Geometric/Technical style logotypes have been developed for car chrome labels since the early 1980's. Many of these sleek logotypes are lacking an expansive family to enhance and express their brand in a richer sense, becoming true brand workhorses. The Aspire SmallCaps family finds its origin of inspiration in the ACURA automotive company logo, and from there expands to an 6 font family of weights & oblique styles, striving to become a workhorse. Aspire SmallCaps is perhaps the most true to form tribute to the original all capitals inspiration logotype. It maintains all capital forms (whether standard or smallcaps) and yet is still strikingly powerful in its presence and readability including numerals, and a comprehensive range of weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers. Here's what's included with the Aspire SmallCaps Family bundle: - 438 glyphs per style - including Capitals, Small Caps, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 6th graphic for a preview of the characters included) - Stylistic Alternates - alternate characters that remove the angled stencil cuts for a more standardized text look. - 3 weights in the family: Light, Regular, & Black. - 3 obliques in the family, one for each weight: Light, Regular, & Black. - Fonts are provided in TTF & OTF formats. The TTF format is the standard go to for most users, although the OTF and TTF function exactly the same. Here's why the Aspire SmallCaps Family is for you: - You're in need of automotive sans font family with a range of weights and obliques - You're love that ACURA letter styling, and want to design anything within that genre - You're looking for an alternative to Eurostile with more stylized letterforms. - You're looking for a battle-tech typeface for your futuristic war chest labelling. - You just like to collect quality fonts to add to your design arsenal

The script version of the typeface Viabella introduces us to the calligraphic side of the Berlin type designer and typographer Karl-Heinz Lange. The sketches for this script typeface, which resulted from the close cooperation with Veronika Elsner and Günther Flake, found their roots in sketch drawings which Karl-Heinz Lange had already drawn in the 1980’s. For the Viabella design, Karl-Heinz Lange drew the basic letterforms of the Black and Regular cuts with a brush. He then re-worked the drawings and transferred them on to tracing paper. The design studio Elsner+Flake in Hamburg cut these typeface extensions and later digitized them manually with the help of the IKARUS Sustem. With the Regular cut as a basis, Elsner+Flake extended the family with the Light version and interpolated and re-worked the Medium weight. The completion of the family was taken over by the type designer Björn Gogalla who had done the same kind of work on Rotola, a design which Karl-Heinz Lange had also created for Elsner+Flake. While Viabella was originally conceived as a headline typeface, its lighter weights can certainly be used for shorter text applications. The Black version creates powerful headlines with highly effective accents. With the help of swashes, which are available for all weights, the user can lighten up longer texts and add special character to titles. In contrast to pure headline fonts, Viabella has been enriched by an extensive complement of special characters. In addition to the Europa-Plus character set which allows setting type in over 70 latin-based languages, the user will find multiple versions of numerals as well as oldstyle figures, tabular and proportional lining figures, diagonal fractions, and a complete set of superior and inferior figures and fractions (60%). With such a rich character set, Viabella is not only ideal for many different uses in the areas of newspaper, magazine and advertising but it will surely be chosen for the design of greeting cards, invitations and other design projects within the privat sphere.

Geometric/Technical style logotypes have been developed for car chrome labels since the early 1980’s. The styles are loaded with inspiration for great font families, but surprisingly, many of these sleek logotypes are lacking an expansive family to enhance and express their brand in a richer sense, becoming true brand workhorses. The Aspire family finds its origin of inspiration in the ACURA automotive company logo, and from there expands to an 6 font family of weights & oblique styles. Aspire pays homage the techno display styling of the inspiration logotype, further evolving beyond its brand inspired origin to give birth to a font family that pulls on modern and historical styles. It adopts a sturdy yet approachable style with its uniform stroke forms and curves, and goes on to include a lowercase, numerals, and a comprehensive range of weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers. Here’s what’s included with the Aspire Family bundle: 477 glyphs per style - including Capitals, Lowercase, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 6th graphic for a preview of the characters included) Stylistic Alternates - alternate characters that remove the angled stencil cuts for a more standardized text look. 3 weights in the family: Light, Regular, & Black. 3 obliques in the family, one for each weight: Light, Regular, & Black. Fonts are available in TTF & OTF formats. The TTF format is the standard go to for most users, although the OTF and TTF function exactly the same. Here’s why the Aspire Family is for you: - You’re in need of automotive sans font family with a range of weights and obliques. - You’re love that ACURA letter styling, and want to design anything within that genre. - You’re looking for an alternative to Eurostile with more stylized letterforms. - You’re looking for a clean techno typeface for your starship console labelling. - You just like to collect quality fonts to add to your design arsenal.

