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  1. Foxes Storm by Sipanji21, $25.00
    "Foxes Storm" is a black metal-themed font with a menacing and scary look, making it perfect for a wide range of dark and horror-themed design projects. Whether you're designing a metal band's album cover, a horror movie poster or logo, or any other project that requires a dark and edgy aesthetic, "Foxes Storm" is the font you need. Its sharp and jagged letterforms, combined with the bold and intense appearance, make this font perfect for designs that require a powerful and impactful look. With "Foxes Storm," you can create designs that are both memorable and terrifying, bringing your dark and metal-inspired visions to life.
  2. Calgera by TRF, $20.00
    Calgera, is a typeface designed by Teuku Riski Firmana. Calgera is a contemporary serif typeface with a distinctive look. Calgera creates an unique character, with different stylistic sets you can change the feel of your design from more organic to more standard. with 9 weights ranging from Thin to Black. This is an elegant font, with beautiful and harmonious alternate, which makes it ideal for use in magazines, in the fashion industry, branding, logo design, dynamic packaging and countless other projects. When starting this project, we wanted to try to draw a modern serif with the precisely verified shapes and detailed elaboration of each character, making your text look great both on paper and on the screens. Calgera in numbers: • 108 styles and 1 variable fonts • 843 glyphs and 441 characters in each style • Support for more than 48+ languages • 27 OpenType features in each style • Amazing Manual TrueType Hinting • 4 variable exes (Weight, Width, Slant, Contrast) Useful OpenType features: Access All Alternates, Historical Forms, Stylistic Alternates, Stylistic Set 1, Stylistic Set 2, Stylistic Set 3, Stylistic Set 4, Stylistic Set 5, Stylistic Set 6, Stylistic Set 7, Stylistic Set 8, Fractions, Oldstyle Figures, Ordinals, Numerators, Small Capitals, Discretionary Ligatures, Standard Ligatures, Small Capitals From Capitals, Case-Sensitive Forms, Denominators, Scientific Inferiors, Subscript, Superscript, Kerning. Calgera language support: Acehnese, Afrikaans, Albanian, Basque, Bosnian, Catalan, Croatian, Czech, Danish, Dutch, English, Estonian, Faroese, Filipino, Finnish, French, Galician, German, Hungarian, Icelandic, Indonesian, Irish, Italian, Latvian, Lithuanian, Malay, Norwegian Bokmål, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish, Swahili, Swedish, Turkish, Welsh, Zulu, Tagalog, Serbian, Zazaki, West Frisian, Breton, Gagauz, Scottish Gaelic, Northern Sami, Esperanto, Latin.
  3. Tibet - 100% free
  4. Botija by Tipo, $69.00
    With a gentle, modulating effect and very neat from a formal point of view, Botija is ideal for medium sized texts: it is a font family with a unique style. Created initially as a reinterpretation of Bodoni, it maintains a sharp vertical axis and a medium level of contrast, suitable to function in smaller bodies and featuring subtle details which stand out in medium-sized bodies of text.
  5. Quache by Mans Greback, $29.00
    Quache is a flexible sans-serif, created by Måns Grebäck between 2018 and 2020. It has unique, stylish curvatures and is clear, legible and sharp with open letter forms. The font family consists of six weights and four widths, totaling in 28 main styles: Thin, Light, Regular, Bold, Black, Heavy and Condensed, Normal, Expanded, ExtraExpanded It supports Latin-based languages, and contains numbers and all symbols you'll ever need.
  6. Brodaers Expanded by Trustha, $17.00
    Brodaers Expanded is a display sans serif font. With the initial concept of the inner shape, made round. Comes in six styles, which makes it easier for the project you are working on, as well as alternative glyphs as an attractive option. Brodaers Expanded is an expanded version of Brodaers typeface. It comes with 400+ glyphs, which also include multilingual languages. Brodaers is perfect for headlines, branding, and many more.
  7. Wizard Illusion by Hatftype, $17.00
    Wizard Illusion is a halloween display font that is inspired by gothic and horror style because its shape is very unique and is perfect for any project that you will use with this theme. Features : 1.Uppercase & Lowercase 2.Multilingual support 3.Number 4.Symbol 5.Punctuation 6.Support in Mac and Windows OS -Support in design application (photoshop, illustrator, and more). I really hope you enjoy it.
  8. Trivenia by Azzam Ridhamalik, $10.00
    Introducing Trivenia, a display typeface inspired by such an amazing *Baldur Type Specimen". It has a modern shape with a classic touch on its curves. Comes with 2 styles, regular and inked for you to be more creative in your project. Perfect for most any aspect of graphic design, from logo to layout designs. Check the display images for the list of included glyphs and how this font can be used.
