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  1. Reverse Calendar Blocks JNL by Jeff Levine, $29.00
    Reverse Calendar Blocks JNL is the third typeface from Jeff Levine that allows the user to create a vintage-style calendar. Other versions available are Calendar Blocks JNL and Monthly Calendar JNL. The layout for the font is as follows: Numerals for displaying a year are on the 0-9 keys The 1-31 dates are located on the A-Z and a-e keys The combination dates of 23/30 and 24/31 are located on the f and g keys Days of the week (Sunday through Saturday) are on the keys h though n Months are found on the o through z keys A blank box (for balancing out layouts) is on the period key
  2. Old Miami Beach JNL by Jeff Levine, $29.00
    The grandeur of what was Miami Beach had its golden years peak in the 1940s. One of the grande dame hotels that stood at Collins Avenue and 23rd Street was the Roney Plaza; built in the 1920s and demolished around 1969. An online auction offered a pair of gummed labels provided by the hotel to be used by their guests for shipping souvenir packages back home, thus also giving the hotel a promotional plug. Jeff Levine not only created two typefaces from this hand-lettered label - Old Miami Beach JNL and Old Miami Beach Nights JNL (a solid black version), but painstakingly recreated the look of the label for the promotional flag and banner for the fonts.
  3. Economica Next by Underground, $19.90
    Economica Next is a redesign and expansion of the classic Economica typeface celebrating its tenth anniversary. This new version has a wider range of weights and was adapted to work in new digital environments. It was carefully designed to save space without loosing its legibility, it is used in several publications around the world and many important websites. It includes sixteen weights and a comprehensive set of characters that allows you to write in several languages. Economica Next is a typeface especially developed for web and app design in complex situations. It has been tested successfully for use in small sizes improving legibility. It is an ideal font for menus, tables, charts, etc.
  4. Neiva Flowers by Niznaztype, $15.00
    Thanks for checking my font’s work, Neiva Flowers typeface. It’s postmodern script font. Neiva Flowers have a feminism styles and ethnic curves. Very perfect for adding unique and slegant character to your branding project. Also, Neiva Flowers font is suitable for wedding lettering, beautiful touch in your all graphic design. This font have two styles, regular and italic. It contains a full set of lowercase, uppercase, punctuation, numeral and multilingual support. Neiva Flowers typeface also can support your design to be more better. You can use it in lettering, wall painting, cover, advertising, invitation, card, feminism design, script lettering design and more.
  5. Noytur by Product Type, $15.00
    Introducing the new font Noytur is a simple, beautifully crafted typeface that combines the ethnic look of the Arabic symbols with the solidity of a sans-serif font. Its readability is exceptional while keeping its Middle East vibe. The Noytur typeface looks great for headline products, Branding, greeting, poster art, religious event, and more. of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a font family, both for titles and subtitles and sentence text, start using our fonts for your extraordinary projects.
  6. Mythical Christmas by Allouse Studio, $16.00
    Mythical Christmas Script bring you the joyfull feel with bouncy calligraphy styles with Beginning and Ending swash to play around, these also come with Multi-Lingual Support. Mythical Quirky give you an a handwriting serif styles and just including Uppercase Lowercase Number and Multi-Lingual Support. Enjoy these Lovely Couple Font! We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. Mythical Christmas is perfect for any tittle, logo, invitation, product packaging, branding project, megazine, social media, wedding, or just used to express words above the background. Enjoy the font, feel free to comment or feedback, send me PM or email. Thankyou!
  7. Gridiron Glory by Hipfonts, $17.00
    Gridiron Glory is a modern and elegant font that stands tall as a tribute to the world of sports. This dynamic display typeface captures the power and energy of athletic competition with its strong, bold letterforms and sharp angles. Inspired by the lines and precision of a football field, Gridiron Glory exudes a sense of strength and determination. Its clean and structured design, reminiscent of a gridiron play, brings a sense of order and professionalism to sports-related designs. Whether used for team logos, jerseys, or sports event promotions, Gridiron Glory makes a bold statement and evokes a sense of excitement and anticipation. Embrace the spirit of the game with this font that embodies the glory and fierce competition found on the field.