A rustic black letter from the 1930ies — with stylistic alternates. The high degree of abstraction of this typeface allows it to appear modern, even though its shapes clearly show an origin from Fraktur and Gothic. The letters present the effect of woodcarving or silhouette cuttings as they are defined exclusively with straight lines and sharp corners. By doing without any bowls, the typeface becomes a stylistic entity with a decorative effect. Palmona is especially appealing in combination with bold illustrations. Some of the characters of Palmona are available in one or more alternate forms which can be accessed manually or automatically. Use of these alternates is most easily operated with OpenType-Functions Standard-Ligatures and Discretional Ligatures in the user program. With Standard Ligatures activated, problematic letter compositions are substituted with appropriate ligatures. Likewise, in certain letter combinations the alternates are inserted. The Discretional Ligatures include additional alternatives. Configuration of the characters of the Palmona font is according to Unicode ISO 8859-1 (Latin1). Consequently all characters for all European languages with Latin type are covered — including Turkish, the Baltic languages, East European and Scandinavian languages. Congruent with the time of its origin and typical for black letter typefaces, Palmona also includes a long s as well as — uncommon but definitely reasonable — a capital ß. Both characters are automatically applied with the activation of Discretional Ligatures, and the associated ligatures appear automatically as well. When using ”long s,“ you must ensure the correct use of the rules for the Fraktur font: ”round s“ is always at the end of the word, also in compound words. For those of you who want to be even more correct, read the corresponding >> article in Wikipedia.

A Stylish Technology Sans Serif Initiate began as a digitization of a film typeface from LetterGraphics in the early 70's known as "Kent". The original specimen was only in a Black weight with a tall x-height and included standard Capitals, Lowercase, Numerals and minimal Punctuation. It was a techno style sans-serif, ripe with potential. As a single weight typeface, it yearned for so much more: from family weight development to stylistic variants. We also decided to create a more normalized x-height version as well, leaving the original design as the Display series. Extras we developed for this family are Unicase variants, High & Low hairline position glyphs, as well as other alternate styled characters. The Initiate standard family has 1154 characters per font, while the Display family and Monoline font has 685 characters per font. A comprehensive character map preview is at the end of the poster graphics collection. Opentype features for Initiate Family include: Ligatures Unicase Stylistic Alternate Set Stylistic Set 02 - Limited Alternate Characters (A,K,X,Y,k,u,x,y and variants) Stylistic Set 03 - Lower Hairline Characters (B,C,E,F,G,H,P,R,Æ,a,c,e,r,s and variants) Stylistic Set 04 - M & N alternates Stylistic Set 05 - I alternates Smallcaps Set Smallcaps Lower Hairline Set when Stylistic Set 03 is enabled Limitless Fractions Ordinals Superscript & Subscript Opentype features for Initiate Display Family & Monoline font include: Ligatures Unicase Stylistic Alternate Set Stylistic Set 02 - Limited Alternate Characters (A,K,X,Y,k,u,x,y and variants) Stylistic Set 03 - Lower Hairline Characters (B,C,E,F,G,H,P,R,Æ,a,c,e,r,s and variants) Stylistic Set 04 - M & N alternates Stylistic Set 05 - I alternates Limitless Fractions Ordinals Superscript & Subscript

Purple Sky is a bold and stylish handwritten script font. It is suitable for logos, branding, apparel, social media, and much more. The font Purple Sky contains 198 glyphs. Supporting more than 66 languages, from English to Zulu. It is also PUA encoded, multilingual, and has open-type features such as ligatures. Add a unique touch to your designs with this fantastic typeface.

Advertising Gothic is based on a style of fonts from the 1920s which was commonly used in advertising and poster design. The style is clearly influenced by the Art Deco movement. It combines deco style decorated initials with dramatic capital letters. The font comes in two different versions. Advertising Gothic Plain features initials which do not have the deco decorations and less fancy letter forms. Advertising Gothic Deo features deco embellishments on the initials and more elaborate versions of the main letter forms.

Designed specifically for AT&T by Matthew Carter at Mergenthaler to replace Bell Gothic with a typeface that made effective use of digital typesetting technology, Bell Centennial gets several more lines per page than Bell Gothic, reduces calls to information because of its significantly higher legibility under adverse printing conditions, saving AT&T many millions of dollars per year. Although intended for use at small sizes, Mazda UK used Bell Centennial at huge sizes to striking effect in a mid-1990s ad campaign.

