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  1. MFC Verre Monogram by Monogram Fonts Co., $69.00
    The inspiration source for Verre Monogram is an unusual hand-drawn letterset from a vintage embroidery publication which comes off more as a Drop Cap or Initial lettering style than monogram. Although its original intention is uncertain, it has many possibilities. This monogram design from the early 1900’s has been updated from a Capitals only to a Caps/Smallcaps set with decorative linking ornamentation. The unique stained glass look of the letterforms allows for a lot of play with manual coloring, and the newly created linking ornaments offer interesting bracelet monogram design options. Download and view the MFC Verre Monogram Guidebook if you would like to learn a little more.
  2. Background Echo by Hanoded, $15.00
    I don’t live in the mountains, so when we go on holiday and visit the mountains, we always like to hear the echo! A bit childish, I know, but that’s how it is. Background Echo is a very nice, handmade, all caps font. It’s not exactly a laser-cut design; glyphs are a bit uneven, wobbly in places and have their own idea of what they should look like. That, my dear potential customers, is the charm of a hand made font! Background Echo comes with a vast array of diacritics, regular and bold styles and a selection of interesting swashes for the upper case glyphs
  3. PR Vanaheim by PR Fonts, $10.00
    This is a perfect font for historical or fantasy titles. It is influenced by ancient Nordic runes. the strokes flare slightly, to a concave terminal for a finely carved appearance. There are two sets of capitals in PR-Vanaheim-DC (Dual Capitals); one set of narrow letters, more closely related to Runic forms, and one set which includes wider and circular letters, which can be freely combined with the narrow letters for the variety associated with hand lettering. There is one version with dots placed in the centre of large counters and one version without the dots. The broad caps character set includes characters which allow for tight spacing; a dropped L, and a tall T. There are also two different lowercase sets, one modern, and one archaic, all of which can be freely mixed to fine tune the appearance of your text. Here is the brief description of the available faces: PR-Vanaheim-Med-DC-01 Duplex Caps PR-Vanaheim-Med-DC-02 Duplex Caps, Dotted counters and dot space PR-Vanaheim-Med-DC-03 Duplex Caps, Dotted counters PR-Vanaheim-Med-LC-04 Broad Caps, with modern style lower case. PR-Vanaheim-Med-LC-05 Narrow Caps, with modern style lower case. PR-Vanaheim-Med-LC-06 Broad Caps, with archaic lower case. PR-Vanaheim-Med-LC-07 Narrow Caps, with archaic lower case.
  4. Mono Rose by Yumna Type, $25.00
    Mono Rose is a visually prominent display font having unique, attractive letter designs along with rose ornaments to leave lovely, romantic impressions. All of the font letters are designed in special details and have peculiarly unique characteristics to reflect the beauty of a rose making it suitable to apply for any products expressing rose beauty and charm. Furthermore, the blunt and round font letter shapes leave soft and friendly impressions. In fact, Mono Rose is able to produce beautiful, elegant displays to its advantage and able to make your designs look more attractive, and elegant for increasing the product’s attractiveness. You can use this font for big text sizes due to its unique shapes to ease you to read it. Mono Rose provides a clipart in accordance with the font theme as a bonus and features you can enjoy. Features: Multilingual Supports PUA Encoded Numerals and Punctuations Mono Rose fits best for various design projects, such as brandings, headings, magazine covers, quotes, printed products, merchandise, social media, etc. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.
  5. Block Capitals by K-Type, $20.00
    BLOCK CAPITALS is a square, geometric, small caps display face that avoids fashionable foibles and exudes the neutral, unpretentious functionality of time-honoured block lettering. The family has three widths (Narrow, Normal and Wide), and the Bold weights are loosely based on well-used squared nets – 3x5, 4x5 and 5x5. However, the typeface escapes its grid origins whenever necessary with slightly modulated stroke weights, sensitive spacing and careful kerning. The aim is to retain the strength and simplicity of strictly geometric characters while introducing barely perceptible refinements that add elegance and usability. That said, letters and numbers line up horizontally without overlapping the capline or baseline, even the tail of the Q does not descend below the Baseline. Diacritics are modesty proportioned, accented characters extending no farther than necessary, allowing the leading on multiple lines of text to be kept to a minimum.
