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  1. Sadio by Abo Daniel, $21.00
    introducing SADIO - the extended signature - This font is created specifically for logotypes. Yes, this font is only suitable for making logos or headline text. This font is not suitable for use in subtitles or main content. It is great for branding, business card, signature, and more. I also created the lowercase swash to completed this product. You can combine the standard character and the swash. It is perfect. Very easy to access the lowercase swash, you only need to add underscore twice after the lowercase characters. For example a_ _ it will be a with swash. Features: Uppercase Lowercase Number & Punctuations Swash PUA encoded
  2. Rostema by RagamKata, $16.00
    Rostema - Display Serif Introducing Rostema, a captivating blackletter serif display font that seamlessly bridges the gap between tradition and modern design. This typeface is a testament to the timeless beauty of blackletter fonts, infused with a contemporary twist that makes it perfect for a wide range of creative applications. Whether you're designing posters, branding materials, invitations, or any other creative endeavor that demands a bold and distinctive typeface, Rostema is your go-to font. Its blackletter serif display style adds a touch of drama and sophistication to your designs, setting them apart and leaving a lasting impression.
  3. Meillyne by HandletterYean, $16.00
    Meillyne is a truly gorgeous and magical script with a unique calligraphic style.. Fall in love with its gorgeous swashes, alternate characters, and add a decorative touch to any project in an instant. Check out our font collection for more great and artistic fonts. Pick your most favorite font and use it as you like to reach your goals. To access the alternate glyphs, you need a program that supports openType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and CorelDraw. More information about how to access alternate glyphs, check out this link: http://goo.gl/ZT7PqK
  4. Kaikoura by Hanoded, $15.00
    Kaikoura is a small town on the east coast of the South Island of New Zealand. It is a very pleasant, laid-back place where the mountains meet the sea. Kaikoura is also the best place in the world to spot sperm whales. Kaikoura font is quite similar in appearance: it is laid-back and beautiful, has sharp peaks and generous curves. I am still trying to find out how to add whale watching to this description… Kaikoura is an all caps font with a lower case alternative for the o and y. It comes with an ocean of diacritics.
  5. Antheia by Flawlessandco, $9.00
    Introducing "Antheia" - An Elegant Signature Font. Experience the epitome of elegance and sophistication with "Antheia," a graceful signature font that adds a touch of timeless beauty to your designs. There's some connected letters and some alternates that suitable for any graphic designs such as branding materials, t-shirt, print, business cards, logo, poster, t-shirt, photography, quotes .etc This font support for some multilingual. Also contains uppercase A-Z and lowercase a-z, alternate character, numbers 0-9, and some punctuation. If you need help, just write me! Thanks so much for checking out my shop!
  6. Bornland by Letterhend, $14.00
    Introducing Bornland, a dynamic font that embodies a sporty and urban street art aesthetic. With its bold and energetic script style, this font brings a sense of edgy flair to any design project. Perfect for sports-themed branding, apparel, posters, and urban-inspired designs, Bornland adds a vibrant and expressive touch to capture attention and create a visually captivating experience. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  7. Lean by Ogle Studio, $11.00
    Lean is a solid must-have for anyone's font collection. With its plump weight and dynamic poise, Lean offers an eye-catching solution for any project. Handcrafted and informal, the style adds a real statement, whether it's for a logo, video artwork, business card, or presentation. The impact of the uppercase characters, married with the gentle roundness of the lowercase strokes, present a unique result for titling, sure to get you noticed. Lean's dynamic 'lean' makes strings come alive, giving a feeling of movement and excitement. The character set contains 190 glyphs, with latin and western language support.
  8. ITC Jeepers by ITC, $29.99
    Designer Nick Curtis found the inspiration for this typeface on a 1920s poster for a German bookseller, by Berlin poster artist Paul Scheurich. ITC Jeepers retains the spontaneity and playfulness of Scheurich's original lettering and adds a few surprises of its own, one being the somewhat exclamatory ear on the lowercase "g". It was, in fact, the excited look of this particular character that gave rise to the font's name. Not to be outdone, the exclamation point takes on an even more startling demeanor. The monoweight, slab serif design has a friendly personality, perfect for headlines and other display uses.
  9. Be Bright by Seniors Studio, $13.00
    Be Bright is a sweet elegant handbrushed calligraphy font. It has a varying baseline with separate swashes that can be applied to the beginning and ends of all lowercase letters. Painted on paper, then scanned, vectorized and carefully made into a font. Be Bright includes several ligatures and international support for most western languages. For the separate swashes font, type lowercase a-z for the beginning swashes and end swashes (access to the glyphs panel is not available, just add swashes manually). The font is perfect for branding, logos, greeting cards, wedding stationery, quotes and more.
