In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."

Introducing clean, minimalistic and actually fonts family. Balanced letter height and width - based on analysis of current design trends. Text typed in this font does not distract attention from design, but organically complements any design. Ideal for short phrases, footnotes and headlines. Font has High readability in large volumes of text. Branding with this font looks trendy and expensive. Minimaly font family is versatile in use and very modern. Features: Clean letters and absolute minimalism 6 fonts in family: - Thin, Thin Italic - Regular, Italic - Bold, Bold Italic Kerning ld.luxfont@gmail.com

Arnica is a display font based on a simple geometry that uses circles (and modules) as a structure. It is an experimental project where, in place of upercases, has alternate characters and swashes. Furthermore, arnica has 50 discretionary ligatures which, when activated, give a totally different touch to the font and also has the bold weight, which reinforce the experimentalism of the project. Combining lowercases with upercases, plus discretionary ligatures and bolds, you can write the same word in several different ways. The character set offers more than 400 glyphs and support for many languages.

This is a new barely modulated, slightly narrow, sans serif font family. It has eight styles: thin, thin italic, regular, italic, bold, bold italic, black, & black italic grouped into two 4-font families: Amico Thin with the Bold; and Amico with the Black. Amico has the standard feature set developed at the end of 2007. It has many OpenType features and 654 character/glyphs: Caps, lower case, small caps, ligatures, discretionary ligatures, swashes, small cap figures, old style figures, numerators, denominators, accent characters, ordinal numbers (1st-infinity): lining and oldstyle), and so on. It is designed for text use in body copy. However, Amico really shines as the choice for heads & subheads when using Amitale or Brinar for the text family.

Cervo Neue Condensed is the new perfected and Condensed version of Cervo Neue, containing 18 variants. It differs from the previous version of Cervo with the higher accents over glyphs, enlarged punctuation, old-style numerals and the newly added varieties Semi Bold, Bold, Extra Bold and Black. Additionally, there is the variety of grotesque. Font Cervo is inspired by a “You And Me Monthly” published by National Magazines Publisher RSW „Prasa” that appeared from Mai 1960 till December 1973 in Poland. Recently, Cervo Neue Condensed has started being used as a display text in „Przekrój Magazine” which was published in years 1945–2013 in Krakow (2002–2009 in Warsaw) as a weekly and again from 2016 as a quarterly journal in Warsaw.

Kittle Rough is a robust display font with a time-worn texture. It has a strong, pared down look based on bold geometric forms. Loaded with personality, Kittle Rough features a full upper and lower case character set and an extended set of accented characters for Central European languages. It is also available as Kittle Round, with a smooth, clean look.

Chutz is an audacious slanted typeface with horizontal contrast and horizontally oriented strokes developed for Jewish brand Chutzpah of the Feisty Foods company based in Brooklyn, New York. Scripts: Latin, Greek, Cyrillic, Hebrew Languages: 480+ Hinting: TrueType autohint for static fonts. Variable font is unhinted. The promo images used photos of Ola Rafailyk, and photos of Marta Dzedyshko, Josh Sorenson from Pexels.

I've been really tryin', baby, tryin' to hold back this Rounded Sans for so long. ND Nudel is the food-positive typeface you have been (secretly or not so secretly) waiting for! Stop beatin' 'round the bush and get into all the (20) tasty, yummy, and shameless zesty stylistic variations. Vanilla or with as many tangy alternates as you could imagine.

Longacre JNL is bold. It's condensed. It has rounded ends. The design is both eye-catching and casual; perfect for titling that needs to make a point without being overwhelming. Based on a set of wood type, this design also offers an inference of child-like simplicity, as it is very similar to the type of lettering found on classroom bulleting boards.

A charming headline font, bold yet feminine, based on Lilith, designed by Lucien Bernhard for Bauersche Gießerei in 1930. Some of the fussier elements of the original have been removed in order to create an elegant exercise in typographic chiaroscuro. Both versions of this font contain the Unicode 1252 (Latin) and Unicode 1250 (Central European) character sets, with localization for Romanian and Moldovan.

Allencon is a lovely font based on freehand calligraphy. It has a bold, decisive look, with various aspects of the characters regularized to give a consistent appearance in print while preserving the personality of the lettering. It includes variant versions of many of the characters, particularly elongated characters for the ends of words at the ends of lines - great for poetry.

