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  1. Rigatoni by Sudtipos, $39.00
    Rigatoni is a didone display family with exceptional readability. Based on a German mid-century lettering specimen by Nerdinger, designer Alejandro Paul expanded the face into an extensive family, with 5 weights, italics, and a 2 weights stencil version. Its tall letterforms and sturdy serifs give it a noble bearing when set in all caps; in the lower case its large x-height and spacious counters imbue it with a welcoming tone. A plethora of alternate and swash characters let you create distinctive settings for identities, labels, titles, and headlines. Use the shorter ascender and descender variants for aesthetic effects, or to prevent collisions in tightly stacked text. Since we've imagined Rigatoni being used for restaurants, menus, and food packaging, Sudtipos asked to designer Esteban Diácono to create some 3D visualizations. Ale’s type has never looked saucier!
  2. VLNL Duct by VetteLetters, $35.00
    Duct tape is one of the most versatile adhesive materials known today. From fixing the bumper of your car that keeps falling off, to creating a sturdy wallet. From alternative wrapping to sticking a friend to the wall, Duct tape is there. And it will stay there. It will stick to anything and hold for a very darn long time too! The cloth-backed tape was invented some time during World War II, and also proved itself useful as a base material for lettering. VLNL Duct was originally designed by DBXL as a logo for temporary Amsterdam restaurant BAUT. DBXL imagined an owner taping the name on the window of his shop using Duct tape. The font was used for all communication of the restaurant. Duct is a sturdy, rough all-caps typeface that will stick to anything.
  3. Rassum Frassum by Comicraft, $19.00
    In the immortal words of Homer Simpson, "It's easy to complain... and so much FUN, too! Woo-HOO!" Now your characters can grumble, mumble and mutter in barely audible tones as they dredge up some bit of misery from their lives, unleash a rambling river of criticism and complaints about the state of their health, or the government, garbling as much graphic detail as time and your imagination will allow! Or perhaps your creations are issuing drunken slurs as they wake up outside their own fricka-frackin' houses cuddling wheelie bins, covered in glitter, wearing a shiny hat and budgie smugglers over their jeans while holding the reins to a miniature horse. So moan, groan, gossip incoherently or swear under your whiskey-soaked breath like a trooper... courtesy of those Rassum Frassum font lovers at Comicraft. >Hic!
  4. Arkais by Logitype, $25.00
    Introducing Arkais, a glyphic serif typeface inspired by the rhythmic construction of Gothic architecture. This unique typeface is characterized by slightly broken shoulder and bowl shapes, offering a fresh and classic feel. With contrasting brackets, consistent barb, and beak shapes, Arkais brings a touch of elegance to any project. Arkais features five weight variants—light, regular, medium, bold, and extra—as well as three width options: condensed, normal, and expanded. Each font family also includes italic styles, providing even greater versatility. Equipped with OpenType features, Arkais offers multiple character alternatives, ligatures, small caps, and more, ensuring a tailored look for your designs. Designed as an alternative to current trends, Arkais is perfect for creating strong headers or captivating display text. The typeface supports over 500 basic Latin glyphs, making it suitable for a wide range of projects.
  5. Aitos by Monotype, $29.99
    Kevin Simpson was five years old when the stylized "E" of the Electrolux vacuum cleaner logo caught his eye. This is his earliest recollection of an interest that ultimately became an obsession. Type remains his major preoccupation, and he admits to attempting to work a good typeface design into any project where he can get away with it. Aitos was inspired by a metal sculpture Simpson saw while driving through the French countryside. "The statue was very strong. It was heavily weathered and had obviously been there for some time, yet it also seemed very delicate and light." Aitos, like the statue, is a rugged design. At first glance, it is chunky and bold, perhaps a little jarring. If you look again, however, you'll see it has refined qualities. Aitos commands attention - yet is still affable.
