Blue Village – A Two-faced Modern or Vintage Serif Font with a fancy, playful, unique, and versatile vintage style. It looks amazing at display sizes and is easily readable in text size. This font also have a lot of unique alternate and ligature that will create amazing design projects. Blue Village with it’s vintage / retro style work well for branding projects, logo, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, or whatever project you’re working on. What’s Included? Uppercase & lowercase letters, numbers, punctuation Ligature & Huge Stylistic alternate Multilingual support If you have any questions, please feel free to get in touch. Thank you

Margaret is Modern Luxury Unique Serif Font is a well-balanced contemporary font with a fancy, unique, and versatile Luxury serif, font that you can combine to get any variations and unique shapes easily just in seconds with choose alternates of them. It is a serif display font with moderate contrast that perfect for branding projects, logo, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, stationery, and any projects, it makes with a high level of legibility. What's Included: Character set A-Z Numerals & Punctuation Accented Characters (West Europe) Works on PC & Mac Recommended using Adobe Illustrator or Adobe Photoshop. Wish you enjoy our font. :)

YANKING is Modern Display Ligature Font is a well-balanced contemporary font with a fancy, unique, and versatile Luxury serif, font that you can combine to get any variations and unique shapes easily just in seconds with choose alternates of them. It is a serif display font with moderate contrast that perfect for branding projects, logo, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, stationery, and any projects, it makes with a high level of legibility. What's Included: Character set A-Z Numerals & Punctuation Accented Characters (West Europe) Works on PC & Mac Recommended using Adobe Illustrator or Adobe Photoshop. Wish you enjoy our font. :)

Modern serif fonts are a contemporary twist on traditional serif typefaces, striking a perfect balance between classic elegance and modern aesthetics. Combining clean lines with refined serifs, they exude a sophisticated and professional vibe, making them a popular choice for digital and print media alike. Their versatility enables them to work well in both body text and headlines, ensuring readability and visual appeal across various platforms. Modern serifs often showcase a higher contrast between thick and thin strokes, elevating legibility while preserving their distinctive character. Embraced by designers for their timeless charm with a contemporary edge, modern serif fonts continue to shape the visual language of our digital era.

Cratch Vintage font is a well-balanced contemporary font with a fancy, unique, and versatile heritage vintage serif font that you can combine to get any variations and unique shapes easily just in seconds. It is a serif display font with moderate contrast that perfect for branding projects, logo, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, stationery, and any projects, it makes with a high level of legibility. What's Included: 4 Styles Fonts Character set A-Z Uppercase & Lowercase Numerals & Punctuation Accented Characters (West Europe) Stylistic alternates Works on PC & Mac Recommended using Adobe Illustrator or Adobe Photoshop. Wish you enjoy our font. :)

Malibu font is a well-balanced contemporary font with a fancy, playful, unique, and versatile vintage serif with 165+ alternates that you can combine to get curves and beautiful shapes easily just in seconds. It is a display font with moderate contrast that perfect for branding projects, logo, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, stationery, and any projects, it makes with a high level of legibility. What's Included: Character set A-Z Uppercase & Lowercase Numerals & Punctuation Accented Characters (West Europe) Ligature & Huge Stylistic alternate Works on PC & Mac Recommended using Adobe Illustrator or Adobe Photoshop. Wish you enjoy our font. :)

Parisian is Modern Elegant Luxury Serif Font is a well-balanced contemporary font with a fancy, unique, and versatile Luxury serif, font that you can combine to get any variations and unique shapes easily just in seconds with choose alternates of them. It is a serif display font with moderate contrast that perfect for branding projects, logo, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, invitation, stationery, and any projects, it makes with a high level of legibility. What's Included: Character set A-Z Numerals & Punctuation Accented Characters (West Europe) Works on PC & Mac Recommended using Adobe Illustrator or Adobe Photoshop. Wish you enjoy our font. :)

Calma is a new bold display font that is perfect for projects that need a bold, playful, and energetic look with a retro 80s vibe. It features slightly expanded stroke endings combined with curvy letterforms, giving it a sense of movement and excitement. It also includes a large number of ligatures and special characters, giving users even more flexibility and creativity when using the font. Calma can be used for a variety of purposes, including headlines, titles, posters, packaging, and branding. It is also well-suited for use in digital applications, such as websites and social media. Calma is the font that will make your next project pop!

