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  1. Rombi Technocrat by Mans Greback, $39.00
    Rombi Technocrat is a geometric, heavy font that features a unique combination of square shapes and slanting angles. Inspired by the dynamics of forward movement and the rigidity of structured design, this italicized font family brings a sense of purpose and direction to your creative projects. The Rombi Technocrat font family includes five weights: Thin, Light, Regular, Bold, and Black, providing a broad range of stylistic options for designs that call for a distinct, angular touch. The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures, and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from Northern Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.
  2. Ultimatum MFV by Comicraft, $19.00
    ALERT: Comicraft's Mad Font Scientist John Roshell and Lead Lab Assistant Drewes McFarling have applied an Unstoppable Force to our Immovable Font ULTIMATUM, successfully splitting it into a family of three fonts! Here’s the secret formula: ULTIMATUM MASS retains the dynamic details of the original with flat, angled corners; ULTIMATUM FORCE cooperates with your demands for a vertical slice of the action; and ULTIMATUM VELOCITY got tired of waiting for a compromise and cut across its horizontals. The complete family features three styles of eight weights for a total of 24 fonts, each with support for 221 languages including Western & Central Europe, Vietnamese & Cyrillic. Three Variable Fonts provide precise control of Weight & Italic slant. ULTIMATUM MASS FORCE VELOCITY is ideal for high performance car & truck branding, sports uniforms, video game graphics, college & university apparel, and any time you want to convey industrial strength and technological innovation.
  3. Griston by Rhd Studio, $20.00
    Introducing the newest product, Griston font, this font is perfect for creating signature logos and watermarks for photography studios or photography logos, best for initial logos or brand signatures. Made with elegant, professional and unique taste, You can try it first by typing what you want below made simple but has a very luxurious feel, this font has a lowercase alternative that is very similar to handwriting using a pen so it is suitable for signatures, logos, watermarks and more. again. can create custom personalized signatures, create custom logos, so this awesome signature is for all. maybe next time I will make an italic or slant version if this font is in great demand and can help with many things you want for signatures, logo branding, or watermarks. If you have any questions about the latest fonts, please send a short message thank you
  4. Redwater Banker by Mans Greback, $59.00
    Redwater Banker is a Western slab-serif typeface. A historical frontier lettering, this font is rough and eroded, with a tough and confident attitude. Redwater Banker is a serif font with a strong cowboy personality, reminiscent of a bank or saloon in the Old West. Use the parenthesis characters ( ) [ ] { } to make patriotic symbols like eagles and crowns. Redwater Banker comes in three styles: The normal Regular, the slanted Italic, plus the bonus Corner font for a decorative edge. The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from North Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.
  5. Private Sans by ParaType, $30.00
    Private Sans is a three styles family of humanistic sans serif based on broad pen calligraphy. Its noticeable distinctions -- a vivid irregular nature which is not typical for usual Cyrillic text faces. Characters of the font have visible “inthasis”, soft terminals and slanted axis in internal ovals. The name of the font reflects an intention to design a typeface for personal messages. It can be used in blogs, e-mails, personal Web pages -- the places where author wants to show his personal attitude and invite visitors to enter his intimate space. It also usable for memoirs, autobiographies, interviews, and for those kind of literature that deals with feelings and emotional experience. The font family was designed by Olga Karpushina on the base of her graduate work of Type and Typography course in British Higher School of Art and Design. Released by ParaType in 2010.
  6. Lectio by Eurotypo, $14.00
    Lectio is a Roman font based on a Venetian Renaissance early typefaces, but with a modern and expressive design. His obvious calligraphic influence favors continuous text reading. The generous internal "eye" gives Lectio an appropriate legibility, its soft and organic modulation avoids fatigue, its robust character is attractive and stimulating in large bodies, especially for use in headlines. Lectio comes in two versions: Lectio and Lectio B. Lectio has seven weight and their corresponding slanted variables (true italics). Lectio B is composed only of Italics in six weight. The ascenders are slightly lower, the descending are more regular and the oblique trace of some letters have a more constant rhythm. Each of these faces has the optimum amount of contrast agains the background and clear and open internal letter shape. These fonts include diacritics for CE languages, Old Style figures, standard and discretional ligatures.
