Das Grotesk was inspired by earlier nineteenth-century grotesques, but it is much more related to American gothic designs such as those by M.F. Benton. Due to their pure geometric structure, most grotesque typefaces tend to have a rather monotonous and lifeless appearance, thus failing to express the ideals of the modern creed. Das Grotesk on the other hand is a lively design with several distinguishable characteristics which attract attention when set at large sizes, whilst they become subtle and blend evenly at small sizes, fostering a neutral identity. This is a very legible and space-saving typeface with a narrow structure. It was designed with slanted curved ends and sheared terminals applied on several straight strokes. It has two-storey ‘a’ and ‘g’ but includes single-storey alternates. The family consists of 14 weights ranging from Extra Thin to Black (including true-italics). It provides simultaneous support for Latin, Cyrillic and Greek and is loaded with several advanced typographic features such as small caps. Download its complehensive PDF Specimen Manual for further details.

Ansage does not claim to be neutral; it escapes from the rationalist sans of closed strokes and regular forms. Meaning Announcement in German, Ansage is versatile and communicates effectively across a broad range of media and formats such as branding, posters, websites, apps, titles and compositions with little spacing). Ansage is a sans serif font with a strong personality that emerges from an interest in and the study of a wide variety of typographic specimens of Gothic fonts from the nineteenth century. The design process behind Ansage brought about constant transformations in form; the result is a compact and robust font, with a large x-height, small ascenders and descenders, and open terminals that grow in expressiveness as it increases in weight. It is available in 10 weights, ranging from Hairline to Black, and 3 widths – Condensed, Regular and Expanded – plus italics, which make a total of 60 perfect variables to combine and contrast with each other. In addition, it also includes multiple open-type functions such as alternative styles, Old Style Figures, Tabular Forms, fractions, case sensitive, ligatures and more.

Dehors is a western display typeface. It is suitable for design needs with a touch of classic western, especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : numbers and punctuation multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

First conceived as the upper-and lowercase “e” for the logotype of independent publishers Elemental Editions, the letterforms were so well received that they were extended to an entire typeface and formed the basis for a bespoke font – Eef. The type design draws inspiration from the basic elements, the periodic table, functionalist vintage lettering and influences from other classic geometric typefaces with condensed cuts such as Futura and Trade Gothic. The extended set is now developed into a family consisting of three weights – Regular, Medium and Bold. While developing Eef it has been crucial to maintain the integrity of the geometrical shape in each glyph as much as possible, but also add subtle optical adjustments to make the forms more balanced and harmonic. Due to its detailed balance of simplicity, aesthetics and playfulness Eef works perfectly well in a corporate context as it does in editorial use or poster design. Eef feels most comfortable with text ranging from display to medium size.

Another typical Art Deco font from Nick Curtis. Uppercase only, but with alternate letterforms in the lowercase positions. I have completely redesigned all the diacritics (which were way too flimsy for this robust design) before expanding the character set in the usual fashion. Nick Curtis says: "Back in the Olden Days of Graphic Design B.C. (before computers), type freaks used to wait in anxious anticipation for each new release of the Letraset catalog. The inspiration for this font, Premiere Lightline, was one such release, and probably help spur my interest in Deco designs. The original font was VERY light indeed, suitable only for use in large sizes. My version is beefier, and includes an entire lower case of alternate letterforms, making this (at least) two fonts in one. The name is the 40’s hep talk equivalent of “Cool!”". ALL fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual “western” glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.

Inspired by strange classic typography, Gogles has its own unique style. This font is best suited for headlines of all sizes, as well as for blocks of text that have maximum and minimum variations. The Gogles style applies to all types of graphic designs on the web, print, moving images and more, and is perfect for t-shirts and other items such as posters and logos.

