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  1. Gubia by Graviton, $20.00
    Gubia font family has been designed for Graviton Font Foundry by Pablo Balcells. It is a geometric, sans serif typeface with a slightly condensed design. It has been conceived to be most suitable for all sized headlines, as well as short and middle length text blocks. The standard styles give texts a classic appearence while alternate styles give texts a playfull one. Gubia consists of 8 styles, 4 weights plus alternates, each containing small caps and glyph coverage for several languages.
  2. Franken Jr AOE Pro by Astigmatic, $24.95
    Franken Jr. Pro was inspired by the title screen from the 1966 Hanna Barbera cartoon titled, "Frankenstein Jr." The original titling had a unique presence to it, overflowing with charm and offbeat personality. The addition of a Small Caps set, Unlimited Fractionals, Superiors & Inferiors, and Ordinals gave the a bit more serious, but not too serious) titling stance to the Franken Jr. Pro typestyle. Franken Jr. Pro truly embodies the comic lettering of its time, and gives designs a lively retro spark.
  3. Geometric dimensioning and tolerancing (GD&T) is a system for defining and communicating engineering tolerances. It uses a symbolic language on engineering drawings and computer-generated three-dimensional solid models that explicitly describe nominal geometry and its allowable variation. This highly specialized symbol font is designed specifically to be used by engineers to describe CAD produced outside the CAD environment. Included is a chart featuring character names and keyboard placement. Complies with ASME Y14.5M-1994. Updated to include 2009 addition of ‘unilateral’ symbol.
  4. Rostra by Tail Spin Studio, $20.00
    It was during a visit to the Roman Forum that we were inspired by a seemingly unique style of lettering on a tablet among the ruins. The Latin message was chiseled in a condensed, free-style manner, almost as if it were intended as a personal note. While the stone showed only the capital letter forms of the period, we felt the creation of a lowercase would help extend the fonts usability and also add a whimsical feel to the design.
  5. Hisberg by Craft Supply Co, $20.00
    Cultural Richness Hisberg unfolds as a vintage serif font, deeply inspired by the wealth of past cultural richness. Each letter breathes historical elegance, enveloping designs in an aura of the past. Timeless Appeal Moreover, Hisberg crafts a bridge between eras. It brings the nostalgic charm of yesteryears into modern design, ensuring a timeless aesthetic that captivates and endures. Artistic Flourishes Additionally, this font features artistic flourishes. The subtle embellishments enhance its appeal, allowing for a presentation that is both sophisticated and compelling.
  6. Linotype Graphena by Linotype, $29.99
    Linotype Graphena is part of the Take Type Library, selected from the contestants of Linotype’s International Digital Type Design Contests of 1994 and 1997. It is a handwriting font designed by the Italian artist Giancarlo Barison. Consciously irregular and erratic, the letters dance across a page, large and small, tilted and erect. Linotype Graphena could be described as angular, restless, even mischievous. It should be set in point sizes no smaller than 12 and is best used for headlines and displays.
  7. Flow Handscript by Taner Ardali, $26.00
    Main idea of this font depends on creating a “well designed handwriting typeface”. With general brush script characteristics, this font is also designed in detail letter by letter to create the best geometric values. It is particularly designed to achieve better connections between letters as well as the best rhythm for words. It is not just a hand brush typeface, Flow handscript is a high quality designed typeface that can be used for graphic design like packaging, branding, poster design and invitations.
  8. Bloattey by Maenjari Std, $15.00
    Bloattey is a unique and playful font that will bring a bubbly and fun touch to any project. With bold, chunky strokes and a hand-drawn style, this font is perfect for wedding invitations, posters, headlines, and titles. Its unique character sets it apart from other fonts and will add a special touch to your design. Bloattey is sure to make your project stand out and be unforgettable. Features: Uppercase Lowercase Alternate Swashes (can be accessed by typing "--0" to "--9")
  9. Hippie Comics JNL by Jeff Levine, $29.00
    In the 1920 edition of “How to Paint Signs and Sho’ Cards” by E. C. Matthews is an example of what is termed “poster lettering” that is so free form and unusual it borders on the eccentric. Resembling lettering more commonly found in 1960s “underground comics” of the Hippie generation rather than of the Art Nouveau period, it oddly enough works well in both styles. This novelty typeface is now available as Hippie Comics JNL in both regular and oblique versions.
