While sketching for a music project logo, Donald DBXL Beekman looked at several wood type alphabets as a starting poing. One of these was No.120, patented in 1880 by William Hamilton Page. With its distinct diagonally cut serifs and round shapes cut off at top and bottom, it bore just the right feel for the project. DBXL digitized the alphabet, adding all characters needed for a full set. During this process all shapes were widened, tweaked and streamlined to enhance consistency and rhythm along the whole font. VLNL Bonen is an all-caps display font with a very specific western cowboy or circus look. For instance burger or barbecue grill restaurants would do well with this one. We can easily see it shine on a festival flyer or poster as well, and not just country & western festivals. VLNL Bonen is suitable for any ‘big’ use that needs to stand out of the crowd. Bonen is the Dutch word for beans, a world wide source of nutrition and proteins it comes in a multitude of shapes, colours and sizes. Beans are also the most eaten foods in a cowboy’s diet along the trail. Available in abundance and easily preserved and transported, many recipes on the cattle drives in the American Wild West used beans. Think of chili, mashed beans with biscuits and bean soups. “Keep them doggies movin’, cowboy!”

A mediterranean style sanserif in 4 styles The original idea of Costa was to create a contemporary mediterranean typeface style. Costa is a synthesis of the purity, as found on Greek capitals, and softness, found in Renaissance scripts. First thing was the design concept that take its roots on the Chancery script. Such writing style appeared during Italian Renaissance. Later few typefaces have been developed from such cursive models. Today most serifed typeface italic take their roots on such triangular structure we can find on gylphs like the n, p, or d. The Costa capitals remains close to pure sanserif models when the lowercases features an ending serif on many letters like the a, n, d, etc. This ending serif being more like a minimal brush effect, creating a visual contrast and referencing the exoticness of the typeface. Knowing that the Costa typeface family began life in the 90s as a bespoke typeface for Costa Crociere, an Italian cruise company — it suddenly makes sense and explains well why Jean François Porchez focused so much on Italian Chancery mixed to a certain exotism. The curvy-pointed terminals of the Costa n can obviously get find on other glyphs, such as the ending of the e, c and some capitals. So, the sanserif looks more soft and appealing, without to be to pudgy or spineless. The general effect, when set for text, remains a sanserif, even not like Rotis Semiserif. Costa is definitly not a classical typeface, or serif typeface which convey past, tradition, historicism as Garamond does beautifully. Because of the Costa crocieres original needs, Costa typeface was designed to be appropriate for any uses. Anytime you’re looking for good mood, qualitative effects, informal tone, cool atmosphere without to be unconvential or blowzy, Costa will convey to your design the required chic and nice atmosphere, from large headlines sizes, brands, to small text sizes. It’s a legible typeface, never boring. A style without neutrality which doesn’t fit comfortably into any typeface classification! Does it proves the novelty of its design and guarantees as well as its originality? Its up to you to be convinced. Barcelona trip Originally not planned, this need appeared because of a trip to Barcelona at the time of the project, where Jean François was giving a lecture. He wanted to pay an homage to that invitation to create something special. So, he designed during his flight some variations of the Spanish Ch, following ideas developed by the Argentinian type designer Rubén Fontana for his typeface called Fontana ND (published by the Barcelona foundry Bauer). Then, he presented during his lecture variations and asked to the audience which design fit the best to their language. They selected the design you can find in the fonts today. Read more about pairing Costa Type Directors Club 2000 Typographica: Our Favourite Typefaces 2004

Get some beach holiday vibe so needed during a crazy year in the city! BEACHCLUB fonts are inspired by tropical islands hand-painted signs. Bring the summer beach parties feeling with sunshine, music and strong cocktails. We crafted digital versions of woodcrafted letters as if it was made for a beach bar in Hawaii. Then the time, sea and sand did the rest. Use our fonts to bring this fun and relaxed energy to your graphics! Key Features: BEACHCLUB fonts will be a great help and perfect fit for various posters, banners, typography and illustrations. Fonts can be used for both personal and commercial projects. Credits: BEACHCLUB clean and BEACHCLUB grunge are designed by Royalclub. For purchasing the full kit (brushes/frames) proceed to www.royalclub.sh/royalclub-supplies