  10. Harmonis Style by Sensatype Studio, $15.00
    A Serif font that we created special for beauty branding needs, with extra ligatures in unique shape will be ready to add value of your brand. It so nice to leverage designer or product owner that need solutions to make their design look more beauty and modern. And specially for Harmonis font, We prepared any ligatures characters to help you create unlimited variations for your creative needs. Harmonis Serif font ready with: Any options to get creative variations (combination of Ligatures) Preview as a inspirations that you can do with Harmonis font Ready with Lowercase and Uppercase characters Wish you enjoy our font. :)
  11. Bibalgoski Pro by Mchcrafter, $18.00
    Bibalgoski Pro is a Modern Stylistic Serif typeface A new serif that we created specially for branding needs, with extra ligatures and alternates in a unique shape just to add value to your brand. It so nice to leverage designer or product owner that need solutions to make their design look more stylish and modern. And specially for Bibalgoski Pro font, We prepared all the ligatures, and the alternates characters to help you create unlimited variations for your creative needs. Bibalgoski Pro includes: All uppercase & lowercase letters All numbers 0-9 & Punctuation Ligatures & Alternates Symbols Multiligual Letters
  12. Lacoste Foliage by Gatype, $14.00
    LACOSTE Foliage is a modern serif font with a unique font. This customizable font will look great on a variety of design ideas such as, inding styles, high contrast and light weight fonts perfect for feminine logo signs, fashion & editorial design heads, branding projects, Clothing Branding, packaging, magazine titles, advertisements, T -shirts, postcards, valentines, posters, invitations, weddings, branding projects, social media posts, magazines, book covers and more ! This will add a fun and friendly touch to any of your projects! This font is PUA encoded which means you can access all the glyphs and sweeps easily and more.
  13. Brother Home by Letteralle, $18.00
    Brother Home is a charming handwritten brush font that will bring an attractive feel to your designs. Brother Home includes 2 fonts : - Brother Home Regular: The main font with uppercase, lowercase, numbers, punctuation, and also multi-lingual support. - Brother Home Alternate: You can access alternative characters from the Regular weight via OpenType in your application, or you can also install this alternative weight. Brother Home Alternate will give you alternative characters, which will add a natural impression. That’s it! Please do let me know what you think, feel free to comment if there are issues or queries. Happy designing, Thank You!
  14. Fluffapalooza by takoliko, $12.00
    Fluffapalooza a fluffy handwritten font. It has a fun, warm, raw, cute, happy atmosphere, and gives a little bit quirky dorky vibes. Inspired by a personal touch of cuteness, cheerfulness, and passion. Fluffapalooza has a bouncy style if you acces the alternate. you can have a lot of variation by combining the glyph whatever you want. Fluffapalooza can easily be matched to an incredibly large set of projects and is good for communicating your brands, especially if you want to make a raw, artsy, handmade, and add a personal touch. So spice up your design and enjoy the font.
  15. Albiona Soft by Device, $39.00
    A rounded version of Albiona, a contemporary slab-serif which revisits aspects of Robert Besley’s classic Clarendon. Originally named after the Clarendon Press in Oxford, the type family was subsequently extended by Stephenson Blake in the 1950s. Albiona adds the inwardly-curved stroke terminals of the same foundry’s Grotesque series, and includes italics and old-style and tabular numerals. The original Clarendon’s ball serifs and calligraphic eccentricities have been rationalised for functional contemporary uses. The family consists of five weights plus italics and a stencil, and its clean readable style is perfect for both extended text as well as headline setting.
  16. Tibet Museum by Designpiraten, $30.00
    The Tibet Museum fonts are designed for harmonic layouts of multilingual texts, especially for the combination with asian fonts such as Tibetan or Devangari. Tibet Museum is a family of four fonts – Regular, Bold, Regular Italic and Bold Italic – that combines the shapes of Tibetan letters with a contemporary western font. The result is a unique set of characters that allows the design of multilingual applications and adds to an outstanding identity. It is perfect for branding projects as well as editorial and exhibition designs. The fonts contain a set of more than 400 glyphs to support 207 languages.