Cracks is a display font inspired for fun image and playful taste. Although initially made for comical use, this fantastic typeface is also best suited for headlines of all sizes, as well as for blocks of text that have both maximum and minimum variations. Whether it’s for web, digital crafts, logotype, wordmark, print, moving images or anything else, it fits for every young and playful design.

Step into your next project with comfort. Espadrille is handmade, clean, and friendly, without being loud. Appealing for a casual, but style conscious crowd - whether brightening t-shirts, posters, packaging, or publications, its one-height upper and lower case make it fun for creative blocks of text and mixing cases at will. It features double-letter discretionary ligatures as well as a few extras.

Tachyon font family combines design simplicity of modern sans serifs with a futuristic feel based on a condensed character concept. Its clean lines can bring unusual spark to logo designs, headlines, magazine designs, quotes, documentaries, advertisements or similar projects. This font will find its use also in larger text blocks where simplicity, clean lines and well applied kerning are a must. Create something spectacular with Tachyon.

Plastilin type family of two weights obtained its name due to the soft, curved, stroke terminals of characters (J, K, L, R and others) and the little pointed serifs, as if extruded from stroke plastic mass. The character set has a lot of additional Latin and Cyrillic ligatures, as well as several alternate letter forms. Plastilin was designed for ParaType by Oleg Karpinsky in 2005. It is for use both in display setting and short text passages. In 2008 the author added two weights (Light and Black) and improved letterforms of some characters.

Dutch type designer Alex Scholing created this script FontFont in 2003. The family has 10 weights, ranging from Light to Black (including italics) and is ideally suited for advertising and packaging, festive occasions, logo, branding and creative industries as well as small text. FF Roice provides advanced typographical support with features such as small capitals, alternate characters, case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths.

Canadian type designer Silvio Napoleone created this sans FontFont in 2004. The family has 20 weights, ranging from Light to Black in Normal and Extended (including italics) and is ideally suited for book text, editorial and publishing, logo, branding and creative industries as well as small text. FF Hydra provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, fractions, and super- and subscript characters. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths.

VASARELY has famous roots, its name is related to optical arts own Victor Vasarely. Dropping the field of Op-Art, you already know where we have been aiming at. The REGULAR and LIGHT cuts of VASARELY are quite ordinary, rectangular, but legible typefaces, but with the BOLD and EXTRABOLD versions you will be able to build diverse illusive type illustrations and layouts. Being build on a strict grid with same dimensions, the eye-affecting black-and-white contrast should trigger different optical effects. As an extra we build an EXTRUDED version as well. Have fun!

We created a serif version of our popular "Werk" Sans Serif that will greatly enhance the Work family of fonts. Like “Werk” Sans Serif, “WerkSerif” is a sturdy, well-tuned font that is a true “werkhorse” with plenty of character without being overbearing. “WerkSerif”is an ideal choice for corporate branding offering a complete typographic solution with the sans and serif range of fonts — also a prime choice for distinctive and dynamic logotype use. “WerkSerif” comes in a range of offerings from Light to Regular, to bold and Black with matching Italics.

Autor is a medium-contrast sans serif font with a dynamic stroke modulation. Its clean look and angled terminals give your designs a ‘sharp’ and contemporary feel. Autor Family comes in 7 weights, ranging from Thin to Black, with matching italics, resulting in a total of 14 styles. Autor is well-suited for editorial design, body text in books and magazines, headers and titles. It can also be used—as a display font—for logotypes, branding, advertising and publishing. The font includes a character set containing more than 400 glyphs that support over 200 languages.

Swiss type designer Cornel Windlin created this display and slab FontFont in 1995. The family has 9 weights, ranging from Thin to Black and is ideally suited for advertising and packaging, editorial and publishing, logo, branding and creative industries as well as poster and billboards. FF Magda provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, and stylistic alternates. It comes with tabular lining and tabular oldstyle figures. This FontFont is a member of the FF Magda super family, which also includes FF Magda Clean and FF Magda Clean Mono.