  7. Letric by Mans Greback, $59.00
    Letric is a high-energy capital typeface. With traits of a brush comic title, it has rough and cut edges, electric in nature but with smooth curves. The strokes are reminiscent of a tiger's skin, making for a great jungle or wildlife font. Used in the right context, with the right wording, it fits perfectly as a vintage thriller/splatter/horror movie header typography. This cartoon sans-serif is slanted/italic as default but also comes with a professional upright style. The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from North Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.
  8. Yasemin by Bülent Yüksel, $24.00
    My wife name is Yasemin. After building this typeface, I wanted to honor with my wife’s name. I think I fully reflects the character I created in my mind. I created ornaments and connected glyphs. Yasemin is an OpenType font that contains 1045 glyphs. Ligatures, alternates, starting, endings, a wide range of latin languages and a set of ornaments. And words specially designed to use in advertising slogan, stationery for weddings, birthdays, etc. TIPS: Try using Yasemin at a 20º angle so that the slanted strokes, ornament become perfectly vertical. Having the decorative ligatures feature (dlig) activated is a good option to see letters dance. TECHNICAL: It is absolutely recommended to use this font with the standard ligatures feature (liga) activated. It makes letters ligate perfectly and also improves the space between words. UPDATES: - 3 December 2015 Opentype Feature (fractions) update. - 20 March 2019 Opentype Feature (fractions) update. Some bug fixes.
  9. Paiute by insigne, $9.99
    Feast your eyes on Paiute, the sultry script that'll have your design looking hotter than a Vegas summer! This font is so seductive, it'll make your audience swoon harder than when Elvis was at the Sands. The exaggerated top stroke and sharply slanted terminals give Paiute a look that's straight out of the vintage Vegas scene. It's like the Rat Pack meets Marilyn Monroe in a smoky casino bar. Whether you're designing a magazine cover, book cover, or movie poster, Paiute is the perfect choice for that extra touch of va-va-voom. It's like sprinkling glitter on your design - except it won't get stuck in your hair. So why settle for boring fonts when you can make your project stand out like a sequined jumpsuit? Let Paiute help you bring that authentic 1960s Vegas vibe to your marketing. Your audience will be shouting "Viva Las Paiute" in no time!
  10. Qellia by Valentino Vergan, $17.00
    Qellia is a modern variable font family with lots of style and creativity. Qellia is designed with beautiful ligatures and unique alternate characters. The tall and slim nature of the Qellia characters gives the font an elegant and classy look. The font family contains 10 fonts and 1 variable font, there are 5 weights, and each weight has an oblique. The variable version makes it easy to manually adjust the weight and slant. The Qellia font family has multilingual support for languages such as: Danish, English, Finnish, French, German, German (Switzerland), Norwegian Bokmål, Norwegian Nynorsk, Portuguese, Spanish, Swedish, Swiss German. Qellia is designed with unique letters, this makes it perfect for a wide range of projects such as: branding, magazines, logos, wedding invitations, editorials, product packaging, advertisements and much more. If you a looking for something modern, nostalgic and chic for you next project, Qellia is the font for you.
  11. Plectrum CP by CounterPoint Type Studio, $29.95
    As the first multi-font family designed for the CounterPoint font library, Plectrum offers designers and font lovers an alternative to the usual display style fonts of CounterPoint with a low key yet elegant sans serif family that can serve a variety of functions. Designed as a humanist style sans serif, the letters have variation in stroke weight. The italic faces have some variation in the letter design making them more of a true italic rather than simple oblique faces. The complete family consist of four weights: Regular, Italic, Bold and Bold Italic which can be purchased separately or as a complete package. The typeface has some unique features which add warmth to the design such as a slanted cross bar on the lowercase e and a large x-height. This is a solid, versatile family. Available in OpenType and contains support for Latin based and Eastern European languages.
