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  1. Dez Squeeze Pro by Dezcom, $32.00
    Dez Squeeze Pro is a display family in seven bold widths. Choose the width that fits the space available for your headline. Dez Squeeze Pro is a very bold display face with multiple language support, nearly 600 glyphs, stylistic sets, Unicase, and many alternates. Dez Squeeze Pro is Bold enough for knock-out photographs, so go ahead, knock yourself out.
  2. Gasthony Signature by Sronstudio, $18.00
    Gasthony - Signature Font - Perfect for branding, invitation, stationery, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, special events, and more. Features: Uppercase and lowercase letters Swash alternates ( Beginning, Ending ) Multilingual symbols, numerals, and punctuation How To Access Alternate Swashes? You can read this article: https://helpx.adobe.com/illustrator/using/special-characters.html Follow Instagram: @sronstudio Thank You!
  3. Libran by Bean & Morris, $35.00
    The Libran font family consists of Libran Regular, Libran Italic, Libran Antique and Libran Small Caps. The broad open counters make for easy reading with a touch of classic roman clarity. The diminutive serifs add a suggestion of the hand crafted origins without obstructing Its clean, contemporary lines. Libran’s generous x-height and short ascenders have been carefully proportioned to maximise reproduction qualities.
  4. Galson Serif by Typehill Studio, $15.00
    Galson Serif attracts a typeface that is smooth, clean, unique, elegant, modern, feminine, sensual, glamorous, simple and very easy to read. Classic style is very suitable to be applied in various formal forms such as invitations, labels, menus, logos, fashion, make up, stationery, letterpress, romantic novels, magazines, books, greeting/wedding cards, packaging, labels. Galson Serif has alternative, Ligature and multilingual support.
  5. Bluend by ahweproject, $10.00
    Bluend is a bold retro-style script display font. With a retro and groovy vibe, this font is suitable for a wide pool of design ideas. This font reads as strong, confident, and dynamic and can add tons of nostalgic character to your designs. This font is PUA encoded which means you can access all glyphs and swashes with ease!
  6. The Roseberry by me55enjah, $8.00
    Introducing The Roseberry, a classic handmade serif. The Roseberry is a handmade serif display typeface, inspired by classic western poster. Imperfect lines and edges lead us to a classic look. In 3 different kind of style, The Roseberry can simply give a vintage vibe on your design. Features: * 3 different style: Roseberry Solid, Outline & Codet. * All caps, numbers and punctuation.
  7. Coupler by District, $25.00
    Coupler is a sturdy text face with low contrast, airy counters, and a strong baseline for smaller sizes and extended reading. Lightly bracketed serifs and pleasantly conspicuous italics temper Coupler’s formal demeanor—well suited for financial reports, news magazines, catalogs, academic journals, and any instructional setting. Four weights with italics and advanced typographical support provide design flexibility in any layout.
  8. Mother Hen AOE by Astigmatic, $19.95
    Mother Hen is an offbeat comic latin typestyle full of quirkiness and bounce. Inspired by the 1965 Looney Tunes cartoon titled “Highway Runnery”, this typeface has all of the spunk of its source. The end result, a lively tribute to its origin, easy to read and fun to look at, a perfect typeface for childrens' books, advertisements, and playful designs!
  9. Hastery Signature by Sronstudio, $18.00
    Hastery - Signature Font - Perfect for branding, invitation, stationery, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, special events, and more. Features: Uppercase and lowercase letters Swash alternates ( Beginning, Ending ) Multilingual symbols, numerals, and punctuation How To Access Alternate Swashes? You can read this article: https://helpx.adobe.com/illustrator/using/special-characters.html Follow Instagram: @sronstudio Thank You!
  10. Concert Series JNL by Jeff Levine, $29.00
    The design of Concert Series JNL is based on hand-lettering for a 1930s-era WPA (Works Progress Administration) poster for the Federal Music Project of New York City’s symphony concerts. Held every Sunday at the Theater of Music [located at 254 West 54th Street], the admission in those Depression-era days was 25 cents and 60 cents, with all seats reserved.
  11. Al Mahdis by Mightyfire, $15.00
    We're proudly introduce Al Mahdis, the arabic-style font. Starting from the idea of ​​making an Arabic font that remains clean and easy to read, Al Mahdis was born. This font is very suitable for writing calligraphy, book titles, or even your business logo. We're honored and hope the Al Mahdis font can be part of your special work. Thank You :)
  12. Santral by Taner Ardali, $39.00
    Santral typeface has been designed with the idea of achieving the ideal balance of geometrical perfection and optical impression. The sharp and precise design of Santral leads to a clear and reliable communuciation with the reader. 12 weights and italic versions, including kerning values and Opentype layout features provide all typographic equipments to get the best result for the typographic layouts.