Olis is a stylish, fresh new handwritten script. Olis comes with two weights, numerals, punctuations, and some variations on character including OpenType alternates, and common ligatures. It helps set your designs apart by adding a custom-lettered look. You will also find that its initial and terminal letters can enhance your designs in new and creative ways. Hand-drawn leaves, plants, flowers, as well as large and small snowflakes add original detail while complementing the font perfectly. If you like this font you might also like an aesthetic text generator by the same author.

This square serif typeface is a real workhorse. It is a modern tool for text design: extremely legible, pan-european multilingual (Latin, Greek and Cyrillic), well shaped. Bandera Pro has six weights with original italics, alternatives, small capitals and three sets of digits. It catches attention in headlines of posters and magazines or makes reading comfortable in plain texts. Bandera Pro shares main proportions with sans serif Osnova Pro typefamily so ideally can pair it. Bandera is Spanish for ‘flag’. And Bandera is a symbol of Ukrainian fighting for freedom for many years.

The Ehrhardt name indicates that this typeface is derived from the roman and italic typefaces of stout Dutch character that the Ehrhardt foundry in Leipzig showed in a late-seventeenth-century specimen book. The designer is unknown, although some historians believe it was the Hungarian Nicholas Kis. Monotype recut the typeface for modern publishers in 1937 to 1938. Ehrhardt has a clean regularity and smooth finish that promote readability, as well as a slight degree of condensation, especially in the italic, that conserves space. Ehrhardt is a fine text face, especially for books.

New Cuisine is a departure from formal, handwriting, and retro scripts. Influenced by the DIY lettering generation New Cuisine is a joyful looking script with all the right moves. Its bold graphic presence makes it ideal for packaging, online journals and blogs, signage, logos, and menus. Under the hood of New Cuisine lie precise connections, unique ligatures and alternates, and OpenType programming to orchestrate it all. Because of this, typesetting turns into a simple and playful experience. Also included are a simple fraction feature as well as Central European language support.

Wonderbar 2 is wacky, retro, and not to be taken too seriously. The wavy nature throughout the characters ensure that you're in for a wild ride. Alternating between upper and lowercase letters is like shifting gears. Uppercase characters take on a more undulating flow with stems that reach out to tickle you. Because of this slight overlap should be expected. In addition to Latin this childlike display font is equipped with Extended Latin for many European languages as well as Cyrillic. Try it in a children’s book, poster, or birthday invitations.

Attempting to marry the warm friendliness of the Cubano typeface with the versatility, functionality, and geometry of Eurostile has resulted in Cubenzis. After finishing the regular weight, I realized that it reminded me of old Soviet military hardware, something you might see on the outside of a tank or rocket, so i made the decision to include a full Cyrillic alphabet as well. It feels very sci-fi to me and i can imagine it being used as signage on a ship or as a warning label on machinery.

It's time to just let it snow! Deniart’s Snow Crystals typeface is an original design featuring 62 unique symbols. These charming snow crystals are sure to add elegance to all your winter designs - the set includes traditional style snow crystals as well as an assortment of bonus characters such as star-bursts and holiday accents. This font comes with a PDF guide to put all these special characters right at your fingertips! Note - if you want an even broader range of snow flakes, you may also like our second snow font known as "Star Crystals".

In its beauty, Comicraft's Fairytale font is without rival in the heavens, the earth, or the stuff of men's dreams! A wee thing it may be, but 'tis like a star pulled from the sky. Luminescent. Radiant. Perfect. Yes! PARADISE can be yours...from the pages of "Captain Stoneheart and the Truth Fairy," comes a font that might very well change your life forever... it's a dream, a myth, a neverending story, it's a FairyTale! Words by Joe Kelly & art by Chris Bachalo from Captain Stoneheart and the Truth Fairy

