Important! There is a whole new redesigned version (remake) of Uni Sans called Uni Neue . The Uni Sans font family includes 14 weights - seven uprights with seven italics. It is characterized by excellent legibility in both - web & print design areas, well-finished geometric designs, optimized kerning, excellent web-font performance and legibility etc. Inspired by the classic grotesque strong typefaces like DIN and Dax - Uni Sans has his own unique style in expressed perfect softened geometric forms. The font family is most suitable for headlines of all sizes, as well as for text blocks that come in both maximum and minimum variations. Uni Sans font styles are applicable for any type of graphic design in web, print, motion graphics etc and perfect for t-shirts and other items like posters, logos. PDF Specimen also available - click here .

Here's yet another variation of the classic Futura Black Art Deco stencil form of display lettering. The inspiration for this typeface came from various images of the Blossom Dairy Co. restaurant, originally opened as an ice cream and sandwich shop located on Quarrier Street in Charleston, West Virginia. The restaurant first opened in 1938 as an outgrowth of the Blossom Dairy Co. itself, and existed under various ownerships until it permanently closed on Nov. 11, 2016. Digitally redrawn as Local Eatery JNL, it is available in both regular and oblique versions.

Plastilin type family of two weights obtained its name due to the soft, curved, stroke terminals of characters (J, K, L, R and others) and the little pointed serifs, as if extruded from stroke plastic mass. The character set has a lot of additional Latin and Cyrillic ligatures, as well as several alternate letter forms. Plastilin was designed for ParaType by Oleg Karpinsky in 2005. It is for use both in display setting and short text passages. In 2008 the author added two weights (Light and Black) and improved letterforms of some characters.

“One Hundred Alphabets for the Show Card Writer” was published in 1919 to afford sign artists the ability to create signs and show cards in then-contemporary lettering styles. One such alphabet was big, bold and representative of the Art Nouveau stylings popular in the early part of the 20th Century. Most likely it was applied to store sales and public events that were casual and informal, for its letter forms are free of any constraints. This design is now available as Fun Time Nouveau JNL in both regular and oblique versions.

Orev Edge is altered modified from the form of the original "Orev" typeface. We added curved line in both inner and outer edges, including the structure of typeface. Import to be more friendly, the font family has smoother terminals that harmonize with the newly-added curved lines. With all of these features , "Orev Edge" is a prominent, eye-catching and unique typeface. It comes with 9 weights and italic type in order to suit for a multifunctional usage, especially for cooperative work, such as website, magazine, editorial, publishing , as well as packaging.

Bocksay Mira is a text font family inspired by the manuscript Mira Caligraphiae Monumenta created between 1561 and 1596 by Georg Bocskay and Joris Hoefnagel for the Holy Roman Emperor. All shapes were taken from the original records in both regular and italic style: lower case (p. 5, 72), uppercase (p. 47, 121), small caps (p. 122, 7). The high contrast forms and the wide spacing makes this family suitable for long texts but also for titling uses, having always that calligraphic and stylish look. Find the original script here

A 1963 movie poster for an Italian documentary called “Sexy Nudo” had its title lettering in a free form spur serif design reminiscent of cut paper. This inspired Winkle Picker JNL, which is available in both regular and oblique versions. Despite the subject matter of the film documentary, the lettering on the poster is fun and playful, which meant the digital font deserved a fun name as well. It was named for a shoes and boots with sharp and long pointed toes which first gained popularity in the 1950s.

Cagtus is a playful display typeface with a unique form and cactus-like characteristics. Of course, you aren’t limited to its application; you can utilize it to create a variety of unique creative projects. This font is perfect for games, sporting events, branding, banners, posters, movie titles, book titles, quotes, logotypes, and more. of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a complimentary font family, both for titles and subtitles and sentence text, start using our fonts for your amazing projects.

Galigo is a captivating hand-drawn font that seamlessly blends artistic flair with versatile functionality. This unique typeface showcases a delightful variety with both light and regular forms, allowing you to effortlessly convey different moods and styles in your projects. Whether you're designing invitations, posters, branding materials, or any other creative endeavor, Galigo provides the versatility to express your ideas with finesse. Features: Regular & Light Uppercase & Lowercase Basic Latin Glyphs Multilingual Support Numeral and Punctuation Ligatures & Alternates Thankyou for picking up this font, hope you enjoy it. Regard. Grontype

Karben 205 is inspired by the classic, no nonsense DIN, and has a form that follows its highly legible function. Based on a lozenge, it has a clean and pure geometry with even stroke weights. Karben 205 is available in a family of five weights, and is also available with character variations as Karben 105. There are also monospaced variants of both Karben 105 and Karben 205 and a stencil version. All of the Karben fonts feature an extended character set, including accented characters for Central European languages.

