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  1. Milk Cursive by Okaycat, $29.50
    Milk Cursive is the healthy choice. Fortify your designs & fulfill your daily textual needs with these flowing, bubbly letters. Enjoy the refreshingly natural look of an every-man's calligraphy with a fat & wide style. Milk Cursive is extended, containing West European diacritics & ligatures, making it suitable for multilingual environments & publications. It also contains some icons as extra characters, such as a star, a heart, an arrow, flowers, a butterfly, and manicules (pointing hands). Go ahead and have fun with it!
  2. Bonjour by Nicky Laatz, $25.00
    Say hello to BONJOUR! A bold and beautiful brush-lettered font with inky watercolour-like contours, and a natural hand-painted look. Bonjour comes with Opentype alternate upper and lowercase characters, - switch between the letters available to make your lettering look more natural and less like a font. Perfect for using in ink or watercolour based designs or on its own as bold hand-brushed lettering. Bonjour makes for fun, bold branding, quotes, greetings, adverts, posters, packaging and so much more.
  3. Matthia by Linotype, $29.99
    Linotype Matthia is part of the Take Type Library, which features the winners of Linotype’s International Digital Type Design Contest from 1994 to 1997. Dieter Kurz designed Matthia as a slender, flowing brush font. Its characters are in a handwritten style yet stand almost straight, making Matthia a mixture of reserved and lively, of static and dynamic. The font is reminiscent of advertisement typefaces popular in the 1950s and extremely versatile, suitable for short texts in small point size or headlines on posters.
  4. Nerves of Steel BB by Blambot, $9.00
    Here's a deluxe comic book dialogue font with a vintage feel! Nerves of Steel BB comes with Regular, Italic, Bold, and Bold Italic. Contextual Alternates and Auto-ligatures enable six versions of every letter, and three versions of each number, the exclamation point and question mark. Barred-I correction is included as well as bouncy baselines when three or more duplicate letters are typed. To top it off, you get glyphs included for manga letterers, and a large European set of characters!
  5. PiS Wanderlust by PiS, $36.00
    PiS Wanderlust is inspired by specimens from the book „Die Schriften des Malers“ from 1950 and by vintage hand painted signposts and guides found on hikes in the outskirts of Vienna and rural Austria, hence the name Wanderlust! Although classic, constructed modernist it features some charmingly unfashionable quirks and is available in rounded for a smooth and warm feel. Lace up those hiking boots, don't forget to pack some Landjäger and cool drinks and enjoy the view from above the treeline!
  6. Linotype Dummy by Linotype, $29.00
    Linotype Dummy is a part of the Take Type Library, chosen from the contestants of Linotype’s International Digital Type Design Contests of 1994 and 1997. The Canadian artist Tad Biernot based the design of his font on optical illusions like those of M. C. Escher. The reader cannot always exactly decide if a character is twisting toward or away or both. Linotype Dummy is available in black and outline weights and is suited exclusively to short headlines in large point sizes.
  7. Linotype Graphena by Linotype, $29.99
    Linotype Graphena is part of the Take Type Library, selected from the contestants of Linotype’s International Digital Type Design Contests of 1994 and 1997. It is a handwriting font designed by the Italian artist Giancarlo Barison. Consciously irregular and erratic, the letters dance across a page, large and small, tilted and erect. Linotype Graphena could be described as angular, restless, even mischievous. It should be set in point sizes no smaller than 12 and is best used for headlines and displays.
  8. Hilofi Lavoris by Maulana Creative, $11.00
    Hilofi Lavoris is an 80's retro sign painting style font. With bold stroke, italic and fun character with a bit of ligatures. To give you an extra creative work. Hilofi Lavoris font support multilingual more than 100+ language. This font is good for logo design, Social media, Movie Titles, Books Titles, a short text even a long text letter and good for your secondary text font with sans or serif. Make a stunning work with Hilofi Lavoris font. Cheers, MaulanaCreative
  9. Headlined by Thinkdust, $10.00
    Reminiscent of a stencilled spray-paint message, making a stand against the world, Headlined is equally at home expressing the voices of the oppressors and the oppressed. Simple in application, this font sets down an idea and makes it stand out from the crowd with a bold tone backed up by a slight fading that implies age and wisdom. Make a statement with Headlined and watch the world change. Alternatively if you're looking for something a little cleaner, check out Headlined Solid.
