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  1. Novel Sans Hair Pro by Atlas Font Foundry, $50.00
    Novel Sans Hair is the new package of 24 ultra light weights of Novel Sans Pro, the humanist grotesque typeface family within the largely extended award winning Novel Collection, containing Novel Pro, Novel Sans Pro, Novel Sans Hair Pro, Novel Sans Condensed Pro, Novel Mono Pro, Novel Sans Rounded Pro and Novel Sans Office Pro. Novel Sans Hair has a carefully attuned character design and a well balanced weight contrast. Classic proportions and the almost upright italic makes Novel Sans Pro being a modern humanist with the calligraphic warmth of a real italic. Many similarities with the other typeface families within the Novel Collection enable designers to combine the families and reach highest quality in typography. Novel Sans Hair [1020 glyphs] comes in 24 styles and contains small caps, an extra set of alternate glyphs, many ligatures, lining figures [proportionally spaced and monospaced], hanging figures [proportionally spaced and monospaced], small caps figures [proportionally spaced and monospaced], positive and negative circled figures for upper and lower case, superior and inferior figures, fractions, extensive language support, arrows for uppercase and lowercase and many more OpenType™ features.
  2. Goudy Initialen - Personal use only
  3. Konstructa Humana Stencil by TypoGraphicDesign, $19.00
    CONCEPT/ CHARACTERISTICS »Kon­strukta Humana Sten­cil« aka »Hot Cold« is a modern desi­gned sans serif type­face with huma­nist influ­en­ces and Sten­cil cha­rac­ter. The par­ti­ally strong line thick­ness dif­fe­rence (line con­trast) gives the font a touch of ele­gance and crea­tes ten­sion as fats. The font comes in 3 font styles. From ele­gant warm ten­der­ness »Thin« to the solid, bold, and robust­ness cold »Regular«. APPLICATION AREA The »Thin« font weight would pro­bably dig on fes­tive invi­ta­ti­ons and »Regu­lar« as con­cise pos­ter font. From head­lines in maga­zi­nes or web­sites about pos­ter design and fly­ers to t-shirt design. Just type it. TECHNICAL SPECIFICATIONS Head­line Font | Dis­play Font | Sans Serif Sten­cil Font »Kon­structa Humana Sten­cil« Open­Type Font (Mac + Win) with 375 gly­phs & 3 styles (regu­lar, light, thin). With alter­na­tive let­ters, liga­tures, accents & €.
  4. As SAHA by Sallam Type, $20.00
    AS SAHA is a contemporary geometric Arabic font, drawn and constructed carefully Font design is inspired by the ARABIC calligraphic style. AS SAHA Its structure is equal and visually controlled. Character forms are a combination of vertical straight lines that integrate visually with soft angles in some areas. This makes it a line of nature suitable for today's technological and visual development. The variations and weights of this font are suitable to use companies in their names and appearance, and also suitable with the titles and logos and is also used in all the requirements of advertising and long texts, use in headlines, logotypes, branding, books, magazines, motion graphics, web and Tv. AS HAREF consists of 6-weight versions from Thin to Bold.
  5. Monarky by YXType, $22.00
    Monark family is designed with legibility and wide language support in mind. Rooted in Fyodor Dostoevsky's Crime and Punishment, it captures the anguish & distortion atmosphere and suppresses them into ruthless letterforms. Top-heavy stems, heavy serifs, and low-contrast forms are all extractions of Dostoevsky's dilemma. Rest assure this typeface would bring you all the needs for advanced typography with true small caps with symbols, 4 styles of figures, support for inferior/superiors, and more than 200 Latin languages. Features: • Support for 200+ Latin languages • Low contrast with unique details • Unique Italic letterforms • Small caps with symbols • Arbitrary and pre-defined fractions • Support for superscript & subscript in normal & scientific alignments • Proportional lining, proportional old-style, tabular lining, tabular old-style
  6. Brume by Creativemedialab, $16.00
    Brume font is a bold, attractive and beautiful font. "Easy to read, modern and elegant look but stylist", this will be the first words that your client says to your design using this font. Comes with uppercase and lowercase. It has many alternates character with nice curve that you can arrange to create a nice logo lettering, or use it as a display face on a poster and add a few alterations to it to make a beautiful eye catching words. Brume font is best for logo lettering, headlines, product packaging, t-shirt design, wedding theme, poster, book cover, wedding invitation, Christmas and more To access alternate: In Adobe Photoshop go to Window - glyphs In Adobe Illustrator go to Type - glyphs
  7. Lifeform by Supremat, $12.00
    Lifeform is a modern display font created as a result of my experiments on the forms of letters. While working on the font, I had ambivalent feelings, on the one hand I liked the individual curved lines, on the other hand they seemed very strange, alien and illogical. It was like looking into a microscope and seeing something strange. I wanted to develop and study these forms as something new, because I had never seen anything similar before. The result is a contrasting font that has both curves and sharp, and smooth lines that resemble some kind of organic matter. The font is well suited for large headlines, posters and covers. Its strange design catches the eye and will not leave the viewer indifferent.