Monesta® is a confident smooth serif font family. Designed by Aulia Rahman, Monesta® it creates a sense of softness and expressiveness. the concept into usability focused direction, to work as a bold tool and beautiful communicator. Monesta variable allows design across 9 weights, major Latin based languages, and Cyrillic. Monesta® bringing energy and making it suitable for modern design.

Mimic is a font family of several typefaces, that are based upon the physical structure of the mouth, depicted while speaking of corresponding letters occurred. It is primarily created as an accidental font family, and thus contains the very basic glyph set, which includes: punctuation, numbers, and letters. Mimic font family is made up of: Mimic Regular, Mimic Medium, and Mimic Bold.

Metropolis Bold was commissioned by Publish magazine for their 1990 redesign. Although other digital versions exist, I think this was the first one and is characterized by extremely pointy serifs. It is well to remember in laying out copy for Metropolis to allow plenty of white space in the layout. Metropolis is based on the 1932 Stempel cut as designed by W. Schwerdtner.

HIGH SPEED Racing Font I hope this font is interesting to use in your design projects. thank you GFRcreative

Alex Kaczun, originally designed BottleKaps for Linotype-Hell, in 1992, as a QuickDraw GX multi-master font series. A few new GX applications, like 'Unicorn', where able to utilize these unique fonts. The GX application allowed the user to adjust weight and proportions, on the fly, including glyph substitution for small capitals, old style figures, swash and alternate endings. The technology was never successfully deployed by Apple, so the individual fonts, 21 styles and variations in all, where sold in the Linotype Font Library as separate Truetype fonts up until 1998. Unfortunately, the fonts collected dust for many years thereafter, but now have been reworked and rejuvenated by Alex in OpenType format for both Mac and PC. 'BottleKaps' is a 'unique', 'playful' and 'decorative' font series. Use it for those bold headlines to stimulate interest and show off your 'unique' individual style.

The x factor How do you make a font like FS Albert unique, distinctive? “When designing a font I try to question every letter,” says Jason Smith, “but all you need is a few that have an x factor. With FS Albert, they’re the lowercase ‘a’ and ‘g’ and the uppercase ‘I’ and ‘J’. “I remember a friend saying, ‘Why on earth have you designed the ‘a’ like that? Isn’t it too friendly for this kind of font?’ And, in a way, that’s what I wanted – honesty and warmth, because a lot of big brands at the time really needed to show a more human side.” Range of weights and styles FS Albert is a charismatic type: a warm, friendly sans serif face with a big personality. Open, strong and amenable, and available in a wide range of weights and styles, FS Albert suits almost every task you put it to. Fontsmith has crafted five finely-tuned upright Roman weights and four italic weights, as well as a special Narrow version to provide the best coverage and give headlines and text an easy-going character. The chunky kid “FS Albert was inspired by – and named after – my son, who was a bit of a chunky kid,” says Jason Smith. “I designed an extra bold weight because I always felt that the really big font heavy weights had the most personality. “I recently told Albert this story. He laughed, and forgave me for thinking he was a fat baby. He liked the big personality bit, though.” 1000s of glyphs Not content with a character set that covered Europe and the whole of the Western world, the studio decided to go further afield. There are now FS Albert character sets that cover western and eastern European languages, including those of Russia, as well as Cyrillic, Arabic and Greek scripts. In fact, the font now covers more than 100 languages, making it ideal for bringing a consistent typographic style to the communications of global brands.

The x factor How do you make a font like FS Albert unique, distinctive? “When designing a font I try to question every letter,” says Jason Smith, “but all you need is a few that have an x factor. With FS Albert, they’re the lowercase ‘a’ and ‘g’ and the uppercase ‘I’ and ‘J’. “I remember a friend saying, ‘Why on earth have you designed the ‘a’ like that? Isn’t it too friendly for this kind of font?’ And, in a way, that’s what I wanted – honesty and warmth, because a lot of big brands at the time really needed to show a more human side.” Range of weights and styles FS Albert is a charismatic type: a warm, friendly sans serif face with a big personality. Open, strong and amenable, and available in a wide range of weights and styles, FS Albert suits almost every task you put it to. Fontsmith has crafted five finely-tuned upright Roman weights and four italic weights, as well as a special Narrow version to provide the best coverage and give headlines and text an easy-going character. The chunky kid “FS Albert was inspired by – and named after – my son, who was a bit of a chunky kid,” says Jason Smith. “I designed an extra bold weight because I always felt that the really big font heavy weights had the most personality. “I recently told Albert this story. He laughed, and forgave me for thinking he was a fat baby. He liked the big personality bit, though.” 1000s of glyphs Not content with a character set that covered Europe and the whole of the Western world, the studio decided to go further afield. There are now FS Albert character sets that cover western and eastern European languages, including those of Russia, as well as Cyrillic, Arabic and Greek scripts. In fact, the font now covers more than 100 languages, making it ideal for bringing a consistent typographic style to the communications of global brands.