German type designer Yanone created this sans FontFont between 2009 and 2010. The family has 10 weights, ranging from Thin to Black (including italics) and is ideally suited for advertising and packaging, festive occasions, editorial and publishing, logo, branding and creative industries as well as poster and billboards. FF Kava provides advanced typographical support with features such as ligatures, small capitals, alternate characters, case-sensitive forms, fractions, and super- and subscript characters. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths.

German type designer Hans Reichel created this sans FontFont in 1999. The family has 12 weights, ranging from Light to Black (including italics) and is ideally suited for advertising and packaging, festive occasions, editorial and publishing, logo, branding and creative industries, poster and billboards as well as web and screen design. FF Sari provides advanced typographical support with features such as ligatures, small capitals, alternate characters, case-sensitive forms, fractions, and super- and subscript characters. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths.

Kondolarge is a slab serif typeface developed from our successful Kondolar in 2011. Based on a simple skeleton, straight sides, gently curved horizontals and sturdy serifs, Kondolarge is a bit more geometric than the prior. It is suitable for both text and display. With a well-built character set including small caps and several numeral styles. The font comes in 9 styles, ranging from a delicate Thin to Black, with matching italics, resulting in a total of 18 weights. Kondolarge contains a set of 800 characters that support over 200 Latin-based languages.

Swiss type designer Cornel Windlin created this display and slab FontFont in 1995. The family has 9 weights, ranging from Thin to Black and is ideally suited for advertising and packaging, editorial and publishing, logo, branding and creative industries as well as poster and billboards. FF Magda provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, and stylistic alternates. It comes with tabular lining and tabular oldstyle figures. This FontFont is a member of the FF Magda super family, which also includes FF Magda Clean and FF Magda Clean Mono.

German design agency MetaDesign created this sans FontFont in 1997. The family has 18 weights, ranging from Regular to Black (including italics) and is ideally suited for advertising and packaging, editorial and publishing, logo, branding and creative industries, small text as well as wayfinding and signage. FF Transit provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths.

The specimen book Alphabete: ein Schriftatlas von A bis Z identified the pattern for this typeface as Stymie Black Flair. Although neither the designer nor the original foundry is identified, it bears a strong resemblance to the work of Dave West for Photolettering in the 60s and 70s. Big, beautiful and bodacious, it’s a natural choice for attention-grabbing headlines. Many alternate characters available: see the full character map. The PC PostScript, TrueType and OpenType versions contain the complete Latin language character set (Unicode 1252) plus support for Central European (Unicode 1250) languages as well.

D Hanna Soft is a sans serif type family of 9 weights plus matching italics. It is inspired by the geometric style sans serif faces with a mix of rounded shapes and a little bit of black in some corners. The medium weights serve very well in body text, while the thinner and bolder styles make an excellent choice for headlines . D Hanna Soft is equipped with a complete set of opentype features including alternative glyphs, fractions, ligatures and many more. It is perfectly suited for highlighting lettering, magazines, web, interaction design, advertising, logotypes, etc.

Frederik is a traditional humanist sans with a modern twist. Fresh and neutral in appearance but equally organic and friendly. Frederik features 10 styles ranging from Thin to Black, plus matching italics. Regular and Medium weights work exceptionally well for small body copy, while Light and Heavy styles work best for display purposes — making Frederik a highly versatile type family, suitable for a wide range of uses. Opentype features include inferiors, superiors, fractions, numero sign, circled numbers, stylistic ordinals, ligatures, numerous arrows including extended length, and support for all Latin and Cyrillic languages.

Jarvis is a hybrid. Not a pure grotesque, not a humanist sans, but the best of both worlds. Its open counters and strong geometry, coupled with smooth curves and features give it a unique personality. Very legible even at small sizes, instantly recognisable at large sizes, it is an ideal candidate for corporate identity as well as print and digital communications of all kind. Its wide range of weights (from Thin to Black), extensive OpenType features, circled numbers, and extended character-set are the hallmark of the highest technical level.