Whether your subject is scary, or just ancient, this font can help get the right feeling across. PR-Cauldron has capitals based on Uncials, and lowercase based on Celtic Minuscule. “Potion” has a rough finish, and “Curse” has the same letters dripping with gore, suitable for Halloween. Letters are size matched in both fonts, so you can put in as much, or as little messiness as you like. Combines well with: PR Bramble Wood 1, PR Bramble Wood 2, PR Hallow Doodles 01, PR Hallow Doodles 02, PR Swirlies 01, PR Swirlies 05

Guttie Display Typeface says something about graphics and usability. People tell stories for a reason. We want to convey certain information, change a reader's opinion or make them feel something; Guttie Display Typeface helps you to do all this easily. --- It's all about visuals and functionality. For example, people will use words to convey information, convince readers of something specific, or share emotions they are feeling right now. --- - Fonts can be read from a much larger distance than regular fonts - Elegant letters give the impression of luxury - Smooth curves for elegant typography

FranklinGothicHandLight is part of a series of hand-drawn fonts from way back in time – before computers changed the way we worked. When I was in advertising – before computers – a very time consuming part of my daily work was sketching headlines. I used to be able to sketch headlines in Franklin Gothic, Times, Futura, Helvetica and several scripts. We had a kind of huge inverted camera – which we called Lucy. We projected the alphabet onto a sheet of transparent paper, outlined the letters with a fineliner and then filled them in. It was very tedious work, but the resulting headline had its own charm and we had a permanent race going on who was best and fastest. I won most of the time! They used to call me the fastest "Magic Marker" this side of the Atlantic. Great days, just like today! Your sentimental type designer from the past Gert Wiescher

FranklinGothicHandDemi is part of a series of hand-drawn fonts from way back in time – before computers changed the way we worked. When I was in advertising – before computers – a very time consuming part of my daily work was sketching headlines. I used to be able to sketch headlines in Franklin Gothic, Times, Futura, Helvetica and several scripts. We had a kind of huge inverted camera – which we called Lucy. We projected the alphabet onto a sheet of transparent paper, outlined the letters with a fineliner and then filled them in. It was very tedious work, but the resulting headline had its own charm and we had a permanent race going on who was best and fastest. I won most of the time! They used to call me the fastest "Magic Marker" this side of the Atlantic. Great days, just like today! Your sentimental type designer from the past Gert Wiescher

A disc jockey-only promotional sleeve for a 1964 [45 rpm] release of “Close to Me” and “Let Them Talk” by Dan Penn featured the song titles printed in a stencil typeface on the record sleeve. Closely resembling a stencil version of Franklin Gothic but with its own unique characteristics, this design has been reinterpreted as Turntable Stencil JNL and is available in both regular and oblique versions. For trivia buffs, Dan Penn is a singer-songwriter-record producer, often collaborating with Dewey Lindon “Spooner” Oldham; both closely associated with the late Rick Hall’s Fame recording studios in Muscle Shoals, Alabama. In 1964, Hall started the Fame record label, and for a time it was distributed by Vee-Jay Records of Chicago, the first major Black-owned record label in the United States. Penn’s release was only the second for the new label; Fame 6402.

The M XiangHe Hei Traditional Chinese typeface merges traditional brush strokes with modern letterforms to carefully balance traditional calligraphy with humanist design. Named for the smooth movements of a flying crane, the M XiangHe Hei typeface is designed to glide across the page, and features strokes that are partly derived from the Kaishu calligraphic style – an everyday script which dates back hundreds of years. M XiangHe Hei TC features Neue Frutiger for its Latin glyphs, and works harmoniously Neue Frutiger World and Monotype’s CJK typefaces: Tazugane Gothic (Japanese) and Seol Sans (Korean). M XiangHe Hei TC is a great choice for global brands using sans serif Latin typefaces looking to maintain their visual identity, and communicate with a consistent tone of voice with Traditional Chinese. The M XiangHe Hei TC fonts have over 19,000 glyphs, and support the BIG5/HKHCS and CP950 character sets for Traditional Chinese.

