Mother of Mitra, Crom’s Devils and other Savage WORDS! The only thing better than one dead Pict is TWO! Or THREE! Or FOUR! And what better than this SAVAGE font to sound the sword strokes of a BARBARIAN BORN?! Hack! Slice! Cut your fiendish foes into pieces with Comicraft’s SAVAGE SWORD and tell your SAVAGE TALES to all and sundry and even those you’ve sundered! BE AWARE! Handle with care and keep some neosporin or other antibacterial cream at hand -- being Savage and filled with Berserker Rage may result in unintended wounds to yourself and your kinsmen. Savage Sword features two sets of automatically alternating uppercase characters, plus support for Western & Central Europe and Vietnamese.

Meccanica is pretty unique and difficult to describe, suffice to say that it’s a geometric sans typeface with some hexagonal DNA. Meccanica’s defining features include soft, chamfered edges, angular bowls and shoulders, angled/hexagonal terminals, and semi-hexagonal ink traps (in a nutshell). View the microsite for full info: http://meccanica.info Meccanica was inspired by the mechanics of engineering – the humble nut and bolt in particular – it is a versatile typeface that will give your own typography a distinctive voice. Initially designed as a display typeface (for headlines, logotype, branding and short runs of text), Meccanica also reads well as body copy – particularly at smaller point sizes. Key features: • 9 weights in Roman and Oblique • Small Caps and Alternates • Full European character set (Latin) • 640+ glyphs per font.

The purpose of Brutman was to create a typeface that reimagined the incise style for the 21st century. Its roots emerge from the humanistic style, adopting the structures of the roman capitals for the upright version and some features of the chancery style for the italics. On the other side, its contours are forged by the frankness of the brutalist style, which can be seen in the asymmetrical flared terminations, the sharp shoulders and the diagonal cuts that emulate the stress of the broad nib pen. The result is a typeface that combines a sleek character with a historical flair. It conveys a feeling of modernity and sophistication when it comes to shine in big sizes, but on the functional size has sharp shapes that make it perform very well on small ones.

Bookish A little bit bookish, but quietly elegant and well-proportioned, FS Sally is a graceful font family. It’s a refreshingly uncomplicated design that brings sophistication to text and display type, and a distinctive aplomb to both large and small volumes of text. Hidden talents There’s more to FS Sally than meets the eye. Choose Standard for the Latin alphabet or Pro if you work with Cyrillic and Greek typography. There’s a large range of special features, including elegant small caps and a set of discretionary ligatures to add a traditional flavour to figures and fraction sets. Rhythmic There’s a rhythm and flow to FS Sally – the result of the classic but asymmetric design of its serifed feet and shoulders. The inward curve of the serif at the shoulder and the outward curve at the foot subliminally guide the eye through each letterform, and the flicked feet of the “a”, “d” and “u” add an extra kick of energy to the rhythm. The italic forms have their own flow, too, with a pen-like fluency that retains the formal discipline required for a text type. Regular to heavy FS Sally’s five weights, all with italics, cover every kind of print application. The regular weight is elegant in display and an easy read in longer texts. A subtle step up from the regular is the medium, which was created to deliver a stronger colour and finish in poorer printing conditions. The semibold offers a strong alternative to the regular at smaller sizes, and its intermediate feel suits it to sub-headings, title pages and calmer designs. The bold works excellently in book and title headings, and FS Sally Heavy lends weight and punch to poster headlines and logotypes.

