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  1. Elephunky NF by Nick's Fonts, $10.00
    This hefty little number is an amalgam of two typefaces from the Flower Power era, Dave West’s Elephant Gothic and Wayne Stettler’s Neil Bold. It’s an extrabold, sassy headline face that will get your message across, loud and clear. Both versions include the complete Latin 1252, Central European 1250 and Turkish 1254 character sets, as well as localization for Moldovan and Romanian.
  2. Matinee Idol by Comicraft, $19.00
    Now showing at your local picture house is the latest romantic comedy coupling featuring Matinee Idol and Matinee Idol Bold; famous faces you've come to know and love in features like Warners' "Hush" and Columbia's "The Evil That Men Do." Stop by our lobby and check these fonts out. Oh, and please remember to refrain from smoking and talking during the show!
  3. London Court by Greater Albion Typefounders, $16.50
    London Court is a family of three 'Tudor Revival' display faces, inspired by an inscription seen underneath a clock in a splendid Tudor revival arcade in Perth, Western Australia. The resulting typeface designs are similarly 'Tudor Revival' or if you prefer 'Tudorbethan'- Roman with Blackletter details. Ideal for creating headings and posters which have an 'Olde-Worlde' feel with modern legibility.
  4. Lily Hilo NF by Nick's Fonts, $10.00
    This sometimes-top-heavy, sometime-bottom-heavy, sometimes-centered typecase is based on an old Photolettering face designed by the irrepressible Dave West, originally called "Nickelodeon". That name was already taken, so I chose another with a nod to the 1953 film starring Leslie Caron. Both versions of this font include the complete Unicode Latin 1252 and Central European 1250 character sets.
  5. MPI Arcadian by mpressInteractive, $5.00
    Arcadian was first produced in wood type around 1870 by William H. Page & Company. It is a semi-ornamented face based on a French Clarendon, with dots added to the median and the tops and bottoms of the letters. It has a distinctly “Old West” feel, and was likely used to add a little pizzazz to advertising and broadsides of the time.
  6. Carol Gothic by ParaType, $30.00
    Carol Gothic is a traditional blackletter face closest to Linotype’s Old English. Typefaces of that style were used quite frequently in the 19th century English typography, so Carol Gothic fits perfectly for Victorian--looking designs but it is also suitable for any layouts which need blackletter. The type is designed by Alexandra Korolkova and Alexander Lubovenko and released by ParaType in 2015.
  7. New Millennium Linear by Three Islands Press, $24.00
    New Millennium Linear is one of three font families that share a common name, a common design philosophy, a common x-height, and basic character shapes. (The others are New Millennium and New Millennium Sans; all three work well together.) New Millennium Linear is a "monotone" newer version of the Sans face whose smooth, geometric, "Gothic" look gives it a completely different personality. The typeface comes with regular, bold, italic, and bold italic styles, each with a complete character set. New Millennium Linear might best be used in captions, callouts, labels, titles, and similar display situations.
  8. Banco by Linotype, $40.99
    Designed for Linotype Library GMBH and the International Typeface Corporation in 1997 by Phil Grimshaw. Based on bold script Banco designed by French graphic and poster designer Roger Excoffon and released in 1952 by the Fonderie Olive. Originally Banco was an all-caps bold typeface, and the lower case and the corresponding light weight were created for ITC. The tapering slightly slanted strokes of Banco made by sharp-edged flat brush. The face has the effect of being quickly sketched by a powerful hand. For use in advertising and display typography. Cyrillic version developed for ParaType in 2000 by Tagir Safayev.
  9. M Zhi Hei HK by Monotype HK, $523.99
    M Zhi Hei's design concept comes from M Stiff Hei , where horizontal and vertical strokes (橫、豎) are direct, dots (點) are short but forceful, downstrokes(撇、捺) are straight and sharp - everything bold and straightforward. One big difference between M Zhi Hei and M Stiff Hei, is the similar thickness of horizontal strokes (橫) across all font styles, so that there would be a strong contrast formed by the thin horizontal and thick vertical strokes (橫、豎) in the bold face. Still, remains bright, neat and beautifully crafted, it is a multi-purpose typeface that convince audiences and cater for different needs.
  10. M Zhi Hei PRC by Monotype HK, $523.99
    M Zhi Hei's design concept comes from M Stiff Hei , where horizontal and vertical strokes (橫、豎) are direct, dots (點) are short but forceful, downstrokes(撇、捺) are straight and sharp - everything bold and straightforward. One big difference between M Zhi Hei and M Stiff Hei, is the similar thickness of horizontal strokes (橫) across all font styles, so that there would be a strong contrast formed by the thin horizontal and thick vertical strokes (橫、豎) in the bold face. Still, remains bright, neat and beautifully crafted, it is a multi-purpose typeface that convince audiences and cater for different needs.