  6. Trepa by Tipo Pèpel, $22.00
    From time to time at Tipo Pèpel we like to play like children and get our hands dirty with whatever implement that can be used to mark or draw on the walls, even if the grown-ups don’t like it. And this is more or less what happened with “Trepa” (catalan for “stencil”), a typeface with a fresh and uninhibited appearance, inspired by commercial signs and the 1950’s French art movement “Graphie Latine”. Far removed from the straight lines of vector art, “Trepa” has the necessary roughness to make this class of font stand out and what’s more it has an extensive range of latin characters covering more than 200 languages, and a pair of complementary texture fonts which further multiply its creative possibilities. If you want to protest with elegance, “Trepa” is your best choice.
  7. Doobie by Canada Type, $24.95
    One would think the whole hippy thing would have died out after the knighting of Mick Jagger and the selling out of the The Who. Not at Canada Type. We still occasionally read Burroughs and Ginsberg, listen to Dylan and Hendrix, and use the backyard to pretend (um, like run barefoot with the dog). And we're always happy to make another psychedelic font. This one is based on an early 1970s film type that went by the names Hoopla and Scorpio. Doobie is a typical hippy font that uses the simplest elements of the art nouveau genre. Bubbly and wavy, Doobie exudes an almost child-like innocence, the ever laid back, optimistic simplicity of flower power. It is right at home alongside the many other psychedelic fonts that make Canada Type the definite home of the groovy alphabet. Far out!
  8. Hellenic Typewriter by Polytype, $20.00
    Hellenic Typewriter is a slab serif for text and display, combining the typewriter aesthetic's balance of elegance and pragmatism with some of the extended western flavour of Hellenic Wide. Rounded strokes, some unorthodox slab details and playful, looping tails all add to Hellenic Typewriter’s warmth and approachability, while its typewriter-inspired proportions and clean forms provide rythym and an honest, confident voice. The lightest weights, laying bare the simple, partly-geometric and optically-monolinear construction, embody an assertive elegance. Ball terminals feature extensively throughout the design, in both lower and uppercase. This miroring of details creates a greater harmony between the cases and ensures that the true character of Hellenic Typewriter is not lost when setting in all-caps. Expressive true italics elaborate upon and emphasise some of the freer, more decorative elements of the roman styles.
  9. Softly Bright by Ditatype, $29.00
    Introducing Softly Bright, a dynamic font duo that effortlessly combines the contrasting styles of sans-serif and brush fonts. The sans-serif component of this font is a testament to clean lines and modern minimalism. Its characters are created with precision and defined strokes, offering a sharp and sleek appearance that exudes professionalism and readability. On the other hand, the brush font in Softly Bright adds an expressive touch to your designs. It embodies the authenticity of hand-lettered strokes, with each character bearing the organic irregularities of brushwork. This brush font retains the proportions of the sans-serif, ensuring that the two styles harmoniously coexist. Softly Bright fits in headlines, logos, posters, flyers, branding materials, print media, editorial layouts, and many more designs. Find out more ways to use this font by taking a look at the font preview.
  10. Rocket Man by Comicraft, $19.00
    Don your Flying Suit and tighten up your Atomic Powered Jet Pack buckle! Pencil in your pencil-thin moustache and stick your head into that Rocketeering Helmet! It's Zero Hour, 9am, 1949! Five Days a Week, you ARE the King of the Rocket Men, ready to Burn out your Fuse on a Timeless Flight into Outer Space Alone! Mission Control has advised our Space Race Typeface that Mars is not the kind of place to raise your kids and, furthermore, it's gonna be a long, long time until touchdown brings you round again to find you're not the man they think you are at home. You are in fact a ROCKET MAN; not a postman or a milkman, you're a modern man, a higher-than-a kite flying masked hero on your first manned flight to Infinity and Beyond!
