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  1. FS Jack by Fontsmith, $80.00
    a, g, k and y It was a forensic examination by Jason Smith of his existing designs that laid the groundwork for FS Jack. Jason made a list of unique characteristics that would give the sans serif font its typographic thumbprint, which included an unusually large x-height and slightly off-the-wall letters like the lower-case “a”, “g”, “k” and “y”. “I wanted to make something that was slightly uncomfortable,” says Jason, “and in doing so simplify the quirkiness down to a few letters.” Fernando Mello did “the rest of the cooking”, filling the design out and making the additional weights. Tipos Latinos Upon its release in 2010, FS Jack was submitted by Fernando, who is Brazilian, for the esteemed type design biennial, Tipos Latinos, where it was selected as a winner in the Families category. It went on to be selected for type exhibitions throughout Latin America and around the world. “FS Jack is a workhorse,” says Fernando, “but also very ownable and distinctive, and available in a good range of weights, crafted by Jason and I.” Corporate “FS Jack took a couple of years to get noticed and is still fairly underused,” says Jason, “which is good in a way, for our Brandfont clients that have adopted it.” FS Jack was chosen as the signature font for The Shard in London, from its signage down to business cards. Fontsmith also worked with Lloyds Bank to customise FS Jack into a bespoke font for the bank’s updated brand identity – part of Fontsmith’s Brandfont service, which you can read about here. Fat Jack Included in the FS Jack family – just – is FS Jack Poster, the super-heavy weight of the range. “That was a last minute addition,” says Fernando, “after Jason and I started talking about how much we liked Gill KO, a typeface that is almost comically fat.”
  2. Secession by HiH, $14.00
    Secession is a very readable typeface, suitable for short blocks of text. If you have grown weary of the standard sans-serif faces one sees all the time, you may want to use Secession as a fresh and distinctive substitute. Like Kunstler Grotesk, Secession is one of a number of typeface designs that attempts to reconcile Germany’s blackletter tradition with the international familiarity of roman letterforms in a simple, robust design suitable for meeting the demands of a modern industrial economy, while rejecting the extraneous ornamentation of the departing Victorian era. Unlike Kunstler Grotesk, Secession was designed with a lower case. Secession Bold was originally jointly released as Halbfette Secession by Bauer & Company of Stuttgart and H. Berthold AG of Berlin around 1898. The rest of the family was designed by HiH. The basic family of four: Text, Oblique, Bold and BoldOblique are available in two versions: one set with the standard contemporary lining or ranging numerals for spreadsheets and tables and one set of old-style figures (with OSF in font name) for use with text. The two versions of the basic family, Secession and Secession OSF were released in July 2006. Cousins include ExtraBold, SCOSF Text, and two multi-lingual versions of the text weight. Secession ML includes the Latin Extended-A character set in unicode format plus 17 ligatures and a few strays. Secession GreekML has all the characters of the ML version plus the unicode Greek set and 17 Greek ligatures. Release of the cousins took place in August and October of 2006. Click on BUYING CHOICES. Click on GLYPHS and use drop-down menus and slider to see the all the glyphs for the various fonts. Similar: Birmingham (Ref 100 Ornamental Alphabets, Solo); Spartana (Art Nouveau Display Alphabets, Solo)
  3. Rangarang by Si47ash Fonts, $24.00
    "At last, something beautiful you can truly own!" This is the first Persian Arabic & Latin COLOR font ever designed! Chromatic or Color fonts are fairly new. And Persian Arabic color fonts are extremely rare. Here, you get a font that supports both Arabic and Latin! Rangarang [means colorful] font comes in with a wonderful color set and variety in forms. Every single glyph has a unique palette of colors. If you look closely at the glyphs, you'll see complex paths and connections in every single one of them. Each glyph could be seen as a typographic artwork! Rangarang font is great for entertainment design, posters, business cards, website titles, magazine illustrations, logotypes, book covers, banners, billboards,... There are countless options! Notes: - SVG fonts contain vector letters with gradients and transparency. - These fonts will show up in apps that are compatible with color fonts, like Adobe Photoshop CC 2017.0.1 and above, Illustrator CC 2018. Learn more about color fonts and their support in third-party apps on: www.colorfonts.wtf - Don't worry about what you see here in the preview section in your browser. You may see the glyphs in black here, but this font is working EXACTLY how you can see it in the font pictures I put here. So if you use it in apps that support colored fonts, you can be sure that after installing the font on the system you will be able to use it like every other font. Shahab Siavash, the designer has done more than 30 fonts and got featured on Behance, Microsoft, McGill University research website, Hackernoon, Fontself, FontsInUse,... Astaneh and Hezareh text and headline fonts, Yaddasht and Yadgar handwriting fonts,... already got professional typographers, lay-out and book designers' attention as well as some of the most recognizable publications in Persian Arabic communities.