  11. Beeching by Greater Albion Typefounders, $14.95
    Beeching is a family of six typefaces designed to combine extreme legibility with a hint of retrospective character. It is inspired by the lettering used in the Leslie Green designed stations of the London Underground and is as up to date today as it was the day those stations opened. The Beeching faces (Regular, Bold, Small Capitals, Small Capitals Bold, Shadowed and Small Capitals Shadowed) are ideal for use in large scale signage that needs to be seen over long distances. We feel the family provides a clear demonstration that traditional details, such as serifs and ligatures serve to enhance legibility.
  12. Argos by Hoftype, $49.00
    Argos, a type face with a strong personality. A rounded serif type family which uses exclusively modern design elements. While it possesses decorative qualities, thanks to its hearty serif weights it can be successfully used as a text type. Argos comes in 6 weights and with its extended character set it permits a wide range of applications. Each font is equipped with ligatures, small caps, proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals. Argos supports Western European as well as Central and Eastern European languages.
  13. Ned by Linotype, $29.99
    Ned Std. is part of a series of typographic experiments from the young Swiss designer Michael Parson. Using a wide, horizontal hexagonal grid, Parson created the system of letters that make up this font. Text set in Ned Regular takes on a modular, honeycomb-like appearance. For an interesting effect, try overlapping individual letters, or use a few letters together as elements in a logo. A great companion face to Ned Std. is Linotype's Hexatype Bold. Both Ned Std. and Hexatype Bold have been included in the Take Type 5 collection, along with eight further constructions from Parson."
  14. EquipCondensed by Hoftype, $49.00
    EquipCondensed is the matching complement for Equip and EquipExtended . With its 16 fonts it extends the Equip family to 48 styles. It not only works superbly as a contrasting face for the ‘normal’ Equip but due to its moderate width, it also performs brilliantly as a space saving typeface. EquipCondensed is very well suited for ambitious typography. The EquipCondensed family comes in OpenType format with extended language support. All weights contain semi-ligatures (design optimized single characters), proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals and arrows.
  15. StoneWash by Scholtz Fonts, $15.00
    StoneWash is a funky, grunge font, with a monumental marble finish. The font combines an “old as the hills grunge” look with IN YOUR FACE, modern lines. It has a look of very old, washed out denim, about to disintegrate. StoneWash has all of the grunge characteristics: -- it’s dirty and corroded -- it’s coarse & broken -- it’s rough & pitted It also has the characteristics of an African style font: -- it’s ethnic -- it’s irregular -- it’s primitive -- it’s rustic -- it’s vibrant Use StoneWash for a great variety of applications: -- think advertisements - think flyers - think graffiti art - think posters - think magazine pages. You have to have StoneWash.
  16. Hoban by District, $40.00
    The light and the bold. The thick and the thin. Laverne and the Shirley. Peanut Butter and the Jelly. Hoban is about contrast. Hoban wants to be noticed, but only after a second glance. A friend of a friend to the didones, it has smaller, tapering serifs, slightly calligraphic traits, and spindly little terminals that go where they please. It’s a headline face. Period. Set it big and bold. Or light and airy. But preferably next to something with flair. Cuff links, canapés, or corvettes–it’s up to you. Distinct ligatures, ornaments, and swashy alternates provide plenty of character to tailor your style.
  17. Plectrum CP by CounterPoint Type Studio, $29.95
    As the first multi-font family designed for the CounterPoint font library, Plectrum offers designers and font lovers an alternative to the usual display style fonts of CounterPoint with a low key yet elegant sans serif family that can serve a variety of functions. Designed as a humanist style sans serif, the letters have variation in stroke weight. The italic faces have some variation in the letter design making them more of a true italic rather than simple oblique faces. The complete family consist of four weights: Regular, Italic, Bold and Bold Italic which can be purchased separately or as a complete package. The typeface has some unique features which add warmth to the design such as a slanted cross bar on the lowercase e and a large x-height. This is a solid, versatile family. Available in OpenType and contains support for Latin based and Eastern European languages.
