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  1. Puffy Chips by Say Studio, $15.00
    Hallo everyone, puffy chips! puffy chips - it's groovy,retro, bold, chubby, and playful, chubby typeface of circle in groovy style. Perfect for make any project like header, quote, layout magazine and other. Even better if you use it on 60s and 70s design project Embracing the psychedelia era combine with groovy style, open type features such as stylistic alternates and multilingual support What's you get? - Unique letterforms - Works on PC & Mac - Accessible in the Adobe Illustrator, Adobe Photoshop, Microsoft Word even work on Canva! - PUA Encoded Characters - Fully accessible without additional design software. Have a wonderful day, *Say Studio*
  2. In Love With Rome by SilverStag, $19.00
    I am so happy to introduce my brand new handwritten font that exudes chic elegance like no other - meet In Love With Rome Script. Every single letter has been lovingly crafted by hand, resulting in a stunningly unique typeface that's perfect for anyone looking to add a touch of sophistication to their designs. With 274 alternate letters and ligatures, you'll have all the tools you need to create truly one-of-a-kind pieces. But what sets this font apart isn't just its beauty - it's also incredibly versatile. Whether you're working on a wedding invitation, a branding project, or simply adding some flair to your social media posts, this font is the perfect choice. It's feminine, cool, and it strikes the perfect balance between modern and classic. So if you're looking for a font that's as beautiful as it is functional, look no further! In Love With Rome Script Font Includes: Over 274 Ligatures and Alternates Full Language Support Lowercase and Uppercase letters Numerals & Punctuation Web Font Kit is Included as Well NOTE: Ligatures are supported in most desktop programs including Photoshop, Illustrator, InDesign, Word, Pages & Keynote. Most of them will have this option automatically switched on. If you're using Canva, ligatures are not supported out of the box, however, I have included detailed instructions on how you can use them for your designs as well! Happy creating everyone!
  3. Juvenis by Storm Type Foundry, $32.00
    Designs of characters that are almost forty years old can be already restored like a historical alphabet – by transferring them exactly into the computer with all their details. But, of course, it would not be Josef Tyfa, if he did not redesign the entire alphabet, and to such an extent that all that has remained from the original was practically the name. Tyfa published a sans-serif alphabet under the title Juvenis already in the second half of the past century. The type face had a large x-height of lower-case letters, a rather economizing design and one-sided serifs which were very daring for their time. In 1979 Tyfa returned to the idea of Juvenis, modified the letter “g” into a one-storey form, narrowed the design of the characters even further and added a bold and an inclined variant. This type face also shows the influence of Jaroslav Benda, evident in the open forms of the crotches of the diagonal strokes. Towards the end of 2001 the author presented a pile of tracing paper with dozens of variants of letter forms, but mainly with a new, more contemporary approach: the design is more open, the details softer, the figures and non-alphabetical characters in the entire set are more integral. The original intention to create a type face for printing children’s books thus became even more emphasized. Nevertheless, Juvenis with its new proportions far exceeds its original purpose. In the summer of 2002 we inserted all of this “into the machine” and designed new italics. The final computer form was completed in November 2002. All the twelve designs are divided into six variants of differing boldness with the corresponding italics. The darkness of the individual sizes does not increase linearly, but follows a curve which rises more steeply towards the boldest extreme. The human eye, on the contrary, perceives the darkening as a more fluent process, and the neighbouring designs are better graded. The x-height of lower-case letters is extraordinarily large, so that the printed type face in the size of nine points is perceived rather as “ten points” and at the same time the line spacing is not too dense. A further ingenious optical trick of Josef Tyfa is the figures, which are designed as moderately non-aligning ones. Thus an imaginary third horizontal is created in the proportional scheme of the entire type face family, which supports legibility and suitably supplements the original intention to create a children’s type face with elements of playfulness. The same applies to the overall soft expression of the alphabet. The serifs are varied; their balancing, however, is well-considered: the ascender of the lower-case “d” has no serif and the letter appears poor, while, for example, the letter “y”, or “x”, looks complicated. The only serif to be found in upper-case letters is in “J”, where it is used exclusively for the purpose of balancing the rounded descender. These anomalies, however, fit perfectly into the structure of any smoothly running text and shift Juvenis towards an original, contemporary expression. Tyfa also offers three alternative lower-case letters *. In the case of the letter “g” the designer follows the one-storey form he had contemplated in the eighties, while in “k” he returns to the Benda inspiration and in “u” adds a lower serif as a reminder of the calligraphic principle. It is above all the italics that are faithful to the tradition of handwritten lettering. The fairly complicated “k” is probably the strongest characteristic feature of Juvenis; all the diagonals in “z”, “v”, “w”, “y” are slightly flamboyant, and this also applies to the upper-case letters A, V, W, Y. Juvenis blends excellently with drawn illustrations, for it itself is modelled in a very creative way. Due to its unmistakable optical effect, however, it will find application not only in children’s literature, but also in orientation systems, on posters, in magazines and long short-stories.