  9. BOXDON Titling by TYDTYP, $15.00
    BOXDON is an extra heavy expanded typeface which was especially designed for VERTICAL layout. Each shape looks like a box and has minimum graphical treatment to distinguish each character. It means that the counter space is not enough to use this typeface for small font sizes, however, for titles this typeface should give incredible effects. I highly recommend using it with software that is compatible with vertical layout. (e.g. Adobe illustrator)
  10. Square Beat by Hanoded, $15.00
    After a lot of time sitting at my desk, creating fonts and trying to figure out how my new software works, I really like to work out a bit. The only thing that I do not like is the music they play at the gym; it is usually a selection of poppy tunes that appeals to a large audience. But not to me. I prefer my death metal - and eighties music, as it brings back a lot of good memories. So, I bought myself some ear buds and installed a music streaming app on my phone. Yes, I know, I am probably the last person on earth who discovered streaming... One day, during a workout session, I listened to a list of eighties music and one song that I had forgotten about started playing: Rappers Delight by The Sugarhill Gang. When I started working on the font, I had to think about the song and named it Square Beat. Square Beat font, other than the name implies, is a rounded, handmade font, ideally suited for books and magazines aimed at a young audience, toy packaging or posters. It comes with great language support, including Vietnamese.
  11. Toulouse by Scholtz Fonts, $21.00
    Toulouse is a city of culture. It has long nurtured literature, music, dance, theater and concerts. It is therefore an entirely appropriate name for an elegant and classical french-style font. Toulouse, the font, is classically calligraphic with a sharp-edged look to the character terminus that speaks of skilled penmanship. Careful attention has been paid to the weights of the vertical strokes, keeping them consistent with the pen angle, and enhancing the faithfulness of this font to the period style. Toulouse will be very useful wherever an ambience of measured elegance is required. It will enhance the appearance of advertisements, wedding and other invitations, as well as menus, headlines and posters. It contains a full character set and is professionally letter-spaced and kerned.
  12. Precious Memories by Epiclinez, $18.00
    Precious Memories is a cool-looking display font. Bold and a little bit quirky, this font is the perfect fit for all of your logos, branding, social media, and crafty DIY projects. So what's included : Basic Latin A-Z & a-z Numbers, symbols, and punctuations Accented Characters : ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÑÒÓÔÕÖØŒŠÙÚÛÜŸÝŽàáâãäåæçèéêëìíîïñòóôõöøœšùúûüýÿžß Thank you
  13. Hedone by Jehoo Creative, $19.00
    Blending minimalist and elegant styles makes Hedone typeface have a classy character. Hedone is a condensed sans typeface but in some glyphs it has a complete circle shape, and the ink trap on each glyph makes a strong elegant impression on Hedone typeface. it's perfect for a striking vintage and elegant minimalist theme design. Stunning details and versatile possibilities for this font make it an essential addition to any type magazines, posters, album covers, brochures, social media posts, web UI and so on. 4 weights with more than 475 glyphs each, have the Opentype Alternate feature, ligature, and discretionary ligature. Support Western Europe, Central / Eastern Europe, Baltic, Turkish, Romanian, Cyrillic making it very flexible when combined with other typefaces.
  14. JP Alva Expanded by jpFonts, $19.95
    jpAlva is a technical and functional sans-serif that consists of 40 typefaces, divided in 2 font families jpAlva and jpAlva Extended. A universal family of typefaces that fits pretty much any purpose. It illustrates a precise balance of modern geometrics, with a functional yet sparing style that effectively communicates without distraction. A straightforward, unadorned appearance with efficient construction. Simple, clean with a technical note and a wide range of styles it is perfectly suitable for a wide range of applications, from identity systems to editorial design, from signage systems to software applications. Designed with powerful OpenType features (e.g. figure sets, fractions, ligatures, case sensitive forms) and extended language support, it is easy and enjoyable to use.
  15. JP Alva by jpFonts, $19.99
    jpAlva is a technical and functional sans-serif that consists of 40 typefaces, divided in 2 font families jpAlva and jpAlva Extended. A universal family of typefaces that fits pretty much any purpose. It illustrates a precise balance of modern geometrics, with a functional yet sparing style that effectively communicates without distraction. A straightforward, unadorned appearance with efficient construction. Simple, clean with a technical note and a wide range of styles it is perfectly suitable for a wide range of applications, from identity systems to editorial design, from signage systems to software applications. Designed with powerful OpenType features (e.g. figure sets, fractions, ligatures, case sensitive forms) and extended language support, it is easy and enjoyable to use.