-This font has been basically designed for poster display in black weight and big size (mostly for capital letters). The rest of the family is a derivative work of it. I can’t guarantee if it works well on small size print. -Future updates may follow in the near future or on request. Please feel free to contact me via rolandhuse@aol.com about the following: -This family does not contain all the language extensions, but I am willing to create any extensions (including Cyrillic) on request; - Discovering kerning problems while using; Or any other question.

Basic Sans: A necessary sans. Designed by Daniel Hernández A family of Grotesque features with a functional, neutral and seeming clean style that looks to keep a neutral (or basic) appearance on paper, but including lots of details that give it a unique personality. Basic Sans is a sans-serif typeface well-suited for publishing projects, medium-sized text, branding, posters, headlines and more! This font family comes in 7 weights—ranging from Thin to Black—plus matching italics and has a set of 416 characters that support 206 different languages.

Swiss type designer Cornel Windlin created this display and slab FontFont in 1995. The family has 9 weights, ranging from Thin to Black and is ideally suited for advertising and packaging, editorial and publishing, logo, branding and creative industries as well as poster and billboards. FF Magda provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, and stylistic alternates. It comes with tabular lining and tabular oldstyle figures. This FontFont is a member of the FF Magda super family, which also includes FF Magda Clean and FF Magda Clean Mono.

Hela is a high contrast rounded font with interpolation twist. I have a personal saying that fits this font: So long you drive around nice lettering, until you digitize it. Hela comes from lettering of an old Czech textile company called Helana, which does not exist anymore, but the signage is still on the building. The weird thing on this font is that it does not add weight on every stem from Light to Black as usual, but rather adds more and more black stems to the light skeleton. Another nice thing about this font is that it does not include unnecessary glyphs. So there are just 10 figures - you don't have to think which one is the correct figure kind for you. There is just one kind. No alternates, no italics, no opentype features - even no lowercase. Well, who would use it anyway, it is a display font! Try it yourself with Basic character set for free.

Prored is an avantgarde sans serif typeface that contains 5 weights – Light, Regular, Bold, ExtraBold and Black. It is small and compact font family with own characteristic expression, constructed to be safe choice for all kinds of typographic tasks. With specific curved endings that are adhered on baseline, Prored includes tiny note of singularity – just enough to make it’s own identity recognizable and catchy. Taller x-height gives an afterimage of a bit narrowed look, but with rational proportions and well balanced weights, 5 of them are really sufficient and capable to handle extreme typographic issues. Especially charming is Black which can be used also as display typeface in situations where elegant solutions are required in combination with stronger visibility. Beside Central Europe, Prored also contains glyphs for Turkish and Baltic languages. Highly neutral impression recommends Prored as an excellent choice for branding campaigns or new identities. Recommended for use in: branding campaigns, identities, editorial publications, packages, web design, as web font and many more.