A typeface based on early Constructivism Design and Early 20th Century Type form the Modernist Movement. Cap Height for the font has been extended to represent early 20th century typography more closely, while rounded shoulders add a contemporary, modern feel, allowing the design to bridge both centuries. Cobalt Bold works best for headers and titles, while Cobalt Medium and Regular lend themselves to body text. Cobalt Text has smaller Cap Heights, Ascenders, and Descenders, and has been designed where smaller leadings in a body of copy is needed.

The Women's Suffrage Movement gained women the right to vote in 1920. Up until then there were many ways undertaken to rally sympathy for the cause. In 1916 Alice Paul formed the National Woman's Party. That same year a song with the [exhaustive] sixteen word title "She's Good Enough to be Your Baby's Mother (And She's Good Enough to Vote with You)" yielded a hand lettered Art Nouveau sans serif design in the main portion of the title. This became the basis for Plain Nouveau JNL, which is available in both regular and oblique versions.

Hoxton North came out of the concept to create something distinctly British, drawing on modernist influences such as Edward Johnston's typeface for the London Underground and Gill Sans. A humanistic san serif typeface with a British modern quality. Open forms with subtle contrast promote good readability across a wide range of media in both print and screen. The compact letterforms give it a strong lateral dynamic that is space efficient across design layouts. Details include 620 characters, seven weights with true italics, small caps, manually edited kerning and Opentype features.

Hand lettering isn’t a perfect art form, and this is why it often has an appeal over formal typesetting. Individual interpretation can lead to variations in style, character shape and overall design concept. Case in point: The hand-drawn title for the1933 sheet music “Why Can’t This Night Go on Forever” is a simple Art Deco sans, however it mixes character widths and even angles the letter ‘C’ in a nonconventional way. Deco Design JNL is the digital version of this alphabet, which is available in both regular and oblique versions.

Growline is a display typeface suitable for design needs for both modern and classic, especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : numbers and punctuation multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. Email us to letterhend@gmail.com if you need something! Happy Designing!

Rohn Rounded is a rounded version of Rohn. This family is a modern squarish typefamily with a large x-height and soft feeling. Its letterforms are based on the shape of square with rounded corners. With particular details and large x- height, it is more legible at small sizes both on screen and paper. It has seven weights from Thin to Black with corresponding oblique styles and each weight includes ligatures, fractions, old style numbers, case-sensitive forms and more. Rohn Rounded is ideally suited for branding, logo, packaging, magazine, poster and editorial design.

Fruitos is a funky font family with loads of interlocking ligatures. Fruitos is great for packaging, posters or any display use. Fruitos is divided into two families: Fruitos R (regular) is bouncy and has wider “serifs” whereas Fruitos S (straight) makes clear blocks and has straight forms. Both versions have a standard fill version, an Inline version and a Line version that can be used together with the standard version for colourful inline. Fruitos also has an underlined Titling Alternates for every basic character. Try Titling Alternates to spice up your words!

Mr Chalk has a simple goal: being Mr Chalk. This font sets out to occupy a form indistinguishable from the real thing, and comes as close as ink will get. Looking at this font you can hear the scrabble of writing on a chalkboard, though the character is more of a mischievous child than a strict teacher. Round and free, Mr Chalk is a light and fluffy font ideal for an impersonal and friendly tone. If you're looking for another Chalk based font check out Lippy, a typeface for both lipstick and chalk based finishes!

The inspiration for this font made its first appearance in the 1897 American Type Founders specimen book, under the name "Lithotint". As the name suggests, the original was tinted gray (diagonal lines formed the body); this version is solid and spooky, too. The font contains a few ghostly graphics, including ghosts at the bracket positions, a haunted house at the backslash position, and a scary backdrop at the ASCII tilde and ASCII circumflex positions. Both versions of the font include 1252 Latin, 1250 CE (with localization for Romanian and Moldovan).

Brody’s fonts borrow elements from both Art Deco and non-Western styles. His designs received international recognition for their innovative, computer-oriented style, reaching almost cult status. Four original Brody fonts are available from Linotype Library GmbH: Insignia, Industria-Solid, Industria Inline and Arcadia. For your convenience, we have gathered all four into one package. Insignia has the basic forms of constructed grotesque fonts and was influenced by the New Typography of the Bauhaus during the 1930s. Its image reflects the Zeitgeist of that age, suggesting technology and progress.