Drawn by George Ryan and named after Robert Givens, the co-founder and first president of Monotype Imaging, the Givens Antiqua™ typeface speaks with elegance and subtle authority. The design's open proportions, generous x-height and soft serifs lend Givens Antiqua a gracious quality that invites reading. I didn't work from any single design model," Ryan recalls. "The face grew out of my experimenting with several characters from a hand-lettered headline in a magazine. I worked on the shapes and forms for some time before I put the drawings in a drawer." At that point Ryan had finished the basic alphabet in two weights, but had not yet tackled the italics. A new project came along that demanded his full attention, and it was two years before he revisited the drawings. He liked what he saw and decided to finish the job. "The italics were the most problematic designs in the family," says Ryan, "but once I had their basic shapes and proportions, the rest was basically a production project." Another year of sketching, testing, editing and reworking characters ensued before Givens Antiqua was ready for release. The result is a four-weight family of roman designs and small caps, with complementary italics for the lightest three weights and a suite of swash caps for the italic designs. Givens Antiqua and Givens Antiqua Light show a modest stroke weight stress and a light, even text color. Givens Antiqua Bold is an effective emphasizer for text copy and an authoritative communicator at display sizes. The Black weight performs best at large sizes and makes a powerful statement without shouting, while the italic swash capitals possess enough vitality to serve as standalone initial letters."

Day after day we are running from here to there, living in a society that does not allow us to slow down for a minute. Having so many things on our minds, we often unnecessarily complicate our problems, and our stress is so great that we forget what happiness is. French Bulldog was made to celebrate the unnoticed precious little moments. A hot coffee in the morning, the sea breeze on your face, the sweet smell of a flower, a nap with your dog, a meeting with friends, the tenderness of a maternal caress, traveling, walking, crying, sharing, feeling, being onesself. French Bulldog creates spontaneity from chaos with different shapes working randomly to form finesse or coarseness, just like a casual hand works a brush and tries to follow the rules with unpredictable results. It is versatile and fresh, friendly and relaxed. Flow in the moment.

ENGLISH: By installing or using this font, you are agreeing to the Product Usage Agreement: 1. This font is ONLY for PERSONAL USE || PROMOTIONAL & COMMERCIAL USE NOT ALLOWED! 2. FOR COMMERCIAL USE : https://creativefabrica.com/designer/tinyhandletter/ref/438703/ 3. Please contact us before using for any Promotional or Commercial Use! (Email: nasrunifajarita.project@gmail.com) 4. Follow our soscial media for update more great fonts and informations : Instagram: @tinyhandletter Please, let me know if you have any questions! :) Thank you :) ................................................................................................................... INDONESIA: Mengunduh dan menggunakan font ini berarti andan dianggap mengerti dan menyetujui semua syarat dan ketentuan penggunaan font dibawah ini: 1. Font ini hanya dapat digunakan untuk keperluan pribadi "Personal Use", yang berarti keperluannya tidak untuk "promosi" maupun "komersil" . Menghasilkan profit atau keuntungan baik dalam materi maupun efek promosi TIDAK DI IJINKAN! || Berlaku untuk Individu, Agensi Desain Grafis, Percetakan, atau Perusahaan/Korporasi. 2. TIDAK DIPERBOLEHKAN dalam menggunakan dan/atau memanfaatkan font ini untuk kepeluan Komersial, baik itu untuk Iklan, Buku, Promosi (social media), TV, Film, Video, Motion Graphics, Youtube, atau untuk Kemasan Produk (baik Fisik ataupun Digital) atau Media apapun dengan tujuan menghasilkan efek promosi maupun profit/keuntungan. 3. Menggunakan font ini untuk kepentingan Promosi dan/atau Komersial apapun bentuknya TANPA IZIN dari saya, akan dikenakan biaya EXTENDED LICENSE atau MINIMAL 100 kali lipat dari Lisensi Standard (biaya lebih besar berlaku untuk anda yang tidak kooperatif). 4. Hubungi kami untuk mendapatkan Informasi tentang Lisensi apa yang akan anda perlukan (Email: nasrunifajarita.project@gmail.com) Terima kasih.

Destructive Decisions is a font based upon the inherent flaws of human nature—presented under the guise of complete legibility. At first impression this font is very readable, but upon closer examination you'll notice the edges are fuzzy and some of the lines are off-kilter. You can read it, but it is also a bit foggy. No matter how hard it strives for perfection. This font was originally designed for a cable tv show about substance abuse, but is now available for use in your web and print designs, too.