Bookish A little bit bookish, but quietly elegant and well-proportioned, FS Sally is a graceful font family. It’s a refreshingly uncomplicated design that brings sophistication to text and display type, and a distinctive aplomb to both large and small volumes of text. Hidden talents There’s more to FS Sally than meets the eye. Choose Standard for the Latin alphabet or Pro if you work with Cyrillic and Greek typography. There’s a large range of special features, including elegant small caps and a set of discretionary ligatures to add a traditional flavour to figures and fraction sets. Rhythmic There’s a rhythm and flow to FS Sally – the result of the classic but asymmetric design of its serifed feet and shoulders. The inward curve of the serif at the shoulder and the outward curve at the foot subliminally guide the eye through each letterform, and the flicked feet of the “a”, “d” and “u” add an extra kick of energy to the rhythm. The italic forms have their own flow, too, with a pen-like fluency that retains the formal discipline required for a text type. Regular to heavy FS Sally’s five weights, all with italics, cover every kind of print application. The regular weight is elegant in display and an easy read in longer texts. A subtle step up from the regular is the medium, which was created to deliver a stronger colour and finish in poorer printing conditions. The semibold offers a strong alternative to the regular at smaller sizes, and its intermediate feel suits it to sub-headings, title pages and calmer designs. The bold works excellently in book and title headings, and FS Sally Heavy lends weight and punch to poster headlines and logotypes.

Nyfors was a sudden idea. I noticed an ad in a magazine, with some handtexted words. I don't recall what the ad was about, neither the words. When I later on tried to remember how the single characters looked like and began to draw them, the result wasn't bad at all. I am not longer sure that they resemble the characters in the ad, but it doesn't matter. Nyfors is a nice handtexted typeface, whatever its origin. There is a small stream in Tyresö where I live and work, called Nyfors. During some centuries there was a center of small scale industries along it, and they used its water to run their machinery. The typeface has its name from that stream. Nyfors was released in 1995.

Introducing Arkais, a glyphic serif typeface inspired by the rhythmic construction of Gothic architecture. This unique typeface is characterized by slightly broken shoulder and bowl shapes, offering a fresh and classic feel. With contrasting brackets, consistent barb, and beak shapes, Arkais brings a touch of elegance to any project. Arkais features five weight variants—light, regular, medium, bold, and extra—as well as three width options: condensed, normal, and expanded. Each font family also includes italic styles, providing even greater versatility. Equipped with OpenType features, Arkais offers multiple character alternatives, ligatures, small caps, and more, ensuring a tailored look for your designs. Designed as an alternative to current trends, Arkais is perfect for creating strong headers or captivating display text. The typeface supports over 500 basic Latin glyphs, making it suitable for a wide range of projects.

Hutton is a sans-serif typeface with flattened overshoots, such as shoulders, arms, and bowls. There are seven weights, from light to bold, with matching oblique italics. Inspired by using a ruler to write straight lines, and offering additional horizontality to characters, Hutton’s flattened bowls are intended to evoke a sense of flatness and retro influence – as if drawn at a drafting table. Featuring closed counters and low-contrast, Hutton is closely related to grotesque sans serif designs of the 20th Century, but with something a little different. Included is comprehensive European language support with contextual kerning on common diacritic combinations – as well as localised alternatives for languages such as Polish. Also included are two stylistic sets, which feature characters with a more geometric quality or a more humanistic quality, depending on which you would like to bring to your design.

Slow Tempo is a relaxed, loose-fit font that you can easily enjoy. Slow Tempo has basic, natural and neutral letterforms and skeletons for a wide range of usage. Though, there are some distinctive features. As you can see, Slow Tempo has low curvature of the intersections between stem & shoulder or bowl and also has large and open apertures. This makes this font relaxed. The letterform has low contrast and geometric shape to be neutral design, large x-height and humanistic terminal to be legible and distinguishable. Slow Tempo consists of 8 weights and their matching Italics for a wide range of usages. Further, Slow Tempo is supporting international Latin languages and basic Cyrillic languages including Basic Latin, Western Europe, Central and South-Eastern Europe. Also CSS covers Mac Roman, Windows1252, Adobe1 to 3. This wide range of international characters expands the capability of your works.

