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  1. Kamber by Studio Buchanan, $24.00
    Kamber is a playful and approachable, neo-grotesque sans-serif with a handful of humanist flourishes. Subtle convex terminals and a curved structure create it's friendly personality and bouncy rhythm. If you're looking for a warm typeface that's affable without straying into cliché, then Kamber is your new best friend – like the labrador of typefaces. Kamber's balanced yet quirky nature makes for a fun and interesting display face, without compromising on legibility at smaller sizes. The lowercase letters have an elevated x-height, sitting at around 70% of the cap height – this means running copy remains clear and readable. Available in 8 weights, each with a corresponding italic, Kamber is a widely functional typeface that can hold it's own, regardless of the use case. It includes all the usual open type features for further adaptation and variation, including small caps, ligatures, stylistic alternates and more. The primary numerals are lining figures, but tabular figures, old style figures, and a combination of both are also included. If you're looking for something to stand out from the sea of overly geometric faces and soulless helvetica variants, then Kamber is ready and waiting. Perfect for editorial design, branding or anywhere you use text – Kamber is the typeface that smiles.
  2. Pepper Sans by VIDI Visual Design Studio, $17.99
    The core design of Pepper family, designed by VIDI Visual Design Studio, is the fingertip handwriting style inspired by children’s writings on windows. This distinctive low-contrast typeface combines characteristics from neo-grotesque and organic models. Warmer than most Helvetica inspired typefaces, Pepper has organic shapes, playful strokes, rounded endings, and a generous x-height which makes Pepper easy to read. This family could be used well for food packagings, content aimed for children, book covers, branding, high-impact titles and small body texts, advertising, editorial design and more. What makes Pepper Sans Vol.1 competent and more spicy then some other fonts is that it contains a set of more than 900 characters for each of 5 weights that support many Latin-based languages, Greek and Cyrillic. As the weight decreases, the typeface gains impact with becoming elegant, giving titles in (Hair, Thin or Light) a breath of fresh air. We derived a typeface family consisting of Hair, Thin, Light, Regular, Semi Bold in this Vol.1 edition. Typeface features: • 5 weights: Hair, Thin, Light, Regular, Semi Bold • Latin, Greek & Cyrillic multilingual support • More than 900 characters for each of 5 weights Font Specs: • Created: August 2020 • Files type: .ttf
  3. Mrs. Santhi by Abo Daniel, $15.00
    Proudly present Mrs. Santhi, a fancy Signature Font. This font is very unique. I designed it for you who want something different from the others. It is perfect for branding, photography, invitations, quotes, watermarks, advertisements, product designs, labels, and much more! I created 194 ligatures to keep this font look natural: aa ab ah ak al am an at ant all amm ann att bh bt cc ch ct dd eb ee ek em en et enn ent ett ff gh hh ii ib ik in it inn int itt ix ixx kh ll mm mt nt nn oo oh on ob ok ol oll om ot ont ott oot onn ox oxx ph pt and more as you can see on the presentation pictures. Mrs. Santhi also features punctuations and multilingual support. Hope you love it!
  4. Audy Script by Dieza Design, $9.00
    Thanks for checking out Audy Script Font, a fabulously fun yet elegant script font with tons of energy, allowing you to create beautiful typography in an instant. With extra bouncy curves & loops, Audy Script is guaranteed to make your text stand out - perfect for logos, printed quotes, invitations, cards, product packaging, headers and whatever your imagination holds. Audy Script is also suitable for branding, wedding invitations, magazine. Audy Script looks modern and stylish.
  5. Fagetone by Prioritype, $15.00
    Dating back to the 60s 70s, this retro script font comes in bold bold and thin, perfect for your projects and supports multilingualism and other character additions. Can be applied to various print and digital media such as food packaging, clothing stores, accessories, clothing, creative goods, antique workshops, sports, entertainment and even logos. For reference, see preview. Features: -Uppercase -Lowercase -Numeral -Punctuation -Ligature -Multilingual
  6. Pulp Fiction by Comicraft, $19.00
    The name's Heironymous Flask. Some of my acquaintances call me 'Hip.' Those that know me really well don't call me at all. In my game, you don't make friends. You make excuses. Like it says on the door, I'm a private hippopotamus. This is my story. This is my font. Features: Six weights (Regular, Italic, Bold, Bold Italic, Heavy & Heavy Italic) with upper and lowercase alphabets.