  6. Nvma Titling by Stone Type Foundry, $49.00
    Nvma is based on Roman letterforms which appeared during the period from the earliest extant examples in the sixth or seventh century BC until the end of the third century BC. For Nvma the J, U and W had to be fantasies as they did not exist until much later, similar to the G, numerals and other non-alphabetic signs in the font. Thus not all of the archaic forms are represented in Nvma. Nvma was designed to work with Magma, as it matches the weights and heights for Magma Thin and Magma Titling Thin.
  7. Paralucent by Device, $39.00
    Paralucent is versatile all-purpose modern sans. Available in seven weights, from Thin to Heavy, and in two widths each with corresponding italics, it avoids some of the more eccentric calligraphic quirks of Akzidenz or Helvetica or the cool precision of Univers for an elegant, functional, yet warm design. There are two additions to the core 28-weight family: a three-weight stencil set, and a four weight text family. The text weights have been adjusted for use at small point sizes, and feature more open character shapes, looser inter-letter spacing for improved readability, and lining numerals for use in listings and tables. Several core ideas inform Paralucent’s design. Prime attention has given to the negative space between characters, giving a more even “colour”, especially in text. For example, the J, L and T have shorter arms than comparable sans typefaces, while the M and W are wider. The A has a lower bar, opening up the interior counter. An unusually high lower-case x-height again helps to give a more even colour and improve legibility. Care has been taken to rationalise repeated elements like the tails on lower-case letters, or the Q and the “ear” of the g. Typographic design solutions that are consistent across all these features add more stylistic cohesion. ‘Ink traps’ are exaggerated incisions used to open up a letter's narrower internal angles, which can become clogged with ink, especially in small point sizes. Now largely redundant due to the high quality of modern print, they are still sometimes used as a stylistic quirk or design feature. Now that digital fonts are often reversed or outlined, or enlarged to enormous sizes, these can also lead to unexpected or obtrusive results. Paralucent takes these inevitable digital manipulations into account, and adds optical corrections without resort to ink traps. The family has been picked up by many UK and US publishers, featuring heavily in magazines like Loaded, Heat and TV Quick, as well as high-end coffee-table photography books and gallery websites. A perennial Device bestseller.
  8. Aago by Positype, $22.00
    Aago is year-long project to create sans inspired by Positype's popular Aaux Next typeface, but not beholden to its previous conventions. 54 fonts spread across 3 widths, 9 weights, and each with matching italics. Drawn from the ground up to “just work well” across print and screen uses, Aago provides a comfortable, not too wide footprint with hopes of becoming a go-to utilitarian typeface perfect for packaging, branding and identity systems, poster and billboards, small and HD screens alike.
  9. Almond Script by Sudtipos, $79.00
    With ascenders and descenders gone tall and wind-bent just the right way and capitals of enough weathered artistry to touch off waves of mystique and experience, Almond Script is calligraphy gone rusty and textured like only Angel Koziupa and Alejandro Paul can make it. Scarred and wavy like an exhausted warrior, slim and delicate like a tango dancer, this typeface is a unique convergence of the rough ancient brush and the modern Latin elegance. Nine out of ten packaging design experts agree: Almond Script has nothing to do with whitening your teeth, but it certainly can brand your product like no other script can. Designed by Koziupa and digitized by Ale Paul this font cover all your packaging needs!
  10. Arapix by Anatoletype, $69.00
    Arapix is a 12 pixel high multilingual Latin-Arabic pixel font with incredible capabilities. The Arapix is an almost traditional Naskh. It is elegant and easy to read even in very small sizes. It includes almost every feature you would expect from a high range Naskh font. Its humanistic look and feel fit perfectly to its Latin counterpart. Arapix was originally designed for a web project that didn't see the light a few years back. It started with the idea of fitting both Latin and Arabic into a 12 pixel vertical grid. The latin glyphs fit properly within the vertical limits, but when it came to the arabic glyphs, it proved to be more challenging. Arabic letters with lower diacritic dots like the (Yeh-fina) or letters with accents above like the (Alef-Hamza-above) need much more space than any Latin letter. Add to this the fact that accents needs to be positioned above and below the glyphs. It is technically impossible to fit a (Yeh-fina-kasratan) or a (Alef-Hamza-above-shadda-damma) into 12 pixels. Initially the accents were dropped and not included in the design. Although it seemed impossible at the start, Sylvain found a solution in the end, including as many contextual alternates and contextual kerning as needed to avoid every collision between letters and diacritics, letters and accents, and diacritics and accents. The contextual kerning was added to achieve an even letter and word spacing in longer text. Arapix is amazingly legible in small size on screen and in print. On the other hand, it also works perfectly as display titling font due to its unique and contemporary pixel approach. It can be used for screens with very low resolution as well as for high resolution screens and prints. The new Arapix comes with various new features and new glyphs including Persian and Urdu letters, stylistic set, old style figures, contextual kerning, contextual alternates and a few icons too. Enjoy the new Arapix and have fun with it.
