What can be more lovely than a wedding, an invitation or a gift from the heart? One whose presentation uses the warm and welcoming family of typefaces, Adorn. With a modern and sometimes quirky twist on the staid, almost corporate look of formal invitations, this family of hand lettered typefaces arms designers with a breathtakingly large number of fonts that work harmoniously, despite the distinctiveness of each. Adorn offers seven display fonts, four script designs, monograms, ornaments, illustrations, banners, frames, and catchwords. See what’s included! http://bit.ly/2hYM1ur *NOTE* Basic versions DO NOT include swashes, alternates or ornaments These fonts have been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/

A Venetian serif in 6 styles The Apolline typeface family was created by Jean François Porchez as a means to study the transition from Renaissance writing into the first printing types. Rather than sticking to the method commonly used these days for the creation of revivals of Jenson or Bembo types, it seemed more interesting to try and get in the same mindset as those exceptional designers during this pivotal period in the history of typography. Thus Apolline is an exploration of the design methods used by people like Nicolas Jenson and his contemporaries for adapting handwriting with its multiple occurrences (a, a, a, b, b, b…) into single, unique signs (a, b…). Initially Jean François made drawings modelled after his own calligraphy. They were done at a very small size on tracing paper (2 cm high for the capitals) to preserve the irregularity of human handwriting. Besides emphasising the horizontal parts of the letter forms, the serifs were designed asymmetrically to reinforce the rhythm of the writing. The final drawings were produced at a large size (10 cm high for the capitals) to allow for subtle optimisation of specific details. The very narrow and fluid Apolline italic Influenced by various concepts for an ideal italic by Van Krimpen, Gill, etc. Apolline italic was designed at 8° degrees. Although the structure of the letterforms were informed by chancery scripts, the italic has full serifs like the roman. Very narrow and fluid, its unique design creates a good contrast when used in combination with its upright counterparts. Thanks to the presence of the serifs similar to roman typefaces it sets very neatly in large sizes. The next step was digitising the drawings with Ikarus (the pre-Bézier-curves era) to create the final roman and italic fonts. Two years later, when the family was expanded to six series the same method was used, this time with Fontographer. This was necessary for correcting a few problems caused by the conversion to Bézier outlines, and to add intermediate weights. Before the advent of feature-rich OpenType, quality type families consisted of several separate fonts for each weight to provide users with various sets of numerals, an extended ligature set and alternates, ornaments, and so on. Introducing Apolline Morisawa Awards 1993

»Prima Script« was designed especially for use in Menus and Cook-books. One of my sons is a chef in Munich and he was always bugging me to make a new font for his menus. I already designed one for him »Konstantin« but he likes to have new stuff every couple of years what I understood. So here is the new »Prima Script« (that’s what he said when he first saw the font). To give it more usability I made alternate initials and end letters as well as medieval cyphers. Then I did a couple of swashes and a handdrawn Sans font to complete the set. Have fun!

Reality Check is a family of two display fonts (plus their Italics). These fonts can be used together in a design, but work just as fine on their own. Reality Check comes with an alternative s - just in case you get bored with the ‘normal’ one.

Introducing Hero Beam Typeface Hero Beam typeface is inspired by the form of writing in the era of the European empire. Carrying a Victorian theme that has an elegant and of course cool swash. Hero Beam typeface is perfect for classic Victorian themed designs, packaging beer, whiskey, barbershop, pomade, tattoo studio logo and so on. Hero Beam also has 2 types of letter shapes, namely the regular type and the hold type which is like bone which makes it more character. Apart from that this font is very easy to use in both design and non-design programs because all alternates and glyphs are supported by Unicode (PUA). In order to use the beautiful swashes, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw. but if your software doesn't have Glyphs panel, you can install additional swashes font files.