  11. SAV PT by Puckertype, $29.00
    SAV Display PT is directly inspired from hand-painted commercial signage found around Savannah, Georgia. There is a strong tradition of hand-painted signs adorning small car wash stations, to beauty salons, to mechanics and restaurants. Currently a collection of about four to five painters account for the majority of the signs. This font was derived from 10 uppercase letters that seemed to represent the aesthetic thread found throughout the signs. There are no lowercase letters found in these signs, so the lowercase of the font had to be designed from scratch. I felt this added versatility to the font and its possibilities for usage. This font is strictly a display font. However, because of the apparent roots (intended or unintended) of the lettering to transitional/modern modulated fonts, it does read surprising well at smaller sizes.
  12. Arched Gothic Condensed SG by Spiece Graphics, $39.00
    Like a bright star shimmering on a still and quiet summer night, Arched Gothic Condensed is a glowing example of Victorian type. Thin in the middle with clumpy wedges on top and bottom, it truly bears the spirit of a bygone era. Originally known as Concave Extra Condensed, this typeface has shed its waist-high spur notches and gained new figures and lowercase letters. Developed around 1885 by the James Conners & Son Foundry (New York), Arched Gothic Condensed is a marvel of sparkle and glitter in nineteenth century typeface design. Arched Gothic Condensed is also available in the OpenType Std format. Some new characters have been added to this OpenType version. Advanced features currently work in Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress 7. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.
  13. Glorify SH by Sohel Studio, $12.00
    Glorify SH is a Modern vintage serif typeface with Unique alternative , multilingual support with perfect kerning. This typeface is perfect for an elegant & luxury logo , classy editorial design, women's magazine, fashion brand , cosmetic brand, fashion promotion , modern advertising design, invitation card, art quote, home decoration , book/cover titles, special events, Tote bag, T-shirt, Advertising and much more. Glorify SH Features: · 4 Weights font (Regular, Italic, Outline, Semi Bold) · Uppercase And Lowercase · Alternates · Numerals & Punctuation · Accented characters · Multilingual Support · Unicode PUA Encoded If you need another format of this font, such as TTF, WOFF and WOFF2, please contact me. While using this product, if you encounter any problem or spot something we may have missed, please don't hesitate to drop us a message. We'd love to hear your feedbacks in order to further fine-tune our products. Thanks and have a wonderful day .
  14. Block Capitals by K-Type, $20.00
    BLOCK CAPITALS is a square, geometric, small caps display face that avoids fashionable foibles and exudes the neutral, unpretentious functionality of time-honoured block lettering. The family has three widths (Narrow, Normal and Wide), and the Bold weights are loosely based on well-used squared nets – 3x5, 4x5 and 5x5. However, the typeface escapes its grid origins whenever necessary with slightly modulated stroke weights, sensitive spacing and careful kerning. The aim is to retain the strength and simplicity of strictly geometric characters while introducing barely perceptible refinements that add elegance and usability. That said, letters and numbers line up horizontally without overlapping the capline or baseline, even the tail of the Q does not descend below the Baseline. Diacritics are modesty proportioned, accented characters extending no farther than necessary, allowing the leading on multiple lines of text to be kept to a minimum.
  15. Market Square by Hanoded, $12.00
    I love markets, especially the farmer’s markets with fresh produce and home made cheese. Too bad I need to travel a long way to get to one, as there is only a ‘regular’ market in my hometown - you know, with cheap duvets, ‘local’ fruit like bananas and a guy selling books about the end of times. I thought it would be great to create a font family you could actually use on a market. Hence Market Square. Market Square consists of 4 different fonts (each with its own Italic style), ranging from a fat marker font to a thin, squarish font. Each of them oozes freshness and authenticity and they were designed to complement each other. The cherry on top is the cute doodle font, loaded with fresh produce and seafood - just like you’d see on a Market Square.
  16. WARFIELD - Personal use only
  17. New World Vibes - Unknown license
  18. Radioactive - Unknown license
  19. Small Talk - Unknown license
  20. Small Talk - Unknown license
  21. Isterburk - Unknown license
  22. Letterpressers JNL by Jeff Levine, $29.00
    Another wonderful collection of vintage cartoons, sales helpers, decorations and embellishments comes to you in Letterpressers JNL.