  4. Supernett cn by FaceType, $19.90
    ›Hi! Please note you are visiting Old Supernett. We decided to upgrade it: more styles, more glyphs, more features, more everything! View New Supernett here: Supernett 2019› Georg from FaceType Supernett – a versatile hand drawn/handmade/handwritten font – is tailored for large font sizes but also impresses with an astounding legibility in small typesettings. Supernett is fairly condensed for space-saving headlines. The extensive character set supports Central and Eastern European as well as Western European languages. Each style contains more than 4700 glyphs to let the font look real hand-made. Three OpenType features are specially created to enhance this impression, with a maximum effect when applied to big type: Alternating Letters For a truly hand-drawn look, letters and numerics alternate randomly between three different variants → activate Contextual Alternates Rotating letters All glyphs rotate randomly and slightly around their own axis → activate OpenType Swashes Varying Baseline Shift Each single glyph moves individually up or down → activate OpenType Titling Alternates More OpenType Features: Case Sensitive Forms This feature shifts various punctuation marks to a position that works better with all caps typography → It is deployed when an app’s all-caps styling is applied Slashed Zero The problem with the numeral 0 is that it can look too much like O in some typefaces. This feature replaces every zero with a slashed zero → activate Zero with a Slash Fractions Substitutes figures separated by a slash by proper fraction glyphs. A date however, written like 10/12/2013 will remain unchanged → activate Fractions Stylistic Set 03 Choose between two different styles of bullet (•) → activate Stylistic Set 03 Stylistic Set 04 Choose between two different styles of Y → activate Stylistic Set 04 View other fonts from Georg Herold-Wildfellner: Sofa Serif | Sofa Sans | Mila Script Pro | Pinto | Supernett | Mr Moustache | Aeronaut | Ivory | Weingut
  5. Das Reicht Gut Regular is a quintessential representation of functionality meeting artistry—a font created by Matt Perkins that seamlessly marries practicality with a distinct aesthetic appeal. At fi...
  6. Bibliophile Script by Sudtipos, $79.00
    A friend once jokingly told me that what I really do is mine extinct arts for parts to use in modern things, like going to the scrapyard to pick up bumpers, quarter-panels and dashboards off of Datsuns and Ponies to build a shiny new Ferrari. I still kind of grin at that, but I certainly do spend a lot of time looking at old things and imagining ways they would work today. This shiny new Ferrari here is called Bibliophile, and it contains scrap heap parts from various pages by Louis Prang, the Prussian-American printer and publisher who inspired my Prangs fonts. This is my second engagement with the late 19th century man, and it’s quite a bit more intricate than just an italic Didone with a connected lowercase. Bibliophile marries Round Hand calligraphy with Italian capitals, two styles not often relayed in the same alphabet, but work together beautifully when combined well. When you combine them well with a few long-practised tricks of the trade, then mix in a few trusted features from my previous work over the years, you get my usual crazy exuberance, like 17 different shapes for the d, 21 different forms for the y, endings, beginnings, swashes, ornaments, and so on. It’s no secret that I can get carried away when I’m so consumed by an idea. — Bibliophile comes in 2 weights, each of them with over 900 glyphs covering all the latin languages. Bibliophile also comes with a bold weight, something I’m always reluctant to do with something as adventurous and complex as the structure of this historical mashup. But I couldn’t chase away the idea of increasing the contrast while maintaining the hairlines in a lowercase this narrow. Part of it was the curiosity about the outcome, and part was the sheer challenge of it. I think it turned out OK. Words set in either weight will show delicateness and elegance, and the more time you spend inside the font and micro-manage the setting, the more ways you will find to magnify either. Bibliophile can be as muted or luxurious as you want it to be. This is the kind of alphabet that fits well in fashion marketing and high-end packaging, from the very subdued to the super-exquisite. Enjoy the gleaming new vehicle made with freshly polished old parts.