Albireo is a typeface for those times when you have more to say than space to say it. It also looks fantastic spread out across the page as though space doesn’t matter. Expertly crafted with a high level of attention to detail, Albireo is an immensely practical and flexible typeface that’s neutral enough to be used almost anywhere a highly condensed, sans-serif face is needed. Despite its down-to-earth functionality, this is a typeface that definitely isn’t lacking in style. It really shines when used for headlines or subheadings in magazines, brochures, posters, newspapers, flyers or on the web. With 42 weights, widths and italics, there’s enough flexibility to make every word fit perfectly. You may buy one font at a time or save money by purchasing packages consisting of the 14 fonts in each width (Extra Condensed, Condensed or Semi Condensed). Save even more by purchasing the entire collection and, in addition to the 42 separate fonts, you'll receive two variable fonts (upright and italic) that cover all the weights, widths and everything in between. So where does the name come from? Well, look upwards at night. Albireo is a binary star in the constellation Cygnus. Through a backyard telescope, Albireo (the star) resolves into two brilliant component stars — one orange and one blue. The beginnings of the typeface were the result of me needing a newspaper feature headline about space exploration. I couldn’t find the right typeface, so I drew my own letters and eventually expanded it out into an entire mega-family. Given its origins, naming it after my favorite star seemed totally appropriate. Check it out. I think you’ll love it. Albireo deserves its place as a shining star in everyone’s font collection. It’s that good — really.

Created for captions and similar serif situations where small type is required, Freight Micro is amazingly illustrative for large type too. This half-wedge, half-slab design provides the firmest of foundations to build your design on. The abruptness of the sharply carved italics take emphasis to a higher form. Freight Micro is an exercise in whispering very loudly.

The birth of the monospaced types dates back to the past. There was a need for the creation of typesets for typewriters. The difficulty was to align the different glyphs in the same width. This led to particular problems with letters like “M” and “l”; the former seemed to be squeezed into the same width of all letters and the second one appeared way too streched. Despite – or perhaps because of – the impression of the typewriter is still popular with Graphic Designers. Nowadays there are even monospaced versions of primarily proportional types; for example the the Sans Mono designed by Lucas de Groot or the DIN Mono. Then again, why not the other way round?! In the first half of the Nineties, Erik Spiekermann developed a proportional type named ITC Officina based on the Letter Gothic. According to a survey on the 100 best fonts of all time conducted by FontShop, ITC Officina is in an eighth place, far ahead of its forerunner. This was the reason for me to create a wider design with a Serif and a Sans Serif based on the queen of all monospaced types – the Courier.

This font was inspired by a 1950’s Royal Quiet De Luxe Typewriter, and features textured letters & symbols, creating a realistic look & feel without needing to source your own antique machine! Each keystroke on an old typewriter shows variations based on the ink ribbon & how hard or soft the typebars strike the ribbon & paper. This font was designed to provide multiple options for each letter so that you can further customize the look & feel of your text.

Opal Pro is a text family designed by Hannes von Döhren in 2008. It gives every text a noble character. The typeface has long ascenders that clearly rise above the capital letters and a low x-height. Opal’s letters sport inktraps at stroke junctions, which on one hand create a cutout feeling and on the other hand strengthens the image in larger point sizes. In total, the letterforms have clear emphasis on their verticals and horizontals; they do not fear the weight on their curves. In addition to the Italic and Bold, the Opal type family includes a Script face, whose letterforms include connections, similar to handwriting. On top of that, the typeface possesses swash letters for italic and script, small caps, many ligatures and borders & ornaments. With a little bit of care, designers will be able to create the finest of traditional, elegant work with this family.

Laguna Hills Font is a connected script font with clean lines, smooth curves combined, and dramatic movement. It’s perfect for creating hand-made lettering typography in an instant. The special letter gives your design some extra flair, which can be used to create awesome vintage designs or brush-style designs. If you are looking for something unique to help add coolness and beauty to your design, then Laguna Hills Font is the right choice! Laguna Hills Features: A full set of upper & lowercase characters Numbers & punctuation Ligatures A full set of upper & lowercase characters (Alternates) Swashes Multilingual symbols PUA Encoded Characters – Fully accessible without additional design software. Feel free to give me a message if you have a problem or question. Thank you so much for taking the time to look at one of our products.