  18. P22 Garamouche by P22 Type Foundry, $24.95
    Think of Garamouche as Garamond's drunken cousin. This font replicates a long lost document ravaged by time and the elements (with a little sloppy printing for good measure.) Unlike the fake bolding option found in software programs, Garamouche Bold is a variant with more appropriate thick and thin features. The "dancing along the baseline" that has made Garamouche a favorite, is also a feature in Garamouche Bold, but the letters align and tilt in on their own terms. Using the two Garamouche fonts together can produce much more expressive results than just hitting "bold". P22 Garamouche Ornaments is a set of 72 ornamental embellishments designed to complement the Garamouche fonts but can be used with almost any layout that calls for historical decoration.
  19. BottleKaps by Type Innovations, $39.00
    Alex Kaczun, originally designed BottleKaps for Linotype-Hell, in 1992, as a QuickDraw GX multi-master font series. A few new GX applications, like 'Unicorn', where able to utilize these unique fonts. The GX application allowed the user to adjust weight and proportions, on the fly, including glyph substitution for small capitals, old style figures, swash and alternate endings. The technology was never successfully deployed by Apple, so the individual fonts, 21 styles and variations in all, where sold in the Linotype Font Library as separate Truetype fonts up until 1998. Unfortunately, the fonts collected dust for many years thereafter, but now have been reworked and rejuvenated by Alex in OpenType format for both Mac and PC. 'BottleKaps' is a 'unique', 'playful' and 'decorative' font series. Use it for those bold headlines to stimulate interest and show off your 'unique' individual style.
  20. Origami Incised by ArtyType, $29.00
    Once I set on the concept for this ‘Origami’ inspired font, I used an imaginary strip of folded paper as the basis for each character, the folded effect being realized fully by incorporating an incised line. Of course the folded paper aspect is just a two dimensional illusion but subconsciously, will automatically be interpreted three dimensionally. There are numerous options for creating alternative characters following this logic, as the centuries-old Origami tradition itself illustrates quite clearly, but I wanted to maintain an ordered sense of style and balance throughout the full character set, so avoided any unnecessary flourishes, staying true to the Japanese ethos and spirit.
  21. VVDS Ginsburg by Vintage Voyage Design Supply, $10.00
    Ginsburg it's a modern display all-caps font-family based on geometric forms and abstract wavy lines with an old school constructivism look. Inspired by Moses Ginsburg architecture projects. Playful, modern, suitable for many typography projects as headers, logos, block texts, etc. You may be more strict in your typography or you may be more groovy or playful with alternates characters. Use this family in vintage spirit for TV series, Podcasts titles, exhibition posters or design a modern extreme sport brochure, . Flexible, Catchy and Brazen — it's all about Ginsburg! Six widths: Thin / Light / Normal / Medium / Semi Bold / Bold. Opentype Features as Stylistic alternates, Oldstyle figures / Fractions. Multilingual
  22. Flavery by Invasi Studio, $19.00
    Flavery is a vintage slab serif font that is perfect for creating a rustic and rugged aesthetic with its hand-drawn slab serif style. This font is ideal for evoking the old-fashioned cowboy era or the classic vintage vibes era and is great for display purposes. Flavery features alternate glyphs and supports multilingual Latin characters to enhance your designs with a touch of old-world charm. Its bold and distinctive style will make your designs stand out and give them a unique character. Whether you're working on a poster, packaging, or branding project, Flavery will add a touch of vintage authenticity to your work.
  23. Musk by Eko Bimantara, $21.00
    Taking the name from substance of the best quality perfumery, Musk present an elegant form of high contrast sans serif combine with an expressive connected script. The sans serif contain three weight; regular, medium and bold within it’s quality for display and also text. Each glyphs shown an unique variation of forms, especially the terminals in regards to achieve legibility and readability. The sans serif contain three weight; regular, medium and bold within it’s quality for display and legible for body text. With over than 240 glyphs. Some open type features contain in Musk sans; old style figures and standard ligature and the Musk script contain swash.
  24. Alpha Kosty by Lettersams, $18.00
    Alpha kosty is a stylish display font, perfect for creating bold and beautiful designs by combining modern style with classic style resulting in a very attractive design to display in a variety of projects, such as posters, magazines, logos, quotes, vintage looks, old classics, posts. social media, web, journals, wedding projects and more. Try to change alternatives, binders and you will get many options for your project which will make it bold, beautiful & attractive. We recommend using Adobe Illustrator or Photoshop. Alpha Kosty has opentype, kerning, ligature and alternative features that are packaged in 2 style : Regular and Italic. Alpha kosty includes uppercase, lowercase, numbers, punctuation and multilingual support.
