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  1. Quickflio by Brenners Template, $19.00
    A font family with excellent visibility and aesthetic originality was developed after years of troubleshooting. It will be the best choice for designers as it contains a variable font with two axes. A variety of styles, including stem widths from 10pt to 220pt, will be an exciting attempt for unique typography. And, 44 beautiful and amazing ligatures will make your imagination deeper and richer. On the Typographic Foundation, it makes sense to break most of the ligatures used here into discretionary ligatures. However, in view of the trend of modern typography, in which the essential boundary between function and decoration is increasingly blurred, it may be meaningful to use them together. All ligatures of this font family are included in Standard Ligatures. Your choices become easier and clearer. Its name is Quickflio. OpenType Features 44 Ligatures : Am, An, Br, Cr, Gr, Le, Lo, Op, ad, am, an, at, ba, ck, ct, da, de, do, er, es, ff, fo, fi, fl, gh, ha, hn, hs, in, le, ll, lo, ma, ns, oe, om, on, re, sh, st, um, un, ve, wa Ordinals Oldstyle Figures Tabular Figures Fractions Scientific Inferiors Superscrpt
  2. Lecturia by Ingo, $42.00
    Lecturia is a modern humanist sans serif typeface. Ascending dynamic movement characterizes the structure of it’s characters -- the stylistic alternates emphasize this impression. The family comprises eight weights from the most delicate "Hairline" to the strong "Bold" -- each upright and italic. Using the variable font, the intermediate levels can be controlled fluently. The forms and proportions of Lecturia have been selected to be very legible as body type for longer texts. Lecturia ist still legible from a great distance or under unfavorable conditions. In large sizes as a heading, the font is very eye-catching. The shapes of the individual characters follow the "humanistic" form language of modern faces. In addition to ligatures for problematic letter combinations, it contains stylistic alternates for some characters that make the appearance even livelier. Small caps provide a restrained opportunity for emphasis. In addition, Lecturia offers several sets of numerals: proportional standard figures, lining figures, proportional oldstyle figures, non-proportional tabular figures, superscripts and subscripts, numerator and denominator to represent fractions, circled numbers. The very good legibility of Lecturia makes it the ideal typeface for information systems -- a selection of directional arrows is included.
  3. Neue Comic by Unio Creative Solutions, $4.00
    Meet "Neue Comic," a rounded typeface making a bold entrance into the design scene, aiming to redefine the delicate balance between playfulness and practicality in typography. Crafted with the recognition that rounded aesthetics enhance information retention and legibility, Neue Comic delivers a distinct, rhythmic design that breaks through traditional design boundaries. Reflecting on the divisive legacy of Comic Sans, we pondered: Is it really deserving of all the hate? Comic Sans entered the typography scene in 1994 with the noble goal of injecting fun into casual contexts. However, it fell victim to misuse and eventually succumbed to an undeserved sense of imposter syndrome. This prompted us to create a typeface that transcends these limitations. Inspired by the non-connecting script of comic book lettering, Neue Comic seeks to recapture the charm of the '90s while acknowledging the genuine intention behind Comic Sans—offering accessibility and friendliness. Avoiding the pitfalls of overuse, Neue Comic presents itself with seven weights and corresponding obliques, showcasing the flexibility of a variable version. Specifications: - Files included: Neue Comic, including obliques - Multi-language support (Central, Eastern, Western European languages) - OpenType Features (Superscript and Subscript Numerals, Fractions, Oldstyle figures) Thanks for viewing, Unio.
  4. Layal by Arabetics, $39.00
    Layal is an Arabetic type design with a calligraphic flavor. It follows the guidelines of the Mutamathil Taqlidi type style with one glyph for every basic Arabic Unicode character or letter, as defined in Unicode Standards version 5.1, and one additional, final-position, glyph for each Arabic letter that is normally connected with other letters from both sides in traditional cursive Arabic strings. Layal employs variable x-height values. It includes all required Lam-Alif ligatures and uses ligature substitutions and selected marks positioning but it does not use any other glyph substitutions or forming. Text strings composed using types of this family are non-cursive with stand-alone isolated glyphs. Tatweel (or Kashida) glyph is a zero width space. Keying it before any glyph will display that glyph isolated form. Keying Tatweel before Alif Lam Lam Ha will display the Allah ligature. Layal family includes both Arabic and Arabic-Indic numerals; all required diacritic marks, Allah ligature, in addition to standard English keyboard punctuations and major currency symbols. Layal is available in normal, bold, black, light, and extra light, each both in regular and italic styles.