  10. Getone by Robert Corseanschi, $14.99
    Getone is an exotic font, based on the Sereno font made by the same designer. It has a modern touch which makes it to stand out, all the glyphs are designed "out of the box" to combine each other in harmonious way. Getone is coming in ten styles : thin, ultra light, light, regular, bold and italics. Is ideally suited for advertising and packaging, festive occasions, editorial and publishing, logo, branding and creative industries, poster and billboards as well as web and screen design.
  11. Interstellar by Loshaj Foundry, $10.00
    Interstellar is inspired by science fiction movies and writings. My initial idea for the font was to be used for signage and user interfaces that would appear on spaceships and bases. However, Interstellar is very flexible and can be used in many creative ways. For example, it is perfectly suited for graphic design applications ranging from editorial, corporate, web, interaction, and product design. The font contains 400+ glyphs which includes uppercase letters, numbers, symbols, accented characters, and multiple language support. Check it out.
  12. HWT Bulletin Script Two by Hamilton Wood Type Collection, $29.95
    Bulletin Script was a style offered by several American wood type manufacturers in the late 19th Century. It may actually be one of the most iconic styles of the late 1960 Psychedelic era when Victorian revival was in full swing. The style known as "Bulletin Script No. 2” varies from the more commonly seen Bulletin in that its bottom strokes have a concave swash to them rather than rounded bulbous bottom terminals. This new digitization features over 300 glyphs including Central European characters.
  13. Blizka by YXType, $22.00
    Blizka is a legible sans-serif with much characteristics! Inspired by calligraphic strokes, it features straight cuts in unexpected details. Great care is taken to make sure all letters flow harmoniously with each other for a superb reading experience for small texts. Blizka is subtle and functional in small sizes but perverse and full of personality when large! • Support over 200 languages with full coverage of western & central European Latin. • Beautiful Italics • SmallCaps • Proportional, tabular, oldstyle figures, fractions, you name it.
  14. Zanzabar by Sharkshock, $125.00
    Zanzabar is an exotic display font with a distinctive Middle Eastern flair. Its characters loosely mimic the Arabic script with lowercase letters being much smaller than uppercase. Special emphasis was given to the wispy, brush-like appearance of its characters for a suggestion of authenticity. This works best from far away or at small sizes. Although decorative by nature, the entire character set is relatively easy to read. Use Zanzabar for a restaurant logo, children’s book, or a movie poster.
  15. Toony Line by Mans Greback, $59.00
    Toony Line is a comic font that feels like a delightful throwback to the golden age of cartoons. Funny and loony, the font channels playful tunes while its sharp, sans-serif characters dance on the page with a joy reminiscent of our favorite animated classics. There's a hint of Mickey's magic, a dash of Disney dreaminess, and the unapologetic boldness of comic strips and street art. But what sets Toony Line apart is its intricate overlapping effect, made possible by sophisticated OpenType.
  16. Billie James by Ardian Nuvianto, $23.00
    Billie James is a sophisticated and elegant script font that exudes timeless beauty and grace. With its fluid and graceful letterforms, this font brings a touch of refinement and luxury to any design project. Inspired by classic calligraphy, Billie James is perfect for wedding invitations, high-end branding, and any project that requires a touch of sophistication and charm. Its cursive strokes and gentle curves create a sense of movement and rhythm, adding a sense of elegance to your designs.
