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  1. Linotype Clascon by Linotype, $29.99
    Linotype Clascon is part of the Take Type Library, which features winners of Linotype’s International Digital Type Design Contest. Designed by the British artist Rachel Godfrey, the constructed forms of the capitals are reminiscent of sketches of many famous 16th century artists, Albrecht Dürer and Nicolas Jaugeon among them. This style emphasizes the mathematic construction of the letters, based on the circle, rectangle and triangle, but Clascon’s historical roots lie in Transitional and Modern Face styles. This font is particularly suited to very short texts, headlines and initials.
  2. Deco Eccentrique JNL by Jeff Levine, $29.00
    The inspiration for Deco Eccentrique JNL was initially hand drawn contoured lettering from a mid-1920s piece of sheet music; the style of the letters showing influences of the upcoming Art Deco movement. This was made into a digital font entitled Poster Contoured JNL. Once all of the excess parts of the previous design were stripped away to only the inner letters, the pre-Art Deco influences remained along with characters of varying stroke widths and shapes. This non-conformist type face is available in both regular and oblique versions.
  3. Architype Bayer Type by The Foundry, $99.00
    Architype Universal is a collection of avant-garde typefaces deriving mainly from the work of artists/designers of the inter-war years, whose ideals underpin the design philosophies of the modernist movement in Europe. Their ‘universal’, ‘single alphabet’ theory limits the character sets. Architype Bayer-type is based upon Herbert Bayer’s 1931 universal, modern serifed alphabet. Although the ‘modern’ style appears to be a radical departure from his first sans single alphabet of 1925, the structure of this later serifed style is still grid based and geometrically constructed.
  4. Clarion by Monotype, $29.99
    Designed for the newspaper technology of the 1980s, Clarion uses many of the findings made in the preparation of Monotype Nimrod, from which it is derived. The Clarion font family differs from Nimrod in its detailing, which is more akin to that of the Ionics, a style which influenced most designers of contemporary newspaper faces. The large x-height and sturdy construction of the characters make Clarion well suited for use on laser printers as well as being an excellent choice for setting newspapers, journals, newsletters and circulars.
  5. Piccadilly by ITC, $29.99
    Christopher Matthews originally drew Piccadilly for Letraset in 1973. Piccadilly is a decorative, all caps display typeface with a high degree of stroke contrast. All of Piccadilly's letterforms are made up of a single, curvy line. The thick" elements of each letter are five lives, while thin elements are made from one or two. In order for all of this detail to be clear, Piccadilly should be used in large point sizes, i.e., from 36-point on upward. Piccadilly's style is reminiscent of both the Art Deco and Disco eras."
  6. Erehwon Roman NF by Nick's Fonts, $10.00
    This charming font, with its hints of the exotic, originally carried the rather prosaic name of Show Card Roman. It appeared in the book "Art Alphabets and Lettering: an encyclopedia of lettering including the most important standard alphabets and such classics as are in most demand for the use of engravers, designers, and all lovers of art" by the evidently rather verbose J. M. Bergling (1866-1933). As a nod to its exotic overtones, the font is named after the 1872 utopian novel of the same name by Samuel Butler.
  7. Kingston Script by IbraCreative, $27.00
    Kingston Script is a sophisticated and stylish signature typeface that exudes elegance and refinement. Each letter in Kingston Script flows seamlessly, mirroring the grace and precision of a personalized signature, making it perfect for luxury branding, high-end invitations, and exclusive product packaging. The delicate curves and fine details of this typeface create an air of sophistication, while its versatility allows it to effortlessly adapt to a variety of upscale projects. Kingston Script adds an element of class and distinction to any design, making it the epitome of a stylish signature font.
  8. Architectuur NF by Nick's Fonts, $10.00
    Letterpress type, crafted by H. Th. Wijdeveld, founding editor and chief designer of the legendary Dutch art and architecture magazine Wendingen, provided the inspiration for this typeface. The original design graced a 1925 issue examining the work of Frank Lloyd Wright, and Wijdeveld created his typeface by assembling bits of standard brass rules. This version features several of the meanders typical of Wijdeveld’s graphic design in the dagger, double dagger, ASCII tilde and ASCII circumflex positions. Both versions of the font include 1252 Latin, 1250 CE (with localization for Romanian and Moldovan).