  10. Hippie Comics JNL by Jeff Levine, $29.00
    In the 1920 edition of “How to Paint Signs and Sho’ Cards” by E. C. Matthews is an example of what is termed “poster lettering” that is so free form and unusual it borders on the eccentric. Resembling lettering more commonly found in 1960s “underground comics” of the Hippie generation rather than of the Art Nouveau period, it oddly enough works well in both styles. This novelty typeface is now available as Hippie Comics JNL in both regular and oblique versions.
  11. Aquinas by ITC, $29.00
    Aquinas is distinguished by the contrast between its upright, generous capitals and its narrow, slanted lower case letters which look almost like italics. The combination of these so different alphabets creates an opportunity to give texts an unusual yet elegant look. Aquinas is suitable for both running text and headlines and should be used in point sizes of 10 or larger. The lyrical and sophisticated feel of Aquinas makes it a particularly good typeface for poems, songs and other artistic texts.
  12. Aquate Script by Mans Greback, $59.00
    Aquate Script is a professional brush script typeface. It displays a fast but confident movement, with bold curves contrasting sharp corners. With it's multiple alternate alphabets, it is greatly adaptable and really gives a logo or headline the impression of being a custom, hand-painted type. The font supports all European and Latin based languages, as well as all characters you'll ever need. In additional to stylistic and contextual alternates, the typeface contains ligatures and a full set of swash glyphs.
  13. Jonesy by Ksenia Belobrova, $39.00
    Jonesy is a funny modern looking script with a touch of vintage. It’s based on calligraphy and pretends to look like real lettering having almost 700 alternates and ligatures, organic forms and realistic connections. Jonesy is good for menu, packaging, posters and as a starting point for lettering and logos. All contextual alternates are built into the “Liga” feature that is turned on by default. However, when your work with the typeface, please make sure that “Liga” is turned on.
  14. Brushtones by PintassilgoPrints, $29.00
    Freely hand-painted with a flat brush, this font conveys spontaneity both through its typeface design and the numerous alternates it delivers. There are four different glyphs for each lower and uppercase letter and two variations for figures (and yet some punctuation marks). All these alternates are programmed to easily cycle at the click of a button - yes, the absolutely amazing Contextual Alternates one. Brushtones, a bold brush font, nice and handy, just perfect to color your message.​ ​Give it a try!
  15. Edits And Credits JNL by Jeff Levine, $29.00
    Edits and Credits JNL is a cheerful sans serif typeface modeled from ceramic letters in a movie titling set from the late 40s or early 1950s. In the original kit, letters would be lined up accordingly against a contrasting background and photographed for home or professional movie and slide titles. Note: The cap height is slightly smaller than normal for the respective point size. This will give the effect of wider line spacing - similar to that of home movie titles.
  16. Zonaix by PizzaDude.dk, $17.00
    In October 2010 I released a font called “Zanoix” It was based upon a an old horror movie poster. I looked through and old folder, and found the font that served as a base for this the grungy font. Zonaix is opposite to Zanoix, because it is super clean, pointy and is made entirely of straight lines! With the sharp pointed serifs and whacky lines, it is a good choice for a legible seriffed font - not necessarily for anything scary!
  17. F2F Provinciali by Linotype, $29.99
    Heavy techno music, a personal computer, a font creation program and some inspiration had been the sources to the Face 2 Face font series. Alessio Leonardi and his friends had the demand to create new unusual faces that should be used in the leading german techno magazine Frontpage". Even typeset in 6 point to nearly unreadability it was a pleasure for the kids to read and decrypt the messages. The Provinciali letters look like they would be reversed in the spotlight."
  18. Linotype Abstract by Linotype, $29.99
    American designer Frank Marciuliano created the Linotype Abstract display font in 1997. Abstract's letters are made up of collaged elements: a single letter can contain several different textures. Instead of an upper and lowercase, Linotype Abstract offers two different uppercase alphabets, each with different patterns. Text set in Linotype Abstract takes on the appearance of a cubist painting, making it the perfect font for all of your funky type needs. Linotype Abstract is included in the Take Type 4 collection from Linotype GmbH."
  19. Colfige by Alcode, $20.00
    Collge is a serif typeface with ligatures also complete multilingual glyphs. Collge come with Regular style, it will make this typeface can be used in all design projects and works perfectly for pairing with script typeface or handmade fonts, Headlines, Posters, Packaging, T-shirts, Postcards, Invitation, Wedding Sign, Sign Painting, Signboard, and much more. Try Collge, enjoy the richness of OpenType features and let her fun and elegant excitement make you happy and enhance your creativity! You can use this font very easily.
