I spend a lot of time following two obsessions: packaging and hand lettering. Alongside a few other minor obsessions, those two have been my major ones for so many years now, I've finally reached the point where I can actually claim them as “obsessions” without getting a dramatic reaction from the little voice in the back of my head. When you spend so much time researching and studying a subject, you become very focused, directionally and objectively. But of course some of the research material you run into turns out to be tangential to whatever your focus happens to be at the time, so you absorb what you can from it, then shelf it — like the celebrity bobblehead that amused you for a while, but is now an almost invisible ornament eating dust and feathers somewhere in your environment. And just like the bobblehead may fall off the shelf one day to remind you of its existence, some of my lettering research material unveiled itself in my head one day for no particular reason. Hand lettering is now mostly perceived as an American art. Someone with my historical knowledge about lettering may be snooty enough to go as far as pointing out the British origins of almost everything American, including lettering — but for the most part, the contemporary perspective associates great lettering with America. The same perspective also associates blackletter, gothics and sans serifs with Germany. So you can imagine my simultaneous surprise and impatience when, in my research for one of my American lettering-based fonts, I ran into a German lettering book from 1953, by an artist called Bentele. It was no use for me because it didn't propel my focus at that particular time, but a few months ago I was marveling at what we take for granted — the sky is blue, blackletter is German, lettering is American — and found myself flipping through the pages of that book again. The lettering in that book is upbeat and casual sign making stuff, but it has a slightly strange and youthful experimentation at its heart. I suppose I find it strange because it deviates a lot from the American stuff I'm used to working with for so long now. To make a long story short, what’s inside that German book served as the semilla, which is Spanish for seed, for the typeface you see all over these pages. With Semilla, my normal routine went out the window. My life for a while was all Bezier all the time. No special analog or digital brushes or pens were used in drawing these forms. They're the product of a true Bezier process, all starting with a point creating a curve to another point, which draws a curve to another point, and so on. It’s a very time-consuming process, but at the end I am satisfied that it can get to pretty much the same results easier and more traditional methods accomplish. And as usual with my fonts, the OpenType is plenty and a lot of fun. Experimenting with substitution and automation is still a great pleasure for me. It is the OpenType that always saves me from the seemingly endless work hours every type designer must inevitably have to face at one point in his career. The artful photos used in this booklet are by French photographer and designer Stéphane Giner. He is very deserving of your patronage, so please keep an eye out for his marvelous work. I hope you like Semilla and enjoy using it. I have a feeling that it marks a transition to a more curious and flexible period in my career, but only time will tell.

Hello Guys! I would like to present my new collection font with handmade style. Fresh Onion comes with natural taste of handwritten. with the real hand done I created them, also additional Extrude for a layered font to make good sensation feel. When you type with this font, I believe you will enjoy the sensation of the natural feel of this font, equipped with ligatures and extrude features make the display even stronger for your projects such as posters, logos, advertisements, book covers and all brands for your requirement. I recommend for you to use photoshop or illustrator to make design with this font and let see when you will say WOW :) So what include when You want to use them ? OTF Ligatures Numbers + Punctuation Non-English support Ligatures Extrude for a second layer font Please contact me if anything question,I'm glad to help :) Happy Designing, Haksen

Violia from HandletterYean is a simple, elegant and authentic signature font with a contemporary feel. It will add a sophisticated spark to any design idea. This font is suitable for your creative work on greeting cards, branding materials, business cards, quotes, posters, wedding cards, logo design, blog design, stationery, marketing, magazines and more! What’s included: 1. Violia (OTF) 2. Style in this font include: Regular, Bold, Italic, Bold italic 3. Works both on Mac & PC 4. Simple installations 5. Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, CorelDraw, even work on Microsoft Word. 6. Support multilingual; ä ö ü Ä Ö Ü ß ¿ ¡ To access the alternate glyphs, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and CorelDraw. More information about how to access alternate glyphs, check out this link ( http://goo.gl/ZT7PqK )