  4. Quinten by Pixesia Studio, $23.00
    Introducing Quinten - Modern Classy Serif Quinten is a modern and classy serif font that embodies timeless elegance and luxurious appeal. With its aesthetic charm and chic sophistication, Quinten adds a touch of nostalgia to your designs. This versatile typeface is perfect for creating captivating and elegant visuals, making it ideal for high-end branding and refined projects. Elevate your designs with Quinten's timeless aesthetic, classy and luxurious characteristics, and evoke a sense of elegance that resonates with your audience. Let Quinten take your creativity to new heights with its captivating and nostalgic allure. FEATURES - Stylistic Alternates - Ligatures - PUA Encoded - Uppercase and Lowercase letters - Numbering and Punctuations - Multilingual Support - Works on PC or Mac - Simple Installation - Support Adobe Illustrator, Adobe Photoshop, Adobe InDesign, also works on Microsoft Word Hope you Like it. Thanks.
  5. Madonna - Unknown license
  6. BPmolecules - Unknown license
  7. Kingthings Embroidery - Unknown license
  8. Kotto Slab by Picador, $29.00
    Ultra Heavy Weight Font Champion – that's Kotto Slab. Bold curves and catchy endings. You can always count on Kotto – quirky posters, creative projects or long texts. That doesn't matter. Easy to use and easy to pair with other typefaces. Matching italics and opentype features will make your work faster. Try it with sans and serif fonts, especially with Praho Pro – you won't regret it.
  9. Kyrenia by Talavera, $60.00
    Calligraphic font born from mixing chancery cursive strokes with some copperplate gestures. Kyrenia is the italic counterpart of Agony TTW. You can combine Kyrenia’s four different styles to create the illusion of handmade, along with a lot of ligatures and some alternate endings. This four styles are Quill (the basic one), Broad (taller and stiffer), Swash (ornamental and romantic) and Monster (a hypnotic strange blend).
  10. Cocogoose Pro Narrows by Zetafonts, $39.00
    Cocogoose Pro Narrows has been completely re-engineered in 2020 to include extra features and technologies. A darkmode weight range has been added to the whole family, to keep consistency of effect when the typeface is used in reverse on the web and in dark mode interfaces. Also, a new Ultra Compressed subfamily has been developed for display usage. Designed by Cosimo Lorenzo Pancini in 2013, Cocogoose was first expanded in 2015 with the help of Francesco Canovaro who co-designed the decorative display weights and Andrea Tartarelli who developed the condensed widths. In 2020 a full redesign of the typeface has been published: Cocogoose Pro now includes new widths, weights, open type features and characters, thanks to the help of Mario De Libero. Influenced by vernacular sign-painting and modernist ideals, Cocogoose is drawn on a classic geometric sans skeleton, softened by rounded corners and slight visual corrections. Its very low contrast, dark colour and tall x-height make it a solid choice for all designers looking for a powerful display typeface for logos, headings and vintage-inspired branding. The tall x-height makes texts set in Cocogoose very readable even at small sizes, while the bold regular weight allows for maximum impact when used as a branding, signage or decorative typeface. Cocogoose Pro was designed as a highly reliable tool for design problem solving, and given all the features a graphic designer needs, starting from its wide range of widths and weights. Its 2000+ latin, cyrillic and greek characters make sure it covers over 200 languages worldwide, while its comprehensive set of open type features allows faultless typesetting thanks to small capitals, positional numbers & case sensitive forms. A wide range of alternate letterforms, developed along nine different stylistic sets, gives you an extra level of design fine-tuning. The layerable and colour-ready display variants include inline, outline, shadow and a letterpress version that can simulate the effect of old print, also thanks to programmed randomization of its letters.