  17. Concierge JNL by Jeff Levine, $29.00
    On occasion, one type design's influence can result in a completely different end result. Take the hand lettering found on a 1920s piece of sheet music for the song "Let Me Call You Sweetheart". The simple sans with a few Art Nouveau-inspired characters started out as the basic design of Concierge JNL, but shortly after beginning the project, the lettering took on more of an Art Deco flavor. Add to this the many rounded-edge characters that have a bit of a techno look to it and the typeface takes on many different design characteristics.
  18. Pial by Eurotypo, $20.00
    Pial fonts Family includes: Pial Regular that is totally hand-designed, casual and youthful, with lines that sometimes swell extremely, contain 546 glyphs with many stylistic variations, swashes and ligatures. Pial Sans Regular and Expanded, also hand-designed, and Pial Serif Regular and Condensed to add a little seriousness. We have added also, a font of ornaments, extras and catchwords in the family. Using this font you will achieve a very elegant and warm work. Pial Family is very versatile and ideal for logotype design, magazines and book covers, children's material, fashion, headlines, cards, posters, websites, packaging and, basically, anywhere you want.
  19. Hadenut by HansCo, $15.00
    Hadenut Font is a lettering retro vintage font. You will get alternate characters such as swash on some characters. Equipped with all complete characters ranging from uppercase letters, lowercase letters, numbers, punctuation marks and multi-lingual support, this font is ready to be used in any project. Very suitable for logotype, Stickers, Packaging design, Cricut Project, Headlines, Brand identity, T shirt or Apparel industry, Posters, Magazines, Books, YouTube, Instagram, Websites, Canva, Corjl or any of your creative design projects. Use this Hadenut font to add that special modern retro touch to any design idea you can think of! Enjoy!
  20. Mackaly by Sensatype Studio, $15.00
    Mackaly is A Headline Vintage font that special created to show a Retro and Display style A Serif Vintage font that we created special for classy branding needs, with extra ligature in unique and vintage shape add value of your brand. It's so nice to leverage designer or product owner that need solutions to make their design look more vintage and unique. Mackaly Headline Vintage font ready with: Lowercase and Uppercase characters Numbers and Punctuations 5 weights of alternative Ready of Ligature Preview as a inspirations that you can do with Mackaly font Available for PC and Mac Wish you enjoy our font.
  21. Androgino by Cititype, $17.00
    Androgino is a unique handwritten font with deconstruction concept, where each letters connected to others with different spaces and sizes and sometimes overlaps. This font has an abstract 'dual interpretation'. On the one hand, the unique design of the letters does not have a stylistic tendency. On the other hand, the letters are combined in a unique form when they become sentences. Coupled with several ligatures that add diversity and give a certain surprise and impression when typed. Unique and stand out is the right definition for Androgino. It’s another word of Androgynous, Feminism which is masculine, suitable for all types of branding.
  22. Brave love by Gatype, $10.00
    The Brave love font is an elegant serif typeface with subtle details. This neat font can add modern and fashionable brand appeal. This versatile display typeface has enough character for logos and branding, as well as headlines, apparel, bridal and more. Keep it classic, or decorate it with ornate alternatives to uppercase and lowercase glyphs! Important information: To access the alternatives, you must have access to an older version of Photoshop to copy/paste the glyphs from the included PSD, OR the Glyphs Panel, which can be found in Photoshop CC or any Version of Adobe Illustrator.
  23. Moonspace by Jafar07, $17.00
    Moonspace is a unique display sans-serif font with a captivating wave-like character on each letter. Despite its slightly taller height, this font remains highly legible and suitable for a wide range of designs. With its distinctive design that sets it apart from other sans-serif fonts, Moonspace adds an artistic touch to your designs. It's perfect for use on posters, magazines, brochures, and other creative projects. Crafted with precision and balanced letter proportions, Moonspace delivers a professional and eye-catching look. It's suitable for use in a variety of designs, from modern to classic.
  24. Bon Vivant Family by Nicky Laatz, $20.00
    If you've got style and love all the luxuries in life, you're Bon Vivant! Add a touch of luxury and style to your projects too, with the new Bon Vivant Font Collection. It's highly recommended to turn your Opentype features on while using the script font, to make use of it's best features - the multitude of OpenType ligatures. As you type, your text looks like natural handwriting, and less like a monotonous font. The handsome serif comes in 2 weights, regular and bold. Designed to be a perfect complimentary font to the script, its just as striking used on its own.