  7. PF DIN Text by Parachute, $79.00
    The purpose of the original DIN 1451 standard was to lay down a style of lettering which is timeless and easily legible. Unfortunately, these early letters lacked elegance and were not properly designed for typographic applications. Ever since its first publication in the 1930’s, several type foundries adopted the original designs for digital photocomposition. By early 2000, it became apparent that the existing DIN-based fonts did not fulfil the ever-increasing demand for a diverse set of weights and additional support for non-Latin languages. Parachute® was set out to fill this gap by introducing the PF DIN series which has become ever since the most comprehensive and sophisticated set of DIN typefaces. It was based on the original standards but was specifically designed to fit typographic requirements. Its letterforms divert from the stiff geometric structure of the original and introduce instead elements which are familiar, softer and easier to read. The first set of fonts was completed in 2002 as a group of 3 families which included condensed and compressed versions. With its vast array of weights, the extended language support, but most of all its meticulous and elaborate design, it has proved itself valuable to numerous design agencies around the world. Ever since its first release, it has been used in diverse editorials, packaging, branding and advertising campaigns as well as a great number of websites. It was quoted by Publish magazine as being “an overkill series for complex corporate identity projects”. The whole PF DIN Text type system (with normal, condensed and compressed styles) includes 45 weights from Hairline to Extra Black including true-italics. Additionally, every font in the Pro series is powered by 270 very useful symbols for packaging, environmental graphics, signage, transportation, computing, fabric care. There are 2 versions to choose from: The PRO version is the most powerful. All weights support Latin, Cyrillic, Greek, Central/Eastern European, Romanian, Baltic and Turkish, with 20 advanced opentype features including small caps. The standard STD version is more economic. All weights support Latin, Central/Eastern European, Romanian, Baltic and Turkish, with 18 advanced opentype features including small caps. In 2010 Parachute® released 4 new families DIN Monospace, DIN Stencil, DIN Text Arabic and DIN Text Universal. All these are complemented by the popular DIN Display version. Altogether the Parachute DIN series is a set of 8 superfamilies with a total of 96 weights.
  8. Milea lover by Mega Type, $12.00
    Milea Lover is a beautiful script font with an irregular baseline. Milea Lover comes with a feminine and trendy style that gives a touch of love to your design projects. Milea Lover looks very beautiful for branding, logo, wedding invitations, greeting cards, fashion, book covers, posters, labels, quotes and other romantic projects. Have fun using Milea Lover!!! I really hope you enjoy it! Feel free to follow, like and share. Thank you so much for checking out my shop!
  9. Amealnia by Josstype, $12.00
    Amealnia Script is a new modern script font with an irregular baseline. Amealnia looks lovely on wedding invitations, thank you cards, quotes, greeting cards, logos, business cards and more. Perfect for using in ink or watercolor. Including initial and terminal letters, alternates, ligatures and multiple language support. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe In design & CorelDraw X6-X7, Microsoft Word 2010 or later versions.
  10. Mancave SRF by Stella Roberts Fonts, $25.00
    Mancave SRF is the perfect font for the ultimate party Neanderthal. Holding court in his den with a case of beer, wide screen TV and all of his sports buddies, he is safe and secure in his lair. Bold, brash and angular, this typeface was designed for Stella Roberts fonts by Jeff Levine. The net profits from my font sales help defer medical expenses for my siblings, who both suffer with Cystic Fibrosis and diabetes. Thank you.