Bluset Monospaced enlarges the re-worked and expanded text- and headline typeface family Bluest Now with 6 new cuts. The concept for Bluest Now was based, in its original form, on a corporate design typeface by Elsner+Flake in 2004, ordered by the Landor Agency for a large German energy corporation. Regularly re-worked and brought up to modern standards, the typeface is still used to this day. Because of its large x-height and its well-balanced appearance, Bluset Now Mono is also excellent for use in small typesizes. The three Roman cuts, Regular, Medium and Bold, and the corresponding obliques, allow a clear differentiation of base- and display applications for every typesize. The character complement has been created for 72 Latin-based language areas and thus allows a neutral text exchange across language borders. Translation Inga Wennik

Some words from the designer, Frantisek Storm... Designed by Josef Tyfa in 1959, digitalized by F. Storm in 1996. This Roman and Italic are well-known perhaps to all Czech graphic artists and typographers ever since their release. Although this type face in some details is under the sway of the period of its rise, its importance is timeless, in contradistinction to other famous types dating from the turn of the sixties which were found, after some time, to be trite. The italics live their own life, only their upper-case letters have the same expression as the basic design. Thin and fragile, they work excellently, emphasizing certain parts in the text by their perfect contrast of expression. When seen from a distance they are a little bit darker than the Roman face. Tyfa Roman was released in 1960 by Grafotechna in Prague for hot setting. Later on, Berthold produced letter matrices - "rulers" for Staromat devices, used for manual photosetting of display alphabets. In the eighties it was available on dry transfers of Transotype and today it is offered also by ITC. The meticulously executed designs of the individual letters in the 288 point size are arranged into a set of signs on a cardboard of about B2 in size. The yellowed paper reveals retouches by white paint on the ink. Blue lines mark the baseline, the capital line, the ascender and descender lines and the central verticals of the letters. With regard to the format of the flat scanner, the designs had to be reduced, with the use of a camera, to the format A4, i.e. to the upper-case letter height of about 30 mm. These were then scanned in 600 dpi resolution and read as a bitmap template to the FontStudio programme. The newly created bold type faces derive from Tyfa's designs of the letters "a", "n", "p", the darkness of which was increased further, approximately by 3%, to enhance their emphasizing function. The text designs have hairstrokes thickened by one third; the contrast between thin and thick strokes has been modified, in order to improve legibility, in sizes under 12 points. We have used electronic interpolation to produce the semi-bold designs. Josef Tyfa himself recommends to choose a somewhat darker design than the basic one for printing of books.

Manofik is a classic serif typeface. It has round and relaxed retro forms, a comfortable thickness and a stable base. A traditional legible font, the Manofik family sets the authenticity to any project. It could be used for a hamburger logo, a product headline, or a body text that requires that extra bit of personality. This expressive type is provided in four styles: Manofik Regular, Manofik Bold, Manofik Italic and Manofik Bold Italic The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has a very extensive lingual support, covering Arabic, Cyrillic, Capital Greek and all Latin-based languages, from North Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.

Raw herring is the Dutch sashimi. Every year at the beginning of the summer a new batch of freshly caught herring arrives at Holland’s quays. Fishing boats actually race each other to be the first boat bringing it home. The fresh herring is called ‘Hollandsche Nieuwe’ (Holland’s new). This typeface, designed by Donald Roos, is based on the typography of Dutch fish shops and stalls. Inspired by lettering from the 30’s and 40’s, infused with some ‘techno’ flavour, Hollandsche Nieuwe is the brand new fresh fishy type flavor on your computer! It is traditionally eaten with sliced onions and pickles. Simply pick up the fish by the tail, open your mouth and take a bite! Enjoy!

