Black Radiant is a retro display serif font that exudes a classic charm and bold character. With its design inspired by retro styles, this font brings an elegant touch and evokes a sense of the past. Each letter is meticulously crafted with careful attention to detail and proportion, resulting in a visually appealing and unique appearance. Black Radiant is perfect for projects that require a vintage feel, such as posters, logos, packaging, and promotional materials that aim to capture a nostalgic and sophisticated atmosphere. This font will add a special touch to your designs and captivate viewers with its retro allure and distinctiveness.

Designed by José José Villamizar, Enza Expanded is a display sans font family. This typeface has nine styles and was published by Neo Type Foundry. This font includes 8 OpenType features including Stylistic Alternates and Standard Ligatures making this font a great value. Enza Expanded has extensive Latin language support. Its design stems from the typographic exploration for conducting an identity aimed at entrepreneurs of the Millennial Generation, also known as Generation Y. Its use is recommended for titles, semicondensed texts or short, and elements of visual communication large phrases. It is also ideal for creating logos, in packaging, signboards and poster design.

Magnolia Rainflower Font This modern serif typeface features serif. The name of this font is taken from one type of tulip. Perfect for gorgeous logos & titles, Magnolia Rainflower will pair beautifully with many fonts and work well with whatever project you're working on. A full set of punctuation and numerals Some instructions consist of NOTE about using alternative style fonts and glyphs after you download it Include Alternate, Swash & stylistic set Typeface. That's it! If you have any questions at all, feel free to pop me a private message, I'm always more than happy to help you along :) Happy creating!

"Phanter Black" is a display font with a modern, space, and futuristic theme. This font reflects elements of technology, strength, and a futuristic aesthetic often associated with modern design. The space theme adds an element of exploration and the unknown in the universe to your design. "Phanter Black" is well-suited for various design projects that aim to emphasize these aspects, including space-related designs, advanced technology, advertisements for futuristic products, and more. With "Phanter Black," you can create designs that convey durability, strength, and a bold vision of the future, while infusing a futuristic touch into your projects.

Apotheosis is a chic, clean handwritten font with modern flows. Includes automatic ligatures, stylistic alternates and a beautiful big ending "s" that gives statement to the words. It also includes a small uppercase sans to make the perfect combination. A beautiful font great for branding, labeling, packaging, etc. Opentype Features This font contains opentype features and must be used in a program that supports opentype like Adobe to access the alternates in the Glyphs panel. Includes: Apotheosis: A clean modern script font. Apotheosis Sans: A modern uppercase sans serif perfect for pairing and great for descriptions, taglines, etc. Language support

Syabil is a sans serif font family designed by Eko Bimantara. This font crafted with the intention to present a clean, legible, multipurpose that easy to read wether it on screen or print. Fit for all purposes; Text, display, headline, print, corporate identity, logo, branding, product, infographic, photography and other application and medium. This font consist of 9 weight; Thin, Light, Book, Regular, Medium, SemiBold, Bold, ExtraBold and Heavy with each weight paired by italic. Also including Latin Plus language support with more than 11.700 glyphs in all weight which make this font contain broad language support.

The standard American sanserif of the first two thirds of the twentieth century, prepared for ATF by Morris Fuller Benton in 1908 under the name News Gothic, with a matching lightface known as Lightline Gothic. Linotype’s Trade Gothic follows News Gothic except for its widely-spaced straight-sided boldface based on ATF Alternate Gothic No.3. Linotype matches News Gothic Bold, a boldface version that originated at Intertype, with Trade Gothic Bold No.2. Ludlow Record Gothic follows News Gothic more loosely. News Gothic BT™ font field guide including best practices, font pairings and alternatives.

Endgame font was made using a very, VERY bad brush and Chinese ink. I had bought a bunch of brushes some time ago and I discovered that the hairs had been treated with some goo to keep them from sticking out. The goo didn’t really come off, so when I started to draw the glyphs for this font, the brush strokes were kind of wild. In the end, I really liked it (even though I will never again buy that particular brand of brushes). Endgame is a wild brush font. Comes with the works: diacritics, ligatures and alternates.

Culebra is a neo-traditionalist small-caps font designed in the tradition of high-end metalwork craftspeople and Western & Victorian sign-painting styles. With a bit of a nod to the standard of perennial favorites like Copperplate Gothic font, Culebra brings some eye-catching design touches and a more condensed structure for more economical use of horizontal space. It's a font that is as readable as they come, and would hardly be out of place in any design context, as it truly takes on a complementary vibe to almost any font style you want to pair it with.