  8. YR Qaf by Alrefaiy, $20.00
    YR Qaf is a clean, modern, and highly legible font. Featuring clear, easy-to-read letterforms with a focus on legibility. The font is carefully crafted with balanced proportions and an emphasis on vertical lines, resulting in a harmonious and streamlined appearance. YR Qaf offers a sleek and modern aesthetic, with exceptional legibility and versatility. Its clean lines and balanced proportions make it a perfect choice for a variety of design projects where clarity and readability are essential. YR Qaf is ideal for a wide range of applications, including branding, web design, editorial design, and more. With a comprehensive set of glyphs, including both upper and lowercase letters, numerals, and symbols, this font can adapt to diverse design needs with ease.
  9. Le Bonjour by Vintage Voyage Design Supply, $14.00
    Classic retro sans with some modern looks. Contrast vertical and horizontal lines in Bold style and elegant and airy Light style. This font has no lowercase letters, only the small caps which makes it very suitable for Headers, Logotypes, sub-headers, etc. This family has a French mid-century spirit with the alternate underlined O, inherent in that time, ligatures for L-pairs and T-pairs letters and some decorative alternates for A, C, H, J, O, Q, and U letters. The Le Bonjour has three widths: Bold, Regular and Light. Four styles for Bold and Regular: Clear, Offset Decor Line, Pressed and Stroke. And two styles for Light: Clear and Stroke. (the light style is too narrow for Offset decor and Press styles)
  10. Los Lana Pro by Latinotype, $39.00
    Los Lana Pro is a handmade display typeface. Unlike other font families, this type has not a modular structure, that is, each character has been individually designed. The coherence of structure elements across different characters is given by irregular strokes. This curveless typeface is perceived as being curved because of its straight lines, which form different-size angles. Los Lana Pro is a rustic typeface that captures the stereotypical “Andean hippie” handmade aesthetics. Irregular shapes and broken lines give it a distinct personality. Los Lana Pro looks better in larger sizes. Includes many ligatures, two groups of alternate characters, and titling caps characters. Languages include: Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Romanian and Pan Africa Latin. Photos by Sergio Recabarren.
  11. MartiniThai Neue Slab V2 by Deltatype, $39.00
    Award winning 2017 font from Demark (Thailand) and G-Mark (Japan) in Graphic Design, MartiniThai Neue Slab is now available with better taste. Deltatype created a better version of MartiniThai Neue Slab V2: refined for better outline, we fine-tuned all outlines for better letterforms. Proportion were adjusted for better consistent. Metrics got new values for increased readability. Kerning, fine-tuned kerning pair for better spacing between the letters. MartiniThai Neue Slab V2 comes in six weights: Thin, Light, Regular, Bold, Extra Bold, Black. Thai Language is included in this package. MartiniThai Neue Slab is a unique slab serif in Thai Script that creates a sense of timeless and contemporary feel and is used by a media provider and nationwide in Thailand.
  12. AS Haref by Sallam Type, $23.00
    AS HAREF is a contemporary geometric Arabic font, drawn and constructed carefully Font design is inspired by the ARABIC calligraphic style. AS HAREF Its structure is equal and visually controlled. Character forms are a combination of vertical straight lines that integrate visually with soft angles in some areas. This makes it a line of nature suitable for today's technological and visual development. The variations and weights of this font are suitable to use companies in their names and appearance, and also suitable with the titles and logos and is also used in all the requirements of advertising and long texts, use in headlines, logotypes, branding, books, magazines, motion graphics, web and Tv. AS HAREF consists of 7-weight versions from Thin to Heavy.
