This font set was created in collaboration with the Philadelphia Museum of Art to coincide with the Benjamin Franklin Tercentenary. This font set includes faithfully reproduced letterforms digitized directly from images of impressions made by Benjamin Franklin and his printing office circa 1750. The printing conditions of the time involved handmade paper with textured surfaces and handmade inks which were hand-applied for each impression. By digitizing the printed type in its real-life state, an authentic look of Franklin's actual work is achieved and, ultimately, has a timeless appeal.

A meeting of Byzantine and Art Deco forms, Aphasia began as a series of handwritten captions to accompany drawings in the early 1990s. The drawings were abandoned to allow the lettering to become the real composition. Playfully set in blocks of verse with each line shaped through free-association, the only visual rule was that all the lines of capitals be of equal length. The challenge of the game required extensive abbreviations, ligatures, small caps, and superiors. With the advent of Letraset’s FontStudio program, the project moved into the typographic realm.

Delaguerra is based on a lettering style originating in the California Arts & Crafts period commonly associated with 'Mission Style'. It is still in common usage in signage at historical sites in California. This version is a sort of idealized hybrid of several different variations on the style from samples we were sent by a customer who wanted to use the font in a set of invitations. It features a basic character set on the lower case and then relief initial versions of the same characters for the upper case.

Coloria Muergad is a typeface which is inspired by art deco style. Very suitable for for headline, logotype, apparel, invitation, branding, packaging, advertising etc with old school / vintage as well as modern theme. It comes with few bonus illustrations. Features : uppercase and lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

An interesting hand lettered example of Art Deco lettering (minus the letter ‘L’) was spotted on Pinterest and served as the inspiration for Deco Sketch JNL. Because there was no attribution as to the age or source of the alphabet, it can only be surmised that it was a scan from a 1930s or 1940s source. The original showed many of the irregularities of pen lettering, and had rounded terminals. The digital version has been redrawn more uniformly with flat terminals. Deco Sketch JNL is available in both regular and oblique versions.

Looking for an awesome font? Ourgrown is an awesome display font. It projects friendly, cute, and warm feel. The weight of characters makes this font easy to read and works equally well in header and body text. On the other hand, the shape curves, and shadow style brings a sense of cuteness. This font family also includes special illustrations that you can use as you wish. Features: Multilingual Supports Uppercase and lowercase PUA Encoded Numerals and Punctuation This font would looks great on your branding, logos, social media quotes, stickers, posters, wall art, merchandise, social media, and many more. Get more inspiration about how to use it by seeing the font preview. Thank you for purchasing our fonts. If you have any further questions, don't hesitate to contact us. Happy Designing.

ZT Kloftel has three variants of handwriting with different auras and also gets one variant of icons with a sketch style, this helps add depth to the art of handwriting. ZT Kloftel Stalle is a well-matched and Beautiful Style with natural lines, with a very large difference between uppercase and lowercase letters, and can produce a very natural writing style. ZT Kloftel Wortugo with a wider groove, with a messier concept, it also has its own uniqueness, such as children's writing which is suitable for branding explanations, or graffiti explaining your designs. ZT Kloftel Zlamora with a small and chubby style exudes a relaxed aura, perfect for vintage branding or your sad sunset caption I hope you have fun using ZT Klotin Thanks for using this font ~ Khaiuns X zelowtype

In 2006 the art director of Emotion, a women’s psychology magazine, asked me to design a copy typeface for them. Before I actually got the job I started to work on a serif. I wanted it to be feminine but still clear and modern. On one hand there are the floral round elements and on the other hand the angular serifs. In the composition I wanted the two extremes to work together. All the other elements had to be harmonized. The proportions needed to match the magazine’s requirements. The ascenders and descenders are short enough to work in narrow columns but long enough to work in small sizes. As you can imagine, the emotion-job never happened. In copy you should not get heavier than Heavy. Extrabold and Ultrabold work best in display.

