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  1. Emporia Roman by Bean & Morris, $35.00
    SPQR Senatus Populusque Romanus or The Senate and People of Rome as quoted by the likes of Marcus Tullius Cicero or Tully to his friends and Titus Livius otherwise known as Livy. SPQR appeared on battle standards carried by Roman troops and no doubt can still be seen chiseled into stone facades across the old empire of the ancient Romans. This evokes visions of stonemasons delicately inscribing messages that were meant to endure, one which can still be seen on the Trajan column circa 114AD. Emporia Roman is a modern display font that was inspired by the craft of those ancient artisans, with an added lowercase set, some flourished alternates, an oldstyle set of figures and now with a matching Italic.
  2. Gore Girl by Remedy667, $18.00
    Are you ready for a scream? Gore Girl is your one-stop font for all the horror your heart desires. Inspired by teenage horror novels from the 90s, Gore Girl will keep you on the edge of your seat. Unleash your creativity and give your designs an unforgettable look with Gore Girl! Our Doubles Elimination feature is great for vintage posters, t-shirts, logos, and more - with menacing letterforms and spooky numbers that are sure to make a statement. Get ready to bring some horror to your designs - Gore Girl is here! Give your projects the splatter of life your fans love. Step into the darkness and show off your love for horror with Gore Girl today!
  3. Mirola by Nathatype, $29.00
    Looking make your brand unique and memorable? Maybe you wish to create advertisements that draw attention? If you can say “yes” to any of these then hold on to your seats and get ready for a modern, fun, and delightful experience! Mirola-Serif Font Mirola is a serif that is aimed to be used in modern style. It fits right in with your designs. It’s beautiful without trying too hard, it’s gorgeous without being apologetic, it’s brave in the face of uncertainty, these all represent you. Go ahead and use it on your website, for your social media branding, Pinterest banners, printed invitations, and more! Features: Stylistic Set Alternates Swashes PUA Encoded Numerals and Punctuation Thank you for downloading premium fonts from Nathatype
  4. Monologous by Comicraft, $49.00
    From A to B, or not to Z: that is the question mark: whether 'tis nobler in the mind to kern with the left and right arrows of outrageous keyboards, or to take arms against a sea of ' thought bubbles,' and by opposing, burst them? To sigh, with those little fireflies: to sleep; No more; and by sleep that is to say we end each line of dialogue with 'zzzzz;' The heart-shapes and the thousand drops of sweat popping off my forehead that sight of flesh is sure to produce, 'tis a consummation devoutly to be letter'd. To die with still at least five balloons of dialogue, to sleep; perchance to flashback to a scene in a previous issue while a picture of my head floats in the corner of each panel: ay, there's the rub; 'Nuff Said.
  5. Salted by PintassilgoPrints, $22.00
    Somewhat extravagant and yet quite useful? Yes, absolutely. Meet Salted family: two awesome styles and a way cool picture font. Deliberately free-spirited, Salted – the Regular, yet regular is not quite an appropriate adjective for it – brings alternates and also discretionary ligatures that completely transform the font mood, adding unexpected touches of cursive script here and there and thus creating sort of a wild feel. Salted Sweet also brings alternates: 3 for letters, 2 for digits, and is way more even-tempered than it’s playmate. By the way, they play truly nice together. Enter the picture font and the team is complete for an exciting time. It’s said that the cure for anything is salt water: sweat, tears or the sea. We totally agree. Perhaps the cure for a boring design lies in a salted font. Give it a go!
  6. Apron by Hurufatfont, $29.00
    The genesis of Apron font type family is inspired by soft-vertical structure of airplane window. On the other hand Apron is making a reference to technological design mentality of early 2000's. In short texts it has stable view and also humanist effect. Very suitable for mobile apps, web designs, sportive & technological product packs and ads designs. Especially Narrow Bold and Condensed Bold Italic weights have fluid and strong expression for striking headlines. User friendly Apron serves rich opentype properties; small capitals, alternative letters (a, c, e, g, k, l, q, s, y, A, C, G, K, M, N, R, S, 3, 6, 9), stylistic sets, standart and optional ligatures, oldstyle figures, tabular linings, arrows, bullets and wide money currencies, fractions and math symbols. Now please fasten your seat belts and enjoy it.
