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  1. LT Sonoma - 100% free
  2. LT Wave - 100% free
  3. LT Superior - 100% free
  4. LT Superior Serif - 100% free
  5. LT Makeup - 100% free
  6. LT Beverage - 100% free
  7. LT Renovate - 100% free
  8. 914-SOLID - Personal use only
  9. Antikor by Taner Ardali, $35.00
    Antikor is "mono geometric sans" family consist of 3 styles, 55 fonts with real italics... All fonts of family contains 800+ glyphs, and equipped with many typographic features. (Styles: Mono, Text and Display) Antikor Text is designed for those who prefer to use monospaced fonts not only in coding but in many different media of graphic design. The idea came from creating a typeface with monospaced aesthetic without disturbing aspects of monospaced typefaces . Antikor text has proportional spacing and precise kerning to avoid poor rhythm and track in reading text. It also provides wide range of useful features with extended glyph sets and opentype features. Antikor Mono is geometric sans monospaced typeface with all typographic features except spacing and kerning. As other styles it has many opentype features and extended character set including SmallCaps, Stylistic Alternatives, Scientific Numbers, Fractions, Oldstyle Numbers, Case Sensitive Forms, Arrows, Circled numbers and etc... It is designed to meet all the needs of the monospaced text medias... As Antikor is a versatile family, Antikor Display is a very alternative typeface with playful calligraphic curves. It is designed with the idea of creating a contrast and eye catching touch in display use of typography. It creates tasty contrast against the serious and solid monospace look. Each style has 11 weights ranging from Hairline to ExtraBold + real italics, consist of 22 fonts.
  10. Anonymous Pro - 100% free
  11. Shakila by Alifinart Studio, $17.00
    Shakila Script is a handwritten font created at the end of March 2021. It is a unique bold font with a pretty and charming casual style with many variants of beautiful swashes, as well as an alternative to capital letters. Shakila is a lovely and delicate font duo (script and sans serif), that exudes elegance and class. This font was particularly crafted for those who need a beautiful and refreshing look to their designs. Also, this font is perfect for branding projects, logo, product designs, invitation cards, wedding cards, stationery designs, advertisements, label, photography, blogging, social media or watermark. Key Features: - Multilingual Accents - Alternative capital letters - Stylistic Alternates up to 20 choices - Has a heart connected feature for a-z and A-Z letters - Available shortcut for Stylistic Alternate by simply adding "period" (.) and “number” (1-20) to each letter. - Has lots of ligatures so the letters connect well together - Has OpenType and PUA Encodes features. This font has a total of 885 glyphs, including capital letters, uppercase alternates, lowercase, numeral and punctuation, multilingual accents, beginning and ending swashes for lowercase, and includes a large number of stylistic alternates and heart swashes (for lowercase-lowercase and uppercase-uppercase). The advantage of the Shakila Script font compared to other fonts is that the alternative capital characters are in 1 font file, so it will make it easier for you to work. Therefore, you are free to choose it as you like, especially this font has the OpenType and PUA Encodes features which means you can access all of the glyphs and swashes with ease. As I mentioned earlier, Shakila Script has a large number of Stylistic Alternates features, up to 14 options for letter a-z and up to 20 options for letter b d h k l. In fact, there is also a swash feature in the form of a connected for the combination of each lowercase-lowercase and uppercase-uppercase letters. Interestingly, you can activate all Stylistic Alternates that are owned by each letter, just by typing; letter + period + number. For example: a.1 a.2 a.3 or b.1 b.2 b.3 and so on. As for activating the heart connected for each letter a-z or A-Z is quite easy. Namely by simply typing; letter + underscore + underscore + letter. For example: a__a or A__A and so on. Shakila Script is a Font Duo pack that pairs with Shakila Sans. The two were created at about the same time, but made in separate file packages. The reason I created this font duo is to make your projects more harmonious and unique. At the end of the sentence, Shakila Font Duo is a very authentic and amazing. If there are things you want to ask, don't hesitate to contact my email. For complete details, please visit my Behance profile. Alifinart Studio alifinart@gmail.com Thank you.
  12. TE Rekaah3 by Tharwat Emara, $50.00
    Introducing TE Rekaah3: Unleash the Beauty of Arabic Calligraphy by Tharwat Emara TE Rekaah3 is not just a font; it is a masterpiece crafted by renowned calligrapher Tharwat Emara, bringing the timeless beauty of Arabic calligraphy to life. With its exquisite design, meticulous attention to detail, and captivating aesthetics, TE Rekaah3 invites you to embark on a journey of creativity and immerse yourself in the artistry of Arabic script. Impeccable Craftsmanship: Tharwat Emara, a master calligrapher, has poured his expertise and passion into every curve and stroke of TE Rekaah3. The result is a font that showcases the flawless craftsmanship and artistic precision that Tharwat Emara is renowned for. Each letterform is meticulously designed, reflecting the elegance and grace of Arabic calligraphy in its purest form. Elegance Redefined: TE Rekaah3 embodies a harmonious balance between tradition and innovation. It embraces the timeless elegance of Arabic script while infusing it with a contemporary flair. The graceful letterforms and balanced proportions of TE Rekaah3 exude sophistication, making it the perfect choice for projects that demand refined aesthetics and a touch of modernity. Captivating Visual Appeal: TE Rekaah3 captivates the eye with its visually striking composition. The seamless flow of each character, carefully curated ligatures, and distinctive swashes create a captivating rhythm that draws the viewer in. Whether used for headlines, logos, or editorial layouts, TE Rekaah3 ensures that your designs make a lasting impression. Unparalleled Legibility: Tharwat Emara's expertise in calligraphy shines through in TE Rekaah3's exceptional legibility. Each letterform is thoughtfully crafted to ensure clarity and readability, even at smaller sizes or in intricate design compositions. Your message will be conveyed with precision and impact, making TE Rekaah3 a reliable choice for a wide range of design applications. Versatile Expressiveness: TE Rekaah3 offers a wealth of creative possibilities. With its comprehensive character set, including alternates, ligatures, and stylistic variations, you have the freedom to express your artistic vision. Whether you seek a contemporary look or a more traditional feel, TE Rekaah3 provides the versatility to bring your creative ideas to life. Seamless Integration: TE Rekaah3 seamlessly integrates into your design workflow, ensuring a smooth and efficient experience. Available in various file formats and compatible with popular design software, it offers convenience and ease of use. Focus on your creative process and let TE Rekaah3 effortlessly elevate your designs. Celebrate the Art of Arabic Calligraphy: TE Rekaah3, born from the creativity of Tharwat Emara, celebrates the rich heritage of Arabic calligraphy. It pays homage to centuries of artistic tradition while embracing the demands of contemporary design. By choosing TE Rekaah3, you honor the legacy of Arabic calligraphy and create designs that resonate with cultural richness and artistic expression. Immerse yourself in the beauty of TE Rekaah3, where the mastery of Tharwat Emara converges with the art of Arabic calligraphy. Unleash your creativity, elevate your designs, and let TE Rekaah3 become the embodiment of your artistic vision.