  13. TCF Diple by TypeCult Foundry, $22.00
    TCF Diple is a sans serif typeface, characterised by the presence of the hand. The letter shapes introduce soft and delicate curvilinear strokes and refined contrast, that contribute to a comfortable and pleasant reading. Available with seven weights and matching italics, TCF Diple comes with extended Latin language support, and multiple options for the numerals available through the OpenType features.
  14. MPI Circle Sans by mpressInteractive, $5.00
    Circle Sans is one of the most unique wood type font designs we"™ve found. It was made in Europe and our cut measures just 3 picas. Letters are a basic, rounded gothic with a medium amount of stroke contrast. This font is easy to read and packs a special punch dropped out from the negative space of a circle.
  15. Enovella by Wontenart, $25.00
    Enovella is a cool and modern Sans Serif font. writing for a magazine that requires a lot of text is the strength of this font. easy to read, and not tired on the eyes. No matter the topic, this font will be an incredible asset to your fonts’ library, as it has the potential to elevate any creation. Thank You
  16. Rhomantics by BaronWNM, $12.00
    Rhomantics is a sans serif font that carries a classic style. Rhomantics font takes a simple form but still has a classic feel in its shape so it is easy to identify each character of the letter to make it easier for us to read. This font can be used in invoice designs, history book covers, branding, advertisements, business cards, etc.
  17. Shine Bright by Bosstypestudio, $12.00
    Shine Bright is a script type family of four fonts. It is inspired by Lovely Fonts and has a soft and welcoming look. Shine Bright can be used for branding, packaging and wherever you need a script font that is easy to read and smooth. Shine Bright has many ties, strokes, and alternative characters that will make your designs unique and beautiful.
  18. Anarchists Stencil by Dimka Fonts, $15.00
    Anarchists' Stencil is Stencil a font with support for all European languages. A total of 556 glyphs are spread across Latin, Greek, and Cyrillic scripts. Clearly distinguishable from a distance, it provides a high contrast and readability. Anarchist slogans graphite was inspired by abandoned highway billboards in Arizona, because the design was looking very bold and was very easy to read.
  19. Cartesian by Tyler Jamieson Moulton, $33.00
    Cartesian is a modular typeface that gets its namesake from Descartes’s cartesian coordinate plane and Conway’s Game of Life. Each character is composed of cells that each can be considered either on or off (alive or dead.) The Cartesian family includes Cartesian Serif and Cartesian Sans Serif. Furthermore, both Cartesian Serif and Sans Serif letterforms feature two-to-one stroke contrast.
  20. Cyrillic Latino by Wiescher Design, $39.50
    Cyrillic Latino is a combination of the cyrillic and latin version of my Bodoni-Classic-Text typefaces. The typeface comes in very handy if you want text to look Russian but can be read by everyone. Since it is a combination of two of my typefaces I only charge the price for one typeface. Your trying-to-be-fair designer, Gert Wiescher
  21. Mauline by Yukita Creative, $14.00
    a modern, stylish serif font that offers excellent legibility for a variety of applications. This font is ideal for use in any kind of graphic design or advertising work, from logo designs to web design and print projects. Its easy-to-read character shapes, distinct letterforms, and beautiful typographic details make this typeface perfect for creating impactful and captivating visual designs.
  22. Informe by Arterfak Project, $19.00
    Informe is a modern monospaced typeface. Built with strong letter shapes, and industrial taste. This typeface was designed to read well in small and large sizes. Informe is suitable for digital interface, simple coding, label, editorial, tickets, and more. Available in 4 styles that you can use for the headline, subheadline, tagline, and body text. Equipped with some alternates and multilingual support.
  23. Celsius Flower by Typehill Studio, $17.00
    Celsius Flower attracts a typeface that is smooth, clean, unique, elegant, modern, feminine, sensual, glamorous, simple and very easy to read. Classic style is very suitable to be applied in various formal forms such as invitations, labels, menus, logos, fashion, make up, stationery, letterpress, romantic novels, magazines, books, greeting/wedding cards, packaging, labels. Celsius Flower has alternative, Ligature and multilingual support.