A dinner is not complete without a fine appetizer. Whatever you dinner will be, CA Negroni is the perfect introduction. Delivered in three flavors, Normal (Light + Black + Fill), Inline and Round. Versatility is proved by the extensive language support, covering whole Central Europe. CA Negroni is the well aged and improved version of a typographic classic: in the beginning of the 20th century, type in advertising was mostly drawn by hand. A master of this art and pioneer in logo-design was Wilhelm Deffke (1187–1950). CA Negroni is inspired by his kind of bold and solid letterings, picking up some of the charming details while leaving away other that might have a disturbing effect on the general look. Two stylistic sets let you choose between a more serious or a more playful look.

Excelsor Script is inspired by lithographically produced scripts. It is softer and simpler than, for example, engraved Splendid Script, because its designer used pens and lithographic needles. The graver for steel is held in a quite different way and this has an influence on the shape of the letter. Similar type faces were in use from Neo-Classicism until the beginning of Art Nouveau, when they were pushed aside by a completely different view of festive typography. It has, in contradistinction to other scripts, slightly narrowed letters, which signifies a distinctive elegance without wasting space on the line. For practical reasons it was not possible to encircle the bottle with too long a label. It is, therefore, a suitable type face for labels. Its two optical grades cover a wide range of sizes.

Australian designer and art director Wayne Thompson has loved typography “ever since I received a battered second-hand Letraset catalog at the age of 10.” He based ITC Django on the handwriting of an acquaintance -- “a fellow I know who writes and illustrates children's books and is also a commercial artist” -- who called himself Django, after the jazz guitarist Django Reinhardt. “I felt that that name Django suited the funky, lively feel of the face,” says Thompson. But he adds, “Django has a split personality: it appears loose and easy at first, but after looking at it for some time I felt an edginess come through that was slightly psychotic.” The looseness of the lowercase contrasts with the spikiness of the capitals. The “edginess” is especially apparent in words in all caps.

Cherishline Script is a thin lettered and graceful script font. Fall for its ravishing style and use it to create gorgeous wedding invitations, beautiful stationary art, eye-catching social media posts, and much more! Cherishline Script is PUA encoded which means you can access all glyphs and swashes with ease! What's Include : PUA encode & Opentype ( It is full of Tails and glyphs ) Multilingual support Use the fonts for: logos, branding materials, wedding sign, wedding website card, farmhouse signs, sign bridal, shirts, pantry labels, sign bridal shower, business cards, greeting cards, wall decor, social media, planner prints and websites. • This font works with any application Microsoft Word, Adobe Photoshop, Microsoft Paint, Corel, Adobe Illustrator, Cricut Design Space, and many others! If you have any question please do not hesitate to contact me. Thank You!

Town is a display collection inspired by art deco and contemporary lettering. The fonts have a classic feel, with contemporary proportions, styling and details. There are eight base weights and nine decorative styles in multiple weights. The variety of styles are designed to create bespoke brand marks, stylish liquor labels, unique restaurant menus, engaging websites and fresh magazine layouts. The fonts are built on the same foundations, so the display and decorative styles can be mixed and matched while maintaining a harmonious look. Several of the styles can also be layered together; add a subtle shadow to your headline or create a full dimensional look with an inline face. The collection is rounded out with two sets of accent fonts, and a set of text weights, with matching italics.

Pounder Fonts were designed by Tom Nikosey / CozyFonts Foundry. This font, as all my fonts started with pencil sketches based on the letter O. Once I arrived at the comfortable shape I worked out the C, G, & Q. The H, M, T matched the visual weight and so I moved on to E & S. As the E & S are 2 of the most repeated characters in fonts' I wanted a little bit extra here. The font is obviously heavy weighted yet very legible and almost architectural in presence. There are flashes of Art Deco yet futuristic style. After sketching the feel of this font I was excited by the possibility of the numerals styling. I can see these used for many applications. Why the title Pounder? Why not it seems to fit.