  13. Data Error Horiz AOE Pro by Astigmatic, $24.00
    The Data Error Horiz AOE Pro family is a spinoff of my Data Error AOE Pro family. Quite simply, it takes on a slightly different feel than the original pin matrix grid by stroking across all horizontal glyph lines. The horizontal lines add more readability to the original grid and lend a more sci-fi vibe to the family. Check out the range of posters created to see the various Capitals, Lowercase, smallcaps and varying styles that the family has to offer and how it both differs from and compliments the original Data Error AOE Pro family. Be sure to note that the "family" price is the same as the "individual" price, so buy the family for the price of a single font!
  14. Bodoni Classic Deco Two by Wiescher Design, $39.50
    Bodoni Classic Deco Two, like the original Bodoni Classic Deco, breaks all rules. Giambattista Bodoni himself would probably hate me for doing it; he was a real purist. The whole idea of the Bodoni typeface is no embellishments and here I go and decorate those nice clear letters. Shame on me! But I find this is a very nice and useful typeface for all kinds of cards and certificates. So I just did it for all of you out there that are not born purists, and want a little embellishment to their lives. And to make things worse, I added a small caps cut. I even decorated the numbers. This Bodoni is the condensed version!!! Enjoy! Yours, still breaking all the rules, Gert Wiescher
  15. Madgue by Sarid Ezra, $15.00
    Madgue is unique monoline font. You can use it many cases, such as awesome logo and more. This font contains ligatures, many stylistic alternates and a separate swash weight. This font is also supports multiple languages.
  16. Industrial Stencil JNL by Jeff Levine, $29.00
    Samples of vintage machine-punched stencils used for marking crates and cartons were spotted in an online auction. These served as the basis for Industrial Stencil JNL, which is available in both regular and oblique versions.
  17. Time Count JNL by Jeff Levine, $29.00
    On the 1966 movie poster for “Seconds”, Saul Bass designed a hand lettered title utilizing a ‘futuristic’ stencil style. This inspired the digital typeface Time Count JNL, which is available in both regular and oblique versions.
  18. Gingerbread Hobs by Adita Fonts, $11.00
    Gingerbread Hobs is display font for this festive season! Come with baked cookie detail in letter. Perfect for decorating your project, logo design, shirt design, etc. Easy to use , Cricut Support, Silhoutte Support, and All Program
  19. Pixettish by Aah Yes, $4.95
    Pixettish is a fun-font, a slightly ornamental sans serif typeface with curls to the upper and lower case characters. The zip files contain both OTF and TTF versions of the font - install one version only.
  20. PXL3287 by BW90, $25.00
    PXL3287 is pixel art font inspired by '80s space and sci-fi cartoons and arcade games. It contains more than 220 glyphs (capitals, lower-case letters, numbers, plus many other characters) and supports many european languages.
  21. Neutrinos by Burghal Design, $29.00
    Neutrinos includes seven assorted dingbats, and like all Burghal Design fonts, includes upper and lower case letters, as well as numbers, symbols, punctuation, and accented foreign characters. Neutrinos is cholesterol free and contains no artificial sweeteners.
  22. Sweet Square by Sweet, $39.00
    The Engraver’s Square Gothic—like its rounder cousin, the engraver’s sans serif, Sweet® Sans,has been one of the more widely used stationer’s lettering styles since about 1900. Its minimal forms, made without curves, were popularized long ago by bankers and others seeking a serious, established feel to their stationery. One might argue that the design is a possible precursor to Morris Fuller Benton’s Bank Gothic® typeface. Sweet® Square is based on antique engraver’s lettering templates called “masterplates.” Professional stationers use a pantograph to manually transfer letters from these masterplates to a piece of copper or steel that is then etched to serve as a plate or die. This demanding technique is rare today given that most engravers now use a photographic process to make plates, where just about any font will do. But the lettering styles engravers popularized during the first half of the twentieth century remain both familiar and appealing. Referencing various masterplates, Mark van Bronkhorst has drawn Sweet Square in nine weights. The sources offered just uppercase, small caps, and figures, yet similar, condensed examples had a lowercase, making it possible to interpret a full character set for Sweet Square. Italics were also added to give the family greater versatility. The fonts are available as basic, “Standard” character sets, and as “Pro” character sets offering special characters, a variety of typographic features, and full support for Western and Central European languages. Sweet Square gives new life to an uncommon class of typeface: an early twentieth-century commercial invention that brings a singular verve to modern design. Its unique style is as useful as it is novel. Bank Gothic is a registered trademark of Grosse Pointe Group LLC.