London is one of my favourite cities, so it was about time I named a font after it. Well, technically, I named a font after one of London’s districts. Southwark comes from the Anglo-Saxon word Suthriganaweorc, which means ‘Fort of the men of Surrey’. The font Southwork is a handmade Clarendon. I used a Japanese brush pen to create the outlines. I gave the glyphs texture by filling them in with a brush and Chinese ink. Southwark, therefore, has an uneven look and a brushy texture. It looks good on just about anything, but posters, greeting cards and product packaging come to mind.

Step into the artful world of Akashii, a Japanese brush font that embodies the beauty of traditional calligraphy with a contemporary flair. Crafted with precision and inspired by the elegance of brush strokes, Akashii is a visual symphony that captures the spirit of Japan's rich artistic heritage. The strokes of Akashii tell a story, conveying both strength and grace. Whether you're designing invitations, branding materials, or adding a touch of Eastern charm to your artistic creations, Akashii elevates your work with its unique cultural character. Dive into the world of Akashii and let your designs resonate with the poetic elegance of Japanese calligraphy. This brush font is more than a typeface; it's a brushstroke of cultural authenticity, inviting you to infuse your projects with the artistry of Japan. FONT FEATURES Additional Accents 68 Languages Ligatures Swashes SOFTWARE RECOMMENDATION Adobe Photoshop CC 2020 or the latest Adobe Illustrator CC 2020 or the latest

Cift Serif is inspired by the work of charming lettering artists with a combination of Old Style Display Bold. Each letter is modified so that the distance, width and weight can give the beauty of the alternates given. A passionate curve gives a touch of beauty to this font.

Ailey Display is inspired by the work of charming lettering artists with a combination of Old Style Display Bold. Each letter is modified so that the distance, width and weight can give the beauty of the alternates given. A passionate curve gives a touch of beauty to this font.

TT Octosquares useful links: Specimen | Graphic presentation | Customization options TT Octosquares is a fresh, revised, expanded, and significantly improved version of our first commercial typeface TT Squares and its narrow version TT Squares Condensed. With all our love for the original font family, it felt there was a lack of functionality, character composition, features, and design freshness, which prompted us to the idea of a complete restart. Now TT Octosquares can be safely called a superfamily consisting of 4 widths (Compressed, Condensed, Standard, Expanded), 72 faces (18 in each width), and 1 incredible variable font in which variability works jointly on three axes. In addition to working on the contours themselves and their design, we completely revised the composition of the typeface. First, we added two completely new widths: Compressed and Expanded. Secondly, we increased the number of weights in each of the subfamilies—while in the old versions there were 5 weights, now in each of the subfamilies there are 9 weights. At the stage of working with the contours of characters, we revised the roundings, changed the forms of shoulder and stem crossings, added noticeable shelves at the letters, removed the sharpness from the triangular characters and cut off all sharp endings. From the very beginning of work on TT Octosquares, we planned to make a variable 3-axis version of it sewn into 1 font file. This means that by installing just one variable font file, you get access to three axial adjustment of the font: by thickness, width and inclination. Thanks to this flexibility in settings, you can always choose a custom combination of thickness, width or inclination that best suits your tasks. Due to the increased language support and the appearance of a bunch of useful OpenType features, the number of glyphs in the typeface has increased from 480 to 825 in each style. Now you can use stylistic alternates, standard and discretionary ligatures, or use old-style figures, numbers in circles and even slashed zeros in your design. Full list of features: aalt, mark, mkmk, ccmp, subs, sinf, sups, numr, dnom, frac, ordn, lnum, pnum, tnum, onum, case, zero, dlig, liga, salt, ss01, ss02, ss03, ss04, ss05, ss06, ss07, ss08, ss09, ss10, ss11, ss12, calt, locl. To use the variable font with three variable axes on Mac you will need MacOS 10.14 or higher. For other software and browsers, you can check the support status here: v-fonts.com/support/.

