With the publication of the “Today Sans Now” Elsner+Flake extends its offering of the “Today Sans Serif” type family, developed in 1988 by Volker Küster for Scangraphic, by another cut so that the gradation of the stroke width can now be more finely calibrated. The type complement is available for 72 Latin-based languages as well as Cyrillic. Where available, small caps were integrated, and mathematical symbols as well as fractions were included. In order to make the symbols for text applications in regard to headlines more flexible, the insertions which were formerly added, for technical reasons in order to sharpen the corners, were eliminated, and the optical size adjustments of the vertical and diagonal stem endings (I, v, H, V) to the horizontal bars (z, Z) were scaled back. Already since the end of 1984, Volker Küster experimented with broad sticks of chalk and a broad felt pen in order to develop a new sans serif typeface which, in the interest of easy legibility, would be built on the basic structures and proportions of the Renaissance-Antiqua. Using a normal angle of writing, his experiments lead to the form structure of the characters: a small contrast between bold and light weights, serif-like beginning and end strokes in some of the lower-case characters, and the typical, left-leaning slant of all round lower-case letters and the typical left-leaning axis of all round letter forms. In this way, a rhythmization of a line of type was achieved which created a lively image without being “noisy”. With this concept, Volker Küster has enlarged the Sans Serif by a distinctive, trend-setting form variation.

Bluset Monospaced enlarges the re-worked and expanded text- and headline typeface family Bluest Now with 6 new cuts. The concept for Bluest Now was based, in its original form, on a corporate design typeface by Elsner+Flake in 2004, ordered by the Landor Agency for a large German energy corporation. Regularly re-worked and brought up to modern standards, the typeface is still used to this day. Because of its large x-height and its well-balanced appearance, Bluset Now Mono is also excellent for use in small typesizes. The three Roman cuts, Regular, Medium and Bold, and the corresponding obliques, allow a clear differentiation of base- and display applications for every typesize. The character complement has been created for 72 Latin-based language areas and thus allows a neutral text exchange across language borders. Translation Inga Wennik

Digital Sans Now combines and completes the many diverse requests and requirements by users of the past years. By now, 36 versions for over 70 Latin and Cyrillic languages have become available, including Small Caps. Digital Sans Now is also available as a webfont and reflects, with its simplified and geometric construction and its consciously maintained poster-like forms as well as with its ornamental character, the spirit of the decorative serif-less headline typefaces of the 1970s. The basic severity of other grotesque typefaces is here repressed by means of targeted rounds. Exactly these formal breaks allow the impression that it could be used in a variety of visual applications. Short texts, headlines and logos of all descriptions are its domain. It is because of this versatility that the typeface has become a desirable stylistic element, especially in such design provinces as technology, games and sports, and that, for many years now, it appears to be timeless. Additional weights designed on the basis of the original, from Thin to Ultra, the Italics, Small Caps and alternative characters allow for differentiated “looks and feels”, and, with deliberate usage, give the “Digital Sans Now” expanded possibilities for expression. The basis for the design of Digital Sans Now is a headline typeface created in 1973 by Marty Goldstein and the Digital Sans family which has been available from Elsner+Flake since the mid-1990s under a license agreement. The four weights designed by Marty Goldstein, Thin, Plain, Heavy and Fat, were originally sold by the American company Visual Graphics Corporation (VGC) under the name of “Sol”. Similarly, the company Fotostar International offered film fonts for 2” phototypesetting machines, these however under the name “Sun”. The first digital adaptation had already been ordered in the mid 1970s in Germany by Walter Brendel for the phototypesetting system Unitype used by the TypeShop Group, in three widths and under the name “Digital Part of the Serial Collection.” Based on the versions by VGC, Thin, Plain, Heavy and Fat, new versions were then created with appropriate stroke and width adaptations for data sets for the fonts Light, Medium and Bold as well as for the corresponding italics

Wake Up Now is a cute and simple lettered handwritten font that can be used for all chalkboard quotes or teaching material! Its authentic look will add a realistic feel to your designs.

The design of Kristall Grotesk Now is based on a cut by Wagner & Schmidt, Leipzig, from the 30s of the last century as well as the digital version Kristall Grotesk MdK, created for the Stiftung Werkstattmuseum für Druckkunst. The implementation of the Kristall Grotesk MdK, a headline font, was deliberately created as a replica to create a faithful reproduction of the original. The design of the complete family Kristall Grotesk Now is based on the one cut Kristall Grotesk Buchschrift by Johannes Wagner GmbH, 1937, with its function as a text family. Designer: in parts Johannes Wagner GmbH, Redesign Elsner+Flake, Hamburg Designdate: 1937, 2009 Publisher: Elsner+Flake Design Owner: Elsner+Flake Original Foundry: in parts Johannes Wagner GmbH

