Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

The original plan for Atlantic was to design a typeface in the Venetian syle of the Renaissance, with handwriting character and large ascenders. There is a wave-rolling unevenness in both the x- and cap-height caused by the strong ductus pointing to the upper right, together with heavily curved serifs, resulting in a very lively image of text on a page. Atlantic – its name reflects the ocean, ships, carriers and loads, tourism and so on. These are the themes Atlantic is best suited for. The extended family includes a serif, a sans, and a special variant – a SeaWashed. Atlantic was designed for the URW++ SelecType collection.

The original plan for Atlantic was to design a typeface in the Venetian syle of the Renaissance, with handwriting character and large ascenders. There is a wave-rolling unevenness in both the x- and cap-height caused by the strong ductus pointing to the upper right, together with heavily curved serifs, resulting in a very lively image of text on a page. Atlantic ? its name reflects the ocean, ships, carriers and loads, tourism and so on. These are the themes Atlantic is best suited for. The extended family includes a serif, a sans, and a special variant ? a SeaWashed. Atlantic was designed for the URW++ SelecType collection.

The original plan for Atlantic was to design a typeface in the Venetian syle of the Renaissance, with handwriting character and large ascenders. There is a wave-rolling unevenness in both the x- and cap-height caused by the strong ductus pointing to the upper right, together with heavily curved serifs, resulting in a very lively image of text on a page. Atlantic ? its name reflects the ocean, ships, carriers and loads, tourism and so on. These are the themes Atlantic is best suited for. The extended family includes a serif, a sans, and a special variant ? a SeaWashed. More? Atlantic was designed for the URW++ SelecType collection.

SERID is a display font condensed and regular designed for editorial applications. Inverted contrast, features a serif hybrid that gives a decorative character and personality to the font. Being a display type, intended for use in titles or in small blocks of text, from 24pt. The name SERID comes from the combination of words “SERif” and “hybrID”, resulting SERID.

Violets is a cute handwritten brush font designed initially for using in a packaging design. Quirky and casual it is actually very versatile, and can be used in a variety of project styles - children book design, invitations, quotes, headings, blogs, logos and more, where a hand written type is needed. Features numbers, signs, punctuation, multilingual glyphs.

“News Gothic” has been a reliable workhorse of a font since it was created by Morris Fuller Benton and first offered for sale in 1908 by American Type Founders. A clean, legible design used for text copy, it can also double as a light headline face. This reinterpretation (named Columnist JNL) is available in both regular and oblique versions.

Bohema is an Art Deco font with a modern twist, available in 8 distinct styles + 4 alternative ones as a bonus in the full pack and ideal for headlines, branding, merchandising and a special occasion that requires a different typeface. By buying the full pack you will receive, free, 4 alternative families which include alternative characters.

Woolwich is a jolly fine display font, named after a district in south-east London. Woolwich, somewhat inspired by Futura condensed, was completely made by hand and comes in a clean and an eroded version. It is highly legible and will certainly make your designs stand out. Woolwich speaks a lot of languages, including the language of doodles.

Dupont Serif, a graceful and modern serif font. Embodying clean lines, well-proportioned letterforms, and a unique charm, Dupont Serif stands as a versatile typeface suitable for various applications. The unpretentious nature of Dupont Serif allows it to be employed in a multitude of design scenarios. Offered in 10 weights alongside corresponding oblique characters and 2 style sets.

Eckhardt Headline JNL is a bold, condensed sans serif font. This is part of a series of typefaces popular with the sign trade. Named in honor of the late Albert Eckhardt, Jr. - a talented sign writer and a good friend of type designer Jeff Levine - it is available in both regular and "slant" for extra emphasis.

We saw a few letters of this in a catalog, and liked it so well we drew it up and made it as a film font for photolettering. Due to a surplus of interesting types in our shop this one never made it into our catalog, so we can¹t tell you anything about its popularity.

A "thick and thin" line weight treatment is given to Jeff Levine's Hash and Beans JNL, providing a whole new take on the design - first inspired by a sign in an old photograph of a diner. Favorite Hangout JNL conjures up memories of summer nights, drive-ins, your best guy or gal and sharing some tasty burgers and fries.

Believe is a versatile font family. Strong capitals and a smooth, open lowercase are effective in a variety of applications. The geometric, near-monoline construction lends a classic durability, tempered by softened edges and vibrant shapes. Version Including : Thin, Regular, also in slant (Italic). Every letter has been redrawn and refined, with improved kerning and expanded language support.

Radugo is a san serif font family designed with light strokes that make up a vintage style with a rustic touch and a stamp with 2 fonts, as the ribs in your design work, and able to beautify and strengthen your work in the form of logotypes, typography, hand lettering, packaging, t-shirts, labels, and many more.

