to it's variety in weights and styles, you can use Cabo Soft in almost any design project. It works well with headlines and paragraphs, it's a perfect match for logo design and branding, but can also do wonders in videos, signage and many other elements. The typeface covers most likely the entire Latin Alphabet, it comes with multiple design alternates for many of the letters, glyphs and numbers, with accents applied for all of the available alternates. As a finishing note, with the help of our Cabo Soft typeface you can create an friendly and welcoming designs, as well as stylish, elegant and exclusivist. It has all the necessary glyphs and accents for any Latin Alphabet projects, and you can play around with all of the alternates to create unique designs right from the start.

Guess is a versatile, connecting script, designed to convey elegance and style. It is slender, feminine and friendly, let alone sexy. Guess will work perfectly for fashion, e-commerce brands, trend blogs, or any business that wants to appear classy and chic. The font is ideal for high-end logotypes and magazine headlines, but let’s not forget greeting cards, invitations, posters, ads and the various web usages. When it comes to the glyph set, well, Guess Pro has quite a lot of that (2500+ glyphs) - think multiple languages and tons of swashes and stylistic alternates to unleash your creativity. For all pragmatists out there, there is also a basic version of the font with an extended latin glyph set (no swashes, contextual alternates or stylistic sets). Last, but not least, Guess comes with a neat geometric sans in capital letters, which makes a great addition to the script, and a set of beautiful ornaments and borders that complete the whole look with a bang.

There's nothing really disastrous (impending or not) going on in my life right now, but I have always liked the expression. I thought about it when I watched a news item about the recent storm we had in Europe. The news showed footage of a person narrowly escaping a huge falling tree. Impending Disaster font is certainly no disaster. I created it using my fantastic Chinese ink and a broken tapas skewer (I seemed to have run out of my regular satay skewers). The result is a slightly rough, comic book kinda font. It comes with two sets of alternates for the lower case letters (which cycle as you type), one set of stylistic alternates for the 'O' glyph (and all accented O's), an alternate ampersand, asterisk, question mark and exclamation mark and a set of alternate numerals. Impending Disaster comes with extensive language support, including Vietnamese, Greek and Sami - so don't come running and say you didn't have any options! ;-)

Yovetta is an aesthetic sans serif typeface that looks elegant and timeless inspired by nature and classy modern. This hand-drawn typeface is made in a digital hand-drawn style with a classy scripted look. This font is good for logo design, Social media, Movie Titles, Books Titles, short text even long text letters, and good for your secondary text font with sans or serif. **Featured:** * Standard Uppercase & Lowercase * Numeral & Punctuation * Multilingual : ä ö ü Ä Ö Ü ß ¿ ¡ * Alternate & Ligature * PUA encoded We recommend programs that support the OpenType feature and the Glyphs panel such as Adobe applications or Corel Draw. so you can use all the variations of the glyphs. Hope you enjoy our fonts!

Aretha is a classy and beautifully designed sans serif. The main idea of Arteha is to combine the sans serif humanist font style with traditional styles so as to provide a pleasant atmosphere for the reader. The horizontal side of Aretha is designed with a slightly thinner so that the counter can look wider and also looks stiff in some parts to give a firm impression on the letters. Not only for display size, Aretha also works well in text size. Represents multilingual and is equipped with several Open Type features such as tabular figures and stylistic alternates in letters a, g, t and y, so this is very suitable to complement your various design needs.

Founder is a neutral sans-serif font family consisting of 6 weight categories. The font was created for use on his own website, but eventually the account went on public sale. The original purpose of the font was not intended to be a multi-tool. However, now everything necessary has been added to it so that it can be safely used in projects. Founder supports more than 50 Latin-based languages, as well as Belarusian, Russian and Ukrainian Cyrillic. Gothic sans aesthetics give Founder a natural and relaxed feel that business fonts lack today. The font is perfect for cases when you need to dilute the silence of modern digital environment or just to complement the author's illustrations.

Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.

Cynosure Soft is a rounded, friendly version of Cynosur, a humanist sans with a subtle thick/thin stress. This gives it a clean, sharp elegance and precision that can be missing in some more familiar monoline sans faces. The wide range of weights and the matching reweighed italics make it a versatile solution where a consistent appearance across a broad range of applications is required. Its clear and inarguable design make it suitable for a wide variety of uses, from corporate to entertainment, text to headline, signage, logotypes, magazines and reports. The italics retain the design of the upright across all characters, again ensuring consistency. Includes tabular, lining and old-style numerals.

