The Madison Ave. family started from Madison Ave. at Fontstruct.com. As my most downloaded font, this was an easy, although not necessarily logical choice to make – regarding taking an existing free font and attempting to offer it for purchase. The font is very basic and simple in its layout, but has achieved popularity over at Dafont with almost 80,000 downloads with its cool, understated nature and inherent sophistication. The original Madison Ave. is now 95 Madison Ave. A couple of glyphs have changed from the original, but mostly the set is the same. The big news here is the availability of multiple variations on the original. Ninety-five refers to the filter settings used to achieve the faint cross lines in the font. The sequence 95-100 provides a gradual fade to solid effect when used together. The other versions use variations on the filter settings that allow each its own distinctive flavor, while at the same time maintaining inherent characteristics of the original. Ninety-five is now joined by 55, 75, 97, 99, 100, 102, 105, 155, 175, 201, 202, and 275. 100 is the solid version which doesn’t contain the trademark lines found in 95. In 95-99, the line width varies to achieve subtle effects. 50 and 85 are distorted by reducing the filter settings in a somewhat minimizing fashion. In 102-205, these are distorted by increasing the filter settings above the normal which is what 100 represents. While some of the effects are extreme and challenge the legibility of text, these can be fun or edgy. They offer a cohesion that can be used to advantage for different projects that require the use of a modern font family.

Zim is a bold, earthy font, named for the Great Zimbambwe ruins (a World Heritage site). Its solid silhouette represents the timelessness of this ancient structure. The font is very readable, and its bold, rugged shape make it ideal for display purposes, for posters and headlines. Fully professional, it contains a complete set of 255 characters — Upper and Lower case, all numerals, punctuation, symbols and accented characters. It is suitable for layout work in all major European languages — Spanish, Portuguese, German, French, Swedish and Italian (to name a few). The characters are spaced for readability and have been carefully kerned.

An old narrow Grotesque from Stempel’s early days (possibly Information Bold Condensed) revived and revised for photocomposition.

Simpatico is a clean and fresh looking font, with a … nice character! (Simpatico in Italian language is a nice and funny behavior). Designed in two ways: standard and italic; each of which is divided into four weights: light, regular, semi-bold and bold. Simpatico is a versatile font! It has 595 glyphs including: letters that have been drawn with different accents for particular languages; ligatures between characters (eg fl, fi etc …); mathematical symbols and signs; differentiation between capital “i” and lowercase “l”; alternatives for characters like “a”; and much more. Simpatico is a multi-ethnic font! In addition to the glyphs commonly used, Simpatico is also in Greek and Cyrillic.

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