  8. Letterpress Text by Chris Costello, $22.75
    This font is based on the popular and timeless Caslon design and was carefully digitized from the pages of an early 19th century book. I was excited to see some unique design treatments of characters such as the lower case italic 'p', the question mark, and various swash caps that I had never seen before. During the conversion process, I made sure to preserve the worn look of faded ink on old paper by maintaining a subtle level of decay and opacity with each character. For missing characters not found in the book, I created new characters that were faithful to the style of the rest of the family. Used as a text font, The Letterpress Text Family successfully reproduces the appearance of old letterpress lithography.
  9. Black Cluster by Hanoded, $15.00
    First things first: I am really not a Star Trek fan. I did come up with this name, which I thought had a good ring to it. When I checked whether the name was already taken, I found out that Black Cluster is a term from Star Trek. Now you want to know what a Black Cluster is, so just check out poster 2 and read all about it. For me, Black Cluster is a handmade ink font, with a lot of jumping glyphs, a lot of diacritics and a handful of ligatures. It may be rough, but you will be pleasantly surprised by what it can do to a design! May the font be with you. Oh, no, that was from Star Wars…
  10. Hunterland by Aminmario Studio, $20.00
    Hunterland is a modern signature font. This font was created to look as close to a natural handwritten as possible by including some alternates lowercase, ligature and underlines. Perfect for any awesome projects that need hand writing taste. Comes with regular and italic. Built in Opentype features, this script comes to life as if you were writing it yourself. Also support multilingual. It's highly recommended to use it in opentype capable software - there are plenty out there nowadays as technology catches up with design ... Other than Photoshop, Illustrator and Indesign, many standard simple programs now come with Opentype capabilities - even the most basic ones such as Apple's Text Edit, Pages, Keynote, iBooks Author, etc. Even Word has found ways to incorporate it. AminMario
  11. Death Mohawk by Mans Greback, $69.00
    Death Mohawk is a rough metal font. This Korn/Slipknot style typeface with is distressed letterforms is optimized for a musical logotype. Its eroded and destroyed edges gives it a heavy and grungy look. Use parenthesis symbols ( ) [ ] { } < > to make wings around any word. Example: [Heavy Metal] Use % after any letter to make it symmetric. Example: MayheM% or Roxo%R% The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from Northern Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.
  12. Brifa by Twinletter, $10.00
    Introducing our newest font called Brifa. Fonts that have unique letters create a distinctive impression when applied to words or text. We designed this san serif family font by paying attention to the combination of each letter to create an elegant impression and appearance making it easier for you to use it according to what you need, both formal and non-formal needs. This font is perfect for a wide variety of design projects, sporting events, branding, banners, posters, movie titles, food and beverage, technology, quotes, clothing, logotypes, and more. Of course, your various design projects will be perfect and amazing if you use this font because this font comes with a font family, both for titles and subtitles and sentence text, start using our fonts for your amazing projects.
  13. Real Magic by Nathatype, $29.00
    Ready to enhance your branding? Looking for that “something” that’ll make your audience go WOW and clients get on board immediately? Ready to enhance your branding? Looking for that “something” that’ll make your audience go WOW and clients get on board immediately? Real Magic-A Serif Font Real Magic designed primarily to bring out a modern and stylish view of what you make. This font contains upper & lowercase characters. Its light weights are well-suited for body text. Our font always includes Multilingual Support to make your branding reach a global audience. Inspire your audience, clients, or guests with this beautiful, statement font. Create gorgeous printed logos, standout branding, or beautiful t-shirts with this font. Features: Ligatures Alternates PUA Encoded Numerals and Punctuation Thank you for downloading premium fonts from Nathatype
  14. Ganyota by Product Type, $15.00
    Ganyota is a beautiful sans-serif typeface that’s perfect for large displays, small text, and creative typographic creations. This font is ideal for adding contrast, hierarchy, and impact to your branding, developing online adverts, and producing quotations to post on Instagram, among other things. With sixteen families to choose from, this typeface will make it easy for you to build projects. Use it immediately to make your project appear lovely and attractive. of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a font family, both for titles and subtitles and sentence text, start using our fonts for your extraordinary projects.