  13. Wild Star by Set Sail Studios, $18.00
    🔥 NEW UPDATE - Uppercase characters are now included for the Wild Star blackletter font. Along with 11 new 'flourished' lowercase characters, and 8 new fun icons - that's 45 new glyphs in total! Wild Star is a font duo not to be tamed – this pairing of modern blackletter font & unrestrained script font aren’t afraid to make your message heard loud & clear. It’s a bold choice for merchandise, album artwork, logo designs, quotes & more. This family contains; Wild Star • A modern blackletter font containing upper and lowercase characters, plus numerals and a full range of punctuation. There are 17 alternate stylistic versions for letters g, l, y, p, k, f, h, n, t, m, b, r, h, j which contain a bottom or top flourish. To access these, simply turn on 'Stylistic Alternates', or access them via a Glyphs panel. Type the following characters to generate one of 8 fun icons { } [ ] ( ) . (The standard versions of these characters can be found in the Glyphs panel). Wild Star Outline • A second version of the Wild Star font with an outline effect added. Wild Star Script • A rough, hand-scratched font containing 2 sets of uppercase characters, numerals and a full set of punctuation. Simply turn your caps lock on & off to switch between the 2 sets of characters. Language Support • All Wild Star fonts support the following languages; English, French, Italian, Spanish, Portuguese, German, Swedish, Norwegian, Danish, Dutch, Finnish, Indonesian, Malay, Hungarian, Polish, Croatian, Turkish, Romanian, Czech, Latvian, Lithuanian, Slovak, Slovenian
  14. Linden by Journey's End, $12.00
    I hope that you enjoy the "Linden" font. The basis for this new font is my Leaf font. As much as I love the Leaf font, however, I felt (and still feel) the desire to have a larger font, for three reasons: 1. I enjoy customizing my internet browser to show different fonts. The original "Leaf" font was a bit too small for that. The new "Linden" font is perfect for this function. 2. Some of the fonts that I use in writing e-mails look their best at sizes 24 or 36. That’s fine for me, but unless I want to go to the trouble each time of changing the size, then the recipients oft my e-mails get wolloped with an enormous-sized font. When I use "Linden" for my e-mails, it’s automatically a perfect size at 12 or 14, solving this problem. 3. I also enjoy customizing the font in which I read my e-mails. Unfortunately, there are only a few which are legible in the tiny size in which this is configured. Again, "Linden" is configured to be large enough automatically so that it can easily be read by anyone. I am pleased to offer a pleasant font for use in any or all of the scenarios; I love fun solutions and hope that you will enjoy the "Linden" font. (Just a tip: when printing out documents using the "Linden" font, I love it best in font size 11!)
  15. Pekin by HiH, $15.00
    Pekin is an unusual design with an oriental flavor. It was originally designed by Ernst Lauschke and released by The Great Western Type Foundry of Chicago as “Dormer,” which is similar to the French verb ‘to sleep,’ not exactly a marketing triumph. Barnhart Bros. And Spindler (independently-operated subsidiary of ATF since 1911) bought Great Western in 1918. According to McGrew, AMERICAN METAL TYPEFACES of the TWENTIETH CENTURY, BB&S renamed the typeface prior printing their 1925 specimen book — guess they wanted something just a tad more exciting. Quirky, distinctive and fun. Pekin ML represents a major extension of the original release, with the following changes: 1. Added glyphs for the 1250 Central Europe, the 1252 Turkish and the 1257 Baltic Code Pages. Added glyphs to complete standard 1252 Western Europe Code Page. Special glyphs relocated and assigned Unicode codepoints, some in Private Use area. Total of 415 glyphs (compared to 218 glyphs in the original release). 2. 652 Kerning Pairs. Note: Ag, Aj and gj will cross unless kerned. Alternative A may also be used. 3. Added OpenType GSUB layout features: onum, salt, liga, dlig, hist, ornm and kern. 4. Revised vertical metrics for improved cross-platform line spacing. 5. Refined various glyph outlines, based on improved scans. 6. Added set of Tabular Numbers at cap height, based on original design; added Old-Style Numbers based on default design. 7. Added a bunch of alternative characters: 18 upper case letters, 10 lower case letters, 1 ampersand and 1 bullet. The alternate c is actually the original design, but I don't like it - easily confused with e. Alt E H M h m n r t are from the original design. I added the rest. 8. 7 Ligatures, 4 Ornaments, 18 Geometric Shapes, 6 Arrows and 12 Misc. Symbols. The zip package includes two versions of the font at no extra charge. There is an OTF version which is in Open PS (Post Script Type 1) format and a TTF version which is in Open TT (True Type)format. Use whichever works best for your applications.