  5. Atlantic Sea Washed by URW Type Foundry, $39.99
    The original plan for Atlantic was to design a typeface in the Venetian syle of the Renaissance, with handwriting character and large ascenders. There is a wave-rolling unevenness in both the x- and cap-height caused by the strong ductus pointing to the upper right, together with heavily curved serifs, resulting in a very lively image of text on a page. Atlantic – its name reflects the ocean, ships, carriers and loads, tourism and so on. These are the themes Atlantic is best suited for. The extended family includes a serif, a sans, and a special variant – a SeaWashed. Atlantic was designed for the URW++ SelecType collection.
  6. Samantha by Laura Worthington, $75.00
    Samantha is a bright and cheerful font based on pointed-pen lettering and featuring slightly condensed characters and a measured rhythm. Samantha is available in upright or italic variants, each with regular and bold weights and features over 1,100 alternates and swash characters that vary in size and complexity. Samantha includes 60 ornaments and 45 catchwords, lining numerals and oldstyle and swash numerals. See what’s included! Upright, Upright Bold • Italic, Italic Bold *NOTE* Basic versions DO NOT include swashes, alternates or ornaments These fonts have been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/
  7. Juniper and Sage by Nicky Laatz, $23.00
    Let Juniper and Sage Script whisk you away for a romantic rendezvous with your love of handwritten scripts. A little bit chic, a little bit classy, Juniper and Sage is a must-have for any handwritten font collection. It includes 55 natural looking Opentype Ligatures - to make the font look more natural as you type. Juniper and Sage has 3 subtle variants - each adds a different feel due to their different slants. Upright being slightly more upbeat and casual and slanted being more elegant. Perfect for: elegant branding, wedding stationery, romantic book cover designs, classy packaging, album covers, handwritten quotes, greeting cards, unique social media posts, and so much more.
  8. Cannon by W Type Foundry, $20.00
    The Cannon family is the result of combining the clean aesthetics from a classic sans neo-grotesque with a touch of a geometric design. The result is a simple but dynamic typeface with retro and technological airs. Cannon is ideal for robust advertising, bold brand identities and packaging, also suitable for high impact headlines and short texts. This type family consists of 36 variants and 9 weights (thin, extra light, light, regular, book, medium, bold, extra bold, black), matching italics for all weights and widths, matching small caps for all weights and widths, alternate characters and extended language support. We are proud to introduce: Cannon.
  9. Hobies by Flawlessandco, $9.00
    Introducing "Hobies" - a display font that combines firm boldness with a touch of uniqueness. With its strong and commanding letterforms, Hobies makes a bold statement, while its outline regular variant adds a distinctive edge to your designs. There's some connected letters and some alternates that suitable for any graphic designs such as branding materials, t-shirt, print, business cards, logo, poster, t-shirt, photography, quotes .etc This font support for some multilingual. Also contains uppercase A-Z and lowercase a-z, alternate character, numbers 0-9, and some punctuation. If you need help, just write me! Thanks so much for checking out my shop!
  10. Sassoon Sans US by Sassoon-Williams, $48.00
    North American version for teaching children’s first letterforms With dots and arrows these print script fonts have no ‘exit stroke’ found in the European version. An upright typeface family developed to meet the demand for letters to produce pupil material for handwriting as well as for reading. Upright letters with extended ascenders and descenders are ideal on screen. They facilitate word recognition. Teachers can print desk strips, charts of letter families and alphabet friezes, as well as consistent material across the curriculum. Together these typefaces provide a valuable resource for special needs teachers. Free to download resources How to access Stylistic Sets of alternative letters in these fonts
  11. HS Hadeel Serif by Hiba Studio, $50.00
    HS Hadeel Serif is a versatile display typeface designed for use in titles and graphic projects that support Arabic, Persian and English. It draws inspiration from the modern kufi style and features a unique blend of sharp and curved lines that lend a beautiful and geometric structure to each character. Based on the original HS Hadeel typeface, HS Hadeel Serif includes a serif on some of its characters to provide a more traditional look. Two weights are available for this typeface: Regular and Bold. HS Hadeel Serif represents a valuable addition to Arabic typography, offering designers a visually striking and flexible option for their projects.