  7. Long Underwear by Comicraft, $29.00
    Boy, they're everywhere. One of your neighbors is probably one of them, Freaking super-heroes (TM, ©, ®, SM blah blah blah) are more ubiquitous in cities these days than Simon Cowell is on talent shows. Notice how that guy on the subway -- the one with the boy scout haircut? -- see how he keeps his shirt buttoned all the way up? He's not sweating either... that's 'cause he's probably from some dead planet that exploded twenty years ago. His REAL parents wrapped him in blankets and, when he turned 18, his Ma on Earth turned those same blankets into Long Underwear for her foster son. He's probably wearing his long underwear right now. That's why he's smiling at you through his horn rimmed glasses. He thinks you don't know. Thinks he's special. Thinks he's a super-hero (TM, ©, ®, SM blah blah blah). Ain't that Super?
  8. Plinth by Magpie Paper Works, $42.00
    Hand-drawn by an architectural renderer's daughter, Plinth is an craftsman-inspired font that leaves a strong and lasting impression. Both capital and lowercase letters have been designed for impacting display, but are also easily read in large blocks of text. Plinth includes multi-language support as well as a variety of OpenType features including decorative alternate caps, double-letter ligatures, complete fractions, currency figures, and 4 stylistic sets. Set One replaces commonly used titles (Mr., Mrs., Miss, Ms., and Dr.) with complementary hand-drawn versions. Set Two replaces 8 commonly used prepositions (and, the, to, to the, or, of, for and at) with complementary wordforms. Set Three seats counting contractions (1st, 2nd, 3rd, etc.) in their proper superscript place. And Set Four provides a fancy alternate of both ampersand and asterisk. Plinth is perfect for the designer, architect or orderly list-maker in all of us.
  9. Excalibur SCF by Scholtz Fonts, $21.00
    Let it be known that this font is named for Excalibur, King Arthur's Magic Sword. The font is derived from a note that Arthur hastily penned to his Queen, Guinevere, during a lull in one of his many battles against the Saxons. Arthur's armour was so hefty that he could not easily seat himself, and so to pen his letter to Guinevere he plunged his legendary sword Excalibur into the marshy soil on which he had been fighting and thereby steadied his writing hand with the hasp of his magical sword. This ancient and battle-weary font is based on the writing from a fragment of that original document. It has been heralded by modern scholars as "grunge" writing of great antiquity. The font Excalibur SCF contains a full character set and it is professionally letterspaced and kerned. Use this font to create a feeling of haste, of authentic ancient history, of magical times, of chivalry, of dragons and of brave battles fought.
  10. Spills by Comicraft, $19.00
    The infield dirt is raked, the outfield grass is mowed and the baselines chalked. So grab a beer, smother a stadium dog with mustard and relish, take a seat on the bleachers and get ready -- that handsome devil SPILLS is back on the mound and ready for a comeback! It’s true, Manager [the person who coaches a baseball team is a ‘manager’ not a coach] John JG Roshell has coaxed the wily veteran out of retirement, and he’s returned to the field with the wisdom of extra years and the addition of five new pitches (fonts): Stadium, Dugout, Outfield, Infield, Pennant and Base. The stadium is packed to capacity and we're pretty sure the first time he’s at the plate, it’s gonna be strike-out city! [to continue the logic of the baseball pitching ace as font metaphor, the pitcher would hopefully prevent a home run not facilitate one.] See the families related to Spills: SpillProof .