Frasa is a contemporary serif family with characteristics that arise from the charms of Caslon and a touch of transitional style; the design offers distinctive proportions to serve long-running small text and the sturdiness of its own form to help as a headline font. Frasa shows that the family is shaped by the traditions of its ancestors through small details that show the personality of the typeface, such as pointed ball terminals and strong shoulders. The italic weights have their own beauty, which is created to humanize the form based on a stylized and natural cursive style with the aim of emphasizing the text's essential elements. The addition of small caps, old-style figures, ligatures, etc. to this type family satisfies conventional typographic requirements. Frasa typefaces can eventually lead to the use of powerful design tools to create editorial and casual design styles.

Square Sans Pro is one of Parachute’s most popular typefaces. It has been used by the likes of companies such as Samsung and organizations like the European Commission. Now a new version has been released. Square Sans Condensed Pro is a square-shouldered, modern and self-assured text typeface which lends style to a variety of projects. With its generous x-height, full-bodied counters and uniform stroke weight, it provides high legibility and uniform typographic color at all sizes. This is an exceptionally warm and comprehensive type family -with slightly rounded edges and softened curves- which possesses a robust and friendly appearance. The family consists of 12 fonts -from extrablack to thin- including true italics. It supports opentype features like small caps, fractions, ordinals, etc. and offers multilingual support for all European languages including Latin, Greek and Cyrillic. Download its complehensive PDF Specimen Manual for further details.

You can hear the wheels of imagination turning within this font - Grit Gothic, from Grit History™ B Series, by Baseline Fonts. Both highly stylized and very legible, the extreme height of this font can give even a goblin vertigo. Extended X heights create lowercase that adventurously reach up through extended shoulders and spines while persistent grunge warns of skinned knees that may result along the climb. It’s easy to envision children’s rallying cries in Grit Gothic, perfect for book titles, film titles, poster headlines, and any other epic that needs a strong font with a dark edge of mystery and wonder. This font is rife with personality, including large and daunting punctuation, whittled wood-look vertical bars that berate and argue with beveled bowls, ascenders that attempt to intimidate one another with their height variances, and tittles that bully one another, as they're a variety of context dependent sizes. Grit Gothic is available in Regular and Bold with full Greek-lettered foreign language support.

Designed by expert ad artist Herbert Thannhaeuser for East German foundry Typoart in 1955, Lotto was until now one of the long lost gems of European sign and brush lettering faces. Unlike in Kurier (Thannhaeuser’s other brush face digitized by Canada Type as Puma), the forms’ brush construct uses a series of strokes that are mostly sudden, whimsical, and at times even look like great genius being born out of simple afterthought or straight-forward idiosyncracy. For instance, check out the simple brush pause that is the top of the f, the confident yet welcoming serifs on the T, the similarly-themed C/E and O/Q relationship, and much more. Lotto comes with over 400 glyphs, contains a few alternates and ligatures sprinkled throughout the character set, and includes support for the majority of Latin languages.

This modern display typeface expands the Absentia collection with an impactful option for headlines, titles and logos. Graced with the geometric DNA of its distinctive lineage, the new addition emerges as a refreshing alternative for large size typesetting. Absentia Display borrows design attributes from the Sans and Slab families, in the form of slanted finials (‘a’, ‘e’, ‘C’) and one-sided serifs (‘b’, ‘F’, ‘H’). But in contrast to its relatives' measured restraint, it distinguishes itself with uninhibited boldness. Featuring stencil face breaks, basic glyph components are either abridged or completely omitted, as the shoulder of lowercase ‘m’ or the diagonal stroke of capital ‘W’. Modular letterforms set this typeface apart with a stylish appearance; round diacritic dots (‘i’, ‘Ü’) and curved transitions (‘E’, ‘L’) breathe a lighthearted attitude. Designers can scale up and go loud with Absentia Display, available in ten weights with matching italics and two variable fonts. From the refined Hairline to the robust Black, this versatile family serves a wide range of needs and styles.