  12. Salvation by Device, $39.00
    Rough and ready, bold and urgent. Or playful and fun in bright colours. The original letters were cut from actual potatoes, then scanned in and converted to vector outlines. Lighter and more heavily inked versions were used for the three variants. Using Opentype character-substitution technology, Salvation rotates through three versions of each letter to create a naturally uneven printed effect. Unlike hot metal type, the potatoes were cut the right way around. This produced reversed prints, which were then flipped back in Photoshop. Originally produced for Hughes' Get Lettering activity book, the font was then extended to cover numbers, punctuation and full European language support.
  13. Arida by Latinotype, $39.00
    Árida pays homage to the Argentinian city of San Juan, located in the semi-desert Cuyo region, where cacti are abundant; a characteristic feature of arid habitats. Árida, inspired by the vegetation of the place, looks sharp and aggressive at large sizes but it also feels friendly at a smaller scale⁠—portraying the dichotomy between humans and nature. Árida comes in 5 weights, ranging from Regular (with a matching italic) to Black. The Regular variant contains 773 glyphs and its Italic counterpart is composed of 939 glyphs. The font also includes small caps, different styles of figures, ligatures, and stylistic and contextual alternates, among other OpenType features.
  14. Modish by Laura Worthington, $29.00
    Modish is a perfectly balanced synthesis of the casually hand-drawn look and the pixel-perfect slickness of digital design. Inky, but neat, flowing, but controlled, the result is a font that’s ideal for on-trend designs for food, clothing, cosmetics, retail packaging, or menus. Modish features 270 swashes, 78 stylistic alternates that include alternates to create a fully connected OR unconnected look and contextual variants in lowercase letters and 43 Ligatures. See what’s included! http://bit.ly/2bNBcao This font has been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/
  15. Sommet Slab by insigne, $24.99
    The Sommet family of typefaces has been updated with a new slab serif variant. Expanding on Sommet's successful design principals, Sommet Slab is there when you need more impact and power. Sommet Slab is available with six weights and complementary italics and plenty of OpenType features. Sommet Slab features a tall x-height, and its letterforms are compact, perfect for when layout space is at a premium. Over twenty OpenType alternate characters are available, including friendlier upright italic forms, and a unique simplified lowercase. Sommet Slab also includes oldstyle figures and small caps. Use Sommet Slab whenever you need a powerful and contemporary slab-serif.
  16. JAF Mashine by Just Another Foundry, $42.00
    Although at first sight Mashine is a strict, "non-design" typeface, this display font is not as geometric as it seems. The use of serif-like terminals and unusual joints gives the design a unique look. This all-caps font provides stylistic alternates for most letters. If you type larger amounts of texts you should activate the Contextual Alternates OpenType feature to have the variants replaced automatically. By choosing best fitting letter pairs intelligently a fluid text composition is achieved. The fonts are provided in OpenType format. Each font contains 470 glyphs. Technically, they follow the Adobe Pro fonts and provide the same glyph set and OpenType functionality.
  17. WBP Nel by Studio Jasper Nijssen, $30.00
    This typeface family is developed with the designer in mind. WBP Nel is a narrow sans serif with lots of options. The Regular consists of UPPERCASE and lowercase glyphs, beautiful kerning and a nice ampersand. All other styles are just uppercase and made to give your designs some extra flair. The Brickbuild is a playful, stencil version and the Dots (freebie) is a dotted typeface. The Light and Heavy version complement the Regular beautifully. These two also come with a display variant, the WBP Nel Stamped and WBP Nel Hypno. So you get lots of options to mix and match while designing awesome prints, posters, logo's, websites or identities.