  16. WT Arthas by Wraith Types, $50.00
    Inspired by the « lettres bastardes », Arthas is a modern interpretation of ancient letterforms dating far back, before type even existed. It has been subtly adapted for better readability in 2020. The sharpness of the design creates an elegant contrast between old and new, ancient and futuristic, and will add an ominous, regal mood to your graphic design projects. This typeface is meant mostly for display use, but we can’t wait to receive a picture of someone using it for introductory text, at the start of a book…. Maybe that’s you? As all of our releases, it will be updated at time goes on. Those updates will always be free for people having already purchased the font(s).
  17. Popstick by Creativemedialab, $14.00
    A simple and cool retro, pop art, stylish font for your design. Popstick has a modern, clean and fresh look with nice perfect rounded shapes. This font is best suited for commercial and editorial uses like advertising, apps, sports brand, packaging, logos, headers, corporate identity and much more.
  18. Break Snooze by Crumphand, $30.00
    Introducing, Break Snooze fonts. Break Snooze have a unique shape, rounded and fun. Comes with 3 style Regular, Outline and Extrude, then can mix and match with Stylistic Set. What's Included Inside The Fonts ? Uppercase Lowercase Symbols Numerals Stylistic Set 1 Stylistic Set 2 European Multilingual Thank you, Regards!
  19. Bolgate by Arsa Visual, $9.00
    Bolgate is a beautiful caligraphy font. This font works really well for Logos & Apparel Design. It's also great for creating Prints or Merchandise, as you can use the illustrative qualities of the shapes to create an art piece. Product includes: • Stylistic Alternates of Uppercase and Lowercase • Ligatures • Swash
  20. Anfalas - 100% free
  21. Magista by Ronny Studio, $19.00
    Magista is an elegant and chic serif font. This font is impressive and features elegant and professionally shaped fonts, and as a result, it will easily match a variety of creations that require a different touch. Add it confidently to your projects, and you will love the results. This font is PUA encoded which means you can access all of the glyphs and swashes with ease! 2 Style Font : - Regular - Italic Magista Features : - Uppercase - Lowercase - Numbers & Punctuation - Ligature - Alternative - Multilingual Support - Simple installation All of features and special characters of this font are included in one file. So it is easy to accessed by using program or software that support the opentype like Adobe Illustrator, Adobe Photosop, and Adobe Indesign). This font also very easy to use because compatible for all software even for non-opentype supported. Please comment us if you have any questions Thank you and have a nice day. thank you
  22. Mister Hand by Chank, $39.00
    Mister Hand was created in 1998 from a found object. Chank scanned it in, cleaned it up a little and voila! It's a retro version of the American Sign Language finger spelling alphabet. Uppercase is only the hand shapes, lowercase has the hand shape with the corresponding letter beside it.
  23. AdamGorry-Lights - Personal use only
  24. AdamGorry-Inline - Personal use only
  25. Newsletter by Die Typonauten, $19.00
    Monospaced but no mono space. Created from 2002 to 2007 this font family is influenced by fonts like OCR-B, DIN and the work of Erik Spiekermann. Newsletter is not a real monospaced font but has the ease of recognition these fonts have - even though these fonts are often criticized for their aesthetic qualities. Newsletter has a computer-related impression but is more legible and aesthetic than real monospaced fonts are. Since 2006 Newsletter is the corporate font of the design agency "die Typonauten". It is eminently suitable for correspondence use. After a testing period and fine tuning it is now published.
  26. Chew On This by Kitchen Table Type Foundry, $16.00
    Back in 2013 I released an all caps font called Rum Doodle. Rum Doodle is a really nice, really weird font with angular glyphs and a unique look. I decided that it would be nice to tweak this font a bit and design a lower case for it. The result is Chew On This. I chose that name for no apparent reason - so don’t make a fuss about it…
  27. Stickwithu by Redy Studio, $19.00
    the name Stickwithu was inspired by the title song Stickwitu sung by The Pussycat Dolls which was very popular in the early 2000s. Stickwithu has been designed to make any project look like it was handwritten by hand. a simple yet modern handwritten typeface that’s perfect for adding personality to your typographic design. With its intersecting lines and decorative shapes, Stickwithu gives you the perfect look for use in logos, branding, wedding invitations and stationery, social media posts, and even handwritten quotes. That’s what we’ve done with Stickwithu and want to share with you. We hope you find something unique that will add personality and character to your designs. Feel free to give me a message if you have a problem or question. Thank you so much for taking the time to look at one of our products. ~Redy
  28. RedPixel is 3D SVG color pixel font. RedPixel is a blocky futuristic gaming font with a powerful, strong sharp corners and a cut out on the inner will emphasize the spirit of the racer within you. ...