  23. Primrose Gardens by Rachel White Art, $12.00
    Primrose Gardens is a lovely, loopy all caps font. Mix and match loopy capitals with plain jane lowercase letters for a whimsical vibe. The loopy alternates are coded as uppercase letters for ease of use. Hit shift on b, e, k, m, r, w, and y for a loopy alternate. Includes characters for Western European languages.
  24. Bold Line Icons Font by Howcolour, $42.00
    Enjoy this exclusive set of line vector icons font pack including 3700 icons with a cheat sheet. They are pixel perfect and infinitely scalable. You can use these icons to design websites, apps, blogs prints. Created with taste and passion! Please Send a message to info@howcolour.com with your order code to get a link to Cheatsheets file.
  25. Blacker Strokes by Letterara, $19.00
    Dive into creativity with Blacker Strokes, a font embodying the wild beauty of natural brush strokes. Elevate logos, branding, and more with its mesmerizing design. Versatile and impactful, it adds character to any project. With PUA code for easy access to captivating glyphs, Blacker Strokes is your artistic ally for limitless design possibilities and lasting impressions.
  26. IngyArrows by Ingrimayne Type, $10.00
    IngyArrows is a set of three fonts with three sets of arrows, with one of them a blend of the other two, where normally there are standard numbers, letters, and punctuation marks. The revision of 2011 added many of the arrows that exist in several places in the unicode codings and that cannot be accessed by normal keystrokes.
  27. Balicot Sweet by Sulthan Studio, $12.00
    Introducing Balicot Sweet! A natural, Handwritten brush font that is written quickly like a signature . Balicot sweet is also very attractive with a fresh look; provide stylish scripts that are guaranteed to add traction to your logo designs, brand image, handwritten quotes, product packaging, merchandise & social media posts. Including alternative characters. Coded with Unicode PUA Thanks for viewing :)
  28. Ang Thong BT by Bitstream, $29.99
    Bitstream developed Ang Thong for the Microsoft Windows operating system. The font is encoded with a Microsoft defined Thai character set, Thai Code Page 874. The font includes Thai glyphs and Latin glyphs from Dutch 801. Ang Thong (basin of gold) is a province in central Thailand which consists mostly of flat agricultural land used for growing rice.
  29. Clincher by ParaType, $20.00
    Clincher is a set of monospaced and duospaced fonts designed specifically for program coding and user interface design. Distinctive font design and multiple alternates allow to use it in advertising, wayfinding and signage as well as in short texts when regularity and monospacing is important. The font was designed by Alexander Lubovenko and released by Paratype in 2018.
  30. Natural Handwritten by Letterara, $14.00
    Natural Handwritten feels just as charming and elegant. This stunning brush handwritten font is a stylish homage to classic handwriting. It also features many special features including glyphs and ligatures so that it displays natural and original handwriting. This font is PUA-coded which means you can access all the amazing glyphs and ligatures with ease!
  31. ALS Scripticus by Art. Lebedev Studio, $63.00
    There are many script typefaces but there is only one Scripticus. Scripticus is like a chameleon: In whatever surroundings you put it, it adapts itself and looks like it couldn't be anywhere else. Be it a sales advertisement, a music Website, a comic strip or a journal with complex chemical formula – Scripticus always solves the problem in a natural and leisurely way. And it never makes compromises concerning clarity. But where does Scripticus come from? … From the good old high school blackboard! Blackboards have become almost obsolete in teaching, but be it a black or white background – clear, strong characters placed on the board while the facts are explained are still one of the best ways to make and keep things understandable. Scripticus is dedicated to my high school chemistry teacher who was an expert in just this. While the letterforms come from different inspirations, its aim is the same as the pedagogical aim of my teacher: Combining clarity with a strong personality. Scripticus has a special trick to give it its natural look: Four alternates for each letter and each number plus rotation coding make the glyphs appear in lively melodic flow. In this way even mathematic equations look nice! Scripticus has a lot of OT-features that help it do its job. They are: capital spacing, localized forms, subscript, scientific inferiors, superscript, numerators, denominators, fractions, ordinals, tabular figures, historical forms, ligatures, stylistic alternates, stylistic set and ornaments. Finally, as is my general goal in type design – Scripticus supports close to one hundred languages from Latin extended to Cyrillic extended.