  18. BB Anonym (Pro) by Bold Studio, $49.00
    BB Anonym™ (Std/Pro) is based on the research and realizations of the BB Noname™ Typeface and complements the font family with a rounded version. The idea and design are based on the principle of outsourcing and encryption: an intermediate step in the design process and production is inserted: "Designer, reseller, client". The process is not visible to the end user, but it affects the visual result. Compared to the sharp version, the font looks simpler and the craft and technical requirements are more complex. ● 3 Variants: designer, retailer, client ● 20 Stylistic-sets ● 17 Styles ● 39 OpenType features ● 93 Languages support ● 16,371 Glyphs (963/style)
  19. Rosabella by ParaType, $30.00
    Rosabella is a script typeface with plenty of decorative details — flourishes, swashes, twists and other elements, which impart to the face a gorgeous festive look. An unusually large number of alternates and ligatures make it possible to imitate live calligraphic writing. Lower case letters are divided into several stylistic sets from relatively modest variants to the most decorative contextually-dependent swash shapes. Besides that there are two sets of upper case letters — the second one contains larger and more complex shapes. Letters from the different stylistic sets can be used in a wide variety of combinations with the different levels of embellishments. Rosabella was designated for display material, greetings and advertising.
  20. Ten Pounds by Up Up Creative, $29.00
    Introducing Ten Pounds, a fun, hand-drawn serif font with tons of character (and tons of characters!). Ten Pounds is perfect for branding, poster design, t-shirts, invitations, design for children, and editorial design. It comes with more than 1300 glyphs, including more than 100 ligatures. OpenType features include stylistic sets, character variants, initial and final forms, and multilingual support (including multiple currency symbols). The OpenType features can be very easily accessed by using OpenType-savvy programs such as Adobe Illustrator and Adobe InDesign. (To access these awesome features in Microsoft Word, you'll need to get comfortable with the advanced tab of Word's font menu.)
  21. Blooming Elegant by Nicky Laatz, $10.00
    Blooming Elegant Script Font is a hand-lettered modern calligraphy script with a playful yet elegant nature. It comes in 3 variants : Regular, Mono-line, and Mono-line Bold. The script fonts include Opentype Stylistic Alternates for all lowercase letters, and a selection of Ligatures to add some authenticity to your designs. Included alongside the script fonts, are two companion sans fonts : a neat and sturdy uppercase sans font for more formal-natured designs, and a jaunty, playful uppercase handwritten sans for more casual designs. Also included is a handy set of over 120 lovingly-drawn doodles is also included as 2 separate dingbat fonts.
  22. 1790 Royal Printing by GLC, $38.00
    From 1702 to 1811 the French "Royal", then "Imperial", Printers, neglected Garamond and Fournier's designs and used only the font called "Romain du Roy", carved (1693 to 1723) by Philippe Grandjean by order of the king Louis XIV. 1790 Royal Printing was inspired by various variants of Romain du Roy that were in use during this period. Our sources were mainly official and legal documents printed in the late royal period, and in the beginning of the French revolution. There was no bold style. The 1790 Royal Printing Caps fonts contain small caps, plus titling caps for headlines as 1790 Royal Printing capitals are intended to be used preferably for text.
  23. Bornholm Tejn Low by Trine Rask, $25.00
    Bornholm Tejn is named after a village »Tejn« on the only rocky island in Denmark »Bornholm« Bornholm Tejn Low is the lowercase variant of Bornholm Tejn, released in 2012, the first face in a series of rough stone cut typefaces, that shares proportions, but differs in any other aspect like different pieces of rock. It is a powerful face, but still very friendly. Good for very big sizes, but can be used for small texts, movie titles, cartoons … Bornholm Tejn Low has a large x-height which supports the heavy and black look of the typeface. It contains tabular and proportional old style and lining figures.
  24. Peckham Press by EllenLuff, $28.00
    Peckham Press is a bold hand-pressed typefamily, with a raw aesthetic and solid industrial style. The font brings a spirit of street culture, with its defiant shapes, rough edges and unadulterated imperfections. It works best in strong design, and situations that require an authentic voice. This font is handmade and includes full original texture with density variants and original nicks and grit, with access options to suit different needs. The vector format allows the textured affect show up on any program, no additional software or updates required.Peckham Press supports a wide range of latin languages and paired with it's diverse flexibility allows it to handle projects of any size.