Tucked inside the November 5, 1927 issue of a German signpainters' trade paper was a single sheet headed Der Schilder und Schriftenmaler, which featured an alphabet called "Neue Fraktur". An exuberant (if somewhat unconventional) combination of Art Deco sensibilities and blackletter forms, the font retains its freshness, even today. Included in this version are Deco bishops fingers at the bar and broken bar positions, and a styling, horn-blowing herald at ASCII circumflex and tilde positions. Both versions of the font include 1252 Latin and 1250 CE (with localization for Romanian and Moldovan) character sets.

Karben 105 is inspired by the classic, no nonsense DIN, and has a form that follows its highly legible function. Based on a lozenge, it has a clean and pure geometry with even stroke weights. Karben 105 is available in a family of five weights, and is also available with character variations as Karben 205. There are also monospaced variants of both Karben 105 and Karben 205 and a stencil version. All of the Karben fonts feature an extended character set, including accented characters for Central European languages.

One of my favorite blackletter fonts - Schwabacher - redrawn and redesigned, whereby I took care to stick to the original forms as close as possible. This font which has its roots in the 15th century represents at the most the uprising humanism in this period. To get access to all ligatures, it is recommended to activate both Standard and Discretionary Ligatures. By using the OT feature Stylistic Alternatives you get the historical German umlauts which are small e above a, o, u, A, O, and U. This font contais also oldstyle figures.

Morenita is a script letter style, very basic geometric construction which refers to the style and the Art Deco glory, designed to provide a highly readable. It comes in two weights, Regular and Bold, italic versions both comes equipped with terminals and final words or tails in ways very easy to apply glue. Ideal for creative banner ads, versatile and readable form makes it’s ideal to creating logos or marks or create modern invitations, children’s publications or interesting or video or film credits. His look goes from vintage to contemporary.

Jazm is an Arabetic typeface design with connected glyphs. Jazm was the earliest, pre-Islamic, script style of the modern Arabic script, before branching into Kufi and Naskh styles. The initial script had a lot less, position-dependent shapes and ligatures, and was not strictly connected. It occasionally included minuscule dots to distinguish identical shapes. This font family design is a modern visualization by the designer of the historical Jazm letter shapes following the guidelines of the Mutamathil Taqlidi type style with one glyph for every basic Arabic Unicode character or letter, as defined in Unicode Standards, and one additional final form glyph for each Arabic letter that can connect with other letters from both sides in traditional cursive Arabic strings. Jazm employs variable x-height values. It includes all required Lam-Alif ligatures and selected marks. Tatweel (or Kashida) glyph is a zero width space. Keying it before any glyph will display that glyph isolated form, if desired. Keying Tatweel before Alif Lam Lam Ha will display the Allah ligature. Jazm typeface family includes both Arabic and Arabic-Indic numerals; all required diacritic marks, in addition to Standard English keyboard punctuations and major currency symbols. Jazm is available in regular, bold, black, and corresponding italic (slated to the left) styles.

Kometa Sans is a contemporary grotesk with a certain personality. She has a steady geometric skeleton, but its appearance is rather humanistic. The precise details of the artwork, the carefully drawn true italics, the six types of numerals, the variety of alternates, the broad range of open-type features and the extensive glyph set can meet most of the contemporary typographer’s demands for a neutral, but not boring type family for both long text and display use. Among the distinctive qualities of Kometa are also the forms of ligatures (both default and discretionary). They follow the natural constructive transitions between oval parts and stems, which is an advantage to mark, at least for designers who respect the beauty of clean forms. Note the specially designed Kometa Unicase sub-family, substantially enough to exist as a separate typeface. Its elegant and expressive letterforms are boosting further the power to create outstanding design work. Kometa Unicase has original and playful, yet reasonable approach to letterforms variety. Kometa has a very broad usability range – from logotypes and poster designs to corporate identities and complex editorial projects. The contemporary Cyrillics of Kometa allows easily completion of graphically consistent multilingual corporate and artistic design projects. Designed by Kiril Zlatkov and Vassil Kateliev.

Graffiti Classic is a graffiti font that blends the improvisational urban quality of graffiti with the smoothness and regularity of a typeface. Growing up in Brooklyn, graffiti appeared to me as an explosion of expression and color in a sea of concrete. Inspired, I became a graffiti artist and practiced in both notebooks and subway tunnels. While I moved on to somewhat more traditional art forms in future years, with Graffiti Classic I pay homage to my artistic roots in a calligraphy marker/tag font. Like my other fonts, the entire Graffiti Classic font is spaced letter to individual letter so that the spacing will work smoothly, in spite of the expressiveness and irregularity of the forms. The Graffiti Classic family also includes an ornaments font, “Taglets,” which has clouds, underlines, arrows, crowns, halos and more to add flavor to your designs.