  24. Collega by Bluestudio, $18.00
    Collega signature font is made to resemble hand scratches. Collega offers beautiful typographic harmony for a variety of design projects, including watermark, logos, branding, wedding designs, social media posts, advertisements, product designs, magazines and others. Collega contains Ligatures and Multi-lingual support. We can't wait to hear your comments and we are very grateful for your visit to our store. Happy designing!
  25. Makeevka by NREY, $19.00
    Makeevka typeface is sans-serif semi-condenced font family. It has wide multilingual support with cyrillic also. This font was crafted with the intention to present clean, legible, multipurpose characters that are easy to read wether it's on screen or print. Fit for all purposes; text, display, headline, print, corporate identity, logo, branding, product, infographic, photography and other applications and medium.
  26. Steinweiss Script by Alphabet Soup, $59.00
    Steinweiss Script began its journey towards daylight when Michael Doret was asked by Taschen Publishing to do cover lettering for the huge commemorative edition they were putting together on the work of Alex Steinweiss—“The Inventor of the Modern Album Cover”. The lettering was to be created to appear similar to the famous “Steinweiss Scrawl” the calligraphy that Steinweiss had used on countless album covers. While designing this piece of lettering, Michael realized that there was great potential for a font that was designed in the spirit of that famous “scrawl”. Through his contacts at Taschen Publishing, he was fortunate enough to be able to contact the Steinweiss family, and get the official Steinweiss approval to proceed with his “Steinweiss Script” project. Michael decided that in addition to giving the font his name as an homage, that he would donate a portion of the proceeds from the sale of this font to the man himself: Alex Steinweiss. Read more about the background of Steinweiss Script in Steven Heller’s article in Imprint. Steinweiss Script is a family of fonts in three weights: Light, Medium, and Bold. Additionally, within each weight there are three variations: Simple, Fancy, and Titling. These variations relate to the size/ratio of the caps to the lowercase, the complexity of those caps, and the size of the ascenders/descenders on the lowercase characters. These variations add usefulness to the font, making it accessible not just for headlines, but for longer passages of text as well. For a better understanding of its unique features please download The Steinweiss Script Users Guide from the Gallery section. PLEASE NOTE: the three Steinweiss Script fonts are cross-platform fonts which depend to some extent on certain advanced OpenType features, therefore they can be used to their full potential only with programs that support those features. When setting Steinweiss Script one should almost ALWAYS select the “Standard Ligatures" and “Contextual Alternates” buttons in your OpenType palette. See the “Read Me First!” file in the Gallery section.
  27. Barbou by Besnowed, $19.99
    Barbou was originally cut in 1925 by Monotype as a counterpart to Fournier, siblings that were different in design but both based on the work of Pierre-Simon Fournier. Whether by choice, accident or oversight, Fournier was preserved digitally, and Barbou was lost to history. Barbou was notably used by Stanley Morrison, in particular as the face of The Fleuron. I fell in love with Barbou when I saw it, and knew that I wanted to bring it to a new generation of designers and readers. This is a revival of Barbou, a faithful recutting with new weights, characters and many of the best features that modern font technology brings. Particular attention was paid to the original Monotype Barbou 178 specimen sheet. Originally only available in a single weight, Barbou has been recut with a variable weight, providing a large degree of flexibility between Regular and Bold. Barbou excels as a comfortable reading face for books, and the variable weight allows you to fine tune the darkness and texture of the page in a way never before possible. Barbou has a distinctive softness, and this revival of Barbou preserves much of the effect the medium of metal type had on the letterforms. This results in a subtly rounded yet defined type, elegant not worn, with the utmost attention and respect to the smallest of details. Barbou was originally cut with disparate x-heights for roman and italic, and this revival of Barbou features both the original italic, as well as a new italic redesigned at the same height as the roman. In Fournier’s time, roman and italic would not be mixed on the same line, but the type must change to meet the needs of a new generation. Barbou also features unique ligatures and alternates, old style numbers, small caps and a full Greek alphabet. Barbou is perfect for books and anywhere a comfortable reading face is required, and excels in flexibility.