  11. Malibu by ITC, $29.99
    Malibu was designed for ITC by Alan Meeks in 1992 and is a font with distinctive calligraphic roots. Pronounced stroke contrast and a marked leaning to the right give the font its energetic, lively image. The letters look almost as though cut from paper, their outer contours angular and pointed against a background. Flowing and demure, Malibu works well for both short texts and headlines. For best results, the lower case letters should be set close together.
  12. Freehand 471 by ParaType, $30.00
    Freehand 471 is the Bitstream version of Cascade Script by Matthew Carter. Released by Mergenthaler Linotype in 1965, this design is based on an earlier type by the Ludlow foundry. It's a dark, disconnected script with angular forms. It seems written by heavy marker and thus suitable for informal posters and signage and for advertising and display typography as well. Central European, Cyrillic, and Greek Monotonic characters were designed by Oleg Karpinsky. Released by ParaType in 2011.
  13. Corymbus by Nathatype, $29.00
    Unveil the artistry of the written word with Corymbus, a script font that captures the beauty of handwriting. The interplay between thick and thin lines creates a visual feast for the eyes. The whimsical irregularity mirrors the fluidity of natural handwriting. The distinctive hallmark of this font lies in its swinging endings-each letter playfully extends beyond its baseline, creating a sense of rhythm. Corymbus fits in headlines, logos, print media, editorial layouts, and many more.
  14. Foundry Form Serif by The Foundry, $90.00
    Foundry Form Serif was drawn concurrently as a sans and a serif, with matching capital and x-height proportions for harmonious use. The Foundry Form Serif design has a strong horizontal emphasis, slightly condensed proportions for economic use of space, and open counters ensuring legibility at small sizes. Both families function independently. Foundry Form Serif includes a true italic; the angularity and sharp serifs help to retain maximum clarity, with the contrasting stroke widths adding refinement.
  15. Irena by Hanoded, $15.00
    Irena is a cubist/expressionist font inspired by Vojtěch Preissig. Preissig (1873-1944) was a Czech typographer, printmaker, illustrator and teacher, whose work was influenced by Japanese Art and Symbolism. During WWII, Preissig supported the Czech resistance and he was arrested in 1940. He died on June 11th in Dachau concentration camp. This font was named after his daughter Irena Bernášková. The Irena font is angular and square(ish), yet easy to read. It comes with extensive language support.
  16. ITC Skylark by ITC, $29.99
    ITC Skylark, from designer Patty King, is an alphabet with a strong handwritten character and calligraphic influences. The figures look as though they were written with a broad-tipped pen on rough paper. The result is a light stroke contrast, irregular outer contours, pointed stroke endings and a clear slant to the right. These characteristics lend the font its spontaneity and liveliness. ITC Skylark is best used for headlines and short texts in point sizes of 12 and larger.
  17. Hello Freshtea Brush by Lucky Type, $14.00
    Hello Freshtea is a rough brush and fresh handwritten script font with an irregular baseline and dramatic movement. This font is great for your next creative project such for use with logos, printed quotes, invitations, cards, product packaging, headers, logotype, letterheads, posters, apparel design, labels, and more. Hello Freshtea is complete with uppercase and lowercase letters, as well as multi-language support, numbers, punctuation. also provide some ligatures. Mail Support: If you have any question, please contact.
  18. Derlone by Soft Creative, $16.00
    Derlone is a new modern brush font with irregular basic lines. contemporary design approach, natural handmade, suitable for use in title designs such as clothing, invitations, book titles, stationery designs, quotes, branding, logos, greeting cards, T-shirts, packaging designs, posters and much more. Complete with upper and lower case letters, as well as multi-language support, numbers, punctuation, and several ligatures as complements. Thank you so much for looking and let me know if you have any questions.