Meet Ivoor, a new sans serif typeface of the 21st century. It has distinct letter accents and comes with beautiful ligatures. It's a very versatile font that works as standalone or paired with other fonts. It is a great design choice for branding, logo, labels, packaging, magazine headers & so much more. Features: Weights - Regular & Bold Lowercase & Uppercase Classy Ligatures Numerals & Punctuation Multilingual Characters In .otf file Language Support: Western Europe Follow my shop for upcoming updates and new products that you might be interested in next time. Please message me for any suggestions and support. I would like to hear it. Thank you!

Inspired by the hand-painted paper signs typically seen in grocery stores during the 1920s to 1970s. This is now available in a digital format that still has the appearance and feel of hand-painted letters. Take a look at a few samples in the thumbnails to see what you can do with them. Local Groceries comes with a combination pairing font. It combines both regular and script fonts. Local Groceries is suitable for vintage and contemporary marketing, branding, merchandise, and packaging designs. Features: Uppercase & Lowercase Numerals & Punctuation Alternates and Ligatures Multilanguage Supports 60+ Latin based languages

"Iron Metal" is a display font with a modern, space, and futuristic theme. This font reflects elements of technology, strength, and resilience often associated with modern and futuristic designs. The use of a space theme can also add elements of exploration and the wonders of the universe to your design. "Iron Metal" is highly suitable for design projects that aim to emphasize these aspects, including space-themed designs, cutting-edge technology, advertisements for futuristic products, and much more. With "Iron Metal," you can create designs that convey durability, strength, and a challenging vision of the future.

Atomette is a bouncy sans that is friendly without being flippant, warm yet still stylish. The upper case and lower case options provide letters with less or more animation. Five weights plus an inline provide a neat mini-family to cover all your requirements. Suitable for snack packaging, comic books, toys, celebratory banners, book covers and games. Contains two or three options for each letter, including automatically-substituting letter-pairs to prevent repetition, plus an alternate set of numbers in circles. These can be chosen from the Glyphs palette or toggled on and off in the Opentype panel.

The Ribeye Pro Family is reminiscent of a cartoon tattoo style of lettering, but exhibits a playfulness that breaks traditional weight distribution across its letterforms. An edgy attitude, friendly syncopation, and highly legible letterforms makes these fonts a real pair of charmers. The SmallCaps and extensive figure sets give the Ribeye Pro Family a more diverse design voice, ranging from slightly serious to downright ludicrous. Opentype features include: - SmallCaps. - Full set of Inferiors and Superiors for limitless fractions. - Tabular, Proportional, and Oldstyle figure sets (along with SmallCaps versions of the figures). - Stylistic Alternates for Caps to SmallCaps conversion.

Introducing My first sans font. Carrol, a classic sans with alternates! Carrol is a classic and modern sans with alternates in each alphabets! Every alphabet have alternates up to 3 kinds! This font fits in any project. You can use it for a tittle, logo, quotes, or become a pairing in any script font. This font also support multi language! You can get 6 style with italic in every style. This font included: Thin Thin Italic Light Light Italic Regular Italic Medium Medium Italic SemiBold SemiBold Italic Bold Bold Italic ExtraBold ExtraBold Italic Heavy Heavy Italic Thank You!

Minor is contemporary simple equable text grotesk in 6 weights with italics. It combines the best features of neo- and humanist sans types for legibility and easy reading. Clean design and balanced white spaces enables using Minor for long texts. Or in any other work as secondary invisible type in pair with display face. Using as primary type in large sizes it, static and non-emotional, will focus attention to text content. Minor family supports Latin Extended-A (Western, Central Europe, Baltic, Turkish) and Cyrillic Extended encoding languages. All styles contain basic OT-features and numeric forms for text typography.

Ellograph® CF is a charming monospaced font family with easy readability and striking cursive italics. A generous x-height and short descenders allow for even, organized lines of text. Beautiful as a coding font and in logos, headlines, and text. With its clean construction and expressive italics, Ellograph® CF stands as a versatile font family on its own. It also pairs well with a wide array of typefaces – contrasting Ellograph with a serif like Artifex CF or Wayfinder CF is effective and beautiful. All typefaces from Connary Fagen include free updates, including new features, and free technical support.