  15. Le Havre Layers by insigne, $19.00
    With this charming new layered typeface, the possibilities are endless with your vision behind it. Accomplish the effect you've been searching for by layering these exceptional fonts and altering opacity and color, for a unique custom appearance that yells “hello there!” Play around a bit with the potential of Le Havre Layers. Build effects which include realistic 3D appearances reminiscent of the storefronts of old and adding centerlines, dotted centerlines, and shadow variations. Inspired by the affable appearance of vintage signage from the 1930s to the 1960s, Le Havre Layers spacing is altered from Le Havre Titling’s to accommodate shadows and other options properly. With its generous width it sends a message of refinement and grace. The geometric and art deco curves are a beautiful addition to your work. Mix and match with the other members of the Le Havre Hyperfamily. There are many amazing design solutions for you to discover. See what you could build with Le Havre Layers!
  16. Waldorfschrift by Joachim Frank, $23.00
    The Waldorfschrift family was created in digital form in the years 1993-1994 by Joachim Frank, inspired by the naturally organic letters from the anthroposophical movement of the 20th century of Rudolf Steiner . In nature there are no right angles, straight lines or complete uniformity, but instead round corners, varying thicknesses and all kinds of variability. This is what the anthroposophical movement created in their buildings, their art, in their music – and also in their lettering. And this Font is like the plants in nature: it grows upwards, branches out, letters hugs to some letters, with others they keeps more distance, some letters proudly stretch their belly, others crouch in the corner - a completely natural font. Take a look at the brand of Weleda (the natural cosmetics company), Demeter (one of the biggest organic foods companies), Filderklinik (a great anthroposophical hospital in Germany) and you will see these great companies work with different but organic letter styles. More recently, Joachim revisited the Waldorf fonts with modern type design software and added extra characters such as the euro sign, and extra weights to make the fonts useable for a wide variety of design tasks. Dez 21: A big update: All fonts have been digitized again and given a complete character set, new kerning, minor bugs removed.
  17. The Stack Stone by Putracetol, $18.00
    The Stack Stone - Display Font a bold, quirky display font with a fun, trendy street style vibe. The Stack Stone is a versatile, stacking typeface perfect for retro or modern design aesthetic. The Stack Stone was hand-drawn, making its outlines somewhat irregular and quirky. It has an almost hand-lettered look; the characters jump around the baseline giving it a charming but urban look and feel. The Stack Stone suitables from posters designs to t-shirts and packaging, Stacked Letter will give your designs that alternative look and make your creative work look amazing. With a The Stack Stone , it will be very suitable for your project, which is related to fun, trendy street style vibe. Such as story books, illustrations, comic books, t-shirts, posters, greeting cards, logos, branding, stickers, svg, crafting. The alternative characters were divided into several Open Type features such as Swash, Stylistic Sets, Stylistic Alternates, Contextual Alternates, and Ligature. The Open Type features can be accessed by using Open Type savvy programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, And Microsoft Word. The Stack Stone is also support multi language.
  18. Chingolo Pro - Unknown license
  19. Sirena by Stereo Type Haus, $10.00
    Inspired by hand-painted signage found in ”Little Haiti” Miami, Florida. Sirena’s quirky curls, dynamic slant, and organic nuances capture the essence of Latino street vernacular.
  20. Nouveau Era JNL by Jeff Levine, $29.00
    Nouveau Era JNL was adapted from the title of a hand-lettered advertisement found on the back of a 1920s-1930s piece of vintage sheet music.
  21. Hucks Serif by S6 Foundry, $25.00
    Hucks Serif is a contemporary serif typeface that seamlessly incorporates large open counters and gracefully curved and rounded forms, resulting in a glyph set that exudes a modern and elegant aesthetic. The pronounced contrast between thick and thin strokes imparts Hucks Serif with a harmonious and stylish appearance. Meticulously crafted to infuse letterforms with an inherent elegance, this font lends a distinctive style and atmosphere to every project it graces. Its versatile nature makes Hucks Serif particularly well-suited for many applications, including but not limited to editorial, headlines, large-format prints, brand identities, social media graphics, advertising materials, editorial designs, posters, magazines, logos, headings, and more. The adaptability of Hucks ensures it can effortlessly enhance the visual appeal and impact of a diverse range of creative projects.