  12. Paris Helen by Haksen, $14.00
    Introducing the love script Paris Helen! If you are needing a touch of casual chic calligraphy for your designs, this font was created for you! What's Included: Paris Helen (OTF) Paris Helen Slant (OTF) Paris Helen was built with OpenType features and includes beginning and ending swashes alternate characters for both lowercase letters, when combine it would be love letters (without space), numbers, punctuation and these also supports other languages :) Accessing the swashes / opentype features / glyphs: This font works best in a program that supports OpenType features such as Adobe Indesign, Adobe Illustrator CS, or Adobe Photoshop CC. You can access the swashes and alternates from the 'Glyphs Panel' in these programs. More Questions? Here are some (potential) answers! You are not permitted to resell this font in any way. Multilingual Support is included for Western European Languages Also, the sans-serif font used in the preview images is Gotham :) Cheers!
  13. Curvi Technocrat by Mans Greback, $39.00
    Curvi Technocrat is a rounded, geometric font that captures the essence of speed and forward movement. Inspired by the smooth curves of race cars and the energy of urban graffiti, this heavy, slanted font family adds a touch of dynamism and softness to your designs. The Curvi Technocrat font family offers five weights: Thin, Light, Regular, Bold, and Black, making it a versatile choice for a wide range of design projects that require a modern, geometric touch. The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures, and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from Northern Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.
  14. Senpai Coder by Dharma Type, $9.99
    Senpai Coder is a family of typewrighter-style monospaced font for developing, programming, coding, and table layout. Some desirable features in monospaced fonts are listed below. 1.Easy to distinguish 2.Easy to identify 3.Easy to read Senpai Coder has very distinguishing letterforms for confusable letters such as Zero&Oh, One&I, and Two&Z. A lot of ingenuity makes this family very distinguishable. Italics have somewhat large inclination angle to be distinguished from their Roman. For the same reason, Italics are slightly lighter than Romans. Italic is not cursive Italic. It is near the slanted Roman. This is an intentional design to identify Italic letters. Cursive is not suitable for programming font. Typewriter letterform (serif) is good for reading. Common elements for each letterform makes harmony and a sense of unity. Senpai Coder supports almost all Latin languages. Try this all-new experiment.
  15. Rialto Script by Zuzanna Rogatty, $39.00
    Rialto Script is inspired by old polish neon signs and their very imaginative and expressive lettering. Neon signs were designed by great Polish artists and architects during communistic times in Poland. A large number of alternates and swashes make every word unique, just like the neon signs were in this period. The typeface is designed to evolve as your type. It contains contextual alternates, basic and discretionary ligatures, initials and swashes. There are swashes for capitals, beginning and ending swashes in lowercase, plus dash swashes in lowercase. Lower and upper case contain a set of block letters which you can find by turning on Small Caps. Rialto Script is a monolinear display swashed script and came from dynamic and rhythmical handwriting. All of the glyphs sit slightly above the baseline with a slanted axis. Rialto is perfect for titles, logos, signs and of course, neon signs.
  16. Oktah Round by Groteskly Yours, $25.00
    Oktah Round Overview: 1600+ characters per font 16 static fonts 1 variable fonts Extensive OpenType features Support for 220+ Languages (Latin & Cyrillic) Special Symbols, Alternate Sets, and Features Free Trial Fonts Available Oktah Round is a rounded version of Oktah Neue. Oktah Round is soft and friendly, modern and warm. It's a typeface that combines human touch with high functionality. Oktah Round comes equipped with 1600+ characters per font and is available in 16 styles (from Thin to Black), and as a variable font that allows you to change weight and slant angle. Oktah Round supports more than 200 Latin languages and has amazing support for Cyrillic languages like Bulgarian, Serbian, Ukrainian, Macedonian, Russian, and others. Relying heavily on the geometric forms and proportions first introduced in Oktah, this rounded version does more than just smooth out a few corners. To make curves sharper and more uniform, some terminals were modified. Other visual features (like curving tails in 'l' and 't') were dropped to create more clear cut look. Oktah Round is perfectly balanced and finely tuned to be the font you'd want to use again and again. The variety or styles and availability of a variable font give Oktah Round a potential to be used across multiple mediums. Oktah Round supports most Latin based languages, it also has support for Extended Cyrillic. The remainder of the extensive 1600+ glyph character set is reserved for punctuation, numbers, special symbols, and all sorts of additional symbols like squared numbers, geometric shapes, etc. All characters are evenly spaced and carefully kerned, so that there are no overlaps or glaring gaps in any language. OpenType features include Legible Alternates, Case Sensitive Punctuation, Fractions, Sub- and Superscript, Black and White Circled Figures, Ligatures, Oldstyle Figures, Tabular Figures and many others. The variable font incorporates both axes (Weight and Slant) and can be used for web and graphic design alike. 16 static font styles can be purchased separately or as part of Oktah Round family. Two fonts can be downloaded free of charge.