Cerulea is a unicase from the world of the sky. Drawing inspirations from Art Nouveau, Classical Roman, and Uncial styles, Cerulea's wide, spacious bowls, sharp points, and subtle wandering curves evoke airiness, flight, and fantasy. Seven weights, and true italics for each, range from zephyrous to thunderous. Vary the mood every time you choose between the serious capital form of a letter, the more fanciful lowercase form, or another variant in the stylistic sets. The more than 800 glyphs cover pan-European Latin, Greek, Cyrillic, fractions, circled numbers, planet and zodiac symbols, card suits, chess pieces, ornaments, and more.

Poster Brush is a hand drawn font pair with lots of character. Poster Brush is packed with OpenType features - Contextual Alternates changes prevents identical double letters from being next to each other. With Stylistic Alternates you can manually change the letters. When you turn on Discretionary Ligatures you’ll get interlocking ligatures when typing with caps. Poster Brush Script is equipped with Standard Ligatures and Contextual Alternates to keep the flow smooth. It also has Swash alternates for certain letters. Poster Brush & Poster Brush Script work great together or as themselves. For the best price purchase the whole family.

Set it large... I dare you! 100pt+ is definitely encouraged with this face. White Wolf was created to fill the void for condensed sharp wedge serif fonts. Taking inspiration from other hybrid fonts such as FF Dog, FF Vortex and HI Halfway House, I wanted to create a font that would offer something different for artists looking for a condensed font that has a lot of character. Use it for titles, subtitles, logos, posters, signs and pair it with some heavy wood types or slab serifs and you will be pleased with the attitude White Wolf will bring to your project!

Janice is a revival and expansion of a 1960s Mecanorma film type called Putty Bold. It’s thick, flowing, happy and oozes psychedelia. Unlike many art nouveau/hippy faces of the era, this font comes with a lowercase that expands its functionality to quite a few applications, like design aimed at kids and young adults. It’s also one of those fonts that feel right at home being warped, scaled and manually squeezed for packaging and poster design. Janice comes with over 400 glyphs. It contains a few stylistic alternates and support for the majority of Latin languages.

Orbita is a new playful display font. Based on our popular ‘Stencil Creek’ skeleton and keeping its freshness and grace. The aim was to create a new version, dynamic and full of movement, so we came along with this idea of adding a pop up effect which creates a visual illusion of strokes moving in different directions. The family includes 4 versions of this font. It’s perfect to create headlines, posters, book covers, cards, wrapping paper, invitations, T-shirts, labels, packaging and an endless array of options for your projects. In these flags is also featured one of our popular font, ‘Nautica’

Wild Soul is a handwriting font duo designed for projects with a hand drawn, organic vibe. Imperfect with a subtle texture, great for artsy designs! This artistic font is perfect for product packaging, movie posters, art posters, quotes, logo design, etc. Includes a dingbats font full of extra doodles for decorating texts or creating beautiful quotes for social media posts. This font pair is a must have if you love handwritten fonts! Includes: Wild Soul Regular: a script hand drawn font with imperfect lines and texture Wild Soul Extras: a dingbats font full of hand drawn doodles

Monotype Old Style is a nineteenth century update of Caslon Old Face with characteristics of the moderns built in. Monotype Old Style was recut by Monotype in 1901 from a Stephenson Blake & Company version. The design originated at the Miller and Richard foundry in 1860. In some respects it can be seen as transitional between old style and modern, but the spirit of the old styles predominates. By the turn of the century it had become a successful rival to the moderns. The Monotype Old Style font family is an attractive design which gives a light, airy feel to text.

Solingen is an elegant display serif font well suited to logo design applications. The capital letter set features many unique double-letter pairings which serve as inspirational design features when creating posh, delicate, and luxurious logos. Suggested uses for Solingen might include high-end branding for boutique apparel, accessories, jewelry, or cosmetics; unique wedding invitation headlines; packaging for personal care items, and much more. In many applications, the ligatures feature is turned on by default as Standard Ligature alternates, but these can generally be easily overridden in the Glyphs panel when you prefer to use the standard characters instead.