Cephalonia is a geometric sans-serif with a unique set of alternates that draw their inspiration from classical greek engravings. The crossbars in the alt characters O, E, F and D are the most notable examples of this greek influence. The landscape of Greece and in particular its islands were the inspiration behind the angular A, H and G, which conjure images of rolling hills and waves. Cephalonia's alternate Q and ampersand are completely original designs. Cephalonia combines the simplicity and elegance of the most famous geometric sans-serifs while adding original embellishments that make it something new and exciting. The end result is a typeface that can evoke a classic feeling while simultaneously holding an edgy contemporary feel.

Project Of Code - Display Sans Font. Project Of Code a contemporary, Display Sans inspired display typeface full of character, quirky ligatures, and glyphs to keep your designs fresh. Project Of Code is a display font that we recommend using in the following types of work; magazines (titles and layouts), logos and branding, invitations, quotes, blog headers, posters, and advertising. The alternative characters were divided into several Open Type features such as Swash, Stylistic Sets, Stylistic Alternates, Contextual Alternates, and Ligature. The Open Type features can be accessed by using Open Type savvy programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, And Microsoft Word. This font is also support multi language.

Troglen Sans is a professional, bold sans-serif font that's perfect for grabbing attention. With a modern, casual feel and thick strokes, it's perfect for headlines and making a statement that's both bold and confident.This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

The family contains two fonts - charged with OpenType features vintage soft serif and a sans serif with corresponding forms and softness. Serif: Grandma’s sweet and soft recipe with more than 1300 ingredients (lots of alternates, swashes, ligatures and design elements). This font takes it’s inspiration from Goudy, Windsor and Bookman typefaces. Watch the video showing the font stylistic alternates and swashes in action https://youtu.be/_MHNizwq1bM Sans serif: Soft and friendly, it is a simple 1970s inspired geometric grotesque to use as a support font with Praliné Serif or any other serif or script font of your choice. Both fonts fully unicode mapped so can be used in any application. Get your designs look 1970s!

Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.

Pill Gothic walks the tightrope between a heads down, hard working, utilitarian sans and something that stands out, saying, "Look at me!" Designers looking for a type that will work in blocks of text for callouts, captions and headlines will find that unique balance with Pill. Pill Gothic asks the question: what is the effect of a few truly unique characters on the meaning of a type? In particular, the 'a' and the 'g', while relating strongly to the forms of the other characters, stand out from the traditional milieu of sans serif types. The name Pill Gothic came from early studies of the condensed weight where the lower case characters had the shape of a pill capsule.

In a specimen book from Stevens, Shanks & Sons, Ltd. of London (circa1930s) “Royal Gothic” was their version of a classic grotesk sans that had been in use as far back as 1899 when the Keystone Foundry called it “Charter Oak”. The terms "gothic" and "grotesk" were equally applied to early sans serif typefaces – at first not well embraced by printers as being too ugly (grotesque) for use. One familiar characteristic of early grotesk fonts (such as this one) is the numerous variations of character widths and shapes. By combining those two terms into a font name, the digital version of this design is called Gothic Grotesk JNL, and is available in both regular and oblique versions.

New Gerbil Sans Serif Modern has distinctive characteristics, such as bold thin lines and strong bold lines, as well as highly geometric letterforms with sharp corners. The color of this font tends to be monochromatic with white as the base color, making it suitable for use in designs that are modern and stylish. This makes this font easy to apply to various media, be it for poster designs, logos, business cards, banners, and various other design purposes. New Gerbil Sans Serif Modern is a very flexible font that is suitable for a variety of design purposes. With a modern and stylish design, this font can give your design a very luxurious and elegant impression.

Meet Think, a varied-width sans serif font with fun options. At first glance, Think appears to be your standard all-caps mono weight sans. But if you look more closely, you’ll see that Think pairs wide and narrow characters to create a bold, eye-catching look that’s perfect for headlines, editorial design, monograms, branding, logos, poster design, and more. Think includes over 800 glyphs and uses 4 stylistic sets to give you lots of options in terms of the width of each letter. OpenType features include character variants, stylistic sets, and multilingual support (including multiple currency symbols). These features can be very easily accessed by using OpenType-savvy programs such as Adobe Illustrator and Adobe InDesign.

Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.

Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.

Saprona is a powerful sans-serif with a curved terminals, a tall x-height, narrow letterforms and seven weights. 400 Glyphs. Extensive Language Support. 84 Languages. Advanced OT Features. 7 Weights. Fully Variable. Updates. Advanced OpenType Features include Old Style Figures, Fractions, Denominators, Numerators, Standard Ligatures, Case Sensitive Forms, Alternates to satisfy the most demanding professionals. Curved terminals and unique letterforms make for a sans serif with a unique appearance that can make your brand or design stand out. Saprona is designed to be very versatile therefore it works great in all areas whether it is Editorial Design, Graphic Design, Web Design, UI Design and Print. And is well suited for both Headings and Body Text.