Poster Paint is a fun shocard alphabet which came about from Jim Rimmer’s admiration of Goudy Stout, a design he liked in spite of the fact that Goudy himself claimed to detest it. Extremely eye-catching and humourous to a fault, Poster Paint is an ideal fit for fun environments like theme parks, concession stands, cofee and juice bars, and in print design for children books and fun food packaging. Poster Paint was updated and remastered for the latest technologies in 2012. It comes with a glyphset of over 375 characters, and supports the majority of Latin-based languges. 20% of this font’s revenues will be donated to a GDC scholarship fund, supporting higher typography education in Canada.

Lately I feel reluctant to watch the news: The Amazon Forest is burning, Australian forests are burning, palm oil controversy… It really brings tears to my eyes to see all this destruction around me. It is like people hate nature with a vengeance - I cannot explain it otherwise. I made this font to take my mind off things. It was loosely based on Futura, a font I really like. Understory was completely made by hand. It comes with some cute upper case swashes and a whole bunch of diacritics. The good thing is: no trees were cut down or burned to make this font; in fact, I donated a nice amount of $ to help save the rainforests!

Offense is an unyielding rectangular slab-serif face designed with consistently balanced letterforms and a refined finish. It’s extremely angular geometric form commands attention in display settings, yet is also legible in short text blocks. Numerous alternate character sets allow room for customization, while the expanded ligatures push letter combinations to the limit. Stylistically, Offense’s almost crude, sharp-cornered construction is balanced by it’s sophisticated finish and attention to detail, often unrealized in similar faces of this genre. The upright weights are complimented by pairings of true italics, completely rebuilt, slightly narrower in width with modified letterforms, increasing their contrast and flow. Features include: Precision kerning Standard Ligatures set including 'f' ligatures (fi, fl, ff, fh, fj, ffl, ffi, ffj) Discretionary Ligatures set including (ft, rt, ae, oe, st, ft, ct, oc, oo, ry, AE, OE, AL, TH, HE, AK, AN, TT, HD, AM, AP, AR, NF, NE, NH, NL, NB, FL, ND, FE, AB, OB, OD, OF, OG, OH, OK, OL, OM, ON, OO, OP, OQ, OR, OU, AH, UE, UF, UB, UD, UH, UK, UL, UM, UN, UP, UR, UU, MP, XY, YX, KY, WY, VY, AF, FF, FI) Alternate characters (O, o, S, s, a, h circumflex, @, ®, ¶, $, &, _, and various ligature alternates) Case forms (shifts various punctuation marks up to a position that works better with all-capital sequences) Capital Spacing (globally adjusts inter-glyph spacing for all-capital text) Slashed zero Full set of numerators/denominators Automatic fraction feature (supports any fraction combination) Extended language support (Latin-1 and Latin Extended-A) *Requires an application with OpenType and/or Unicode support.

Drawn shortly before Jim Rimmer's passing in 2010, Loxley was designed to be used in a fine press edition of the folklore story of Robin Hood. It was named after the cited birthplace of the story's classic hero. Loxley's shapes were inspired the same early Roman faces (such as Subiaco from the late 1400s) that influenced Frederick Goudy's Aries, Franciscan and Goudry Thirty types. It exhibits the preculiarities of Jim's left-handed calligraphy, as well as his outside-the-box thinking with exit strokes and serif variations. Loxley was remastered for the latest technologies in 2013. Now it comes with a character set of over 450 glyphs, including plenty of stylistic alternates, a full compliment of f-ligatures, a Th-ligature, basic fractions, ordinals, a long s for historic setting, comprehensive class-based kerning, and extended Latin language support. 20% of this font's revenues will be donated to the Canada Type Scholarship Fund, supporting higher typography education in Canada.

The Clearface types were originally designed by Morris Fuller Benton in 1907. Their forms expressed the Zeitgeist of the turn of the 20th century; typical and distinguishing characteristics are the forms of the a" and the "k." The ATF version did not include an accompanying Italic. In 1978, ITC's Victor Caruso was licensed by ATF to develop a new serif typeface and matching italic based on the forms of Clearface. The result was ITC Clearface, a serif typeface with marked stroke contrast and italic weights. The teardrop-formed endings of the lowercase a, c and f (also found in Caslon) define the character of the face. The type's design is also distinguished by its small -- almost slab -- serifs, a large x-height, and little stroke contrast. ITC Clearface, with its historical touch, is good for both texts and headlines, but its slightly condensed nature performs at its best when it is allowed its space.