RARE BIRD SPECIMEN III Rare Bird Specimen III is a graceful hand by Karla Lim of Written Word Calligraphy. This all lowercase font feels both modern and feminine. While uppercase letters are still lowercase in shape, they are larger and read as caps. OBSERVATIONS Specimen III has a dancer-like form; supple and lithe. Willowy letters are nimble and lissome, content alone or paired with a stronger, more masculine specimen. DEFINING CHARACTERISTICS Opentype programming, formal title and preposition word art, 7 alternate lowercase t cross-strokes, Roman numerals, old-style numerals, seamlessly semi-connecting calligraphic letters, realistic double-letter ligatures, in and out-stroked letters at the beginning and end of words where appropriate, basic Latin encoding. POTENTIAL SIGHTINGS Bridal + baby shower stationery, logo design, gourmet food packaging, clothing labels.

Boho is inspired by a bohemian girl who is a free soul and creative spirit. She is a city girl, but she loves spending a lot of time outdoors and being close to nature. She loves art and going to the antiques and organic food markets. She is a wild and free spirit who knows no bounds. Boho is Coto Mendoza’s first Script font family, which is based on gestual calligraphy with Cola pen. A first exposure to gestual strokes applied to font design can be seen in her previous work, Macarons. Boho consists of 4 subfamilies: Script, Line, Sans and Serif. Each subfamily comes in 4 weights: Regular, Bold, Italic and Bold Italic. Script and Line versions include a teardrop terminal variant. Dingbats and ornaments are also included. Boho. Love and creative spirit!

While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design. ‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy. A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen. The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.

This new addition to my Video Store font series takes a scratched lettering style and pairs it with a wildly spontaneous brush font with horrific effect! Given life by an unknowable hand, this font clawed into the misty midnight inspired by retro horror movies, ghost stories and unsettling fireside tales. A boiling pot of misspent youth reading Edgar Allen Poe, M.R. James and H.P. Lovecraft. Outright Horror comes with an all-caps scratched style font with a subtly controlled Art Deco feel and a contrasting brush font that ramps up the fear! Consider it’s Regular style the skeleton that holds the Bold creeping flesh, ready for some horrific Halloween designs! It also comes with numerals, punctuation, language support, custom underlines and automatic ligatures. Contents: Outright Horror Regular Outright Horror Bold Underlines

Cake Shop has a lengthy history. Originally designed during the Eighties by Aussie artist David Art Wales, the font was inspired by the awkward but charming hand-lettered signs in a Maltese cake shop near his Sydney home. "These signs were hand-drawn by someone who clearly had no experience but who'd really put their heart and soul into the job. There was a real sincerity to the characters that I wanted to capture." For a brief time during the early Nineties, MTV used Cake Shop for all their on-air interstitials. Since then, it's become a go-to font for everything from children's books to album covers and ice cream branding. In a recent update, Wales added airier spacing to more closely resemble the original signs the font was based on.

The font family Univers is one of the greatest typographic achievements of the second half of the 20th century. The family has the advantage of having a variety of weights and styles, which, even when combined, give an impression of steadiness and homogeneity. The clear, objective forms of Univers make this a legible font suitable for almost any typographic need. In 1954 the French type foundry Deberny & Peignot wanted to add a linear sans serif type in several weights to the range of the Lumitype fonts. Adrian Frutiger, the foundry’s art director, suggested refraining from adapting an existing alphabet. He wanted to instead make a new font that would, above all, be suitable for the typesetting of longer texts — quite an exciting challenge for a sans-serif font at that time. Starting with his old sketches from his student days at the School for the Applied Arts in Zurich, he created the Univers type family. In 1957, the family was released by Deberny & Peignot, and afterwards, it was produced by Linotype. The Deberny & Peignot type library was acquired in 1972 by Haas, and the Haas’sche Schriftgiesserei (Haas Type Foundry) was folded into the D. Stempel AG/Linotype collection in 1985/1989.

As if gliding in on the tide, ITC Kahana floats across the page with the pulse and sway of the sacred Hawaiian hula dance. The original drawings for this display typeface were created while designer Teri Kahan lived in the Aloha State, and its bold verticals symbolically convey the power and strength of the Polynesian people. Kahan has spent most of her life working with letters. She discovered Speedball lettering pens in her teens, opened a design studio that specialized in the lettering and calligraphic arts while in her early twenties, and grew her business in California and Hawaii. Today, she embraces new design challenges and digital technology, but letters are still at the core of her work. In ITC Kahana, Kahan created a design that is both distinctive and versatile. Menus, posters, display headlines, packaging and brochures fall easily within this typeface's range. And the word “kahana” is more than just a namesake: in Hawaiian, “kaha” means “to mark, draw, place, turn or surf,” and “na” means “belonging to.” ITC Kahana also includes an enchanting decorated alphabet in the lowercase position that expands this typeface's usefulness to the designer.