  11. Topsy Turvy by Krafted, $10.00
    Looking for a fun and versatile font to captivate your audience, clients, or guests? Trying to create the perfect contrast between your titles/headings and body copy? Maybe you’re a Beauty Influencer, Interior Designer, or run a Cooking YouTube channel - looking for a way to stand out from your competition. Maybe you feel like your birthday e-cards are missing that “something”. If you can say “yes” to any of these then hold on to your seats and get ready for a modern, fun, and delightful experience! Introducing Topsy-Turvy - A Modern Calligraphy Font. This gorgeous, fun, and elegant font can be used for a host of different content needs and projects. Use it for your headings, logos, business cards, printed quotes, invitations, packaging, resumes, and even your website or social media branding. Delight your audience, clients, or guests with this versatile, elegant font. What you’ll get: - Multilingual & Ligature Support - Full sets of Punctuation and Numerals Compatible with: - Adobe Suite - Microsoft Office - KeyNote - Pages
  12. Colonial Press by Simeon out West, $25.00
    Colonial Press is a font based on serif typefaces designed by William Caslon I (1692-1766) and various revivals thereof. Caslon is cited to be the first original typeface of English origin, but some type historians point out the close similarity of Caslon's design to the Dutch Fell types, presumed to be the work of Dutch punchcutter Dirck Voskens. Colonial Press harkens to the look and feel of newspapers in Colonial North America around the mid 1700s without the rough edges commonly associated with colonial printing and many reconstructions. The rough quality of the American typeface is believed to be the result of oxidation from the exposure to seawater during the long voyage from England to the Americas. Colonial Press is a heavy font that retains some of the handcut quality of these fonts while smoothing out the irregularities that make many of these fonts so visually distracting at larger point sizes. For the italic version of this font, I chose to emulate the more ornate letterforms that I have encountered, giving the italic characters a more ornamental feel. Colonial Press comes with full punctuation and a 362 glyph character set for most Western European-based Latin alphabet languages. It is a font that is designed both for normal typing and for larger, decorative display.
  13. Geomatrix by Type Innovations, $39.00
    The font Geomatrix is an original design by Alex Kaczun. It is a dynamic stencil interpretation based on his extremely successful Contax Pro family of geometric sans typefaces. Geomatrix is a contemporary stencil typeface based on generous proportions and clean, crisp lines.The stencil treatment is balanced visually with the stem weight of the font which creates a uniformity and harmony within the design. Geomatrix makes for easy reading and is ideal for long lines of copy. It exudes a strong sense of sophistication for a true stencil design. However, this is no ordinary stencil typeface. That's putting it mildly. Geomatrix is a font on STEROIDS! This unique OpenType font incorporates hundreds of CAPITAL alternate letter forms and glyph substitutions, automatically and on the fly, within InDesign and other Open Type applications. To turn this feature on, just typeset ALL CAPS and go into InDesign's OpenType>Stylistic Sets and select Set 1 from the menu. Turn character kerning from Metrics to Optical, adjust tracking to minus 20-30, and start typing to create some visually interesting letter substitutions and unique word combinations. Geomatrix was specifically designed to take advantage of the OpenType format, allowing the Graphic Designer a unique tool to achieve the desired degree of possible visual typographic effects. And finally, the character sets in Geomatrix have been expanded to include old-style figures and all Eastern European accented glyphs. Strap in and hold on to your seats. A revolution in new font technologies has begun! GEOMATRIX IMPORTANT PLEASE READ HOW TO ACCESS "ALTERNATE" STYLISTIC "SET 1" LETTER FORMS: Geomatrix is a unique OpenType font which incorporates hundreds of CAPITAL alternate letter forms and glyph substitutions, automatically and on the fly, within InDesign and other OpenType applications. To turn this feature on, just typeset ALL CAPS and go into InDesign\'d5s OpenType>Stylistic Sets and select "Set 1" from the menu. Turn character kerning from Metrics to Optical, adjust tracking to minus 20-30, and start typing to create some visually interesting letter substitutions and unique word combinations. This feature "stylistic set 1" can be toggled "on" or "off" anytime, allowing you to go back and forth, or select only the letters that you want to change. Geomatrix was specifically designed to take advantage of the OpenType format, allowing the Graphic Designer a unique tool to achieve the desired degree of possible visual typographic effects. And finally, the character sets in Geomatrix have been expanded to include old-style figures and all Eastern European accented glyphs. Strap in and hold on to your seats. A revolution in new font technologies has begun!