  17. Allerlei Zierat by Intellecta Design, $14.90
    Ornaments family with four different sets plus a decorative capitals font from the rare, valuable and amazing Allerlei Zierat book from Schelter & Gieseck (1902). A research and free interpretation by Intellecta Design. This encyclopedic specimen book of the Leipzig, Germany type foundry and printing supply house J.G. Schelter & Giesecke features, as the title indicates, all kinds of decoration for supplying printing of every type. On the title page, the firm boasts winning grand prize in 1900 in Paris (presumably at the Exposition Universelle). It is hard to do justice in a short description to the variety of styles (traditional, Jugenstil, etc.) and categories (certificates, letterheads, borders, ornaments, exotic motifs, flowers, animals, silhouettes, menus, greeting cards, vignettes humorous and otherwise, images of bicyclists, occupational symbols, portraits, Classical figures, religious art, heraldry, ships, trains, athletes, etc., etc.) offered in this volume. Some of the examples are printed in color, most are in black-and-white. The Jugenstil cover of this copy shows minor wear and soiling. The plate of “Gust. Carlsson & Co., Stockholm” is attached to the front pastedown. A small fraction of pages show minor soiling, a pencil notation or a short closed tear. Two of the fold-outs at the back have a little more damage-one is missing a 1x2 inch piece along the margin, the other has a 3-inch closed tear and an edge which is crumpled. A rare specimen from the Intellecta rare books library.
  18. ITC Oldbook by ITC, $29.99
    For some time, Eric de Berranger had wanted to create a distressed typeface design - one that gave the appearance of antique printing and showed signs of wear, yet was still highly readable. He was busy designing a new face called Maxime, when an idea struck: I realized that I could use these lettershapes as the basis for my antique typeface," he says. The two faces ended up being designed in tandem. While ITC Oldbook clearly captures the flavor of aged, uneven and imperfect printing, it also meets de Berranger's goal of being exceptionally readable in text sizes. Beginning with well-drawn characters was the key, and these were carefully modeled into the distressed forms. "The process was more difficult than I originally thought," says de Berranger. "The antique letters had to be tested and modified several times to work correctly." ITC Oldbook elegantly simulates antique printing in both text and display sizes. And while stroke weights are uneven and curves are irregular, the design has remarkably even color when set in blocks of text copy. Add to this the design's inherent legibility, and ITC Oldbook acquires a range far beyond replication of things old; it's suitable for any project that calls for warm and weathered typography. ITC Oldbook is available in roman and bold weights with complementary italic designs. Small caps, old style figures and a suite of alternate characters and ornaments provide additional flexibility and personality to the design."