Introducing Romanist - a modern twist on the classic textura/blackletter style font that brings a bold and contemporary edge to your designs. This versatile typeface combines the rich heritage of traditional blackletter with sleek, clean lines and a touch of modern sophistication. With its distinctive Gothic-inspired letterforms, Romanist adds a touch of elegance and intrigue to any design project. Whether you're creating stunning t-shirt designs, captivating magazine covers, or eye-catching posters, this font is sure to make a statement. Whether you're a professional graphic designer, a clothing brand, or a magazine publisher, Romanist is your go-to font for adding a touch of sophistication and originality to your designs. Elevate your creative projects to new heights with the timeless allure of Romanist. Experience the power of Romanist and let your imagination run wild as you create captivating designs that leave a lasting impression.

Proudly present Awake is a classic black letter font with a touch of groovy. Comes with alternatives and ligatures, and perfect for tattoos clothing, labels and packaging, branding, or any Gothic-themed projects! Font Features : Lettres, numbers, symbols, and punctuation 23 alternates and ligatures No special software required they may be used even in canva, any basic program /website apps that allows standard fonts That's it folks! Multilingual Support Language Support: Danish, English, Estonian, Filipino, Finnish, French, Friulian, Galician, German, Gusii, Indonesian, Irish, Italian, Luxembourgish, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Portuguese, Romansh, Rombo, Spanish, Swedish, Swiss-German, Uzbek (Latin). Follow My Shop For Upcoming Updates Including Additional Glyphs And Language Support. And Please Message Me If You Want Your Language Included or If There Are Any Features or Glyph Requests, Feel Free to Send me A Message. Kindly check over on Instagram! https://www.instagram.com/clevustudio/ Have a Good Day !

CA Oskar came into being as a custom typeface for the international Traumzeit music festival. As a substantial part of the new corporate identity, it had to be characteristic, but also flexible in use. Starting with the design of compressed caps for headlines, the typeface was soon expanded by a condensed weight for setting of text and further developed into a fully functional font with two widths and two weights. Both weights are very space-efficient, which was -- apart from aesthetic considerations -- an important issue in the process of the design. CA Oskar is a mixture of industrial harshness and friendly round forms, reflecting the spirit of fusion, which is basically what the whole festival is about. Its very slim proportions in two widths make it an attractive alternative to fonts like Alternate Gothic, but CA Oskar adds an extra portion of personality and a coherent choice of weights.

Scripta is a family of typefaces that leads "Scripta Pro", a commercial script writing similar to those used in ads advertising the decades 40 and 50, with fine lettering combinations of that time, Scripta Pro is ideal for composing headlines and subheads and this is supplied in two weights. This system is complemented by a Roman Sans "Scripta Gothic" an artdeco style typeface to harmonize with the style of that fonts. To add style to set fonts, created "Scripta Icons", one dingbats font based on a series of graphs that help recreate the ornamental fantasies of a postwar generation, a society in transition between the classical world and ornament and promises of a cosmic and atomic world. For those wishing to use words made was created "Scripta Catchwords". "Scripta Pro" is a script typeface inspired by the style works of the american typeface designer LH Copeland.

Alvarosa is a beautiful, elegant and thin display font. Incredibly trendy and versatile. Inspired by the trends of minimalist looking display fonts that shown on social media, I've made a uniqueness sans serif by adding the quirky elements on a basic letter-form but still easy to read. It can be used for various purposes such as logos, wedding invitations, headings, t-shirts, letterhead, signage, labels, news, posters, badges and so much more. Alvarosa comes with 3 different weight : Thin, Light, and Regular. More thin are for Larger text.

koffins is a bold vintage-style serif font with solid confidence.This customizable font will look great on a variety of design ideas such as, search style, high contrast and light fonts perfect for feminine logo signs, fashion & editorial design heads, branding projects, Clothing Branding, packaging, magazine titles, advertisements, T-shirts, postcards, valentines, posters, invitations, weddings, branding projects, social media posts, magazines, book covers, and more.This will add a fun and friendly touch to any of your projects! This font is PUA encoded which means you can access all the glyphs and sweeps easily and more.