  9. Broadcast JNL by Jeff Levine, $29.00
    The vast resource of hand lettered vintage sheet music titles offers many interesting and unique variations on even the simplest styles of lettering. A simple thick-and-thin serif design circa the 1920s-1930s evokes a reminiscence of the Art Nouveau period combined with a touch of what was to come during the Art Deco era. Most charming is the fact this lettering is free of the formal rules and constraints of metal type, where designers are generally forced into conformity with uniform stroke widths, serif placements and character shapes.
  10. Forest Shaded by ITC, $29.00
    Forest Shaded is the work of Martin Wait. It is reminiscent of the countless eccentric advertisement typefaces at the turn of 20th century. The industrial revolution in England saw the beginning of business advertisement and demanded ever more new and showy typefaces. Forest Shaded is an ornamental outline font and its thick figures have lively, even eccentric, forms, whose shading makes them look three dimensional. Forest Shaded is reminiscent of display window and metal sign typefaces of the late 19th and early 20th centures and is perfect for headlines in large point sizes.
  11. ITC Binary by ITC, $29.99
    ITC Binary was designed by Mauricio Reyes in 1997 as a semiserif font with a pronounced stroke contrast. A distinguishing characteristic of this font is that many of the lower case letters seem to be missing a small piece of their forms, either at the base line or x-height. Setting the letters together makes an impression of waviness which draws the attention of the reader. Binary is a reserved, elegant font which should be used in point sizes of 10 or larger and only in headlines and short to middle length texts.
  12. Beatle by Lián Types, $30.00
    What if Platt R. Spencer and Charles P. Zaner were born in mid-20th Century? What if they were fans of The Beatles or The Mamas & Papas? Beatle is what those masters would have made. Letters shouting for peace, like a true hippie does, with a lot of elegance. With Beatle I wanted to mix the delicacy of engrossers script with the exuberance of flower power. The result is a font designed with freedom, full of provocative alternates and fat tails. Enjoy it and of course, let it be.
  13. Foundry Fabriek by The Foundry, $99.00
    Foundry Fabriek was inspired by the concepts behind industrial fabrication, where and how parts of materials or structures are united. The systematic grid, formed by stencil shapes, is indicative of the work of Wim Crouwel, consultant on the development of this typeface. The compact character widths of Foundry Fabriek are consistent over the five weight progression, giving flexibility for a variety of applications. The characteristic letterforms have an extra dynamic in large scale, perhaps in cast concrete or laser cut metal, to form integrated components in architectural or signage projects.
  14. Precolombina by Juan I. Siwak, $20.00
    "Precolombina" consists on a series of graphic symbols native to South America, decorative trims, and a minimal set of typographic characters. The signs were taken from ceramic pottery, clothing, and petroglyphs from the southern cone of South America. We try to select a varied range of signs representing shamans, jaguars, rheas, monkeys, birds, and mythological beings. The decorative trims are taken from the same places and occupy the set of numbers. Finally, it contains the minimum characters of a font to achieve a brand or a title. They take place in the OpenType resources.
  15. Chivertta by Eurotypo, $38.00
    Chivertta combines elements of casual and modern aesthetics. The font is inspired by a logo discovered on the streets of Buenos Aires. One of Chivertta’s distinctive features lies in its careful design and its wide repertoire of ligatures and stylistic alternatives. This extensive collection offers a wealth of options, allowing designers to enhance their creative output, imbuing their designs with a greater sense of authenticity and realism. In essence, Chivertta transcends convention, offering a powerful tool for designers and resulting in designs that come out with authenticity and contemporary style.
  16. Hesperides by Scriptorium, $18.00
    Hesperides is based on samples of Colonial period calligraphy. Rather than being directly derived from any one sample, some common characteristics have been emphasized to give it a more coherent and distinctive look, with the accentuated single-looped strokes on many of the characters suggesting a fully flourished style, but showing a bit of restraint. The ultimate effect is really striking, in the tradition of our Queensland and Allegheny fonts, but even more distinctive. The full version includes alternate versions of many of the key characters designed to reduce loop interference and add variety.
  17. Cadora Woods by Hanoded, $15.00
    Last year I walked half of Offa’s Dyke path, a long distance trail on the Welsh/English border. Walking the trail, I came across a beautiful stretch of forest with a lovely name: Cadora Woods. Cadora Woods font was made with a Japanese brush pen. It sort of looks medieval and a friend of mine suggested it would be the font of choice for maps of ‘The Shire’. I guess that is true, but I am convinced you can come up with some innovative uses for this font!