  19. Oilvare by Adam Ladd, $25.00
    Oilvare is a hand-drawn, layered typeface inspired by vintage painted signs and oil cans. While sturdy, it also has a softer side—wide proportions, oval-inspired forms, curled angle strokes, and a medium contrast all help give it a little bit of distinction from the typical sans serif. Mix, match, and layer the styles to your liking. Carefully drawn, when you enlarge the typefaces, the subtle irregularities become more apparent and harken to hand lettering of the past.
  20. Onyon by Ingrimayne Type, $9.00
    Onyon is a bizarre typeface with vertical stems that thicken in the middle and narrow at the ends. It was created as an experiment to see what a typeface would look like if the vertical stems were diamond or rhombus shaped. The letters are angular with unusual triangular serifs and they have no curves. It is a harsh, cruel typeface that will make your eyes water if you use it at small point sizes for text.
  21. Dreamy Brush by Gatype, $14.00
    Dreamy Brush is textured brush font, contemporary approach to design, handmade natural with an irregular baseline. Suitable for use in title design. Such as apparel, invitations, books tittle, stationery design, quotes, branding, logos, greeting card, t-shirt, packaging design, poster and more. Dreamy Brush includes a complete set of uppercase and lowercase letters, as well as multi-language support, numbers, punctuation, ligatures. Thanks so much for looking and please let me know if you have any questions.
  22. Citrus Gothic by Adam Ladd, $25.00
    Citrus Gothic is a hand drawn, sans featuring solid, texture, inline, rough, shadow, and italic styles. It’s design leans on the classic, condensed gothic appearance but adds flair with the irregular details and curled terminals. An all-caps typeface that is functional and unique, making it great for branding, packaging, headlines, and other display uses. The uppercase and lowercase are each individually drawn so switch between them as you typeset for a more authentic, hand drawn appearance.
  23. Deconstructed JNL by Jeff Levine, $29.00
    Deconstructed JNL is another set of rubber stamp alphabet letters and numbers from a 1930s toy printing set. The original typeface of this set is Cheltenham Open. The stamps were printed out and scanned, creating this limited-character font with dual characteristics. At small point sizes it replicates inked rubber stamp impressions, but in larger format it shows angular lines and erratic character shapes as if made from cut paper or lettering that was intentionally made to look damaged.
  24. Intensiva by Graviton, $24.00
    Intensiva font family has been designed for Graviton Font Foundry by Pablo Balcells in 2019. It is a slightly condensed, humanistic sans serif typeface with angular details and shortened endings that provide an unorthodox appearance. Despite of this particular features, it is suitable for any kind of project, text length, size and, due to it subtle condensation, it is particularly effective for space economizing. Intensiva consists of 8 styles, each containing small caps and glyph coverage for several languages.
  25. Ashbourne 1241 by New Renaissance Fonts, $20.00
    Rick Bradley - known for his Fine Hand, Bible Script, Bradley Hand and Calligraphic Ornaments - drew this font from a gravestone in Ashbourne, Derbyshire, dated 1241. The irregularity lends a special charm to this 'English dialect' version of the international Lombardic style, while the ornamental points reflect the mediaeval 'horror vacui', fear of empty spaces where the evil one might creep in with his influences. Perhaps most useful as a display font, but complete with lower case and extras.
  26. Smoltimes by Lucky Type, $18.00
    Smoltimes are two variations of a new modern brush font with irregular baselines. a contemporary approach to design, handcrafted in nature, perfect for use in title designs such as clothing, invitations, book titles, stationery designs, quotes, branding, logos, greeting cards, t-shirts, packaging designs, posters and more. Complete with upper and lowercase letters, as well as multi-language support, numbers, punctuation, and multiple ligatures. Thank you very much for looking and let me know if you have any questions.
  27. Schnitz by Linotype, $29.99
    Linotype Schnitz is part of the Take Type Library, selected from the contestants of Linotype’s International Digital Type Design Contests of 1994 and 1997. Designed by the Finnish artist Osmo Niemi, the characters seem to contain no round forms at all. Linotype Schnitz looks as though it were chiseled and has an angular, almost brittle feel. The restless and lively appearance makes Linotype Schnitz particular well-suited to headlines and shorter texts with point sizes of 12 and larger.