  19. Dr Slab by Dharma Type, $14.99
    Extraordinary impact and visual conspicuousness. Dr Slab is a super 3D serif family for posters, logos and all display. The basic idea is not a brand new. Stacking type system have been used since before wood type age. As you imagined, colored wood type(woodcut), many other engravings and contemporary printer machine print many colors separately with different printing plates for each colors. Dr Slab uses the same system for 3d effect. Please use Photoshop or Illustrator, or your favorite graphic design apps that can handle layers. Layers are the printing plates of wood type. You should be able to change text color for each layers. Dr Slab "Base" style is the core of this font family. You can add effects by using the other styles(Rim, Shadow, Ext). Instruction 1. Type your text as you like. 2. Set font-name "Dr Slab" and font-style "Base" 3. Set color for "Base". 4. Duplicate the layer which includes "Base" text. 5. Set font-style and color for new layers. 6. Stacked layers in different font-style and color make the text in 3D. For further detail, https://www.dropbox.com/s/9p9083zv2855bcq/DrSlab.pdf Dr Slab "Base" style can be used solely. Rounded slabs add soft, cute and casual impressions to your design. Spec: OpenType Format (.otf) with over 500 glyphs! Basic Latin ✓ Western Europe ✓ Central Europe ✓ South Eastern Europe ✓ Mac Roman ✓ Windows 1252 ✓ Adobe Latin 1 ✓ Adobe Latin 2 ✓ Adobe Latin 3 ✓ Almost all Latins are covered.
  20. Veronika Luxurious by Great Studio, $19.00
    Veronika Luxurious is a Glamour Luxury typeface. with beautiful letters and a touch of elegant appearance. plant it firmly in a modern design. It is a careful collaboration between beauty and function. Designed specifically for logo-themed projects, the font itself features many alternative and binding options, perfect for creating elegant, chic lifestyle designs, such as logos, titles, branding, web design and book designs. Veronika Luxurious displays both uppercase and lowercase letters, supports Latin-based languages. It holds two weights, Regular and Bold. each offers something different and they are all made to work together in harmony.
  21. FF Letter Gothic Mono by FontFont, $62.99
    Italian type designer Albert Pinggera created this sans FontFont in 1998. The family has 6 weights, ranging from Light to Bold (including italics) and is ideally suited for editorial and publishing, logo, branding and creative industries as well as software and gaming. FF Letter Gothic Mono provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, super- and subscript characters, and stylistic alternates. It comes with tabular oldstyle and tabular lining figures. This FontFont is a member of the FF Letter Gothic super family, which also includes FF Letter Gothic Slang and FF Letter Gothic Text.
  22. Bitterbrush by Hanoded, $17.00
    I needed a name with ‘brush’ in it and most have already been taken, so I did a little digging and found out that Purshia tridentata, a flowering plant native to the mountainous areas of western North America is called bitterbrush. It is also known as antelope brush, quinine brush and buckbrush - but I settled on Bitterbrush. There’s nothing bitter about Bitterbrush. It is actually a very sweet hand brushed font. It comes with ligatures for double letter combinations and a truck load of diacritics. And (something I am very proud of): it supports the Vietnamese language!
  23. ND Raster by NeueDeutsche, $20.00
    Transport yourself back to the year 1994, a time when MS DOS games ignited the imagination of an impressionable young boy. Enchanted by the pixelated wonders of that era, he embarks on a journey that will shape his creative destiny. As the boy loses himself in the captivating landscapes of Commander Keen, the strategic depths of Warcraft: Orcs & Humans, and the mysterious quests of The Secret of Monkey Island, a seed is planted in his mind. The beauty of these games' typography, crafted pixel by pixel, captivates his young heart and fuels a passion for design.
  24. Xaver Nature by Xaver Design Studio, $25.00
    Xaver Nature is inspired by nature. Thus, it is characterized by curves and dynamic thickness of the stroke. At the same time, all letters are anchored on the baseline, which makes the font look calm despite its organic appearance. The Schrit contains two weights: a basic weight that guarantees great legibility even in small sizes. A decorative cut that integrates plants into the typeface as decorative elements. This is particularly suitable for headlines and titles. Furthermore, it offers language support for the entire European region, the North American region, as well as for South America and Oceania.
  25. Rover Pro by Fontforecast, $24.00
    Rover Pro is a hand painted font family that comes in 5 styles: Regular, Bold, Bold Shadow, Bold Rough and Extra. It was designed with retail in mind, but is also perfectly suited for other uses. The flat brush that was used to hand paint all 424 glyphs creates a nonchalant stroke that adds a personal touch and plenty of pizzaz to your design. Combine Rover Pro Bold Shadow with the Bold and Rough styles for more variety and beautiful designs. For extra fun Rover Pro Extra adds another 85 glyphs to play around with. All in all Rover Pro is a smashing painted font family for virtually every project. Rover Pro is PUA encoded. This means that all Rover Pro's characters are fully accessible via Character Map or Font Book (that come with your PC or Mac).