  14. Sign Language by Comicraft, $39.00
    Here at Comicraft we have seen the signs on the headline news, we have read the portents of things to come... yes, just as thunder is a sign of storm, just as pumpkins outside Ralph's on November the 1st are sure to be on sale, just as fresh produce becomes rotten, as sure as night turns to day, dark turns to gray, winter turns to spring and milk turns sour if you leave it out on the kitchen table overnight... Yes, here at Comicraft we know there's a signpost up ahead... a sign heading not into the twilight zone, but down a road of hope and hard work, a banner year, a red letter day, we know it's time to knuckle down, soldier on and pull ourselves up by our bootstraps. Well, we should probably pull ourselves up by our bootstraps BEFORE we soldier on, NEVERTHELESS, here it is -- not a soundbite, not an unfulfilled campaign promise -- SignLanguage is a font that makes the impossible possible, a font that cuts the taxes for 95% of American families, a font that closes down Gitmo and brings our troops home from Iraq. Senator Joe "Six Pack" Biden has described SignLanguage as articulate and bright and clean -- and a nice-looking font. In conclusion, Comicraft recommends you elect Sign Language.
  15. LiebeDoni by LiebeFonts, $29.90
    LiebeDoni is pure Italian art. A contemporary nod to Italian typographic heritage, LiebeDoni’s warm and friendly style is perfect for—literally—bold headlines and impressive invitations. Take a seat on LiebeDoni’s Vespa and enjoy the sweet curves of dolce far niente. But don’t let the relaxed hand-crafted appearance fool you: You’re dealing with a solid quality typeface that has received painstaking attention to detail. Round like the Colosseum, some lines are as colloquial as the Tower of Pisa—but all this with almost Teutonic obsession for technical perfection. Feature-wise, we went the full quattro stagioni: Variations and alternatives for many letters, swashy initials and swirly ligatures—plus language support that goes way beyond English and Italiano. Double-o ligature, anyone? Two different www ligatures? Check. (Please make sure your software supports OpenType if you wish to use the advanced features.) Get both the outline and the filled version and go crazy on creative layering and endless possibilities. Each font contains over 600 glyphs and both contain the full character set. Make a bold move to italy—treat yourself with this font. If you like LiebeDoni, you may also like its perfectly matching sisters LiebeErika and LiebeOrnaments—or any of our other 100% compatible LiebeFonts.
  16. Spleeny by Galapagos, $39.00
    A gentle breeze on a warm summer's day. A cozy gathering of friends and family around a crackling fire. The sweet aroma of freshly baked cinnamon bread. A slow walk in the autumn woods, light sparkling down through the multi-colored leaves. Billowing white clouds against a stark azur sky, leisurely floating past the tops of palm trees. What do these idyllic scenes all have in common? A: Most people can never find the time to enjoy any of them. B: These are just some of the things you would never try to describe using a crankish font like Spleeny Decaf GD. Just as ITC Fontoon was designed to be used with the many critters that populate the "Toonie" series of fonts, Spleeny Decaf GD was created by Steve Zafarana for use in the balloned dialogue portions of a new panel cartoon feature currently under development. Spleeny Decaf GD is the first completed font in a family that ranges from the jittery san serif Spleeny Espresso GD to the sedate and serifed Spleeny Asleep GD. Each font in the series appears a little more relaxed and staid than its predecessor. None of them however, will find themselves being used for the text of any legal documents. Spleeny Decaf GD is the perfect font to use when the weight of the message is leaning towards the light and jocular side of things. So remember, if your documents are starting to put you on edge, it may be time to switch to decaf. Spleeny Decaf GD that is.