“Blackduck” font is a typical Gothic, usually named “Blackletter” . This typeface was born with the name of “Textur” and developed from Carolingian cursive. It was used in the middle age as sacred script, became increasingly narrower, his vertical lines were emphasized and his strokes very compacted to save space. Along the time the early German print typefaces derived in others styles that were more readable such as Schwabacher and Fraktur, very popular in Germany and sometimes associated to the identity of the country. The font "Blackduck" was inspired mixing carefully the last two “Blackletters”. We try to joine some characteristics of both to reach good legibility without loosing the strong impact and powerfulness of the shapes. Some minuscules like the “o” “c” “e” “d” are rounded on both sides, while both strokes join in an angle at the top and at the bottom. Some other lower cases are formed by an angular and rounded stroke. This font contains a full set of OpenType features; swashes, stylistics alternates, old style figures (Arabic numeral were carefully shape integrated), ligatures and some extras ornaments were added to help in your design. "Blackduck" includes diacritic signs for Central European languages.

Julietrose debuted in May of 2006 and was quickly embraced by members of the graphic design community, who found it as charming as its name. The playful, full-bodied script began to show up in all forms of graphic communication. However, it soon became apparent that a bold weight would add more versatility to the design. Martin Wait, Julietrose’s designer, happily obliged by drawing a new and more forceful weight of the typeface. Where Julietrose is vivacious and lighthearted, Julietrose Bold is assertive and speaks with authority. They are clearly sisters, though – both weights feature flamboyant swashes and elegantly long ascenders and descenders. Both designs also offer a suite of swash and alternate characters, and are available in OpenType format The Julietrose family is small but irresistible. This pair can easily charm their way into such diverse uses as posters, restaurant menus, social announcements and even product brochures.

Eskorte is a diligently designed Latin type family with an uncomplicated, engaging poise that conveys a crisp, businesslike tone. Its precise range of styles looks to no-nonsense efficiency and ease of use by non-designers in the office and text-intensive professional environments. Eskorte supports over ninety languages in a full range of weights, with both upright and matching italics. The italics are lively, fluid forms that infuse their charms into text settings or take on their own personality in large, dominant headlines. In concert with the hardworking upright styles, the two fit smartly into a range of publications, from corporate to casual. All of the weights and styles offer an adept set of features like small caps, case-sensitive punctuation, and both tabular and proportional figures to make short work of any typographic task. Whether employed in enterprise reports, lifestyle publications, or identity work, Eskorte is ready for business.

Prolific illustrator and veteran typographer Tracy Sabin draws on more than 40 years of multi-disciplinary design experience to bring us Muschamp Pro, a loopy, bouncy, free-form alphabet adaptable for many uses. It embodies the spirit of the massive art nouveau wave that broke out in the late 1950s and ingrained itself in popular culture for about three decades on both sides of the pond. Carefree, playful, rhythmic and versatile, this font evokes plenty of album jackets, children book covers, and cartoon titling from the times that really defined those design expressions and enshrined them as essential pop art. Muschamp Pro comes with plenty of alternates, ligatures of both standard and discretionary varieties, and extended Latin language support, all contained in a glyphset of more than 500 characters. Use this font if you want your design to transmit a message of crafty and joyful activity.

Diversa is a typeface that takes a very different path from the most fonts, both in terms of appearance and usability. Diversa is a single typeface with 9 fonts within, containing 2760 glyphs*, divide in 9 stylistic sets, but the main difference is that all the glyphs are kerned with each other, which means you can swap glyphs between stylistic sets and keep them properly kerned - unbracketed serifs, bracketed serifs, engraved, stencil, sans, slab, baroque, stencil sans, stencil slab and a stylistic set that mixes them all in a rotative feature. Diversa: Because uniformity sucks! *requires applications which have Open Type access/features.

Amongst a batch of antique sheet musical instruction booklets offered for sale online was a piece with Art Nouveau hand lettering on the cover entitled “Seven Musical Travelogues for Piano”. This design served as the inspiration and model for Ragtime Gal JNL, which is available in both regular and oblique versions. The font’s name comes from the line ‘Hello my baby, hello my honey, hello my ragtime gal…’ from the 1899 song “Hello Ma Baby”; a tune that found a new burst of popularity in an odd way within a 1955 Warner Brother’s cartoon [“One Froggy Evening”].

French Art Deco lettering found within the pages of the 1934 publication L'Art du Tracé Rationnel de la Lettre (roughly translated to “The Rational Path Art of the Letter”) have provided a number of designs well-suited for digital revival. A hand lettered sans with varying character widths was the basis for Colmar JNL, which is available in both regular and oblique versions. As the source of the lettering design was a French publication, the typeface is named for the city of Colmar, which (according to Wikipedia) is the third-largest commune of the Alsace region in north-eastern France.