  16. Deep Mind by Ben Hodosi, $19.00
    Deep Mind font is a special appearance display type. You can easily create text, frames, and seamless patterns embedded in illusory type optical patterns in a variety of layouts. In addition to repeating and intertwining lines, the unique optical effect is provided by the use of variable line widths. Deep Mind basically uses two line widths. The base style pattern appears with a thicker line thickness. The other style is the opposite. The characters embedded in the pattern are rendered as a secondary image using a thinner thickness, which is provided by the use of a variable line width. This gives it a modern and unique look. All characters are the same width and height for easy and simpler use. The glyphs connect perfectly on both sides, also below and above each other. This guarantees the continuity and smoothness of the pattern. The basic pattern can also be selected and used with the thinner line thickness for variability and completeness of the optical illusion (by typing "z"). There are also tiles that provide a smooth transition from thin to thick or from thick to thin line thickness. Of course, in all four directions. You can access these tiles by typing the characters: “lmno and p". The negative version provides additional opportunities for versatile use. Type the same letter several times and the pattern will repeat. Type in: “zzzzzz". You can create a frame using the closing elements as follows: Type in: “abcdefgh and ijk" The font has a separate option for placing your own logo, in square and circular forms. Type in: “rs and tuvw and xy" The font contains 119 glyphs, which include uppercase, numbers, punctuation, symbols, patterns, frames, closing elements, and tiles that provide a continuous transition between different line widths. Deep Mind font is ideal for any use that has an innovative and modernist purpose, adaptable to display decorations, running borders or repeating patterns. It can be used in larger sizes as display fonts, as headers, and for attention-grabbing use. Small sizes are ideal for use in Security Printers as microtext and background printing system.
  17. Mizwinki Display by Tondi Republk, $31.00
    Mizwinki Display is an all caps sans serif font family that seamlessly blends organic elegance with ornate industrial precission reminiscent of the Art Deco period. The typeface has organic forms that give it a clean decorative and somewhat oriental appeal. This trendsetting trio consists of three font styles, all denoted as MD (Mizwinki Display): MD-Base: This style forms the foundation of the font family, featuring smooth stems and geometric terminals. It blends organic and industrial designs, with letterforms like E, F, W, N, and M crafted from continuous flowing geometry. MD-Ink: Building upon MD-Base, this style introduces spurs and slits, evoking the ornate look synonymous with classic tattoo art letterforms. MD-InkLine: A unique offshoot of MD-Ink, this style features an inline aesthetic that enhances the ornate appeal. Tighter spacing between letterforms allows the glyphs to blend into each other while maintaining legibility within the inline letter silhouettes. Ideal for logos, headlines, packaging, digital ephemera, and apparel, Mizwinki Display is versatile. Despite being a display font, it works well at smaller sizes and is suitable for low-count body copy. Technical Specs: _____________________________________________________ 3 Font Styles / 12 Open Type Features / Extended Latin Character set (Basic Latin; Western, Central and South Eastern European Latin) / Currency Symbols / Punctuation and Parenthesis / Arrows / Basic Mathematical Symbols / Special Symbols / Basic Numerals / Circled Numerals / Numerators and Denominators / Table Figures / Inferiors and Superiors & Fractions Support for 112 Languages: _____________________________________________________ Afrikaans / Akan / Albanian / Asturian / Asu / Bafia / Basque / Bemba / Bena / Breton / Catalan / Chiga / Colognian / Cornish / Croatian / Czech / Danish / Duala / Dutch / Embu / English / Estonian / Ewe / Faroese / Filipino / Finnish / French / Friulian / Fulah / Galician / Ganda / German / Gusii / Hungarian / Icelandic / Igbo / Inari Sami / Indonesian / Irish / Italian / Jola-Fonyi / Kabuverdianu / Kalenjin / Kamba / Kikuyu / Kinyarwanda / Koyraboro Senni / Koyra Chiini / Langi / Latvian / Lingala / Lithuanian / Lower Sorbian / Luba-Katanga / Luo / Luxembourgish / Luyia / Machame / Makhuwa-Meetto / Makonde / Malagasy / Maltese / Manx / Masai / Meru / Metaʼ / Morisyen / Northern Sami / North Ndebele / Norwegian Bokmål / Norwegian Nynorsk / Nuer / Nyankole / Oromo / Polish / Portuguese / Quechua / Romanian / Romansh / Rombo / Rundi / Rwa / Samburu / Sango / Scottish Gaelic / Sena / Serbian / Shambala / Shona / Slovak / Soga / Somali / Spanish / Swahili / Swedish / Swiss German / Taita / Tasawaq / Teso / Turkish / Upper Sorbian / Uzbek (Latin) / Vai / Volapük / Vunjo / Walser / Welsh / Western Frisian / Yoruba / Zarma / Zulu
  18. LTC Italian Old Style by Lanston Type Co., $39.95
    LTC Italian Old Style is not to be confused with the English Monotype font also called Italian Old Style, which is an earlier design from 1911 based on William Morris’s Golden Type that is based on Nicholas Jenson’s Roman face. Goudy went back to Jenson’s original Roman and other Renaissance Roman faces for his inspiration and the result is what many consider to be the best Renaissance face adapted for modern use. Bruce Rogers was one of the biggest admirers of Italian Old Style and designed the original specimen book for Italian Old Style in 1924 using his trademark ornament arrangement. These ornaments are now contained in the pro versions of the Roman styles—Regular Pro and Light Pro. With most digitizations of old metal typefaces, one source size is often used as reference (as was Goudy’s method for his own cuttings of his Village foundry types) so that all sizes refer to one set of original artwork. The original hot metal fonts made by Lanston Monotype (from Goudy’s drawings) and other manufacturers used two or three masters for different size ranges to have optimal relative weights—smaller type sizes would need proportionally thicker lines to not appear thin and larger sizes would require thinner lines to not appear to bulky. The variations in size ranges can also be affected by the size of the cutter head in making the master patterns. The light weights of LTC Italian Old Style were digitized from larger display sizes (14, 18, 24, 30, 36 pt) and the regular weights were digitized from smaller composition sizes (8,10,12 pt). The fitting for the regular weights is noticeably looser to allow for better setting at small sizes. Very few font revivals take this approach. Italian Old Style, originally designed by Frederic Goudy in 1924, was digitized by Paul Hunt in 2007. In 2013, it has been updated by James Grieshaber and is now offered as a Pro font. The newly expanded Pro font includes all of the original ligatures, plus small caps and expanded language coverage in all 4 Pro styles.