Valintina Signature is a signature script based on manual hand writing. The stylistic alternate, ligatures and the tick and thin stroke make this font looks a real hand writing instead of typing a font. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Bridal Routine is a beautiful signature script based on manual hand writing. The stylistic alternate, ligatures and the tick and thin stroke make this font looks a real hand writing instead of typing a font. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Hanstone is a beautiful signature script based on manual hand writing. The stylistic alternate, ligatures and the tick and thin stroke make this font looks a real hand writing instead of typing a font. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Introducing, Hollowsky - A beautiful signature script based on manual hand writing. The stylistic alternate, ligatures and the rough texture make this font looks a real hand writing instead of typing a font. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Shafia King is a beautiful signature script based on manual hand writing. The stylistic alternate, ligatures and the tick and thin stroke make this font looks a real hand writing instead of typing a font. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

The Bright Topic is a beautiful typeface based on manual hand writing. The natural flow with 3 styles weight make this font looks a real hand writing instead of typing a font. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : 3 styles weight uppercase & lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Andre Signature is a beautiful signature script based on manual hand writing. The stylistic alternate, ligatures and the tick and thin stroke make this font looks a real hand writing instead of typing a font. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Get ready to add a whole new level of funkiness to your designs with Funky Style - a bold and fun display font that is here to make a statement. With its eye-catching and vibrant personality, this font is perfect for those looking to inject some life into their logos, posters, or any other creative project. Whether you're creating brand identities or simply want to jazz up your social media posts, Funky Style has got you covered with its versatility and ability to convey messages in an exciting way. Embrace the spirit of fun and unleash your creativity like never before with Funky Style! Funky Style Font includes : Standard Latin Uppercase & Lowercase Numbers, symbols, and punctuations Multilingual Support. Fully accessible without additional design software Simple Installations Works on PC & Mac Thank You.

Welcome to the world of Anowy, where handwriting seduces with impressive display dynamics. This font offers seven font styles including Regular for a classic look, Slant for a dynamic slanted touch, Blur for a natural ink writing effect, Smooth for softness, and Shadow for a dramatic feel. The specialty of the Anowy font is Seven Tiered Styles: Explore a variety of seven Anowy style variants to create a unique and attractive design according to your wishes. A Touch of Handwritten Vulnerability: Every character in Anowy provides a touch of seductive handwriting, creating an air of authenticity and humanity in every detail. Anowy is an ideal choice for projects that require a beautiful handwritten touch and a diversity of styles. Whether you're designing promotional materials, greeting cards, or other creative works of art, these fonts bring an unmatched personal element. Do not miss this opportunity! Get Handwritten Fonts for Anowy Looks now and watch how each word becomes a special artistic expression.

Now here's a font with an unusual backstory. You may recall that a while ago we discovered that Tim Burton was using an outdated version of one of our fonts for the interior titles in his The Corpse Bride. Well, our quest to get hold of him didn't bear any immediate fruit, but in a totally unrelated event we were contacted by the graphic arts company working with the overseas distributors for The Corpse Bride and it turned out that they needed a font based on the main title of the movie so they could keep the same style when they retitled it into other languages. The original title was either hand lettered or a heavily modified font, bearing some resemblance to our Ligeia and Tuscarora fonts, so we had to create a whole font more or less from scratch and extrapolate most of the letters from the very limited sample in the original title by identifying certain consistent characteristics and building new characters around them. It was a lot of work, but the good news is that they didn't want exclusivity, so we've got the font to add to our collection. We ended up calling it Beynkales which means 'Bone Bride' in Yiddish, which makes sense given the context of the movie. So here it is, in all its tattered glory, and bound to end up in our Halloween font selection later this year as well. Beynkales Alternate is a companion font that includes a full set of alternative upper and lower case characters which can be used on their own or in combination with the characters from Beynkales to create a more varied and handwritten look.

Antique is a bold, classic font with high stroke contrast and no bracketing on the serifs. This letter style was hugely popular during the early 19th century and was the basis for a myriad of other designs. This version is based on wood type of unknown origin.