  18. Vegetability by Hanoded, $15.00
    Vegetability: “The quality or state of being vegetable”. Yes, I know: it’s kinda weird, but I quite like the name of this font! I am trying to become a vegetarian (I am a ‘flexitarian’ right now) and I was trying to find a good veggie recipe for dinner, when this name crossed my mind. Vegetability is a handwritten font with a dash of roughness, a splash of attitude and a pinch of class. Comes with a whole bunch of diacritics and double letter ligatures for the lower case letters.
  19. Charlonka by PleasureFonts, $22.00
    I‘d like to introduce “Charlonka“ to you. When my daughter finished high school, she wanted to get rid of her entire school stuff. So I saved a few sheets of her beautiful handwriting and promised her to create a typeface out of it. That‘s how the idea of Charlonka was born, a typeface family out of Charlotte‘s handwriting (by the way: that‘s her name). Some characters of Charlonka have extended crossbars, like in upper case A or H, and reduced descenders, like in lower case g or y.
  20. Gold Spur by FontMesa, $20.67
    Gold Spur is a spurred version of the FontMesa Gold Rush set of fonts. Each version includes many extended characters for Western, Central and Eastern European countries. The Gold Spur Trail OpenType version has alternate double letter pairs included in the font and will automatically be substituted when used in Adobe CS products or other software that takes advantage of OpenType features. The $20.67 price of each font reflects the price of an ounce of gold in 1865 which was the year that the original Gold Rush font was created.
  21. SK Clumster Sans by Shriftovik, $32.00
    SK Clumster Sans is an extravagant multilingual geometric grotesque, developed under the impression of the unique and exciting aesthetics of font design. Its structure is enlivened by an innovative combination of geometric and organic shapes that transform the familiar letter pattern. SK Clumster Sans creates a unique visual impression through a combination of shapes, a large symbolic and weights set, in addition to lively and dynamic angles and lines. The font is suitable for creating original design works that reflect the creative potential of the author and his bold experiments in the field of design.
  22. Cheltenham ExtraCondensed Pro Bold is one of the fonts of the SoftMaker font library.
  23. Geometric Harmony by 2D Typo, $24.00
    Charming beauty of the laws of geometry. Easy and elegant decor for your design.
  24. Arts And Crafts Sans BA by Bannigan Artworks, $19.95
    This is the sans serif version of my Arts and Crafts family of typefaces.
  25. Montada by BRtype, $18.00
    The design of Montada was inspired by the manual printing of mixed wood types.
  26. Century Old Style Pro by SoftMaker, $14.99
    Century Old Style Pro is one of the fonts of the SoftMaker font library.
  27. Brioso by Adobe, $35.00
    Brioso Pro is a new typeface family designed in the calligraphic tradition of the Latin alphabet. Brioso displays the look of a finely-penned roman and italic script, retaining the immediacy of hand lettering while having the scope and functionality of a contemporary composition family. Brioso blends the humanity of written forms with the clarity of digital design, allowing designers to set pages of refined elegance. Designed by Robert Slimbach, this energetic type family is modeled on his formal roman and italic script. In the modern calligrapher?s repertoire of lettering styles, roman script is the hand that most closely mirrors the oldstyle types that we commonly use today; it is also among the most challenging styles to master. Named after the Italian word for ?lively,? Brioso moves rhythmically across the page with an energy that is tempered by an ordered structure and lucidity of form.
  28. Safe Font by Galapagos, $39.00
    Some typefaces are more deserving of the reference "original typeface design" than are others. Such a typeface is Steve's Safefont GD. It is indeed safe to say that this design has caused some controversy. However, the management of Galapagos Design Group believes that the message of the typeface, even before its characters are used to form words in print, is important enough-and the design itself compelling enough-to warrant the risk of any unintended offense it might cause. Safefont GD is made up of condoms, in various shapes and sizes. The design originated as a lampoon of contemporary-punk- and -garagefont- designs of the nineties. It soon evolved into the quintessence of socially conscious design. Steve suggests this typeface could be "useful as a public service font aimed at important health and social issues." In addition, Safefont GD lends itself to a wide range of fun uses.