  7. Saphira by Sarid Ezra, $15.00
    Introducing, Saphira - a stylish bold typeface with a bunch of ligatures and alternates! Saphira is a bold and elegant typeface with a bunch of ligatures and alternates that will make your presentation, logo, or your wedding invitation even more stunning and stand out! Saphira also support Multi Language. and already PUA Encoded! Features Uppercase & Lowercase Number & Symbol Multi language Ligatures Alternates for each characters PUA Encoded
  8. Maggie Sims by Gleb Guralnyk, $15.00
    Hello! Introducing a bold serif font — Maggie Sims. It's a decorative shape bold typeface with lot's of extra characters. Available ligatures and alternative letters helps to create an original lettering compositions. Please make sure that OpenType features are supported & enabled in your software. Maggie Sims Font has a multilingual support (check out a screenshot with available letters and signs). Thank you and wish you a peaceful sky!
  9. Diastema by Issam Type, $22.00
    Diastema is a modern ligature serif typeface comes with joining ligatures that give it a fancy and unique style. This font perfect for branding, logos, invitation, watermark and more. Diastema typeface comes with regular, italic, bold and bold italic font styles. Uppercase & lowercase letters, numbers, punctuation, ligatures, alternates Multilingual support. If you have any questions, please feel free to get in touch. Thank you
  10. FF Rosetta by FontFont, $41.99
    Dutch type designer Max Kisman created this display FontFont in 1991. The family contains 4 weights: Regular, Italic, Bold, and Bold Italic and is ideally suited for advertising and packaging, logo, branding and creative industries, poster and billboards, software and gaming as well as sports. FF Rosetta provides advanced typographical support with features such as ligatures and case-sensitive forms. It comes with proportional lining figures.
  11. Hallie by Gleb Guralnyk, $14.00
    Introducing a classic bold font Hallie. It's an elegant typeface with very high contrast shapes. Thin curly elements combined with bold base shapes brings vintage and modern impression at the same time. Hallie also has a lot of ligatures and swash symbols that helps to create an original lettering composition. It's perfect for labels and postcard design. Thank you and have a nice day!
  12. Unblock by Reyrey Blue Std, $16.00
    Introducing, Unblock Typeface. A bold display typeface with strong character and soft features. It's bold, fun, and playful. It can make your design unique, modern, and stunning. Unblock is perfectly suited for Comic Posters, Childish headlines, Decorative letters, Notices, Logo Designs, Big funny Banners: creative and decorative Typography Web Design, and much more. Features : All Uppercase and Lowercase Number & Symbol Supported Languages PUA Encoded
  13. Blunt by Miller Type Foundry, $16.99
    Blunt is a refreshing new bold headline typeface, designed to be an alternative to overused headline typefaces such as Impact. Blunt is more than just a one-trick-pony though, but includes 4 weights (Condensed - Wide) each with matching italics. This gives Blunt a lot more versatility when it comes to headline use. Try Blunt today and shout your most important messages with boldness!
  14. Engage by Sohel Studio, $14.00
    "The 'Emerge Font' is a captivating typeface with a unique and bold serif display style. Featuring distinctive thick lines, each letter exudes strength and firmness. This font combines classic serif elements with modern touches, creating a visually striking and bold appearance. Emerge Font evokes elegance while maintaining a modern edge, making it ideal for graphic design projects, posters, and layouts that require unforgettable visual appeal."
  15. Economica by TipoType, $19.90
    Typography created in Montevideo, Uruguay. The project's development typography Economica covered much of 2007 and received assistance of colleagues from all over Latin America. Economica has four basic versions: normal, bold, italic and bold italic. It was inspired by saving space for publishing texts without loss of height. Includes a comprehensive set of characters that lets you deal with diverse languages in its four variants.
  16. FeggoliteMono by Ingrimayne Type, $6.95
    FeggoliteMono is a decorative, monospaced typeface family with a small x-height and long descenders. Two styles (plain and bold but renamed in 2020 as light and regular) were created in 1994 and revised in 2010. In 2020 a bolder bold was added along with italics versions for each of the three weights. The design was an attempt to create a decorative typewriter font.
  17. Viking Drink by Fo Da, $15.00
    Viking Drink is a display font derivative from serif family of eight weights ranging from Regular to Bold and matching Italics, which gives it a full range of expression and suitability for advertising, interfaces and corporate design. Viking Drink provides 3 FREE weights ( Regular, Italic and Bold ). It has 17 ligatures that add powerful effect when used for creating logos or headlines. It also supports many languages.