  17. Monatha by Attype Studio, $13.00
    Monatha is a classy script typeface that suitable for cute & feminine looks on your works. Monatha is perfect for girly product, branding, logo, invitation, stationery, product packaging, merchandise, monogram, blog design, game titles, cute style design, Book/Cover Title and more. Features : - Ligatures - Ending Swashes - Multilingual Support - Made it into separated file to make it easier to use by beginner & separated file user can use the font with software which doesn't accept open type features. --- Hope you enjoy with our font! Attype Studio
  18. Nebulosa by Graviton, $20.00
    Nebulosa font family has been designed for Graviton Font Foundry by Pablo Balcells in 2020. It is a futuristic, slightly extended sans serif typeface with semi rounded endings that provide a softened aesthetic without losing its solidity. Nebulosa has been conceived to be most suitable for logos, headlines and display design pieces as well as short length text blocks. Nebulosa consists of 10 styles, 8 of which containing small caps and glyph coverage for several language and 2 of which are free.
  19. Fiction Crusader by PizzaDude.dk, $17.00
    The name “Fiction Crusader” was generated by a random word generator. It may sound odd, but I like the feel of it. Use your imagination: what exactly is a fiction crusader? Each letter has 6 slightly different versions, and they automatically cycle as you type. A great way to make your text look more lively and vibrant! I guess that this is an all-purpose font, because I can’t think of a project that couldn’t use a font like this!
  20. Tahiti Sans by Sharkshock, $100.00
    Tahiti Sans is a playful, all caps display sans available in 2 versions. At first glance it appears to be the offspring of a rather uniform font and a wacky one. The variations of letterforms as well as random angles are minimal. They’re tall by nature so squeezing text into tight spaces should be easy. Characters are slightly jumbled in a childlike manner and misaligned with varying degrees of spacing. Use it for youth sports, social media, toy packaging or advertising.
  21. Transit Display by KC Fonts, $24.00
    Transit Display is simply two fonts: Regular & Italic. It is an all uppercase based font that takes the grungy look that you love one step further by offering you that do it yourself eroded stamp look with a modern flair. Transit Display will work with any of your stylized design needs! Transit Display also has a larger character set for multilingual support. For a customized look to your works, switch between uppercase and lowercase for a change of grunge to the letters.
  22. Andora by Letterara, $12.00
    Introducing Andora, a beautiful, full-featured modern calligraphic font with tons of alternate characters and OpenType features. Andora hand-lettered is particularly well-suited for invitations, branding and editorial design. Perhaps the most fun thing about Andora is that it includes multiple versions of all ascending and descending letters, making it lots of fun to play with layouts and compositions. The OpenType features can be very easily accessed by using OpenType-savvy programs such as Adobe Illustrator and Adobe InDesign.
  23. PF Wonderland Pro by Parachute, $79.00
    Alice in Wonderland. Innocent, emotional, almost childish, looks like it just came out of a fairy tale. The long stems, quirky serifs and loose characters, as well its youthful energy, establish an emotional attachment to this typeface. So perfect for children's books. Designer Dimitris Foussekis completed this font with a matching series of 62 pictograms the so-called ‘Wonderbats’. Now, the brand new ‘Pro’ version has been expanded to include all European languages by supporting simultaneously Latin, Greek and Cyrillic scripts.
  24. Quenta by Zetafonts, $39.00
    Canovaro was inspired by the hand-lettered masthead of Queenslander, a weekly magazine published during the first half of XIX century. The condensed serif letterforms of the magazine title, with the warm, human touch gave the shapes of Quenta a lively personality and a literary charme. To let you experiment with his vintage decorative layers, it comes in 4 styles including discretionary ligatures to allow you to use script elements to enrich its expressive range for editorial and logo design.
  25. Hasan Hiba by Hiba Studio, $59.00
    Hasan Hiba is an Arabic display typeface. It is useful for titles and graphic projects The font is based on the simple lines of Fatemic Kufi calligraphy. Hasan Hiba won the 5th place in Linotype’s first Arabic Type Design Competition. It supported Arabic, Persian and Urdu. In November, 2008, Hasan Hiba was upgraded by working with Mirjam Somers an award-winning Arabic type designer to the DecoType font format for use in WinSoft Tasmeem which is now bundled with InDesign CS4.