Ainslie Contrast is the newest in the Ainslie series, named for the famous mountain overlooking the Australian city of Canberra. The Ainslie series currently consists of four typefaces. The Ainslie design is very unique and originally began life as a semi-serif. Also available are a normalized sans serif and slab variants. This contemporary typeface’s high contrast catches the eye. The design flows with ease and sophistication. There are a mix of influences from Australia, which gives it a unique flavor. The original Ainslie was designed for the Canberra Australia Centennial Typeface Competition and named for the mountain that overlooks the beautiful capital city of Australia. Ainslie takes Canberra's distinct geometric design and blends it with the organic, flowing essence of aboriginal art and the smooth aerodynamic design of the boomerang. The typeface includes a multitude of alternates that can be accessed in any OpenType application. There are swashes and other details such as small caps, alternative titling caps and swash alternates. If you’re searching for a contemporary high contrast typeface with geometric simplicity and a hint of antipodean flair, Ainslie Contrast is fair dinkum.

Introducing Sunday Notes, a unique and beautiful handwritten font crafted with love and precision. This font offers a relaxed and friendly writing style, perfect for your creative projects. Inspired by the calm and cozy vibes of a Sunday, Sunday Notes adds a personal touch and warmth to your designs. Sunday Notes comes in two main variations: Regular and Italic, allowing you to express your creativity even more. Each letter in this font also offers multiple alternatives, providing flexibility to create captivating and eye-catching text. With Sunday Notes, you can bring a warm and friendly atmosphere to projects like logo design, greeting cards, invitations, merchandise, websites, and more. It's compatible with various devices and design software, making it easy to use seamlessly in your creative work. Whether you're a professional designer or an art enthusiast, Sunday Notes is the perfect choice to add a personal touch and beauty to your projects. Let's create stunning designs using Sunday Notes as the captivating handwritten font. Now, you're ready to introduce Sunday Notes to the world and inspire others with the beauty and warmth of this handwritten font.

Bitelover is an enchanting font duo brush script typeface with sans serif. clad in an exquisite accents, casual-chic, perfect for you who want a perfect and fabulous font! Suitable for many design projects such as logo design, branding, packaging, blog graphics, stylizing quotes, wedding stationery, art prints, collateral design, packaging, social media, and so on. I’ve truly enjoyed the process of creating this font collection and hope that it will bring some magic into your projects! Whats i get? Bitelover. OTF Bitelover Sans. OTF Whats Includes: Uppercase and Lowercase, Numbers and punctuation, Stylistic Alternate, Discretionary Ligatures, Multilingual Languages Support, Symbols and more. It's highly recommended to use it in opentype capable software - there are plenty out there nowadays as technology catches up with design. The Open Type features can be accessed by using Open Type savvy programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, And Microsoft Word. And this Font has given PUA unicode (specially coded fonts). so that all the alternate characters can easily be accessed in full by a craftsman or designer and also equipped with Multilingual support. So, let's get it! Thanks and enjoy your day ...!. :)

Makiritare is a display font for headlines that originates from a research work on pure geometry of great simplicity from a Venezuelan ethnicity artisanal form from men called Makiritare or Yecuana. These rivers sailors and architects of the jungle live in the village of Santa Maria de Erebato on the border with Brazil. Despite having a prodigious symbolism in their art, they didn't have until recently a font that is tailored to your expression. It all started with a trip to the Amazon in 1976 with the notion of creating my thesis as a graphic design student. In 1992 I created the first letterform that was evolving to a more elaborate version being presented and selected at the International Typography Biennial Letras Latinas in 2006. Today JMTF presents Makiritare with a more complete and mature family of three weights, alternative characters, small caps, ordinals and ligatures. Makiritare fits any application that have an innovative and modernist purposes. Recommended for titles or short phrases, with striking large-scale use.