Belligan is rounded sans serif which looks calm, feminine yet elegant. Belligan is perfect for your next project, if your project is decided to be simple, modern, clean, and professional touch. Belligan Features: - All Character A-Z, a-z, numeral & punctuation. - Ligatures (BB, CC, DD, EE, FF, GG, LL, MM, NN, OO, PP, RR, SS, TT, Th, ZZ, bb, cc, dd, ee, ff, fi, gg, ll, mm, nn, oo, pp, rr, ss, tt, ti, zz) - Multilingual Support. Oh, and please don't hesitate to drop me a message if you have any questions or you wanna share some jokes! :) Thank You, Ari

The light and the bold. The thick and the thin. Laverne and the Shirley. Peanut Butter and the Jelly. Hoban is about contrast. Hoban wants to be noticed, but only after a second glance. A friend of a friend to the didones, it has smaller, tapering serifs, slightly calligraphic traits, and spindly little terminals that go where they please. It’s a headline face. Period. Set it big and bold. Or light and airy. But preferably next to something with flair. Cuff links, canapés, or corvettes–it’s up to you. Distinct ligatures, ornaments, and swashy alternates provide plenty of character to tailor your style.

Meet Voga. Voga is a condensed modern Didone typeface with three weights: Regular, medium and bold. My aim was to create a very elegant and “sexy” typeface with some unique letterforms based on the principle of contrast - curves vs. strong straight lines - thin hairlines vs. thick stems - ball terminals vs. geometric serifs. These contrasts make it a glamourous display font for titles and large typography settings, yet readable at text sizes. Voga was inspired by iconic typefaces such as Bodoni and Didot. It has an extensive glyph set that supports languages for the Americas and most of Europe.

I’m very glad to introduce Evey Handcrafted Multilingual Font | Latin / Greek / Cyrillic, a high-quality, multilingual, handwritten font. The wide range of multilingual support of the font makes it ideal for international food packaging. Because of the unique style of the typeface, is the perfect design tool for natural organic product packaging and branding, as one can describe it as a logo font. In addition the crafty, yet elegant style of EVEY Font can make it a cute alternative wedding font. Furthermore, you can pair this wedding typography with handcrafted / kraft / recycled papers for an amazing wedding invitation!

Introducing new display typeface its called Maron King Inspired by victorian style with classic style .OpenType features some characters that allows you to mix and match pairs of letters to fit in your designs. It’s an all caps typeface, with strong and sleek letters. offering an infinite opportunity to customise and create logos, headlines, titling, product packaging, labeling, logo, classic shop, badges, movie title, t-shirt, posters, label, greetingcard, letterhead, book cover, etc. To access the alternate glyphs, you need a program that supports OpenType Features : Character Set A-Z Numerals & Punctuations (OpenType Standard) Ligatures Accents (Multilingual characters) Thanks and enjoy designing

Ranille is a modern, classy, bold serif and display font. It includes a great number of of alternates and ligatures. Ranille is inspired by retro curves style from the 50-60s era and brings it into modern design with bold weight. Ranille comes with over 200+ alternative characters (PUA Encoded) that give you a wide range of typographic design results. Ranille is a versatile font that ready to make your designs more stand out such as posters, magazines, branding, logos, label, merchandise, presentation, advertising, cards, quotes and so much more! Check out Novante which is a great pair for Ranille.

Moonluck is a playful and whimsical font with a cute and cartoonish feel. It features bold and rounded letters with a playful bounce, making it a perfect choice for designs aimed at children or anyone looking to add a touch of fun and playfulness to their projects. Featured: Standard, Uppercase & Lowercase Numeral & Punctuation Multilingual : ä ö ü Ä Ö Ü ß ¿ ¡ Alternate & Ligature PUA encoded We recommend programs that support the OpenType feature and the Glyphs panel such as Adobe applications or Corel Draw, so you can use all the variations of the glyphs. Hope you enjoy our fonts!

Inspired by a workshop with iconic American sign painter Mike Meyer, Ulrike of LiebeFonts set out to create a versatile, lovely typeface for sign painting that looks not at all like a font but rather like the letters on a unique, hand-painted storefront sign. LiebeDoris combines the best of two worlds: the beauty of all-American sign painting and the meticulous craft of German engineering. Each and every letter in each of the four different styles in LiebeDoris was hand-painted on large sheets of paper with a brush and ink, then carefully transferred for digital typesetting. So rather than being one typeface with different weights, think of LiebeDoris as a package of four individual designs that go together very well. Advanced OpenType features enable this font to really shine: every letter in this all-caps font comes in four variations, so that two of the same letters typed in a row won’t look the same, giving a truly handmade charm. (This feature requires layout software or a word processor with OpenType support.) And if you do have a storefront or a restaurant menu to prettify with LiebeDoris, you will love the integrated collection of store-themed catch words like “FREE”, “NEW”, and “SALE”. If you fall in love with LiebeDoris, you may also like our other best-selling fonts, LiebeErika and LiebeGerda, or our whimsical pictogram fonts such as LiebeMenu.