  25. Madigan Text by Hoftype, $49.00
    Madigan Text is the text optimized version of the Madigan family. More solid, more robust, it repesents the more stabil version to the more delicate Contane family. Stronger hairlines, solid serifs, and slightly wider proportions make it appropriate for bold headlines, as well as for small text sizes. Madigan supports up to 80 languages and it’s OpenType format allows a wide range of typographic applications. 18 styles offer fine graduation of the weights. All weights contain small caps, ligatures, superior characters, proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals, matching arrows and alternate characters.
  26. Poespa Indah by IKIIKOWRK, $17.00
    Introducing Poespa Indah - Old Type, created by ikiiko. Poespa Indah was inspired by vintage store signs in the classic era of indonesia around the 60s. In particular, this typeface is designed to give a formal yet old style look. Poespa Indah has a sans serif typeface with bold to light contrast. This typeface is perfect for an formal layout, newspaper, magazine cover, and also good for vintage product, quotes, or simply as a stylish text overlay to any background image. What's included? Uppercase & Lowercase Number & Punctuation Multilingual Support Works on PC & Mac Enjoy our font and if you have any questions, you can contact us by email : ikiikowrk@gmail.com
  27. Morta by Michael Rafailyk, $15.00
    Morta is a handwritten unicase typeface with a slight calligraphic influence. Its design, like a centuries-old cold dark stones, has carved edges and polished corners, and represented by two styles: more legible “Brute” for general use, and more contrast “Grace” for large text size. Scripts: Latin, Greek, Cyrillic Languages: 480+ Hinting: Manual PostScript
  28. Quare Zombie by Struggle Studio, $10.00
    Quare Zombie is an old typeface, comes in a clean and elegant style. There are 5 files in this font such as: Regular and Engraving with tattoo additions and Monoline Fonts. Quare Zombie is great for all types of looks from branding, emblems, advertisements, t-shirts, etc. Notes: (Quare Zombie Extras Tattoos are sold separately)
  29. Tinderbox by Device, $29.00
    16th and 17th century formal handwriting forms the basis for Tinderbox, an antique script. Preserving the rough impression of a quill pen on parchment, Tinderbox evokes old manuscripts, ecclesiastical texts, gothic inscriptions, faded tattoos and horror literature; spooky calligraphy for the digital age.
  30. Night Train by FontMesa, $19.95
    Night Train is a new font built from the ground up; while Night Train may resemble an old classic wood type there are a few lines that make this font a little more modern setting it apart from other wood type revivals. If you're a railroad enthusiast you're sure to enjoy the steam locomotive graphic located on the less than and greater than keys on all versions of this font, due to the fine detail of this train illustration the best printing results will be at 600dpi or higher on a laser printer. An alternate K and R are within the Night Train fonts, for Win Type1 these alternates are on the left and right bracket keys, for Truetype and OpenType you may access the alternates by using the Character Map in Windows or Adobe Illustrator, for OpenType you may also find them on the stylistic alternates page of the glyph map in Illustrator. There's something new with Night Train that the sign making people will love, for the first time FontMesa is pleased to offer a block shadowed version in four directions. One fill font is all that is needed for all four open faced fonts, you'll need an application that works in layers in order to use the fill font with the open faced fonts, simply place the fill font in its own layer then move it behind one of the open faced fonts of Night Train. The Night Train name has been on my list to use as a font name for a few years, a friend from years ago used to sail his boat in the Mackinac race from Chicago to Mackinac Island, the name of that boat was the Night Train. Watching the 2010 Olympic four man U.S. bobsled team win gold with their sled also called Night Train has inspired me to complete this font.
  31. Sole Serif by CAST, $45.00
    Sole Serif is a newspaper face with features relating to book typography. Inspiration from Francesco Griffo’s romans was adapted to resist the rough usage typical of newspaper printing without any loss of quality. Sole Serif is available in an extensive range of cuts including extra bold and ultra thin. With its big x-height, short ascenders and a roundish and wide italic for text and titles, it has all the attributes of a newspaper face. Nonetheless, details like the inclined axis, calligraphic terminations, Renaissance proportions and a refined but slightly mannered design, all evoke the book rather than the daily paper.
  32. Stannard by Greater Albion Typefounders, $12.95
    Stannard speaks to us of the happy days of the inter-war period, of enamel advertising 'street-jewelry' as seen on the railways and in all the best shops, of youngsters' train set boxes and toy catalogues, of traditional magazine mastheads, of a simpler, happier and just maybe better era, when summers lasted for ever and all was well with the world. It's a great family of faces for use in nostalic poster design, for nostalgic packaging design or signage or book covers, or even just for making a bold statement anywhere. Four decorative faces are offered.