Flourish breaks the mold of traditional typography. Part italic, part roman, this iconoclastic font is all style. William Millstein casts the contours of formal pen strokes in a taut upright framework to create a typeface that nods back to its origins while looking defiantly forward. The neat and light semi-serif flaunts crisp geometric touches without conceding warmth or personality. A sophisticated design solution that isn’t stuck up, Millstein Flourish makes invitations, identities, and editorial settings thrive. Originally offered by Photo-Lettering in the early 1940s, Millstein Flourish was digitally updated by Jeremy Mickel in 2011. Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Introducing! Imagine Forest Font! a casual and charming brush font. Indigo Forest is very suitable to fill your design needs such as, branding, social media, merch, ads, book title, packaging, etc. Imagine Forest includes 2 fonts : - Imagine Forest: The main font with Uppercase, Lowercase, Number, Punctuation, and also multilingual support. - Imagine Forest Alt: Besides you can access alternative characters from the main font through the opentype feature, you can also install this alternative fonts. Indigo Forest Alt font will give you other options for a character, which of course will add a natural impression. Imagine Forest also has a some of ligatures that will enhance the natural impression. Thatís it! Please do let me know what you think, feel free to comment if there are issues or queries. Enjoy the Font, Thank You!

HS Aleman is a modern OpenType Arabic Typeface. It is a modern Kufi / Naskh hybrid and keeps the balance between its construction and its flexibility in the transition between the thick and thin parts and it also contains a harmonious smooth curve at its parts in all characters, numbers and marks. This font contains some extended characters (swash), some variants of some characters (Stylistic Set), which gives the user some flexibility in using some characters. The font weights are refined with enhanced legibility and are ideally suited to advertising, extended texts in magazines, newspapers, book and publishing, and creative industries, meeting the purposes of various designs. This typeface supports Arabic, Persian, Pashtu, Kurdish Sorani, Kurdish Kirmanji and Urdu variants and it is available in '''five weights: light, regular, medium, bold and black.

Okay Tyra is a doughty placid handwritten unicase typeface apt for headline, editorial, branding, packaging, printed materials and typographic applications. 200+ glyphs including punctuation and numerical.

Zerobyte is a protean jocuserious handwritten mix cased typeface apt for headline, editorial, branding, packaging, printed materials and typographic applications. 200+ glyphs including punctuation and numerical.

Kardust TS is a part of Kardust family, which is born from it skeleton to suit Transportation and Sport, but it will suitable for any purpose.

Peter Behrens’ renowned art nouveau type from 1902 – with ornaments. Newly revised and neatly digitalized by Ingo Zimmermann In 1902, Peter Behrens (1869–1940), architect, designer and typographer, created a new ”German“ type which became very successful very quickly for the Rudhard’sche Gießerei (foundry which later became Gebr. Klingspor AG) in Offenbach am Main. It served, for example, as the official German type for the world expositions in 1904 and 1910. Behrens himself writes about the development of this type ”...For the actual form of my type, I took the technical principle of the Gothic script, the stroke of the quill feather. The proportions of height and width and the boldness of the strokes of the Gothic letters were also decisive for me in producing a German character. A cohesive character could be hoped for by avoiding all non-necessities and by strictly carrying out the design principle of holding the quill at an angle…“ By the way, when “long s” is activated, the typographically correct “round s” is automatically placed at the end of the word so that you need only pay attention to the correct s on syllable endings within words. When using “long s,” you must ensure the correct use of the rules for the Fraktur font: “round s” is always at the end of the word, also in compound words. For those of you who want to be even more correct, read the corresponding article in >> Wikipedia. Peter Behrens also drew matching ornaments for his typeface – we have likewise carefully revised these decorative touches and arranged them into a font. The "Behrens-Schrift" fits best on all topics that have something to do with art history or the time around 1900.

