In the 1960 edition of Sam Welo’s “Studio Handbook – Letter and Design for Artists and Advertisers” you’ll find a bold, hand lettered Art Deco sans serif typeface designed by Welo with a decidedly 1930s-1940s look. This is now available as Pastry Shop JNL, in both regular and oblique versions.

Afternoon Edition JNL is another classic typeface (with Caslon influence) re-drawn from screen captures of vintage newspaper headlines. The font joins Final Edition JNL, Evening Paper JNL and Morning Paper JNL as a mini-collection of type styles used to grab a reader's attention in the 1930s, 1940s and 1950s.

Yarker is the Business Hand of the late 1800's early 1900's.

German Designer Klaus Sutter digitized Mustang, a brush script typeface from the 1950s originally drawn by Imre Reiner (1900-1987) and published in 1956 by D. Stempel AG. Mustang is a right slanted brush type drawn with simple and strong strokes. It has a dynamic character, and could be perfectly applied for emphasis in headlines. Mustang has the character of Imre Reiner's handriting. Imre Reiner was a prominent book illustrator, painter, and typographer during the 1950s.

Eat More Fruit JNL is an odd name for a typeface, but then again the lettering style of the font is just as unusual. Named for a 1940s-era poster espousing "Put more pep in your step... eat more fruit", the lettering (although Art Deco in nature) also evokes images of 1960s and 1970s hippie-era concert posters.

1960's advertisement script.

The 1960’s and 1970’s are the inspiration for Sugarbang! Everything from music packages, beach party movies of the 60’s to cereal box art of the 1970’s are reflected in the kooky style that this font evokes. Sugarbang! is built on a random baseline so letterforms bounce up and down adding to the “zany” look of the design. Look to the second font, Koo Koo Puff, to be the next release in the Cerealboxx collection. Available now. It is a minimal font set which includes uppercase and lowercase letterforms. Suggested uses for the font would be above 42 points in size. Please note its normal tight spacing and that cap “T” and cap “L” have been specially kerned to account for the overhang of certain other letterforms. Sugarbang! - just add milk and it’s sugar frosted font goodness.

A typeface inspired by 1980's graphic design fused with a modern futuristic style. Aimed at the Fashion industry and style magazines.

1950's style casual script.

A sheet music edition of an early 1900s song entitled "You Taught Me How to Love You, Now Teach Me to Forget" was hand lettered in a free-form Art Nouveau style that combined varying line widths and character shapes. This unrestricted style of lettering was popularly embraced and revived by the hippie counterculture of the mid-1960s through the mid-1970s through their rock concert posters, record album covers and tee shirt graphics. It is now available digitally as Nouveau Artiste JNL. As a side note, a 1940s reprint of the sheet music was done in a popular metal typeface, which was also redrawn digitally and available as Elite Resort JNL [in both regular and oblique versions].

Cirkulus is an experimental display face, constructed using combinations of hairline circles and straight lines. The typeface was designed by Michael Neugebauer in 1970. The letters exude a constructivist aura, reminiscent of both the revolutionary 1920s, and the digital experiments of the 1990s. Cirkulus is a unicase alphabet, with a very lightweight appearance, and should be used solely in large display sizes.

ITC Outback was designed by Bob Alonso, a contemporary typeface with a distressed" look. It combines the rustic 1920s look of Rudolph Koch's Neuland with the proportions of a 1960s headline typeface, then roughens the edges 1990s style. The crude, rough ITC Outback is clearly intended as a display typeface but reads surprisingly well even in sizes as small as 18 point."

Inspired by E.C. Matthew's, circa 1940's.

A revival, based on a 1930’s design.

Influenced by the 1960’s typeface, Design Fineline.

Reverberation JNL and its slanted counterpart are a throwback to the 1970s and 1980s when fonts featuring horizontal white lines of varying widths implied movement or activity.

Aborm a classy, contemporary of Sans Serif font, Inspired by 1980’s. Ideally suited for advertising and packaging, festive occasions, editorial and publishing, creative industries and posters.