  25. Winter Belly by Forberas Club, $16.00
    Introducing Winter Belly by Forberas Club Winter Belly is a Handwritten Script font that will make your designs look classic, Farmhouse, Boho, and Feminine. It is a great font for events, Wedding Project, fashion, apparel projects, signature, album covers, logos, branding, magazines, social media posts, advertisements, but it also works great for other projects. Add it to your fonts’ library, and it will enhance your creativity! Winter Belly is best for: - logos, branding, & Signatures. - Flyers, Album cover, Magazine, & Advertisements. - Website design , design blogs, & fashion. - Quote graphics for social media. - and also it works great for other projects.
  26. Hallo Berthany by Java Pep, $15.00
    Introducing the pretty amazing script font that will add a bold feel called Hallo Berthany. This font has already OpenType features such as swashes, alternates, stylistic alternates, SS01-SS06 and supports 17 languages. Hallo Berthany is suitable for greeting cards, logotype, wedding, invitation card, signature mark and more. I've made the special font for all OpenType features like alternate, swashes, stylistic alternates etc. Get inspired by its unique style. What's included: - PUA encoded - Multilingual support - Opentype features If you have any questions or need technical support, don't hesitate to drop a message or contact me. Thanks have a nice day!
  27. Gioties by IbraCreative, $11.00
    Gioties is an adorable display font that radiates an irresistible charm and playfulness. With its cute and whimsical letterforms, Gioties encapsulates the essence of innocence and joy. The rounded edges and friendly curves of each letter exude a sense of approachability, making it the perfect choice for designs that require a touch of sweetness and lightheartedness. Gioties effortlessly adds a delightful flair to children's books, playful merchandise, and cheerful branding. Its unique character variations and vibrant energy create a captivating visual experience, ensuring that any project adorned with Gioties becomes a canvas of endearing cuteness and boundless creativity.
  28. Aztech by Comicraft, $29.00
    Was God an Ancient Astronaut? Are crop circles signposts for UFOs? Are we or are we not alone? Do you Want To Believe? We have No Idea. Nevertheless, we've put together a rather attractive little typeface -- by the name of Aztech -- which will undoubtedly add fuel to speculation vis-a-vis the existence (or non-existence) of Extra Terrestrial Intelligence. Yes, in our ongoing quest to spread enlightenment and dispel anxiety throughout the universe, we've created a font which will allow you to enjoy the concept of Alien Intervention without the embarrassment and discomfort of anal probing. Tell your friends.
  29. Sundash by Jehoo Creative, $16.00
    Sundash versatile typeface with wide allternate allcaps. This bold modern font explores the style of Allcaps, we add a wide character to make it look more flexible. based on forms inspired by free urban culture, Sundash has a modern and vibrant spirit. Sundash explores how the shapes and curves of letters change their Focus. This font has a variable weight of 5 Light, regular, medium, bold, extrabold to make the sundash more solid. Sundash has 247 glypghs with a unique and bold character perfectly suited for a wide variety of applications from editorial design to branding, advertising, publications and digital.
  30. Bandaneira Style by Sensatype Studio, $15.00
    A Modern Stylish Duo Font that we created special for elegant branding needs, with unique shape will be ready to add value of your brand. It so nice to leverage designer or product owner that need solutions to make their design look more stylish and modern. And specially for Bandaneira font, We prepared any characters to help you create unlimited variations for your creative needs. Bandaneira Modern Stylish Duo Font ready with: Unique Beauty Characters Bandaneira (Regular and Italic) Preview as a inspirations that you can do with Bandaneira font Ready with Lowercase and Uppercase characters Wish you enjoy our font. :)
  31. Candelize by Graphicfresh, $16.00
    Introducing our Art Deco Font: a classic yet modern and elegant typeface that adds a touch of sophistication to your logo designs. Inspired by the iconic Art Deco movement, this versatile font is perfect for creating sleek and stylish editorial layouts. It's clean lines and geometric shapes bring a sense of timeless beauty to any project. Whether you're designing a magazine, website, or branding materials, our Art Deco Font Editorial will elevate your work to new levels of elegance and professionalism. Embrace the allure of Art Deco and make a bold statement with our captivating font.