  32. Cryptic by Jessie Makes Stuff, $16.00
    Cryptic is a font family of caps and small caps whose unique design was inspired by Morse Code. The traditional dots and dashes have been re-imagined as diamonds that you can read from top to bottom on the letters themselves. Secret code hidden within the letters, hence - Cryptic. This font family is truly versatile! The letters are all based on the character shapes of the Naked style, and all the diamonds have the same proportions, so you can stack and layer as many as you like to create a custom look for any project. Cryptic is perfect for website headers, posters, t-shirts, billboards, book covers, SVG cutting files, and anything else you want to add a little mystery, intrigue, or glitz to. Please note that some styles are better suited for larger scale projects to show off the fine details.
  33. Typex by Device, $39.00
    Based on the lettering used on Alan Turing’s famous code-breaking machine at Bletchley Park, the “Bombe”, and the subsequent British answer to the German Enigma machine, the Typex. Research done at Bletchley Park on their restored and antique machines provided the inspiration. The unusual shapes for the capitals have all been retained - the square O, the monospaced characters and other eccentricities that make it unique. This reference material was then extended to the numerals (which did not exist in the original) and a full international character complement. The initial design of the bombe was produced in 1939 at the UK Government Code and Cypher School (GC&CS) at Bletchley Park by Alan Turing, with an important refinement devised in 1940 by Gordon Welchman. It was based on a device that had been designed in 1938 in Poland at the Biuro Szyfrów (Cipher Bureau) by cryptologist Marian Rejewski, and known as the "cryptologic bomb" (Polish: bomba kryptologiczna). The Bombe was used to break the German Enigma code on a daily basis, and was a vital part of the Allied war effort. The British “Typex" (alternatively, Type X or TypeX) machines were an adaptation of the commercial German Enigma with a number of enhancements that greatly increased its security. It was used from 1937 until the mid-1950s, when other more modern military encryption systems came into use.
  34. Salden by Canada Type, $40.00
    The Salden fonts are our tribute to the man who was dubbed the face of the Dutch book, and whose work is considered essential in 20th century Dutch design history. Helmut Salden’s exquisite book cover designs were the gold standard in the Netherlands for more than four decades. His influence over Dutch lettering artists and book designers ranges far and wide, and his work continues to be used commercially and exhibited to this very day. At the root of Salden’s design work was a unique eye for counter space and incredible lettering skills that never failed to awe, regardless of category or genre. This made our attention to his lettering all the more focused within our appreciation to his overall aesthetic. Though Salden never designed alphabets to be turned into typefaces (he drew sets of letters which he sometimes recycled and modified to fit various projects), we thought there was enough there to deduce what a few different typefaces by Salden would have looked like. The man was prolific, so there were certainly enough forms to guide us, and enough variation in style to push our excitement even further. And so we contacted the right people, obtained access to the relevant material, and had a lot of fun from there. This set covers the gamut of Salden’s lettering talents. Included are his famous caps, his untamed, chunky flare sans serif in two widths, his unique Roman letters and an italic companion and, most recognizable of all, his one-of-a-kind scripty upright italic lowercase shapes, which he used alongside Roman caps drawn specifically for that kind of combination titling. All the fonts in this set include Pan-European glyph sets. They’re also loaded with extras. Salden Roman (908 glyphs) and Salden Italic (976 glyphs) each come with built-in small caps (and caps-to-small-caps), quite a few ligatures, and two different sets of alternates. Salden Black and Salden Black Condensed (636 glyphs each) come with a set of alternates, and both lining and oldstyle figures. Salden Caps (597 glyphs) comes with a set of alternates, and Salden Titling (886 glyphs) comes with a quite a lot of swashed forms and alternates (including as many six variants for some forms), a few discretionary ligatures, and two sets of figures. There are also some form alternates for the Cyrillic and Greek sets included in all six fonts. These alphabets were enjoyably studied and meticulously developed over the past ten years or so. We consider ourselves very fortunate to be the ones bringing them to the world as our contribution to maintaining the legacy of a legendary talent and a great designer. The majority of the work was based on Salden’s original drawings, access to which was graciously provided by Museum Meermanno in The Hague. The Salden fonts were done in agreement with Stichting 1940-1945, and their sale will in part benefit Museum Meermanno.