  19. East Anglia - 100% free
  20. B de bonita shadow - Personal use only
  21. Source Code Pro - 100% free
  22. Miama - 100% free
  23. Anfalas - 100% free
  24. B de bonita - Personal use only
  25. Exo - 100% free
  26. BF Garant Pro by BrassFonts, $39.99
    BF Garant™ Pro elegantly balances geometric design with dynamic character! (This Pro-Edition is the fully packed upgrade of the well-known Hot New Fonts #1 BF Garant.) The strict architecture is combined with open counters, tapered spurs and diagonal cut ascenders and descenders that create an open, lively character without denying the straightness of geometry. 10 weights from Thin to Black and matching (oblique) Italics ensure versatile use of the type family. BF Garant Pro’s characters include the extended Latin Unicode range (incl. Vietnamese), Cyrillic and Greek. So it is very suitable for branding and packaging. “The last modern geometric typeface you really need!” The large x-height, dynamic details and some more conventional, humanist-inspired letter alternatives (a, g, k, u, y, G, Q - some of which are grouped together in the style set “Text”), make it not only a contemporary graphic element, but a highly legible timeless design tool, is not only ideal for logotypes or contemporary branding use, but also for modern editorial design. The 1,760 characters per font include ligatures, alternates, line figures and old style figures, small caps, numerals for small caps, fractions, symbols (incl. Peace sign), currencies, different arrows etc. In addition, 23 useful OpenType features make BF Garant™ Pro a workhorse for many typographic applications. With the 11 style sets, BF Garant™ can be fully adapted to the user’s requirements without losing its unique character. And for those who ever wanted to open a bar on Tatooine, BF Garant™ Pro also includes the currency sign of Galactic Credits! Feel the Font!
  27. Regave by Wahyu and Sani Co., $25.00
    Introducing Regave, a typeface inspired by Danish style lettering based off the work of Knud Valdemar Engelhardt (1882–1931) who designed the street signs for the Copenhagen suburb of Gentofte. The Engelhardt's design was loosely based on the lettering of two Danish architects of the time: Thorvald Bindesbøll (designer of the Carlsberg logo) and Anton Rosen. The signs were so successful that they’re still in use today. The most noticeable characteristic of Danish style are: a flat apex of the A the widening of diagonal terminals a double-storey g with its loop terminating before it forms the bottom most stroke (Erik Spiekermann coined this a Danish g) a single-story g with a stumpy tail a K with an almost laterally moved crotch, connected to the stem by an extra horizontal stroke widened diagonal connecting strokes forming flat apex or baseline strokes Regave comes in 11 weights from Thin to ExtraBlack with matching italics and also available in Variable Font format for more flexibility in weight selection. This family also equipped with useful OpenType features such as Ordinals, Superscripts, Subscripts, Stylistic Alternates, Stylistic Sets, Proportional Lining, Standard Ligatures, Fractions, Numerators & Denominators. Each font has 490+ glyphs which covers Western & Eastern Europe, and other Latin based languages – over 200 languages supported! Regave will be suitable for many creative projects. This masculine, strong and unique typeface will be suitable for logos, posters, presentations, headlines, lettering, branding, quotes, titles, magazines, headings, web banners, mobile applications, art quotes, advertising, packaging design, book title, and more!
  28. Helonik by Ckhans Fonts, $28.00
    Helonik is a modern sans serif with a geometric touch that support for 87 languages. It comes in 11 weights, 22 uprights and its matching obliques, outlines, so you can use them to your heart’s content, in each of which there are more than 797+ glyphs. Helonik comprises 22 fonts, consisting of three distinct optical sizes: Display. Each one has been carefully tailored to the demands of its size. The larger Display versions are drawn to show off the subtlety of Helonik and spaced with headlines in mind, while the Text sizes focus on legibility, using robust strokes and comfortably loose spaces. In the typeface, each weight includes extended language support, icons, fractions, tabular figures, arrows, ligatures and more. Perfectly suited for graphic design and any display use. It could easily work for branding, web, signage, corporate as well as for editorial design. documents and folders, mobile interface. Support for 87 languages. Afrikaans Albanian Asu Basque Bemba Bena Breton Catalan Chiga Colognian Cornish Croatian Czech Danish Dutch English Estonian Faroese Filipino Finnish French Friulian Galician Ganda German Gusii Hungarian Inari Sami Indonesian Irish Italian Jola-Fonyi Kabuverdianu Kalenjin Kinyarwanda Latvian Lithuanian Lower Sorbian Luo Luxembourgish Luyia Machame Makhuwa-Meetto Makonde Malagasy Maltese Manx Morisyen Northern Sami North Ndebele Norwegian Bokmål Norwegian Nynorsk Nyankole Oromo Polish Portuguese Quechua Romanian Romansh Rombo Rundi Rwa Samburu Sango Sangu Scottish Gaelic Sena Serbian Shambala Shona Slovak Soga Somali Spanish Swahili Swedish Swiss German Taita Teso Turkish Upper Sorbian Uzbek (Latin) Volapük Vunjo Welsh Western Frisian Zulu
  29. Helonik Extended by Ckhans Fonts, $34.00
    Helonik Extended is a modern sans serif with a geometric touch that support for 87 languages. It comes in 11 weights, 22 uprights and its matching obliques, outlines, so you can use them to your heart’s content, in each of which there are more than 797+ glyphs. Helonik Extended comprises 22 fonts, consisting of three distinct optical sizes: Display. Each one has been carefully tailored to the demands of its size. The larger Display versions are drawn to show off the subtlety of Helonik and spaced with headlines in mind, while the Text sizes focus on legibility, using robust strokes and comfortably loose spaces. In the typeface, each weight includes extended language support, icons, fractions, tabular figures, arrows, ligatures and more. Perfectly suited for graphic design and any display use. It could easily work for branding, web, signage, corporate as well as for editorial design. documents and folders, mobile interface. Support for 87 languages. Afrikaans Albanian Asu Basque Bemba Bena Breton Catalan Chiga Colognian Cornish Croatian Czech Danish Dutch English Estonian Faroese Filipino Finnish French Friulian Galician Ganda German Gusii Hungarian Inari Sami Indonesian Irish Italian Jola-Fonyi Kabuverdianu Kalenjin Kinyarwanda Latvian Lithuanian Lower Sorbian Luo Luxembourgish Luyia Machame Makhuwa-Meetto Makonde Malagasy Maltese Manx Morisyen Northern Sami North Ndebele Norwegian Bokmål Norwegian Nynorsk Nyankole Oromo Polish Portuguese Quechua Romanian Romansh Rombo Rundi Rwa Samburu Sango Sangu Scottish Gaelic Sena Serbian Shambala Shona Slovak Soga Somali Spanish Swahili Swedish Swiss German Taita Teso Turkish Upper Sorbian Uzbek (Latin) Volapük Vunjo Welsh Western Frisian Zulu