Pabean Market is an interpretation of the incription on the oldest market in Surabaya, Indonesia, which was established on 1849. The unique character inspired me to make a complete set of typeface. It’s a retro typeface but has a futuristic aura yet a festive vibes. This font comes in single style and has several Discretional Ligatures. -- Uppercase

I’m happy to announce the complete version of Ancora, a typeface I designed back in 2013. Ancora is a sans serif typeface with a distinctive style, inspired by the imagery in the production of the famous Port wine, such as boats, barrels, grapes, and bottle labels. Use Ancora for magazines, packaging, posters, stamps, brands and logos a new taste.

Reva is an extremely aesthetic font that will warm you up. As well as being suitable for use in every field, Reva will be a good friend in your logo designs. In addition, magazines, brochures, posters will not leave you alone in your work. Reva will represent you well thanks to the round and hot images in the paragraphs. Also multilingual support, ligatures and more await

Elkysis is a striking, contemporary slab serif type family of six weights designed for use in titles, headlines or branding. With a distinctive look, this family aims to provide a unique voice for small passages of text yet remains surprising legible in smaller point sizes. With a full extended latin language support and a Variable family, Elkysis aims to provide a creative and striking solution.

VLNL Beatbox is a solid tech heavy straight stencil-face with a lot of character. It was originally designed as a logo for dj Markus Schultz back in 2004, who rejected it. His management couldn't read it, or thought people wouldn’t be able to read it. But Chef Donald DBXL found the concept interesting enough to finish it and has used it in many projects since. It was the identity font for the Battle of Amsterdam, a talent showcase in beat boxing and other skills. Beatboxing is a style of hiphop music (beats) made with the mouth and a microphone. A box is a handy container to store stuff. Like food, or fonts. We use a lot of boxes at the VetteLetters office. VLNL Beatbox is best deployed big, like in logos or headlines. Or flyers, album covers, posters and signage. As a display and headline typeface it’s got a lot of character. We could definitely see it painted on the side of a tank, or an airplane. It’s heavy, but not at all dangerous. Use it without risk. VLNL Beatbox comes in two variations; Regular and Small (smallcaps)

Designed by Malou Verlomme of the Monotype Studio, Macklin is a superfamily, which brings together several attention-grabbing styles. Macklin is an elegant, high contrast typeface that demands its own attention and has been designed purposely to enable brands to appeal more emotionally to modern consumers. Macklin comprises four sub-families —Sans, Slab, Text and Display— as well as a variable. The full superfamily includes 54 fonts with 9 weights ranging from hairline to black. The concept for Macklin began with research on historical material from Britain and Europe in the beginning of the 19th century, specifically the work of Vincent Figgins. This was a period of intense social change--the beginning of the industrial revolution. A time when manufacturers and advertisers were suddenly replacing traditional handwriting or calligraphy models and demanding bold, attention-grabbing typography. Typographers experimented with innovative new styles, like fat faces and Italians, and developed many styles that brands and designers continue to use today, such as slabs, serifs, and sans serifs. Verlomme pays respect to Figgins’s work with Macklin, but pushes the family to a more contemporary place. Each sub family has been designed from the same skeleton, giving designers a broad palette for visual representation and the ability to create with contrast without worrying about awkward pairings. With Macklin, Verlomme shows us it’s possible to create a superfamily that allows for complete visual expression without compromising fluidity.

Anele is a classic grotesque in the bedt sense of the word in 5 weights and Italic that communicates in 140 languages. The font is created by the danish designer Ole Sondergaard who is also behind the award-winning FF Signa super family.

Atlantis: The Lost Empire is a 2001 I made the alphabet prepared for Atlantis Lost Empire, the first feature-length animated movie of Walt Disney in 2000 years, in 2 versions in accordance with the original. It is suitable for today's use.

Macquarie Heavy was used for a logo back in the mid nineties and never completed until recently when I decided to revive it. It works very well in all-caps blocky headlines and is surprisingly legible in lowers with plenty of strength.

The Flowrite typeface combines timeless elegance with modern flair. It offers six weights in both regular and italic, alongside a stylish script in modern calligraphy. Designed for broad appeal, Flowrite supports 87 languages, perfect for global communication in branding, editorial, and design.

This bold blackletter is rather wide, which enhances its readability. In Victorian job printing it was not unusual to find one line of blackletter in a card or handbill, just for contrast. This one came on the scene sometime in the 1880s.

The poster for the 1930 film “Show Girl in Hollywood” had the title hand lettered in a squared Art Deco style with some angled cross strokes. This became the basis for Dancing Girl JNL, which is available in both regular and oblique versions.