  11. WL Rasteroids Monospace by Writ Large, $5.00
    Rasteroids Monospace is a typographic flashback to computing of the mid 1980s, when 9-pin dot-matrix printers were the state of the art, and most home computer displays were TVs hooked up to RF modulators. Rasteroids not only captures the dot-matrix printer look, but recreates the rasterized appearance of text on those lower-resolution monitors. Because of its fixed character width, Rasteroids Monospace is intended for use in accents or small areas of copy rather than long documents.
  12. Toscography by Misprinted Type, $25.00
    Toscography is inspired by vernacular and naive hand-painted walls and signs from Brazil. It feels organic, spontaneous and fresh and it has a light texture on its characters that makes it feel like it is starting to decay.
  13. CA El Amor by Cape Arcona Type Foundry, $19.00
    This typeface has the most important ingredient of all: love. So it’s not surprising that the font is called El Amor. It is a reversed oblique all-caps headline font that consists of two styles, “Regular” and “Fill”. Feel free to experiment with them, together or alone. Write something with “Regular”, copy paste it to another layer and switch to “Fill”. Give it a little offset if you like or place it straight on top, both works fine. You can also use the “Fill”. style for body text, but do so at your own risk, spacing and kerning is optimized for the use with the “Regular” style, so be generous if the result looks not as even as text-font. Maybe you’ll discover the charm of a more dynamic spacing that fit perfectly with the vivid and crispy outlines. Unlike other display fonts CA El Amor features a huge character set covering most languages that you can write with a Latin alphabet.
  14. Art Club by Open Window, $-
    Like Marker Felt or Comic Sans, Art Club has that informal/playful feel. Only this time its made to look and feel like it was written using a paint brush at your local after-school art club. Next time you want to add that cheerful spice to your Art Club Syllabus, or ANY syllabus, look no further than Art Club (the font).
  15. Charliedog by studiocharlie, $24.00
    Charliedog is a font made of various dogs. It’s ideal for graphics works like posters, flyers and similar.
  16. Sunday Fish by PizzaDude.dk, $15.00
    I am not sure if there is such a thing as a Sunday Fish. But anyway, now you have a font with that name! My idea of a Sunday Fish is a lazy, goofy and kinda laid back one. One you'd like to play around with, and a friend for life - not that kind of fish that ends up on your plate! :) Sunday Fish has massive language support and 4 different versions of each lowercase letter, and these automatically cycle as you type! It comes in 4 different layered versions, which works well together - just play around with the layers and your favourite colours!
  17. Peterhof by Favorite Fonts, $17.00
    Have you got a dream? I dream of visiting Peterhof. The palace and park ensemble with beautiful architecture, sculptures, and fountains. It is no less beautiful on the inside than on the outside. Huge halls, windows, columns, paintings. Everything is very refined, elegant, and beautiful. Looking at the photos, I enjoy and admire the views. They inspired me to create the "Peterhof" typeface. Elongated letters echo with tall columns and fountains. Serifs and playful glyph corners add grace to the font. It turned out to be refined, aristocratic, and at the same time mysterious and effective. I have created a whole family of "Peterhof" fonts from regular to bold italics for every taste and for every task. The "Peterhof" font will look great in headlines, advertising signs, posters, magazine pages, and prints. It can serve as the main focus of your compositions.
  18. Delator by FedeBiagioli TypeFoundry, $30.00
    Delator font is a display typeface, inverted contrast, and condensed. Inspired by the personal experience of the designer who, with resilience and daily struggle, managed to get ahead. Its name is linked to the song of an Argentine rock artist called "Corazón delator", this means that it is a typeface that does not go unnoticed, it attracts attention for its shapes and its way of being and above all, when it is present, it automatically "gives itself away".