Esfand is a modern Sans Serif font family in three weights, Light, Medium and Bold.The Esfand innovation is a contribution to the modernisation of Arabic typography; gives the Arabic font letters real typographic arrangement and provides for more typographic flexibility. Esfand supports Arabic, Persian, and Urdu and includes proportional and tabular numerals for the supported languages. The Esfand Font family is available in Three weights; Light, Medium and Bold. Its intuitive design arrangement fulfills the following needs: - It is precisely crafted for use in electronic and print media. Esfand is not based on any pre-digital typefaces and it is not a revival. Rather, its forms were created with today’s ever-changing technology in mind. - Esfand is suitable for multiple applications, and gives the widest potential for acceptability. - It is extremely legible not only in its small sizes, but also when the type is filtered or skewed, e.g., in Photoshop or Illustrator. Esfand's simplified forms may be artificially oblique with InDesign or Illustrator, without any degradation of its quality for the effected text. - Esfand is an eye-catching and classy typographic image that was developed for multiple languages use and writing conventions. - Esfand uses the very highest degree of geometric clarity along with the necessary amount of calligraphic references. The Esfand typeface is of a high vibration that is finely balance between calligraphic tradition and the contemporary sans serif aesthetic commonly seen in Latin typography.

Casagrande Collection has been designed in 2020 by the Italiantype Team (Manuel Alvaro, Valentino Coppi and Mario De Libero), working in close collaboration with Italian lettering artist, illustrator and calligrapher Alberto Casagrande, with help from the Zetafonts Team (Francesco Canovaro, Andrea Tartarelli and Cosimo Lorenzo Pancini). The goal of the project was to use as inspiration Alberto's colorful, vintage themed digital illustration style to develop a suite of closely related typefaces that, used together, would allow designers to replicate the nostalgic charme of Italian poster and product design from the thirties and the forties. Two color overprints, coarse dithering, handmade calligraphy, reminiscences of art deco, hints of modernism and pop culture references: all this and more mixed in a exuberant and playful collection, created with illustrators, poster artists and book cover designers in mind. The final product is 24-font package with six display families with styles varying from the thirties-inspired Antifascista (3 weights + 3 dithering weights) and Deco (3 weights + 3 inline weights), to the modernist Casabau (5 weights), to the geometric Grind (4 widths), to the vintage elegance of the two script families, Reclame and Casatiello. The collection is complemented by a two-color icon set font, Casagrande Ornaments, allowing any designer to easily explore the creative possibilities of this incredibly powerful creative collection. Please Note: Casagrande Antifascista Ombra simulates fine dithering and may be processor intensive for some older computers. Use Casagrande Antifascista if it slows down your system.

Iranica is a new creation of Naghi Naghashian. It is extremely legible even in very small size. "Iranica" is reminiscence to my birthplace and my cultural root. Iranica is a modern Sans Serif font family. This innovation is a contribution to modernisation of Arabic typography, gives the font design of Arabic letters real typographic arrangement und provides more typographic flexibility. Iranica supports Arabic, Persian and Urdu. The highest degree of calligraphic grace and the clarity of geometric typography. This typeface offers a fine balance between calligraphic tradition and the Roman aesthetic common in Latin typography. It also includes proportional and tabular numerals for the supported languages. Iranica design fulfills the following needs: A. Explicitly crafted for use in electronic media fulfills the demands of electronic communication. B. Suitability for multiple applications. Gives the widest potential acceptability. C. Extreme legibility not only in small sizes, but also when the type is filtered or skewed, e.g., in Photoshop or Illustrator. Iranica's simplified forms may be artificial obliqued in InDesign or Illustrator, without any loss in quality for the effected text. D. An attractive typographic image. Iranica was developed for multiple languages and writing conventions. Iranica supports Arabic, Persian and Urdu. It also includes proportional and tabular numerals for the supported languages. E. The highest degree of calligraphic grace and the clarity of geometric typography. This typeface offers a fine balance between calligraphic tradition and the Roman aesthetic common in Latin typography.

