Geometric/Technical style logotypes have been developed for car chrome labels since the early 1980’s, but automobile companies don't monopolize the style by any means. Shoe companies have a foothold in the geometric sans serif styles as well, and range from straightforward to full of techno styled play. Nonetheless, these logotypes all lack an expansive family which shows off all the logotypes are and what they "could" be and do. And that's where we come in. The Midsole Family finds its origin of inspiration in the CONVERSE shoe company logo, or an older version fo their logo, and from there expanded it into a 40 font family of weights, widths, and obliques. Midsole pays homage to the styling of the earlier logotype, including unicase variations to match the original look, while further evolving beyond the brand inspiration to yield a family that pulls on modern and historical styles. It adopts a sturdy yet approachable and recognizable style with its uniform stroke forms and curves, and goes on to include a lowercase, numerals, and a comprehensive range of weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers. Here’s what’s included with the Midsole Family bundle: 489 glyphs per style - including Capitals, Lowercase, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 10th graphic for a preview of the characters included) Stylistic Alternates - alternate characters and unicase variants for a less standardized text look. 4 weights in the family: Light, Regular, Medium & Bold. 4 obliques in the family, one for each weight: Light, Regular, Medium & Bold. Here’s why the Midsole Family is for you: - You’re in need of stylish sans font family with a range of weights and obliques. - You’re love that older CONVERSE letter styling, and want to design anything within that genre. - You’re looking for an alternative to Eurostile & Handel Gothic. - You’re looking for a clean techno typeface for your rave poster designs. - You just like to collect quality fonts to add to your design arsenal.

The basic letterforms for this typeface were found on a 1920s French poster for Les Arts de Feu by an unnamed artist. The stark geometric forms have been dressed up with an outline treatment, a drop-up shadow and a non-traditional small cap arrangement to make it even more striking, in a spooky kind of way. Both versions of the font include 1252 Latin, 1250 CE (with localization for Romanian and Moldovan).

Sidewalk Cafe will serve up a look from your Font Menu that’s delectably deco. Though developed from a few hand-lettered words found on a 1930s poster, it retains a contemporary flavor. The shaded version is designed to be layered over Sidewalk Cafe Underlay, to create contrasting color possibilities, as both share the same kerning values. Supports Western and Central European Latin languages, in addition to Baltic, Celtic, Esperanto, Romanian and Turkish.

This dotty delight, with its exceptional x-height, is based on handlettering presented in one of Hal Martin’s many Idea Books for Signmen, Artists and Displaymen, published in the 1930s. The ball terminals on several letters in the original alphabet have been enlarged to punctuate the page with dancing dots, suggesting the game which gives this typeface its name. Both versions of the font include 1252 Latin, 1250 CE (with localization for Romanian and Moldovan).

Iova Nova is based on Jowa Script, designed by J. Wagner in 1967. The typeface has been redesigned, digitized, completed and expanded as OpenType Pro in the profonts studio. The resdesign includes the modification of the numerals which originally had capheight size. Besides, we complete the character set to cover Western and Eastern Europe including Turkey and Romania. The font contains more than 300 characters. Iova Nova is a young, fresh and casual design.

Diploma is a revival of Diplomat, a metal type made by the in-house team of Ludwig & Mayer and first published in 1964. Strong elegant caps with confident serifs make Diploma a great addition to the toolbox of poster and book cover designers. Diploma's character set covers a large range of codepages, including support for Baltic, Central and Eastern European languages, as well as Turkish and Welsh. Comes in all popular font formats.

Casablanca is a decorative sans serif font family. It was designed and produced in 1997 by Steve Jackaman (International TypeFounders). Jackaman loosely based the designs on the Carlos Winkow typeface ‘Electra’ from the Spanish foundry, Nacional, circa early 1940’s. Casablanca has a clean, Art Deco, jazz, and/or noir film feel. It sets nicely at any size, and brings an air of bold mystery to the projects it is applied in.

Ivan Bilibin was one of the best artists and designers of the Russian folk art movement of the early 1900s. His posters and his illustrative work are exceptional, and like many of the artists of the period he did a lot of hand lettering in various old-fashioned and modernistic interpretations of traditional Russian folk calligraphy. Our first Bilibin font is based on his lettering from an illustrated folk story by Alexander Pushkin.

Diamond Jim JNL was inspired [in part] by an image of a 1970s Letraset® dry transfer typeface made entirely of small stars. By creating his own layout using tiny diamond shapes, Jeff Levine has produced a font that takes on multiple appearances. At 24 point it resembles dot matrix printing; at 48 point the diamonds are clearly visible; and overall, the design has a distinctive 70s retro feel. Limited character set.