Radium is a futuristic display face with a robust attitude and sharp geometric ideals. Drawing inspiration from computer games, graffiti and nineties dance music, Radium is a versatile typeface for branding, posters, packaging and point of sale. Radium is available in three weights and comes in OpenType (.otf) format for Mac and Windows. Features: Radium supports the following OpenType features: Standard ligatures, discretionary ligatures, ordinals, custom fractions, numerators, denominators, superscript, scientific inferiors, proportional and tabular lining figures, and a slashed zero. Supported Languages: Each weight has a 528 glyph character set for use in the following Latin languages: Albanian, Afrikaans, Basque, Bosnian, Breton, Catalan, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Finnish, French, Gaelic, German, Greenlandic, Hungarian, Icelandic, Indonesian, Irish, Italian, Latvian, Lithuanian, Luxembourgish, Maltese, Norwegian, Occitan, Polish, Portuguese, Romanian, Sami, Serbian (Latin), Slovak, Slovene, Sorbian, Spanish, Swedish, Swahili, Turkish, Walloon and Welsh.

Proudly presenting StereoClub, a modern bold typeface. StereoClub equipped with 60 unique alternates and ligatures, to help create stunning logos, quotes, posts, blog posts, branding projects, magazine imagery, wedding invitations, poster and much more. Font Features : StereoClub OTF ( Open Type ) Lettres, numbers, symbols, and punctuation 60 alternates and ligatures No special software required they may be used even in canva, any basic program /website apps that allows standard fonts That's it folks! Multilingual Support Language Support: Danish, English, Estonian, Filipino, Finnish, French, Friulian, Galician, German, Gusii, Indonesian, Irish, Italian, Luxembourgish, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Portuguese, Romansh, Rombo, Spanish, Swedish, Swiss-German, Uzbek (Latin). Follow My Shop For Upcoming Updates Including Additional Glyphs And Language Support. And Please Message Me If You Want Your Language Included or If There Are Any Features or Glyph Requests, Feel Free to Send me A Message. Have a Good Day !

Bunta is a bold serif font with strong and firm characters. Bunta provides a clear and elegant look for logos, quotes, advertisements, and more. Bunta is a versatile typography full of the characters you want. Bunta has style standards, stylistic alternates and ligatures and includes uppercase and lowercase letters, numbers and punctuation. Bunta has 1 file: - Bunta OTF Multilingual support for various languages including: French, German, Spanish, Portuguese, Italian, Dutch, Finnish, Swedish, and more. USE Bunta works great in any branding, logos, magazines, films. The different weights give you full range to explore a whole host of applications, while the outlined fonts give a real modern feel to any project. OpenType features can be accessed by using OpenType smart programs such as Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Corel Draw and Microsoft Office. Additional characters can also be accessed through the character map. THANK YOU

Designer Notes Pro solves a design problem. When you are looking for that ‘handwritten’ look? Now you can typeset your handwritten notes using Designer Notes Pro. This font matches the look of a handwritten note, a diary entry, post-it note or sketchbook comment. The letter shapes are based on handwriting created using a Pilot Precise V5RTpen. There’s something special about how it puts ink on paper. This font falls in the script/handwriting font style. Designer Notes Pro Includes 4 versions: regular, italic, bold and bold italic. 4 font family includes Designer Notes Pro regular, italic, bold and bold italic -Mac & Win TrueType (.ttf) -Classification - script/handwriting -Each member of the this font family is a full Latin set of 228 characters/glyphs -Letters A-Z and a-z -Numerals 0-9 -Complete punctuation -Latin language glyphs -Mathematical symbols -Careful spacing and kerning

Meets Glaw, A new carefully crafted Fonts from Ilham Herry to bring a new heavy look of Psychedelic Theme. The Ideas of this fonts are from 70s, Psychedelic, Funk, Hippie, Party, Music and Etc. Even though it’s a specific theme for this fonts. It doesn’t ruled out the possibility of creating a new style or themes. Glaw Created with a 3 Weight on the traditional OTF, Condensed, Regular and Expanded. Not Just that, If your software are support for Variable Fonts like Adobe Illustrator or Photoshop, The Weight are going to 100 Weight!. Glaw Best used for a Large Text such as Headline, Poster, Branding, Logos, Concert, Branding and Any other use that needs a Heavy looks for the Title. Our creation on the display to give you a reference what it looks like on your project. It shows that how Glaw will look on your design style.