You can download usiful link: Bodrum Sans PDF Type Specimen Bodrum Sans is a sans serif type family. Designed by Bülent Yüksel in 2018/19. The font, influenced by style serifs, popular in the 1920s and 30s, is based on optically corrected geometric forms for better readability. Bodrum Sans is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Bodrum Sans a harmonious and sensible appearance for both texts and headlines. Bodrum Sans provides advanced typographical support for Latin-based languages. An extended character set, supporting Central, Western and Eastern European languages, rounds up the family. The designation “Bodrum Sans 14 Regular” forms the central point. "Bodrum Sans" is available in 10 weights (Hair, Thin, Extra-Light, Light, Regular, Meduim, Bold, Extra-Bold, Heavy and Black) and 10 matching italics. The family contains a set of 650+ characters. Case-Sensitive Forms, Classes and Features, Small Caps from Letter Cases, Fractions, Superior, Inferior, Denominator, Numerator, Old Style Figures just one touch easy in all graphic programs. Bodrum Sans is the perfect font for web use.

"Bodrum Style" is a serif Style family designed by Bülent Yüksel in 20018/19. The font, influenced by serif styles that were popular in the 1920s and 30s, is based on optically corrected geometric forms for a better readability. "Bodrum Style" is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances help the legibility and give "Bodrum Style" an harmonious and sensible appearance for both texts and headlines. Bodrum Style provides advanced typographical support for Latin-based languages. An extended character set - supporting Central, Western and Eastern European language - rounds up the family. “Bodrum Style 14 Regular” forms the central point. "Bodrum Style" is available in 10 weights (Hair, Thin, Extra-Light, Light, Regular, Medium, Bold, Extra-Bold, Heavy and Black) and 10 matching italics. The family contains a set of 650+ characters. Case-Sensitive Forms, Classes and Features, Small Caps from Letter Cases, Fractions, Superior, Inferior, Denominator, Numerator, Old Style Figures just one touch easy In all graphic programs. Bodrum Style is the perfect font for web use. Enjoy using it.

“Bodrum Slab” is a slab serif type family. Designed by Bülent Yüksel in 20018/19. The font, influenced by style serifs, popular in the 1920s and 30s, is based on optically corrected geometric forms for better readability. “Bodrum Slab” is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give “Bodrum Slab” a harmonious and sensible appearance for both texts and headlines. Bodrum Slab provides advanced typographical support for Latin-based languages. An extended character set, supporting Central, Western and Eastern European languages, rounds up the family. The designation “Bodrum Slab 14 Regular” forms the central point. “Bodrum Slab” is available in 10 weights (Hair, Thin, Extra-Light, Light, Regular, Meduim, Bold, Extra-Bold, Heavy and Black) and 10 matching italics. The family contains a set of 650+ characters. Case-Sensitive Forms, Classes and Features, Small Caps from Letter Cases, Fractions, Superior, Inferior, Denominator, Numerator, Old Style Figures just one touch easy In all graphic programs. Bodrum Slab is the perfect font for web use.

Poruka is slanted script typeface with connected letters with gently condensed look. Letters are designed as monoline forms with decent dose of elegancy and stylistic uniformity. Poruka is imagined mainly as typeface for shorter texts or headlines, where text needs to stand out from other elements of content. It can be used successfully both as webfont and on printed materials – all kinds of invitations, labels, packages, posters and editorial use. Poruka comes with two Stylistic Sets – 01 which activates uppercase letters with full font height (from the top of ascender to the bottom of descender) and 02 – which activates handwritten forms on "b", "d", "h" and "l" letters. Also, Poruka is equipped with Swashes and Discretionary Ligatures which doesn't really represent classical pack of expected ligatures, but more as graphical version of a couple of words like "yes", "no", "wait", "ciao" and a few more.

BigStripesMono is another typeface family from IngrimayneType that explores the possibilities of alternating letters sets. The family is monospaced with four fonts: a base or solid style, an outlined style, and two styles in which each character is cut diagonally and the halves are separated to form two characters. These split styles are not designed to be used alone but layered with the base style, outlined style, or both to form colorful lettering with an unusual striped appearance. The stripe is not apparent in single letters but only in words or lines of text. For best results use an application that supports the OpenType feature Contextual Alternatives (calt) to alternate the letters of the split styles. The four styles can be combined in several ways to create unusual lettering appropriate for titles, headlines, and similar uses. And if one wants a bold, monospaced, sans-serif face, BigStripesMono has that too.

Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.