Introducing, North Valley - A cute display font duo. This font has two styles, sans and script. Both fonts are paired perfectly to used for casual and playful theme design. This font also perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Sans and Script uppercase and lowercase numbers and punctuation multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Experience the charm of Bluebird Melody, an exquisite font duo that combines a script and sans serif with a delightful handwriting style. The script font exudes elegance and grace, while the sans serif font adds a touch of modernity. This versatile duo is perfect for various applications, such as branding, logos, packaging, invitations, and more, where a blend of organic and handwritten aesthetics is desired to create a warm and personal touch. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was designed with the intention of combining excellent legibility and character recognition with the ability to create compact, distinctive words and lines while maintaining basic flourishless letterforms. The sans serif style is pre-dominant in this design, but serifs or rather parts have been added where necessary, mostly at the top left hand parts of the characters, to aid readability. Use Jeunesse as a text and display face. There are also fully sans serif and slab serif versions available which can be used on their own or mixed with each other and the parent fonts.

The Gleams serif playful display is unique, this font and is equipped with multilingual to be able to handle most typographic applications ranging. will be perfect and look luxurious for many projects such as fashion, magazines, logos, branding, photography, invitations, quotes, blog headings, posters, advertisements, postcards, etc. The Gleams serif playful include ligatures, capital letters and lowercase alternate letters. You need a program that supports OpenType features like Adobe Illustrator, Adobe Photoshop CC, Adobe Indesign and Corel Draw. and you can also access alternative flying machines via Font Book (Mac users) or Windows Character Map (Windows users). For sans style please check at https://www.myfonts.com/fonts/alandya-typefoundry/gleams-sans-display Happy Designing . . .

The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was designed with the intention of combining excellent legibility and character recognition with the ability to create compact, distinctive words and lines while maintaining basic flourishless letterforms. The sans serif style is pre-dominant in this design, but serifs or rather parts have been added where necessary, mostly at the top left hand parts of the characters, to aid readability. Use Jeunesse as a text and display face. There are also fully sans serif and slab serif versions available which can be used on their own or mixed with each other and the parent fonts.

Nexus (2004) consists of three matching variants – a serif, a sans and a slab – which makes it a highly versatile typeface. Nexus started as an alternative to Seria, a typeface Majoor had designed some 5 years earlier. But soon the design developed into a new typeface, with numerous changes in proportions and in details and with a redrawn italic. Besides the three connected versions (Nexus Serif, Nexus Sans, Nexus Mix) Majoor designed a monospaced version called Nexus Typewriter. The Nexus family is a workhorse typeface system like Scala, with features such as small caps in all weights, four different sorts of numbers and an extensive set of ligatures. All fonts in the Nexus family come in regular, italic, bold and bold italic. Free bonus: there are more than 100 elegant Swash italics and dozens of arrows and other icons. The Nexus family was awarded the First Prize at the Creative Review Type Design Awards 2006.

Introducing Brightland - Condensed Sans Serif Font Brightland is a condensed sans serif font that comes in four distinct styles - solid, solid italic, line, and line italic. This versatile font is perfect for use in a wide range of design projects, including branding, advertising, and packaging. Its clean, modern aesthetic makes it suitable for use in a variety of settings, and its four different styles allow you to create a wide range of looks. The solid style of Brightland is straightforward and uncomplicated, making it perfect for use in headlines and titles. The solid italic style adds a touch of flair, while the line style is light and airy. And the line italic style is perfect for creating a more playful, imaginative look. FEATURES - All Caps - Numbering and Punctuations - Multilingual Support - Works on PC or Mac - Simple Installation - Support Adobe Illustrator, Adobe Photoshop, Adobe InDesign, also works on Microsoft Word Hope you Like it. Thanks.

Alta California became designer steve mehallo's "vector-based artist's response" to the early Apple Macintosh bitmapped font San Francisco. Alta California was developed using "sampled" wood type and letters from numerous historical sources. The name comes from the Alta California newspaper, the first daily published in California, one of a dubious Barbary Coast nature, a sheet that shaped the bias of San Franciscans and attracted its own grade of reporters, including a printing specialist who went under the nom de plume Mark Twain. Alta California's edges were meticulously redrafted by hand, with letterpress-inspired fallout and 19th century pointing hands. The final collection of rough hewn letters jump, dive, fall, zag and zig. Alta California looks great on greeting cards, food packaging, as retail signage for boutiques, vintage stores or at D.I.Y. sales, on band posters or club cards, in and around historical quarters, or for use on any ransom note that needs to evoke a wild west look and feel.