Jasna is designed by Naghi Naghashian. This Font is developed on the basis of specific research and analysis on Arabic characters and definition of their structure. This innovation is a contribution to modernisation of Arabic typography, gives the font design of Arabic letters real typographic arrangement and provides more typographic flexibility. This step was necessary after more than two hundred years of relative stagnation in Arabic font design. Jasna supports Arabic, Persian, and Urdu. It also includes proportional and tabular numerals for the supported languages. Jasna Font is available in two weights, Jasna Regular and Jasna Bold. Jasna design fulfills the following needs: A Explicitly crafted for use in electronic media fulfills the demands of electronic communication. Jasna is not based on any pre-digital typefaces. It is not a revival. Rather, its forms were created with today's technology in mind. B Suitability for multiple applications. Gives the widest potential acceptability. C Extreme legibility not only in small sizes, but also when the type is filtered or skewed, e.g., in Photoshop or Illustrator. Jasna's simplified forms may be artificial obliqued in InDesign or Illustrator, without any loss in quality for the effected text. D An attractive typographic image. Jasna was developed for multiple languages and writing conventions. E The highest degree of geometric clarity and the necessary amount of calligraphic references. This typeface offers a fine balance between calligraphic tradition and the contemporary sans serif aesthetic now common in Latin typography.

A 14-weight sans family based on the original British ‘M.O.T.’ (Ministry of Transport) alphabet. A capitals-only, single-weight design was drawn up around 1933 for use on Britain’s road network, and remained in use until Jock Kinnear and Margaret Calvert’s ‘Transport Alphabet’ was introduced for Britain's first motorway in 1958. The identity of the original designer is not preserved; however, Antony Froshaug in a 1963 ‘Design’ magazine article mentions Edward Johnston as an advisor. Speculation that it was based on Johnston’s London Transport alphabet is discussed in archived government documents from 1957: “So far as I am aware, the Ministry alphabet was not based on Johnston’s design; indeed, it has been suggested that Gill got his idea from Johnston. Our alphabet was based on advice from Hubert Llewellyn-Smith (then chairman of the British Institute of Industrial Art) and Mr. J. G. West, a senior architect of H. M. Office of Works.” A 1955-57 revision of the alphabet which polished the somewhat mechanical aspects of the original may be the work of stone carver and typographer David Kindersley. For the digitisation, Rian Hughes added an entirely new lower case, italics and a range of weights. The lower case mimics the forms of the capitals wherever possible, taking cues form Gill and Johnston for letters such as the a and g, with single-tier versions in the italic. A uniquely British font that is now available in a versatile family for modern use.

In March 2010, Émile Fradin, a modest peasant farmer from central France, died at the age of 103. To his grave he took the secret behind one of the most controversial archaeological discoveries of the 20th century. A discovery which put into question the very origins of the written word and the paternity of European culture. It was the uncovering of peculiar artefacts would come to be known as the Glozel runes. The discovery of the Glozel runes On the first day of March 1924, a not yet 18-year-old Fradin was ploughing his family’s field in the hamlet of Glozel, when his cow stumbled into a hole. When he and his grandfather, Claude, looked closer, they discovered a mass of broken stone, under which lay an underground chamber. Within, they discovered pottery fragments, carved bones, and a peculiar clay tablet covered in bizarre characters that neither of the two could decipher. The family requested a subsidy for excavation works to be carried out, but were refused by the regional authority. With that disappointment, it seemed as though the discovery would fade into obscurity. However, the following year, news of Fradin’s unusual clay tablet reached the ears of the physician and amateur archeologist, Antonin Morlet. By the end of May 1925, Morlet began the first of his excavations.4 Within the first two years alone, he had amassed some 3,000 finds.

Macaroni Sans evolved from our search for an extended font family consisting of a range of weights in both uprights and obliques, with a contemporary appeal. The desired character was to be sympathetic with a range of high-tech consumer products so a friendly, soft approach was called for. The resulting mix of geometric shape, rounded terminals, subtle italic angle of just six degrees and a few quirky stroke endings met with an enthusiastic response. As its subject product line exhibits brilliant color and imagery, a style was called for that conveyed contemporary appeal and readability but would not compete with the savvy products. We arrived at a clean, modern, sociable look that would suit a broad subject field in either text, semi display or signage. Its simple lines and monoline strokes fit well with logo usage or screaming posters, enhancing letterheads or websites, for foodstuffs to autos, insurance to swimming pools, lawfirms to babyfood. Macaroni Sans is the perfect typeface for branding, logotypes, may even flatter challenging viewing conditions. Rounded types have been around (pardon the pun) for centuries; numerous examples can be seen on old wood type posters, which in a small way prompted the name: in fashion Macaroni was a term used in mid-eighteenth century Europe to describe a dandy, a chap who displayed flamboyance in dress and hairstyle and spoke outlandishly or in an effeminate manner. Hence the term macaronic verse.