Hello Font Lovers! Introducing my script font called Belleson! Belleson is a luxury script that contains many characters and ligatures that will show elegant taste when you use this font. Belleson has many functions - logos, blogs, websites, and all everything that related to letters! How to use this font if I can’t operation of many software like as Photoshop, illustrator and anything? Please don’t worry about it :) You can use this font in all of software in your computer! With more than 40 glyphs of ligatures in this font, you will fall in love with this font. Belleson provides a handwritten look - natural but elegant in taste. Ligatures contain of : al ah at att ett ott itt ff ll tt il it am an ul th ch nt nl oi ct cl ot ol rr om on oo or ck gh of el ell et st sl ss sh op ee nn ant all ull oll

Another variation on the Renaissance-Baroque Roman face, it extends the selection of text type faces. In comparison with Jannon, the contrast within the letters has been enhanced. The dynamic elements of the Renaissance Roman face have been strengthened in a way which is illustrated best in the letters "a", "b" and "s". These letters contain, in condensed form, the principle of this type face - in round shapes the dark stroke invariably has a round finial at one end and a sharp one at the other. Another typical feature is the lower-case "g"; the upper part of this letter consists of two geometrically exact circles, the inner of which, a negative one, is immersed down on the right, upright to the direction of the lower loop and the upright knob. The vertical strokes slightly splay out upwards. Some details of the upper-case letters may seem to be too daring, but they are less apparent in the text sizes. It has to be admitted that typographers tend to draw letters in exaggerated sizes, as a result of which they stick to details. Serapion Italic are italics inspired partly by the Renaissance Cancelleresca. This is obvious from the drop-shaped finials of its lower-case descenders. The type face is suitable for illustrated books, art posters and short texts. It has a rather ugly name - after St. Serapion.

As well as ArTarumianIshkhan font ArTarumianIshkhanuhi (Ishkhanuhi from Arm. “Princess” was created as a modern stylization of Armenian medieval lapidary letters. As his feminine, more delicate form.

Bake Bunny is an exuberant refulgent handwritten mix cased typeface apt for headline, editorial, branding, packaging, printed materials and typographic applications. 200+ glyphs including punctuation and numerical.

Recycled was created by creating letters from bits of recycled materials such as cardboard, newspapers etc. and then taking parts of those letters to create new letters.

Presenting the 🗯️💬The Brootahh Comic Typeface💬🗯️ by alitdesign. The Brootahh Comics typeface is inspired by the style of letters in comics that have less serious and fun characters. The lettering of the Brootahh font is a sans serif with distorted characters which gives a fun and design impression for children. The Brootahh font has 2 families, namely the Brootahh Blup font which has more bubble characters that can support comic characters to be cooler. The Brootahh font is perfect for creating designs with non-serious concepts, designs for children, book headers, and of course for text on comics. The Brootahh Comics typeface also gets a bonus character of 230 Comic-themed illustrations that make creating designs even easier. Simply by downloading The Brootahh Comics typeface creating a Comic and non formal themed design is very quick and easy. The Brootahh Comics typeface is perfect for magazine cover designs, brochures, flyers. Instagram ads, Canva Design and so on with comic, non-serious, pop art, game mobile and fun design. Besides that this font is very easy to use both in design and non-design programs because everything changes and glyphs are supported by Unicode (PUA). The Brootahh Comics typeface contains 618 and Brootahh Blup 498 + 230 bonus glyphs with many unique and interesting alternative options.

Welcome to the world of Anowy, where handwriting seduces with impressive display dynamics. This font offers seven font styles including Regular for a classic look, Slant for a dynamic slanted touch, Blur for a natural ink writing effect, Smooth for softness, and Shadow for a dramatic feel. The specialty of the Anowy font is Seven Tiered Styles: Explore a variety of seven Anowy style variants to create a unique and attractive design according to your wishes. A Touch of Handwritten Vulnerability: Every character in Anowy provides a touch of seductive handwriting, creating an air of authenticity and humanity in every detail. Anowy is an ideal choice for projects that require a beautiful handwritten touch and a diversity of styles. Whether you're designing promotional materials, greeting cards, or other creative works of art, these fonts bring an unmatched personal element. Do not miss this opportunity! Get Handwritten Fonts for Anowy Looks now and watch how each word becomes a special artistic expression.