  20. Linotype Cethubala by Linotype, $29.99
    Linotype Cethubala is part of the Take Type Library, chosen from contestants of Linotype’s International Digital Type Design Contests of 1994 and 1997. Designed by the Portuguese artist Patricia Carvalho, it is a playful and unusual font. Its roots lie in the characters of runes and old alphabets and the font is, in the words of the designer, ’an attempt to interpret and carry the knowledge of the magic world.’ Linotype Cethubala is intended exclusively for headlines in large point sizes.
  21. Linotype Bariton Paneuropean by Linotype, $92.99
    Linotype Bariton is part of the Take Type Library, chosen from contestants of Linotype's International Digital Type Design Contests of 1994 and 1997. Designer Alexei Chekulayev designed his font in one weight to mirror the Zeitgeist of the early 1930s. The characters of this extremely bold font are based on the form of a rectangle though its rounded edges soften its look a bit. Linotype Bariton should be used only in larger point sizes in headlines which should really catch the eye.
  22. Feltboard JNL by Jeff Levine, $29.00
    Feltboard JNL was drawn from images of letters and numbers contained in a felt board (also known as a flannel board) sign kit from the 1940s or 1950s. The irregularity of stroke widths and character shapes is representative of the actual shapes of the die-cut pieces found within this kit. Note: The cap height is slightly smaller than normal for the respective point size. This will give the effect of wider line spacing - similar to that of hand-made signs.
  23. Rukola by Nikola Giacintova, $39.99
    Rukola, a friendly brush script that follows in the footsteps of sign painting, features an extensive character set and language support. Turn on the OpenType function and swash alternatives for a more authentic, original appearance. For select characters, simply use the number of spaces after the character to choose from an array of swashes on the final character. Rukola contains small caps for writing in large letters. The typeface is an original script for your poster, package and brand designs.
  24. Afons Infant by Andy Peat, $9.00
    About this font family Afons Infant has been designed for children’s storybooks; using round, single-decker letter forms to create simple, clear and readable stories that children are familiar. Features 5 weights (from thin to bold) Multi language Lowercase Numerals to blend with text Ligatures To be able to access alternative fonts, make sure the software you use can support opentype features such as Microsoft Word, Paint, Adobe, Corel draw and other applications. Designed and published by Andy Peat. Released April 2022
  25. Makata by Cuda Wianki, $29.00
    MAKATA is highly modern and trendy. Use it in decorative headlines, logos, posters, covers and wherever you want use a stylish yet geometric letters. As a regular text font we strongly recommend to you our TOTEM. Thanks to alternate characters (each letter has 3 various versions) typing MAKATA is like painting. Words are very decorative and look like fashionable pattern. Of course there is a nice set of ornaments too to meet the needs of even the most demanding design.
  26. Gutta Percha by HiH, $8.00
    Gutta Percha is a font for golfers. It takers its name from a hard, resilient natural substance that comes from the sap of trees grown in southeast Asia and which was used for the hard core of golf balls well into the twentieth century, when it was gradually replaced with synthetic material. It therefore seemed an appropriate name for a font using the image of a golfer of the 1920s. The letters are from our font Besley Clarendon, reduced to 70%. That means that Gutta Percha set at 40 points will have the same size letters as Besley Clarendon set at 28 points. However, it should be noted that the two fonts have different baselines. If you use them together you will have to manually adjust the vertical alignment. Gutta Percha is obviously a very specialized font, both because of the subject matter and because the uppercase is designed for use as dropped caps. There may not be many uses for it, but when it is right, it will be really right. Whether you are publishing a book about the history of golf or a clubhouse bulletin, Gutta Percha will surely be noticed.
  27. Linotype Punkt by Linotype, $29.99
    Linotype Punkt, from US designer Mischa Leiner, is part of the TakeType Library, chosen from the entries of the Linotype-sponsored International Digital Type Design Contest 1999 for inclusion on the TakeType 3 CD. This font, from US designer Mischa Leiner is available in three weights, light, regular and bold. The basic forms are those of a robust sans serif, however the figures are composed of evenly placed dots, hence the name Punkt, the German word for dot. This distinguishing characteristic lets this font look as though it appears on a background of light. One other unique trait of this font is the nature of the three weights. The figures of each weight have exactly the same measurements, the same width, breadth, etc. The only variable measurements are those of the individual dots making up the forms, making the bold weight much darker than the light while retaining the same outer contours. Linotype Punkt should be used in larger point sizes, as when it is too small the dots blur together and rob the font of its 'light'. The font is therefore best for headlines in large and very large point sizes.