  18. Oase by HIRO.std, $15.00
    Oase is Display Font This font describes about about huge, bold, brush, handmade, movie. FEATURES - Uppercase letters - Numbering and Punctuations - PUA Encoded Characters - Multilingual Support - Works on PC or Mac USE Oase works great in any branding, logotype, magazines, poster, social media posts, clothing, advertisements, product packaging, product designs, label, company profile, quotes and any projects that need Huge and Bold taste. Enjoy using! Thanks. HIRO.std
  19. Brandbe by Roman Polishchuk, $40.00
    Brandbe is perfect for bright headlines, in web as well as in printing. FEATURES: Family includes three all-caps fonts: Three weights / Numbers & Punctuation / Extensive Language Support Brandbe Light - quiet but confident Brandbe Regular - the persuasive middleweight Brandbe Bold - bold and commanding USE: Brandbe works great in any branding, logos, magazines, packaging. Each style contains a set of 406 characters supporting 207 different languages..
  20. Amberine by Hazztype, $15.00
    Amberine is a captivating reverse contrast script font that defies convention with its unique and striking design. The thick, bold lines flow gracefully, creating a sense of dynamism and movement, while the delicate, thin strokes provide an elegant contrast. This font evokes a sense of drama and sophistication, making it perfect for titles, branding, invitations, and any design where you want to make a bold statement.
  21. Margadeth by Hanzel Space, $25.00
    Introducing, Margadeth Bold Script Margadeth is a bold script that contain Uppercase, Lowercase, Numerals, Accents, Punctuations, 5 set alternates, Ligatures, Swash, and also Underline. You can use to make a logo for branding, best for apparel design, and quotes. This font also already PUA Encoded. Opentype feature, including 5 Set Alternates, Ligatures, End Swash, and Underlines. PUA Encoded Foreign Languages Support: ÀÁÂÃÄÅÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖØÙÚÛÜÝßàáâãäåæçèéêëìíîïðñòóôõöøùúûüýÿ Happy Designing!
  22. Modernline by Ef Studio, $10.00
    NEW UPDATE : BOLD VERSION Modernline is an organic handwritten font that is suitable for branding, signature, wedding invitation, promotion, product packaging, and other needs. This font is modern, simple, but still authentic. You will get full set of lowercase and uppercase letters, numerals and punctuation, multilingual symbols, lowercase beginning and ending swashes, ligatures and extra swashes. Now come with 2 weights, regular and bold.
  23. Back Wild Graffiti by Sipanji21, $15.00
    "Back Wild" is a bold and chubby graffiti font that includes swash characters. Fonts with these attributes generally feature bold and wide letterforms, often with playful and rounded elements. Swash characters add decorative and stylish touches to the font, If you have any specific questions or if there's anything specific you'd like to know or discuss about graffiti fonts or design, feel free to ask!
  24. Havelock Titling by XO Type Co, $40.00
    Havelock Titling builds upon the essential geometry of Havelock , adding new weights for spacious, authoritative text. Made to combine with Havelock’s display capabilities for more traditional reading scenarios. Built on the same weight range as Rocinante Titling , which broadens your design options. Light matches Light, Bold matches Bold, and so on. Both Havelock and Havelock Titling collections are included in Havelock Complete for a lower price.
  25. Lost Signal by Zamjump, $11.00
    Lost Signal is a two-style display that's absolutely perfect for editorial headlines. Her bold and characterful figure makes her perfect for posters, extreme sports, automotive and magazine covers. Reserved for upper and lower case in each style, featuring fl and fi ligatures, this calm and bold typeface is a content creator's best friend. Including: Uppercase, Lowercase. Numbers, Punctuation & Symbols. Diacritic for Multilingual Support
  26. Tallings by Grontype, $14.00
    TALLINGS is a bold modern, urban-condensed font, inspired by street urban poster that combines the classic and modern style. TALLINGS will be best suited for creating logotypes, branding, headlines, corporate identities, Invitation card, and other graphic design elements. TALLINGS Features: Bold condensed font Punctuation & Characters Ligatures and alternates Glyphs included superscript & Symbol Currencies Multilingual Thankyou for picking up this font. Happy creating! Regard, Grontype
  27. Octavia VV by STARSsoft, $10.90
    The "Octavia VV" font family includes Regular, Italic, Bold, and Bold Italic fonts. Sans serif font type. The whole font family includes a large set of additional characters and letters with diacritics. Standard and Latin Extended support such languages - English, Danish, Spanish, German, Norwegian, Polish, Portuguese, French, Swedish. Standard and extended Cyrillic are supported by languages - Russian, Belarusian, Bulgarian, Macedonian, Serbian, Ukrainian, Kazakh, Kyrgyz.