  17. FS Dillon by Fontsmith, $80.00
    Bauhaus Geometric, economical, functional... The good, wholesome, modernist values that once fired up the tutors and students of the Bauhaus became the inspiration for FS Dillon after an exploration of the work of the pre-war art and design powerhouse in the Fontsmith studio. The font combines simplicity and directness with a characteristic Fontsmith warmth. Letterforms are compact, with a generous x-height, and built for maximum clarity and impact. The Bauhaus sought beauty through function. FS Dillon achieves it. Made for TV The weights of fonts for TV sometimes have to be adjusted so as not to “blow” on-screen. FS Dillon was originally drawn for the on-screen presentation branding of Film Four, whose primary colour was red. Black type on a red background looks heavier than white, so Dillon needed two weights that would allow white and black type to be used together, looking balanced and equal. Type design is an organic process. Years after developing FS Dillon, we revisited it, redrawing elements and adding italics to maintain consistency. Olympic You don’t get a much higher confirmation of the functional fitness of a typeface than to have it selected to guide visitors around an Olympic complex. FS Dillon was selected as the font for signage at some of the key venues at the London 2012 Olympic Park, helping to get spectators, athletes and officials from all over the world to their seats and starting blocks on time.
  18. Bebas, crafted in the bustling workshops of Flat-it, walks into the world of typography like it owns the place – and let's be honest, with its bold heart and towering stature, it nearly does. Picture...
  19. Oh, Tipbrush Script! Imagine taking a whimsical wander through a calligrapher's dream, where each stroke dances to the tune of elegance and charm—that's Tipbrush Script for you. Created by the wizard...
  20. "Dot.com" by Iconian Fonts is an eclectic and modern typeface that exemplifies the digital age with its unique characteristics, blending creativity and functionality in equal measures. Designed by th...
  21. Barrista by Typodermic, $11.95
    Welcome to our cozy coffee shop! Come on in, take a seat and savor the aroma of freshly brewed coffee. Speaking of coffee, have you seen our new font? Meet Barrista! Its relaxed, curly script perfectly captures the whirling curls of steam rising from a hot cup of Joe. Barrista is not just any font. Thanks to OpenType ligatures, certain letter combinations will automatically be substituted with customer pairings. This creates a natural, relaxed look that’s perfect for our laid-back atmosphere. Imagine jotting down your order in Barrista, watching as our talented baristas create your perfect cup of coffee. As you wait for your order, you can admire the intricate details of Barrista’s flowing script, which is inspired by the art of coffee-making itself. So, come on down to our coffee shop and experience Barrista for yourself. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.
  22. American Authors by Celebrity Fontz, $29.99
    American Authors is a unique collection of signatures of 75 famous American authors, poets, writers, and novelists. A must-have for autograph collectors, desktop publishers, history buffs, fans, or anyone who has ever dreamed of sending a letter, card, or e-mail "signed" as if by one of these famous literary figures. This font includes signatures from the following literary figures: Joel Barlow, Charles Brockden Brown, J. Fenimore Cooper, Stephen Crane, Richard H. Dana Jr., Theodore Dreiser, W.C. Bryan, Timothy Dwight, T.S. Eliot, Ralph Waldo Emerson, William Faulkner, Eugene Field, Philip Freneau, Robert Frost, Hamlin Garland, Alexander Hamilton, Bret Harte, Nathaniel Hawthorne, Lafcadio Hearn, Ernest Hemingway, W.D. Howells, Henry