Dope is a unique typeface perfect for headlines, big text, branding, logotypes & display usage. This font can be an excellent choice for creating outstanding logos, promotional content, and marketing graphics that can bring uniqueness and freshness at its level best. The typeface will be perfect for creating unique monograms, logos, and identities with these combinations. Please see the examples shown above to get an idea of the capability of this typeface. The typeface comes with Extended Latin character sets including Western European, Central European, and South-Eastern European character sets (total of 281 glyphs).

Racetrack is the work of American type designer, Alex Kaczun, and was conceived as a result of developing a logo for a client. Alex was experimenting with a uniform grid pattern, outline and inline, connecting the dots which lead to this interesting typeface effect. Racetrack is a bold display font, which also works well at many point sizes. It has a futuristic appeal with straight lines and sharp corners. The uniform strokes, inline treatment and symmetry make for a powerful headline. The applications for this font design are endless.

The inspiration source for Zulu Monogram is a vintage publication called “Bibliotheque D.M.C: Alphabets et Monogrammes 2nd Series”. This wonderful design is an alternative to the diamond shape monogram that dominated monogram at the time. A Zulu shield-like form, this monogram style is now digitally recreated and revived for modern use in Zulu Monogram, with two letter monograms and a selection of additional frame styles for a final classy touch! Download and view the MFC Zulu Monogram Guidebook if you would like to learn a little more.

The Svati Sava font is a Latin Alphabet layout of a Serbian font. The original letterforms of this font struck me in their modern simplicity while retaing a traditional Eastern European feel and I wished to have a variant of it suitable for Latin Alphabets. To create this font I used many of the letterforms from Serbian and recreated a large portion of the miniscule alphabet. Svati Sava comes with full punctuation, a complete character set for most Western European Latin alphabet languages. Being a decorative font, it works best at larger point sizes.

Francis is a design previously offered by the Lanston Type Co. in the early 1990s. It is a revival of a 1955 Günther Gerhard Lange design, but with a heavier overall weight. Coming out of retirement, it has been fully reworked and refined with elegant curves and an expanded character set. This font works well at small sizes and larger display sizes for everything from wine labels to personal stationery. This type evokes the elegant sophistcation of the Jazz age and pairs well with a Martini and a fine selection of charcuterie.

Block-style typefaces make excellent sports-themed fonts, and Stadium JNL is no exception-- but this lettering style is also filled with nostalgia for decades past. Modeled from one of the many classic designs found in the Speedball® Lettering Textbook, this style of alphabet was quite popular in signage of the 1920s and 1930s. Stadium JNL fills the bill either way-- a font that is just as much at home on a gridiron or baseball diamond, or as lettering for a garage, warehouse or attention-getting ad copy.

Archimedes is a wood type design sometimes known as Mansard. This particular version was brought back to life as a wood type font by Virgin Wood Type. The variation with screw heads in the design was first seen in 1879 by the William H. Page Co. This new digital version is a simultaneous release with Virgin Wood Type and features a variety of styles including the standard screw head option—plus a Phillips head, Hex/Allen Wrench head, and even the vexing Apple® pentalobe tamper reistant star screw. The result is a sturdy and industrial font that has a certain “joie de vivre” and “bling” attitude. Not for every designer, but you know this is for YOU! As a bonus, the screwheads themselves are accessible via a glyph palette, so you can put the screws to Comic Sans, or any other font, if you so desire.

Greetings! Introducing Mustopha, the brand new Arabic font, inspired by Latin classic handwriting and Arabic letters called 'hijaiyah'. The letterforms designed by a combination of Carolingian typography which visualizes a humanism feel and the Arabic calligraphy that mostly showing decorative with the long-swash of the letters. Feel the humanism with this font, neat, elegant, and luxurious with an extra set of alternates characters and Arabic symbols as a decoration of your typographic design. Musthopa created to bring back the classic typography (specifically cursive typography) between the many styles of design trends. This beautiful font also designed to be versatile that you can use this font for many themes, not only Islamic or Arabic. Perfect choice for poster, logo, branding, greeting card, wedding, apparel, cosmetic labels, packaging, Book cover, short body text, quotes, and many more! Fonts Featured : Uppercase Lowercase Numbers Symbols Stylistic alternates SS01 - SS05 Ligatures Extras

Ersatz has its vibrant roots in the Mediterranean climate of Spain. Tired of the functional monoline sanserif fonts used throughout Europe from road signage to corporate identity, Richard Dawson and Dave Farey, British type designers who crave color and sunlight, created a style that is refreshing and lively. The basic constructions are simple and attractive, mixing lower case shapes into the capitals - and unique letterforms into the lower case. There's a raunchy feel to Ersatz, soft curves and back kicks, if you listen very carefully you can hear the sharp guitars and the soft tambourine of the Flamenco.