  23. Mirantz by insigne, $32.00
    Y’all ready for this? Now starting for Insigne: the new serif Mirantz. This rookie all-star plays a precise game every game, cutting at all the right angles to leave your reader impressed and ready to see more. You can always count on Mirantz to lead with solid mechanics and a clean style, but don’t be surprised when the face keeps it real with a little individual flare and creativity. This personal touch is nothing short of elegance in every appearance. So what makes us love this rookie above the other great players in the field? Contrast, for one. Mirantz brings more contrast to the game than most serifs out there. The serifs on this face have a crisp, sharp wedge that naturally draws the reader’s eye. You can’t help but fall in love with its clean, natural style. Mirantz also features a tall x-height and regular proportions that can play a number of positions on the page and still stay strong through the last half of the copy or even the final period. Mirantz is a solid powerhouse player, containing a complete set of small capitals and nine weights from thin to bold. It can play well both down low and up top with its subscripts and superscripts and can move your reader’s eye easily across the copy with its titling capitals, condensed and extended variants, and open style figures. With its options covering more than 72 Latin-based languages, look for this newcomer to have international success in the near future. It you haven’t set your draft picks for this next round of projects, think hard before passing up Mirantz. A capable serif like this one is a guaranteed asset to any team of fonts. Production assistance from Lucas Azevedo.
  24. Sweet Square Pro by Sweet, $59.00
    The Engraver’s Square Gothic—like its rounder cousin, the engraver’s sans serif, Sweet® Sans,has been one of the more widely used stationer’s lettering styles since about 1900. Its minimal forms, made without curves, were popularized long ago by bankers and others seeking a serious, established feel to their stationery. One might argue that the design is a possible precursor to Morris Fuller Benton’s Bank Gothic® typeface. Sweet® Square is based on antique engraver’s lettering templates called “masterplates.” Professional stationers use a pantograph to manually transfer letters from these masterplates to a piece of copper or steel that is then etched to serve as a plate or die. This demanding technique is rare today given that most engravers now use a photographic process to make plates, where just about any font will do. But the lettering styles engravers popularized during the first half of the twentieth century remain both familiar and appealing. Referencing various masterplates, Mark van Bronkhorst has drawn Sweet Square in nine weights. The sources offered just uppercase, small caps, and figures, yet similar, condensed examples had a lowercase, making it possible to interpret a full character set for Sweet Square. Italics were also added to give the family greater versatility. The fonts are available as basic, “/fonts/sweet/square/” character sets, and as “Pro” character sets offering special characters, a variety of typographic features, and full support for Western and Central European languages. Sweet Square gives new life to an uncommon class of typeface: an early twentieth-century commercial invention that brings a singular verve to modern design. Its unique style is as useful as it is novel. Bank Gothic is a registered trademark of Grosse Pointe Group LLC.
  25. Collette by Scholtz Fonts, $21.00
    Collette was named in honor of an art deco font called "Independent" designed in the 1930s by Collette and Dufour. Collette is influenced by the design of the original font, however, there are substantial differences: instead of small caps, a true lower case was created, the upper case character proportions and shapes have been greatly modified, and all missing characters have been created to make a truly modern font which nevertheless has all of the panache of the original. It is best used to create a retro feel and in headings, subheads and in short passages of text.
  26. Sanseki by Hanoded, $20.00
    The term Sanseki (Japanese for Three [Brush] Traces) is used to describe three famous Heian period calligraphers: Yaseki, Gonseki and Saseki. Not that I would ever dream of comparing my messy brush-work with theirs, but the name stuck and I kind of liked it. I used Chinese ink and a high quality brush (which I got in a sale actually) to create this font. All glyphs were hand painted in one go! Sanseki is a very detailed brush font. Upper and lower case letters mingle and there’s even an alternate for every lower case glyph. Comes with an abundance of diacritics.
  27. Gears by Janworx, $19.95
    Gears, designed by Janet Valdez of Janworx, was inspired by the popularity of steampunk artwork, for which gears and levers are a defining element. Gears is a single bold typeface, incorporating gears and levers into each glyph in one form or another. It is intended to be used at a large size, and works well in graphics with gradient finishes, textures, and bevels. Lower case letters are uniformly understated, whereas upper case are more elaborate. This typeface is suitable for posters, screen printing, or any general graphics work that requires short words or slogans with high-impact, particularly in a steampunk theme.
  28. DearJohn by Ingrimayne Type, $14.95
    Originally I called this font YearInYearOutYoureInUrine, but I was told that that name was too long and maybe not in good taste. I settled for WaterCloset when it was first released, but then renamed it with a more appropriate title. It is caps only but the letters on the lower-case keys differ from those on the upper-case keys. It comes with a large assortment of accented letters to support most European languages. Although you certainly would not want to use it for formal invitations, when bad taste is called for, it might be ideal.