  32. Lunette by Reyrey Blue Std, $18.00
    Introducing, Lunette Typeface. It's strong and classy with an elegant touch of typeface. A unique modern font that is a mix of old and new. Lunette boasts 3 stunning styles, with beautiful upper and lower case letters, numbers, and punctuation marks. Lunette Typeface is perfectly suitable for a layout design for quotes or body copy, best used as a display for headings, logos, branding, magazines, product packaging, invitations: logotypes, and much more. Don't wait to add this font to your collection and explore the uniqueness of this typeface! Features : All Uppercase and Lowercase Number & Symbol Supported Languages Ligatures PUA Encoded
  33. Moonluck by Keristyper Studio, $14.00
    Moonluck is a playful and whimsical font with a cute and cartoonish feel. It features bold and rounded letters with a playful bounce, making it a perfect choice for designs aimed at children or anyone looking to add a touch of fun and playfulness to their projects. Featured: Standard, Uppercase & Lowercase Numeral & Punctuation Multilingual : ä ö ü Ä Ö Ü ß ¿ ¡ Alternate & Ligature PUA encoded We recommend programs that support the OpenType feature and the Glyphs panel such as Adobe applications or Corel Draw, so you can use all the variations of the glyphs. Hope you enjoy our fonts!
  34. Petulante by PintassilgoPrints, $20.00
    Petulante is a striking and creative hand-drawn face with a scribbled feel. It's an all-caps font and brings two options for each letter and numeral for a more organic and natural look. There are yet a few ornaments to add an extra something here and there. Petulante is ideal for book covers, packaging, apparel, album art, posters, or any situation where you want a stylish and uncommon hand-crafted look. And let's not forget to mention the broad language coverage: Petulante speaks more than 208 languages, including Russian and Greek. Yes, just take it everywhere!
  35. Romantic SS by Sensatype Studio, $15.00
    Romantic is a Modern Beauty Sans Serif A Sans Serif font that we created special for branding needs with classy shape to add value of your brand. It's so nice to leverage designer or product owner that need solutions to make their design look more classy and fashionable. And specially for Romantic font, We prepared any characters with Elegant shape to help you create classy style of your design. Romantic Modern Beauty sans serif font ready with: Lowercase and Uppercase characters Numbers and Punctuations Preview as a inspirations that you can do with Romantic font Wish you enjoy our font.
  36. Neue Haas Unica by Linotype, $53.99
    The Neue Haas Unica™ family is an extended, reimagined version of the Haas Unica® design, a Helvetica® alternative that achieved near mythical status in the type community before it virtually disappeared. Originally released in 1980 by the Haas Type Foundry and designed by Team ’77 — André Gürtler, Erich Gschwind and Christian Mengelt— for phototypesetting technology of the day, the design was never successfully updated for today’s digital environments – until now. Toshi Omagari of Monotype Studio has given this classic a fresh, digital facelift with more weights, more languages and more letters to meet today’s digital and print needs. Available in 18 styles, the Neue Haas Unica family is remarkably appropriate for a wide range of applications, possessing a delicate gradation of weights and clear character shapes. The family's lighter weights are perfect for headlines and other large settings, as well as small blocks of copy at typical text sizes. The regular, medium and bold weights know no boundaries and the heavy and black designs are ideal for when typography needs to be powerful and commanding. Like the Neue Helvetica and Univers Next typefaces, the Neue Haas Unica family can be used just about anywhere – or for any project. In addition to its 9 tailored weights and complementary italics, the Neue Haas Unica family also possesses additional characters for Eastern and Central European, Greek and Cyrillic language support, which did not exist in the original design. A cosmopolitan typeface for today's modern, discerning design needs, the Neue Haas Unica collection is a new classic in the making—one that every designer should surely have at their disposal.
  37. Ashemore Softened by insigne, $32.00
    Following the success of the Ashemore family, it became clear that a rounded version of Ashemore would be a great addition to the product line that would allow designers even more design choices. Ashemore Softened’s rounder forms compliment the face well as the original font eschewed straight lines. The rounded terminators give the face a sense of friendliness that is unsurpassed. The distinct and flamboyant style of Art Nouveau and the Arts and Crafts style remain, but the blunted terminators give the face a more technological and contemporary look and feel. The Ashemore Softened family has a full range of six weights from thin to black and includes condensed and extended options for a total of 36 fonts. The typeface also includes some unique OpenType alternates that make the superfamily even more versatile. Ashemore Softened is equipped for complex professional typography, including alternates, small caps and many alternate characters. The face also has a number of numeral sets, including tabular figures, fractions, old-style, lining figures and superiors and inferiors. OpenType-capable applications such as Quark or the Adobe Suite can take full advantage of automatic ligatures and alternates. You can find these features demonstrated in the .pdf brochure. Ashemore Softened also includes the glyphs to support a wide range of languages, including Central, Eastern and Western European languages. In all, Ashemore Softened supports over 40 languages that use the extended Latin script, making the new addition a great choice for multi-lingual publications and packaging. The original Ashemore was designed by Jeremy Dooley with production assistance from Lucas Azevedo and Marcelo Magalhaes. Kerning assistance from iKern.