Janna is designed by Lebanese designer Nadine Chahine. It is based on the Kufi style but incorporates aspects of Ruqaa and Naskh in the letter form designs. This results in what could be labeled as a humanist Kufi, a Kufi style that refers to handwriting structures and slight modulation to achieve a more informal and friendly version of the otherwise highly structured and geometric Kufi styles. Janna, which means heaven" in Arabic was first designed in 2004 as a signage face for the American University of Beirut. So, the design is targeted towards signage applications but is also quite suited for various applications from low resolution display devices to advertising headlines to corporate identity and branding applications. The Latin companion to Janna is Adrian Frutiger's Avenir which is included also in the font. The font also includes support for Arabic, Persian, and Urdu as well as proportional and tabular numerals for the supported languages."

The all-caps display face Sandwich was inspired by historic, hand lettered sans serif alphabets with slightly sloping terminals, as found in showcard lettering and on billboards. Besides a number of alternate glyphs located in the lowercase area of the font, the typeface features about forty 'ligatures'. These are not ligatures in the traditional sense of the word, but short two- or three-letter combinations — mostly prepositions, conjunctions, articles and so on — in different languages, which are positioned vertically, not horizontally. Since the number of such pre-fabricated ligatures in a font is limited and cannot possibly cover all the desired combinations, a special algorithm programmed into the OpenType font permits the user to compose any two- or three-letter words, provided no accented characters are used. This is why Sandwich includes five versions of each letter. Using the full possibilities offered by the OpenType format, the automatic vertical aligning of glyphs is based on a combination of optional ligatures, style sets, and modified kerning.

Merc is a four-letter word that stops just one y short of Mercy. Merc is also the standard street abbreviation for mercenary, or a soldier for hire. Now that the global security business has become a two hundred billion dollar industry, we thought you would like to have your very own affordable merc. Knew you'd be pleased. Merc is based on an all-cap metal face called Agitator, designed by Wolfgang Eickhoff and published by Typoart in 1960. The rough brush letters look like they were made by someone who is capable of elegance but has no time for it. These are letters that live to catch the eyes and warn them loudly: Doom is here, and if you want it screamed out, this Merc is at your service. This font contains more than 460 glyphs, which means quite a few stylistic alternates and support for the majority of Latin languages.

Basic Commercial is a family of fonts based on historical designs from the hot metal type era. First appearing around 1900, these designs were created by type designers whose names have not been recorded, but whose skills cannot be overlooked. These typefaces were popular among groups and movements as diverse as the Bauhaus, Dadaism, and the masters of Swiss/International-Style typography. They influenced a variety of later grotesque fonts, such as Helvetica and Univers. Basic Commercial was distributed for many years in the United States under the name Standard Series. The typeface worked its way into many aspects of daily life and culture; for instance, it became the face chosen for use in the New York City subway system’s signage. The Basic Commercial family members have a clear and objective design. Their forms exhibit almost nothing unusual, but remain both lively and legible nonetheless. Perhaps for this reason, Basic Commercial’s design has been popular with graphic designers for decades.

Noobia is a casual, energetic handwritten font, with plenty of movement. Its moving baseline creates a funky, busy, dramatic impression. With its informal, immediate style, Noobia is like a swift swash of text handwritten with a slightly overfilled ink pen. This impression is exaggerated by blobs at the beginning and end of pen strokes. Noobia makes a simple, direct statement, bypassing complexity and superficiality. It's just an in-your-face, immediate font. It 's the font you'd use for a quick, hand drawn note or notice. Noobia comes in three great styles: Noobia Smooth - use it for ad media for anything from sports equipment to slinky lingerie, wine labels to washing powder packaging. Noobia Black - use it anywhere to emphasise Noobia Smooth, and on posters and children's book covers. Noobia Rough - use it for graffiti, music videos, funky clothing hang tags and event posters. Noobia has all the features usually included in a fully professional font. Language support includes all European character sets.

Genesis is a digitization and expansion of a Frank Riley metal typeface called Grayda, originally published to much applause by ATF in 1939. The concept for this disconnected script is quite novel and original among cursives and calligraphic fonts: The minuscules are mostly made with slightly clubbed strokes, which becomes clearly visible in the ascenders and descenders. This alone gives the face a bubbly appearance unlike any other. The formula is completed with two sets of beautiful calligraphic majuscules and a few alternates. The character set of Genesis boasts full support for Western, Central and Eastern European languages, as well as Baltic, Celtic/Welsh, Esperanto, Maltese, Turkish and Vietnamese. Genesis is available for all platforms and in all popular formats. Genesis Pro, the OpenType version, is where the caps and a few other variations alternate stylistically at the push of a button in OT-savvy applications. Genesis Pro also contains class-based kerning.