  28. Kidcut by Malgorzata Bartosik, $29.00
    Kidcut is a typeface created by cutting glyphs out of paper with scissors. The shapes are irregular, giving the impression of being cut out by a child. The typeface contains upper and lower case letters of the Latin alphabet (basic, Eastern, Western and South Western Europe, Vientamese and Pinyin) and three contextual alternates from each glyph, which is very important when there are three identical letters in one word - then we have the impression of handmade, not repetitive.
  29. Macis by Stabenfonts, $30.00
    Macis is a real-and-fake-retro-modern font-family containing five weights from thin to black. It is inspired by shop signs, packaging and typography from around the middle of 20th century. Though it is strictly geometrically constructed, it contains some hand-crafted influences as well as some irregularities. Some say, it dances on the baseline, ’cause the bowls and curves reach far out over the stems. Use it in big sizes, especially the extreme weights!
  30. Reporter No. 2 by Linotype, $29.99
    Carlos Winkow designed Reporter in 1938 for the Wagner foundry. The strokes of this interesting script have the texture of dry brushwritten letters. The alignment is slightly irregular, giving it a spontaneous feeling. Reporter No. 2 is a slightly simplified version of the original Reporter, without the numerous small white strokes inside its stems, which gave the original a scribbly effect. The font is bold and informal. It works well in signs, posters, and other display uses.
  31. Risthiya Brush (DEL) by Gatype, $14.00
    Risthiya Brush is textured brush font, contemporary approach to design, handmade natural with an irregular baseline. Suitable for use in title design. Such as apparel, invitations, books tittle, stationery design, quotes, branding, logos, greeting card, t-shirt, packaging design, poster and more. Risthiya Brush includes a complete set of uppercase and lowercase letters, as well as multi-language support, numbers, punctuation, ligatures. Thanks so much for looking and please let me know if you have any questions.
  32. Masyte by holyline design, $17.00
    MASYTE by Holyline is a sans serif display typeface with reguler and italic style . It's very bold and fun with a unique shape. Perfect for headline, custom logo, or anything for your creativity and MASYTE is perfect typeface if you want something new with your project. Happy creating!
  33. Happy Brain Creepy Thalamus by TypoGraphicDesign, $19.00
    CONCEPT/ CHARACTERISTICS The base was a head-vein illustration. This served as a design grid. Novel letterforms were sought and found. Hand-drawn analog and digitized later. Experimentally, novel, fresh and an eye-catcher. Completely new insights into the human brain. A font for happy thoughts. ghostly visions, or simply for the next freshen party flyers. APPLICATION AREA The happy, creepy, Horror handmade font »Happy Brain Creepy Tha­la­mus« with many language support would look good at head­lines. Magazines or web­sites, party flyer, movie pos­ters, music Poster, music covers or webbanner. TECHNICAL SPECIFICATIONS Head­line Font | Dis­play Font | Handmade Horror Font "Happy Brain Creepy Thalamus" Open­Type Font with 283 gly­phs, alter­na­tive let­ters and liga­tures (with accents & €) & 1 style (regu­lar).
  34. Dirty Deo Hand Ink by TypoGraphicDesign, $19.00
    CONCEPT/CHARACTERISTICS
 Experimental analog handwritten style. Handwritten in ink in a conventional roll-on deodorant. The dirty, grimmy Grunge-Look and the sloppy, rough Handwritten-Look script cha­rac­ter, gives the type­face a high reco­gni­tion value and uniqueness. The motto is handmade, rough & experimental. APPLICATION AREA
 The rough, ink-like, handwritten look of the handmade font „dirty deo hand ink“ would look good at logos, dis­play size for poster, flyer, comics and gra­phic novel let­te­ring, head­lines in maga­zi­nes or web­sites, packa­ging, music covers or webbanner etc. TECHNICAL SPECIFICATIONS 
Head­line Font | Dis­play Font | Raw Trash Script Font „dirty deo hand ink“ OpenType Font with & 282 gly­phs & 1 style (regu­lar). Symbols and liga­tures (with accents & €)
  35. The Boodas.de | My | Regular font is a distinctive typeface with a lively and engaging personality. At first glance, its characters capture the eye with their smooth and clean lines, suggesting it's ...