  25. Saugatuck by Alex Jacque, $20.00
    Saugatuck is a cap-height only display typeface inspired by nature. With it’s roots based on a few hand-drawn characters from nearly a century ago by the pen artist W.E. Dennis, Saugatuck now exists as a two-variant typeface. It contains all of the usual characters and accents, most of the math, plus some of the more esoteric characters. Each letter A-Z has a alternate in it’s associated lowercase character to allow you to have even more varied, natural-looking text. Works great for display purposes, seasonal designs, and times when you need to invoke a little bit of a less-structured, environmental feeling.
  26. Atlantic Sans by URW Type Foundry, $39.99
    The original plan for Atlantic was to design a typeface in the Venetian syle of the Renaissance, with handwriting character and large ascenders. There is a wave-rolling unevenness in both the x- and cap-height caused by the strong ductus pointing to the upper right, together with heavily curved serifs, resulting in a very lively image of text on a page. Atlantic ? its name reflects the ocean, ships, carriers and loads, tourism and so on. These are the themes Atlantic is best suited for. The extended family includes a serif, a sans, and a special variant ? a SeaWashed. Atlantic was designed for the URW++ SelecType collection.
  27. Indu Xtrial by Scriptorium, $24.00
    InduXtrial was developed for a poster project which needed a modern, degenerated look. We actually designed a custom variant of our Savoyard font with some unique characters and a somewhat different look for a number of the characters. We then degenerated the character outlines in Photoshop, ultimately running them through several permutations to produce two different versions of each character for the main font, plus an additional font with stylized initial capitals and customized small caps. Then, just to cap things off we produced a set of drop-cap initials and unique outline characters. The result is just what you need to express the concept of industrial decay in print.
  28. Draughtwork by Scriptorium, $18.00
    Draughtwork is a special decorative font designed to have the look of a work in progress, showing the process of constructing letters using a ruler and a compass on a grid. It's in the tradition of our very popular Roughwork font, but more detailed and with additional features. Unlike Roughwork, Draughtwork includes a full upper and lower case character set plus some special alternate character variants. Developing Draughtwork was a monstrous task. The complexity of the 9x9 grids with each character were a challenge to the rendering capacity of Fontographer and required an extraordinary amount of fine tuning - but the result was worth the effort.
  29. Orkhon by Plastikdna, $16.00
    The Old Turkic script (also known as variously Göktürk script, Orkhon script, Orkhon-Yenisey script) is the alphabet used by the Göktürks and other early Turkic khanates during the 8th to 10th centuries to record the Old Turkic language. Words were usually written from right to left. According to some sources, Orkhon script is derived from variants of the Aramaic alphabet, in particular via the Pahlavi and Sogdian alphabets of Persia, or possibly via Kharosthi used to write Sanskrit The texts are mostly epitaphs (official or private), but there are also graffiti and a handful of short inscriptions found on archaeological artifacts, including a number of bronze mirrors.
  30. Olicana by G-Type, $72.00
    Olicana is a best selling script which was named as one of Typographica’s typefaces of 2007. It was also the very first G-Type release in OpenType, ideal for script faces as there are endless possibilities for the automatic replacement of certain character combinations with ligatures resulting in a much more ‘realistic’ appearance. Olicana is brimming with alternates, swashes and extra features like ink splats and crossings-out, not to mention the choice of using a modern or ornate styling within the same font! All of which makes Olicana the perfect choice for an authentic, rather than typeset appearance. Available in 3 variants: Rough, Smooth and Fine.
  31. Bustan by Sakkal Design, $75.00
    Bustan is a new Arabic display typeface inspired by Kairawani Kufic and cursive Sunbuli, notable for its compact compositions. Designed by Jamal Bustan and developed by Sakkal Design, Bustan has updated proportions and details, and is distinguished by its traditional serenity, modern aesthetics, and a rich set of letter variants. You can see the full set of font features at http://www.sakkal.com/type/bustan_brochure Bustan is ideal for a variety of applications including logos and monograms, titles of newspapers and specialty magazines, and for book covers. It can be used also for jewelery design, garments and T-shirts, product packaging and greeting cards among other uses.