  26. PostIndexHand3 - Unknown license
  27. PostIndexHand2 - Unknown license
  28. PostIndexHand1 - Unknown license
  29. XPointed Desert by Ingrimayne Type, $9.00
    XPointedDesert and XSimpleHands do not have as much variety in the hands as XPhyngern, but their hands point in a lot more directions--up, down, and at 45-degree angles.
  30. Arvada JNL by Jeff Levine, $29.00
    Arvada JNL is Jeff Levine's interpretation of a classic wood type font. Bold, brash and best at large point sizes, this font design also blends well with sports-themed projects.
  31. Reprint JNL by Jeff Levine, $29.00
    Inspired by a bold serif typeface used popularly in the 1960s, Reprint JNL is perfectly adept for handling any titling needs and will get the point across in short order.
  32. Titus by Linotype, $29.99
    British designer David Quay originally created Titus Light in 1984. A serif design, Titus Light is a wide, curvy, and round typeface that is best used in larger point sizes.
  33. Bridgers by Fargun Studio, $13.00
    Bridges is a hand-painted uppercase brush font and includes swashes. Bridges works well for logos, name tags, handwritten quotes, product packaging, merchandise, social media, greeting cards and much more.
  34. Tapas Signpainting by Cifonts, $50.00
    Tapas Signpainting is a typeface based on traditional sign painting letters designed by Cifonts. This family has six variants and is useful to compose display texts, vintage logos, headlines & packaging.
  35. Squarity JNL by Jeff Levine, $29.00
    Squarity JNL is an ultra-bold font derived from Jeff Levine's Yorso Square JNL. Use the font at large point sizes to emphasize messages with power, punch, strength or toughness.
  36. Merry Baubles by Greater Albion Typefounders, $6.00
    Merry Baubles is a set of fleurons in the form of traditional painted glass Christmas Tree ornaments. That's really all there is to say about this piece of typographic fun.
  37. XSimple Hands by Ingrimayne Type, $9.00
    XPointedDesert and XSimpleHands do not have as much variety in the hands as XPhyngern, but their hands point in a lot more directions--up, down, and at 45-degree angles.
  38. Undercoat by Open Window, $19.95
    Undercoat offers a gritty twist on a classic font style (Helvetica). It was completely hand painted which makes the font an organic centerpiece to any of your grungy design applications.
  39. Lovelace by Zetafonts, $39.00
    Designed by Cosimo Lorenzo Pancini and Andrea Tartarelli with Maria Chiara Fantini, Lovelace is Zetafonts homage to the tradition of nineteenth century “Old Style” typography - a revival of Renaissance hand-lettered shapes driven by the desire to create a less formal and more friendly alternative to Bodonian serifs. While taking inspiration from the letter shapes created by Pheimester or Alexander Kay - with their calligraphic curves and heavy angled serifs that influenced Benguiat and Goudy’s typefaces in the 70s - we also tried to add elegance and contrast by following another 19th century revival style: the Elzevir. This digital homage to victorian typography, aptly named after the algorist daughter of lord Byron, is developed in two optical sizes, both in a six weights range from extralight to extrabold. The text variant offers maximum readability thanks to the generous x-height and screen-friendly design, while the display variant excels in the sharp contrast and thin details needed for editorial and large-size titling use. The italics, strongly influenced by calligraphy, have been complemented with a display script family, including luscious swashes and connected lowercase letters, lovingly designed by Zetafont in-house calligrapher. All the thirty weights of Lovelace cover over 200 languages that use latin, cyrillic and greek alphabets, and include advanced Open Type features as Stylistic Alternates, Standard and Discretionary Ligatures, Positional Numerals, Small Caps and Case Sensitive Forms.
  40. Times New Roman PS Cyrillic by Monotype, $67.99
    In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."
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