  28. Vendetta by Emigre, $69.00
    The famous roman type cut in Venice by Nicolas Jenson, and used in 1470 for his printing of the tract, De Evangelica Praeparatione, Eusebius, has usually been declared the seminal and definitive representative of a class of types known as Venetian Old Style. The Jenson type is thought to have been the primary model for types that immediately followed. Subsequent 15th-century Venetian Old Style types, cut by other punchcutters in Venice and elsewhere in Italy, are also worthy of study, but have been largely neglected by 20th-century type designers. There were many versions of Venetian Old Style types produced in the final quarter of the quattrocento. The exact number is unknown, but numerous printed examples survive, though the actual types, matrices, and punches are long gone. All these types are not, however, conspicuously Jensonian in character. Each shows a liberal amount of individuality, inconsistency, and eccentricity. My fascination with these historical types began in the 1970s and eventually led to the production of my first text typeface, Iowan Old Style (Bitstream, 1991). Sometime in the early 1990s, I started doodling letters for another Venetian typeface. The letters were pieced together from sections of circles and squares. The n, a standard lowercase control character in a text typeface, came first. Its most unusual feature was its head serif, a bisected quadrant of a circle. My aim was to see if its sharp beak would work with blunt, rectangular, foot serifs. Next, I wanted to see if I could construct a set of capital letters by following a similar design system. Rectangular serifs, or what we today call "slab serifs," were common in early roman printing types, particularly text types cut in Italy before 1500. Slab serifs are evident on both lowercase and uppercase characters in roman types of the Incunabula period, but they are seen mainly at the feet of the lowercase letters. The head serifs on lowercase letters of early roman types were usually angled. They were not arched, like mine. Oddly, there seems to be no actual historical precedent for my approach. Another characteristic of my arched serif is that the side opposite the arch is flat, not concave. Arched, concave serifs were used extensively in early italic types, a genre which first appeared more than a quarter century after roman types. Their forms followed humanistic cursive writing, common in Italy since before movable type was used there. Initially, italic characters were all lowercase, set with upright capitals (a practice I much admire and would like to see revived). Sloped italic capitals were not introduced until the middle of the sixteenth century, and they have very little to do with the evolution of humanist scripts. In contrast to the cursive writing on which italic types were based, formal book hands used by humanist scholars to transcribe classical texts served as a source of inspiration for the lowercase letters of the first roman types cut in Italy. While book hands were not as informal as cursive scripts, they still had features which could be said to be more calligraphic than geometric in detail. Over time, though, the copied vestiges of calligraphy virtually disappeared from roman fonts, and type became more rational. This profound change in the way type developed was also due in part to popular interest in the classical inscriptions of Roman antiquity. Imperial Roman letters, or majuscules, became models for the capital letters in nearly all early roman printing types. So it was, that the first letters in my typeface arose from pondering how shapes of lowercase letters and capital letters relate to one another in terms of classical ideals and geometric proportions, two pinnacles in a range of artistic notions which emerged during the Italian Renaissance. Indeed, such ideas are interesting to explore, but in the field of type design they often lead to dead ends. It is generally acknowledged, for instance, that pure geometry, as a strict approach to type design, has limitations. No roman alphabet, based solely on the circle and square, has ever been ideal for continuous reading. This much, I knew from the start. In the course of developing my typeface for text, innumerable compromises were made. Even though the finished letterforms retain a measure of geometric structure, they were modified again and again to improve their performance en masse. Each modification caused further deviation from my original scheme, and gave every font a slightly different direction. In the lower case letters especially, I made countless variations, and diverged significantly from my original plan. For example, not all the arcs remained radial, and they were designed to vary from font to font. Such variety added to the individuality of each style. The counters of many letters are described by intersecting arcs or angled facets, and the bowls are not round. In the capitals, angular bracketing was used practically everywhere stems and serifs meet, accentuating the terseness of the characters. As a result of all my tinkering, the entire family took on a kind of rich, familiar, coarseness - akin to roman types of the late 1400s. In his book, Printing Types D. B. Updike wrote: "Almost all Italian roman fonts in the last half of the fifteenth century had an air of "security" and generous ease extremely agreeable to the eye. Indeed, there is nothing better than fine Italian roman type in the whole history of typography." It does seem a shame that only in the 20th century have revivals of these beautiful types found acceptance in the English language. For four centuries (circa 1500 - circa 1900) Venetian Old Style faces were definitely not in favor in any living language. Recently, though, reinterpretations of early Italian printing types have been returning with a vengeance. The name Vendetta, which as an Italian sound I like, struck me as being a word that could be taken to signifiy a comeback of types designed in the Venetian style. In closing, I should add that a large measure of Vendetta's overall character comes from a synthesis of ideas, old and new. Hallmarks of roman type design from the Incunabula period are blended with contemporary concerns for the optimal display of letterforms on computer screens. Vendetta is thus not a historical revival. It is instead an indirect but personal digital homage to the roman types of punchcutters whose work was influenced by the example Jenson set in 1470. John Downer.