  19. CTM Sans by Gspr one, $-
    CTM Sans is a typeface of the grotesk category, it is designed based on a previous Herokid typeface, but with greater freedom to creative tastes and at the same time with more rebellion and errors (quite a few, but well-intentioned) than its predecessor. This makes Bellavista a somewhat messy clone, for the grotesk style. This font does not seek to be a correct typography, but rather fun and useful for the designer. I hope you like it
  20. Beaverist by Popskraft, $18.00
    The Beaverist belongs to the group of handwritten fonts and is inspired by the culture of small and cute villages located far from big cities, almost as a part of nature. Beaverist does not have the pompousness of calligraphic fonts, but it has the warmth and softness of natural forms that we rarely meet in our hectic life. So if you want a simple and easy-to-read handwritten font, don't hesitate, the Beaverist font is your choice.
  21. Persian Grunge by Si47ash Fonts, $19.00
    The only Persian Arabic font featured on Behance [Graphic Design / Typography] Published in multiple books including New Illustration With Type and DesignAndDesign Vol. II Carefully and meticulously designed by selecting, choosing, vectorizing and editing so many different Persian and Arabic calligraphic scripts and old typefaces glyphs forms to create this one of a type [pun intended!] font. And if it's not enough, it's got patterns, textures, artistic elements, ornaments, in a grunge and dirty style. But it not over yet! Persian Grunge [Dirty] font has two styles: Dirty and Neat. Not only the Neat style is cleaner, but also a lot of same glyphs are different from the Dirty style. This Arabic grunge font is a great choice for all graphic designers, typographers and visual artists. Your posters, banners, artistic typographic projects are gonna be awesome with these fonts! Shahab Siavash, the designer has done more than 30 fonts and got featured on Behance, Microsoft, McGill University research website, Hackernoon, Fontself, FontsInUse,... Astaneh text and headline font which is one of his latest designs, already got professional typographers, lay-out and book designers' attention as well as some of the most recognizable publications in Arabic/Persian communities.
  22. Longhorn by Belldorado, $20.00
    I saw a cool UT-Ligature on an old (maybe 70's or 80's) Texas Longhorns fan-shirt - it was in 3D and I wanted something like that with my own initials A and B to print it on a baseball hat. I started drawing it and when I was finished, I thought it might be nice to do the same for my officemates. I needed another G, T and K. After finishing that I thought it might be cool to do this for other people as well. Since the source of all the 3D glyphs is found in the regular ones which get moved by a 45 degree angle and then connected with lines , I first draw all the uppercase regular glyphs. The thing that followed was kind of an addiction: after finishing the uppercase letters, I wanted to add lowercase letters, after finishing the 3D letters, I thought it would be nice to have a fill version to layer with the 3D letters. Having a rough, woodcut version of the regular style would be cool, too. And the font is also pretty much suited to make a stencil version. When all this was done, I was interested on how the font would look like without the serifs and curves instead of the 45 degree angles, so I did the Longhorn Sans. Good to use for all sports-related designs, especially retro-style soccer/football shirts. Uppercase characters can be combined to form ligatures or logotypes.
  23. Sister Frisky by Chank, $99.00
    Sister Frisky jumps up and down and drinks a lot of coffee. There are no two parallel lines in this font, and no right angles. Here's a flashy, dancing, retro script with an sharp edge and clear wit!
  24. Funky Shed by PizzaDude.dk, $20.00
    OMG it's the funky shed! The height and width of each character vary to make it look jumpy. At the same time, Funky Shed, has got a crunchy line which makes it even more funky to look at!
  25. Vandiana Platin - Personal use only
  26. Shabby Brush by Pavel Boog, $14.00
    Shabby brush - creating this font Pavel was inspired by the past and visualized a good future. Erasing lines of letters, like memories that have passed through years. The long-lasting brush continues to create and inspire with all its strength
  27. Abstract by Los Andes, $29.00
    Abstract is a contemporary and eclectic serif typeface inspired by today's life and created in times of pandemic. This family includes a true italic variant —that has its own personality— alternates, lining and old style figures, numerators and denominators & Cyrillic support.