Gorgonzola Gothic is a geometrically-inspired gothic sans serif family that's robust and versatile. Inspired by the geometric quirkiness of IxD (also by The Ampersand Forest), Gorgonzola Gothic expands into a thirty-style family that works for everything from branding to text. It further mitigates IxD's quirkiness by offering two options in the round and shouldered lowercase glyphs. The standard letterforms, like IxD, have notched joins, giving them an assertive, almost futuristic look. The alternates of those letterforms (housed in Stylistic Set 01, and available as immediate hoverable glyph options in the Adobe Suite) are more conventional (as are the SS01 ampersand, Q, S, a, and s). In this way, Gorgonzola Gothic offers the best of both worlds: a flavorful, slightly futuristic family (in the same world as geometric classics like Eurostile) and a workhorse gothic sans (like the Benton classics Franklin Gothic, News Gothic, etc.). Its three widths: Skinny, Slim, and Standard, give it a wide range of applications, from display to body. Gorgonzola Gothic makes a statement with strength and sureness.

Doing your design work in magical way? Yes, please. With Against Perfection you can boost your design performance to the max. Against Perfection is a brush script font combined with a pleasing serif font. This pairing of script and serif offers just enough sensuous curves for appealing design result. Together, these complementary fonts convey modern and elegant looks. The swoosh and brush style details make the whole word look custom-designed. On the other hand, the serif font has a nice, solid weightiness combined with smoothed-off shoulders. Further more, this font has fascinating features that helps you maximize your design. Features: Alternates Ligatures Stylistic Sets Multilingual Supports PUA Encoded Numerals and Punctuation It is perfect to be used for many design projects, such as poster, logo, book cover, branding, heading, printed product, merchandise, quotes, social media campaign, etc. Learn more about how to use it by seeing the font preview. Thank you for purchasing our fonts. Please don’t hesitate to contact us, if you have any further question or issues. We’re happy to help. Happy Designing.

The flower children of Canada Type are at it again. This time we went above and beyond the call of duty and right into the land of reconstruction in order to make this font. When we saw a few letters from an early 1970s film type called Jefferson Aeroplane, we had the sudden urge to bring their beauty to digital life. But since further research revealed no more letters or information, we just had to "wing" the rest of this Aeroplane. Now this Genie is out of the lava lamp, and it's nothing short of groovy. A few symbols and alternates come within the font, so make sure to check out the very full character set. We love this font so much that we couldn't help but play with it for a week. Some of the Wes Wilson-inspired results are in this page's gallery, so check them out for a flashback. Keep on trucking!

The sources of inspiration for the Atyp typeface are spread out widely both stylistically and chronologically. The basic proportions of the uppercase refer to the elementary geometric constructions of the Bauhaus. The subtle details in the drawing of the characters and the microscopic adjustments, which evoke the illusion of uniformity and mechanical purity, pay homage to the rationalism of the typefaces popular in the International Style. The increased contrast of the joints of the bowls and shoulders in the Display weight, which in certain diagonal curves transition into almost deconstructive permutations. For a change these take delight in doing things on purpose, teasing readability and breaking the rules of the new millennium's typography. Atyp was created by adapting a typeface originally made for a commercial television station. The potential of the neutral grotesque, proven by its excellent readability on screens, gave the impetus for its preparation into an extremely wide character set. Coherence across all eight key masters lays the groundwork ideally for using the variable font format. The key benefits of this technology are a significant reduction in data consumption in the case of web fonts, as well as an unlimited access to the full range of styles, which in turn is a significant benefit in the area of responsive design.