  28. De Rotterdam by Roland Hüse Design, $20.00
    This font is a clean, modern sans serif bold. Named after “De Rotterdam”* this huge and super cool building (read the story below). Great for headlines, Posters, Flyers but also well legible at small size in large texts. Contains All European language accents and characters. --- The Story --- *This complex is located in the Kop Van Zuid district of Rotterdam, on Wilhelminapier. I was lucky to see this building from the beginning (2009) growing up (2013) That time when I was working and living here. I was always amazed by the design and how huge it is every time I took a look at it while driving or walking on the Erasmus Bridge. When I was going to work or just hiking around the city. It has a special meaning and message for me: I started creating fonts in my free time in 2010 when I came to this city to work. I was factory worker, dishwasher etc. I grew together with this amazing construction from brick to brick, step by step. By the time its construction finished, I was able to quit my day job and become a full time freelance designer.
  29. Mundbind DK by PizzaDude.dk, $15.00
    A few days ago, my good friend David from Hanoded.com visited me for a few days. We drank a lot of coffee and walked the streets of Copenhagen - we even took a trip up in Rundetårn! :) Well, on one of our walk (of course looking for inspiration for new fonts) we spotted this handmade sign. We agreed to make a font of the 7 letters available, using our own imagination and style! I called my font Mundbind DK and David named his Mundbind NL - of course it is the landcodes of Denmark and Holland. As you can tell, the font is uneven and somewhat unpredictable - following only the "rules" of the person who handprinted that sign ... and not many of the rules of the good old and respected painter who make beautiful signs ... however, this sign had it's beauty in a natural and innocent way.
  30. Nouveau Moderne JNL by Jeff Levine, $29.00
    The cover of the 1904 sheet music from the Tibetan comic opera “The Forbidden Land” had the title hand lettered in an unusual Art Nouveau style. Mostly squared with rounded corners, many of the characters twisted, turned and extended in ways that took on the look of the Far East. This became the design model for Nouveau Moderne JNL, which is available in regular and oblique versions.
  31. Helen Bg by HS Fonts, $19.00
    The font package Helen Bg Family is in 5 weights and two widths, 18 styles: Thin, Thin Italic, Light, Light Italic, Regular, Italic, Bold, Bold Italic, Black, Black Italic, Light Condensed, Light Condensed Italic, Condensed, Condensed Italic, Bold Condensed, Bold Condensed Italic, Black Condensed and Black Condensed Italic. Helen Bg is made with Bulgarian Design of Cyrillic and is recommended for the publications for Bulgaria. Other version with standard Cyrillic is available from HermesSoft Limited. Typeface design: Vassil Nikolov. Release date: 1991 - 96, HermesSOFT Design notes and Technical data Helen belongs to the typefaces from the humanistic sanserif grotesk fonts. The font is for wide use – from the classical typesetting to the display typography. In the Bulgarian Code Page are included all vowels with accents that are really necessary for the typesetting in Bulgarian language, and are not included in the Cyrillic Code Page: Helen Is available in OpenType PostScript and WEB font formats.
  32. Corporate S by URW Type Foundry, $180.99
    The Corporate ASE typeface trilogy was designed by Prof. Kurt Weidemann, a well-known German designer and typographer, from 1985 until 1990. This superb trilogy consisting of the Corporate A (Antiqua), Corporate S (Sans Serif), and Corporate E (Egyptian) is a design program of classical quality, perfectly in tune with each other. Weidemann says: “My ASE trilogy, quite like triplets, is in perfect harmony and covers all needs of modern typography!” Initially exclusively designed for DaimlerChrysler as a corporate font, the ASE trilogy may be now licensed and used without restriction. URW++ digitized the ASE for DaimlerChrysler and Prof. Weidemann and is the exclusive licensing agent for this outstanding and extremely popular typeface program. Meanwhile, URW++ enhanced the Corporate ASE family in regular, bold, italic, and bold italic by Greek, Cyrillic, and all additional Latin characters to cover Eastern Europe including the Baltic Rim, Romania and Turkey. Corporate ASE in regular, bold, italic, and bold italic is now available in the WGL 4 character complement.
