Despite what some might say, you can’t just always go for that most ubiquitous font in the world, can you? Avion font family channels those cool modernist vibes yet brings something new to the table. With a slightly more rectangular approach and some clever detailing, Avion has a distinct look of its own, yet provokes a calming familiarity of neutrality and objectiveness. As goes without saying, it’s also equipped with a sensible amount of features that make it a true, versatile workhorse. Get on board.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. “Fraktur No4” is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. “Schwere Fraktur Pro” is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. “Lincoln Text Pro” is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. “Wilhelm Gotisch Pro” is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. “Rundgotisch No2 Pro” is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. “Schwarzwald Pro” is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

DEADFROG is a simple classic font, the base is a super bold serif font that is given a grunge texture effect, resulting in a vintage font, which is suitable for supporting designs related to the world of motorcycle custom. But it can also be used for other designs that require a vintage, bold design style, such as magazine headlines or posters. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7. Cheers!

After the Second World War, the Ionic style replaced Modern Face as the favored typeface for newsprint. A couple decades later, it was in turn replaced by the next generation of newspaper fonts, a mix of Old Face, Transitional and Modern Face forms. Rotation was designed by Arthur Ritzel and presented by Stempel/Linotype in 1971 and named for the rotation newsprint machine for which is was particularly suited. The font displays the influence of Old Face design and gives newsprint a feeling of lightness and elegance.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. Fraktur No2 Pro is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. “Hohenstein Gotisch Pro” is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

Hi! I am Black Square! Probably the most famous square in the world. Thanks to my godfather Kazimir Malevich, who created me in 1915, this year I am celebrating 100th anniversary. Let me tell you what a great gift I just got! It`s a family of almost 300 letters and symbols suprematic as suprematic can be - shapes, form attacks, booms and even hashtags! All under the name of Malevich Font. Isn`t it a great present for my anniversary? Thank You BBDO Ukraine

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. “Walbaum Zierfraktur Pro” is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types.Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. “Peter Jessen Schrift Pro” is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. Breitkopf Fraktur Pro is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

“Zouk” is the transformation of the classic blackletter font into the modern world. The blackletter character is very strong and prominent will be the choice for a new style brand. This font consists of 750 glyphs with latin plus diacritics that supports more than 200 languages. We created alternate glyphs in stylistic sets (SS) 01, 02, 03 and 04 for all lowercases including the diacritics. We believe this font style will be a new brand choice that is more prominent and stylish in a classic nostalgic diorama.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. “Hans Fraktur Pro” is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. Coelnische Current Pro is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

Blackletter is the classic “German” printing type. Starting in the 16th century and lasting well into the 20th century, most works in Germany were printed using blackletter types. Today, blackletter fonts are mainly used decoratively. If you want to communicate a feeling of old-world quality or nostalgia, blackletter fonts are the preferred choice – use them on signs, in brochures or on invitation cards. “Theuerdank Fraktur Pro” is a classic blackletter font of its epoch which inspires you to create vintage-looking designs with ease.

An upright typeface family developed to meet the demand for letters to produce pupil material for handwriting as well as for reading. Upright letters with extended ascenders and descenders are ideal on screen. They facilitate word recognition. The exit strokes link words together visually, and in handwriting they lead to spontaneous joins along the baseline leading logically to a joined-up hand. Teachers can print desk strips, charts of letter families and alphabet friezes, as well as consistent material across the curriculum. Together these typefaces provide a valuable resource for special needs teachers. When starting point and stroke direction has been learned, the arrow font (Tracker B) can be dropped and the simpler Tracker font used. Tracker B font, with its direction arrows helps pupils to start in the correct place. Motor movements can be refined by keeping inside the line. When starting and direction is no problem, the arrow can be dropped and the plain Tracker font used. When starting point and stroke direction have been learned, the arrow font (Dotted B) can be dropped and the simpler Dotted font used. Free to download resources How to access Stylistic Sets of alternative letters in these fonts Purchasers of this font package may use their Order Number to receive a free Copybook PDF by Rosemary Sassoon recommended for effective teaching

I am not really a creature of habit, but when I start working on a new font, I make myself a cup of coffee first. I guess you can call that a habit, so I decided to name this font Force Of Habit. Force Of Habit is a nice brush font - made with a cheap pencil that I borrowed from the kids’ colouring box and my trusted (and seemingly ever flowing) Chinese ink. Force Of Habit comes with extensive language support, some alternates and - quite possibly - a faint smell of freshly roasted coffee..