  26. Quench by Linotype, $29.99
    Quench is a fun and unique typeface from designer Hannes von Döhren. It is unmistakably characterized by its strong contrast of inside and outside forms. The counters are nearly straight and have many right angles. Conversely, the outside curves are smooth and rounded making them soft and almost bubbly. The italics have juicy curves reminiscent of brush lettering. Used together or individually, the four weights and styles can be used for a wide variety of projects including magazines, advertising, logos, and branding.
  27. Linotype Cethubala by Linotype, $29.99
    Linotype Cethubala is part of the Take Type Library, chosen from contestants of Linotype’s International Digital Type Design Contests of 1994 and 1997. Designed by the Portuguese artist Patricia Carvalho, it is a playful and unusual font. Its roots lie in the characters of runes and old alphabets and the font is, in the words of the designer, ’an attempt to interpret and carry the knowledge of the magic world.’ Linotype Cethubala is intended exclusively for headlines in large point sizes.
  28. Wieldy by Type Fleet, $12.00
    Wieldy crafted character Wieldy is a prime quality typeface rooted in the tradition of good craftsmanship, full of character and reach in details. Extended serifs, connected with dots, are just some design features this artisanal font can offer. Wieldy is based on the ahistoric forms developed by Central European Arts and Crafts movement. It is suitable for visual identities, packaging or book headings. The typeface’s x-height is around 72% of its capitals. The font is endowed with details, ligatures and special characters.
  29. Gin by Bykineks, $12.00
    Gin is a futuristic decorative font that combines calligraphy, graffiti and typography. This font is inspired by the street art called calligraffiti where it is abstract and elegant. This font is suitable for those who are anti mainstream and out of the zone, this is a new face in the world of fonts, for those who are against this font it will be considered broken but for those who are from the future, this font is an answer to futuristic design needs
  30. Summit by Jonahfonts, $35.00
    Summit rehashes both Circuitry Fonts, combining them into one font. To further modernize Summit, I have included all the characters required for full character set. Regular with Small Caps. Summit includes all punctuations, numerals, diacritics and special characters. The oringinal Circuitry Font was inspired by the printing on electronic circuit boards, it was interesting that most all printed font-strokes were either 90 or 45 degrees. I have kept most if not all of these angles while simultaneously giving it a contemporary feel.
  31. Chutpen by Graphicfresh, $9.00
    Introducing our Handwriting Font Editorial: a classic yet modern and elegant typeface inspired by the charm of hand drawn letters. This versatile font is perfect for adding a touch of sophistication to your magazine layouts. With its meticulously crafted curves and stylish strokes, our Handwriting Font Editorial will elevate your designs and captivate your readers, making it an essential tool for any editorial project. Embrace the artistry of handwritten fonts and bring a timeless appeal to your publications with our Font.
  32. Capri Pro by Floodfonts, $49.00
    Capri is an expressive constructed sans serif typeface in the tradition of Kabel and Avant Garde. The proportions of the letters and the overall impression are modern and contemporary but also retain the crude charme of the constructivist concept. The design is based on basic forms as square, circle and triangle and was developed by drawing not writing. The dominant diagonal forms and the vertically cut endings of the curved strokes give the font its sharp-edged look and its puristic elegance.
  33. Scarfish by Epiclinez, $19.00
    Scarfish is an urban-style handwritten brush font, with a unique brush texture. It is the best choice for creating eye-catching logos, branding, and quotes. The name scarfish was inspired by the legendary movie, scarface. The font Scarfish contains 198 glyphs. Supporting more than 66 languages, from English to Zulu. It is also PUA encoded, multilingual, and has open-type features such as ligatures. Scarfish is casual, carefree, and authentic. Handcrafted with passion and love for your awesome projects.