  33. Corporate S WGL by URW Type Foundry, $210.99
    The Corporate ASE typeface trilogy was designed by Prof. Kurt Weidemann, a well-known German designer and typographer, from 1985 until 1990. This superb trilogy consisting of the Corporate A (Antiqua), Corporate S (Sans Serif), and Corporate E (Egyptian) is a design program of classical quality, perfectly in tune with each other. Weidemann says: “My ASE trilogy, quite like triplets, is in perfect harmony and covers all needs of modern typography!” Initially exclusively designed for DaimlerChrysler as a corporate font, the ASE trilogy may be now licensed and used without restriction. URW++ digitized the ASE for DaimlerChrysler and Prof. Weidemann and is the exclusive licensing agent for this outstanding and extremely popular typeface program. Meanwhile, URW++ enhanced the Corporate ASE family in regular, bold, italic, and bold italic by Greek, Cyrillic, and all additional Latin characters to cover Eastern Europe including the Baltic Rim, Romania and Turkey. Corporate ASE in regular, bold, italic, and bold italic is now available in the WGL 4 character complement.
  34. Drefar by Craft Supply Co, $20.00
    Introducing Drefar – Slab Serif Font The Masculine Casual Blend Drefar – Slab Serif Font is a striking fusion of masculinity and casualness, making it a perfect choice for displays. Bold and Rugged Drefar’s bold and rugged appearance conveys strength and resilience, making it ideal for projects that require a robust presence. Informal Versatility This font’s informal nature lends itself to versatile applications, from posters to headlines and more, without sacrificing its bold character. Confident Typography Drefar is a font that exudes confidence. Its slab serifs and well-defined lines provide a sense of clarity and determination. In Conclusion In summary, Drefar – Slab Serif Font is the font that marries masculine and casual elements, offering bold, confident typography for your display needs. Its versatile and rugged nature ensures that your content carries a commanding presence, engaging a wide range of readers and viewers. Whether it’s posters, headlines, or other design projects, Drefar ensures your message is delivered with strength and determination.
  35. Corporate A WGL by URW Type Foundry, $210.99
    The Corporate ASE typeface trilogy was designed by Prof. Kurt Weidemann, a well-known German designer and typographer, from 1985 until 1990. This superb trilogy consisting of the Corporate A (Antiqua), Corporte S (Sans Serif), and Corporate E (Egyptian) is a design program of classical quality, perfectly in tune with each other. Weidemann says: "My ASE trilogy, quite like triplets, is in perfect harmony and covers all needs of modern typography!" Initially exclusively designed for DaimlerChrysler as a corporate font, the ASE trilogy may be now licensed and used without restriction. URW++ digitized the ASE for DaimlerChrysler and Prof. Weidemann and is the exclusive licencing agent for this outstanding and extremely popular typeface program. Meanwhile, URW++ enhanced the Corporate ASE family in regular, bold, italic, and bold italic by Greek, Cyrillic, and all additional Latin characters to cover Eastern Europe including the Baltic Rim, Romania and Turkey. Corporate ASE in regular, bold, italic, and bold italic is now available in the WGL 4 character complement.
  36. Garota Sans - Personal use only
  37. CemeteryWalk by Ingrimayne Type, $5.00
    I created CemeteryWalk in 2018 to illustrate a program for a local cemetery walk. CemeteryWalk places letters on pictures of gravestones. In 2022 I expanded the family by placing three different sets of letters on the gravestones. Each of the four different sets of letters on gravestones has two styles, one with black letters on white gravestones and the other with white letters on black markers (the bold style). The bold style can be placed beneath the plain style to add color or texture. All eight styles are caps only, with the lower-case letters having different shapes for the tombstones but the same letters as in the upper case. There is only one set of accented characters and it is where the upper-case letters are found. Each also has an alternate set of characters that are somewhat similar in appearance and it can be accessed using the OpenType feature of stylistic sets. A final typeface in the family is a picture font of items that may be found on old tombstones.
  38. Gin And Tonic by Mans Greback, $49.00
    Gin And Tonic is a classical serif typeface family. In a cocktail of soft arches and sharp corners, this traditional type has a multifaceted flavor, just like a well-balanced drink. Inspired by turn-of-the-century quality produce, Gin And Tonic is a genuine victorian typeface, that brings class and authenticity to any graphic project. The type of lettering that could be seen in an old-west saloon. This serif font is provided in eight styles: Thin, Regular, Bold and Thin Italic, Regular Italic, Bold Italic. As well as the Outlined style and its complementary Outline Italic. Write in CAPS for decorative conjunction words. Example: Gin AND Juice, Bird OF Prey (Download required.) The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from North Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.
  39. FS Lucas by Fontsmith, $80.00
    Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.
  40. FS Lucas Paneureopean by Fontsmith, $90.00
    Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.
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