Surf's up! Take an unforgettable adventure to the sparkling shores of Paradise Point. Ride our 25 majestic weights, from tranquil tall & thin to thunderous wide & heavy. Expand your horizons with the versatile Variable font to select any spot between. One-of-a-kind activities: Drop in a thrilling Inline weight for stylistic flair. Overlay with the matching Heavy for striking color effects. Discover hidden wonders! Stylistic Alternates will take you to the scenic heights of uppercase in a friendly lowercase style. Or immerse your text in interlocking Discretionary Ligatures for an authentic Tiki Type island experience. Enchanting views: Two versions of each letter and number automatically rotate for a natural, hand-drawn appearance. The Light weights have round ends to simulate a single pen stroke, which matches the center of the Inline weights for a perfect pairing. Explore! If you venture into unknown territory, each weight of Paradise Point contains 775 glyphs for stress-free support of over 200 languages. An all-inclusive getaway: Each weight of Paradise Point includes the features above, and can set readable body text as well as create striking logos and headlines. Use it for restaurant menus, surf and skate brands, or any design project where you want to convey lively, friendly, stress-free fun.

Here at Comicraft we have seen the signs on the headline news, we have read the portents of things to come... yes, just as thunder is a sign of storm, just as pumpkins outside Ralph's on November the 1st are sure to be on sale, just as fresh produce becomes rotten, as sure as night turns to day, dark turns to gray, winter turns to spring and milk turns sour if you leave it out on the kitchen table overnight... Yes, here at Comicraft we know there's a signpost up ahead... a sign heading not into the twilight zone, but down a road of hope and hard work, a banner year, a red letter day, we know it's time to knuckle down, soldier on and pull ourselves up by our bootstraps. Well, we should probably pull ourselves up by our bootstraps BEFORE we soldier on, NEVERTHELESS, here it is -- not a soundbite, not an unfulfilled campaign promise -- SignLanguage is a font that makes the impossible possible, a font that cuts the taxes for 95% of American families, a font that closes down Gitmo and brings our troops home from Iraq. Senator Joe "Six Pack" Biden has described SignLanguage as articulate and bright and clean -- and a nice-looking font. In conclusion, Comicraft recommends you elect Sign Language.

The sources of inspiration for the Atyp typeface are spread out widely both stylistically and chronologically. The basic proportions of the uppercase refer to the elementary geometric constructions of the Bauhaus. The subtle details in the drawing of the characters and the microscopic adjustments, which evoke the illusion of uniformity and mechanical purity, pay homage to the rationalism of the typefaces popular in the International Style. The increased contrast of the joints of the bowls and shoulders in the Display weight, which in certain diagonal curves transition into almost deconstructive permutations. For a change these take delight in doing things on purpose, teasing readability and breaking the rules of the new millennium's typography. Atyp was created by adapting a typeface originally made for a commercial television station. The potential of the neutral grotesque, proven by its excellent readability on screens, gave the impetus for its preparation into an extremely wide character set with full support for three language scripts. Coherence across all eight key masters lays the groundwork ideally for using the variable font format. The key benefits of this technology are a significant reduction in data consumption in the case of web fonts, as well as an unlimited access to the full range of styles, which in turn is a significant benefit in the area of responsive design.

Broken letters or Gothic letters, also known as German letters, are the typeface used in Europe West from the 12th century to the 17th century. Meanwhile, Danish spoke it until 1875 and German, Estonian and Latvian spoke it well into the 20th century. Fracture is one of the broken typefaces that is often considered to represent the entire broken typeface. Broken letters are sometimes also called Old English, but not in the Old English or Anglo-Saxon sense that was born centuries earlier. This group of letters is so named because it contains Latin letters that have breaks in the curvature of the letters, either in part or in whole designs. The fracture arises from a sudden dip when writing certain parts of the letter. In contrast, letters with perfect, unbroken curves, such as Antikua, are created from smooth, flowing writing movements. Callimathy is a font inspired by the Blackletter typeface, made with a modern impression but still looks strong and unique. In addition, Young Best font is also supported with multilingual characters that can be used in several international languages. Callimathy font is very suitable for use in making music album cover designs, tattoo logos, wishkey labels, packaging pomades and so on which are made with dark and strong concepts.