  33. Anavio by Greater Albion Typefounders, $14.95
    Anavio is named in honor of the ancient Roman name of an English Derbyshire town. Anavio is a classically inspired family of Roman faces, emphasizing simplicity of form and elegance. Regular and Bold weights are offered, along with condensed forms. Anavio is offered in both upper and lower case and small capitals faces. Its simple lines are immediately legible, lending it to both text and display uses. A range of ligatures, both standard and discretionary, are included as are stylistic alternates and two styles of numerals. Use Anavio to lend that indefinable air of elegance to your next project.
  34. Swiss Folk Ornaments by Gerald Gallo, $20.00
    Swiss Folk Ornaments were inspired by old Swiss embroidery designs. Swiss Folk Ornaments - Critters & Things is composed of critters (animals) and other things, hearts, pitchers, and a basket. In the character set all critters face to the left. In the shift+character set, under each respective key, all critters face to the right. There are a total of 72 ornaments in this font. Swiss Folk Ornaments - Floral is composed of floral designs. There are a total of 56 ornaments in this font. Swiss Folk Ornaments - Geometric is composed of symmetrical geometric designs. There are a total of 42 ornaments in this font.
  35. Lunar Modular by Comicraft, $19.00
    TOUCHDOWN! This is not a Hoax, not a What If, not an Imaginary Font! The Eagle has Landed... Comicraft's latest manned mission: Space Age Faces for Space Age Spaces! Our Apollo Modules have settled in the moondust and our Astronauts are buckled up in the Rover collecting little rocks and looking for suitable spots to play golf. We invested billions and billions of dollars to send these fonts into space using the largest and most powerful rockets ever built, and rest assured, our Orbiter is coated with a phenolic epoxy resin ablative heatshield to protect you for your journey back to Earth. Features: Six fonts (Modular, Modular-Bold, Orbiter, Orbiter-Bold, Rover, Rover-Bold) with upper and lower case characters. Opentype version of Orbiter also includes 52 auto-ligatures.
  36. MVB Solano Gothic by MVB, $39.00
    MVB Solano Gothic Bold was originally designed as a display face for the City of Albany, California (located on the San Francisco Bay facing the Golden Gate Bridge and bordering Berkeley). Named for the City’s main street, the typeface needed to work on signage in proximity to early 20th Century buildings, and in contemporary settings. Rather than creating a neutered design to cover all bases, Mark van Bronkhorst chose to develop a simple, strong, condensed face that would offer flexibility of style by providing both retro and more contemporary forms. Solano Gothic has since been expanded to a family offering five weights from Light to Bold. The basic fonts provide upper- and lowercase forms, with figures designed to harmonize within upper- and lowercase settings (the standard figures are not full cap height). The same figures are provided with Small Caps, and align to small cap height. For all-cap settings requiring figures and monetary symbols of full-cap height, there are the “Cap” fonts. An alternate tabular “1” is provided in all fonts so that both fitted and tabular settings of figures are possible (access to alternate characters subject to system or application support).
  37. Beton by Linotype, $29.99
    The Bauer Typefoundry first released the Beton family of types in 1936. Created by the German type designer Heinrich Jost, the present digital version of the Beton family consists of six slab serif typefaces. First developed during the early 1800s, by the 1930s slab serif faces had become one of many stock styles of type developed by foundries all over the world. Because of their distance from pen-drawn forms and their industrial appearance, they were seen as “modern” typefaces. (Their serifs kept them from being too modern.) The first slab serif typefaces were outgrowths of didone style text faces (e.g., Walbaum). As newspapers and advertising grew in importance in the western world (especially in “Wild West” America), type founders and printers began to create bigger, bolder typefaces, which would set large headlines apart from text, and each other. Through display tactics, businesses and industry could begin to visually differentiate their products from one another. This craze eventually led to the development of monster sized wood type, among other things. By the 20th Century, the typographic establishment had begun to tame, categorize, and codify 19th Century type styles. It was in the wake of this environment that Jost developed Beton. The Beton family is a type “family” in a pre-1950s sense of the word. Although six styles of type are available, only four of them fit in logical progression with each other (Beton Light, Beton Demi Bold, Beton Bold, and Beton Extra Bold). The other two members of the family, Beton Bold Condensed and Beton Bold Compressed, are more like distant cousins. They function better as single headlines to text set in Beton Light or Beton Demi Bold, of as companions to totally separate typefaces.