  28. Augustin by Ludwig Type, $45.00
    Augustin is an elegant and legible typeface inspired by the classic letter forms of the renaissance, namely the type of Nicolas Jenson made in Venice in 1470. The style-linked family includes oldstyle and lining figures both tabular and proportional.
  29. Niva by PeGGO Fonts, $29.00
    Niva is a display family font with 6 typographical groups in 10 weights each one, including a standard version, 2 italic widths, an alternative version and true small caps with italic version too. The creative idea follows concepts like future, technology, science, the structural principle focus in simplify complex details on letterforms ‘clean corners’ giving a luminous and sophisticated design with a ‘technologique’ touch, built in legible proportions which works as well as ‘display (titles)’ and even at small ‘text’ requirements. Specially recommended to be applied on digital and prints contexts as magazines, books, printed ads, UI & website design, digital graphics, video and TV screen contents as videogames and mobile apps.
  30. Geotica by exljbris, $16.50
    The idea behind Geotica was to build a font out of -more or less- simple geometrical line elements. The open wire frame could then be left open or (partially) filled. Geotica comes in four different grades or line thicknesses (One, Two, Three and Four) so it's suitable for a broad use. Each grade has four styles and is loaded with swashes, final forms, lots of ligatures and ornaments.
  31. Personlighed by Bogstav, $16.00
    Personlighed was originally a handdrawn font, but I decided to trace each glyph and make this super clean font instead. The idea of the font is about making a hybrid between the handdrawn lines and the “computerized” vector. If you look closely, I have some uneven lines here and there (not many, but are here and there!) I’ve also added some alternative versions of j, k, q, r and the ampersand
  32. Chaviera by Handpik, $15.00
    Hello, this time we would like to introduce a new product. namely "Chaviera", a Serif display font that has a classic, feminine, and elegant style wrapped with a beautiful Alternate stylist. The Chaviera font is perfect for various projects like logos & branding, invitations, stationery, wedding designs, social media posts, advertisements, printed quotes, product packaging, product designs, labels, photography, watermarks, special events or anything else. Feature Uppercase Lowercase Numeral Functional Ligature Stylistic Multilingual Suitable for use All adobe software Coreldraw Microsoft office Mac Or Windows
  33. Bolde by Figuree Studio, $18.00
    Bolde is a powerful sans serif font family with modern touches. A balance of hard lines and smooth curves makes them able to stand on their own dynamically Features: five all caps font, Numbers & Punctuation / Extensive Language Support Bolde works great in any branding, logos, magazines, film. The different styles give you the full range to explore a whole host of applications. Thanks for having a peek at Bolde. As always, if you have any questions just send me a message!
  34. Lemonade Fabrica by Abo Daniel, $15.00
    introducing LEMONADE FABRICA -the quirky handwritten font- It is a beautiful quirky font that perfect for a lettering project like cutting vinyl, silhouettes, t-shirt design, mugs, advertisements, book covers, posters, business cards, social media, and more. The doodles make this font so perfect. Features: - Uppercase - Lowercase - Number & Punctuations - Multilingual - Doodles - PUA encoded Hope you love it Regards, Abo Daniel Studio
  35. Greatest Holiday by Abo Daniel, $15.00
    GREATEST HOLIDAY - the pencil font - is amazing natural font. It made based on real handwriting. It can be used for cafe or coffee shop menu lists on board, branding, photography, invitations, watermarks, advertisements, product designs, labels, product packaging, book content, quotes and more. It came with number & punctuation, multilingual support, and PUA encode Hope you like this product. Regards Abo Daniel
  36. Kinuhi by Twinletter, $15.00
    Introduce a display font named Kinuhi. What can you do with a font like this? With a simple line of code and some creativity, you can make it the centerpiece of your next snowboarding gear or create a cool logo for your design agency. Or, maybe use it to quickly make a fun Halloween party invitation. The possibilities are endless. Of course with this font your various design projects will be perfect and amazing, get a beautiful title and start using our font for your special project.
  37. Buddy jim - Unknown license
  38. Times New Roman PS Cyrillic by Monotype, $67.99
    In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."
  39. Times New Roman Seven by Monotype, $67.99
    In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."
  40. Times New Roman WGL by Monotype, $67.99
    In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."
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