  29. Belda Didone by insigne, $25.00
    Belda Didone: the elegant strokes of Belda, now with higher contrast. A sleek Didone fusing graceful motion with an elegant typeface, this family offers new versatility. Belda Didone is a refined gem of a font that provides an unmatched level of luxury. Belda Didone is the child of Belda, offering new opportunities for a brave new world. The high contrast strokes reference the delicate shapes, curves, and sharp serifs of the original. The design of Belda Didone represents a unique balance of harmony and elegance. The architecture is robust and elegant. Belda’s forms have an intense luster and sparkle that captivates the reader’s eye. Belda Didone has plenty of OpenType alternates, including small capitals, titling, and a wealth of weights and widths. This font has the potential to serve as both text and titling. It’s an excellent choice for book jackets, advertising, packaging, and other luxury applications.
  30. Exelancer Extra by Popskraft, $9.00
    Introducing the cutting-edge Excelancer Extra font, a modern masterpiece born from the rich heritage of classic sci-fi typography. Our inspiration? The boundless allure of outer space. And bestseller — the Excelancer font! https://www.myfonts.com/collections/exelancer-font-popskraft Excelancer Extra font is a harmonious blend of sleek, contemporary design, drawing from the timeless elegance of its predecessor. What sets Excelancer Extra apart is its captivating fusion of bold, ornate uppercase characters with meticulously crafted lowercase letters that maintain exceptional readability, even in extensive text. With Excelancer, you possess an all-encompassing font toolkit, designed to tackle every facet of forward-looking design. But that's not all. This font isn't just for intergalactic tales; it's also a striking choice for anything related to technology, innovation, progress, and even the world of sports. In essence, Excelancer embodies the pure essence of the future—an infusion of dynamism that knows no bounds!
  31. Cavolini by Monotype, $50.99
    The Cavolini™ typeface family, by Carl Crossgrove, is unique to handwriting fonts. It is a family of several designs, and it was developed for imaging on small screens. While drawn for a specific use, the family is also equally at home in many interactive and print applications. Cavolini has all the casual charm and immediacy of handwriting, while maintaining high levels of typographic clarity. Cavolini’s large x-height, open character spacing, clearly defined apertures, and easily differentiated forms enable high levels of legibility and readability at small sizes, while the family’s multiple designs of roman, bold and italic in regular and condensed proportions enable breadth of choice for creating emphasis, hierarchy, and typographic diversity a wide variety of environments. A large character set enables the setting of most Western European and many Eastern European languages, including Cyrillic and Greek – and adds to the family’s broad range of uses.
  32. Pauline Didone Variable by insigne, $99.99
    Introducing Pauline Didone Variable, a flawless blend of Art Deco elegance and contemporary script. Inheriting a splash of femininity from its lineage, Pauline, it’s the perfect choice for eye-catching logos, standout headings, and memorable snippets of copy. Dive into a 10-font family arsenal, complete with 5 distinct weights, italics, and a treasure trove of OpenType alternates. Reflecting the allure of retro scripts, its geometric silhouette, paired with bold brush contrasts, commands attention. Pauline Didone’s contemporary high-contrast design ensures your artwork isn’t just in Kansas anymore but in the vibrant world of modern design. Enhance your projects with over 150 alternate characters, including a set of whimsical ball terminals reminiscent of Toto's playful spirit. Access these Oz-inspired elements with advanced software like the Adobe Suite or Quark. Step into a realm of enchantment with Pauline Didone and let your designs shine like the Emerald City.
  33. Rue Display by Winnie Tan, $29.00
    Rue is an organic, casually ornamental, narrow-faced sans serif. It is a display type structured with random traces of calligraphic tendencies. It does not begin with any noble ideals, other than to mediate between the muse of imagination and the act of realization. The spirited and exploratory design is the materialization of a feeling about fonts as a family of organisms taking on a life of its own, in work and play. Rue is the epitome of vanity and indulgence which seems to purpose itself well in aesthetics, wellness and botanicals. Its whimsical quality also suggests applications in the form of gifts and ornamentation. In retrospect, Rue was conceived as a typeface, used as an image and discovered as an ornament. It comes in 5 weights of light, regular, medium, semibold and bold, and their matching italics. Rue Display was published in 2010 by TypeTogether. http://www.behance.net/gallery/Rue/373854
  34. Informative by Latinotype, $39.00
    Informative is a typeface consisting of a whole family of sans fonts and a collection of thematic pictograms. This combination of two different types of communication reflects the current need for using text and images as means of conveying information in a complementary way. The family comes with a text version of 7 weights (with matching italics)—Thin, Light, Regular, Medium, SemiBold, Bold and Black, and includes 7 thematic icons sets which allude to elements related to alimentation, city, energy, people, politics, sports and work. Each set contains 88 glyphs and includes both outline and black versions. The text font contains a set of 423 glyphs that support 207 different languages. Informative is a clean, simple and versatile typeface well-suited for a wide range of graphic design and visual communication projects. This font has especially been designed for infographics, maps and digital applications.