Vario is a bold brush-based design. Created by the renowned type designer and calligrapher, Hermann Zapf, Vario offers superb emphasis for use in headlines and displays. It is availble in both regular and italic styles. Vario was first produced in 1982.

An original display typeface was designed in 2000 by Vladlen Erium for the series of international musical events. A wide Sans of distinctive letterforms with rounded corners is well used in advertising of teenage goods and modern technologies. Licensed by ParaType in 2003.

Born Strong is built with athletics in mind. The goal was to make the perfect typeface for sports teams, college football, athletic wear and everything in between. The font family supports a wide range of languages and is available in many different weights.

A reasonably accurate rendering of an old favorite font from Victorian times. Quite readable in lowercase, and very eye-catching in all-caps. We got the proof for this in London many years ago, but neglected to learn the name. Zorro sounds good.

Liberteen is a display typeface combining contemporary sharpness of lettershapes and post-modern irony in details with historical roots. The typeface is based on slab-serif faces of the 19th century including famous Clarendon. Liberteen is not a revival but rather a free interpretation of traditional design. Its lightest and darkest styles work perfectly in extra large sizes and Regular is suitable for a short text setting. Liberteen is a proper typeface for putting together allusions to the 19th century type revolution and a contemporary layout. The typeface was designed by Alexander Lubovenko and released by ParaType in 2015.

Bouncy Color is a funny cartoon font with pre-set coloring, outline and shine effects! Drawn and created by Mans Greback in 2021, this comic-style lettering has a happy, quirky personality and optimistic humour. It has a colorful graffiti and street art look, while being a childish and cute sans-serif – a typeface for boys and girls alike. Bouncy Color is provided in five styles: White, Blue, Pink, Highlight and Outlined. Use it in Photoshop, Illustrator, InDesign or any other modern software that supports color fonts, and you'll give any project a fun and happy appearance.

The story begin from Condensed, Standard & Expanded style. Saint Regus built and designed with a super family typeface in mind. Its still growing and growing by uniquely bold charismatic persona. The family itself have total 8148 glyphs with a standard glyphs and multilingual context.The possibilities are have a huge prospect in various design project, digital and print. Saint Regus development tried to explore the impact by its proportional display form. The project started from a Standard weights (Roman) and then it become a big families with 21 styles that you can use for a large design assets in any kind of design works.

Saltbush is a collection of 3 hand made fonts following Pistacho's design line. Through an intelligent ligatures system we could design a typeface that imitates the strokes of a round brush pen and generates a flowing and organized writing. Saltbush contains 3 variables: 2 scripts, regular and bold, each one has 776 glyphs and; a beautiful display font. This typefamily has an extended characters set to support the languages in central and east Europe, as well as the ones used in west Europe. Keeping in mind the particularity of Saltbush design, it is possible to create beautiful graphics with a "hand made" look.

Calps is a condensed sans serif font. An unfussy design, the font is designed to be consistent across such letters as a, b, d, q, p, g and C, G, O, Q, creating a uniformity for the set. Each corner of the line is carved to decrease its sharpness, adding a touch of friendliness. If the standard font is not sufficiently condensed, there is a slim variation offering narrower proportions. In addition to the slim variation, the font also comes in roman and italic versions in 9 weights, offering a total of 36 variations for the font.

Sliced Delight - a modern serif typeface combining classical elegance and contemporary flair. The Sliced Delight typeface is available in 9 weights ranging from Thin to Black, each featuring three optical variations - Display, Title, and Heading - for 27 styles. The Sliced Delight typeface's unique design features give it a bold and dynamic look while maintaining legibility and readability. In addition, the optical variations allow for versatility in usage. Whether you're designing a print publication, a website, or a brand identity, the Sliced Delight typeface is a versatile and eye-catching choice that will make your content stand out.

Ned Std. is part of a series of typographic experiments from the young Swiss designer Michael Parson. Using a wide, horizontal hexagonal grid, Parson created the system of letters that make up this font. Text set in Ned Regular takes on a modular, honeycomb-like appearance. For an interesting effect, try overlapping individual letters, or use a few letters together as elements in a logo. A great companion face to Ned Std. is Linotype's Hexatype Bold. Both Ned Std. and Hexatype Bold have been included in the Take Type 5 collection, along with eight further constructions from Parson."

Blaue Brush is a handmade typeface painted with a Japanese brush marker on smooth paper. While the font was digitalised, special care was taken to retain its handmade character; as a result it is rough and authentic. Blaue Brush offers a complete font set in one weight that can be used in many languages, with uppercase, lowercase and a full range of decorative characters – a set of five decorative borders, arrow segments and many image characters. Blaue Brush is suited for use in packaging design for labels, tags, posters, unique occasions, music band styles and whatever else. Embrace the brush!