  28. Ed's Market by Laura Worthington, $29.00
    It’s like hiring your own professional sign painter with a solid repertoire of styles; each one is distinctive, yet clearly by the same hand. No variants were created on the computer – each weight and version was individually hand-lettered. Ed’s Market lets you evoke the warm, inviting vibe of classic 20th-century grocery posters and showcard lettering right from your type menu. Smart programming ensures that digital perfection doesn't trump human charm: each display face features three variations of each letter, to ensure a natural hand-painted look when characters repeat. Ed’s Market includes three script styles, each with more than 100 alternate characters and swash forms. Seven display faces feature three variations of each letter, to ensure a natural hand-painted look when characters repeat. Design Elements offer expandable arrows, rules and ribbons; along with badges, swashes, scribbles, clouds and snipes. See what’s included! http://bit.ly/1Mzurs3 *NOTE* Basic versions DO NOT include swashes, alternates or ornaments These fonts have been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/
  29. PTx Flowers by Pedro Teixeira, $15.00
    PTx Flowers Font Family 2 fonts: regular and silhouette each font - 6 glyphs TTF format Bear in mind that each glyph of the font PTx Flowers Regular is close to the maximum limit of points possible in ttf, which means that despite being tested in several programs, illustrator, photoshop, among others including word, some bugs may occur, depending on the rendering capability of the program you are working on. I found however that most of the time, that by the way the bugs, when tested, were only verified in word, that changing the size of the letter/glyph or even the zoom of the document, the letter/glyph was rendered correctly. These fonts have a very limited number of glyphs because, due to the glyphs having too many points, it can take some time to render. This will depend on the capacity of the machine's graphics card (computer, tablet, mobile phone). Hence a low number to take as little time as possible. See at work in word: https://youtu.be/PIMBlja2I5k See ar work in illustrator: https://youtu.be/RJp9X9TQ4so See at work in photoshop: https://youtu.be/yvrBmCJ80pc
  30. Marujo by PintassilgoPrints, $15.00
    Marujo is a highly decorative typeface inspired by painted pieces of Arthur Bispo do Rosário, a striking Brazilian artist who lived for 50 years in a psychiatric institution. Besides its spirited Regular and Light cuts, Marujo family brings nifty eye-catching variations adorned with dots and stripes. It also brings complementary fonts to spice things up even more: there are 2 shadow options and yet a picture font packed with doodles, mostly on nautical subjects (which are strongly present on Bispo do Rosário, a former seaman apprentice.) Bispo do Rosário's works employs a multitude of materials and are often very intricate. Words are everywhere, painted or embroidered at most. He produced a vast amount of works, and is now - posthumously - widely recognized in Brazilian art scene. The psychiatric institution in which he lived is now a museum dedicated exclusively to his work. Marujo draws inspiration not only from Bispo's works, but also from this man's potency, a persistent man who produced amazing art locked in such a tough environment for a life-long. Marujo fonts are positively adventurous and will safely navigate through a sea of feelings, reaching free spirits everywhere. To navigate is precise...
  31. Ongunkan Ogham by Runic World Tamgacı, $50.00
    This font is a latin based version of the ogham alphabet used in the writing of the old irish language. It can be used on Latin keyboards. I will make a unicode font version of this font in the future. Ogham (/ˈɒɡəm/ OG-əm, Modern Irish: [ˈoː(ə)mˠ]; Middle Irish: ogum, ogom, later ogam [ˈɔɣəmˠ] is an Early Medieval alphabet used primarily to write the early Irish language (in the "orthodox" inscriptions, 4th to 6th centuries CE), and later the Old Irish language (scholastic ogham, 6th to 9th centuries). There are roughly 400 surviving orthodox inscriptions on stone monuments throughout Ireland and western Britain, the bulk of which are in southern Munster. The largest number outside Ireland are in Pembrokeshire, Wales. The vast majority of the inscriptions consist of personal names. According to the High Medieval Bríatharogam, the names of various trees can be ascribed to individual letters. For this reason, ogam is sometimes known as the Celtic tree alphabet. The etymology of the word ogam or ogham remains unclear. One possible origin is from the Irish og-úaim 'point-seam', referring to the seam made by the point of a sharp weapon.