Old Paris Nouveau is based on letterpress stylings of modern roman alphabets from the 1920s. Adapting the nouveau sensibility to the digital age required several conventions, including several alternate glyphs for specific individual letterforms as well as creating consistent stem weights and x-heights for more effective body copy. The inherent charm of Old Paris lies in its variation in form and style -- and yet the uniformity. Organic simplicity and elegance underscore the strength and utility inherent in the family of fonts.

Bohemio was designed in memory of Gunter Böhmer, an artist famous for his many book covers of the 1950s in Germany. The cover I took as an inspiration for this font is that of a book called Stiller (by Max Frisch). Bohemio sounds similar to "Böhmer" (which means the one from Bohemia) and it is also an alliteration to artisty. I thought "Bohemio" to be a nice name for this very strong, almost expressionist design. Yours very artsy craftsy Gert Wiescher

Retail Script was designed by Vince Whitlock in 1987. It is a font with strong, dynamic base forms and very small ascenders and descenders, which makes a closed, solid overall image. The fine white lines which are traced within the figures make the font a bit more cheerful and the shading makes the figures look three dimensional. The energetic Retail Script is best used in headlines in larger point sizes in order to preserve the look of its fine details.

Linotype Bariton is part of the Take Type Library, chosen from contestants of Linotype’s International Digital Type Design Contests of 1994 and 1997. Designer Alexej Chekoulaev designed his font in one weight to mirror the Zeitgeist of the early 1930s. The characters of this extremely bold font are based on the form of a rectangle though its rounded edges soften its look a bit. Linotype Bariton should be used only in larger point sizes in headlines which should really catch the eye.

Introducing a stunning geometric Art Deco style typeface, inspired by the retro aesthetics of 1930s Shanghai posters. This font design boasts clean, crisp lines and a modern look while still honoring the classic design elements of the past. Its carefully crafted curves and angles create a perfect balance between simplicity and sophistication, making it an excellent choice for a wide range of design projects. This typeface is sure to captivate and engage your audience, adding a touch of timeless elegance to any design.

Klangfarbe is a quirky ultramodern script with unique stroke tapers and droplet-like finials. This font is a true chameleon and is very much at home with a variety of looks: from a reimagining of kitschy 1950s scripts, to analog retro-tech, to steampunk, to high-fashion futuristic logos and beyond. Klangfarbe — a German language term meaning “timbre” or “sound color” — references the visual appearance of audio frequency waveforms echoed in many of the lowercase letters. A truly eye-catching choice.

No prizes for guessing this font family was inspired by the 1950s - the sounds (Buddy, Eddie, Elvis), the styles (polka dots, petticoats and Dior's New Look), and the kitsch, from furry dice above the dashboard to plaster ducks over the mantlepiece! A particular point of reference is the furnishings and fabrics of the Fifties (with their distinctive kidney shapes and angular curves) as showcased in the Festival of Britain 1951. See also my other fun fonts Barrowboy, Calypso and Pier Arcade.

Lysergic is a smoky, swirly, super-psychedelic font that exudes 1960s vibes. This font is a tribute to the work of San Francisco artist Rick Griffin, famous for his psychedelic posters, creative lettering ideas, and especially his Grateful Dead album cover art. Griffin was a master of ink stippling and that particular drawing technique proves to be a great way to embellish this style of lettering. Set your time machine to 1969 and fire up your grooviest designs with Lysergic.

Bannertype is – at least for my feeling – the most German of all fonts. It was used heavily mostly in newsprint and advertising in the early 1900s. I designed a dirty version of the narrow font in 4 stages of dirtiness, plus one free shadow font. Since the font has too many points I cannot generate a OTF-version, I am over the limit for that. But I have tried this TrueType version and it works like a jiffy in MacOS 10.8.2!

This series of faces was designed initially by Morris Fuller Benton, circa 1900. The design is a refinement of Taylor Gothic from 1897. It features a sans serif thick and thin design with angular stems. Pre-dating art deco, this design feels quaint, yet it still has a touch of modernism. Frederic Goudy designed a bold version of Globe Gothic in 1905 for ATF. The Bold and Bold Italic digital versions have been added to the LTC library in early 2007.

HGB Memento was designed to replace 12 bronze plaques with the names of those who died in World War I. The 12 plaques were stolen in 2016. Stone tablets were made on which the original writing was engraved using sandblasting. Memento is therefore suitable for commemorative plaques and for texts of a sacred nature. Extremely short ascenders and descenders allow very narrow lines. The design language of the Memento comes from the 1920s with echoes of Art Nouveau and Art Deco.