  22. Montesori by Variable Type Foundry, $19.99
    Montesori is inspired by the economic forms and large x-height with a condensed style and a humanistic-grotesque typeface forms. It is a perfect option for editorial projects, branding, logos and packaging. Montesori comes in a variety of nine weights (Fine, Extra Light, Ultra Light, Light, Regular, Semi Bold, Bold, Ultra Bold and Black) with its two styles (round and italic) classified in two forms, Basic and Alternative. In addition, its case-sensitive shapes, ordinals, scientific inferiors, denominators, superscripts, subscripts, numerators, fractions... make it ideal for posters or infographics.
  23. Song Composer JNL by Jeff Levine, $29.00
    The sheet music for the 1939 tune "Chico's Love Song (Ma-La-Ja Fa-La Pas-Ka Lah-Ta) [Cuban Double Talk]" may have had an odd title, but the main portion of it was hand lettered in an interesting style. Condensed letters with rounded corners complemented by sharp lines and angles give the characters an almost futuristic look, despite the fact that they were designed during the Art Deco era. This became the basis for Song Composer JNL, which is available in both regular and oblique versions.
  24. Paragraph Stretch by Paragraph, $15.00
    When merely “extended” just would not do, here is Paragraph Stretch™: a super extended or elongated geometric display typeface. It is a typeface with an unicase effect: the capitals and lower case fit the same height and a similar width, so they are interchangeable: fancy a round “W” in all caps? Use the lower case. Want a straight “x” in lower case? Use the cap. And so on. Designed for use at larger sizes for logotypes, short titles or headings. It supports Western plus Nordic, Eastern European and Turkish languages.
  25. Silent Movies JNL by Jeff Levine, $29.00
    An ad in the Oct. 27, 1919 issue of the trade magazine “The Moving Picture World” promoted “Princess Virtue” from Bluebird Pictures starring Mae Murray – The Adorable [as noted by the movie studio in the ad]. The Art Nouveau hand lettering emulated the style usually drawn with a round nib pen, but was given a specialized treatment for the ad. It was re-drawn in a more traditional ‘pen nib’ look for digital revival. The end result is Silent Movies JNL, which is available in both regular and oblique versions.
  26. Laca Text by Nova Type Foundry, $21.99
    Laca Text is a sans-serif version of Laca. It was designed starting from the shapes of Laca. It is a cleaner version of Laca. Laca Text has characteristics like a bigger x-height, open counters, and smaller ascenders. It works better in smaller text than Laca because it keeps the structure without the stylistic features of Laca. Laca Text has more straight lines and follows the round shapes of Laca. Laca Text, as the name says, is more proper for long text but also for identity and branding.
  27. D Hanna Soft by W Type Foundry, $29.00
    D Hanna Soft is a sans serif type family of 9 weights plus matching italics. It is inspired by the geometric style sans serif faces with a mix of rounded shapes and a little bit of black in some corners. The medium weights serve very well in body text, while the thinner and bolder styles make an excellent choice for headlines . D Hanna Soft is equipped with a complete set of opentype features including alternative glyphs, fractions, ligatures and many more. It is perfectly suited for highlighting lettering, magazines, web, interaction design, advertising, logotypes, etc.
  28. Manifold CF by Connary Fagen, $35.00
    Manifold® CF is a utilitarian typeface inspired by the precision of a computer terminal, softened by contemporary design and rounded corners. Manifold's unified letterforms and tall x-height are great for user interfaces, or track it out for a sophisticated look. Manifold also offers wide language support, including Cyrillic script, Vietnamese, and Pinyin Romanization. Manifold® CF excels as a headline or display typeface, and pairs well with contrasting simple serifs like Artifex CF and Artifex Hand CF. All typefaces from Connary Fagen include free updates, including new features, and free technical support.