  32. Broadgauge Ornate by FontMesa, $25.00
    Broadgauge Ornate originated from MacKellar, Smiths & Jordan in 1869 and was only available as an all caps font with numbers. Today this old beautiful wood type rises again from the archives complete with original numbers and an all new lowercase. An all caps Greek character set has also been added plus accented characters for western, central and Eastern European countries. Included in each font file are two sets of left and right pointing hands located on the Less Than and Greater Than keys and also on the Bracket keys. Because this font works well with a Las Vegas theme I've decided to make the pointing hands gambling related with one set of hands rolling dice and the other holding cards. The condensed versions were created because in today's computer graphics applications people stretch and condense fonts to fit their project but don't notice the change in vertical stroke widths or line thickness. After compressing the letter shapes of each Broadgauge Ornate condensed font the vertical lines were corrected making sure they were the proper width or thickness. The results are balanced condensed versions that weren't simply compressed with out consideration for their appearance.
  33. Semilla by Sudtipos, $79.00
    I spend a lot of time following two obsessions: packaging and hand lettering. Alongside a few other minor obsessions, those two have been my major ones for so many years now, I've finally reached the point where I can actually claim them as “obsessions” without getting a dramatic reaction from the little voice in the back of my head. When you spend so much time researching and studying a subject, you become very focused, directionally and objectively. But of course some of the research material you run into turns out to be tangential to whatever your focus happens to be at the time, so you absorb what you can from it, then shelf it — like the celebrity bobblehead that amused you for a while, but is now an almost invisible ornament eating dust and feathers somewhere in your environment. And just like the bobblehead may fall off the shelf one day to remind you of its existence, some of my lettering research material unveiled itself in my head one day for no particular reason. Hand lettering is now mostly perceived as an American art. Someone with my historical knowledge about lettering may be snooty enough to go as far as pointing out the British origins of almost everything American, including lettering — but for the most part, the contemporary perspective associates great lettering with America. The same perspective also associates blackletter, gothics and sans serifs with Germany. So you can imagine my simultaneous surprise and impatience when, in my research for one of my American lettering-based fonts, I ran into a German lettering book from 1953, by an artist called Bentele. It was no use for me because it didn't propel my focus at that particular time, but a few months ago I was marveling at what we take for granted — the sky is blue, blackletter is German, lettering is American — and found myself flipping through the pages of that book again. The lettering in that book is upbeat and casual sign making stuff, but it has a slightly strange and youthful experimentation at its heart. I suppose I find it strange because it deviates a lot from the American stuff I'm used to working with for so long now. To make a long story short, what’s inside that German book served as the semilla, which is Spanish for seed, for the typeface you see all over these pages. With Semilla, my normal routine went out the window. My life for a while was all Bezier all the time. No special analog or digital brushes or pens were used in drawing these forms. They're the product of a true Bezier process, all starting with a point creating a curve to another point, which draws a curve to another point, and so on. It’s a very time-consuming process, but at the end I am satisfied that it can get to pretty much the same results easier and more traditional methods accomplish. And as usual with my fonts, the OpenType is plenty and a lot of fun. Experimenting with substitution and automation is still a great pleasure for me. It is the OpenType that always saves me from the seemingly endless work hours every type designer must inevitably have to face at one point in his career. The artful photos used in this booklet are by French photographer and designer Stéphane Giner. He is very deserving of your patronage, so please keep an eye out for his marvelous work. I hope you like Semilla and enjoy using it. I have a feeling that it marks a transition to a more curious and flexible period in my career, but only time will tell.
  34. Jillican by Typodermic, $11.95
    Introducing Jillican, the sans-serif typeface that is all about precision and practicality. With its clean lines and geometric design, Jillican is the perfect choice for any project where clarity and efficiency are key. But don’t let its no-frills appearance fool you. Jillican’s simplicity is precisely what makes it so special. This typeface is angled only where necessary, free of any unnecessary adornments or distractions. The result is a typeface that is both modern and timeless, suitable for a wide range of applications. Jillican is available in six weights and italics, giving you plenty of flexibility to use it in any situation. And for those who want to take things up a notch, Jillican offers some exciting variations. Jillican War is a bold stencil style that makes a statement, while Jillican Warpaint adds a touch of artistic flair with its dripping paint effect. For a more dimensional look, there’s Jillican War 3D, a shaded stencil style that brings your text to life. Overall, Jillican is the perfect choice for anyone looking for a typeface that is both practical and distinctive. With its classic British inspiration and computer plotter-drawn aesthetic, Jillican is sure to turn heads and make an impact in any design project. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.