  30. Fried Chicken by FontMesa, $25.00
    The name of this font brings back memories of an old fried chicken restaurant in Willow Springs Illinois circa 1960’s and 1970’s, my family would all get in the car and take a long drive down to an old country road Illionis Rt 171 through a forest preserve where we’d come upon the old Willowbrook motel with a bar and restaurant next door. The restaurant was called Kegal’s, when you entered the building you had to walk through the smoky bar first to get to the restaurant, I can still see the hard wood floors with all the finish worn off from decades of foot traffic. Up until the mid 1960’s Kegal’s used to raise their own chickens behind the restaurant, back then fried chicken in the Midwest was either coated in flour or bread crumbs, Kegal’s was covered in a beautiful layer of golden bread crumbs. Before your meal arrived they’d bring a basket of dinner rolls along with crackers, bread sticks and country butter, on the side they’d serve coleslaw with a vinegar sauce, which is very common in the Midwest, the first time you try it your face puckers up like you just sucked on a lemon but you get used it over time. After waiting for what seemed like forever to a child the waitress comes out of the kitchen with a huge tray of that golden deliciousness and your mouth begins to water, in her other hand was another tray filled to overflowing with crinkle cut french fries all made by hand, I’d eat a hole handful of those french fries first then take a bite of that tender juicy farm raised chicken. Today a fine Italian restaurant occupies the old Kegal’s building and the motel is long gone, only my fond memories remain. Fast forward to 2020 and FontMesa has just made some Fried Chicken as an eight weight type font family with alternates. With the Fried Chicken slab serif font family we’ve broken some rules by removing a few of the slabs on certain letters for a unique homemade look. Fried Chicken is perfect for your next product label, t-shirt design, logo, headline or cookbook cover. Treat yourself to some good ol’ Fried Chicken today.
  31. Earthbound - 100% free
  32. Whitenights by Linotype, $29.99
    Whitenights is a contemporary text family, which was developed by the prolific Swedish typographer Lars Bergquist in 2002. Containing five weights (11 different fonts total), this family contains every tool you need to set splendid text. The base font of the family is Whitenights Regular, a reliable face designed in the old style manner. It ships in OpenType format, with old style figures. Whitenights Ligatures Regular is a supplementary font, which contains many extra ligatures (e.g., ffb, ffk, tt, and fj) whose use will improve the color" of a page of text set in Whitenights Regular. Whitenights Regular may be accented by combination with Whitenights Small Caps, Whitenights Italic, Whitenights Bold, and/or Whitenights Bold Italic. The Whitenights Italic, Bold and Bold Italic styles all have supplementary Ligature fonts available for purchase, similar to the Whitenights Ligatures Regular face described above. For larger, headline text, the specially designed Whitenights Titling is quite useful. This titling font has been optically redrawn and respaced for use in large sizes. Naturally, it has its own supplementary Ligature font as well. In books, magazines, and newsletters this font is a great display companion to the rest of the Whitenights family. Its use in conjunction with the text faces will make your typographical compositions more sophisticated. Last but not least in the Whitenights family is Whitenights Math, which contains many additional mathematical and logical glyphs not found in a standard font's character set. Used together, the above 12 styles can set almost any text or math-based document. The entire family is included in the Take Type 5 collection from Linotype GmbH."
  33. La Luxes by Set Sail Studios, $22.00
    Indulge yourself in a luxurious typography pairing with La Luxes; a classic font duo consisting of an elegant Script & ligature-rich Serif. These fonts are designed to pair harmoniously, and lend themselves to high end branding, logo designs, product packaging & invitation designs. Here’s a run through the fonts in more detail; 1. La Luxes Script • A clean, elegant hand-drawn script font containing upper & lowercase characters, all punctuation and numerals. Also contains 30 ligatures to help the text flow naturally and add a custom-made feel. 2. La Luxes Serif • A stylish & modern all-caps serif containing upper & new lowercase characters, all punctuation & numerals. Also contains 38 ligatures and 11 special characters giving you a variety of layout options. Using Ligatures and Special Characters; Both fonts contain a large range of ligatures (unique double-letter pairings) to provide you with more customisation options; Most programs will automatically have Standard Ligatures switched on for you, if not you will need to enable this OpenType feature. The Serif font contains a number of raised ‘small caps’ (A, E, O, U, C) and characters with elongated tails (L, K, R,). These can be accessed by switching on ‘Stylistic Alternates’ in any OpenType capable software and typing these characters. The star icon can be accessed simply by typing the asterisk key (*) with the Serif font. All Ligatures and Special Characters can also be accessed via a Glyphs panel. This is available on most Adobe software & Affinity Designer. The stylised vertical ‘AND’ and ‘CO’ icons can only be accessed this way. Language Support; Both fonts support English, French, Italian, Spanish, Portuguese, German, Swedish, Norwegian, Danish, Dutch, Finnish, Indonesian, Malay, Hungarian, Polish, Turkish, Slovenian
  34. Miedinger by Canada Type, $24.95
    Helvetica’s 50-year anniversary celebrations in 2007 were overwhelming and contagious. We saw the movie. Twice. We bought the shirts and the buttons. We dug out the homage books and re-read the hate articles. We mourned the fading non-color of an old black shirt proudly exclaiming that “HELVETICA IS NOT AN ADOBE FONT”. We took part in long conversations discussing the merits of the Swiss classic, that most sacred of typographic dreamboats, outlasting its builder and tenants to go on alone and saturate the world with the fundamental truth of its perfect logarithm. We swooned again over its subtleties (“Ah, that mermaid of an R!”). We rehashed decades-old debates about “Hakzidenz,” “improvement in mind” and “less is more.” We dutifully cursed every single one of Helvetica’s knockoffs. We breathed deeply and closed our eyes on perfect Shakti Gawain-style visualizations of David Carson hack'n'slashing Arial — using a Swiss Army knife, no less — with all the infernal post-brutality of his creative disturbance and disturbed creativity. We then sailed without hesitation into the absurdities of analyzing Helvetica’s role in