The name Norden means “the Nordic”, as in the geographical area or its countries. Inspired by the simplicity of Nordic and Scandinavian design, the Norden fonts give you clarity of expression, beyond the usual geometric look and feel of traditional sans-serifs. Open and spacious, the shapes of the glyphs play both with and against each other. Round and soft versus square and solid, a basic curve versus a straight line, creating a detached yet distinct style of expression, from light-as-air Hairline to dark and Bold. Norden comes in three variants: Standard, Round and Display.

Arx by Superfried is an elegant and intricate display typeface designed for use at large scale. Its Latin name - meaning citadel - connects with the classical features, whilst the phonetic pronunciation nods to the arcs which characterise each glyph. This caps typeface is available in two formats: fade and solid, each featuring two distinct character styles switched via the shift key. Fade features delicate incisions to add depth and the illusion of 3D shading to the arcs. Solid, as its name suggests, is a cleaner, flat alternative.

Rasane font has a distinct personality where the curved geometric shapes give a friendly face to various uses. At the same time, the pointed end of the stem gives a dynamic feel. This font comes with over 400 characters, making it possible to use fonts in many different languages. The family consists of 14 fonts of 7 weights plus matching italics. Rasane font works well on display and small sizes. Rasane is the perfect choice for headlines, packaging, posters, logotypes, signs, websites, brands and more!

Around the turn of the 20th Century, the Inland Type Foundry produced a display face named Studley. It was a variation on a design by another foundry called Florentine. A condensed face with a bold, clean look, the design resembled the warmth and feel of a classic wood type. Best applied to headlines and titles, the font reads amazingly well at even 18 point renderings. Jeff Levine had added his own personal touch to his digital version of this old favorite and renamed it Bayview JNL.

The aim of this typeface is to merge two historical moments in the form and style of writing, on the one hand calligraphy uncial, and on the other Roman serif was established as a universal standard for type fonts continuous text at the time. Is intended in terms of their functionality as a font for titles. The family includes some extended range glyphs as several Caps swashes and stylish alternatives for upper and lower case, standard and discretional ligatures, old numerals and other OpenType features.

Butan was originally designed as a typographic project for the Specialization in Typography Design at the University of Buenos Aires, during the years 2013 and 2014. The project was conceived as a “wayfinding” font, that would be functional for bilingual signage systems. The main guideline for its design was to create a font that could be readable from great distances and it could be potentially used in signage systems. Therefore the neutral aesthetics and clean shapes were very relevant in order to create this particular font.

The typeface which inspired Promotional Copy JNL can be found on hundreds of 45 rpm records from the 50s through the 80s, as well as in headlines from articles found in one of the music industry’s leading publications throughout their older issues – it was a favorite and a workhorse. Now’s your chance to create a facsimile of the record label you always wanted to have with your garage band… or at the very least, utilize this font for some clean and crisp text or headline projects.

Calgary Script was mostly inspired by a brush script on a Welcome To Calgary sign in, you guessed it, Calgary. Though now, after it's finished, I can easily tell the influence is evident of all the books on American sign painting I have absorbed over the years. The overall effect of the font is similar to something that Fonzied itself, big hair and leather jackets and all, out of the early 1980s, but the feeling really dates back to a few decades earlier. Heady caps and free-flowing lowercase make for a speedy, determined, and instinctively organized buffalo herd of a typeface. This is a packaging font with a true supermarket sign spin, with OpenType features including ligatures, alternates, and ordinals specifically made to follow numbers.