For nearly 90 years, Paul Renner’s Futura has been as popular as it is versatile—from children’s books to fashion magazines to the plaque on the Moon. Futura is a typographic icon. Futura Now offers designers a chance to see Futura with fresh eyes. It’s more truly Futura-like than any digital version you’ve ever worked with. “It brings some much-needed humanity back to the world of geometric sans serifs,” says Steve Matteson, Monotype’s Creative Type Director who led the design team. “Despite its reputation as the ultimate modern typeface, Futura Now is surprisingly warm,” he explains. “It’s just as at home set next to a leafy tree as it is next to a stainless-steel table, because it skillfully navigates the border between super-clean geometry and humanist warmth.” Futura Now—the definitive Futura—contains 102 styles, including: new Headline and Text weights; new Script and Display weights and styles; and new decorative variants (outlines, inlines, shadows, and fill). Its contemporary alignment of names and weights makes the family easier to understand and use, and its comfortable Text and judicious Headline subfamilies provide instantly refined spacing. With a large Latin, Greek, and Cyrillic character-set, Futura Now serves a wider international creative community. Futura Now is available both as individual OpenType fonts and as a set of Variable fonts, delivering limitless styles in a tidy digital footprint.

Dez Now Sans is a humanistic typeface family that was begun in 2005 by Chris Lozos of Dezcom. Since then, it has been nurtured, revised, and expanded to include 12 weights in both upright roman and true italics totaling 24 variations. This allows the user to choose the weights which best work for type-size, output device, and reproduction process. There is often a difference of opinion on what the best weight to use for normal text when setting type. The truth is, there is more than one answer. When you consider the size, weight, leading and set width—along with paper and ink specifications, you may find the need for several. The subject matter of the text with the specifics of the target audience, also increase the demand for expanding choices. Dez Now Sans was designed with several potential text weights to address any circumstance. Dez Now Sans gives you a full and varied toolbox of fonts to choose from.

Now Appearing JNL is a digital version of some hand-lettering spotted on an early 1960s ad for a Miami Beach night club. Its fun, casual appearance makes it perfectly suitable for any project that conveys a relaxed atmosphere. The font was intentionally not kerned, so the free-flowing form of the lettering is at its best, but it can be set tight by hand if a more compact look is desired.

Helvetica Now Variable Helvetica Now 2.0 builds on the groundbreaking work of 2019’s Helvetica Now release—all of the clarity, simplicity, and neutrality of classic Helvetica with everything 21st-century designers need. In this 2021 release, we introduce Helvetica Now Variable and add condensed weights to the Helvetica Now static fonts. Helvetica Now 2.0 includes 96 fonts in three distinct optical sizes (Micro, Text, and Display), now with 48 new condensed weights. The Helvetica Now Variable fonts include even more: 144 instances—48 normal, 48 condensed, and 48 compressed. Helvetica Now Variable gives you over a million new Helvetica styles in one state-of-the-art font file (over two-and-a-half million with italics!). Use it as an extension of the Helvetica Now family or make custom-blends from its weights (Hairline to ExtraBlack), optical sizes (four point to infinity), and new Compressed and Condensed widths. Create infinite shades of expression, incredible typographic animations, and ultra-refined typography. Its single font file makes it easier to use and wickedly fast. Load one file and access a million fonts—in a fraction of the size of a traditional font family. More freedom. More expression. More power. More. Helvetica. Now. Each one of the Helvetica Now static fonts has been carefully tailored to the demands of its size. The larger Display versions are drawn to show off the subtlety of Helvetica and spaced with headlines in mind, while the Text sizes focus on legibility, using robust strokes and comfortably loose spaces. Helvetica Now's Micro designs are simplified and exaggerated to maintain the impression of Helvetica in tiny type. There's also an extensive set of alternates, which allow designers the opportunity to experiment with and adapt Helvetica's tone of voice. The new Condensed weights put more type into smaller spaces—for intense emphasis, sophisticated contrast, or just everyday space-fitting. Helvetica Now 2.0 is, quite simply, more: more versatility; more power; and more creative possibilities. “For more than six decades, Helvetica has been the essential typeface,” says Monotype Type Director Charles Nix. “The release of Helvetica Now insures that it will be a typographic force for decades to come.”

What makes "Logopedia Now Rounded" unique is that it has a strong body, upper and lower case letters are the same size and work in perfect harmony. All letters in the character have "alternatives" in various numbers. This feature provides you variety in your designs. It is possible to take your designs to the next level by using "Logopedia Now Rounded". "Logopedia Now Rounded" is ideal for especially logo design, advertising and packaging, branding and creative industries, banners and billboards and signage as well as web and screen design. "Logopedia Now Rounded" provides advanced typographical support for Latin-based languages. An extended character set, supporting Central, Western and Eastern European languages, rounds up the family. The designation “Logopedia Now Rounded 500 Regular” forms the central point. "Logopedia Now Rounded" comes 3 weights and italics total 6 types. The family contains a set of 543 glyphs. Classes and Features, Stilistic Style, Fractions and Old Style Numerator just one touch easy In all graphic programs. "Logopedia Now Rounded" is the perfect font for web use. Be sure to check out the other siblings of "Logopedia". Logopedia Now Logopedia Now Rounded Logopedia Next Logopedia Next Rounded You can enjoy using it.