globalization and upcoming world blandness (China beware! Helvetica will invade you as silently and transparently as a sheet of rice paper!). And at the end of a perfect celebratory day, we positively affirmed à la Shakti, and solemnly whispered the energy of our affirmation unto the universal mind: “We appreciate Helvetica for getting us this far. We are now ready for release and await the arrival of the next head snatcher.” The great hype of Swisspalooza '07 prompted a look at Max Miedinger, the designer of Neue Haas Grotesk (later renamed to Helvetica). Surprisingly, what little biographical information available about Miedinger indicates that he was a typography consultant and type sales rep for the Haas foundry until 1956, after which time he was a freelance graphic designer — rather than the full-time type designer most Helvetica enthusiasts presume him to have been. It was under that freelance capacity that he was commissioned to design the regular and bold weights of Neue Haas Grotesk typeface. His role in designing Helvetica was never really trumpeted until long after the typeface attained global popularity. And, again surprisingly, Miedinger designed two more typefaces that seem to have been lost to the dust of film type history. One is called Pro Arte (1954), a very condensed Playbill-like slab serif that is similar to many of its genre. The other, made in 1964, is much more interesting. Its original name was Horizontal. Here it is, lest it becomes a Haas-been, presented to you in digital form by Canada Type under the name of its original designer, Miedinger, the Helvetica King. The original film face was a simple set of bold, panoramically wide caps and figures that give off a first impression of being an ultra wide Gothic incarnation of Microgramma. Upon a second look, they are clearly more than that. This face is a quirky, very non-Akzidental take on the vernacular, mostly an exercise in geometric modularity, but also includes some unconventional solutions to typical problems (like thinning the midline strokes across the board to minimize clogging in three-storey forms). This digital version introduces four new weights, ranging from Thin to Medium, alongside the bold original. The Miedinger package comes in all popular font formats, and supports Western, Central and Eastern European languages, as well as Esperanto, Maltese, Turkish and Celtic/Welsh. A few counter-less alternates are included in the fonts.
  35. Harmonique by Monotype, $31.99
    Harmonique is an incised serif typeface designed for both text and display purposes. It’s a type family of two styles that work in harmony together to add distinction and personality to your own typographic compositions. Harmonique’s low contrast forms have the appeal of a humanist sans serif typeface. Its subtly flared terminals evoke the craft and skill of a signwriter’s steady hand, creating an authentic and pleasing aesthetic. Harmonique Display is more calligraphic in its structure – as if drawn by a wide-nibbed pen. This style is accentuated by aggressively barbed serifs and chiselled arcs in its counters and bowls. These strong characteristics help to define a flamboyant, confident style that will provide impact and flair to your headlines, titles and identity designs. Practical features include 48 ligatures that will enhance titling possibilities with their all-capital pairings – these are accesssed by turning on Discretionary Ligatures and then selecting either Sylistic Set 1 or 2. There are also a number of alternate caps that will subtly enhance your titles and headlines – access these via Stylistc Sets 3 and 4. Small Caps are included too (along with their matching diacritics) – adding another layer of versatility to this typeface. Proportional Lining figures are available as an option if you prefer them to the default Old Style figures. There are 32 fonts altogether, with 8 weights in roman and italic from Light to Ultra in both text (low contrast) and display (high contrast) styles. Harmonique has an extensive character set (650+ glyphs) that covers every Latin European language. Key features: 8 weights across two styles in both roman and italic 48 Ligatures 11 Alternates Small Caps Full European character set (Latin only) 650+ glyphs per font.
  36. New Lincoln Gothic BT by Bitstream, $50.99
    New Lincoln Gothic is an elegant sanserif, generous in width and x-height. There are twelve weights ranging from Hairline to UltraBold and an italic for each weight. At the stroke ends are gentle flares, and some of the round characters possess an interesting and distinctive asymmetry. The character set supports Central Europe, and there are three figure sets, extended fractions, superior and inferior numbers, and a few alternates, all accessible via OpenType features. Back in 1965, Thomas Lincoln had an idea for a new sanserif typeface, a homage of sorts, to ancient Roman artisans. The Trajan Column in Rome, erected in 113 AD, has an inscription that is considered to be the basis for western European lettering. Lincoln admired these beautiful letterforms and so, being inspired, he set out to design a new sanserif typeface based on the proportions and subtleties of the letters found in the Trajan Inscription. Lincoln accomplished what he set out to do by creating Lincoln Gothic. The typeface consisted only of capital letters. Lincoln intentionally omitted a lowercase to keep true his reference to the Trajan Inscription, which contains only magiscule specimens. The design won him the first Visual Graphics Corporation (VGC) National Typeface Competition in 1965. The legendary Herb Lubalin even used it to design a promotional poster! All this was back in the day when typositor film strips and photo type were all the rage in setting headlines. Fast forward now to the next millennium. Thomas Lincoln has had a long, illustrious career as a graphic designer. Still, he has one project that feels incomplete; Lincoln Gothic does not have a lowercase. It is the need to finish the design that drives Lincoln to resurrect his prize winning design and create its digital incarnation. Thus, New Lincoln Gothic was born. Lacking the original drawings, Lincoln had to locate some old typositor strips in order to get started. He had them scanned and imported the data into Freehand where he refined the shapes and sketched out a lowercase. He then imported that data into Fontographer, where he worked the glyphs again and refined the spacing, and started generating additional weights and italics. His enthusiasm went unchecked and he created 14 weights! It was about that time that Lincoln contacted Bitstream about publishing the family. Lincoln worked with Bitstream to narrow down the family (only to twelve weights), interpolate the various weights using three masters, and extend the character set to support CE and some alternate figure sets. Bitstream handled the hinting and all production details and built the final CFF OpenType fonts using FontLab Studio 5.