This whimsical wonder is based on the lettering of Laurence Schall, as presented in Lewis F. Day's 1910 classic, Alphabets Old and New. The typeface radiates a charm reminiscent of the works of many talented artists (including Howard Pyle and Arthur Rackham) who illustrated children's books around the turn of the twentieth century. The Opentype version of this font supports Unicode 1250 (Central European) languages, as well as Unicode 1252 (Latin) languages.

Similar in design to Franklin Gothic, News Gothic was one of a number of sans serif faces manufactured by American Type Founders in the early years of the twentieth century. Initially cut as a light sans, heavier versions were made in the 1940s and 50s along with some condensed weights. The News Gothic font family offers an uncomplicated design that is well suited for use in newspapers and magazines for headlines and in advertisements.

The distinguishing characteristics of this typeface were suggested by cover artwork for the May 1930 issue of Inland Printer: a combination of caps based on Breda Gotisch, released by H. Berthold AG in 1928, and a lowercase based on Goudy Text. The result is a remarkably elegant and retro-stylish blackletter face. Both versions of the font contain the complete Latin 1252 character set plus support for Central European (Unicode 1250) languages as well.

Goudy Stout was designed by Frederic W. Goudy in 1930. This version was created by Vincent Connare while at Microsoft. Goudy Stout is a decorative typeface that is quite unusual, a novelty of sorts among Goudy's many typographic achievements. The Goudy Stout font is considered a frivolous typeface. Goudy wrote In a moment of typographic weakness I attempted to produce a 'black' letter that would interest those advertisers who like the bizarre in their print."

Similar in design to Franklin Gothic, News Gothic was one of a number of sans serif faces manufactured by American Type Founders in the early years of the twentieth century. Initially cut as a light sans, heavier versions were made in the 1940s and 50s along with some condensed weights. The News Gothic font family offers an uncomplicated design that is well suited for use in newspapers and magazines for headlines and in advertisements.

The cover lettering of a 1940s issue of a romance comic spotted in an auction online was the inspiration for Monthly Adventures JNL. Classic in its Art Deco look, this condensed outline font is evocative of the hand-lettered titles used during the Golden Age of the comic book. Available in both the original outline version and a thick, solid version with the outline removed, as well as oblique variations of both.

Kanna Aoki drew the letters for MVB Emmascript while on a picnic near the Conservatory of Flowers in San Francisco’s Golden Gate Park. Mark van Bronkhorst adapted the writing as a font that maintains a very natural scrawl. Later a bold weight was added. MVB Emmascript has been used to add a lighthearted, human touch to everything from fiction paperbacks to potato chip packaging. The typeface is named for Aoki's 1968 Volkswagen, Emma.

Digital Sans Now combines and completes the many diverse requests and requirements by users of the past years. By now, 36 versions for over 70 Latin and Cyrillic languages have become available, including Small Caps. Digital Sans Now is also available as a webfont and reflects, with its simplified and geometric construction and its consciously maintained poster-like forms as well as with its ornamental character, the spirit of the decorative serif-less headline typefaces of the 1970s. The basic severity of other grotesque typefaces is here repressed by means of targeted rounds. Exactly these formal breaks allow the impression that it could be used in a variety of visual applications. Short texts, headlines and logos of all descriptions are its domain. It is because of this versatility that the typeface has become a desirable stylistic element, especially in such design provinces as technology, games and sports, and that, for many years now, it appears to be timeless. Additional weights designed on the basis of the original, from Thin to Ultra, the Italics, Small Caps and alternative characters allow for differentiated “looks and feels”, and, with deliberate usage, give the “Digital Sans Now” expanded possibilities for expression. The basis for the design of Digital Sans Now is a headline typeface created in 1973 by Marty Goldstein and the Digital Sans family which has been available from Elsner+Flake since the mid-1990s under a license agreement. The four weights designed by Marty Goldstein, Thin, Plain, Heavy and Fat, were originally sold by the American company Visual Graphics Corporation (VGC) under the name of “Sol”. Similarly, the company Fotostar International offered film fonts for 2” phototypesetting machines, these however under the name “Sun”. The first digital adaptation had already been ordered in the mid 1970s in Germany by Walter Brendel for the phototypesetting system Unitype used by the TypeShop Group, in three widths and under the name “Digital Part of the Serial Collection.” Based on the versions by VGC, Thin, Plain, Heavy and Fat, new versions were then created with appropriate stroke and width adaptations for data sets for the fonts Light, Medium and Bold as well as for the corresponding italics