  32. Brushland by Type-Ø-Tones, $50.00
    Brushland was initially born as custom type project, where the goal was to achieve a natural feeling as if it was really written. The project raised some questions, how natural should be this script typeface? How to simulate this writing feeling? For this, four different glyphs were drawn for the same character. This “Feature” or “Behavior”, programmed in the font, combines the variants in the sequence of 1, 2, 3 & 4 and replaces the letters at the time the words are composed, in order to avoid the repetition of glyphs. Through the “Contextual Alternates” OT Feature, the user can decide if they appear or not.
  33. Soulmotion by Akrtype Studio, $19.00
    Soulmotion is a seductive script font that is made with a touch of elegance and feeling to give the best look. Soulmotion an elegant combination of a script. It is slender, feminine and classy, while still maintaining a friendly feel. Soulmotion script is versatile and will work perfectly for fashion, e-commerce brands, trend blogs, wedding boutiques or any business that wants to appear upscale and chic. With its ton of ligatures variants and stylistic characters, Soulmotion is perfect for creating original and functional designs. It has extensive language support and tons of ligatures, alternates, stylistic sets that add visual interest to every letter.
  34. Atlantic Serif by URW Type Foundry, $39.99
    The original plan for Atlantic was to design a typeface in the Venetian syle of the Renaissance, with handwriting character and large ascenders. There is a wave-rolling unevenness in both the x- and cap-height caused by the strong ductus pointing to the upper right, together with heavily curved serifs, resulting in a very lively image of text on a page. Atlantic ? its name reflects the ocean, ships, carriers and loads, tourism and so on. These are the themes Atlantic is best suited for. The extended family includes a serif, a sans, and a special variant ? a SeaWashed. More? Atlantic was designed for the URW++ SelecType collection.
  35. Namaste by Latinotype, $49.00
    With open palms, place your hands together at the center of your chest, close your eyes and bow the head slightly. Namaste! Welcome to a beautiful spiritual journey. Namaste is a font collection, designed by Coto Mendoza, consisting of two variants: a capital sans and a script font (based on watercolor calligraphy strokes). Each variant comes in 5 weights—Thin, Light, Regular, Bold and Black—and 2 versions: Essential and Pro. The script font, in its Pro version, provides a wide range of OpenType features such as swashes, alternates, ligatures and different stylistic sets. The Namaste family also includes a set of ornaments inspired by Hindu and Buddhist symbols—that Coto Mendoza saw virtually everywhere on her trip to India—like Mandalas and Yantras, and others found in textiles and monuments. Namaste is the perfect choice for wellness, healing and therapy oriented products. Its smooth shape and soft curves allow the user to create beautiful designs for essential oils, bath salts, quartz crystals, mindfoodness, candles, incense and aromatherapy products packaging. The font is well-suited for publishing design (short text); self-help and healing handbooks; tarot and divination cards; and women’s empowerment and spirituality publications. Namaste is an ideal typeface for yoga (and other body disciplines) center branding; holistic centers; and group meditation, womb blessing and circle of women invitations. Namaste is a beautiful journey full of love and inspiration. Namaste: a spiritual journey.
  36. Adimlara by Queenop Studio, $12.00
    Adimlara is attractive because it is sleek, clean, feminine, sensual, glamorous, simple and very easy to read, thanks to its many luxurious letter joints. I also offer a number of viable alternative styles for all letters. Classic style is very suitable to be applied in various formal forms such as invitations, labels, restaurant menus, logos, fashion, make up, stationery, novels, magazines, books, greeting cards/weddings, packaging, labels or all kinds of advertisements. for your purposes.