  29. Geyalu by Twinletter, $15.00
    Geyalu is a playful display font, relaxed but still elegant, a beautiful font made with natural handwriting, making your project look natural and charming, in its application this font is really fun you can use it as a text sentence or title and it still looks beautiful, very fitting for your project that requires writing Hands that are natural and pleasing to the eye of course. This typeface is ideal for usage in a variety of unusual graphic projects, including games, book titles, outdoor activities, posters, banners, quotes, branding, and other unique projects. So, what are you waiting for? Get this font right now!
  30. UXB by astroluxtype, $30.00
    UXB Stencil and its companion UXB Spray contain both the stencil and the sprayed letters in two fonts. The font is a headline display uppercase only character set, which is duplicated in the lowercase keys, identical in form (except for an alternate “Z”). No need to remember to hit the caps lock, the font will work with lowercase key strokes. UXB Spray is also a headline display uppercase only character set but, includes a few “drip” characters (find them in the lowercase key positions) these apply when you have held the spraycan over the stencil too long and made a mess. Use separately or together for a maximum design explosion. The fonts used together with color can create many nice design effects- by offsetting characters and putting one font in front of the other for a second effect. UXB it’s an emergency.
  31. Baro B by Our House Graphics, $15.00
    Baro is a powerful, fun and expressive font, great for loud, cheerful and super-fat headlines and packaging for odd novelty toys. With its bold and distinctive stylized geometric forms, it is ideal for logos, heavy machinery and wacky party invites. Baro had its beginning in a handful of rigidly geometric uppercase letters from an unidentified 1960�s or 70�s era press-down lettering font, which in turn was possibly a revival of a 20�s era Art Deco font. The exercise quickly expanded into a complete typeface with 300+ characters, including several catch words (word glyphs), stylistic alternates, discretionary ligatures, multilingual support and both lining and old style numerals. Baro maintains much of the characteristic geometric rigidity of the original handful of letters, but � With the addition of just a little bit of flare, a bit of cheerfulness breaks through, like a wink and a smile on the face of a fat and otherwise stern policeman.
  32. Freigeist by René Bieder, $29.00
    The story of Freigeist is a journey into the past, back to the early grotesk fonts and long before Helvetica and Co were standard fonts in operating systems. For what we take for granted today is the result of innovation and pioneering spirit of type foundries such as Caslon or Stephenson Blake in the 19th century, whose expressive designs are mostly forgotten today. The Freigeist family captures this untamed spirit — hence the name (German for “free spirit”) — and puts it into a contemporary context, resulting in a multi-faceted family with a wide range of applications, font styles and features for modern typesetting. Design Details Unlike other modern grotesk typefaces like Helvetica or Univers, Freigeist is characterized by a warm and dynamic appearance. It draws inspiration from various historical models such as Caslon’s Doric or the Grotesque variants of Stephenson Blake. Particularly noticeable are the narrow terminals, the serpentine S or the dynamic g in combination with ascenders that reach to the cap-height only. Italics Many italic grotesk fonts are strongly oriented towards their upright counterparts. Unfortunately, this often means that they cannot do justice to their actual task, which is to highlight words or sections of a text. The italic cuts of Freigeist try to remedy this situation by using the greatest possible formal distance while reinforcing the untamed spirit. What adds to this, is a reminiscent of handwritten forms, which can be found in a, n, y or g, as well as the German sharp s or the ampersand. Alternate Characters Alternative letterforms are ideal for customizing the overall appearance of a text, for usage in logos or they can even work as custom fonts for companies. Freigeist comes with ten stylistic alternatives that are easy to insert via the Opentype window, such as the single-storey a, a tail-less version of the a for compact text, when uses in condensed widths or a dialed down version of the r. Languages Freigeist has a built-in support for Latin and Cyrillic based languages and covers more than 210 languages. Opentype Features and Symbols The family comes with many opentype features to support modern typesetting. This includes ligatures, different number sets or alternative shapes for texts set in all caps. Styles Freigeist is available in five widths (XCon, Con, Normal, Wide, XWide) and six weights (Thin, Light, Regular, Medium, Bold, Black). Including the accompanying italics, the family comes in 60 cuts that are suitable for any application. Testfonts If you like to test the fonts before buying the full version, please follow the link below: https://www.renebieder.com/test-fonts Update 1 A lot has changed in this first update. It is more than just a 1.01 or 1.02. It is actually the 2.0! I’ve gone through all! single glyphs of the 18 master files, making the family more sharp and even a bit more modern. I’ve added some new opentype features and redesigned the italics, because I wasn’t happy enough with the result. I’ve added new kerning pairs, new metrics, and even new glyphs. Please check my website for more details on the new design and overview about the opentype features and alternate shapes. If you purchased the Freigeist family already, thanks a lot!! It is the most advanced family that I published so far. I hope that you’re happy with this new version. Thanks!