Fini. Done. You've just discovered an infinitely useful font that polishes things with youthful and stylish vigor. Fini provides playfulness with double letter ligatures with a twist of friendly sophistication. Fini Things, also designed by illustrator and font designer, Amy Dietrich, is a decorative collection of 26 loopy, spotty repeating border designs and kid oriented icons (like a pea coat, owl hat, hoodie, rubber duckie etc, plus a coffee cup - for mom and dad). Fini Things coordinates with Fini font, and in fact, works very nicely with Merci, and other Atlantic Fonts.

Introducing Ethnocentric, the typeface of the future. With its sleek, ultramodern design, Ethnocentric is perfect for those looking to inject a high-tech feel into their projects. The outstretched pod forms of this accelerated font suggest rapid horizontal movement, making it the ideal choice for anything from tech blogs to cutting-edge product labels. But what sets Ethnocentric apart from other typefaces is its non-traditional, scientific sensibility. Sharp diagonal cuts and anomalistic gaps inject your words with a sense of experimentation and innovation, perfect for companies on the cutting edge of technology. If you prefer a more rounded style, be sure to check out Ethnocentric’s sister typeface, Quadrillion. But if you’re looking for something with a bit more edge, Ethnocentric is the perfect choice. With six weights and italics available, you’ll have all the versatility you need to make your project stand out from the crowd. Don’t settle for anything less than the best. Choose Ethnocentric, and take your designs to the next level. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

Richard J. Neutra became an icon of Modern architecture as an artistic visionary, social commentator and outspoken defender of the environment. He refined his unique approach to design, for which he coined the term biorealism, over half a century ago. Regarding humankind and its surroundings as two inseparable halves to a greater whole, Neutra created habitats with the welfare of man and nature as his utmost concern. His ideas of evolutionary growth and adaptability compelled House Industries to develop Neutraface Condensed, built upon the original typeface and driven by the enduring spirit of the revolutionary who inspired it. “I have tried to be a feeling observer of life in all its manifestations, not a cold rationalist.” House Industries adopted this precept of Neutra as the guiding principle when the foundry commissioned Christian Schwartz to draw Neutraface Condensed. Instead of being exactingly compressed, the new companion fonts were composed around a complementary structural framework in order to better reflect the sensibilities of their predecessor. The result is an individualistic design with a restrained exuberance that shuns stylistically ersatz imitation. This compact yet lively presence allows Neutraface Condensed to lend flexibility and economy to headlines without sacrificing the simplicity and charm of the original. Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Montage has played a weighty role in some of the most influential and enduring typography of the past few decades, from book jackets and album covers, to posters and logos…you name it. Exhibiting an uncommon ability to wield immense power while demonstrating extraordinary finesse, Montage’s commanding profile packs a hefty punch which is softened only by its lithe yet durable serifs. Originally designed for Photo-Lettering in the mid-1960s by type legend, Ed Benguiat, the fonts were given a jump start by Jess Collins before ultimately being shaped into five compatible widths by longtime House co-conspirator, Mitja Miklavčič. Under the guidance of Ben Kiel, along with some additional chin-stroking by Ken Barber, Montage has been fully developed into a robust family ready to tackle any challenge you can throw at it. FEATURES LIGATURES: In order to ensure that Montage maintains its bold presence in tricky text settings, we’ve added a handy set of pre-drawn letter combinations. When enabled, the Ligature feature identifies problem pairs like—fl, fi, ff, ffl, and of course, fyi—and substitutes them with glyphs optimized to enhance font performance. ALTERNATES: For fickle typographers, we’ve also added a handful of alternate characters to allow Montage to suit any number of mood Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

The Richie™ typeface grew out of a lettering experiment inspired by the work of Czech type designer Oldrich Menhart (1897-1962). Menhart’s typefaces were primarily text designs with a strong personal calligraphic influence. Monotype Studio designer, Jim Ford, wondered what a display typeface from Menhart might look like, and began drawing bold script characters with a broad-tipped chisel marker. “It was a familiar but laborious exercise,” explains Ford, “I tried to achieve an authentic – yet controlled – randomness that would serve as the foundation of a typeface.” Ford first drew a large suite of characters using the marker. All the drawings were then carefully adjusted, and scanned. Ford then pieced together a typeface from the best versions of letters, and refined those further. The result is a rugged, somewhat eccentric and playful script built on an obvious hand-drawn foundation. In a world of smooth scripts, the Richie design is heavy, chunky and rough. Its hand-made feel and vigorous rhythm put the power of raw brush lettering into the typographer’s hands. OpenType® fonts of Richie include standard, contextual and discretionary ligatures, in addition to contextual and stylistic alternates, old style, lining and superior figures, plus a large complement of swash characters. The name “Richie”? It grew out of Ford’s original premise for the design. “I wondered what it might it look like if ‘Old Richie’ had designed a heavy display face or script.”