  29. Jutta by Spirit & Bones, $9.00
    As the basis for this new font artist and designer Lena Schmidt used an old font design by her mother Jutta. At a young age, her mother drew and illustrated a lot with pen and ink. She made beautiful illustrations and many font designs. Schmidt chose one of these drafts - delicately drawn Donovan lyrics - as the basis for this digital handwritten stencil font. What emerged from it is a stencil text and display typeface that relates to Auriol's art nouveau typefaces and the era of impressionism. More weights will be published in soon. Published by Spirit & Bones www.spiritandbonesdesign.com Designed by Lena Schmidt www.lenaschmidt.com
  30. Palo by TypeUnion, $39.00
    Palo is a 72 style utility type system built around 4 widths and 9 weights plus matching italics. It's semi grotesque appearance gives it a unique personality while the stylistic alternates give a true sense of flexibility and customisation. Design features within Palo are evident without being excessive. 3 stylistic sets provide a range of functional to fluid design approaches. Case sensitive punctuation & ligatures offer a professional feel. The italics have been optically adjusted to improve their weight balance and on select lower case glyphs they feature unique designs to make the italics a feature unto their own.
  31. Ersatz by Galapagos, $39.00
    Ersatz has its vibrant roots in the Mediterranean climate of Spain. Tired of the functional monoline sanserif fonts used throughout Europe from road signage to corporate identity, Richard Dawson and Dave Farey, British type designers who crave color and sunlight, created a style that is refreshing and lively. The basic constructions are simple and attractive, mixing lower case shapes into the capitals - and unique letterforms into the lower case. There's a raunchy feel to Ersatz, soft curves and back kicks, if you listen very carefully you can hear the sharp guitars and the soft tambourine of the Flamenco.
  32. Sensual Initials JNL by Jeff Levine, $29.00
    Sensual Initials JNL is a revamped and cleaned-up version of an old freeware font by Jeff Levine. Redrawn, and now utilizing the typeface French Art Initials JNL
  33. Fast Hand by Gerald Gallo, $20.00
    The Fast Hand set was inspired by casual, neat hand lettering. They are casual and informal and ideal for use in conveying these qualities. They are excellent for casual text and at large sizes an effective casual display font. Both fonts have the same uppercase alphabet, numbers, punctuation, accented characters, symbols, and miscellaneous characters. As their names imply Fast Hand Lower Case has a lowercase alphabet while Fast Hand Small Caps has small caps in place of the lowercase alphabet. Fast Hand Lower Case and Fast Hand Small Caps are sold as a set priced at $20.
  34. EmBauhaus by Emboss, $25.00
    EmBauhaus is a display typeface, geometric in style, inspired by the face named after the world changing Bauhaus School. To aid readability I rethought the original typeface and closed all of the voids cut out of the strokes. We also modified the upper case to make it a more traditional design. An example of this is the upper case L, where a 90 degree angle was added.  This typeface was designed to be used judiciously in a layout, to draw focus to words and headlines, using stark angles, radii and geometry to create visual rhythm and gestalt.
  35. Duran by The Northern Block, $-
    Duran is a strong, versatile geometric sans with industrial quality. Inspired by technical style letterforms with simple construction, the typeface is useful in both large format and body text. Its compact lateral shape helps save space across layouts and is good to go across a wide range of modern applications. Details include seven weights with matching italics and over 670 characters per style. Opentype features consist of eight variations of numerals, including inferiors, superiors, fractions, case figures and circled figures. Additional features include case-sensitive forms, stylistic alternates, ligatures, game symbols, arrows and language support covering Western, South and Central Europe.
  36. Atomette by Device, $39.00
    Atomette is a bouncy sans that is friendly without being flippant, warm yet still stylish. The upper case and lower case options provide letters with less or more animation. Five weights plus an inline provide a neat mini-family to cover all your requirements. Suitable for snack packaging, comic books, toys, celebratory banners, book covers and games. Contains two or three options for each letter, including automatically-substituting letter-pairs to prevent repetition, plus an alternate set of numbers in circles. These can be chosen from the Glyphs palette or toggled on and off in the Opentype panel.