  29. Fuel Uni Extended by VersusTwin, $39.00
    The Fuel Uni Extended typefaces are a modern update on the techno sans extended for stronger impact, adding further versatility with unicase design complete with soft rounded corners as well as decorative inktraps. Stylistic Alternates included within all styles are alternates for the capital B, E, and R, as well as lowercase g characters, as well as all of their accented siblings. The Fuel Complete package bundles all of the dynamic styles of the Fuel, Fuel Extended, Fuel Uni, Fuel Uni Extended, and Fuel Script typefaces into one powerhouse of a collection.
  30. Boutros Angham by Boutros, $45.00
    Boutros Angham is a humanist-inspired, sans-serif typeface designed and created to work harmoniously with its Latin version whilst respecting Arabic calligraphic and cultural rules. Characterized by its modern appearance, with rounded edges and free flowing letterforms, Boutros Angham is highly legible at various angles, sizes and distances. Ascenders and descenders are very prominent and apertures are wide to easily distinguish letters from one another. Boutros Angham is suitable for headlines and sub-headings as well as body text at smaller point sizes. There are ten weights for each, Latin and Arabic, variant.
  31. Botuna by Twinletter, $15.00
    Botuna San Serif is a typeface designed by Botuna San Serif. This is a high-end font family with 18 different styles. Designed to aid you in the creation of visually stunning projects of all types. This font is simple to use and integrates seamlessly with any standard software. Your project will stand out with this font! of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a font family, both for titles and subtitles and sentence text, start using our fonts for your extraordinary projects.
  32. Langith by Twinletter, $12.00
    Introducing Langith font, a very simple and clean san serif family, there is artistic value in this font, both from the width of the letters, corners, and spacing between letters, this font is also equipped with ligatures. start creating incredible designs with this font This font is perfect for games, sporting events, branding, banners, posters, movie titles, book titles, quotes, clothing, logotypes, and more. of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a complimentary font family, both for titles and subtitles and sentence text. start using our fonts for your amazing projects.
  33. Aravis by AravisFonts.com, $39.89
    Amazingly easy on the eye; it draws the reader in with minimal brain bandwidth use. Designed to enable more focus on the content. Good for web pages. Very Dyslexia friendly. Our mission has been to create a font that scientifically designed to be dyslexia friendly while also being attractive and useful. Dyslexia features: Each letter is unique even if reversed or flipped. The spacing is carefully designed using scientific evidence to help all readers from those who read via word shapes to those who read using phonemes and syllables. The visual stress caused by contrast pattern glare is minimised and has fared well when measured by professionals against other common fonts. Usefully mid-sized to make it easy to transfer artwork from common fonts to Aravis. This is very helpful when providing reasonable adjustments for people with Dyslexia. Based on algorithms found in nature. Range of use: Ø 72 Latin based languages Ø Greek and Coptic Ø IPA extensions Ø Good Maths symbols provision with OT support for vulgar fractions Ø Innovative OT support for creating boxes for forms Ø Small Capitals with some accents also supported (Czech) Ø Subscripts and sups: Complete alphabet upper and lower case and numbers Ø Customers can request additional symbols and characters within reason, or add an accent /shape unique to their country if it fits with the overall mission of the font.
  34. Maiers Nr 21 Pro by Ingo, $42.00
    A handwritten ”font for technicians“ from ca. 1900. Very geometrical, rigid forms borrowed from the typical characteristics of Jugendstil / Art Nouveau. This script is found in a magazine from the Otto Maier publishing house, Ravensburg, which was issued sometime in the years shortly before WWI. The magazine is entitled ”Schriften-Sammlung für Techniker: Verkleinerte Schriften der wichtigsten Alphabete“ (Collection of scripts for technical specialists: reduced scripts of the most significant alphabets) and published by Karl O. Maier. The original copy, produced by means of a galvanized plate, is just 7 centimeters wide. It served as the model for technical professions in which, at that time, the captions of drawings were still done by hand. The characters have been scanned, digitized and greatly magnified. Special attention was given to ensure the ”uneven“ edges, typical of handwritten script, remained effectively noticeable even in the digitized form. As a result, this ”technical“ font retains a handmade touch. Especially worthy of note are the Jugendstil forms characteristic at the turn of the19th century. In comparison, many alleged ”ultramodern“ font types of today suddenly look quite old-fashioned. Maier’s Nr. 21 Pro is suitable for all European languages. It includes ”Latin Extended-A,“ for Central and Eastern Europe incl. Turkish, and even Cyrillic and Greek, too. The font includes several stylistic alternates as well as a number of ligatures.