  11. Belladio by Mans Greback, $69.00
    Belladio is a beautiful calligraphic script typeface. An urban brush font, the handwriting is designed to help you to design professional graphics in cool, flowing styles; elevating your brand to the next level. It can be imagined on a t-shirt design or as a signature logotype. With its multiple alternates and ligatures, Belladio is sure to give any project a custom and genuine style. Use underscore _ to make a swash. Example: Ama_zing Use multiple underscores for different swashes. Example: Won_______der (Download required.) The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from North Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.
  12. Leidener by Talavera, $40.00
    This font family is inspired by printed work made by the Elzevir family back in the XVIIth century at Leiden (NL). They worked with material from several type designers, but further investigations sends us to the tracks of one in particular: Robert Granjon. Granjon italics were way ahead of his time, making some really beautiful signs like swashy ampersands and minuscule v letters. This font also contains old style figures in the same fashion as they were printed, like the flipped number 8 and open forms in 6 and 9. This is as much a revival as an original design, because of their weights bold and heavy (both with italics) that were inspired on some titles. In this font you can also find a lot of ligatures, small caps, diacritics and even a fleuron for each weight and variation. Leidener came up from two books: Constantini Imperiatoris (1611) and Exercitationum Mathematicarum (1657), printed by Louis and John Elzevir on their Leiden Workshop, back in the day.
  13. Gabriel Sans by Fontfabric, $45.00
    Gabriel Sans is a font family inspired by the original Sans Serif fonts of the Transitional age like Futura and Grotesk, but with a modern twist. It is clean, elegant and straight-to-the-point. It has features similar to the classic Helvetica - like the endings of the capital C - but goes one step further. It also has a quadratic look, which makes it easily distinguishable and easy to use - the height is nearly as long as the width. It is professional and equally suited to your business or your personal lifestyle; it can be used in logotypes as well as in typeset text. It’s an all-purpose font offering the best of both worlds! Gabriel Sans comes in six weights, italic and normal.
  14. Funkydori by Laura Worthington, $35.00
    Funkydori is a typographic homage to the groovy ‘70s, updated for 21st century designs. Like most children of the ‘70s, I rocked the rainbow-striped bellbottoms, decorated my room with black-light posters of unicorns, and watched The Electric Company on TV. Funkydori is my tribute to the era that brought me so much happiness. Funkydori’s bodacious letterforms can be enhanced with extravagant swash capitals, alternates, and endings. Complement your design with 38 ornaments and patterns. See what’s included! http://bit.ly/2c98AZD *NOTE* Basic versions DO NOT include swashes, alternates or ornaments These fonts have been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/
  15. Nobody Home JNL by Jeff Levine, $29.00
    Nobody Home JNL is unusual in nature as it combines two vintage typestyles into one font. Both have been used for home and property identification for decades and still remain popular. Over the years the letters and numbers have been made of cast steel, aluminum, brass and plastic. The alphabet is in a distinctly bold, asymmetrical style, while the numbers almost take on a calligraphic feel. There is just a basic character set - alphabet, numerals and simple punctuation. While the font has been reasonably spaced and kerned, it's best to remember that neither type design was made with digital technology in mind, so it's suggested to adjust your layout manually for optimum results. Nobody Home JNL is best-suited for replicating street addresses, apartment numbers on doors, and homeowner (or apartment house) names on buildings - whether in print design or as plotter-cut vinyl graphics.