Broken letters[1] (German: gebrochene Schrift literally "broken writing"; English: blackletter) or Gothic letters, also known as German letters, are the typeface used in Europe West from the 12th century to the 17th century. Meanwhile, Danish spoke it until 1875 and German, Estonian and Latvian spoke it well into the 20th century. Fracture is one of the broken typefaces that is often considered to represent the entire broken typeface. Broken letters are sometimes also called Old English, but not in the Old English or Anglo-Saxon sense that was born centuries earlier. This group of letters is so named because it contains Latin letters that have breaks in the curvature of the letters, either in part or in whole designs. The fracture arises from a sudden dip when writing certain parts of the letter. In contrast, letters with perfect, unbroken curves, such as Antikua, are created from smooth, flowing writing movements. Grogoth is a font inspired by the Blackletter typeface, made with a modern impression but still looks strong and unique. In addition, Young Best font is also supported with multilingual characters that can be used in several international languages. Grogoth font is very suitable for use in making music album cover designs, tattoo logos, wishkey labels, packaging pomades and so on which are made with dark and strong concepts. Thank you, and don't forget to check out our other products.

LaFarge is a typeface primarily inspired by the historic mosaic titling capitals found in the New York City Subway, designed by architect Squire J. Vickers and his staff between 1915-1927. These elegant but industrial signs are characteristic of early-20th century American architectural lettering, and show an evolution of the classical Roman capitals to lower contrast, bolder serifs, and more regular character widths. The majority of this lettering still remains in subway stations today, and though elements of the style vary from sign to sign, many carry the unique features that are reflected in LaFarge: high-waisted crossbars with angled serifs, elegantly curved “R” leg, and distinctive trapezoidal serifs. LaFarge expands this style into a lower case, taking cues from contemporary typefaces like Bookman, Cheltenham, and Della Robbia. A number of typographic features are included, such as small caps, ordinal indicators / superscript letters, arrows, and a set of borders inspired by early subway tile. The result is a fashionable, architecturally-minded typeface that is just as at home on the façade of a grand public building as it is on packaging, magazines, or the web. LaFarge works well in both text and display settings, remaining readable at small sizes but showing off its elegant details in larger uses. LaFarge has received the Communication Arts Typography Award, the ADC Annual Merit Award, is included in the 2020 STA 100, and was part of designer Greg Shutters’ winning portfolio in the 2019 Type Directors Club Ascender Awards. You can download a PDF specimen of LaFarge, and also view a video of LaFarge in action.

It's 1984 and everything has sideburns. Shoulder-padded "dress for success" is in, with power suits for women, black and white layers for men, neon brights for the youngsters. Maggie's "enemy within" and "no society" speeches preface the arrival of shopping malls and corporate status symbols. The economy is a philosophy and accountants carry ambiguous but very sophisticated-sounding titles. Thousands of words and expressions are reduced to initials or monosyllabic sounds. Synthesizers are very refined and the music is very catchy. The Macintosh and MTV are making waves. Brands are lifestyles. "Yuppy," Yummy," "Bobo," "Dinky" and "Woopie" are standard consumer categories in advertising lingo. The Volkswagen identity, only 5 years old now, is all the rage in design. VAG Rundschrift, by all appearances a rounded and slightly condensed Futura, is everywhere. Tube design is king. Fast forward two dozen years. Replay, but bigger and much louder. Fab. Let's dance. Fab is Canada Type's tribute to the Eighties. It's a five-font unicase family that brings tube design into the 21st century. The main font is an all-in-one treatment of the shiny roundness that the 1980s were. Fab White is a tightly packed thick outline font that conveys luscious contentedness like nothing else. The Fab Trio package is very useful for layered and colorful design, with the Black style serving as a backdrop, the Bold style as the front forms, and the Fill style for inlining. Fab comes in all popular formats and contains support for Western, Central and Eastern European languages, as well as Baltic, Esperanto, Maltese, Turkish and Celtic/Welsh languages.