  35. StarTrack by HandletterYean, $18.00
    Imagine you want an interesting font that fits in many designs yet looks neat and also eye-catching. Don't worry anymore because it is answered. We present you with a special font named StarTrack. StarTrack is a must-have display font that enjoyable, pleasant, and elegant. It looks neat and suitable for your simple or complicated design. This font looks great for packaging, business cards, invitations, posters, labels and all kinds of your designs. Get this font into your collection now. Check out our font collection for more great and artistic fonts. Pick your most favorite font and use it as you like to reach your goals. What's included: 1. StarTrack font file 2. This font completed with: standard glyph, ligatures, punctuation & symbols, underline, and italic font style 3. Works both on Mac & PC 4. Simple installation 5. Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and CorelDraw 6. Support multilingual; ä ö ü Ä Ö Ü ß ¿ ¡ You will love this font!
  36. Enagol Math by deFharo, $12.00
    The Enagol Math family consists of 4 weight plus True italics. It is a typeface with rounded Slab-Serif of Semi-Condensed proportions. I have composed all the proportions of the character based on a study of mathematical proportions related to the golden sequences of Perrin, Lucas and Fibonacci. From an initial matrix of golden proportions applied in the letters 'H' for capital letters and 'n' for lowercase letters, calculated for the versions of the extremes of the Light and Bold type, below I do the whole calculation of proportions using my formula of three axes and by interpolation I generate the intermediate versions Regular and Medium. For the Italic versions I have drawn a complete set of lowercase letters that give these fonts an aspect close to the Italic writing. In these versions I have also applied many optical corrections to balance the deformations created in many curves by the mere inclination of the letters, which in the case of this type is 11°.
  37. Outline Style by Sensatype Studio, $15.00
    Outline is a Modern Stylish Display Font that perfect for headline, branding, logo, poster design, etc A new Display Font that we created special for Headline, Title and more stand out typography needs. It's so perfect to add your style and headline overview. And specially for Headline font, we crafted for unique style and modern feels so enjoy to create any project that will show your main idea out. Outline Modern Stylish Display Font ready with: Unique style to get creative variations Preview as a inspirations that you can do with Outline font Ready with All characters Wish you enjoy our font. :)
  38. Hyper Fatos by Bisou, $15.00
    Crafted with passion in La Chaux-de-Fonds, Switzerland, the Hyper Fatos typography was born in a moment of pure delight as the creator (Bisou) indulged in a delicious pizza. Inspired by the excitement and satisfaction that come from the most indulgent culinary pleasures, he designed this unique typography to capture the essence of gluttony and the irresistibility of the most appetizing dishes. Hyper Fatos was meticulously crafted to evoke an undeniable sense of indulgence. Its boldness and rounded forms bring to mind juicy hamburgers, crispy fries, and donuts overflowing with icing. It's the perfect typography for fast-food restaurant signs, tantalizing menus, or even advertising campaigns for giant burgers and decadent milkshakes. Picture Hyper Fatos in bright letters above a hot dog stand, and you'll see lovers of greasy food rushing to satisfy their most voracious cravings. This typography is the ultimate choice to whet your customers' appetites and encourage them to indulge in culinary delight.
  39. Dino Jumps by Twinletter, $15.00
    Dino Jumps is a fun typeface that is attractive, gorgeous, and funny. It is designed for those who are attractive, handsome, and creative. Use this typeface in all of your designs to express your extraordinary projects with presentations that can attract visitors due to the beauty of visual displays. This typeface can be used for a variety of themes and issues in your project. This font is perfect for games, sporting events, branding, banners, posters, movie titles, book titles, quotes, logotypes, and more. of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a complimentary font family, both for titles and subtitles and sentence text, start using our fonts for your amazing projects.
  40. FS Lucas by Fontsmith, $80.00
    Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.
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