  35. Teimer Std by Suitcase Type Foundry, $75.00
    Typographer and graphic designer Pavel Teimer (1935-1970) designed a modern serif roman with italics in 1967. For the drawing of Teimer he found inspiration in the types of Walbaum and Didot, rather than Bodoni. He re-evaluated these archetypes in an individual way, adjusting both height and width proportions and modifying details in the strokes, thus effectively breaking away from the historical models he used as a starting point. Teimer's antiqua has less contrast; the overall construction of the characters is softer and more lively. The proportions of the italics are rather wide, making them stand out by their calm and measured rhythm. This was defined by the purpose of the typeface, as it was to be utilised for two-character matrices. The long serifs are a typical feature noticeable throughout the complete family of fonts. In 1967, a full set of basic glyphs, numerals and diacritics of Teimer's antiqua was submitted to the Czechoslovak Grafotechna type foundry. However, the face was never cast. At the beginning of 2005 we decided to rehabilitate this hidden gem of Czech typography. We used the booklet "Teimer's antiqua - a design of modern type roman and italics", written by Jan Solpera and Kl‡ra Kv’zov‡ in 1992, as a template for digitisation. The specimen contains an elementary set of roman and italics, including numerals and ampersands. After studying the specimen, we decided to make certain adjustments to the construction of the character shapes. We slightly corrected the proportions of the typeface, cut and broadened the serifs, and slightly strengthened the hair strokes. In the upper case we made some significant changes in the end serifs of round strokes in C, G and S, and the J was redrawn from the scratch. The top diagonal arm of the K was made to connect with the vertical stem, while the tail of Q has received a more expressive tail. The stronger hairlines are yet more apparent in the lower case, which is why we needed to further intervene in the construction of the actual character shapes. The drawing of the f is new, with more tension at the top of the character, and the overall shape of the g is better balanced. We also added an ear to the j, and curves in the r have become more fluent. To emphasise the compact character of the family, the lining numerals were thoroughly redrawn, with the finials being replaced by vertical serifs. The original character of the numerals was preserved in the new set of old-style figures. To make the uppercase italics as compact as possible, they were based on the roman cut rather than on the original design. The slope of lowercase italics needed to be harmonised. The actual letter forms are still broader than the characters in the original design, and the changes in construction are more noticeable. The lower case b gained a bottom serif, the f has a more traditional shape as it is no longer constricted by the demands of two-matrice casting, the g was redrawn and is a single storey design now. The serifs on one side of the descenders of the p and q were removed, the r is broader and more open. The construction of s, v, w, x, y, and z is now more compact and better balanced. Because Teimer was designed to make optimal use of the OpenType format, it was deemed necessary to add a significant amount of new glyphs. The present character set of one font comprisess over 780 glyphs, including accented characters for typesetting of common Latin script languages, small caps and a set of ligatures, tabular, proportional, old style and lining, superscript and fraction numerals. It also contains a number of special characters, such as arrows, circles, squares, boxed numerals, and ornaments. Because of its fine and light construction, the original digitised design remained the lightest of the family. Several heavier weights were added, with the family now comprising Light, Light Italic, Medium, Medium Italic, Semibold, Semibold Italic, Bold, and Bold Italic.
  36. Mexica by Sudtipos, $39.00
    Mexica is a typographic tribute to Nahuatl, the tongue of the Aztecs, but also the lingua franca of ancient Mexico. ‘Mexica’ is not only the feminized, latinized form of the word ‘Mexico’, but also the name of the inhabitants of this place: the Me-xic-cah. Nahuatl, when composed in the Latin alphabet, abounds in diagonal letter shapes: XYZ are ubiquitous in its classic orthography, just as KW are in its modern one. This visual feature is further enhanced by the absence of some rounded letters such as BDG that depict inexistent sounds in this millenarian tongue. Besides, Nahuatl is language with a tendency to form very long words that give the text quite a distinct appearance, unlike English, for instance, with its abundance of short words. Mexica was designed to look well in all these contexts, and to perform as well as a contemporary, daring, stylish serif type family, with several weights for text and display composition. Further, its terminals and general structure —devoid almost completely of straight lines—are inspired by the angled architecture and ornamentation of the ancient city of Mexico- Tenochtitlan. Mexica received an Award of Excellence at the Type Directors Club of New York annual competition.