Mofid Mahdi is a distinctive, bold Arabic display face, suitable for heading and titling work in Arabic newspaper and magazine composition. In this typeface the rounded internal counters and dots contrast with the angular and more robust outlines of the letterforms to give a decorative, harlequin-like appearance. The design was originally developed for use in dry-transfer format, and was first produced as a digital font by Linotype-Hell Ltd. in the early 1980s. Initially a simplified face, with its inherent limited range of letterforms, Mofid Mahdi was enhanced during the late 1980s by the introduction of medial letterforms to improve character spacing and balance. The recent advent of OpenType has led to the release of Mofid Mahdi. This OpenType font includes Latin glyphs from Memphis Extra Bold, allowing users to set text in both most Western European and Arabic languages without switching between fonts. Mofid Mahdi incorporates the Basic Latin character set and the Arabic character set, which supports Arabic, Persian, and Urdu. The font also includes tabular and proportional Arabic, Persian, and Urdu numerals, as well as a set of tabular European (Latin) numerals.

Finally, a font that’s ready for your pixel adventures. Johto is a hand-crafted, pixelated font that captures the excitement of 1990s Tokyo for today’s developers, designers, and video-game makers. We all love the pixelated games we played as kids. Now, as programmers, video makers, and creators of side projects that make our hearts pound with passion, there is nothing more satisfying than imagining ourselves in the shoes of the people that inspired us. We want to feel like we're right back there in the excitement of 1990s Tokyo, as an artist or engineer. Johto was created because of our disappointment with the pixel fonts we found online. And for people like us, who care deeply about the quality of our work - especially the work we do for ourselves - we realized we needed a high-quality pixel font to give our work the look it deserves. With over six hundred characters plus support for dozens of languages, including Japanese, tons of fun hand-crafted ligatures to get the look right, Johto is an authentic nostalgia trip. It has all those missing details you didn't notice, but your brain did.

Brophy Script is a bold connecting brush alphabet. This brush script typeface was designed in 1953 by the American type designer Harold Broderson. Broderson worked for ATF (the American Type Founders), who were the original publishers of this design. Brophy Script is a version with more handwritten letters than to its other version called Body. This a brush script face that mimics the show card style of lettering, which was very popular throughout the United States during the first half of the 20th Century. The letters appear as if they were drawn quickly and spontaneously with a wide, flat lettering brush. The lowercase letters connect to each other, cursive script style. Brophy Script is the perfect display face to provoke a nostalgic feeling for the 1950s. Anything having to do with apple pie, home cooking, or last minute sales would look great in this face. You could outfit a whole supermarket signage system in a snap with Brophy Script.

Known to many eastern artists as the California Poster Letter because it originated in the West, this old 1930s style has reappeared in digital form. Carl Holmes, in his wonderful book on old lettering styles, pays tribute to this uniquely American design. Faintly reminiscent of the lettering of Fred G. Cooper, California Poster Bold is at times wildly exaggerated and boisterous. Letters appear to be inflated and loopy. The design might aptly be described as a kind of rollicking Cooper Black (Oswald Bruce Cooper). An extensive range of alternates and figures has been provided for your convenience. California Poster Bold is now available in the OpenType Std format. Some new characters have been added to this OpenType version as stylistic alternates and historical forms. These advanced features work in current versions of Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.

Electrum is an all-caps layered font that presents a plethora of permutations for any use. Inspired by handlettered signage of the 1950's and 60's, Electrum has one foot in the past and one in the present. Use a single weight, or mix and match weights to create a number of interesting and eye-catching combinations. The "lightning" weight is especially interesting and adds a bit of electricity to any design. Perfect for logos, packaging designs, or poster designs. Whatever the usage, Electrum can add some spark to your project!

Rooted Rooted in 1960s Brit modernism and infused with a fresh, contemporary spirit, FS Elliot is a future-proof, workhorse sans serif, well-suited to any assignment. Open and harmonious, its clear, fluid shapes lend words a distinctive and optimistic bounce. Britishness FS Elliot came out of a desire to create something squarely in the British modernist tradition, drawing on influences such as Design Research Unit’s portfolio of type for famous British brands and products, and Margaret Calvert and Jock Kinneir’s work on the British road sign system. Nick Job took the openness and simplicity of that style and injected warmth and wide appeal, coming up with a highly practical, multi-purpose family of faces. Enduring appeal “The great thing about having an eye on the future,” says designer Nick Job, “is that most of it is unknown. It’s what encourages us to take risks. And it leaves an uncertainty which, I believe, gives the best work its enduring appeal.” FS Elliot is available in a Pro version with full language support and a full range of Roman, Cyrillic and Greek weights.