  33. Naste by Tipo Pèpel, $22.00
    Tipo Pèpel strikes again with a lush splurge on pure basic geometrical shapes and sizes, those that inspired Paul Renner’s typographic milestone “Futura”. A new look to classic shapes, bringing them back plenty of delightfullly details as the lowercase cursive forms’ long tiles that break the supposed linearity expected from a purely geometrical font. Rhythm given by hidden details in each character of each weight, push “Naste” out of German geometric sobriety, will help us to easily create typographic hierarchies upon the many weights available and the many and accurate details. Excellent results with minimal effort. Wide ‘x’ height, restrained ascending and descending stems; thick but elegant, easy to read and in need of generous white space around, where it feels comfortable. More is better than less. As usual in Type Pépel, full sets of Opentype alternatives and Unicode support for 104 languages ​​plus Cyrillic. 16 weights of typographic beauty in all its glory.
  34. Derania by limitype, $15.00
    Derania is a typeface that is inspired by the shape of the monstera leaf, Derania is made with fun and bold fonts. Derania is equipped with uppercase numbers, symbols, icon and some multilingual
  35. Quinlophe by ZetDesign, $12.00
    Quinlophe is a cute font with the theme of romance, and is made by paying attention to the shape and anatomy of the letters so as to produce unique and beautiful letter characters.
  36. Love Affair by Gleb Guralnyk, $12.00
    Love Affair is an art nouveau vintage style font. It's an old-school typeface, perfect for creating some classic lettering compositions. Love Affair includes lots of ligatures to create more organic text shape.
  37. Sandia Mangon by Gold Type, $12.00
    Sandia Mangon is a beautiful, versatile serif font. This font is characterized by a luxurious serif style in cute and lovely shapes, but also has a friendly and playful style in bold, Sandia Mangon has glyphs to give crafters more options in designing. This cute style will make a design look more classy, elegant, unique and edgy. Sandia Mangon is a font suitable for many projects, for modern or even retro vintage designs, branding, logos, crafts, stickers, sublimation, wedding invitations, and more. This font is suitable for a variety of projects such as logos, branding, magazines, signage, fashion, and many more. what will you have: Uppercase and lowercase letters Numbers and punctuation Multilingual support PUA encoded fonts Alternative styles and ligatures Thank You
  38. FS Alvar by Fontsmith, $80.00
    The classic modernist FS Alvar grew out of a library of pure modular shapes gathered by Fontsmith’s master of the abstract starting point, Mr Phil Garnham. “It was a collection that just had to be explored and brought to life in a typographic voice. “We debated long and hard about this. It was big decision to make a shift away from the typefaces that people knew us for. And we didn’t want to compromise our reputation of well crafted typographic quality”. Modular forms A headline font that’s both graphic and functional, in the modernist tradition, FS Alvar focused Fontsmith’s eyes on the bigger issue of what makes a font show its age. “Looking at those fonts from the 1980s that were supposed to represent the ‘future’,” says Phil, “they looked so dated now. With Alvar, we weren’t concerned with creating future-thinking typography but with exploring form for form’s sake, and how that can evolve to create letterforms. Modular forms with a typographic eye.” Stencilled The concept for Alvar first materialised back in 2001 with some sketches Phil made while still at Middlesex University. Eight years later, something made him dig them out again. “There was something really nice about the proportions of that first design. Working on it again, I thought about it properly, but it still needed something to give it that edge. “Jason stood up in the studio and supplied the missing link: ‘Why don’t we make it stencilled?’ He didn’t mean in an obvious way, but by building a kind of architectural stencil into the form. It worked and the idea of using an architect’s name (Alvar Aalto) to describe the font felt perfect.” Featured in... The three weights of FS Alvar are made for standout headlines in advertising campaigns and magazines. Alvar has had a starring role in campaigns for brands from Nike to Amnesty International, as well as on CD covers, record labels and packaging.
  39. FS Lucas by Fontsmith, $80.00
    Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.
  40. FS Lucas Paneureopean by Fontsmith, $90.00
    Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.
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