  37. Brrrrr by Ingrimayne Type, $14.95
    Brrrrr is supposed to represent snow-covered letters, though it could also be letters covered with frosting. The lower case letters are identical to the upper-case letters. Buried in the font is another set of letters on Christmas tree ornaments. (They are on unicode characters in the 2400 block, circled digits and letters. See here.) The OpenType Stylistic Sets feature makes accessing these letters easier than using unicode, and another font, InsideLetters-Christmas, develops them further. The Brrrrr-Icing style can be used in a layer over Brrrrr to give the snowcap any color, not just the background color.
  38. Thunderspeed by Tigade Std, $15.00
    Thunderspeed is a futuristic and sporty look font. It is sharp yet easy on eyes of readability. It is perfect for your branding and logo, mainly in design theme related to sports, futuristic, space, etc. Thunderspeed features complete set of upper case and lower case with standard International characters. Of course come with the numbers and punctuations. The font come in format: OTF TTF WOFF/WOFF2 That's a wrap! I do really hope you like this font, and please don't hesitate to contact me if you have any questions. Also, drop by to our instagram! Tigadestd | Doli Harahap
  39. John Sans by Storm Type Foundry, $49.00
    The idea of a brand-new grotesk is certainly rather foolish – there are already lots of these typefaces in the world and, quite simply, nothing is more beautiful than the original Gill. The sans-serif chapter of typography is now closed by hundreds of technically perfect imitations of Syntax and Frutiger, which are, however, for the most part based on the cool din-aesthetics. The only chance, when looking for inspiration, is to go very far... A grotesk does not afford such a variety as a serif typeface, it is dull and can soon tire the eye. This is why books are not set in sans serif faces. A grotesk is, however, always welcome for expressing different degrees of emphasis, for headings, marginal notes, captions, registers, in short for any service accompaniment of a book, including its titlings. We also often come across a text in which we want to distinguish the individual speaking or writing persons by the use of different typefaces. The condition is that such grotesk should blend in perfectly with the proportions, colour and above all with the expression of the basic, serif typeface. In the area of non-fiction typography, what we appreciate in sans-serif typefaces is that they are clamorous in inscriptions and economic in the setting. John Sans is to be a modest servant and at the same time an original loudspeaker; it wishes to inhabit libraries of educated persons and to shout from billboards. A year ago we completed the transcription of the typefaces of John Baskerville, whose heritage still stands out vividly in our memory. Baskerville cleverly incorporated certain constructional elements in the design of the individual letters of his typeface. These elements include above all the alternation of softand sharp stroke endings. The frequency of these endings in the text and their rhythm produce a balanced impression. The anchoring of the letters on the surface varies and they do not look monotonous when they are read. We attempted to use these tricks also in the creation of a sans-serif typeface. Except that, if we wished to create a genuine “Baroque grotesk”, all the decorativeness of the original would have to be repeated, which would result in a parody. On the contrary, to achieve a mere contrast with the soft Baskerville it is sufficient to choose any other hard grotesk and not to take a great deal of time over designing a new one. Between these two extremes, we chose a path starting with the construction of an almost monolinear skeleton, to which the elements of Baskerville were carefully attached. After many tests of the text, however, some of the flourishes had to be removed again. Anything that is superfluous or ornamental is against the substance of a grotesk typeface. The monolinear character can be impinged upon in those places where any consistency would become a burden. The fine shading and softening is for the benefit of both legibility and aesthetics. The more marked incisions of all crotches are a characteristic feature of this typeface, especially in the bold designs. The colour of the Text, Medium and Bold designs is commensurate with their serif counterparts. The White and X-Black designs already exceed the framework of book graphics and are suitable for use in advertisements and magazines. The original concept of the italics copying faithfully Baskerville’s morphology turned out to be a blind alley. This design would restrict the independent use of the grotesk typeface. We, therefore, began to model the new italics only after the completion of the upright designs. The features which these new italics and Baskerville have in common are the angle of the slope and the softened sloped strokes of the lower case letters. There are also certain reminiscences in the details (K, k). More complicated are the signs & and @, in the case of which regard is paid to distinguishing, in the design, the upright, sloped @ small caps forms. The one-storey lower-case g and the absence of a descender in the lower-case f contributes to the open and simple expression of the design. Also the inclusion of non-aligning figures in the basic designs and of aligning figures in small caps serves the purpose of harmonization of the sans-serif families with the serif families. Non-aligning figures link up better with lower-case letters in the text. If John Sans looks like many other modern typefaces, it is just as well. It certainly is not to the detriment of a Latin typeface as a means of communication, if different typographers in different places of the world arrive in different ways at a similar result.
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