James, John P. Kennedy, Washington Irving, Oliver Wendell Holmes, Julia Ward Howe, Francis Scott Key, Sidney Lanier, James Russell Lowell, Edgar Lee Masters, Cotton Mather, Herman Melville, George John Nathan, Henry W. Longfellow, Edna St. Vincent Millay, Eugene O'Neill, Thomas Paine, Edgar Allan Poe, J.K. Paulding, Sydney Porter (aka O. Henry), Carl Sandburg, Samuel Sewall, John Howard Payne, W.H. Prescott, W. Gilmore Simms, Captain John Smith, Gertrude Stein, Harriet Beecher Stowe, John Trumbull, Daniel Webster, Noah Webster, Samuel L. Clemens (aka Mark Twain), John G. Whittier, Thomas Wolfe, Henry D. Thoreau, Walt Whitman, Emily Dickinson, Jacqueline Susann, Louisa May Alcott, Wystan Hugh Auden, Pearl Buck, Edgar Rice Burroughs, F. Scott Fitzgerald, Erle Stanley Gardner, Horace Greeley, Zane Grey, Sinclair Lewis, Jack London, Norman Mailer, Ogden Nash, Beatrix Potter, Ezra Pound, John Steinbeck, Leon Uris, Thornton Wilder. This font behaves exactly like any other font. Each signature is mapped to a regular character on your keyboard. Open any Windows application, select the installed font, and type a letter, and the signature will appear at that point on the page. Painstaking craftsmanship and an incredible collection of hard-to-find signatures go into this one-of-a-kind font. Comes with a character map. Article abstract: American Authors is a unique collection of signatures of 75 famous American authors, poets, writers, and novelists in a high-quality font.
  23. Alright, fasten your seat belts, typography enthusiasts and font aficionados, because we're about to take a wild ride into the cosmos of creativity with "Blaster Infinite" by the enigmatic and clever...
  24. Dupla by Tipo Pèpel, $22.00
    When Dupla was designed, its DNA shown the best of the typographic heritage from the XIX century types, the oldest san serif known, also named as “Grotesk”, a soft synonym for bizarre, unnatural weird. XIX century Germans' eyes were surprised, astonished by the formal strangeness that provoked the mutilation of the well known serifed types. But the skeleton and DNA are barely perceptible, an invisible part of the nature of objects. We are interested in the epidermis, the outer, the visible, which directly speak to the eyes, and Dupla tells us with overwhelming presence, that is a formal, traditional type, covered with a childlike sweetness, with slight curves, epidermic, sweetening even ink’s traps up. Frutiger said that Latin alphabet letter’s minimum skeleton is like a lock where you should fit all the letters you see, but that skeleton allows many skins. We use a different skin for every specific use. And Dupla’s skin points to how generous, how friendly it is; the sweetness of the big and good-natured. They do not feel very comfortable in low-cost airplanes company’s seats, but in the proper location with enough room, they'll fill the atmosphere with kindness. Do not ask for narrow columns, or terse captions in squalid sizes; do not ask for ridiculous “small print” in dark contracts where «The party of the first part shall be known in this contract as the party of the first part …» That’s not for Dupla. Large headlines, generous width columns to cover, rude pullquotes half-breaking columns, loud exclamations, great sizes, with black weights. It’s in the insultingly generous, almost obscene use where Dupla is felt. And if you consider this a obscene, gargantuan, typographical feast, Dupla brings you everything to demonstrate that quantity does not mean less quality. Multi-language support, Latin plus full coverage, complete sets of small caps, fractions, old numerals, modern, tabular, bonds and all the “gourmet” paraphernalia that Patau has accustomed us, after many years of work. If you want to be obscene and pass the censorship, use Dupla. Hedonism is just a venial sin.