STF Eclectic Medley is the budget-concious answer to your dingbat blues! This "best of" collection from the Eclectic One, Two and Three fonts is the ultimate grab-bag dingbat resource. Every slot in the font is filled (over 200 characters!), and includes the form-making glyphs from Eclectic Three. The Eclectic family is legendary, with a cult-like following among the inititated. You'll find yourself using Eclectic Medley almost daily to add spice to your otherwise san-serif typographic existence. This font is essentially a soap opera of typographic image elements, created for projects when I couldn't find the "thingbat" I needed. Almost more of a collection of illustrations, there are many characters which connect to form patterns, and of course it's like a "small neutral European country" army knife for the creative community. Available in Mac and PC formats. License it today!

INTRODUCING Chandiluna a fonts of stylish calligraphy that have a varied base line, fine lines, classic and elegant touches. Can be used for various purposes. Such as title, signature, logo, wedding invitation, t-shirt, letterhead, nameplate, label, news, poster, badge etc . Chandiluna displays stylish calligraphy alternate characters. Includes initial letters and terminals, alternatives, ligatures and multiple language support. The Features of this fonts is: * Standart ligatures * Stylistic Alternates * PUA Unicode (Private Use Areas) * Swash Files included: * Chandiluna OTF Programs that support in this font is a Adobe Photo Shop, Adobe Illustrator, Adobe Indesign, Corel Draw and Microsoft Office. OpenType features can be accessed by using OpenType smart programs such as Adobe Photo Shop, Adobe Illustrator, Adobe Indesign, Corel Draw and Microsoft Office. Can also be accessed through the character map. Special greetings for all, all of us all smoothly in running the routin. Thank you for your purchase!

No word describes this font better than STYLE... TypeSetIt has taken things just a step further. It takes the look and simplicity of 1950s and 60s advertising and combines it with up to date design characteristics. With three main styles, Plain, Script and Formal, StylePro transforms the Retro look into a versatile, and powerful font that can be used for nostalgic work, or 21st Century design. Style Script is a beautiful upright script with looks that vary from Casual to Formal in appearance. If you're a professional graphic designer, use Adobe Illustrator®, or InDesign®, to access Style Script Pro’s Opentype features. With over 1275 Glyphs, the OTF programming gives a powerful solution to the needs of design professionals. Special thanks to Maximiliano Sproviero (my good friend) for his keen eye and design suggestions, and a note of appreciation to Mark Simonson for helping with technical issues. :)

CONCEPT/ CHARACTERISTICS A display font that allows you to »Kleckern und Klotzen« (modified German proverb »to not take half-measures«) The fat and square character to the font, a bold and loud statement. The motto is square, practical, fat. The font styles ranging from high-contrast line difference "beanpole" over mediocrity "slim" to the fattest and blackest "okay" style. A font with humor ^^ APPLICATION AREA The modern, square lightweight »Fat Wear Shirt« would be happy as a display typeface in headline size on the following areas and would find this very real bold: Edi­to­rial Design (Maga­zine or Fan­zine) or Web­de­sign (Head­line Web­font for your web­site), party flyer, movie pos­ter, music pos­ter, clothing, fashion, t-shirts, music covers or web­ban­ner. And and and… TECHNICAL SPECIFICATIONS Head­line Font | Dis­play Font | Fat Techno Font »Wear Fat Shirt« Open­Type Font (Mac + Win) with 3 styles (okay, slim, beanpole) & 268 gly­phs. Alter­na­tive let­ters and liga­tures (with accents & €) Desk­top Font (.otf) + Web Font (.svg, .eot, .woff) KONZEPT/BESONDERHEITEN Eine Display-Schrift bei der Kleckern und Klotzen erlaubt ist! (Verändertes deutsches Sprichwort »nicht kleckern sondern klotzen«) Der fette und eckige Charakter verleihen der Schrift eine plakative und laute Aussage. Das Motto lautet quadratisch, praktisch, fett. Die Schriftschnitte reichen von kontrastreichen Linienunterschied »beanpole«, über mittelmaß »slim« bis zum fettesten und schwärzesten »okay« Style. Eine Schrift mit Humor ^^ EINSATZGEBIETE Das moderne, quadratische Leichtgewicht »Wear Fat Shirt«, würde sich als Aus­zeich­nungs­schrift in Head­line­größe über fol­gende Ein­satz­ge­biete sehr freuen und fände dies echt fett: Logos/Wortmarken aller Art, Flyer für fast jede Party, Plat­ten ­Co­ver, CD-Cover und Icon Design, Pla­kat­ De­sign, Kleidung, T-Shirts, Comics und Gra­phic­no­vels, Game– und Video­spiel Design aller Gen­res, als Head­line­schrift für print und digi­tale Maga­zine, Bücher und Web­sei­ten u.v.m. TECHNISCHE INFORMATIONEN Head­line Font | Dis­play Font | Fat Techno Font »Wear Fat Shirt« Open­Type Font (Mac + Win) mit 3 Schrift­schnit­ten (okay, slim, beanpole) & 268 Gly­phen. Inkl. dia­kri­ti­sches Zei­chen, alter­na­tive Buch­sta­ben, Liga­tu­ren & €. Desk­top Font (.otf) + Web Font (.svg, .eot, .woff)