  38. Tall Tales by Comicraft, $39.00
    In a World where no stories are small stories... In a Land where words need to be Bold, Meaningful and maybe even Italic... Comes a font worthy of telling Marvelous Tales some thought Too Tall, Too Astonishing to be told... And when those Untold Stories, those Astounding Tall Tales, are finally told... THAT WORLD WILL NEVER BE THE SAME AGAIN! From Visionary Font Director John Roshell and the Studio that brought you BlahBlahBlah, you must not miss TALL TALES! In theaters and Streaming now.
  39. Dash Horizon Stripe by Anomali Creative, $19.99
    Dash Horizon is a new sporty, modern and fresh script with a bold, strong style making this font look extreme, strong, and tough for any awesome project that needs a sporty look. Dash Horizon features the distinct impression of speed. It works well in vintage racing posters, automotive t-shirts, motorcycle events, garage signs, kid's cards, esport logos, race numbers, extreme sports and more.
  40. John Sans by Storm Type Foundry, $49.00
    The idea of a brand-new grotesk is certainly rather foolish – there are already lots of these typefaces in the world and, quite simply, nothing is more beautiful than the original Gill. The sans-serif chapter of typography is now closed by hundreds of technically perfect imitations of Syntax and Frutiger, which are, however, for the most part based on the cool din-aesthetics. The only chance, when looking for inspiration, is to go very far... A grotesk does not afford such a variety as a serif typeface, it is dull and can soon tire the eye. This is why books are not set in sans serif faces. A grotesk is, however, always welcome for expressing different degrees of emphasis, for headings, marginal notes, captions, registers, in short for any service accompaniment of a book, including its titlings. We also often come across a text in which we want to distinguish the individual speaking or writing persons by the use of different typefaces. The condition is that such grotesk should blend in perfectly with the proportions, colour and above all with the expression of the basic, serif typeface. In the area of non-fiction typography, what we appreciate in sans-serif typefaces is that they are clamorous in inscriptions and economic in the setting. John Sans is to be a modest servant and at the same time an original loudspeaker; it wishes to inhabit libraries of educated persons and to shout from billboards. A year ago we completed the transcription of the typefaces of John Baskerville, whose heritage still stands out vividly in our memory. Baskerville cleverly incorporated certain constructional elements in the design of the individual letters of his typeface. These elements include above all the alternation of softand sharp stroke endings. The frequency of these endings in the text and their rhythm produce a balanced impression. The anchoring of the letters on the surface varies and they do not look monotonous when they are read. We attempted to use these tricks also in the creation of a sans-serif typeface. Except that, if we wished to create a genuine “Baroque grotesk”, all the decorativeness of the original would have to be repeated, which would result in a parody. On the contrary, to achieve a mere contrast with the soft Baskerville it is sufficient to choose any other hard grotesk and not to take a great deal of time over designing a new one. Between these two extremes, we chose a path starting with the construction of an almost monolinear skeleton, to which the elements of Baskerville were carefully attached. After many tests of the text, however, some of the flourishes had to be removed again. Anything that is superfluous or ornamental is against the substance of a grotesk typeface. The monolinear character can be impinged upon in those places where any consistency would become a burden. The fine shading and softening is for the benefit of both legibility and aesthetics. The more marked incisions of all crotches are a characteristic feature of this typeface, especially in the bold designs. The colour of the Text, Medium and Bold designs is commensurate with their serif counterparts. The White and X-Black designs already exceed the framework of book graphics and are suitable for use in advertisements and magazines. The original concept of the italics copying faithfully Baskerville’s morphology turned out to be a blind alley. This design would restrict the independent use of the grotesk typeface. We, therefore, began to model the new italics only after the completion of the upright designs. The features which these new italics and Baskerville have in common are the angle of the slope and the softened sloped strokes of the lower case letters. There are also certain reminiscences in the details (K, k). More complicated are the signs & and @, in the case of which regard is paid to distinguishing, in the design, the upright, sloped @ small caps forms. The one-storey lower-case g and the absence of a descender in the lower-case f contributes to the open and simple expression of the design. Also the inclusion of non-aligning figures in the basic designs and of aligning figures in small caps serves the purpose of harmonization of the sans-serif families with the serif families. Non-aligning figures link up better with lower-case letters in the text. If John Sans looks like many other modern typefaces, it is just as well. It certainly is not to the detriment of a Latin typeface as a means of communication, if different typographers in different places of the world arrive in different ways at a similar result.
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