  16. Minah by Afkari Studio, $17.00
    Minah - Handwriting Script Font Minah is the latest modern handwriting Script font made as naturally as possible, minah modern script font is perfectly made to be applied in logo brands, invitations, labels, magazines title, books, greeting cards, wedding cards, packaging, fashion, makeup, stationery, novels, labels or any type of advertising purpose. Minah Handwriting Script font was simple and casual that contained Open Type features such as Stylistic Sets, Stylistic Alternates, Contextual Alternate, and ligatures. This modern script font also contains begin, middle, and ending swash which makes it very easy to use, it will help you to create your own customized design. Just rely on your creativity! Features; - Uppercase, Lowercase, Number, and Punctuation - Special alternates and ligatures - Works on PC & Mac - Simple installations - Accessible in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and even work on Microsoft Word - Fully accessible without additional design software. - Mültîlíñgúãl Sùppört for; ä ö ü Ä Ö Ü ß ¿ ¡ Hope you enjoy our font and this font is a useful font for your projects!
  17. Ekamai by Eclectotype, $40.00
    This is Ekamai, named after the district of Bangkok I lived in. It is based on Quinella, and was supposed to be a quick and easy reworking of that font into a "tight-not-touching" (rather than overlapping) version. As is often the case with quick and easy things, it turned out to be neither, and the vast majority of glyphs needed to be completely overhauled to fit the new system. This face is deliciously plump face, with lovingly rendered curves and just the right amount of cuteness; perfect for food packaging (of the sweeter variety probably!), logos, magazine headlines and the like. It performs admirably in all caps settings. The numerals are expressive hybrid figures (somewhere between lining and oldstyle). The overall feel is friendly and soft, without being overtly saccharine. Ekamai is equipped with subtle contextual alternates (which I'd recommend leaving on) to help with the tight fit, a handful of discretionary ligatures if that's your thing, and a case feature for all caps settings. The stylistic alternates and stylistic set 1 features simply change the # glyph to an attractive numero. Automatic fractions are included along with wide-ranging language support.
  18. Block Gothic by Red Rooster Collection, $45.00
    In 1992, Red Rooster Typefounders created Block Gothic Extra Condensed based on the TP Collection Block Gothic. In 1994, the company created and produced Block Gothic Condensed loosely based on the Extra Condensed; the weight range is markedly different than the earlier release.
  19. P22 Mexican Relics by IHOF, $24.95
    Mexican Relics is a collection of over 100 dingbats in font format based on images found on a variety of clay stamps primarily from pre-Columbian Mexico. This font brings ancient artwork featuring fantastic animals and geometric shapes into the computer age.
  20. Nomarch by Scriptorium, $24.00
    Nomarch is a charming new Art Nouveau font based on samples of poster lettering from the beginning of the twentieth century. The relatively bold weighting of the characters makes Nomarch particularly good for use in large sizes for titles on posters and flyers.
  21. Kardust by ARToni, $9.00
    Kardust is geometric basic typeface with smooth touch of rounded corner. It is based on single line brings consistent width and character on each style. Each style is crafted separately without auto transformation to maintain the consistency as well as the characteristic itself.
  22. Sweet Tea PW by Patty Whack Fonts, $24.00
    Sweet Tea is a thin, handwritten and simplistic font reminds me of the simple, yet serene days on the front porch swing with a Summer breeze. Sipping an ice cold glass of sweet tea on a hot, sunny day -- there's nothing better.