  35. FS Lucas by Fontsmith, $80.00
    Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.
  36. Classic Grotesque by Monotype, $40.99
    Classic Grotesque by Rod McDonald: a traditional font with a modern face. The growing popularity of grotesque typefaces meant that many new sans serif analogues were published in the early 20th century. Setting machines were not compatible with each other but all foundries wanted to offer up-to-date fonts, and as a result numerous different typeface families appeared that seem almost identical at first glance and yet go their separate ways with regard to details. One of the first fonts created with automatic typesetting in mind was Monotype Grotesque®. Although this typeface that was designed and published by Frank Hinman Pierpont in 1926 has since been digitalised, it has never achieved the status of other grotesque fonts of this period. But Monotype Grotesque was always one of designer Rod McDonald’s favourites, and he was overjoyed when he finally got the go-ahead from Monotype in 2008 to update this “hidden treasure”. The design process lasted four years, with regular interruptions due to the need to complete projects for other clients. In retrospect, McDonald admits that he had no idea at the beginning of just how challenging and complex a task it would be to create Classic Grotesque™. It took him considerable time before he found the right approach. In his initial drafts, he tried to develop Monotype Grotesque only to find that the result was almost identical with Arial®, a typeface that is also derived in many respects from Monotype Grotesque. It was only when he went back a stage, and incorporated elements of Bauer Font’s Venus™ and Ideal Grotesk by the Julius Klinkhardt foundry into the design process, that he found the way forward. Both these typefaces had served as the original inspiration for Monotype Grotesque. The name says it all: Classic Grotesque has all the attributes of the early grotesque fonts of the 20th century: The slightly artificial nature gives the characters a formal appearance. There are very few and only minor variations in line width. The tittles of the ‘i’ and ‘j’, the umlaut diacritic and other diacritic marks are rectangular. Interestingly, it is among the uppercase letters that certain variations from the standard pattern can be found, and it is these that enliven the typeface. Hence the horizontal bars of the “E”, “F” and “L” have bevelled terminals. The chamfered terminal of the bow of the “J” has a particular flamboyance, while the slightly curved descender of the “Q” provides for additional dynamism. The character alternatives available through the OpenType option provide the designer with a wealth of opportunities. These include a closed “a”, a double-counter “g” and an “e” in which the transverse bar deviates slightly from the horizontal. The seven different weights also extend the scope of uses of Classic Grotesque. These range from the delicate Light to the super thick Extrabold. There are genuine italic versions of each weight; these are not only slightly narrower than their counterparts, but also have variant shapes. The “a” is closed, the “f” has a semi-descender while the “e” is rounded. Its neutral appearance and excellent features mean that Classic Grotesque is suitable for use in nearly all imaginable applications. Even during the design phase, McDonald used his new font to set books and in promotional projects. However, he would be pleased to learn of possible applications that he himself has not yet considered. Classic Grotesque, which has its own individual character despite its neutral and restrained appearance, is the ideal partner for your print and web project.
  37. FS Lucas Paneureopean by Fontsmith, $90.00
    Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.
  38. EnglishTowne-Normal - Unknown license
  39. Bodoni Slapp - Unknown license
  40. Small Talk - Unknown license
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