  25. Fan Script by Sudtipos, $99.00
    A friend of mine says that sports are the ultimate popular drug. One of his favorite things to say is, “The sun’s always shining on a game somewhere.” It’s hard to argue with that. But that perspective is now the privilege of a society where technology is so high and mighty that it all but shapes such perspectives. These days I can, if I so choose, subscribe to nothing but sports on over a hundred TV channels and a thousand browser bookmarks. But it wasn't always like that. When I was growing up, long before the super-commercialization of the sport, I and other kids spent more than every spare minute of our time memorizing the names and positions of players, collecting team shirts and paraphernalia, making up game scenarios, and just being our generation’s entirely devoted fans. Argentina is one of the nations most obsessed with sports, especially "fútbol" (or soccer to North Americans). The running American joke was that we're all born with a football. When the national team is playing a game, stores actually close their doors, and Buenos Aires looks like a ghost town. Even on the local level, River Plate, my favorite team where I grew up, didn't normally have to worry about empty seats in its home stadium, even though attendance is charged at a high premium. There are things our senses absorb when we are children, yet we don't notice them until much later on in life. A sport’s collage of aesthetics is one of those things. When I was a kid I loved the teams and players that I loved, but I never really stopped to think what solidified them in my memory and made them instantly recognizable to me. Now, thirty-some years later, and after having had the fortune to experience many cultures other than my own, I can safely deduce that a sport’s aesthetic depends on the local or national culture as much as it depends on the sport itself. And the way all that gets molded in a single team’s identity becomes so intricate it is difficult to see where each part comes from to shape the whole. Although “futbol” is still in my blood as an Argentinean, I'm old enough to afford a little cynicism about how extremely corporate most popular sports are. Of course, nothing can now take away the joy I got from football in my childhood and early teens. But over the past few years I've been trying to perceive the sport itself in a global context, even alongside other popular sports in different areas of the world. Being a type designer, I naturally focus in my comparisons on the alphabets used in designing different sports experiences. And from that I've come to a few conclusions about my own taste in sports aesthetic, some of which surprised me. I think I like the baseball and basketball aesthetic better than football, hockey, volleyball, tennis, golf, cricket, rugby, and other sports. This of course is a biased opinion. I'm a lettering guy, and hand lettering is seen much more in baseball and basketball. But there’s a bit more to it than that. Even though all sports can be reduced to a bare-bones series of purposes and goals to reach, the rules and arrangements of baseball and basketball, in spite of their obvious tempo differences, are more suited for overall artistic motion than other sports. So when an application of swashed handlettering is used as part of a team’s identity in baseball or basketball, it becomes a natural fit. The swashes can almost be visual representation of a basketball curving in the air on its way to the hoop, or a baseball on its way out of the park. This expression is invariably backed by and connected to bold, sleak lettering, representing the driving force and precision (arms, bat) behind the artistic motion. It’s a simple and natural connective analysis to a designer, but the normal naked eye still marvels inexplicably at the beauty of such logos and wordmarks. That analytical simplicity was the divining rod behind Fan Script. My own ambitious brief was to build a readable yet very artistic sports script that can be a perfect fit for baseball or basketball identities, but which can also be implemented for other sports. The result turned out to be quite beautiful to my eyes, and I hope you find it satisfactory in your own work. Sports scripts like this one are rooted in showcard lettering models from the late 19th and early 20th century, like Detroit’s lettering teacher C. Strong’s — the same models that continue to influence book designers and sign painters for more than a century now. So as you can see, American turn-of-the-century calligraphy and its long-term influences still remain a subject of fascination to me. This fascination has been the engine of most of my work, and it shows clearly in Fan Script. Fan Script is a lively heavy brush face suitable for sports identities. It includes a variety of swashes of different shapes, both connective and non-connective, and contains a whole range of letter alternates. Users of this font will find a lot of casual freedom in playing with different combinations - a freedom backed by a solid technological undercurrent, where OpenType features provide immediate and logical solutions to problems common to this kind of script. One final thing bears mentioning: After the font design and production were completed, it was surprisingly delightful for me to notice, in the testing stage, that my background as a packaging designer seems to have left a mark on the way the font works overall. The modern improvements I applied to the letter forms have managed to induce a somewhat retro packaging appearance to the totality of the typeface. So I expect Fan Script will be just as useful in packaging as it would be in sports identity, logotype and merchandizing. Ale Paul
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