Brandon Text is the companion of the famous Brandon Grotesque type family. It has a higher x-height than the Grotesque version and is optimized for long texts, small sizes and screens. This sans serif type family of six weights plus matching italics was designed by Hannes von Döhren in 2012. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. Brandon Text has a functional look with a warm touch and works perfectly together with Brandon Grotesque . It is manually hinted and optimized for screens, so it will be a good choice for Websites, eBooks or Apps. The whole Brandon series is equipped for complex, professional typography with different sets of numbers, alternate letters, fractions and an extended character set to support Central and Eastern European as well as Western European Languages.

“More is better” may have been the motto of Richard Austin of Austin and Son’s Imperial Letter-Foundry on Worship Street at Finsbury Square in London when he designed and cut his Antique typeface. The year it was created is uncertain, but it is known to have appeared in a specimen book produced in 1827. At first glance, the upper case letters of Austin Antique look very much like Figgins Antique. But, upon examination, one will note that the Austin face is much darker. In general, the letters designed and cut by Richard Austin have fatter strokes, larger serifs and smaller counters -- more metal and less daylight. The premise was that the darker the letter, the more attention an ad using the typeface would receive. In old pictures of London and Paris one may see walls crowded with posters and “bills” -- competing for the attention of the passerby. Morris and Updike aside, the early nineteenth century marked the beginning of a commercial as well as industrial revolution. Patterns of commerce were changing. With new methods of marketing came the need for new typefaces to support the new methods. Foundries found the display types were very profitable and competed most energetically and creatively for the trade. There was a lot of trial-and-error. Some ideas faded away. Others, like the Antiques or Egyptians, were refined and developed. From them came the Clarendons that were to prove both popular and long lasting -- because they worked. Their job was to sell goods, not please the aesthetic sensibilities of the critics. They did their job well. Austin Antique has a full Western European character set, plus the following ligatures: ct, st, fi, fl, ff, ffi and ffl. Tabular numbers. Surprisingly readable.

Father's Day, or June 17 of this year, is in the middle of Argentinian winter. And like people do on wintery Sunday mornings, I was bundled up in bed with too many covers, pillows and comforters. Feeling good and not thinking about anything in particular, Father's Day was nowhere in the vicinity of my mind. My eleven year old son, Matías, came into the room with a handmade present for me. Up to this point, my Father's Day gift history was nothing unusual. Books, socks, hand-painted wooden spoons, the kind of thing any father would expect from his pre-teen son. So you can understand when I say I was bracing myself to fake excitement at my son's present. But this Father's Day was special. I didn't have to fake excitement. I was in fact excited beyond my own belief. Matí's handmade present was a complete alphabet drawn on an A4 paper. Grungy, childish, and sweeter than a ton of honey. He'd spent days making it, three-dimensioning the letters, wiggle-shadowing them. Incredible. A common annoyance for graphic designers is explaining to people, even those close to them, what they do for a living. You have to somehow make it understandable that you are a visual communicator, not an artist. Part of the problem is the fact that "graphic designer" and "visual communicator" are just not in the dictionary of standard professions out there. If you're a plumber, you can wrap all the duties of your job with 3.5 words: I'm a plumber. If you're a graphic designer, no wrapper, 3.5 or 300 words, will ever cover it. I've spent many hours throughout the years explaining to my own family and friends what I do for a living, but most of them still come back and ask what it is exactly that I do for dough. When you're a type designer, that problem magnifies itself considerably. When someone asks you what you do for a living, you start looking for the nearest exit, but none of the ones you can find is any good. All the one-line descriptions are vague, and every single one of them queues a long, one-sided conversation that usually ends with someone getting too drunk listening, or too tired of talking. Now imagine being a type designer, with a curious eleven year old son. The kid is curious as to why daddy keeps writing huge letters on the computer screen. Let's go play some ball, dad. As soon as I finish working, son. He looks over my shoulder and sees a big twirly H on the screen. To him it looks like a game, like I'm not working. And I have to explain it to him again. This Father's Day, my son gave me the one present that tells me he finally understands what I do for a living. Perhaps he is even comfortable with it, or curious enough about that he wants to try it out himself. Either way, it was the happiest Father's Day I've ever had, and I'm prouder of my son than of everything else I've done in my life. This is Matí's font. I hope you find it useful.