Introducing Nicla is a brand new beautiful script family with beautiful ligatures, much special alternative glyphs to get more stunning and multilingual support. Use this beautiful font for all your designs project, event and more. Feature 9 Weight UPPERCASE & Lowercase Number & Symbol International Glyphs Alternative & Ligatures Feel free to drop us a message any time and follow my shop for upcoming updates Shoot me on email at: dedukvic@gmail.com and find more previews on my Instagram here : https://www.instagram.com/acekelgondolayu/?hl=en Hope you enjoy it.

BC Away is a display typeface. It has emerged from the idea of drawing letterforms with a single-line path. Thanks to this idea, the characters are designed out of standard and conventional forms. Character designs are a combination of sharp corners and smooth curves, at the same time keeping readability. Some parts have been left blank in accordance with the letter forms. The name 'Away' represents these blanks. Also, the word 'a way' refers to the design of letterforms using a single-way.

Groovecore is a modern bold serif display font with an unmistakable 1970s vibe. This is a design that is equally at home on a retro t-shirt logo as it is on a stylish fashion headline. The combination of plump rounded serifs and pointy curls sets up a nice graphic interplay of shapes. You'll find Groovecore to be carefully and extensively kerned, with even color weight that's makes it shine even in small extended text passages. Quirky but legible, Groovecore is a great choice in many contexts.

CONCEPT/CHARACTERISTICS 
The handmade, dirty and yet modern character of the font was designed with analog tape on paper and later digitized. The motto is sticky, wrinkled and rough APPLICATION AREA The dirty, rough and fancy font „rip TAPE“ would look good at dis­play size for poster, flyer, comics and gra­phic novel let­te­ring and logos. Head­lines in maga­zi­nes or web­sites, packa­ging, music covers or webbanner etc. TECHNICAL SPECIFICATIONS 
Head­line Font | Dis­play Font | Grunge/DIY Font „rip TAPE“ OpenType Font with & 78 gly­phs & 2 styles (regu­lar, fixed).

Introducing Bosan, our newest san serif that offers beautiful typography for your project needs. type of font that is relaxed and elegant when used both for title words, sentences and other writing. will seem comfortable to look at when reading the contents of the message you want to convey. This font is very suitable as text with displays for various kinds of branding, advertisements, posters, banners, packaging, news headlines, magazines, websites, logo design, banners, social media design and of course you can use a lot more.

Introducing the logo font called Yackien. This font is made for branding and logo font purposes, but still elegant for other design projects. In the Indonesian language Yackien (yakin) means believing, trust, and convincing. So Yackien can give off an aura of trust, believe, convincing in your brand's logo and designs. What's the included: - Yackien font and swash - Yackien logo doodles - Multilingual, support 27 languages - PUA encoded - Opentype features I hope you enjoy using Yackien. Please let me know at java.indonesian@yahoo.com if you have any questions.

I have seen my share of badly stuffed animals. Most of them via pictures, but also on vacations here and there. They all had this really bad handcraft vibe, but at the same time some really ordinary and kind of cute looks. I did my best to capture this look and feeling in my Badly Stuffed Animal font: clumsy letters made with a blobbly pen, with naive and irregular lines - and the conclusion is something super useful for a project that needs an organic handmade look!