1977 was a good year for soccer. Attendance for the North American Soccer League (NASL) grew 33%, to 13,000 per game. Brazillian soccer legend Pelé played his final match, kicking for both the New York Cosmos and Santos of Brazil. And a soccerboy named Charlie was crowned with the nickname Chanky. In honor of his soccer hero Pelé, Charlie insisted the neighbor kids call him Chelé. They laughed at him and called him Chanky after Spanky from the Little Rascals. As he grew into his manhood, he became Chank the internationally renowned font designer. Chank created this font Soccerboy, as filtered through the artistic eyes of his 1977 childhood. It's a tri-line font, hand-drawn in Chank's signature cartoon whimsy. Soccerboy encourages play with color and alternate characters. Create coloring effects yourself using layers and the magic wand and paint bucket tools in Adobe Photoshop or Illustrator.

In the history of 20th century graphic arts, the evolution of the informal sans serif has been a uniquely American phenomenon. The ongoing saga of this (still as popular as ever) sub-genre dates back to the maturity of the Industrial Age and early Hollywood film titling, runs through the prosperous times of interwar print publications, sees mass flourishing during the various media propagations of the film type era, and solidifies itself as arguably the most common design element in the latter years of the century. Fun, bouncy, playful, and highly exciting, the casual sans serif is now all over game packaging, film and animation titles, book covers, food boxes, concert posters, and pretty much everywhere design aims to induce excitement about a product or an event. The casual sans is the natural high pill of typesetting. We figured it was high time for the casual sans to adapt to 21st century technology, gain more versatility, and become as much fun to use as the emotions it triggers. So we’re quite excited to issue Bananas, a fun sans serif family in 6 weights and 3 widths that can be used anywhere your designer’s imagination can take you. Rather than being based on a single design, Bananas was sourced from multiple American film era faces, all from 1950s and 1960s, when the casual sans genre was at its popular peak. Headliners’ Catalina and its very similar cousin, Letter Graphics’ Carmel, served as initial study points. Then a few Dave West designs informed the design development and weighting process, before narrow and wide takes were sketched out and included in the family. The entire development process happened in a highly precise interpolative environment. All Bananas fonts come with a full glyph complement supporting the majority of Latin languages, as well as five sets of figures, automatic fractions, quite a few ligatures, biform/unicase shapes and other stylistic alternates.

Introducing "Kukulkan," a font designed by Raúl Plancarte, adorned with accolades, that unravels the structural possibilities nestled within the realms of ancient Roman letters and fantastical styles, infusing them with a contemporary essence. This typeface exudes a conspicuous plasticity and expressiveness, seamlessly harmonizing within its original intended context as a font for continuous text, bolstered by its robust and assured strokes. It stands as the triumphant culmination of a thorough exploration, meticulously considering legibility. Infused with nuanced elements that evoke a pre-Hispanic idealization of Mayan culture, this essence takes center stage in its darker iterations. However, it is adept at adapting to a myriad of ethnic and cultural nuances prevalent in our global village. Noteworthy is the fact that the "Kukulkan" font family is available as a variable font, offering a dynamic range of styles across its 18 fonts, endowing it with a lively, human, and refined demeanor. Additionally, it features a variant known as "Kukulkan Ornaments," a collection of 150 dingbats comprised of icons, symbols, and frames intricately inspired by the iconography of Mayan hieroglyphs. In its natural application, "Kukulkan" thrives in contexts of art, lifestyle, culture, seamlessly bridging tradition and avant-garde. This font excels in the realm of editorial design, evident in its adeptness at crafting robust headlines, and in select cases, it lends itself to creating striking brand identities.

No: Jethro Bodine didn't design this typeface although, to look at it, you might be tempted to think so. Rather, the pattern was a product of the fertile imagination of famed lettering artist Alf Becker. The lowercase letters are the same as the uppercase, but angled differently so, if you want a randomized appearance, you can activate Contextual Alternates and the font will do the shift-key double-clutching needed. Both versions include the complete Unicode Latin 1252, Central European 1250 and Turkish 1254 character sets, with localization for Moldovan and Romanian.