  23. AM False Etruscan by Alberto Milli, $30.00
    I created this font following my love for Etruscans, their culture and their myths. Many times I looked for a false, but similar, Etruscan TrueType font on the Internet, but I didn't find it, so one day I decided to make it myself.
  24. Jaggy by ParaType, $30.00
    The script designed for ParaType in 2006 by Isabella Chaeva. Based on informal handwriting, its characters have rough jaggy contours. In small sizes, the face simulates an effect of handwriting by felt pen on rough paper. For use in advertising and display typography.
  25. Easy Money JNL by Jeff Levine, $29.00
    The 1920s Art Nouveau movement spawned a number of beautiful hand lettered pieces of sheet music from that era. Attractive and narrow, the characters found on the title page of one such piece of music was the inspiration for Easy Money JNL.
  26. Compliment by profonts, $39.99
    Compliment is a script design which is obviously based on H. Matheis' typeface designed for Ludwig & Mayer in 1965.Ralph M. Unger redrew and digitized this font in 2004. His work is based on artwork taken from old East German font catalogues.
  27. Comic Opera JNL by Jeff Levine, $29.00
    Comic Opera JNL (and its oblique version) is a wide, bold sans serif type design with an Art Deco influence based on a 1930s namesake poster from the WPA (Works Progress Administration) advertising a performance put on by the Federal Music Project.
  28. Abi Nouveau JNL by Jeff Levine, $29.00
    Inspired by the images on some EBay auctions, Jeff Levine sketched out and revived this early 1900s serif design used on some French sign letters. Named for a friend in the graphics industry, this font captures the charm of the Art Nouveau period.
  29. Coronation Street NF by Nick's Fonts, $10.00
    Here's an unusual take on a "modern" typeface, based on a 1936 release from England's Stephenson, Blake foundry, which serves well for interesting headlines. Both versions of this font support the Latin 1252, Central European 1250, Turkish 1254 and Baltic 1257 codepages.
  30. Bispo by Custom Types, $-
    Bispo is a script typeface family made based on italic chancery calligraphy. After one year of it first launch, Bispo family now has another variant, a Bispo Pro version. The Pro version now contains more than 450 glyphs and new OpenType features, enjoy!
  31. Woodhaven Initials JNL by Jeff Levine, $29.00
    Woodhaven Initials JNL were designed using an outline cast shadow wood type set against a rectangle with horizontal "engraving" lines to add background texture to the initials. An ampersand is on the corresponding keystroke, and a blank rectangle is on the period key.
  32. Sixties Pin Buttons JNL by Jeff Levine, $29.00
    During the turbulent era of the 1960s, the youth of America found various ways to protest against "The Establishment". Whether it was campus unrest, protest songs, sit-ins or other methods, the message was the counter-culture movement. Arising from this disenchantment with traditional social standards, a small but effective means of protest arose that made no sound, yet spoke volumes - the pin button. Statements against the war in Vietnam, free love, drug use and other messages popped up on little metal discs pinned to tee shirts, suspenders, head band and hats. Sixties Pin Buttons JNL recreates twenty-six of these messages in both white on black (upper case keys) and black on white (lower case keys). Blank buttons in both white and black are found on the parenthesis keys.
  33. Cacao by Wiescher Design, $39.50
    Cacao is another one of my "found fonts". I found this one in an old advertising for a French cocoa drink. Since I am a vervent lover of cocoa, I will give you my recipe for a normal coffee mug full of delicious hot cocoa. Mix three heaped teaspoons of sugar with one and a half to two teaspoons of finest cocoa powder. Then add a little cold milk, stir, add a little cold milk, stir, and so on until you have a mushy creamy consistency. Now slowly add - always stirring - boiling hot water til the cup is almost full. Top with a little liquid cream and enjoy! If you have a package design job, use my Cacao font and stir in some creativity. Your sweet-tooth designer, Gert Wiescher.
