When Social Gothic first launched in 2007 as a basic single font, it became an instant branding and advertising favourite. It was used widely by a few major fashion outlets and department stores, then soared to new heights of exposure when it became the billboard-cause standard face for a few charity outfits and political organizations throughout Canada’s major urban centres. Social Gothic is a unicase font that combines standard sans serif elements with some distinct “wooden” shapes and oval lowercase components, to make for a totality that achieves a handmade look while maintaining a clean, legible, understated and easy message delivery. It is a gothic with quite a few humanist leanings, something seldom found in the sans serif genre. This retail Social Gothic family is the re-conceptualized, refined and optimized redux of the many bespoke versions that were commissioned and customized for various proprietary brands and projects over the years. The remastered set consists of four multi-script weights, rough and soft variations, and a very unique stencil treatment. Each of the Social Gothic fonts contains over 550 glyphs and support for Latin, Greek and Cyrillic languages.

Adelon Serial is a classic flare serif typeface. Use it for titling, packaging, and other types of headlines.