Say Hello to Gegor, an experimental serif display font. Gegor is freedom of our hand when creating the letterform without many references. We try to let the pen tool flow and dancing according to our imagination. The characters of this typeface are adopted from the letter "r". She was born and influence each other. The simple shape on the shoulder are slightly pointy at a thick weight and curves at a thin weight have a big influence on other letters. The unique form of letter "r" takes us to further development to get achieve a distinct harmony as a display typefaces. If you look at the teaser images and get an idea, we are in line. Gegor consists of 14 families from thin to black, and 1 outline style in black weight equipped with discretionary ligatures, case-sensitive forms, ordinals, small capital, and fractions. Consists of multilingual support including Western European, Central European, and Southeastern European. Gegor is perfect for posters, logos, branding, magazines, websites, and more. Gegor will give a unique vibe to your works. Supports languages: Afrikaans, Albanian, Asu, Basque, Bemba, Bena, Bosnian, Catalan, Cebuano, Chiga, Colognian, Cornish, Corsican, Croatian, Czech, Danish, Dutch, English, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, Ganda, German, Gusii, Hungarian, Icelandic, Ido, Inari Sami, Indonesian, Interlingua, Irish, Italian, Javanese, Jju, Jola-Fonyi, Kabuverdianu, Kalaallisut, Kalenjin, Kinyarwanda, Kurdish, Latvian, Lithuanian, Lojban, Low German, Lower Sorbian, Luo, Luxembourgish, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Maltese, Manx, Maori, Morisyen, North Ndebele, Northern Sami, Northern Sotho, Norwegian Bokmål, Norwegian Nynorsk, Nyanja, Nyankole, Occitan, Oromo, Polish, Portuguese, Romanian, Romansh, Rombo, Rundi, Rwa, Samburu, Sango, Sangu, Sardinian, Scottish Gaelic, Sena, Shambala, Shona, Slovak, Slovenian, Soga, Somali, South Ndebele, Southern Sotho, Spanish, Swahili, Swati, Swedish, Swiss German, Taita, Taroko, Teso, Tsonga, Tswana, Turkish, Turkmen, Upper Sorbian, Vunjo, Walloon, Welsh, Western Frisian, Wolof, Xhosa, Zulu

A creative context 2003. Fontsmith was sharing a small, cold, whitewashed studio space in Northburgh Street, Clerkenwell. But things were on the up following prestigious custom type commissions for The Post Office and E4. “Slab serifs were on the brink of another revival, we could feel it,” says Jason Smith. “All we wanted to do was have a play with these slabs, go as far as we could within what was acceptable and readable.” “It wasn’t initially clear what was happening,” recalls Phil Garnham. “We were becoming very influenced by our surroundings, outside the studio space. We absorbed the essence and the designer grime of where we were.” Process Jason began by drawing stems on-screen. “The key aspect of the font is the upward bend of the leading shoulder serif, the way it kind of ramps up and then plummets back down the stem. “The regular and light characters are quite narrow – great for text but the bold is quite wide and chunky – better for headlines. I think ‘y’ is quite different for a slab design. We call it the Fontsmith ‘y’.” Promotion Fontsmith were determined to get FS Clerkenwell noticed. To launch the font, Ian Whalley, a designer friend of Fontsmith, captured words heard on the streets of Clerkenwell, set them in the new font and crafted a small book of typographic conversations. It was a first for Fontsmith. “I think that’s part of why this font has been so successful,” says Phil. “It really does embody the spirit of the area, as a special place for design, arts and crafts. And designers love that.” Contemporary twist FS Clerkenwell, based on influences in and around this part of London with a rich tradition of printing and design, mixes tradition with creation. Old-fashioned values meet new-school trends. Its quirky, contemporary character lends an edge to headlines, logotypes and any large-size text.