  37. Weingut Script by FaceType, $34.00
    Blossoms, leaves, buds and tendrils create fragile objects of words and letters. · Weingut Script Flourish is a decorative display font with high contrasts, perfectly hand-drawn to the tiniest details. The font is trimmed to fairly large font sizes and is highly suitable for chapter titles or book jackets as well as Headlines, Invitations and wine labels :), although also impressing with an astounding legibility in small typesettings. Inspired by the handmade Blätterschrift from the 19th century Mettenleiter’s Schriftenmagazin, its basic structure is related to the English Script which makes it a perfect wedding font. The Weingut Family – noticable bouquet, beautiful structure with full fruit and a long finish. · Design with bicoloured capitals: In Weingut Script and Weingut Flourish, leaves and letters are available separately. You can stack them and apply different colours to the foreground and background. · Decoration and patterns: Weingut Swashes and Ornaments offers extra decorative elements in a separate font. Leaves, flourishes and borders available on their own or merged to ornaments. · Please make sure to use an application that supports the layering of text (two-coloured capitals) and OpenType features (contextual alternates). Be aware if you intend to combine Weingut Script Flourish and Weingut Flourish that these two do not go together. The floral outlines differ slightly and inaccurate overlaps will be the end result. · View other fonts from Georg Herold-Wildfellner: Sofa Serif | Sofa Sans | Mila Script Pro | Pinto | Supernett | Mr Moustache | Aeronaut | Ivory | Weingut · Language Report for Weingut Script / 151 languages supported: Abenaki, Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Amis, Anuta, Aragonese, Aranese, Arrernte, Arvanitic, Asturian, Aymara, Basque, Bikol, Bislama, Breton, Cape Verdean, Catalan, Cebuano, Chamorro, Chavacano, Chickasaw, Cofan, Corsican, Danish, Dawan, Delaware, Dholuo, Drehu, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, Folkspraak, French, Frisian, Friulian, Galician, Genoese, German, Gooniyandi, Greenlandic, Guadeloupean, Gwichin, Haitian Creole, Han, Hiligaynon, Hopi, Icelandic, Ido, Ilocano, Indonesian, Interglossa, Interlingua, Irish, Italian, Jamaican, Javanese, Jerriais, Kala Lagaw Ya, Kapampangan, Kaqchikel, Kikongo, Kinyarwanda, Kiribati, Kirundi, Klingon, Latin, Latino Sine, Lojban, Lombard, Low Saxon, Luxembourgish, Makhuwa, Malay, Manx, Marquesan, Meriam Mir, Mohawk, Montagnais, Murrinhpatha, Nagamese Creole, Ndebele, Neapolitan, Ngiyambaa, Norwegian, Novial, Occidental, Occitan, Oshiwambo, Palauan, Papiamento, Piedmontese, Portuguese, Potawatomi, Qeqchi, Quechua, Rarotongan, Romansh, Rotokas, Sami Southern, Samoan, Sango, Saramaccan, Sardinian, Scottish Gaelic, Seri, Seychellois, Shawnee, Shona, Sicilian, Slovio, Somali, Sotho Northern, Sotho Southern, Spanish, Sranan, Sundanese, Swahili, Swazi, Swedish, Tagalog, Tetum, Tok Pisin, Tokelauan, Tshiluba, Tsonga, Tswana, Tumbuka, Tzotzil, Uzbek, Venetian, Volapuk, Voro, Walloon, Waraywaray, Warlpiri, Wayuu, Wikmungkan, Wiradjuri, Xhosa, Yapese, Yindjibarndi, Zapotec, Zulu, Zuni
  38. Jugendstil Initials by HiH, $16.00
    Jugendstil Initials were designed by Heinrich Vogeler around 1905, based on the German blackletter tradition. A similar set of initials by Vogeler, but based on roman letters was released by Rudhardsche Geisserei of Offenbach at about this time. I believe the originals were woodcuts. The backgrounds to the letterforms may be seen as examples of Heimatkunst, an art movement within Germany that drew deliberate inspiration from the rural countryside. Like the Arts and Crafts Movement in England a little earlier, Heimatkunst may be seen, in part, as a romantic rejection of urban industrialization, while at the same time representing a back-to-roots nationalism. Like any river, it was fed by many streams. Jugendstil Initials is an experiment with which I am most pleased. It is far and away the most complex font HiH has produced and I was uncertain whether or not it could be done successfully. To oversimplify, a font is produced by creating outlines of each character, using points along the outline to define the contour. A simple sans-serif letter A with crossbar can be created using as few as 10 points. We decided to make a comparison of the number of points we used to define the uppercase A in various fonts. Cori, Gaiety Girl and Page No 508 all use 12 points. Patent Reclame uses 39 and Publicity Headline uses 43. All the rest of the A’s, except the decorative initials, fall somewhere in between. The initial letters run from 48 points for Schnorr Initials to 255 for Morris Initials Two, with 150 being about average. Then there is a jump to 418 points for Morris Initials One and, finally, to 1626 points for Jugendstil Initials. And this was only after we selectively simplified the designs so our font creation software (Fontographer) could render them. The average was 1678, not including X and Y. There was no X and Y in the original design and we have provided simple stand-ins to fill out the alphabet, without trying to imitate the style of the orginal design. We did a lot of looking to find a compatible lower case. We decided that Morris Gothic from the same period was the best match in color, design and historical context. We felt so strongly about the choice that we decided to produce our Morris Gothic font for the purpose of providing a lower case for Jugendstil Initials. The long s, as well as the ligatures ch and ck are provided. at 181, 123 (leftbrace) and 125 (rightbrace) respectively. This font was a lot of work, but I think it was worth it. I hope you agree.