My Dizzy Edge font is really not that dizzy! Actually it's quite steady and legible - super good for packaging, greeting cards and perhaps even commercials for toys, candy, t-shirts, movieposters...yep, that list is long! What's more interesting is that the font as got 6 different versions of each letter - at first glance, the letters don't vary that much, but a closer look reveals the sometimes grungy outline of a pen! But theres more!!! Dizzy Edges comes with multi-language accents!!! What's not to like!!!

Legatum is a new look at a classical serif Roman font and inspired by Roman sycamore, columns and architectural details of the Eternal City. The shapes of the letters and perfectly balanced high-contrast makes each sign look elegant, sophisticated and eye-catching. Looks great in headlines of posters, text in magazines, books. Also can be used in logos and blog posts. Each font has Latin multi-lingual support as well as uppercase letters, lowercase letters, numbers and basic punctuations and all necessary ligatures and alternates.

Super decorative wood type looking pixel font which has mysterious, elegant and gorgeous impressions. This 8-bit pixel font is designed with respect for 80s game designers and the pixel font pioneers in middle 90s. Use at size 10 pixels or multiples of 10 and anti-alias off is recommended. List of our Pixel Font Project. ·Flat10 Antique ·Flat10 Artdeco ·Flat10 Arts&Crafts ·Flat10 fraktur ·Flat10 Holy ·Flat10 Holly ·Flat10 Segments ·Flat10 Stencil ·Flat20 Gothic ·Flat20 Headline ·Flat20 Hippies ·Flat20 Streamer ·Behrensmeyer Vigesimals ·Civilite Vigesimals

Ever wonder what language looks like? This type decided to dive into this idea... how audible and visual forms play with each other. The forms you see also have been waterjet-cut out of stainless steel sheets. With these physical forms, one day in a recording studio and a mallet in hand later... we get this. Link to Audio Files: http://vladrudakov.com/files/Reading%20Frequency%20Audio.zip (If you use for samples– have fun, just shoot me an email w/ final product) vlad (at) vladvertising.com

Introducing Clever, our first serif family! Featuring 5 weights making it super versatile for almost any project! I started creating this at the beginning of quarantine and just recently finished up! Clever is inspired by timeless packaging from a forgotten era. It has a beautiful range of stylistic alternates with unique characters making it a powerhouse for logos, headlines, posters, shirts, you name it! More ligatures/alternates on the way in the coming weeks/months! What do you get? Clever in 5 weights 109 Alternates + 27 Ligatures

Developed for use in our design drawings by the renowned museum exhibit design firm André & Associates Interpretation & Design, the André Drafting font is being made available publicly for the first time. Based on the hand drafting lettering of our Senior Designer Andrew Farrell, this neat and tidy font will add a personal touch to CAD drawings, concept sketches and more. This font contains a full character set and is available in regular weight. Visit our website at www.aaid.ca for examples of our exhibit design work.

Hildegard is a sans serif text face that works well in both larger and smaller point sizes. On close inspection, one will discover a world of subtle angle variation within the letters' structure that is loosely inspired the stroke movements one uses in calligraphy. These built-up strokes create visible ink traps at many joints, which in smaller sizes play a functional as well as an aesthetic role. The Hildegard typefaces received one of several awards in the 2003 International Type Design Contest, sponsored by Linotype GmbH.

Sobek, the Egyptian crocodile god, comes to life in this font as a striking and impressive set of characters. Somewhat alien and dangerous, Sobek uses sharp corners, excessive lines and geometrically circular curves to create a font that looks both organic and crafted at the same time. Use Sobek when you want your words to stand out from the crowd, and convey the feeling of something Other. Sobek even has support for numerous languages, so you can create interesting forms in many different dialects.

Smyrna is a hand-drawn font family comes in two weights; light and regular. Thanks to its randomize effect, you can write 4 options for each letter. When the Smyrna Font used in OpenType-savvy applications, its Stylistic Alternates feature produce a random-like effect on the terminal points of the letters. So, typing is no longer monotony; it's returning full of fun. The name "Smyrna" comes from the city I live, Izmir. Smyrna is the name of the ancient city located at modern Izmir.