Morris is a four-font family produced by HiH Retrofonts and based on the work of the very English William Morris. William Morris wanted a gothic type drawn from the 14th century blackletter tradition that he admired both stylistically and philosophically. He drew from several sources. His principal inspiration for his lower case was the 1462 Bible by Peter Schoeffer of Mainz; particularly notable for the first appearance of the ‘ear’ on the g. The upper case was Morris’s amalgam of the Italian cursive closed caps popular throughout the 12th through 15th centuries, a modern example of which is Goudy’s Lombardic Capitals. The gothic that Morris designed was first used by his Kelmscott Press for the publication of the Historyes Of Troye in 1892. It was called “Troy Type” and was cut at 18 points by Edward Prince. It was also used for The Tale of Beowulf. The typeface was re-cut in at 12 points and called “Chaucer Type” for use in The Order of Chivalry and The Works of Geoffrey Chaucer. Morris' objective is designing his gothic was not only to preserve the color and presence of his sources, but to create letters that were more readable to the English eye. ATF copied Troy and called it Satanick. Not only was the ATF version popular in the United States; but, interestingly, sold very well in Germany. There was great interest in that country in finding a middle ground between blackletter and roman styles -- one that was comfortable for a wider readership. The Morris design was considered one of the more successful solutions. Our interpretation, which we call Morris Gothic, substantially follows the Petzendorfer model used by other versions we have seen, with the following exceptions: 1) a larger fillet radius on the upper arm of the H, 2) a more typically broadpen stroke in place of the foxtail on the Q, which I do not like, 3) inclusion of the aforementioned ear on the g and 4) a slightly shorter descender on the y. We have included five ornaments, at positions 0135, 0137, 0167, 0172 and 0177. The German ligatures ‘ch’ & ‘ck’ can be accessed using the left and right brace keys (0123 & 0125). Morris Initials One and Morris Initials Two are two of several different styles of decorative initial letters that Morris designed for use with his type. He drew from a variety of 15th century sources, among which were Peter Schoeffer’s 1462 Mainz Bible and the lily-of-the-valley alphabet by Gunther Zainer of Augsburg. Each of the two initial fonts is paired with the Morris Gothic lower case. Morris Ornaments is a collection of both text ornaments and forms from the surrounding page-border decorations.

The Monotype Typewriter" series contains three typefaces. These were made to enable type to be set that could emulate output from real typewriters. Use where a typewritten look is required for reports, tabular work, where the fixed pitch nature of these faces is an advantage, technical documentation and correspondence. Typewriter Regular is the base style of the family. Typewriter Elite is lighter than Typewriter Regular, and is monotone in weight, being designed to retain readability even when multiple carbon copies are produced. Typewriter Gothic is a medium weight sans serif typewriter face designed to give good readability from a fixed pitch typeface. Originally made for daisy wheel printers, the Typewriter Gothic font is useful for tabular work, technical documents, correspondence and reports."

Newcomen is a highly versatile titling face that includes 87 OpenType alternates and 38 ligatures. Newcomen titling, in its default form, evokes the Victorian era and is named for the British inventor of a steam engine for pumping water. Newcomen's flexibility is remarkable; the family includes four weights, and OpenType style sets are included that can alter the appearance of the face to either appear more dark and gothic, classical, include dots in the counters, and swash and "boxy" sets. Individual characters can also be selected and mixed and matched in OpenType capable applications for distinctive custom designs. A few design ideas are to use the gothic alternates for Halloween, the dots for a steampunk appearance, or the traditional alternates for a unique classical look.

Dharma Slab is an antiqued slab serif designed inspired by 1800s-style wood type. All glyphs had been designed carefully to be retro-looking of the old time and to fill all with nostalgia. This condensed font family with 42 styles will be the best solution for posters, titles and anywhere you need impact. To complete your work perfectly, Gothic Extras family is ready for free. They include borders, ornaments and frames designed using vintage catalog of Hamilton in 1800s as a model. Incidentally, g, r and y has their alternative glyphs that can be available with OpenType salt feature and tabular figures can be available with tnum feature. Be sure to check out the sans serif style of this Dharma series named Dharma Gothic.

The first Tuscan lettering was penned in the mid-fourth century by the calligrapher Furius Dionysius Filocalus. The style was still in common usage as calligraphy when Vincent Figgins designed the first Antique Tuscan for print in 1817. Antique and Gothic Tuscan woodtype fonts appeared in the 1830’s. By the 1850’s, Tuscan fonts had become popular in America. These styles continued in print use into the twentieth century. Tuscan Antique and Gothic styles, borrowed from print and calligraphy, were perfect for signs, posters, handbills and other large format advertising. Sign painter, Frank Atkinson demonstrated several Tuscan forms in his book Sign Painting, A Complete Manual. Modified & Spurred Tuscan Romans were inspired by this and other works of the same period.