  34. Moyenage by Storm Type Foundry, $55.00
    Blackletter typefaces follow certain fixed rules, both in respect to their forms and to the orthography. Possibly, they were a reaction to the half-developed Carolingian minuscule which was soon to end in the Latin script. Narrow, ordered script was to replace the round, hesitant and shattered shapes of letters in order to simplify writing, to unify the meaning of individual letters, and to save some parchment, too. Opposed to the practice common in monasterial scriptoriums where Uncial, Irish and Carolingian inspiration flew freely and as a result, the styles of writing differed in each monastery, the blackletter type was to define one, common standard. It was to express spiritual verticality, in perfect tune with the architecture of the Gothic era. Typography became an integral part of the overall style of the period. The pointed arch and the blackletter type were the vanguard of the spectacular transformation from the Middle Ages towards the modern era, they were a celebration of a time when works of art were not signed by their makers yet. Some unfortunate souls keep linking blackletter solely with Germany and the Third Reich, while the truth is that its direct predecessor, the Gothic minuscule, evolved mostly in France. Even Hitler himself indicated blackletter type obsolete in the age of steel, iron and concrete – thus making a significant contribution to the spreading of the Latin script in Germany. Once we leave our prejudice aside, we find that the shapes of blackletter type have exceptional potential, unheard of in sans-serif letterforms. The lower case letters fit into an imaginary rectangle which is easily extended both upwards and sideways. In its scope and in the name itself, the Moyenage type family project is to celebrate the diversity of the Middle Ages. I begun realizing the urge to design my own blackletter when visiting the beer gardens of Munich and while walking through the villages of rural Austria. The letters from the notice boards of inns are scented with spring air, with the flowers of cudweed, with white sausage and weissbier. The crooked calligraphic hooks and beaks seem to imitate the hearty yodeling of local drinkers and the rustle of the giant skirts of girls who distribute the giant wreaths of beer jugs. Moyenage is, however, a modern replica of blackletter, so it contains some otherwise unacceptable Latin script elements in upper case. I chose these keeping the modern reader in mind, striving for better legibility. The font is drawn as if written with a flat pen or brush, and with the ambition to, perhaps, serve as a calligraphic model. In medium width, the face is surprisingly well legible; it is perfect for menus as well as posters and CD covers for some of the heavier kinds of music. It has five types of numerals and also a set of Cyrillic script, symbolising the lovelorn union of Germans and Russians in the 20th century. Thus, it is well suited for the setting of bilingual texts of the German classic literature, which, according to the ancient rules, must not be set in Latin script.
  35. FS Conrad by Fontsmith, $50.00
    Art into type In 2008, Fontsmith were approached by their friend, Jon Scott, to investigate whether a typeface could assume the aesthetic of one artist’s body of work. Jon’s not-for-profit charity, Measure, was organising an event for the artist, Conrad Shawcross, whose giant mechanical installation, entitled Chord, was going on public display in the long-disused Kingsway tram tunnel in Holborn. Chord explores the way we perceive time, as either a line or a cycle. Two enormous machines with dozens of rotating arms and moving in opposite directions, weave rope with almost infinite slowness. An unusual brief Phil Garnham visited Conrad in his Hackney studio to get a feel for his work and ideas. “Conrad is a very clever and philosophical guy. He struggled to see how typeface design had any relevance to him and his art. This was going to be a challenge.” The artist presented the type designer with a pile of rope and a huge diagram of sketches and mathematical workings. “This was, in essence, my brief.” Phil developed three concepts, the simplest of which ticked all the boxes. “The idea of the strokes in the letterforms appearing and ending at peaks or points of origin fitted perfectly with Conrad’s idea of time occurring and ending at two ends of the sculpture.” Two versions Phil planned modules for two versions of the typeface: one with five lines in the letterforms and one with seven. He then drew the modules on-screen and twisted and turned them to build the machine that is FS Conrad. “This is not a simple headline typeface,” says Phil. “It’s not a rigid structure. It has varying character widths, and it’s informed by real typographic insight and proportions so that it actually works as piece of functioning, harmonious type.”
  36. FS Olivia Paneuropean by Fontsmith, $90.00
    Antwerp On a visit to Belgium and the Netherlands while still an MA student at Reading University, Eleni Beveratou made some important discoveries. First, there was the letter ‘g’ from the Didot family seen at Plantin Moretus Museum in Antwerp, which seemed “almost like a mistake”. Then there were strange details such as the serifs on the “l”, “h”, “k”, “b” 
and “d” in Egmont Cursive and other typefaces by Sjoerk Hendrik de Roos, found in volumes of poetry she picked up from a chaotic bookshop in Amsterdam. These were characters that stood out from the text but seemed to blend harmoniously with the rest 
of the letters. “And there it was, the spark. 