Squarish could have been the Universe or Helvetica of the 1980's, if only it was designed then. Now it is just a little quirky gridded typeface.

inspired by and advertise lettering publishing from 1920's

1920s-era sheet music for "Tangos Pour Manon" from Brussels, Belgium had the title hand lettered in an unusual style. The alphabet was square, had serifs and the thick-and-thin stroke weights that were more popular in the upcoming Art Deco years of the 1930s and 1940s. This became the working model for Torrid Tango JNL, which is available in both regular and oblique versions.

At first glance, Transcendental JNL looks like a 1960s or 1970s-era "Hippie" type face, hence its "love generation" name. However, the actual inspiration comes from a piece of sheet music from the early 1900s with Art Nouveau influences. It is often proven that what goes around certainly does come around in art, fashion and lettering. Transcendental JNL is available in both regular and oblique versions.

Neon Retro inspired by 1980’s and neon lights. Neon Retro offers beautiful typographic harmony for a diversity of design projects, including logos & branding, social media posts, advertisements & product designs.

Neon Absolute was inspired by 1980’s and neon lights. It offers beautiful typographic harmony for a diversity of design projects, including logos & branding, social media posts, advertisements & product designs.

Retro Signature a classy, contemporary of script font, inspired by 1980’s and neon lights. Ideally suited for advertising and packaging, festive occasions, editorial and publishing, creative industries and posters .

A mid-1950s hand lettered ad for Stenso Lettering Guides provided the inspiration for Stencil Company JNL, now available in both regular and oblique versions. The Stenso Lettering Company of Baltimore, Maryland pioneered easy-to-use and inexpensive lettering devices with guide holes for accurate spacing. Originally designed by a school teacher (Ruth Libauer Hormats) around 1940, the company was family run until it was sold in 1962 to Ottenheimer Publishers. They in turn sold the line to the Dennison Manufacturing Company, and it was discontinued in the 1980s after Dennison merged with Avery.

My affection for Slab Serifs began in the early 1960s in Kansas City with Rob Roy Kelly and his fabulous collection of wood type. In the 1970s tried to re-create a Nebiolo Egiziano for Roger Black. Again for Roger, in the 1980s I designed a Slab Serif logo for Newsweek Magazine. Finally, in 2003, designed the Sutro Family. There were things I didn't like about it, so when I did Version 2 for Open Type, I changed it around a little, making it a much nicer Sutro.

The calligraphy font Banner was designed by Martin Wait in 1986 and mixes the character of the 1940s with that of the 1980s in its forms. The round and somewhat reserved lower case letters make a balanced basis for the generous capitals. Black outer contours surround a white inner area and are heavier on the right side of the figures, making the characters look as though they have shadows. Banner should be used in point sizes of 18 and larger and is meant for lighthearted short texts or headlines.

The French publication “La Lettre Dans le Decor et La Publicite Modernes” (“The Letter in the Modern Décor and Advertising”) was a 24-page booklet showcasing the then-current trends of the time (circa late 1930s-early 1940s). On one page was found a squared, extra bold sans serif alphabet set with strong Art Nouveau influences, yet it was ahead of its time by taking on the look and feel of 1980s techno typography. They say “everything old is new again”, and Nouveau Techno JNL is now available digitally in both regular and oblique versions.

Metropolica is a plakkat font, inspired in titglings from advertises from 1930's

Stencil Work JNL was re-drawn from a vintage paper stencil with one inch high Roman letters and numbers, often found in stationery, drug and variety stores in the 1950s through the 1980s.

Boochie is a fun font, created as a homage to 1960's movie posters.

typeface based on old lettering by an 1930's advertise lettering in a Flight Magazine

PL Torino Outline was designed by Ed Benguiat in 1960 after Alessandro ButtiÆs 1908 typeface, Torino.

Samuel Welo was a sign painter who had published in the 1920s and again in 1960 his “Studio Handbook – Letter and Design for Artists and Advertisers”, prolifically hand lettering all of the type style examples within the pages of the publication. In 1930 Welo also published “Lettering - Practical and Foreign”. From this book comes a thick-and-thin hand lettered Art Deco alphabet – now available digitally as Sightseeing Tour JNL in both regular and oblique versions.