  34. Gitchgitch by Weknow, $5.00
    Give a simple rounded fun groovy, fancy, to any text project. Also good for a logotype or brand name. This is a gift to my graphic designer friend Gita from Indonesia, I call her gitch gitch, so I made it the name on this font.
  35. Cross Stitch Elaborate by Gerald Gallo, $20.00
    Cross Stitch Elaborate is based on upper case characters 25 stitches tall. It is not intended for text use. It was designed specifically for use as fancy monograms or initials. Cross Stitch Majestic has an uppercase alphabet located under the shift+character set keys.
  36. Salamanca TF by TypeFaith Fonts, $24.00
    Salamaca TF is a fun to use typeface. First released in 1994 but completely redesigned in 2013. With the OpenType options or the glyphs palette you make your own special typo's. The font is based on the wall typography of the city of Salamanca.
  37. Pegasus by chicken, $23.00
    Pegasus scrapes the DNA of a great twentieth century painter who scattered text across his work like no other… not any kind of facsimile, but tough, playful, adaptable display type forged from the bones of a unique writing hand. Three weights - Skinny, Domestic and Peso - each offer five alternates for each letter, three for each numeral and multiple versions of many punctuation and other symbols. Letters are uppercase only with the lowercase providing one of the alternate forms of each letter… with OpenType Contextual Alternates switched on, you get automatic variation between the two… and you can manually throw in wilder variations from the remaining alternates. Some repeated punctuation - periods, question marks, etc. - are automatically varied too. OpenType Stylistic Set 1 switches to a rowdier selection from the alternates… Set 2 flips all the E’s to distinctive ‘skeleton’ alternates… Set 3 introduces automatic variation into numerals. Save some $$$ by purchasing the Whole Livery Line - all three weights at a nice discount... or, if you're really hurting, Cheapskate offers just two alternates for each letter and a single set of numerals.
  38. Ways by Fontfabric, $30.00
    Born at a crossroads, the collaborative sans family of 18 styles Ways is the latest arrival in our portfolio. The name is no coincidence, as Ways pulls out all the stops to bring you excellent legibility. Combined with brutal and elegant details for a distinct humanist flair, this sans offers perfect functionality across all weights. Visual compensations, extra white space, wider apexes, subtle tweaks, and moderate inktraps distinguish Ways among similar typefaces. Use over 690 glyphs, extended Latin and Cyrillic support, extensive OT features set, icon set of more than 60 navigation pictograms, and one variable style, to design full-fledged signage systems that get you from point A to point B without relying on G-Maps. Family overview: 9 weights (from Thin to Black) + italics Extended Latin Cyrillic 690+ glyphs languages 1 variable font (2 axes) 1 free font - Ways SemiBold OpenType Features: Localized Forms Standard Ligatures Contextual Alternates Lining Figures Tabular Figures Subscript Scientific inferiors Superscript (Superiors) Numerators Case-Sensitive Forms Standard and Discretionary Ligatures Stylistic Alternates Contextual Alternates
  39. Anbar by Arabetics, $39.00
    Anbar is an Arabetic typeface design with visually connected glyphs, named after the historical Iraqi province Anbar, which is traditionally believed to be the birthplace of the earliest Arabic script, Jazm. It follows the guidelines of the Mutamathil Taqlidi type style with one glyph for every basic Arabic Unicode character or letter, as defined in Unicode Standards, and one additional final form glyph for each Arabic letter that can connect with other letters from both sides in traditional cursive Arabic strings. Anbar employs variable x-height values. It includes all required Lam-Alif ligatures and selected marks. Tatweel (or Kashida) glyph is a zero width space. Keying it before any glyph will display that glyph isolated form, if desired. Keying Tatweel before Alif Lam Lam Ha will display the Allah ligature. Anbar typeface family includes both Arabic and Arabic-Indic numerals; all required diacritic marks, in addition to Standard English keyboard punctuations and major currency symbols. Anbar is available in regular and italic (slated to the left) styles.
  40. Varidox by insigne, $35.00
    Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.
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