Ghost Sign JNL is a spurred serif type design based on the faded lettering of an antique brick wall sign for Homer Hardware [located in Homer, NY] and is available in both regular and oblique versions. From Wikipedia: “A ghost sign is an old hand-painted advertising sign that has been preserved on a building for an extended period of time. The sign may be kept for its nostalgic appeal, or simply indifference by the owner. Ghost signs are found across the world with the United States, the United Kingdom, France and Canada having many surviving examples. Ghost signs are also called fading ads or brickads. In many cases these are advertisements painted on brick that remained over time. Old painted advertisements are occasionally discovered upon demolition of later-built adjoining structures. Throughout rural areas, old barn advertisements continue to promote defunct brands and quaint roadside attractions. Many ghost signs from the 1890s to 1960s are still visible. Such signs were most commonly used in the decades before the Great Depression. Ghost signs were originally painted with oil-based house paints. The paint that has survived the test of time most likely contains lead, which keeps it strongly adhered to the masonry surface. Ghost signs were often preserved through repainting the entire sign since the colors often fade over time. When ownership changed, a new sign would be painted over the old one.”

A girl’s handwriting written on the iPad Writing changes – throughout history over centuries, but also from generation to generation. Each new generation of students learns to write the basic forms of the letters a little differently than their predecessors. The role model is also changing. The cursive handwriting taught in school is getting closer and closer to printed type. The children no longer learn the forms of cursive handwriting required for connected writing, but first the “block letters”, only later should they develop their own individual handwriting from this, which many of them no longer do. And the writing tool is also changing. Of course, script looks different when children no longer learn to write on paper with a fountain pen, but on a tablet computer with the “pencil”. The writing experience is completely different, and the “material properties” are different too. There is practically no writing resistance that would make it difficult to move against the direction of writing. "Die Lara" was created based on the template by Lara Mörwald from the winter of 2023. The font version "Black" corresponds to the handwritten original, all thinner variants up to the wafer-thin "Hairline" are derived from it. In the variable font, the intermediate forms can be selected steplessly. In order to preserve the handwritten character of the font, "Die Lara" contains several alternates to most letters and numerals, so that different character forms alternate in the typeface. If the "ligatures" function is activated in the app (which is the default in most programs), these alternates appear automatically as you type. There is also an alternative "swashed" variant of some letters. So you can set somewhat livelier accents at the beginning or end of a word. "Die Lara" also contains fractions and tabular figures.

Awardos is a complete solution for awards, badges and all kind of certificates. This font allows to mix various borders, laurels and icons to create a very unique badges. To quickly create an unique badge, type any number, any uppercase character and any lowercase character, for example 0Aa, 5Gk, 9Kl, 7Fr etc. To add starfield, start with a symbol (!"#$%&'()*+,). Glyphs included: 12x starfields - characters: ! " # $ % & ' ( ) * + , 16x borders - characters: 0 1 2 3 4 5 6 7 8 9 : ; < = > ? 36x laurels and outer elements - characters: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z À Á Â Ã Ã Ä Å Ç È É Ê   12x crown icons - characters: a b c d e f g h i j k l 12x cup icons - characters: m n o p q r s t u v w x 12x number one digits - characters: y z à á â ã ã ä å ç è é ê It is not required to use a symbol from every category. For example only laurel with crown icon can be used, or only starfield with the cup icon. Awardos Inverse is an inversed version. The outline borders are still included, used symbols are: [ \ ] ^ _ { | } ~ ¢ £ ¤ ¥ ¦ § €