  35. Fontazia Mazzo by Deniart Systems, $15.00
    Fontazia Mazzo features a unique assortment of floral bouquets in abstract vases. A modern addition to any interior design layout or for any project where flowers say just the right thing! Like other type, these dingbats can easily be integrated into any text document or graphic program.
  36. Joined Tightly by Jehansyah, $9.00
    This is a very unique font, because of its cute appearance, will give your designs a very modern look. use this design for any design that smells retro or futuristic, suitable for any appearance of any media design, and supported by unique ligatures, very easy to use
  37. Brembo by Yoga Letter, $16.00
    "Brembo" is a font with a curly style. This font is very unique and elegant. It is suitable for various needs, such as writing on children's themes, animals, learning, Christmas, summer, holidays, book titles, film titles, Halloween, and others. This font is equipped with uppercase, lowercase, numerals, punctuation, and multilingual support.
  38. Nanuk by Hanoded, $15.00
    Nanuk in the Inuit language means polar bear. My 2 year old son's favorite animal is the polar bear and he loves to watch the 'Earth' DVD. Nanuk font is an all caps, outlined affair, ideal for use in posters and covers. It comes with a bear-load of diacritics!
  39. Prosaic Std by Typofonderie, $59.00
    A Postmodern vernacular sanserif in 8 fonts Prosaic designed by Aurélien Vret is a Postmodern typographic tribute to the french vernacular signs created by local producers in order to directly market their products visible along the roads. These signs drawn with a brush on artisanal billboards do not respect any typographic rules. The construction of these letterforms is hybrid and does not respect any ductus. Nevertheless the use of certain tools provokes a certain mechanism in the development of letter shapes. It’s after many experiments with a flat brush, that’s these letterforms have been reconstructed and perfected by Aurélien Vret. This is the starting point for the development of an easily reproducible sanserif with different contemporary writing tools. From non-typographical references of Prosaic towards readability innovation The influence of the tool is revealed in the letterforms: angular counterforms contrasting to the smoothed external shapes. This formal contrast gives to Prosaic a good legibility in small sizes. These internal angles indirectly influenced by the tool, open the counterforms. In the past, to deal with phototype limitations in typeface production, some foundries modified the final design by adding ink traps. In our high resolution digital world, these ink traps — now fashionable among some designers — have little or no effect when literally added to any design. Should one see in it a tribute to the previous limitations? Difficult to say. Meanwhile, there are typeface designers such as Ladislas Mandel, Roger Excoffon, and Gerard Unger who have long tried to push the limits of readability by opening the counters of their typefaces. Whatever the technology, such design research for a large counters have a positive impact on visual perception of typefaces in a small body text. The innovative design of counter-forms of the Prosaic appears in this second approach. Itself reinforced by an exaggerated x-height as if attempting to go beyond the formal limits of the Latin typography. It is interesting to note how the analysis of a non-typographical letters process has led to the development of a new typographic concept by improving legibility in small sizes. Disconnected to typical typographic roots in its elaboration, Prosaic is somewhat unclassifiable. The formal result could easily be described as a sturdy Postmodern humanistic sanserif! Humanistic sanserif because of its open endings. Sturdy because of its monumental x-height, featuring a “finish” mixing structured endings details. The visual interplay of angles and roundness produces a design without concessions. Finally, Prosaic is Postmodern in the sense it is a skeptical interpretation of vernacular sign paintings. Starting from a reconstruction of them in order to re-structure new forms with the objective of designing a new typeface. Referring to typographic analogy, the Prosaic Black is comparable to the Antique Olive Nord, while the thinner versions can refer to Frutiger or some versions of the Ladislas Mandel typefaces intended for telephone directories. Prosaic, a Postmodern vernacular sanserif Prosaic is radical, because it comes from a long artistic reflection of its designer, Aurélien Vret, as well a multidisciplinary artist. The Prosaic is also a dual tone typeface because it helps to serve the readability in very small sizes and brings a sturdy typographic power to large sizes. Prosaic, a Postmodern vernacular sanserif
  40. Jack Stanislav - Personal use only
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