I decided to design a typeface that would capture the details of the process of writing.” A guiding hand Eleni shared her initial thoughts with Phil Garnham and Jason Smith. They liked what they saw in her tentative first sketches, and gave her the chance to develop her ideas further. Phil, in particular, provided valuable input as FS Olivia took shape. Eleni’s main influence – the handwritten – would give the font its character. “When creating a typeface,” says Eleni, “it’s fair to say that it reflects some of the designer’s personality. And that’s certainly the case with 
FS Olivia. “Although technology is part of my everyday life. I am a great admirer of traditional graphic design where you can touch and feel paper and ink.” Irregular “What I particularly like,” says Eleni, “is that a printed item can develop its own personality sometimes as a result of imperfections in the print. “FS Olivia has some of 
these characteristics as it’s inspired by handwriting, 
and yet it also includes some 
very modern features.” Feminine and fascinating, FS Olivia captures the expressive twists and turns of (the poet’s?) pen on paper, with low junctions, 
deep top serifs and semi-rounded edges. Round outstrokes contrast with 
the rough corners of the instroke, while strong diagonals and inclined serifs create a richly textured pattern. Polytonic It’s only fitting that there should be a version of this poetic font for one of the birthplaces of poetry and song. Eleni, who hails from Athens, developed an extensive range of glyphs that could be used for the Greek language, in both modern and ancient texts. For the latter, there is a version of Olivia for displaying polytonic Greek (a system that utilises a range of accents and “breathings”), which brings the 21st century technology of OpenType to the presentation of poetic texts from Ancient Greece. Just think what Homer could have done with that.
  37. FS Olivia by Fontsmith, $70.00
    Antwerp On a visit to Belgium and the Netherlands while still an MA student at Reading University, Eleni Beveratou made some important discoveries. First, there was the letter ‘g’ from the Didot family seen at Plantin Moretus Museum in Antwerp, which seemed “almost like a mistake”. Then there were strange details such as the serifs on the “l”, “h”, “k”, “b” 
and “d” in Egmont Cursive and other typefaces by Sjoerk Hendrik de Roos, found in volumes of poetry she picked up from a chaotic bookshop in Amsterdam. These were characters that stood out from the text but seemed to blend harmoniously with the rest 
of the letters. “And there it was, the spark. 
I decided to design a typeface that would capture the details of the process of writing.” A guiding hand Eleni shared her initial thoughts with Phil Garnham and Jason Smith. They liked what they saw in her tentative first sketches, and gave her the chance to develop her ideas further. Phil, in particular, provided valuable input as FS Olivia took shape. Eleni’s main influence – the handwritten – would give the font its character. “When creating a typeface,” says Eleni, “it’s fair to say that it reflects some of the designer’s personality. And that’s certainly the case with 
FS Olivia. “Although technology is part of my everyday life. I am a great admirer of traditional graphic design where you can touch and feel paper and ink.” Irregular “What I particularly like,” says Eleni, “is that a printed item can develop its own personality sometimes as a result of imperfections in the print. “FS Olivia has some of 
these characteristics as it’s inspired by handwriting, 
and yet it also includes some 
very modern features.” Feminine and fascinating, FS Olivia captures the expressive twists and turns of (the poet’s?) pen on paper, with low junctions, 
deep top serifs and semi-rounded edges. Round outstrokes contrast with 
the rough corners of the instroke, while strong diagonals and inclined serifs create a richly textured pattern. Polytonic It’s only fitting that there should be a version of this poetic font for one of the birthplaces of poetry and song. Eleni, who hails from Athens, developed an extensive range of glyphs that could be used for the Greek language, in both modern and ancient texts. For the latter, there is a version of Olivia for displaying polytonic Greek (a system that utilises a range of accents and “breathings”), which brings the 21st century technology of OpenType to the presentation of poetic texts from Ancient Greece. Just think what Homer could have done with that.