The typeface Fry was developed in 2008 specially for the Sky-Fish company (fish and seafood dealer). Type is designed for small texts, it has friendly and fairytale historic flavor. Fry takes openness and dynamism of humanistic sans serif, simple and softness of lubok's letters (primitive style) and fluidity of shallow marine fry. Despite of funny style, Fry works well even in the 5 point size. In large sizes Fry demonstrates its originality, vivacity and softness, in the small characteristics become less visible, and Fry's readability becomes more important. So this makes the typeface suitable for many tasks of typography. The typeface includes extended set of Latin, old style and lining figures, historical alternates and special local features. The combination of lubok's aesthetics and funny dynamic forms make a nature of Fry. Fry was exhibited at the Svjato Kyrylyci (Kharkov, Ukraine) festival in 2008. It was awarded for excellence in type and graphic design at Modern Cyrillic 2009 competition. Fry was selected among 50 typefaces for the Call for type exhibition in the Gutenberg museum (2013).

Display Art One is a display font inspired by the art nouveau fonts popular at the turn of the 20th century. It is not intended for text use. It was designed specifically for display, headline, logotype, branding, and similar applications. Display Art One has upper and lowercase alphabets, numbers, and punctuation.

Kano is inspired by the work of Dutch furniture designer and architect Gerrit Rietveld, one of the principal members of the Dutch artistic movement De Stijl. A modular headline font, constructed from white, black and grey overlapping rectangles, it is seen to best effect in short settings and at larger sizes.

Display Art Two is a display font inspired by the art nouveau fonts popular at the turn of the 20th century. It is not intended for text use. It was designed specifically for display, headline, logotype, branding, and similar applications. Display Art Two has an uppercase alphabet, numbers, and punctuation.

Display Art Three is a display font inspired by the art nouveau fonts popular at the turn of the 20th century. It is not intended for text use. It was designed specifically for display, headline, logotype, branding, and similar applications. Display Art Three has an uppercase alphabet, numbers, and punctuation.

Kulacino is a modern-retro display typeface inspired by the oldtimes factory signages/ plat licenses. Its seemingly rigid form is tempered by the soft, rounded corners, and fine notched details present at acute angles in the glyphs. You can use Kulacinos into anything as far as your creativity carry you!

Acadami is an experiment toward what will hopefully be my masterwork (probably named Hackberry). It's also the font used as I get used to FontLab 5. The serifs are stronger and sharper. It's modified with the feel of my memory of Century Schoolbook (without ever looking at CB for a reference.

Freaky Prickle script was written using ink and various wooden sticks and digitized/ Autor’s target was to create the spontaneous, light, flying script with dynamics and energy at the same time. Upright and cursive styles are available. The type was planned for use as headline in fiction and display matter.

Style One is composed of a floral ornament rotated and reflected at 90 degree increments combined with a letter or number to form each ornate initial. The initials are A through Z and 1 through 0 for a total of 36 initials. Each initial is located under its respective key in the character set. Style Two is composed of floral ornaments rotated and reflected at 90 degree increments combined with a letter to form each ornate initial. There are two sets of initials A through Z. Under the character set the initials are negative on a positive floral background. Under the shift + character set the initials are positive on a negative floral background. Each initial is located under its respective key. Style Three is composed of floral ornaments rotated and reflected at 90 degree increments combined with a letter or number to form each ornate initial. There are two sets of initials A through Z and 0 through 9 for a total of 72 characters. Under the character set the initials are negative on a positive floral background. Under the shift + character set the initials are positive on a negative floral background. Each initial is located under its respective key.

The “Kiez“ is an old school style font designed by Elena Albertoni in 2016. Inspired by shop and bar signage of the sixties and seventies, which can still be found today in the so called “Kiez“ in Hamburg St. Pauli or in one or another “Kiez“ in Berlin, which means neighborhood here. It also has a cinematic touch, again: think of the sixties and seventies or your favorite b-movie.

We always wanted to design a gothic typeface. Our most similar typefaces are Rude and Firme, but Rude has some very delicate curves especially visible in the vertical strokes and Firme introduces a type family with reasonably big ascenders and descenders. On the other hand, Isento has a much more straightforward approach to the particular genre. Loosely inspired by Times Gothic, introduced in the American Type Founders Specimen Book and Catalogue from 1923, soon followed its very own path. Is our first typeface that clearly shows a distinct weight difference between the uppercase and the lowercase and the spacing is very open to provide a much more mechanical feeling. Isento and Isento Slab ranges from Thin to ExtraBold with perfectly matching italics. Immediately seemed very clear that a slab serif companion would follow the sans, therefore Isento Slab is the perfect companion to Isento, with very strong rectangular serifs, ideal to set short passages of text or to become the key actor in a big headline.