Mahoda Display is a decorative serif family. It contains three weights Light, Regular, Bold. With many alternates character to access in OpenType features. This font is perfect for branding, logos, social media, advertisements, product packaging, watermark, invitation, stationery, tshirt, prints, posters and more. What’s Included : Uppercase & Lowercase Stylistic Alternate Ligature Numbers & Symbols Works on PC / Mac Simple installations Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word PUA Encoded Characters, Fully accessible without additional design software. Multilingual support Thank you for your purchase! Hope you enjoy with our font!

very traditional forms strongly slanted italic consistant proportions extraordinary ligatures swashes alternate letters alternate figures lower case l with a hooked “foot” Believe it or not, there are hardly any sans serif fonts in which the lower case letter l also has the hooked form of an l. Instead, we readers have to constantly distinguish whether we are seeing an uppercase I or a lower case l — just take a look at the word “Illinois”... The ingoFont Analogue was developed for exactly this reason. The intent: To create a pretty much »ordinary«, even classical font with its most striking characteristic being the inclusion of the “crooked l.” As a model, I used the »mother of all sans serifs«, Akzidenz Grotesk from Berthold, with its beginnings going back to the 19th century. Analogue is so to say a new interpretation of Akzidenz Grotesk from ingoFonts. All characters — following the model — have been newly designed. And if you want to emphasize the shape of the hooked foot even more, you can also activate the alternate styles for d, h, m, n (Style Set 1). Conversely, the alternate a somewhat softens the “hooked” impression (Style Set 2). The slanted versions — it isn’t truly a real cursive font — are noticeably stronger with 13° than the italics in comparable fonts, and were given a round e with a mind of its own which distinguishes itself considerably compared to the upright characters in the overall appearance of the font. More modern and formal solutions in detail were chosen for some of the characters, for example the M was given lightly slanted sides; the a reflects the curves of the s; the “feet” of a, l and t match; the flared legs of K and R became a “foot”, too. General proportions were carried over almost completely with no changes from Akzidenz Grotesk as well as the slanted trimming on the open forms of a, c, e, s; in comparison, C, G and S were given straight endings. Analogue contains many ligatures, even discretional ligatures, plus proportional, old style as well as tabular figures. All in all, at first sight Analogue brings back memories of the charm of its well-known predecessor; and yet, many small differences give Analogue an unmistakable certain something...

An elegant, well proportioned serif font family, especially intended for book production.

A laid back tag font. Suitable for text, headlines and yell outs!

Contemporary modern yet rough font family, for text as well as headlines.

A rounded-joined-script font, well suited for invitations and greeting cards.

Vintage sheet music for a song from the 1941 animated feature "Mr. Bug Goes to Town" featured a casual, hand-lettered inline type style on its cover page. Recreated as the digital font Go to Town JNL, this design is presented in all the imperfect glory of pen and ink lettering. Go to Town JNL is available in the regular inline version as well as a solid version. A bit about the cartoon: The project was created by the legendary Fleischer Studios in Miami, Florida (they had relocated from New York City), after they could not obtain the rights to adapt Maurice Maeterlinck's "The Life of the Bee". Beset by the expenses of relocating to Florida, growing production costs on the full-length feature cartoon and other problems; mid-way through the making of "Mr. Bug Goes to Town" the Fleischer brothers were forced to sell their studio to their distributor (Paramount Pictures) in order to continue in operation. It was released on Dec. 5, 1941 - just two days before the Japanese attack on Pearl Harbor. The release [and subsequent re-release by Paramount as "Hoppity Goes to Town"] was a disappointing failure, earning [as late as 1946] only $241,000 of the initial cost of $713,511 it took to make the film.

Blythe is a stylish and contemporary handwriting font that captures the elegant hand of the 50s with the immediacy of handwriting fonts such as Affable. There are many handwriting fonts out there, many of which border on being grungy and irregular. This font combines beauty with individuality and panache. Blythe is characterized by dramatic ascenders and descenders (found on characters such as f, g, h, j etc) and it may be necessary to increase the line-spacing a little in some applications to accommodate these features. Suggestions for use: -- wedding stationery -- greeting cards -- valentines day mediaa -- beauty product media -- lingerie tags -- women's magazine pages -- classical music media -- award certificates The font is fully professional: carefully letterspaced and kerned. It contains over 235 characters - (upper and lower case characters, punctuation, numerals, symbols and accented characters are present). (It has all the accented characters used in the major European languages).

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.