  29. Hargloves Sans by Heypentype, $20.00
    Hargloves sans remixes between grotesque proportions and 80’ industrial inspired-typefaces. Yes, it is a major improvement from original Hargloves fonts with completely different projections. Hargloves Sans intended primarily for text, editorial or long-form text. This new design emphasized on reader joy experience when reading text without losing typeface characters. Hargloves Sans support almost all Latin script language, roughly around 356 latin language according to hyperglot analytics. This language coverage is heypentype priority to serve all possible Latin script language all over the world. The premise is simple, because it is text typeface it should cover all Latin script languages whether its popular language or not. Hargloves Sans have a higher x-height compared to Hargloves. Higher x-height will give a seamless, undistracted reading. The open counter on nearly squared proportions is Hargloves Sans main character. There’s a lot of feature coming for this typeface in the future.
  30. Amrys by Monotype, $65.00
    There's an appealing quirkiness about Amrys, which offers a confidently unusual alternative to more conventional designs. Its charm lies in its tapering tips, flexing stems, and unexpected notches, which combine to suggest something of the chiseller's tool at work. As a modulated serif, its letter shapes live between serif and sans serif, lending the design a sense of pleasing irregularity – something that's really highlighted at larger sizes. However this is also a typeface that works for text, injecting rhythm and texture into reading. “It's distinctive, idiosyncratic, and weird,” says its designer, Ben Jones. He started designing Amrys while studying an MA at Reading University, creating it in response to a brief for a magazine typeface. Amrys features an extensive and impressive character set. In addition to Latin, Amrys covers several scripts including Cyrillic, Greek, Arabic and Armenian. The family consists of 8 weights, from Light to Black, with matching italics.
  31. Senpai Coder by Dharma Type, $9.99
    Senpai Coder is a family of typewrighter-style monospaced font for developing, programming, coding, and table layout. Some desirable features in monospaced fonts are listed below. 1.Easy to distinguish 2.Easy to identify 3.Easy to read Senpai Coder has very distinguishing letterforms for confusable letters such as Zero&Oh, One&I, and Two&Z. A lot of ingenuity makes this family very distinguishable. Italics have somewhat large inclination angle to be distinguished from their Roman. For the same reason, Italics are slightly lighter than Romans. Italic is not cursive Italic. It is near the slanted Roman. This is an intentional design to identify Italic letters. Cursive is not suitable for programming font. Typewriter letterform (serif) is good for reading. Common elements for each letterform makes harmony and a sense of unity. Senpai Coder supports almost all Latin languages. Try this all-new experiment.
  32. Inflate PTx by Pedro Teixeira, $20.00
    Introducing the Inflate PTx font family, a delightful and playful typeface collection that embodies the buoyant spirit of celebration and festivity. This font can be use in old and new apps that use/read fonts, because it's format (old school format :)), not OpenType SVG format. To install fast on the PC: right click in the OpenType file, then "Install". But if you want to open the file, please be pacient. It takes time to open and read the OpenType file depending of the capacity of your PC. The Inflate PTx font family is tailor-made for creative projects, from birthday party invitations and children's book illustrations to social media graphics for Instagram or themed event posters. Its rounded edges and bubbly forms infuse any design with an infectious sense of joy and lightheartedness, making it an ideal choice for those seeking a playful and festive typographic solution.
  33. Donaire It Black - Personal use only
  34. Tighten Caps Light - Personal use only
  35. Maketa IT - Personal use only
  36. Donaire Black - Personal use only
  37. The Occoluchi Minicaps font, carefully crafted by GemFonts | Graham Meade, stands out as a testament to the playful yet functional aspect of type design. This font encapsulates a whimsical spirit whi...
  38. FS Lucas by Fontsmith, $80.00
    Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.
  39. FS Lucas Paneureopean by Fontsmith, $90.00
    Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.
  40. Moving Message JNL by Jeff Levine, $29.00
    A vintage printer's cut for the masthead of the "Fed-O-Gram" (a monthly publication of the Farm Bureau Federation, Inc.) had its title set in letters that emulated a moving message board. This design formed the basis for what is Moving Message JNL.
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