  37. Italiano Fushion New by RM&WD, $35.00
    Italiano Fushion is part of an expanding project on which we have been working for several years and which we are committed to in the future. Like the first two, this one too starts from the study of the great Futurist adventure of the early 1900s by great artists such as DEPERO and MARINETTI, who twisted the world of typography with shapes and colors. Italian Fushion is made up of almost 2,000 glyphs for each weight and in addition to hundreds of alternatives mainly, such as initials and endings of each word but also different alternatives for the letters I, J, Y. Thanks to the characteristics of Open Type, you can change them in automatic many of the alternatives, use it as a simple text font by changing only the I's and J's that have the typical capital dot, and giving the text a more fun breath to the composition. Italiano Fushion is suitable for large texts and to get the most out of it it is compulsory to transform the text into UPPERCASE text using the tabs of graphic applications such as Illustrator, or activate the Alternavive tabs and the various options of SS. Ideal for creating Logos, Head Lines, Web Titles, Posters, Epub Covers, Tatoo Projects, T-Shirts, Drink Labels ... Thanks
  38. Rougon by VanderKeur, $30.00
    The reason for Nicolien van der Keur to design the Rougon font was the translation of twenty novels written by Emile Zola, a French writer, and translated by Martine Delfos. It follows the lives of the members of the two titular branches of a fictional family living during the Second French Empire (1852–1870) and is one of the most prominent works of the French naturalism literary movement. This series deserved a font with French roots and corresponded to the period in which Zola’s books were written and published, the period between 1870 and 1893, the end of the nineteenth century. Extensive research into French historical typefaces has led to a type specimen from the French type foundry Deberny et Cie in Paris around 1907. It turned out to be good and helpful source as it contained a sample of a typeface that reflected the content and style of the novels, but also represented the period in which the books were written in France. A large part of the novels are about the generations of Rougon, so it seemed a natural choice to give the font that name. It is available in one weight and contains stylized portraits of Emile Zola and the French Marianne. This font also contains various ornaments.
  39. Peleguer by Tipo Pèpel, $22.00
    Peleguer typeface is the reinterpretation of the characters that the valencias goldsmiths Peleguer Manuel, father and son had opened and merged between 1779 and 1783 on behalf of the Royal Economic Society of Friends of the Land of Valencia “in order to create a Factory letters. Then during that time, reached 6 degrees of open letters (small pica, pica, gross pica, text, great primer and double pica). It appears that the letters never were done, and were themselves Manuel Peleguer who kept the punches and dies, leading to create a foundry-printing which only came out 5 or 6 books or documents for the single year of 1784 . One of these books, “Praise in the solemn funeral service …” made ​​with the degree of “gross pica” samples were selected to take the characters for subsequent drawings on the following parameters for the unity and a contemporary look to the source: Keep the proportions of the original source (but unifying the shapes of the serifs, as these were different according to repose at baseline or in descending order). Match the counterforms and match the fallen traces from the cursive. En short, “catch” the formal essence of the source and following update current typographic design criteria to achieve a source with good legibility and subtle personality.
  40. Ideal Gothic by Storm Type Foundry, $44.00
    At the turn of the 20th century monolinear alphabets were often despised for their dullness. Typographers, therefore, took great pains to breathe some kind of individuality into the monotonous sans-serif scheme. They started with subtle differentiation in the thickness of vertical and horizontal strokes and finished by improving details. By this they arrived at a more decorative appearance of the type face which thus became more regardful of the eye of the bourgeoisie. Ideal Gothic is no exception. It is characterized by a correct stiffness which will improve the morals of every idea printed by this type face. The awkward curves of the italics are a little suggestive of openwork iron products or the bent iron of the decorative little railings in a Prague park. The so-called "hidden" and, furthermore, curved serifs complete the inconspicuous "charm" of this type face. All its above-mentioned features, however, suddenly turn into advantages when we need to design a magazine, a brochure or an annual report, in short whenever illustrations dominate. It is not by accident that the basic design of "Ideal Gothic" has such a light tonal value - it competes neither with fine pencil sketches, nor with sentimental landscapes. It is very suitable for business cards and corporate identity graphics.
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