Morris Fuller Benton's Hobo [designed in 1910] is one of a number of fonts which have been so over-used that many designers shy away from it altogether. However, Jeff Levine had often wondered what the design might look like it given a serif treatment. The result is Rail Bum JNL, named for the hobos and transients who hitched along on freight cars to ride the rails across the country during the years when trains were the mainstay of American transportation.

Never let it be said that a good pun and a good font name can't work well together. The vintage sheet music for a 1920s-era song called "King Tut" (not to be confused with the novelty tune by comedian Steve Martin) presented an oddly-interesting block font which is now available in digital form as Type Uncommon JNL. The pun derives from the font's name of "Type Uncommon", which is similar in sound to King Tut's full name (which is Tutankhaten).

The first Century typeface was cut in 1894 by Linn Boyd Benton in conjunction with T L DeVinne for the Century Magazine. It was a blacker, more readable face than the type previously used. Morris Fuller Benton designed the Century Expanded version in 1900 for American Type Founders to meet the Typographical Union Standard of the day. The 'expansion' was in the vertical plane. Century Expanded is a useful font family for text setting in magazines, books, presentations and newsletters.

Let’s not be frightened of the asymmetrical Kayino font. The character of this Groovy Retro font is intriguing and enjoyable. If your project calls for enjoyment, proceed with care. The foundation of Kayino was classical but modern music. A psychedelic-inspired look called Kayino was created using vintage objects and brash pop art typography from the 1960s. The fun and captivating character of the Groovy Retro font makes it the ideal option for designs like posters, banners, music, branding, logos, and more.

Meninas are the new comprehensive collection of innovative craft alphabets and ornaments researched in rare cross-stitch booklets from 1850 to 1930. This alphabet and ornaments series was entirely designed by hand, without use of auto-tracing, by Iza W, from Intellecta Design. Keep your eyes wide-open, because we will launch more amazing alphabets in this collection. “Menina” means “Girl” in Portuguese. Menina Graciosa is a Graceful Girl. See too her sister fonts: Menina Formosa , Menina Carinhosa , Menina Poderosa Ornaments , Menina Espinhosa .

ZABARS is a full font developed from the six characters in the spectacular logo of the Zabar’s speciality foodstore in New York City. The Zabar’s lettering is a jewel, possessing greater sophistication and subtlety (and a more contemporary flavor) than the usual bifurcated (split serif) font which might simply suggest ‘Circus’ or ‘Old West’. And it’s been given an even fresher twist through the addition of a new lowercase which helps add to the 1960s countercultural aspect of the font’s personality.

Meninas are the new comprehensive collection of innovative craft alphabets researched in rare cross-stitch booklets from 1850 to 1930. This alphabet series was entirely designed by hand, without use of auto-tracing, by Iza W, from Intellecta Design. Keep your eyes wide-open, because we will launch more amazing alphabets in this collection. "Menina" means "Girl" in Portuguese. Menina Formosa is a Beautiful Girl. See too her sister fonts: Menina Carinhosa, Menina Poderosa Ornaments, Menina Espinhosa, Menina Graciosa Ornaments.

Linotype Matthia is part of the Take Type Library, which features the winners of Linotype’s International Digital Type Design Contest from 1994 to 1997. Dieter Kurz designed Matthia as a slender, flowing brush font. Its characters are in a handwritten style yet stand almost straight, making Matthia a mixture of reserved and lively, of static and dynamic. The font is reminiscent of advertisement typefaces popular in the 1950s and extremely versatile, suitable for short texts in small point size or headlines on posters.

The capitals of Register share a similar construction to Morris Fuller Benton’s 1930 Bank Gothic for American Type Founders, but iron out the broader curves and add ‘ink traps’ to emphasise the machine aesthetic. Register also provides the lower case missing from Bank Gothic. Available in two main widths, each in five weights plus reweighted italics with cursively-derived letterforms, plus a bold condensed, Register has been used for the Sochi Winter Olympics, Source magazine and releases from Transient Records.

PiS Wanderlust is inspired by specimens from the book „Die Schriften des Malers“ from 1950 and by vintage hand painted signposts and guides found on hikes in the outskirts of Vienna and rural Austria, hence the name Wanderlust! Although classic, constructed modernist it features some charmingly unfashionable quirks and is available in rounded for a smooth and warm feel. Lace up those hiking boots, don't forget to pack some Landjäger and cool drinks and enjoy the view from above the treeline!