  38. Ruff N Ready by Typadelic, $14.95
    Ruff N Ready is a little bit rough around the edges and is ready for use on any project! This font has an innocent charm about it but is a bit of a non-conformist. Is it a serif font? Sans serif? A script font? It’s all of those and more! It’s legible enough to be used for body copy but holds its own in a headline or title. You’ll find a few unusual ligatures in the font and some fun alternates. I hope you enjoy using Ruff N Ready as much as I enjoyed designing it!
  39. Quickjob by Nurf Designs, $15.00
    Quickjob is a strong display font. It comes in 6 styles and it’s the perfect font to make your designs standout. It will elevate a wide range of design projects to the highest level, be it branding, headings, wedding designs, invitations, signatures, logos, labels, and much more!
  40. Miedinger by Canada Type, $24.95
    Helvetica’s 50-year anniversary celebrations in 2007 were overwhelming and contagious. We saw the movie. Twice. We bought the shirts and the buttons. We dug out the homage books and re-read the hate articles. We mourned the fading non-color of an old black shirt proudly exclaiming that “HELVETICA IS NOT AN ADOBE FONT”. We took part in long conversations discussing the merits of the Swiss classic, that most sacred of typographic dreamboats, outlasting its builder and tenants to go on alone and saturate the world with the fundamental truth of its perfect logarithm. We swooned again over its subtleties (“Ah, that mermaid of an R!”). We rehashed decades-old debates about “Hakzidenz,” “improvement in mind” and “less is more.” We dutifully cursed every single one of Helvetica’s knockoffs. We breathed deeply and closed our eyes on perfect Shakti Gawain-style visualizations of David Carson hack'n'slashing Arial — using a Swiss Army knife, no less — with all the infernal post-brutality of his creative disturbance and disturbed creativity. We then sailed without hesitation into the absurdities of analyzing Helvetica’s role in globalization and upcoming world blandness (China beware! Helvetica will invade you as silently and transparently as a sheet of rice paper!). And at the end of a perfect celebratory day, we positively affirmed à la Shakti, and solemnly whispered the energy of our affirmation unto the universal mind: “We appreciate Helvetica for getting us this far. We are now ready for release and await the arrival of the next head snatcher.” The great hype of Swisspalooza '07 prompted a look at Max Miedinger, the designer of Neue Haas Grotesk (later renamed to Helvetica). Surprisingly, what little biographical information available about Miedinger indicates that he was a typography consultant and type sales rep for the Haas foundry until 1956, after which time he was a freelance graphic designer — rather than the full-time type designer most Helvetica enthusiasts presume him to have been. It was under that freelance capacity that he was commissioned to design the regular and bold weights of Neue Haas Grotesk typeface. His role in designing Helvetica was never really trumpeted until long after the typeface attained global popularity. And, again surprisingly, Miedinger designed two more typefaces that seem to have been lost to the dust of film type history. One is called Pro Arte (1954), a very condensed Playbill-like slab serif that is similar to many of its genre. The other, made in 1964, is much more interesting. Its original name was Horizontal. Here it is, lest it becomes a Haas-been, presented to you in digital form by Canada Type under the name of its original designer, Miedinger, the Helvetica King. The original film face was a simple set of bold, panoramically wide caps and figures that give off a first impression of being an ultra wide Gothic incarnation of Microgramma. Upon a second look, they are clearly more than that. This face is a quirky, very non-Akzidental take on the vernacular, mostly an exercise in geometric modularity, but also includes some unconventional solutions to typical problems (like thinning the midline strokes across the board to minimize clogging in three-storey forms). This digital version introduces four new weights, ranging from Thin to Medium, alongside the bold original. The Miedinger package comes in all popular font formats, and supports Western, Central and Eastern European languages, as well as Esperanto, Maltese, Turkish and Celtic/Welsh. A few counter-less alternates are included in the fonts.
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