The sans serif linear antiqua Maxima which was created in the beginning of the sixties by Prof. Gert Wunderlich for Typoart Dresden, was newly actualized in 2007 after more than 45 years. Many hands and heads were involved in the successful re-design of Maxima Now over a period of two years to assist the designers of the Elsner+Flake Design Studios in Hamburg, and the typeface family is now available. The re-design happened in close cooperation with Wunderlich who has given support to numerous projects in Elsner+Flake’s studio in Hamburg. A great deal of care was given to the necessary preliminary tasks such as the viewing of the original designs and print tests, the analysis of the digital Typoart data which had been in the possession of Elsner+Flake since 1985 and 1989, and a design conceptualization based on detail correlations, as well as the extension of the character complement. It had been Elsner+Flake’s goal to include as many of the existing Maxima cuts into the re-design program as possible. The result is an extended font family with 25 weights in EuropaPlus layout.

A beautiful and stylish pen lettered alphabet appears within the pages of the 1921 publication “How to Write Show Cards” and its Art Nouveau stylings made it a perfect candidate for a digital revival. Pleasant Show Card JNL is available in both regular and oblique versions.

Alf Becker graced the pages of "Signs of the Times" magazine month after month for decades, presenting attractive and unusual hand lettered alphabets as inspiration for other sign painters and show card writers. From straightforward text faces to novelty ideas, Becker's talent as a master sign crafter was constant in his work. Show Card Casual JNL is one example of what is referred to as a "one stroke" alphabet (utilizing a single brush stroke in each direction to form the letter or number). Its casual look and playful charm allow for a message to be presented in an informal format that is pleasing to the eye. The type design is available in both regular and oblique versions. Special thanks to Tod Swormstedt of ST Publications for providing the reference material.

The title and credits for the 1951 Dick Powell and Rhonda Fleming film “Cry Danger” were hand lettered in a freehand brush lettering often seen on store signs and show cards. Serving as the model for Show Card Freehand JNL, this pleasant and casual typeface is available in both regular and oblique versions.

Art Nouveau serif capitals and numerals in the 1917 instructional book “A Roman Alphabet and How to Use It” were the inspiration for Show Card Roman JNL; available in both regular and oblique versions.

Show Card Sans JNL (available in both regular and oblique versions) is based on a chart showing the basic construction of sans serif lettering in the 1922 instruction book “Modern Show Card Writing”.

The 1920 edition of “How to Paint Signs and Sho’ Cards” by E. C. Matthews offered a number of examples of then-modern lettering styles for sign painters and show card writers. A bold display alphabet made with a round lettering nib is now available as Show Card Pen JNL, in both regular and oblique versions.

A playful, casual take on round nib pen lettering was spotted amongst some online scans from an old lettering book. The free-form and stylized shapes of the letters and numbers are reminiscent of old-time show cards, movie titles and signage in vogue around the early 1900s through the 1920s. Fancy Show Card JNL is available in both regular and oblique versions.

This font was inspired by music from the band The Devil Wears Prada.

Show Card Deco JNL is a hybrid of examples from hand lettered titles found on various song folios from the Carl Fischer Music Library circa the 1930s and is available in both regular and oblique versions. This particular typeface lends itself perfectly to show cards, posters, headlines and display titling which captures the modern, streamlined design of the Art Deco era.

For decades, the National Show Card Writer Company of Minneapolis, MN produced sign making kits used by shopkeepers, schools, churches and many other types of organizations. The standard sets were comprised of two part stencils that when overlaid, produced finished lettering, or a buyer could choose the same type style designs with a standard stencil letter. From one of these templates comes Show Card Stencil JNL, in both regular and oblique versions. Take note that the U, V and W have the heavier vertical strokes reversed. As this was the way the original stencil design was manufactured, it has been retained for this digital type as well.

Inspired by typewriter-style lettering, this font is legible and still has a bit of flair.

One example in the 1919 instructional book “One Hundred Alphabets for the Show Card Writer” was for an elegant sans serif with a subtle Art Nouveau style to the letter forms. This is now available digitally as Show Card Elite JNL in both regular and oblique versions.

Here's a fresh version of an old favorite, Loose New Roman, from the Schaedler Studio of New York. Easy, breezy and carefree, it's a natural for happy headlines. Both versions of the font contain the complete Unicode Latin 1252 and Central European 1250 character sets.

The very first Speedball-Lettering Book was published in 1915, and within its pages was a rough-hewn example of lettering with the name "Rapid Sho-Card Style". The design is now available as Antique Show Card JNL, in both regular and oblique versions.

A movie poster for the 1952 Dean Martin & Jerry Lewis comedy “Sailor Beware” had the text rendered in a casual style of brush lettering similar to that found on store show cards. This inspired Show Card Brush JNL, which is available in both regular and oblique versions.