Rooted Rooted in 1960s Brit modernism and infused with a fresh, contemporary spirit, FS Elliot is a future-proof, workhorse sans serif, well-suited to any assignment. Open and harmonious, its clear, fluid shapes lend words a distinctive and optimistic bounce. Britishness FS Elliot came out of a desire to create something squarely in the British modernist tradition, drawing on influences such as Design Research Unit’s portfolio of type for famous British brands and products, and Margaret Calvert and Jock Kinneir’s work on the British road sign system. Nick Job took the openness and simplicity of that style and injected warmth and wide appeal, coming up with a highly practical, multi-purpose family of faces. Enduring appeal “The great thing about having an eye on the future,” says designer Nick Job, “is that most of it is unknown. It’s what encourages us to take risks. And it leaves an uncertainty which, I believe, gives the best work its enduring appeal.” FS Elliot is available in a Pro version with full language support and a full range of Roman, Cyrillic and Greek weights.

Screenplay JNL was modeled from the signage seen in an old photo of the RKO movie studios building circa the 1930s. This multi-line lettering is so classic of the Art Deco period. For best effect and readability, use wider spacing between letters. For single words or initials, regular spacing should do fine.

A vintage photo (circa 1950s) taken outside one of the movie houses owned at the time by Miami-based Wometco Theaters showed a small hand lettered sign with the word “Wometco” painted in a stylized Art Deco alphabet. This inspired Theater Lobby JNL, which is available in both regular and oblique versions.

Nevison Casual was designed by T. Nevison in 1967 and is an informal, lively, modern handwriting. While the capitals are generous and wide, the lower case letters have reserved, narrower forms, an eye-catching contrast that gives the typeface its zest and energy. The unconventional Nevison Casual combines well with sans serif typefaces.

Fastbrag was inspired by the vintage sign painting culture in the early 1900s. We talk about visuals from the building-sized messages, billboards, storefronts, windows, doors, and menus. A shot to deliver the heritage and historical vibes of storytelling, and branding. To give a strong persona and character to your graphic design projects.

The 1910 sheet music for “In All My Dreams I Dream of You” had the title hand lettered in an eclectic sans serif that typified the free form Art Nouveau movement of the time. The lettering was recreated digitally as Nouveau Dreams JNL, and is available in both regular and oblique versions.

The decorative title typeface was designed at Polygraphmash type design bureau in 1967 by Iraida Chepil. It is a decorative variant ('open', or 'engraved') of classical serif typefaces. For use in magazine headlines, title and display typography. The revised and completed digital version was designed for ParaType in 2005 by Victor Kharyk.

Fidelio is a chancery italic typeface with swashes, designed by José Mendoza y Almeida in 1980. Written with a broad nibbed pen, it has Caps with swash versions, Lower Case and a wide number of ligatures. It is one of the most complete and appealing calligraphies. Fidelio is a Trademark of BauerTypes SL

This is a type design based on a retrospective food design posters from 1950 in the United States. The intention was to create handmade letters ideal for handmade projects. The principal reference was the book of Steven Heller Mid-Century Ads. This typeface was the graduation project of my degree as graphic designer.

A vigorous typeface suited for bold designs, Dynatomic is inspired by an amazing hand-drawn lettering of a 1964 polish movie poster designed by Andrzej Krajewski. It's a very eye-catching typeface that works surprisingly well even at not-so-big sizes, making it a great choice for a wide range of applications.

The Commodore 64 (C64) is a home computer with 64 kilobytes of RAM that was popular in the 1980s. Released by Commodore Business Machines (CBM) to the public in August 1982 at a price of US$595, it offered sound and graphics performance that was good compared to the standard at that time.

Many great lettering examples were found in the 1939 French publication by Georges Léculier, "Modèles de Lettres Moderns" ("Models of Modern Letters"). One design in particular is a stencil alphabet so typical of the Art Deco movement of the 1930s. Artwork Stencil JNL is now available digitally in both regular and oblique versions.

Linotype Sallwey Script was designed by Friedrich K. Sallwey in 1980. This typeface has a handwritten character due in part to its slight lean to the right. Sallwey Script is both lively and harmonious and lends texts a private, personal touch. Sallwey Script is best suited to middle length texts and headlines.

Girder Poster, also named Spurred Gothic, was inspired by showcard lettering samples featured in the book, Commercial Art Of Show Card Lettering, published in 1945. Although similar to Cooper Bold, Girder Poster's serifs are spurred and the design's inception came out of theatrical poster studios of the mid 1900's in New York.

Ardenson is an invitingly delightful script with a retro flair. Inspired by apartment signage of the 1950s and 60s, Ardenson strikes a vintage note that also feels at home in the present time. Perfect for any logo, signage, label design or any other project that needs a unique charm and laid back attitude.

The Nickson pro 1 invokes the spirit of the cigar labels & circus poster from the early 1900's. A typeface designed for headlines, posters, advertising and corporate identity. There are Alternate character of uppercase. Check the alternate keys file for more info or if you're using the OT version simply select Stylistic Set.