  36. LT Wave - 100% free
  37. LT Superior Serif - 100% free
  38. Naville by Letterhend, $16.00
    Introducing, Naville Sans, the all caps font family. This family has 6 weights - extra light, light, reguler, medium, semibold and bold. The clean and simplicity look of the font suitable for wide range of graphic needs especially for headline, title, sign board, information board, billboard and for UI/UX design.
  39. Flick Casual by Jeff Marshall, $35.00
    This hand-lettered italic casual is another versatile font produced by Jeff Marshall, aptly named “Flick” due to its off the brush casual feel. This style was a work horse back in the day where it was used on cafe menu boards through to regulation lettering on trucks and aircraft.
  40. Miedinger by Canada Type, $24.95
    Helvetica’s 50-year anniversary celebrations in 2007 were overwhelming and contagious. We saw the movie. Twice. We bought the shirts and the buttons. We dug out the homage books and re-read the hate articles. We mourned the fading non-color of an old black shirt proudly exclaiming that “HELVETICA IS NOT AN ADOBE FONT”. We took part in long conversations discussing the merits of the Swiss classic, that most sacred of typographic dreamboats, outlasting its builder and tenants to go on alone and saturate the world with the fundamental truth of its perfect logarithm. We swooned again over its subtleties (“Ah, that mermaid of an R!”). We rehashed decades-old debates about “Hakzidenz,” “improvement in mind” and “less is more.” We dutifully cursed every single one of Helvetica’s knockoffs. We breathed deeply and closed our eyes on perfect Shakti Gawain-style visualizations of David Carson hack'n'slashing Arial — using a Swiss Army knife, no less — with all the infernal post-brutality of his creative disturbance and disturbed creativity. We then sailed without hesitation into the absurdities of analyzing Helvetica’s role in globalization and upcoming world blandness (China beware! Helvetica will invade you as silently and transparently as a sheet of rice paper!). And at the end of a perfect celebratory day, we positively affirmed à la Shakti, and solemnly whispered the energy of our affirmation unto the universal mind: “We appreciate Helvetica for getting us this far. We are now ready for release and await the arrival of the next head snatcher.” The great hype of Swisspalooza '07 prompted a look at Max Miedinger, the designer of Neue Haas Grotesk (later renamed to Helvetica). Surprisingly, what little biographical information available about Miedinger indicates that he was a typography consultant and type sales rep for the Haas foundry until 1956, after which time he was a freelance graphic designer — rather than the full-time type designer most Helvetica enthusiasts presume him to have been. It was under that freelance capacity that he was commissioned to design the regular and bold weights of Neue Haas Grotesk typeface. His role in designing Helvetica was never really trumpeted until long after the typeface attained global popularity. And, again surprisingly, Miedinger designed two more typefaces that seem to have been lost to the dust of film type history. One is called Pro Arte (1954), a very condensed Playbill-like slab serif that is similar to many of its genre. The other, made in 1964, is much more interesting. Its original name was Horizontal. Here it is, lest it becomes a Haas-been, presented to you in digital form by Canada Type under the name of its original designer, Miedinger, the Helvetica King. The original film face was a simple set of bold, panoramically wide caps and figures that give off a first impression of being an ultra wide Gothic incarnation of Microgramma. Upon a second look, they are clearly more than that. This face is a quirky, very non-Akzidental take on the vernacular, mostly an exercise in geometric modularity, but also includes some unconventional solutions to typical problems (like thinning the midline strokes across the board to minimize clogging in three-storey forms). This digital version introduces four new weights, ranging from Thin to Medium, alongside the bold original. The Miedinger package comes in all popular font formats, and supports Western, Central and Eastern European languages, as well as Esperanto, Maltese, Turkish and Celtic/Welsh. A few counter-less alternates are included in the fonts.
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