The contemporary feel of the Sancoale superfamily takes a bolder turn with this futuristic slab. Built from Sancoale's successfully simple geometry, Slab's serif elements and tall x-height give the face an energetic, yet clean figure that easily complements its cousins: Sancoale Softened--a sans with blunted terminals; Sancoale Narrow; and, of course, the original Sancoale itself. The weights of each member have been balanced carefully to ensure compatibility with the others, and when used together, the combination creates a powerful design that is easy to identify. With weights ranging from the classier Thin to the authoritative Black, Slab opens the door to a range of applications. Used in different text sizes, its tech image is legible and neutral enough for longer bodies of copy--both in print and on the web. Have a more prominent need? The web font also stands out well in a headline or even as a display face. Slabís great personality puts a strong foot forward without giving its reader a kick in the teeth. Whatever the task, this font's one to capture the Zeitgeist into your work. All Insigne fonts are fully loaded with OpenType features. Sancoale Slab is also equipped for complex professional typography, including alternates with stems, small caps and plenty of alts, including "normalized" capitals and lowercase letters. The face includes a number of numeral sets, including fractions, old-style and lining figures with superiors and inferiors. OpenType-capable applications such as Quark or the Adobe suite can take full advantage of automatically replacing ligatures and alternates. You can find these features demonstrated in the .pdf brochure. Included are small caps, fractions, old-style and lining numbers, scientific superior/inferior figures, complete ordinal and inferior alphabet, and a set of symbols and arrows. The Sancoale family also includes the glyphs to support a wide range of languages, including Central, Eastern and Western European languages. In all, Sancoale Slab supports over 40 languages that use the extended Latin script, making the new addition a great choice for multi-lingual publications and packaging.

Dassitzt is a family of two typefaces, Dassitzt LT Typos and Dassitzt LT Pictos. Dassitzt LT Typos is a heavy industrial-grunge display face, with dark, even letters that appear cut out of black paper or iron. Dassitzt LT Pictos is a whimsical collection of pictograms. The figures in this font are black silhouettes that show a minimum amount of detail, but a maximum amount of expression.

German type designer Erik Spiekermann, created this sans FontFont between 1991 and 2010. The family has 28 weights, ranging from Hairline to Black in Condensed and Normal (including italics) and is ideally suited for advertising and packaging, book text, editorial and publishing, logo, branding and creative industries, small text as well as web and screen design. FF Meta provides advanced typographical support with features such as ligatures, small capitals, alternate characters, case-sensitive forms, fractions, and super- and subscript characters. It comes with a complete range of figure set options—oldstyle and lining figures, each in tabular and proportional widths. As well as Latin-based languages, the typeface family also supports the Cyrillic, Greek, and Hebrew writing systems. FF Meta Variable are font files which are featuring two axis and have a preset instance from Hairline to Black and Condensed to Roman In 2011, FF Meta was added to the MoMA Architecture and Design Collection in New York. This FontFont is a member of the FF Meta super family, which also includes FF Meta Correspondence , FF Meta Headline , and FF Meta Serif . FF Meta® font field guide including best practices, font pairings and alternatives. Featured in: Best Fonts for Resumes

A unicase typeface inspired by Latin American wrestling. Versus is a type system designed for use with short and block text. The font, based on well-known typefaces found on boxing posters, combines Latin American elements and wrestling; it is this mixture of widths and weights and different styles which helps give your designs a unique flavour and personality. Versus is a unicase sans serif font well-suited for display use; its orthogonal terminals and short ascenders and descenders make it ideal for block of texts. By mixing different weights, you can have a wide range of design options—short text, isolated words, logos, titles, branding design, posters, etc. The Versus family comes in 9 weights—from a lightweight and condensed Extra Light to an expanded and heavy Ultra. Its character set supports over 200 different languages. The font also includes a large number of stylistic alternates and a complete ligature set which give your compositions a strong identity and personality.