Inspired by paint dripping and combined with the graffiti artist culture, this font is both eye-catching and character. You can use them in your designs such as posters, skateboard boards, merchandise, music covers, t-shirts, music events etc. Features: -Uppercase -Lowercase -Numeral -Punctuation -Multilingual -PUA Encoded -Opentype Features Thanks.

A whimsical font with robust curlicues. Designed for display lines on show programs, posters, print ads etc. Many—but not all—of the letters are based on rounded Lombardic medieval forms.

Albemarle is a distinctive text font based on hand lettered text from the turn of the century. It's designed to work well at text sizes, but to have some of the flair and personality of a calligraphic font. The result is both attractive and readable and doesn't look much like any other text font. We've been working on expanding the Albemarle family so that it now includes not just Albemarle, but also three swash variations and a new italic version of the font.

Aremic is a bold display font created to be used for bold headings coming in 2 shapes Regular and Rounded including Oblique. This font is inspired by the shape of the letters on sports posters. This type of font perfectly made to be applied especially in logo, headline, signage and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose.

Christmas A2 uses the following OpenType features to set up to four different color layers. - Superscript/Superior (Trees) - Subscript/Inferior (Stars) - Numerator (Candles) - Denominator (Light, Bells) Note: Due to the complexity of some parts of the font, some printers may have problems of rendering it smoothly. To avoid this problem you should always outline the font data for the final documents. On lower systems turn font antialiasing off for faster screen redrawings.

Christmas A uses the following OpenType features to set up to four different color layers. - Superscript/Superior (Trees) - Subscript/Inferior (Stars) - Numerator (Candles) - Denominator (Light, Bells) Note: Due to the complexity of some parts of the font, some printers may have problems of rendering it smoothly. To avoid this problem you should always outline the font data for the final documents. On lower systems turn font antialiasing off for faster screen redrawings.

A small book entitled “Portfolio of Alphabet Designs for Artists, Architects, Designers & Craftsmen” [published in 1938 by Irene K. Ames] contained a number of pages displaying hand lettered alphabet examples. One sample in particular stood out for its bold Art Deco look and unusual design. This is now available as Dance Moderne JNL, in both regular and oblique versions.

Hello friends! Drawing is a great way to pass the time. Sometimes, clumsy people can spill paint on paper or on an already completed drawing. What do we end up with? A ruined drawing or a new work of art? I think the latter. After all, every drawing is unique and a unique thing. Even if you are drawing a stick man! This font presents the opportunity to see what happens if invisible ink is spilled on it. This font is great for your new and unique projects for social media, lettering and just for home use! A little sloppy, a little bouncy, so it's so lively and magical! I wish you good luck and love!

Bestowens is the perfect handwritten font: Elegant, Sweet, innocent, light and charming, this one-of-a-kind typeface will add a unique charm to any design project! Bestowens was created to look as close to a natural handwritten script as possible by including 44 ligatures. With built in OpenType features, this script comes to life as if you are writing it yourself. You can see it in the pictures shown. A wide range of swashes (a-z) and alternates (A-Z, a-z) are included so that you can give your logo or name a custom, hand-calligraphy look. This font is available in 10 Styles in 1 typefaces: Thin, Light, Regular, Semi Bold, Bold, Thin Italic, Light Italic, Italic, Semi Bold Italic, Bold Italic and most importantly, Bestowens is perfect for you! don't wait anymore, put it in your shopping basket :) and follow me, because there will be many promos!

Reserv was inspired by a logo, which I crated for the company, EVROTERM. Once I saw this logo I asked myself: "Why not font based on this? In two or three weight?" For use in advertising and display typography.

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

A little Compacta, a little Impact, a little photolettering from the 70s, all rolled into one make for a unique headline face that commands attention. Although this font is primarily unicase, the lowercase positions feature stylistic alternates, so can can mix things up and pack them in. Both versions of the font include 1252 Latin, 1250 CE (with localization for Romanian and Moldovan).