The script equivalent of the cool, header font. This font is essentially embedded, by its styling, in the 20th century. Inspired by fragments of some pre-20th century script fonts, I modernized it and added lower case characters. The result captures the cool elegance of the 1920s & 30s, yet also embodies the free optimism of the 60s. Aqua Casual is a fully professional font, carefully letterspaced and kerned. All upper and lower case characters, punctuation, numerals and accented characters are present.

Bulletin Script was a style offered by several American wood type manufacturers in the late 19th Century. It may actually be one of the most iconic styles of the late 1960 Psychedelic era when Victorian revival was in full swing. The style known as "Bulletin Script No. 2” varies from the more commonly seen Bulletin in that its bottom strokes have a concave swash to them rather than rounded bulbous bottom terminals. This new digitization features over 300 glyphs including Central European characters.

The 1930s-era French alphabet collection entitled “La Lettre Dans le Decor & La Publicite Modernes” (which somewhat translates to “The Letter in Modern Decor and Advertising”) has page after page of attractive and unusual type interpretations. One particular Art Deco design puts an entirely different spin on the classic “rounded terminals and geometric design”. Unusual character shapes add a fresh new/old take to the “Streamline Movement”. The aptly-named Deco Francois JNL is available in both regular and oblique versions.

Toward the end of the 1920s, Art Deco influences were starting to creep into modern design. The hand lettered title on the cover of the1928 sheet music for “Fascinatin’ Vamp” not only embraced the new Deco movement, but sent it on a wild typographic ride. Letters of mixed thicknesses and stylings made up the two word title, and this unusual group of letter shapes became the inspiration for Free Form Deco JNL, which is available in both regular and oblique versions.

Edits and Credits JNL is a cheerful sans serif typeface modeled from ceramic letters in a movie titling set from the late 40s or early 1950s. In the original kit, letters would be lined up accordingly against a contrasting background and photographed for home or professional movie and slide titles. Note: The cap height is slightly smaller than normal for the respective point size. This will give the effect of wider line spacing - similar to that of home movie titles.

Occasionally a type design is started - then set aside for whatever reason - before eventually being completed. More often than not, the original source material is forgotten, so proper attribution cannot be made. Such is the case for a hand lettered Art Nouveau alphabet likely found within the pages of an early Speedball lettering book from around the 1920s. This playful and casual design is now digitally reproduced as Nouveau Signage JNL, and is available in both regular and oblique versions.

Vladimir Script is a brush-style font, similar to the kind of lettering found on old hand-painted department store signs during the 1950s. The letters have a steep slant, and the uppercase letters and the numbers are rather informal. Many of the letters' strokes end in looped terminals, some with dynamic amounts of contrast. Vladimir Script is best used in larger point sizes, where its subtle details can dance across the page. The typeface looks fabulous on signs and cards.

A heavy unnamed Gothic typeface from the 1890 William H. Page Foundry woodtype specimen book provided the template for this bold, brash, no-nonsense face. It's designed to set tight, so your headlines will definitely get noticed. Named for a town in West Central Texas which is noted for being the home of the Buffalo Soliders in the late 1800s. Both versions of this font contain the Unicode 1252 (Latin) and Unicode 1250 (Central European) character sets, with localization for Romanian and Moldovan.

The typeface was designed at the Polygraphmash type design bureau in 1940-56 (project headed by Anatoly Shchukin) based on Erbar-Grotesk typeface of Ludwig & Mayer company, 1929 by Jakob Erbar, and on Metro typeface of Mergenthaler Linotype, 1929 by William A. Dwiggins. A sans serif of geometric style. For use for text and display typography. In 2014 designer Olexa Volochay made some corrections in original digital data and extended character set. The family was rereleased in ParaType in 2014.

Palatino is the work of Hermann Zapf and became available in the late 1950s from D. Stempel AG in Frankfurt am Main. Zapf optimized Palatino’s design for legibility, producing a typeface which remained legible even on the inferior paper of the post World War II period. Zapf named the font after Giambattista Palatino, a master of scripts from the time of Leonardo da Vinci. Palatino is an Old Face font which proves that classic forms can still be used to create new typefaces.

Pelle Piano is the stage name for Per Ellstrom, a musician in Stockholm with an interest in irregular and informal lettering. ITC Coolman was inspired by lettering styles of the 1950s. “I have a passion for old '50s type lettering,” says Piano, “as seen on posters from B-movies and pocketbooks and cartoons.” Although ITC Coolman is not a script face, its caps work best with the lowercase, rather than together. The funky, bouncy look of Coolman cries out for beach movies.