Digitally engineered by Steve Jackaman. Ludlow, circa 1939.

Based on the Albert Kapr design, circa 1959.

Originally commissioned in 1979 as a new corporate typeface for Volkswagen AG, the VAG Rounded™ family’s geometric sans letterforms feature distinct rounded terminals, imparting the design with a friendly, approachable demeanor. With its design led by Gerry Barney, the VAG Rounded family remained in use for Volkswagen AG’s unified, worldwide automobile marketing for over a decade. The design was released for public use in 1989, and was bundled with many desktop publishing software titles available at the time. This opened the door for millions of computer users to work with the VAG Rounded type family. Available in four weights—from thin to black the VAG Rounded family is an apt choice for logo design, identity systems, or any application where a typographic warmth is desired. For contrast in voice, consider pairing the design with a more reserved serif typeface, or a sans serif with narrow styles, such as those found in the Alternate Gothic, Trade Gothic, or FF DIN type families.