  38. Cohen by TripleHely, $16.00
    Hello! Let me introduce Cohen – a handwritten font named in memory of the great poet and singer Leonard Cohen. On the day he passed away I did my routine calligraphy practice and wrote a part of his song 'Night Comes On'. You may see this work in presentation pictures, and after time I designed a font based on this calligraphy. Cohen signature font is perfect for logos, branding, web, blog headlines, invitations, magazine and book design, product packaging – or for any text on postcards and on your favorite photos. Cohen includes: a standard set of characters with wide multilingual support: Western-, Central- and Eastern-European, Baltic, Turkish, Latin-type Africans, and Asian (94 languages in total) two additional character sets: lowercase letters with alternates shapes and lowercase letters with a little end-swash - for the position at the end of a word 39 ligatures for double letters and frequent combinations Cohen has a large number of embedded context-dependent auto-replacement features that give the text a natural, handwritten look and correct inharmonious combinations of letters. These features work well in many apps (even simple ones like Notepad/TextEdit), and if you need to customize their application – you could use programs that support OpenType features (for example, Adobe apps or CorelDraw). All these additional glyphs are PUA-encoded, so if your software does not support OpenType — you could access them through Character Map (Windows) or Font Book (Mac). I hope you will like Cohen and create great designs with it! And if you have any questions, feel free to contact me via e-mail: triple.hely@gmail.com
  39. FF Good Headline by FontFont, $72.99
    FF Good is a straight-sided sans serif in the American Gothic tradition, designed by Warsaw-based Łukasz Dziedzic. Despite having something of an “old-fashioned” heritage, FF Good feels new. Many customers agree: the sturdy, legible forms of FF Good have been put to good use in the Polish-language magazine ‘Komputer Swiat,’ the German and Russian edition of the celebrity tabloid OK!, and the new corporate design for the Associated Press. Although initially released as a family of modest size, the typeface was fully overhauled in 2010, increasing it from nine styles to 30 styles, with an additional 30-style sibling for larger sizes, FF Good Headline. In 2014, the type system underwent additional expansion to become FontFont’s largest family ever with an incredible 196 total styles. This includes seven weights ranging from Light to Ultra, and an astonishing seven widths from Compressed to Extended for both FF Good and FF Good Headline, all with companion italics and small caps in both roman and italic. With its subtle weight and width graduation, it is the perfect companion for interface, editorial, and web designers. This allows the typographer to pick the style best suited to their layout. As a contemporary competitor to classic American Gothic style typefaces—like Franklin Gothic, News Gothic, or Trade Gothic—it was necessary that an expanded FF Good also offers customers both Text and Display versions. The base FF Good fonts are mastered for text use, while FF Good Headline aims for maximum compactness. Its low cap height together with trimmed ascenders and descenders give punch to headlines and larger-sized copy in publications such as newspapers, magazines, and blogs.
  40. Neue Haas Grotesk Display by Linotype, $33.99
    The first weights of Neue Haas Grotesk were designed in 1957-1958 by Max Miedinger for the Haas’sche Schriftgiesserei in Switzerland, with art direction by the company’s principal, Eduard Hoffmann. Neue Haas Grotesk was to be the answer to the British and German grotesques that had become hugely popular thanks to the success of functionalist Swiss typography. The typeface was soon revised and released as Helvetica by Linotype AG. As Neue Haas Grotesk had to be adapted to work on Linotype’s hot metal linecasters, Linotype Helvetica was in some ways a radically transformed version of the original. For instance, the matrices for Regular and Bold had to be of equal widths, and therefore the Bold was redrawn at a considerably narrower proportion. During the transition from metal to phototypesetting, Helvetica underwent additional modifications. In the 1980s Neue Helvetica was produced as a rationalized, standardized version. For Christian Schwartz, the assignment to design a digital revival of Neue Haas Grotesk was an occasion to set history straight. “Much of the warm personality of Miedinger’s shapes was lost along the way. So rather than trying to rethink Helvetica or improve on current digital versions, this was more of a restoration project: bringing Miedinger’s original Neue Haas Grotesk back to life with as much fidelity to his original shapes and spacing as possible (albeit with the addition of kerning, an expensive luxury in handset type).” Schwartz’s revival was originally commissioned in 2004 by Mark Porter for the redesign of The Guardian, but not used. Schwartz completed the family in 2010 for Richard Turley at Bloomberg Businessweek. Its thinnest weight was designed by Berton Hasebe.
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