  37. ALS Direct by Art. Lebedev Studio, $63.00
    ALS Direct is an open and dynamic typeface with clear-cut letterforms that make it instantly readable. It lends text a neutral, yet agreeable and modern feel. Direct has nine font styles convenient for the purposes of navigation signage. Regular-style letterforms are rather wide, because direction signs are likely to appear before readers at an angle, so the type needs to withstand perspective distortions. And as signs and boards may vary in size, Direct was developed to include several width variations. Condensed fonts can be used where horizontal space is limited, allowing you to keep proper height and readability of the characters. A signage typeface must be easily readable from some distance away and have simple letterfoms with clear-cut features to quickly identify characters. Designing a type for a potentially wide range of purposes calls for a universal approach. If not destined to be used for navigation in a particular building, it shouldn’t incorporate any peculiar elements to agree with certain design or architecture. All of the above determined our choice of a sans serif with large apertures and definite features allowing readers to instantly recognize letters. Descenders are made compact not to interfere with the line below. And the low contrast between thick and thin strokes renders all elements equally perceptible. The x-height is significant, close to the cap height, which inhances readability of the lowercase type. There are two reasons why directions must not be set in all caps. Firstly, lowercase letters are more diverse and include ascenders and descenders identifying some of the letters in the line. And secondly, having learned to read, people recognize word shapes rather than individual letters, which makes lowercase text more readable. With Direct being a signage typeface, first to be developed were its width variations, and different weight styles and italics were added later. Another thing to be kept in mind was that signs often use dark background colors, and black type on a white background appears smaller than white type on a black background. Direct is the first Cyrillic typeface created for navigation purposes. Before that, designers could use the Cyrillic version of Frutiger (Freeset) developed by Adrian Frutiger for the Paris Charles de Gaulle International Airport, and a number of other, mostly body copy, neutral sans serif types. However, signs and boards were dominated by Arial, which Direct would be glad to replace offering elegance and lucidity of form instead of type bluntess. Direct was designed as a signage typeface, but its neutral style and clear-cut letterforms suggest various other ways of application.
  38. Huai by Positype, $29.00
    Huai and Huai Thai marks the first professional typeface release by Potch Auacherdkul and represents the culmination of research into the duality of influences between handwritten, vernacular Thai lettering and Latin typefaces. The result is a warm, expressive typeface that doesn’t abandon the human hands and the language that produced them. With Thai script, there are two different terminal styles—the Loop terminal style, associated with the original forms of Thai glyphs; and the Loopless, which has evolved to best coordinate with Latin sans serif typefaces. In recent years, this Thai Loopless style has continued to influence and even change to become ‘more Latin.’ One would go so far as to define these heavily Latin-influenced typefaces as Thai Latinized. This curiosity with shifting influences, turns the idea around and explores what would happen if the vernacular Thai scripts actually influenced their Latin counterparts instead. An Inversion of Thai Latinized is the result. The street signs of Bangkok, local vernacular writing, quick, fluid strokes… these influences form the DNA behind the Huai Thai typeface. Refining and systematizing those natural, handwritten strokes into a Thai typeface and then using those solutions to serve as the pioneer proportions behind the development of its Latin script companion was the product. Huai adopted the essence of these Thai glyphs into the Latin and uniquely embraced the contemporary writing system (and soul) of the Thai people in its letterforms.
  39. Lust Didone by Positype, $49.00
    Lust Didone’s character set was expanded as well during the redraw and update, the Italics were separated and reimagined anew from the universal italics in the original offering. Lust Didone also includes the new Fine optical size with complementing Italics for each size as well. And, yes, more swashes. The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Script was released about a year later, but I paused the Sans. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and ‘hey, have you considered making?’ and so on. I listen to my customers and what they are needing… and besides, I was stalling with the Sans. Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. The new Lust Collection aggregates all of that past customer feedback and distills it into 6 separate families, each adhering to the original Lust precept of exercises in indulgence and each based in large part on the original 2010 exemplars produced for Lust. I just hate that it took so long to deliver, but better right, than rushed, I imagine.
  40. Lust by Positype, $49.00
    Lust’s original masters were completely redrawn, expanded, with a new optical size added based on customer requests. Lust now sports 6 fonts, instead of the original 4: Standard, Display, Fine, and complementing Italics. The character set has been expanded as well to include more OpenType features and more swashes. The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Script was released about a year later, but I paused the Sans. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and ‘hey, have you considered making?’ and so on. I listen to my customers and what they are needing… and besides, I was stalling with the Sans. Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. The new Lust Collection aggregates all of that past customer feedback and distills it into 6 separate families, each adhering to the original Lust precept of exercises in indulgence and each based in large part on the original 2010 exemplars produced for Lust. I just hate that it took so long to deliver, but better right, than rushed, I imagine.
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