  39. Hand Sketch Rough Poster by TypoGraphicDesign, $25.00
    “Hand Sketch Rough Pos­ter” is a hand­made, rough and dirty sans-serif dis­play font for deco­ra­tive head­line sizes. Hand drawn. A–Z (× 2), a–z (× 2) and 0–9 (× 4) are each many dif­fe­rent forms. Con­text­ual alter­na­tes. Is inten­ded to show the hand-made cha­rac­ter and the vibrancy of the dis­play font. The dif­fe­rent forms of rough­ness crea­tes a live­li­ness in the typeface. Stan­dard liga­tures like ae, oe, AE, OE, ff, fl, fi, fj, ffl, ffi, ffj and more deco­ra­tive liga­tures like CT, LC, LE, LH, LI, LO, LU, LY, TOO, TC, TE, TH, TU, TZ and ch, cl, ck, ct, sh, sk, st, sp, addi­tio­nal logo­ty­pes like BPM, fff, ppp, sfz and many more … plus Ver­sal Eszett (Capi­tal Let­ter Dou­ble S) give the font more life and shows that des­pite their retro-looks works with modern Open­Type tech­no­logy (type the word note for the sym­bol ♫ and the word love for the ding­bat ❤ … ). Sym­bols like play, stop, eject, for­ward, back­ward, skip, pause and so on. The topic for the dis­cre­tio­nary liga­tures and the sym­bols are music. Have fun with this font – turn up the volume! How To Use – awe­some magic OpenType-Features in your lay­out application ■ In Adobe Pho­to­shop and Adobe InDe­sign, font fea­ture con­trols are wit­hin the Cha­rac­ter panel sub-menu → Open­Type → Dis­cre­tio­nary Liga­tures … Che­cked fea­tures are applied/on. Unche­cked fea­tures are off. ■ In Adobe Illus­tra­tor, font fea­ture con­trols are wit­hin the Open­Type panel. Icons at the bot­tom of the panel are but­ton con­trols. Dar­ker ‘pres­sed’ but­tons are applied/on. ■ Addi­tio­nally in Adobe InDe­sign and Adobe Illus­tra­tor, alter­nate gly­phs can manu­ally be ins­er­ted into a text frame by using the gly­phs panel. The panel can be opened by selec­ting Win­dow from the menu bar → Type → Gly­phs. Or use sign-overview of your ope­ra­ting sys­tem. ■ For a over­view of OpenType-Feature com­pa­ti­bi­lity for com­mon app­li­ca­ti­ons, fol­low the myfonts-help http://www.myfonts.com/help/#looks-different ■ It may pro­cess a little bit slowly in some app­li­ca­ti­ons, because the font has a lot of lovely rough details (anchor points). TECHNICAL SPECIFICATIONS ■ Font Name: Hand Sketch Rough Pos­ter ■ Font Weights: Regu­lar ■ Fonts Cate­gory: Dis­play for Head­line Size ■ Desktop-Font For­mat: OTF (Open­Type Font for Mac + Win) + TTF (True­Type Font) ■ Web-Font For­mat: SVG + EOT + TTF + WOF ■ Font License: Desk­top license, Web license, App license, eBook license, Ser­ver license ■ Glyph cover­age: 715 ■ Lan­guage Sup­port: Afri­kaans, Alba­nian, Alsa­tian, Ara­go­nese, Ara­paho, Aro­ma­nian, Arr­ernte, Astu­rian, Aymara, Bas­que, Bela­rusian (Lac­inka), Bis­lama, Bos­nian, Bre­ton, Cata­lan, Cebuano, Cha­morro, Che­yenne, Chi­chewa (Nyanja), Cim­brian, Cor­si­can, Croa­tian, Czech, Danish, Dutch, English, Espe­ranto, Esto­nian, Fijian, Fin­nish, French, French Creole (Saint Lucia), Fri­sian, Fri­ulian, Gali­cian, Genoese, Ger­man, Gil­ber­tese (Kiri­bati), Green­lan­dic, Hai­tian Creole, Hawaiian, Hili­gaynon, Hmong, Hopi, Hun­ga­rian, Iba­nag, Iloko (Ilo­kano), Indo­ne­sian, Inter­g­lossa (Glosa), Inter­lin­gua, Irish (Gae­lic), Istro-Romanian, Ita­lian, Jèr­riais, Kas­hubian, Kur­dish (Kur­manji), Ladin, Lat­vian, Lithua­nian, Loj­ban, Lom­bard, Low Saxon, Luxem­bour­gian, Malag­asy, Malay (Lati­ni­zed), Mal­tese, Manx, Maori, Megleno-Romanian, Mohawk, Nahuatl, Norfolk/Pitcairnese, Nort­hern Sotho (Pedi), Nor­we­gian, Occi­tan, Oromo, Pan­gasinan, Papia­mento, Pied­mon­tese, Polish, Por­tu­guese, Pota­wa­tomi, Que­chua, Rhaeto-Romance, Roma­nian, Romansh (Rumantsch), Roto­kas, Sami (Inari), Sami (Lule), Samoan, Sar­di­nian (Sardu), Scots (Gae­lic), Sey­chel­lois Creole (Seselwa), Shona, Sici­lian, Slovak, Slove­nian (Slovene), Somali, Sou­thern Nde­bele, Sou­thern Sotho (Seso­tho), Spa­nish, Swa­hili, Swati/Swazi, Swe­dish, Taga­log (Filipino/Pilipino), Tahi­tian, Tau­sug, Tetum (Tetun), Tok Pisin, Ton­gan (Faka-Tonga), Tswana, Tur­kish, Turk­men, Turk­men (Lati­ni­zed), Tuva­luan, Uyghur (Lati­ni­zed), Veps, Vola­pük, Votic (Lati­ni­zed), Wal­loon, Warl­piri, Welsh, Xhosa, Yapese, Zulu ■ Spe­cials: Alter­na­tive let­ters, logo­ty­pes, ding­bats & sym­bols, accents & €. OpenType-Features like Access All Alter­na­tes (aalt), Con­text­ual Alter­na­tes (calt), Glyph Composition/Decomposition (ccmp), Dis­cre­tio­nary Liga­tures (dlig) Deno­mi­na­tors (dnom), Frac­tions (frac), Kerning (kern), Stan­dard Liga­tures (liga), Lining Figu­res (lnum), Nume­ra­tors (numr), Old Style Figu­res (onum) Ordi­nals (ordn), Pro­por­tio­nal Figu­res (pnum), Sty­listic Alter­na­tes (salt), Sty­listic Set 01 (ss01), Sty­listic Set 02 (ss02), Sty­listic Set 03 (ss03), Sty­listic Set 04 (ss04), Super­script (sups), Tabu­lar Figu­res (tnum) ■ Design Date: 2015 ■ Type Desi­gner: Manuel Viergutz
  40. Varidox by insigne, $35.00
    Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.
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