A very expanded sans serif font in capital letters inspired by the inscription on a bank note Old bank notes tend to have a very typical typography. Usually they carry decorative and elaborately designed markings. For one thing, they must be practically impossible to forge and for another, they should make a respectable and legitimate impression. And in the days of copper and steel engravings, that meant nothing less than creating ornate, shaded or otherwise complicated scripts. Designing the appropriate script was literally in the hands of the engraver. That’s why I noticed this bank note from 1948. It is the first 20 mark bill in the then newly created currency ”Deutsche Mark.“ All other bank notes of the 1948 series show daintier forms of typography with an obvious tendency toward modern face. The 1949 series which followed shortly thereafter reveals the more complicated script as well. For whatever reason, only this 20 mark bill displays this extremely expanded sans serif variation of the otherwise Roman form applied. This peculiarity led me in the year 2010 to create a complete font from the single word ”Banknote.“ Back to those days in the 40’s, the initial edition of DM bank notes was carried out by a special US-American printer who was under pressure of completing on time and whose engravers not only engraved but also designed. So that’s why the bank notes resemble dollars and don’t even look like European currency. That also explains some of the uniquely designed characters when looked at in detail. Especially the almost serif type form on the letters C, G, S and Z, but also L and T owe their look to the ”American touch.“ The ingoFont Banknote 1948 comprises all characters of the Latin typeface according to ISO 8859 for all European languages including Turkish and Baltic languages. In order to maintain the character of the original, the ”creation“ of lower case letters was waived. This factor doesn’t contribute to legibility, but this kind of type is not intended for long texts anyway; rather, it unfolds its entire attraction when used as a display font, for example on posters. Banknote 1948 is also very suitable for distortion and other alien techniques, without too much harm being done to the characteristic forms. With Banknote 1948 ingoFonts discloses a font like scripts which were used in advertising of the 1940’s and 50’s and were popular around the world. But even today the use of this kind of font can be expedient, especially considering how Banknote 1948, for its time of origin, impresses with amazingly modern detail.

RoyHand RP is a new OpenType font family release by BluHead Studio, LLC from the wonderfully talented English designer and illustrator Roy Preston. RoyHand, as the name would suggest, is based upon the handwriting of Roy himself. The family has three weights and is suitable for many everyday uses.

Hello guys... We proud presenting our new font. Jingle Bells is playfull font, display bold font. Jingle Bells would perfect for kids poster, flyer , cover children book, cartoon, comic , cristmast invitation, new year party and etc. Features: Standard glyphs Uppercase and Lowercase Numerals & Punctuations Multilanguage Works on PC & Mac

The Night Lamp is a horror style display font. Inspired from horror thriller movie. This font designed for Halloween, Horror, Thriller and Scary theme projects. The Night Lamp would be perfect for logo, quotes, apparel, comic, cover books, cards, posters, or anything that requires a horror or scarylook!

Stereohead is a retro sans serif display typeface inspired by old eighties video cassette cover designs. This font would work perfectly in magazine headlines, t-shirt design, posters, packaging, advertising purposes. Uppercase and lowercase characters, numbers, punctuation and extended latin characters included. 2 font styles available, regular and italic.

The Raleigh typestyle is based on Carl Dair's original 1967, Cartier typeface. which was designed for the Canadian Centennial and the 1967 Montreal World's Fair. It was renamed Raleigh after Dair's death. Adrian Williams added three weights for a display series, and Robert Norton designed the text version.

A vintage metal stencil from a saw mill with the term "reusable skid" was the model for Saw Mill Stencil JNL. Although the original was what would be termed a semi-stencil (some letters did not have 'breaks' in them), the font was designed with a more traditional look.

Ambiguity is a type family with five distinct personalities or ‘states’, created as a tool for coaxing designers and brands out of their comfort zone. It embraces both tradition and radicality, as well as generosity and thrift, encouraging us to question our beliefs about the intersection of style and meaning. The family is designed by Charles Nix, who describes Ambiguity as “as much thought experiment as typeface.” Its five states—Tradition, Radical, Thrift, Generous and Normate—each express or subvert different aspects of typographic tradition. Tradition is conservative, relying on historical letter shapes. Radical rejects inherited ideas of proportion, making typically slender letterforms wide, and wide letterforms slender. “It’s contrarian,” says Nix. Thrift cherry picks the condensed shapes from Tradition and Radical, while Generous does the same for wide forms. Normate sits at the center, a synthetic blend of all of the others. “Tradition is very comforting,” says Nix. “It’s the mask of conservatism. It’s calming because it delivers the proportions we expect. With Thrift more fits into a smaller space, so it’s great where words want to get large, like gigantic headlines, or text needs to cram in, like small screen type. You get a sense of carefree and luxury from the Generous cut. One would expect the Radical to be used in a sort of Dadaist way, but in a classic context it provides an enjoyable jolt.” Ambiguity is a litmus test. Designers could spend hours trying on typefaces that offer just one of these voices. Ambiguity provides five different personalities—ideas—beliefs—each of which also work seamlessly together. “It’s a palettea, like idea cards,” he says. “It’s a way of making yourself see differently. My hope is that traditionalists will try on radical clothes and vice versa. It’s a way of exploring outside your comfort zone, breaking out of the doldrums, by stepping through a variety of voices.”