KREIS is a modular typeface created by Ukrainian designer Kateryna Korolevtseva. KREIS has a modern sharp character inspired by the shape of an old-school CD disk. It consists of three simple modules with the roots in square and circle shapes. Letterforms create a geometric typographic pattern, but at the same time, it remains readable. KREIS works best in headings, logos, and strong messages. If you want to look strong — use KREIS. If you want to protest — use KREIS. If you want to be heard — use KREIS.

The typeface EURO Icon Kit is designed at 2020 for the font foundry Typo Graphic Design by Manuel Viergutz. The display font is inspired by the here and now. 763 glyphs incl. icons, dingbats & symbols. Decorative extras like arrows, emojis, ornaments, geometric shapes, catchwords, decorative ligatures (type the word #LOVE for ❤ or #SMILE for ☺ as OpenType-Feature dlig) and stylistic alternates (20 stylistic sets) + sign of the zodiac. Have fun with this font & use the DEMO-Font (with reduced glyph-set) for FREE!

Around 1931, the Los Angeles Times (in partnership with the Richfield Oil Company) installed on its building a moving message board similar to the one at the New York Times in New York City which they dubbed an “electric newspaper”. The style of characters used on this electronic sign were the basis for the namesake font Electric Newspaper JNL, which is available in both regular and oblique versions. A blank space to place between words is available on both the solid bar and broken bar keystrokes.

Get over the trauma of seeing that icky dog carcass in the alley this morning, you know, the one with the tire tread on the burst stomach? The city might be afraid of you, but now you can see its true typeface. Yes, when the gutters between YOUR comic book panels are full of blood, we here at ComicBookFonts.com recommend DaveGibbonsJournal for all your psychotic ramblings. Don't pose precariously on the precipice of a building without it. Artwork by Dave Gibbons from Elephantmen #25

Neat Hand is a neat hand-lettered sans serif font set. As their names imply Neat Hand Lower Case has a lowercase alphabet while Neat Hand Small Caps has small caps in place of the lowercase alphabet. Both fonts have the same uppercase alphabet, numbers, punctuation, symbols, and miscellaneous characters. The Neat Hand fonts are ideal for use where a neat but casual feel is desirable. Neat Hand Lower Case and Neat Hand Small Caps are to be sold only as a set priced at $20.

We're excited to present to you our new font, "Chelsie Hilton"! A great thing about this font is that it is both chic and legible at the same time. You can confidently use it on such machines as Cricut since its edges are smooth enough and this font will fit just right. When creating this signature font, we took care to make it as crisp and modern as possible. "Chelsie Hilton" is perfect for logos, wedding designs, quotes, cards, stationery, signature, display text, and many more.

Fedtspiller is danish and the definition could be someone who plays with a low risk and defensive (at least when talking about soccer) Although there is a slight negative feeling to that, I remember several guys when playing soccer as a kid who benefitted as playing as a "Fedtspiller" :) Anyway, Fedtspiller is a legible comic/text font with softened edges. Comes in both Regular, Scribble and Rough - all of these versions include Contextual Alternates (4 different versions of each lowercase letter) and multilingual support

Purefell Script is a natural handwritten made script which is suitable for anyone who needs a typeface for headlines, logotype, apparel, invitations, branding, packaging, advertising and more. This typeface is comes with uppercase, lowercase, punctuation, symbols, numerals, stylistic set alternate, ligatures, as well as multi-lingual support and PUA encoding. We hope you enjoy the font, please feel free to comment if you have any thoughts or feedback. Or simply send me a PM or email me at letterhend@gmail.com Thanks for purchasing and have fun!

Amorinda is a connected script that manages to be wild and disciplined at the same time. It can scream wildly within a design or smoothly blend in to make it more human. With its versatile character and a complete set of alternates, Amorinda is the perfect display face for everything from product branding to signage. This 2007 version of Amorinda is now available in OpenType format to expand possibilities of use with lots of alternates when used with OpenType-aware applications such as Adobe Creative Suite.

Images of ‘lost’ or forgotten signs from the past are on a number of sites all over the web. One in particular partially revealed a vintage sign for “J. Yormark Shoes" behind a barbershop sign at 15 – 8th Avenue in New York City. The sign remained until 2014. The stencil effect made by the formation of the stained glass letters inspired On Your Mark JNL, which is available in both regular and oblique versions. The font’s name is a play on the shoe vendor’s name… “Yormark”.